07.Chapter 1
07.Chapter 1
INTRODUCTION
This thesis is an attempt to read the ways in which the popular art films operate in
the everyday life of an ordinary Malayali male thereby constructing him in the
hegemonic mode. This happens in spite of the fact that real life in its variety
a region. This choice of regional films instead of national films as the subject/object
of study is not upon the recognition that the former is the progenitor and perpetrator
of hegemonic masculinity and the latter a harmless discourse. The choice rests
firmly on the reason that by accessibility, immediacy and availability the former
operates more decisively as an ideological apparatus that targets the ordinary in its
Raymond Williams has changed the notion that extraordinary events alone constitute
history and culture (Williams, 1989: 3-14) The focus on the everyday practices of
individuals and social structures is essential to expand the territories of living as well
as to rescue the everyday from conventional habits of the mind. Drawing insights
There are staggering advances in ontology and epistemology. The new awareness
created by these advances has radically reconstituted the human perception of the
systems and the constructed character of all these structures and institutions
prevalent in human societies are the objects of study now. For a long time, most of
these structures were taken for granted. But taking them for granted further would
Theories of language and social construction constantly remind us that all spaces –
the physical as well as cultural – are implanted with signs. So these spaces are
inevitably political and symbolic terrains that are actively contested by various
sections of the society in the process of negotiating the existential realities. The
premises prompted me to pick on categories like ―the everyday,‖ and ―the ordinary‖
and connect them with cultural artifacts, the film and masculinity in particular, to
its confrontations with the mainstream power structures, which includes the family,
and how it attempts to chalk out a specific regional realm of existence within the
homogenous narratives of the nation. The change effected by the 1990s that was to
lead to a flattening rather than a focus on ideological specificities had its effect
walk of life. The 1990s have been identified to be the era during which late
capitalism furthered its ruthless economic and cultural interests unopposed owing to
3
the collapse of the Soviet Union and the formation of a unipolar world with America
as the centre. This plunged the Indian left intelligentsia into a terrible crisis. The
response of the Indian middle class including the left variants to the overbearing
demands of the global financial capital was multi-pronged and hectic ideological
activities were initiated to reconstitute the national and local structures for the
maintenance of its domination. This kind of structural adjustment takes place in the
visual culture also and it can be studied by taking stock of the changes in film
culture.
Most of the film studies conducted in India were analyses done in the context of the
time and space, as argued by Ashish Rajadhyaksha, makes one a part of the
dominant practice. The political shift that happened in the 1990s with the fall of the
left block had its cultural resonances as mentioned before. Slavoj Zizek keenly
notes this when he elaborates the concept of ideology. He asserts that ideology is
not but some big social, political, project which died in 1990 with the fall of the
USSR, but a still well and alive - not as a big system-but precisely in a most self-
evident, normal, everyday form. But the regional, national and international became
local and at the same time global or rather glocal in the 1990s is the reality that this
thesis is going to address in its analysis. One finds the bi-polar world becoming
The ‗man‘ifestations of the male in the public field became so prominent that Pierre
symbolic violence.1 The males in films are never the manifestations of heterogenous
variants of masculinities available in real life. Those males are reproductions of the
hegemonic vein by appropriating the variants using the possibilities of visual media.
C.S. Venkiteswaran explores the formation of such males in the symbolic space
making use of the insights from Claude Levi-Strauss. Levi-Strauss locates two
strategies generally employed to cope with the otherness of the other. 2 One is
complete assimilation of the other while the second is the elimination or the
vomiting of the other. Such hegemonic engenderings pressurize the ordinary males
of everyday to cope with the dominant model taken as norm and defined and put in
place by a colonial patriarchal ideology which was actually reforming the ―barbaric‖
Just like the modifications in the life of women in Kerala following the more than
twenty legislations that reconstituted the joint family into a nuclear structure which
host of academics, the changes that happened in the life of men as husbands and
fathers shouldering extra burdens resulting from the shift to paternal order have to be
studied. This is in no way an attempt to deviate the attention, but address the issues
of ―minor‖ men, or even the major men, and to liberate them from the burdens of
1
Symbolic violence involves a misrecognition of actions. In cases where this violence is symbolic,
the subjugated individuals see their domination as natural. By viewing different social constructions
as natural, the dominated agents participate in their own subjugation.
http://peacejustice.msu.edu/exhibits/show/symbolic-violence/meaning; accessed on 14/12/13.
2
Claude Levi-Strauss suggests that just two strategies were deployed in human history whenever the
need arose to cope with the otherness of others. The first strategy was aimed at the exile or
annihilation of the others, the second aimed at the suspension or annihilation of their otherness;
http://realsociology.edublogs.org/2013/10/16/summary-of-liquid-times-chapter-three-time-space/;
accessed on 21/09/2013.
5
Bourdieu implies, delegitimize it. This will be the concern of the thesis in its further
move.
