ARNAV ARORA arnav26arora@gmail.

com 8272802249
TEAM- Case Crusaders BHAVYA AGARWAL [email protected] 9329800979
MAYANK MITTAL [email protected] 9775574387
EXECUTIVE SUMMARY
A BRIEF OVERVIEW: AIR AMBULANCE SERVICES
$ 9.3bn
PRESENT MARKET SHARE AND SCENARIO
Global market by What are Air Broad Challenges
2028
Ambulance Services?
1) High costs: Air ambulance
1) Emergency medical transport and Highly fragmented industry with Stagnant numbers services are expensive,
care to patients in need of rapid or over the years wih no clear market leader limiting accessibility for many
$ 13bn specialized medical attention patients.
Predicted medical
tourism by 2026 Private operators dominate the market, with estimates
2) Equipped with advanced medical 2) Infrastructure limitations:
suggesting they hold over 90% of the market share.
equipment and highly trained
Landing pads and refueling
personnel.
Some of the most prominent player include private stations are scarce, hindering
companies like adoption.
16% 3) Most known uses are-
Inter-hospital transfers: ICATT
Domestic growth of
HealthCare at Home 3) Regulatory hurdles:
16% CAGR by 2031 Medical tourism:
Medanta Air Ambulance Obtaining permits and
Non-emergency medical
Air Angel approvals can be complex
__transports
Access to remote areas and time-consuming.
Disaster response: Future Outlook- Excellent growth aspects in order
<=50 to meet the rising future demand
Estimated fleet 4) Preferred option for patients with Long needed advancement in domestic services 200

dedicated to AAS is
around 50 aircrafts chronic illness’ and mobility issues for urgent treatment and transfers
ESTIMATED
150

5) Critical need for medical patients in

MARKET SIZE
100

169
remote location 90% of the industry is privately owned

145
125
whereas rest of it comprises of single unit (2021-2023) 50
Primarily in only major
cities like Delhi and reigional participants
Mumbai
(IN USD MILLIONS) 0
Estimated Market

EXECUTIVE SUMMARY PROBLEM STATEMENT SOLUTIONS USP & MARKETING INFRASTRUCTURE & APPROVAL GTM STRATEGY ROADMAP
PROBLEM STATEMENT
Foreign patients struggle to communicate
effectively with medical personnel due to

40% KEY
language barriers, leading to misunderstandings
and delays
Hospitals report Hospitals are hesitant to transfer patients via air
hesitancy to CHALLENGES ambulance due to cost concerns & lack of
transfer
patients via air familiarity with the process
ambulance Foreign patients face complex logistics like visa
requirements, customs clearances, and
coordination with local authorities
Cultural insensitivity & disrespectful interactions
lead to negative patient experiences and potential
harm.
LANGUAGE COMPLEX EXPENSIVE Patients face financial burden and unexpected
BARRIERS LOGISTICS PROCEDURE costs due to unclear insurance coverage.
Patients face longer wait times and potential
refusal of transfer due to unclear procedures.

Medical tourists
encounter Air Ambulance for Medical Tourists: Navigating a Complex Journey
difficulties
Medical tourists seeking care abroad face a multitude of challenges beyond the medical itself
Language barriers lead to misunderstandings and delays
Unfamiliarity with local procedures and logistics creates stress and confusion.
60% Hospitals may hesitate to accept air ambulance patients due to cost concerns.
Cultural differences, incompatible medical equipment, and unclear insurance coverage
Addressing these complex challenges is crucial for ensuring seamless and patient-centered air ambulance services in the medical tourism
industry.
FACE LANGUAGE BARRIER

EXECUTIVE SUMMARY PROBLEM STATEMENT SOLUTIONS USP & MARKETING INFRASTRUCTURE & APPROVAL GTM STRATEGY ROADMAP
PROPOSED SOLUTIONS

Build Relationships Technology

Develop strong relationships with local Ensure compatibility of medical
hospitals through educational outreach equipment used on board with
and joint marketing initiatives & those in local hospitals. Implement
establish clear protocols and procedures robust data security measures to
for seamless patient handoffs between protect patient privacy.
air ambulance services and hospitals.