The introduction of films in the school and college syllabi in Kerala, since the early
2000s, saw the seemingly casual entry of this hegemonic male figure and the
irrelevant ―others‖ into the mindscape of millions of school and college students.
These syllabi may be seen to have inaugurated the saga of males as Apu in the
Indian context, and his incarnation as Newspaper Boy in Malayalam. Films, their
reinscribe the patriarchal family structure and reproduce the imbalances of power.
The patriarchal regime constructs masculinity not on the basis of men‘s ―real‖
identity but on the ―ideal‖ image constituted in contrast to his ―other.‖ That is,
masculinity, under patriarchy, needs an ―other‖ from which a ―Man‖ can distinguish
is too simple to assume that, in every instance, the patriarchal white film industry, as
David Considine described it, reduces itself in creating models of femininity alone;
and perpetuating not only femininity, but also masculinity as a social construct.
Women also are made to look at men. Or there is a panoptical eye that looks at both
women and men. They are under surveillance. The study of the films prescribed in
One need go back to the nineteen twenties to know the beginning of the construction
of femininity as well as masculinity in films. From the very first film, one can trace
for gender roles, a kind of reference book on how the typical Indian male or female
should dress, move and think. The plural nature of multiple cultures and the diverse
role that wo/men play are not visible, but uni-dimensional projections of their lives
construct another reality. Man has been constructed as a authoritative subject, one
who carries the look, go out in search of material goods and come back to look after
The existing studies on Malayalam films are largely confined to the analysis of the
discursive construction of the female, though attempts have begun to address the
issues of the male recently. This construction of the female envisages a male with an
embodied patriarchal self. But, the present thesis would argue that, there are males
concept of the ―minor‖ can be employed to make visible the unidentifiable and
―homogenous male‖ and to retrieve the ―minor‖ others that got suppressed by those
The Malayalam film industry has been the domain of men. They produced,
distributed and consumed the product. They constructed the image of an emerging
new Man, masculine in every sense, a result of the project of the colonial modernity
at work as part of the much acclaimed Kerala Renaissance. The web of social
conditions related to the production, circulation and consumption of films within the
7
films is imperative now as films are increasingly becoming part of the academic
curriculum, which means that through a new media culture, the ideal of the
masculine world and the male is inserted into young minds. This aspect needs to be
critically viewed.
which has significance in various ways to film. It has been the business of India‘s
with the history of Modern India, the history of Indian cinema has until recently
been written mainly in nationalist hues. In recent years, there has emerged a body of
to imagine beyond the nation is significant enough as far as the study of regional
cultures are concerned. Understanding of regional film industries also falls within
and e-learning, P.P. Raveendran describes as to how such a transition has led to a
3
Payyanur was part of Ezhimala Kingdom and was ruled by King Nandan. Later, Ezhimala came
under the regime of the Chera and thereafter the Mooshaka Dynasty. Payyanur was a part of Kolathu
Nadu ruled by the Kolathiri Rajas based in Chirakkal near Kannur. During the British Rule, Payyanur
was part of the ChirakkalTaluk. Soon after receiving independence from British, and the formation of
Kerala state in 1957, Payyanur was taken away from Madras state and joined to Kerala state.
4
Ashish Rajadhyaksha, ―Indian Cinema,‖ Film Studies. Ed. John Hill and Pamela Church Gibson
(New York: OUP, 1998) 535-540.
8
realities.5 William Raymond‘s notion of culture as ordinary has led to a mapping out
of the imaginative geography to include the most ordinary, everyday events as part
of art forms to address the everyday, a trajectory which, according to him, still
remains uncharted as far as Malayalam poetry was concerned.6 The book Elite and
Everyman 7 observes the multiple everyday sites of social spaces of action (work
places and homes, schools and streets, cinema and sex surveys, temples and tourist
hotels) to delineate the lives of the middle classes which are indispensible to show
how middle class definitions and desires articulate the hegemonic structures of
power. Specific and everyday experiences become significant for the study of
relations (Connell 1977), focused on the dynamics of structural change involve the
mobilization of whole classes, masculinity can also be understood only with relation
Payyanur has been a hub of various political movements since 1928. 8 Payyanur is
chiefly known for its civil disobedience movements like Salt Satyagraha and Khadi
5
P.P. Raveendran in his inaugural talk in the Dept. of English, Payyanur College, ―English Language
and Literature in the e-Era,‖ January 4-5, 2013.
6
E.V. Ramakrishnan, in his inaugural talk in the Dept. of English, Payyanur College,,
https://www.facebook.com/photo.php?fbid. Also see E.V. Ramakrishnan‘s AnubhavangaleArkaanu
Pedi? [Who is Afraid of Experiences?]; Damodaran Kulappuram‘s novel Dainam Dinam [Everyday]
and Ambikasuthan Mangad‘s short story collection Saadharana Veshangal [Ordinary ] which
articulate the idea of the everyday in different ways.
7
Amita Baviskar and Raka Ray, ed., Elite and Everyman: The Cultural Politics of the Indian Middle
Class (London: Routledge, 2011).
8
It‘s a coincidence that the official history of Malayalam film begins with Vigathakumaran in 1928 as
T. Muralidharan says in his ―National Interests, Regional Concerns: Historicising Malayalam
Cinema,‖ Deep Focus (Jan-May 2005): 85-93.
9
Munayankunnu. All of them were part of the communist movement, questioning the
oppressive measures of the landlords and the colonial regime. Back in history,
Payyanur Pattu, a ballad of the north, has ample suggestions of how a business
culture was opposed for an agricultural one.9 The importance accorded to land and
that segregated the population into various castes based on the division of labour.
The industrial belt in Payyanur had suggestively remained weak, in keeping with the
general atmosphere of North Kerala. The role that Payyanur was to play in the
nationalist and regional struggles for independence against internal and external
The march against untouchability initiated by Swami Ananthatheertha and AKG are
landmarks in the making of the alter-native history of Payyanur. There have also
been other regional interactions and interventions that have been carried out at
from the left. The preservation of mangrove forests by Dalits like Pokkudan,
councils etc. were such non elitist ―ordinary‖ cultural negotiations with the various
9
V. Dinesan, ―Chathuppunilangalile Aavaasaroopeekaranam: Boomisaasthraparavum
Saamskaarikavumaaya Itapetalukal‖ [―Habitat Formation in Marshy Land: Geographical and Cultural
Interventions‖] Payyanur Amsam Desam, Payyanur: Cultural Movement Souvenir (2003): 9-13.
10
K. Ramachandran, K. Sahadevan and a lot many eco-political activists from Payyanur health Forum
are active in the Kootamkulam and such issues through Mathrubhumi nowadays.
10
The 1990s saw a sea change in themes as well as audience expectations and tastes.
Nehruvian dreams about mixed economy had receded and the national economy was
globalisation and privatisation. The ―opening up of the sky‖ and the proliferation of
TV channels brought in a virtual flood of images and narratives from all over the
ate into the hitherto thematic terrains of the film narratives. The coming of television
also transformed the audience base of cinema. With the sobs and soaps reaching the
drawing rooms directly, there was a withdrawal of the family audience from the
theatres.
Coming to the thematic of Malayalam film, it was an era that gave voice to various
contesting trends onscreen. On the one hand laughter films held sway, through their
not so famous or new faces, a shift from the village to the city etc, on the other, the
parallel stream was tightening its hold through a blurring of boundaries between the
art and the popular, the hegemony of each seeping into the other, and creating a neo-
intention of this study. The fact that film has been introduced as part of the school-
college curricula in various universities makes such a critique more urgent than even
before.
11
Papilio Buddha is an Indian feature film that focuses on the atrocities committed against Dalits,
women and the environment. Payyanur-based Environmentalist KallenPokkudan appears in an
important role in the film. The role done by Saritha, an alumnus of Payyanur College is modeled upon
Chithralekha, a dalit autorikshaw driver who was victimized as part of her lower caste identity. See J.
Devika,―The Many Vices of Chitralekha,‖ Kafila. Website. Sulfath and Subrahmanyan and others
have participated in the woman auto-rickshaw driver Chithralekha issue as an extension of their
political interventions in Payyanur [etc]. Sulfath, though a female doesn‘t ‗appear to be feminine to the
mainstream male of payyanur as Indiara Gandhi was not to the popular outlook. See appendix for the
great men of India where the picture of Indiara is given. ―India is Indiara‖ was a slogan in the 1970s
Emergency period.
11
consensus in Malayalam film that happened in 1990s in the realm of the art genre.
The tendency found itself through co-opting of multiple males through a star system
that was a predominant aspect of the films in the early 1990s. This aspect of how the
popular art film makers use the technique of star persona co-opt the multiplicity
inherent in the males in films, can be exposed mainly with reference to the films of
Adoor Gopalakrishnan and his alter-native auteurs of the ―art‖ stream in Malayalam
film, especially the ones where the popular-art divide becomes insignificant.