Multilingual Staff Cost Transparency Partnership

Employ medical personnel fluent in Clearly communicate pricing structures Collaborate with travel agencies
languages common among your target and potential cost benefits of air specializing in medical tourism to
medical tourist demographics. ambulance transport compared to handle logistics and provide support.
Partner with translation services for ground transportation. Assist patients in Offer a dedicated concierge service
real-time or remote interpretation during understanding and navigating to assist patients with visa
communication. insurance coverage for air ambulance applications, customs clearances,
services. and local transportation.

EXECUTIVE SUMMARY PROBLEM STATEMENT SOLUTIONS USP & MARKETING INFRASTRUCTURE & APPROVAL GTM STRATEGY ROADMAP
USP, CUSTOMER ACQUISITION & MARKETING

CUSTOMER ACQUISITION
UNIQUE SELLING STRATEGIES
POINTS MARKETING

Unrivaled Reach: Our extensive INTERNATIONAL MARKETS Data-Driven Approach: Analyzing market trends
network of helicopters and landing
Medical Tourism Agencies: Partnering with leading and customer preferences to tailor our marketing
partnerships ensures we can reach
medical tourism agencies to reach a wider audience of messages effectively.
even the most remote locations.
potential patients. Compelling Content Creation: Developing
World-Class Medical Expertise: Our
Foreign Embassies & Consulates: Collaborating with informative and engaging content, including case
onboard medical teams comprise
highly qualified doctors, nurses, and foreign embassies and consulates to raise awareness studies, testimonials, and educational resources.
paramedics, equipped with advanced among their citizens seeking medical care in India. Multilingual Communication: Communicating
medical equipment. International Healthcare Associations: Engaging with effectively in multiple languages to reach a
Seamless Patient Transfer: We international healthcare associations to showcase our broader international audience.
collaborate with hospitals and services and expertise. Industry Events & Conferences: Participating in
authorities to ensure smooth and Digital Marketing: Utilizing targeted online advertising industry events and conferences to network with
coordinated patient transfers, and content marketing to reach potential patients directly. stakeholders and showcase our services.
minimizing stress and maximizing
efficiency. DOMESTIC MARKETS
24/7 Availability & Rapid Response: Hospitals & Healthcare Providers: Partnering with hospitals For Example, Saving a Life in the Himalayas
We operate 24/7, guaranteeing and healthcare providers specializing in medical tourism. Scenario: A foreign tourist suffers a severe injury during a trekking
immediate response and minimizing Travel & Tourism Agencies: Collaborating with travel and expedition in the Himalayas.
critical waiting times. tourism agencies catering to foreign tourists seeking medical Our Response: Our helicopter team is dispatched immediately,
treatment. reaching the remote location within hours.
NGOs & Charitable Organizations: Partnering with NGOs Onboard Care: Our medical team stabilizes the patient and
and charitable organizations supporting foreign patients provides critical care during the transport to a specialized hospital.
seeking medical care in India. Successful Outcome: The patient receives timely medical
Local Media & Events: Participating in local media intervention and makes a full recovery.
campaigns and events to raise awareness within the
domestic market.

EXECUTIVE SUMMARY PROBLEM STATEMENT SOLUTIONS USP & MARKETING INFRASTRUCTURE & APPROVAL GTM STRATEGY ROADMAP
 LAUNCH ACTIVITIES REGULATORY APPROVAL
DRGCA Approval: Obtaining approval from the Directorate
General of Civil Aviation (DGCA) is mandatory for operating
PRE-LAUNCH LAUNCH POST LAUNCH
air ambulance services in India
Research:. Event: Grand opening Metrics: Track website
Plan with media and potential traffic, leads,
Air Ambulance Regulations:
Secure Funding customers conversions, customer
Compliance Media: Press releases, satisfaction
Infrastructure media coverage, Improvement: Invest 1. Acquisition & Operation: Covers aircraft purchase,
Staffing influencer partnerships in R&D, optimize permits, and ongoing operation guidelines.
Technology Sales: Personalized strategies, stay ahead 2. Medical Equipment: Specifies stretcher, oxygen, and
Marketing consultations, customer of the curve
battery-powered equipment requirements (RTCA
service excellence
approval).
3. Medical Personnel: Requires certified medical personnel
INFRASTRUCTURE SETUP on board.
4. Safety: Mandates rapid medical equipment detachment
for evacuation.
Helipads & Landing Sites: Fuel Depots & Maintenance 5. Aircraft: Ensures compliance with relevant regulations
Establishing helipads in remote areas near Strategic placement of fuel depots
hospitals or medical facilities is crucial for and maintenance facilities ensures and suitability for patient care.
accessibility operational readiness
6. Flight Crew: Requires a qualified pilot with appropriate
training.
7. Training: Mandates safety and emergency training for all
Communication & Navigation Partnerships staff.
Reliable communication & navigation Collaboration with local hospitals and 8. Manual: Requires a company manual outlining
systems are critical for safe and efficient authorities facilitates coordination and
operations in remote areas efficient patient transfer
equipment restraints, evacuation procedures, and
patient capacity.