The abolition of matrilineal kinship by the (post) colonial Kerala legislature in 1976
rule. Between the 1930s and the 1970s (The Madras Marumakkathayam Act of 1933
and the 1976 legislation) most landed tharavadus all over the state were in a process
―Papas‖ painted a generation earlier by Raja Ravi Varma to come into their own
the Malayalis brought the father into the central position. It is this preference for the
painting, for instance, by Raja Ravi Varma titled ―There Comes Papa‖ (1983)
(Appendix I) depicts a ―graceful‖ mother with her son standing inside her bedroom,
but pointing outside and telling him that his father is coming home. Father, in his
absence, becomes central figure in this painting. Though he is absent in this painting,
he is very much present there through a caption. That is, the painting itself becomes
12
possible through the presence of a father. But, this father was not a central figure in
the lived reality of Kerala of the nineteenth century. Further, the ―Papa‖ imagined in
the painting has been sought in houses as husband and ―property‖ owner. That is, an
ideal male is wrought in colonial modernity and is sought inside the home. This male
virtually replaced the ―effeminate‖ Malayali male, which too was a colonial
becomes an alternative to the ―effeminate‖ male and the one similar to the state/male
in the West, potent enough to protect the female. (See the poster picture of Pazhassi
There is a flattening that happens at the level of cultural identities. The colonial
regime took only two centuries to level down the diversity and flatten a culture into
a monolithic one. As part of it, the colonialists who had successfully constituted
their own culture as the ideal and civilized one had also constructed a tradition and
culture for the colonized. By internalizing these colonial constructions as real, the
colonized began to think and act in the way the colonial modernity suggested. This
has been effectuated in Kerala through various sites like schools and colleges,
libraries, print media, art creation, judiciary, and bureaucracy. This internalization
of the colonial modernity as real and the preferred made the construction of colonial
dangerous. Partha Chatterjee (1998) argues that, during the colonial period there was
13
Brahmanical culture as the true national culture on the grounds that all the great
nations of the West were built through a process of cultural homogenization. Through
presumed to be male and is thus constituted as male in the very production and
reproduction of these images. Colonialism erased multiple voices and, judging from
idealized the patriarchal Namboodiri Brahmin male as the model, one could prefer
since he is construed as akin to the white European patriarchic male in values and
practices. G. Arunima (2003) argues that, the Anglo-Indian legal system derived
from a pastiche of different western and indigenous sources on the one hand and the
utilization of customs and practices of the elite and the literate groups which in most
instances meant the Brahmin texts were used by the colonial discourse to forward its
civilize the matrilineal, ―sexually promiscuous‖ Malayali males and females (17).
Its effects in the everyday lived world in the succeeding period were the dividing of
the matrilineal household along the lines of patrilocal residence with concomitant
14
rights to property to the male. The young professional middle class male became part
of the colonial notions of morality. With their engagement with the colonial state, the
men in matrilineal families, who were the agents of change, dismantled the last
vestiges of ―barbarism,‖ even as they raised the demand for marriage reform to gain
control over the sexuality and fertility of women. This colonial reconstitution of the
female self and the masculine self is integral to the constitution of the reality that gets
circulated in Kerala even today. This modern male and female become the heroes of
the modern novel form. For example, the nineteenth century novels in Malayalam,
especially O. Chandu Menon‘s Indulekha (1889), makes a clarion call for the end of
matriliny. The extension of the Hindu code in the 1950s to govern Nairs (Chakravarti
colonial Kerala like painting and novel. The beginning of this construction is through
female). The discourses and practices generated within the sexual regime or the sex-
gender system is the mechanism that differentiates both the male and female. The
male subjectivity produced within the gendered patriarchic order creates its ―other‖ to
judge. The Malayalam Film industry, for more than a century, right from
Vigathakumaran (The Lost Child; 1928) to, for instance, Keralavarma Pazhassiraja
12
A.C. Sreeahri. Kamala Das and Malayali Men: The History of the Readings of My Story,
Unpublished Mphil Thesis, M.G. University, Kottayam, 2009. p. 23.
13
E.P. Rajagopalan. ―Madhavan – Oru Yathravivaranam.‖ [Madhavan – A Travelogue‖]. Samakalika
Malayalam Vaarika. 56 (8 March 2002): 40-44.
15
(2009), continue this production of the male. The films produced in more than eighty
years of the industry in Kerala, thus, presented stereotyped images of men. Men with
a strong individuality have always been imagined in these films. They have been
presented as characters with aself. This is attributed to the fact that filmmaking
has always been done from a male point of view in Kerala as elsewhere. These
films, a product of the ―patriarchal, white industry‖ (Considine 13)14 depict men as
powerful and omnipotent. While men‘s writings - most of the writers were upper
caste reformers - often legitimized the existing patriarchal structures, the filmic
Films have the ability to reach large audience previously untouched by other means
not possible in literature and traditional or modern arts. Films have to be seen, more
than anything else, as fundamental to the creation of history and culture and as modes
of signification through which social realities get constructed. Films can manipulate
the world more skillfully than the human eye and provide great immediacy than
verbal reporting. Hence, the dynamics of the discursive field of films needs to be
understood.
Films are political. They reproduce the existing social order. Very few of them act
against this and try to challenge the existing or imagine an alternative reality to the
present dominant order. First variety of films could be called major cinema, since it
tunes with the existing hegemonic voice. The latter, which appears very rarely as
well, could be called minor cinema, where the truth produced by the existing
14
David Considine, ―On Viewing Television.‖ Higher Secondary English Course Book. Part II.
Thiruvnathapuram: S.C.E.R.T., 2006. p. 82-85
16
place of the exclusive rights of the privileged "majority," a minor literature gives
actualized minorities. Although minor literature arises from the reactions of the
minority within a major literature and culture, its literary and socio-cultural project
points toward a "becoming minor" of the whole world, in which all structures of
A ―minor literature‖ is skeptical, yet produces ―an active solidarity‖ (Deleuze 17)
among the members of the collective group. The evolutionary potential of a ―minor
from the border from whence it is possible ―to express another possible community
and to forge the means for another consciousness and another sensibility‖ (17). The
question thus would be more about a deterritorialising of the major language of film,
and becoming its minor, rather than toppling down a majoritarian hegemonic
structure, which would be utopian. It is a fact that the major voice is easily
The powerful male subject, who can handle everything single handedly and who
represents a downtrodden collectivity, has been the centre of all films. However, the
17
mass whom this super human male represents is more or less absent from
say that the revolutionary proletariat pre-exist the cinema; the revolutionary
which it comes into existence. What interested Eisenstein was the ability to not
simply entertain his audience but also to transform them. It remains a question as to
language, but a sobriety and variation that are like a minor treatment of the standard
language, a ―becoming of the minor‖ or the minorization of the major language. The
problem is not the distinction between major and minor language; it is one of a
Americans do not oppose Black English but transform the American English that is
would demand new modes of language which serve the purpose of minorization.
industry, falling within the ambit of the developmental state, with little
deterritorialisations in its wake, and helping to maintain the realist status quo of the
18
masculinities in various ways in both popular and art films. The next section would
situate the study within the larger discourse of Film Studies in India.
Literature Review
Films were controlled by the Censor Board quite early in Colonial India. Except for
been made about films (Deshpande 50).15 Colonial censorship was strict because the
British understood the influence of the cinema. Films which criticized the British
rule in India were banned. The same state encouraged imperialist films which
(99). Colonial constraints deflected early Indian cinematic ventures towards the
films took recourse to allegories which defined and reinforced textbook versions of
historical conflicts in India, glorifying caste norms and patriarchy (122). Literature
films began after 1947. The credit for pioneering film studies in India goes to the
1950 done here would perhaps be the first doctorate on Indian cinema (97).
15
Anirudh Despande, Class, Power and Consciousness in Indian Cinema and Television (Delhi:
Primus Books, 2009).
19
Some volumes, like The Cinemas of India, are encyclopedic in which numerous
Theodore Bhaskaran says that ―the arrival of subaltern studies and culture studies
and the recent shift in emphasis from conventional historiography to new methods,
abroad, researchers‘ have begun to take close look at Indian cinema. Scholars from
varied disciplines such as Literary Criticism, Anthropology and History are engaged
in studying cinema‖. In India, there is only one university that has a department of
cinema, Jadavpur University in West Bengal. Whatever research that goes on in this
field is in private research institutions such as the Centre for the Study of Culture
and Society [C.S.C.S.] in Bangalore or L.V. Prasad T.V. and Film Academy in
Chennai.17
language, the number of books and studies been multiplied during the last decades.
With film studies included in the official curriculum of the Universities, attempts are
16
Ashish Rajadhyaksha and Paul Willemen, eds., Encyclopaedia of Indian Cinema (New Delhi:
Oxford University Press, 1999).
17
Theodore Baskaran, History through the Lens: Perspectives on South Indian Cinema (Hyderabad:
Orient Black Swan, 2009); Thoraval, Yves. The Cinemas of India (1896-2000) (New Delhi:
Macmillan, 2000). [Reprint 2007]; John W. Hood, The Essential Mystery: Major Filmmakers of
Indian Art Cinema (New Delhi: Orient Blackswan, 2009).
20
account of the same is near to impossible (16).18 What is generally termed ―Indian‖
film criticism are writings, studies and reviews mostly about Hindi films that too
journals. The non-Hindi films that constitute the bulk of Indian film industry seldom
find a place there. Like the various International Film Festivals all over the world
Most of the writings on cinema from around the world or about respective ―national‖
cinemas about the ―art‖ films and film movements and auteurs etc. now, the new
Jyotika Virdi, a scholar in the new generation, maps out the difficult terrain the
studies on popular Indian cinema traverses especially with the field‘s saturation with
Hollywood and western cinema: ―... film studies stands at the brink of a sea change
non-western film cultures and that multicultural comparative film studies curricula
It is not surprising that if one looks at the major film theorists from India, they have
made Hindi films their main field of study, except for scholars like M.S.S. Pandian,
18
C.S. Venkiteswaran, Film Literature and Critical Discourses on Indian Cinema. Deep Focus, (1,
Issue IV, 2013):10-20.