EXECUTIVE SUMMARY PROBLEM STATEMENT SOLUTIONS USP & MARKETING INFRASTRUCTURE & APPROVAL GTM STRATEGY ROADMAP
GO-TO-MARKET STRATEGY
Foreign Medical Tourists
Targeting specific countries with high medical tourism Value Proposition
potential to India and focusing on patients seeking
specialized care in remote locations
Rapid Response Times: Emphasize the swiftness
of air ambulance services compared to ground
transportation, crucial for critical care and
improving patient outcomes.
Domestic Patients
TARGET Individuals requiring emergency medical transport
Accessibility and Convenience: Focus on reaching
from remote areas or inter-hospital transfers for
AUDIENCE remote and inaccessible areas, offering a
critical care.
convenient and comfortable solution for patients
and their families.

Organ Transfers Multilingual Support: Cater to foreign medical

Availability for small aircrafts or helicopters for tourists by providing multilingual assistance and
transporting organs over short distances in cases of cultural sensitivity.
emergency, or the donor being from a remote place

Distribution Channels Possible Business Models

Direct Sales Partnerships Subscription Model Pay-per-Use Model Hybrid Model: Combine

Offer monthly or annual Charge patients or their Subscription and pay-per-use

subscriptions to hospitals & insurance companies directly models to cater to different
Digital insurance companies for based on the distance and needs and budgets.
Mobile Apps guaranteed access to air duration of the flight.
Marketing ambulance services.

EXECUTIVE SUMMARY PROBLEM STATEMENT SOLUTIONS USP & MARKETING INFRASTRUCTURE & APPROVAL GTM STRATEGY ROADMAP
ROADMAP & TIMELINE

Strategic
1 Execution 3 Expansion
YEAR YEAR Expand geographic
Implement language reach to new
translation services international markets.
Preliminary and cultural training Expanding Develop innovative
for staff. solutions to address the
Research Secure agreements Impact evolving needs of
international medical
Market research, with ground Develop value-added
travelers.
competitor analysis, and transportation services, such as remote Elevate Accreditation:
regulatory compliance providers and airport consultations and patient Pursue JCI accreditation
assessment. authorities in India. monitoring. and partner with
Develop business Begin offering air Secure accreditation from international healthcare
plans, secure funding, ambulance services international healthcare organizations for research
and build partnerships for international organizations. and education.
with Indian hospitals clients, focusing on Partner with Strategic fleet Expansion
initial partnerships. international medical or service diversification
and medical facilities.
Analyze initial data, tourism agencies to exploring organ transport,
Establish an operations
refine marketing expand reach. specialized packages, or
team, recruit medical
strategy, and expand non-medical emergency
personnel, and acquire Increase profitability and
client base. response.
an air ambulance fleet. consider further fleet
Launch marketing and expansion or service
sales campaign,
YEAR diversification. YEAR
targeting international
medical providers and
insurance companies
2 4

EXECUTIVE SUMMARY PROBLEM STATEMENT SOLUTIONS USP & MARKETING INFRASTRUCTURE & APPROVAL GTM STRATEGY ROADMAP & TIMELINE
 PRESENTED BY

TEAM- Case Crusaders