19
M. Madhava Prasad, Ideology of the Hindi Film: A Historical Construction (Delhi: OUP, 1998);
Vinay Lal and Ashis Nandy, eds., Fingerprinting Popular Culture: The Mythic and the Iconic in
Indian Cinema (New Delhi: OUP, 2006); Chidananda Das Gupta, Seeing is Believing (New Delhi:
Penguin, 2008); Chidananda Das Gupta, The Painted Face: Studies in India's Popular Cinema (New
Delhi: Roli Books, 1991), Ravi S. Vasudevan, ed., Making Meaning in Indian Cinema (Oxford:
OUP, 2002); M.S.S. Pandian, The Image Trap: M.G. Ramachandran in Film and Politics (New
21
vernacular cinema became invisible and ―unrefereable.‖ The vernacular is denied the
opportunity to ―talk back‖ to the national and global. While the dominant cinemas of
the first world and Hindi cinema within India dominate the scene, other cinemas
occupy the margins. So far as the vernacular cinemas are concerned, the global
circulation of films has only facilitated their flow within their language community
all over the world, and not triggered a synergetic engagement between the
vernacular and the global. As a result, regionalism has been globalised, but not
academic analysis and interpretations. There are exclusive journals dealing with film
and film industries in Kerala. Journals like Deep Focus have also published serious
articles on Malayalam Film. Yet another factor one could see reading these studies is
that, films has been studies and analysed from different political and methodological
perceptions. There are studies from Marxist perception,21 gender studies, and post-
Delhi: Sage, 1992); S.V. Srinivas, Megastar: Chiranjeevi and Telugu Cinema after N.T. Ramarao
(New Delhi: OUP, 2009); Susmita Dasguptha, Amitabh: The Making of a Superstar (New Delhi:
Penguin, 2006); Pramod K. Nayar, Seeing Stars: Spectacle, Society and Celebrity Culture (New
Delhi: Sage Publications, 2009).
20
K. Gopinathan. ―Return of the Popular,‖ Deep Focus 8.1-2 (1998): 11-15; Janaky ―Folklore and
Fraud,‖ Deep Focus 3.4 (1991): 13-17; V.C. Harris, ―On Films, Structure and Ideology,‖ Deep
Focus 2.1 (Sept. 1989): 48-54., ‗On the Uneasy Pleasure of Watching Deshadanam,‘ Deep Focus, 7.1
(1997): 5-7., ―Stock Taking Questions,‖ Kerala Calling (Nov. 2006): 33-35., M.V. Narayanan.
―Kathapurushan and the Aura-Matics of Cinema.‖ Deep Focus, 8.1-2 (1998): 29-35., C.S
Venkiteswaran. ―Desadanam: A Zone Bereft of Time.‖ Deep Focus 7.1 (1997) 19-23., ‗Regional
Cinema: Globalisation and the Elusive Adulthood.‖ Deep Focus 7.3&4 (1997-98): 102-104.,
―Contemporary Malayalam Cinema.‖ The Book Review XXXIII.2 (February 2009): 23-25.,
―Reflections on Film Society Movement in Keralam.‖ South Asian Popular Culture. 7.1 (2009): 65-
71.
21
T.K. Ramachandran. ―Hindu Revivalism and Contemporary Malayalam Cinema: An Introduction.‖
Deep Focus, 7.1. (1997): 8-18, G.P. Ramachandran. ―Commercialism and Fundamentalism- A
22
structuralist studies. While the early studies plunged into an act of aesthetic
appreciation, latter studies began to focus more on ideologies that films disseminate
and its social consequences. For example, how films create communal
of political corruption.
There have been attempts at studying various aspects of cinema in Malayalam. The
the Tamil or Bombay industry have been studied. Much energy has been spent
recently on the question of the father of Malayalam cinema. Criticisms based on the
region that determined the early filmmaking attempts in Malayalam, Bindu Menon‘s
(2005) work on the governmental regulations and the anxieties about the exhibition
halls in Travancore during the 1920s and 1930s are the two very few significant
Melting Point: Readings on Kaalapani.‖ Deep Focus 7.1 (1997): 24-26; Kazhchayude Koyma [The
Supremacy of Seeing]. Kozhikode: Mathrubhumi Books, 2006., Raj, Dilip. Re-Vision. Calicut
University: Home page, 2002; V.K. Joseph. Cinemayum Prathaiyayasasthravum (Cinema and
Ideology) Thiruvananthapuram: Department of Cultural Publications, 1997. ―Indian Cinimayil Ninnu
Indiaye Kandethumpol‖ [When India was Discovered from Indian Cinema].Thiruvananthapuram:
Chintha, 2009; G.P. Ramachandran. Malayalam Cinema: Desam Bhasha Samskaram [Malayalam
Cinema: Nation, Language and Culture]. Thiruvananthapuram: The State Institute of Languages,
2009.
22
O.P. Rajmohan. Ratriyum Moodalmanjum [Night and Mist]. Kottayam: Current Books, 1997.
Mangad Rathnakaran. Marx Kanatha Kala [The Art that Marx Didn‘t See]. Kochi: Pranatha, 2005.,
N.P. Sajeesh, ed. Purushaveshangal [Male Performances]. Alappuzha: Fabian,2006., T.K.
Santhoshkumar. Kazhchayude Rasantharagal [The Pleasures of Seeing]. Thrissur: H&C, 2010. M.F.
Thomas. Adoorinte Chalachithrayathrakal [The Cinematic Journeys of Adoor]. Thiruvananthapuram:
Sign Books, 2006.
23
T. Muraleedharan. ‗National Interests, Regional Concerns: Historicising Malayalam Cinema.‘
Deep Focus (Jan-May 2005) 85-93., Niranjana, Tejaswini. ‗Integrating Whose Nation? Tourists and
Terrorists in ‗Roja.‘‘ EPW 29.3 (January 1994): 79-82.
23
attempts that looks at cinema in Kerala before the 1950s. Critics like I.
Shanmughadas24 and C.S. Venkiteshwaran have also focused on the social realist
films of the 1950s and later on the 1970s as setting up standards of artistic
excellence and artistic expertise respectively. The films of the 1980s, a period of
compromising or middle cinema, have also been studied. Critics like Nissar
Malayalam film. Since this thesis too addresses issues like these, the following
laughter films, periodizations and history of films, 28 nation and films 29 etc. have
24
I. Shanmuhadas. Malakalil Manju Peyyunnu [It‘s Snowing on the Mountains].
Thiruvananthapuram: The State Institute of Languages, 1988., Sanjariyude Veedu [Home of a
Traveller]. Thiruvananthapuram: The State Institute of Languages, 1996. C.S. Venkiteswaran.
Malayala Cinema Patanangal [Studies on Malayalam Cinema]. Kottayam: D.C. Books, 2011.,
Udalinte Tharasancharangal [The Sojourns of Star Bodies]. Kottayam: D.C. Books, 2011., Cinema
Talkies. Kottayam: D.C. Books, 2011., Vijayakrishnan. Chalachitra Sameeksha [Perspective of
Cinema]. Thiruvananthapuram: The State Institute of Languages, 1982., Malayala Cinimayude Katha
[The Story of Malayalam Cinema]. Kozhikode: Mathrubhumi Books, 2004., Marakkanakatha
Malayalacinemakal [Unforgettable Malayalam Cinemas]. Thiruvananthapuram: Chintha, 2008. , P.S.
Radhakrishnan. Charithravum Chalachithravum [History and Films,]. Thiruvananthapuram: The State
Institute of Languages, 2010.
25
Deedi Damodaran. ―The Real-Reel Dichotomy of Rape.‖ Women in Malayalam Cinema. Ed.
Meena T. Pillai. Hyderabad: Orient Blackswan, 2010. 178-193., Geetha, J. ‗Feminism and Cinema.‘
Deep Focus 4.1 (1992): 43-55., ‗Disciplining the Feminine.‘ Deep Focus 4.1 (1992): 56-58., K.
Gopinathan. ―Durga‘s Daughters.‖ Deep Focus 7.3&4 (1997-98): 92-96.Ashalatha. ―Kazcha
Utpannamakumbol.‖ [―While Seeing Becomes Product‖] Malayalam Weekly (2011 August 12): 100-
104., Geetha. ―Basheeril Ninnu Sreenivasanilekku.‖ [―From Basheer to Sreenivasan‖] Madhyamam
Weekly (12 May 2006): 30-36., S. Saradakutty. ―Chemmeen: Thirayum Kathayum.‖ [―Chemmeen:
The Waves and the Story‖]. Mathrubhumi Weekly (17-23 December 2006): 13-17.
26
I. Shanmughadas. ―A Note on Newspaper Boy.‖ Deep Focus 7.1 (1997): 27-28; K.N Shaji., ed.
John Abraham. Thiruvananthapuram: Chintha, 2011., Madhu Janardanan, ed. T.V. Chandran:
Cinema, Jeevitham, Darshanam [T.V. Chandran: Life, Cinema, Philosophy]. Thiruvananthapuram:
Kerala State Chalachitra Academy, 2010; Adoor Gopalakrishnan. Cinemayute Lokam [The World of
Cinema]. Thiruvananthapuram: The State Institute of Languages, 1983., Cinema Sahithyam
Jeevitham [Cinema, Literature, Life]. Thrissur: Current Books, 2005.
27
R. Nandakumar. ―The Star System: A Note towards its Sociology.‖ Deep Focus 4.2 (1992): 44-45;
Chandra, Bipin, ed. Mammooty: Kazhchayum Vaayanayum [Mammooty: Perception and
Interpretation]. Kottayam: DC Books, 2007; Chandrasekhar, A. and Girish Balakrishnan. Mohanlal:
24
critique of the male as a part of the mainstream patriarchal ideology.30 Also there has
been a proliferation of film scripts and their studies recently. 31 However, there have
been studies by T. Muraleedharan, who have looked upon the non-hetero sexual
with reference to Nair masculinity. Jenny Rowena, 33 who has talked about a
which patriarchy has created not only stereotypical femininities but masculinities as
films that focused on the generation of humor and laughter that started trickling into
the Malayalam cinematic scene in the early 1980s, which fully established itself by
masculinities. Vipin Kumar also talks about how the comedy films of the 1990s
the comic film with reference to its reformulation of the relation between city and
country which is also characteristic of the nineties. Caroline and Filippo Osella,
bring together masculinities and popular culture to think about how they are
configured within the arena of cinema.While these studies have been largely
restricted mostly to the popular films in Malayalam, the present study would be an
attempt to contextualize the male anxieties in the realm of the ―popular art‖ films of
There is no dearth of books and articles dealing with Adoor films. The first book
produced in English is A Door to Adoor, edited by Lalith Mohan Joshi and C.S.
bigwigs of cinema in India and abroad and hence no critical idiom has been used in
Cinema by Gautaman Bhaskaran, published in 2010, traces the ebbs and flows of the
life of Adoor. Apart from these, there are write ups in Malayalam on Adoor most of
on other directors in Malayalam are less, compared with this. A general pattern that
these studies follow is to narrow down film as a representational medium rather than
well as on the progressive ideology in these films. There are books, journals and
Methodology
middle class hegemonic power. Masculinity is not a fixed entity embedded in the
any given setting, gender differences are often presented and perceived as absolute
variation and the fact that cultural forms are never replicated exactly. An essentialist
male/female dichotomy cannot account for the ways people are gendered in different
the idea of ―being a man‖ can no longer be treated as fixed or universal (Lindisfarne
3). ―Masculinity‖ represents not a certain type of man but, rather, a way that men
34
M.A. Baby and host of people from the left and right wing politics have written volumes on him.
27
pattern of practice (i.e., things done, not just a set of role expectations or an identity)
that allowed men‘s dominance over women to continue. It was not assumed to be
normal in the statistical sense; only a minority of men might enact it. But it was
certainly normative. It embodied the currently most honored way of being a man, it
required all other men to position themselves in relation to it, and it ideologically
legitimated the global subordination of women to men. Films document the various
patterns of this hegemonic male and become a social history in itself of patriarchal
Williams and the notion of Culture as Ordinary as well as recent film theories are
used in analyzing the films coming under the present discussion. The concepts like
―Culture Industry‖ and ―Minor Cinema‖ are fundamental in the present analysis.
part of the regional everyday and the ordinary, as referred to in the thesis, thus
films since the 1990s as well as how such a constitution is suggestive of the
flattening of the cultural realm in Kerala that happened during the 1990s.
28
Chapterization
The thesis has five chapters. The first chapter is ―Introduction.‖ The second chapter
titled ―Multiple Masculinities‖ charts the history of masculine studies and agues for
forbids the heterogenous manifestations of being male. The making of the dominant
male in the context of Kerala would be discussed. The transition from matriarchy to
patriarchy in the 1930s in Kerala dawned an era of the modern male and female in
Kerala‘s public space. The second part considers why examining the construction of
males in cinema becomes important especially in the context of film studies being
colonial impetus that had informed the latter was to have its effects on the former as
well in the way in which Film Studies was to become a part of the Orientalist
discourse. The films that get perpetuated and circulated through these texts belong to
the art and the popular art category, which are informed by the dominant patriarchal
necessity for a critical viewing of mediated realities that film as a cultural text offers,
In the third chapter, ―Art Films and Patriarchal Co-Options,‖ I choose to look at how
a close analysis of eighty years of the male in Malayalam films shows that the films
were not producing a single unchanging male. Rather, the male appears here as a
produced in more than eighty years of the industry in Kerala presented multiple
incarnations of men. This is attributed to the fact that filmmaking has always
been done from a male point of view in Kerala as elsewhere. These films, imagine
men as powerful and omnipotent, but having different facets. This obsession with the
male would be analysed with reference to the adaptations of the work of Kamala Das
as well as the regional art form of Theyyam35 in the second half of the chapter. It
would look at how the filmic adaptation of her novella Rugminikkoru Paavakutty,
removes it off its minor politics of gender and sexuality, moulding it to suit the
a museum piece, cast off its regional dimensions. Film fails to fairly depict the female
and male minorities. It does the same thing with the low cast(e) men who perform
Theyyam.
The fourth chapter, ―The Making of Male and The Popular Art Films,‖ elaborates
the concept of the popular art in Malayalam film. It looks at the processes of co-
option of multiple masculinities that happened in the art film in the 1990s. In a
context where the boundary between the popular and the art were quickly
disappearing, a new category called popular art was emerging in Kerala. Art film
makers were to capitalize on the phenomenon of star system and other elements of
the popular that defined the popular Malayalam film during the 1990s. The popular
films, on the other hand, exhibit artistic minimalism. I would discuss in detail the
process of co-option with reference to the popular art films of the 1990s and argue
how the star system facilitated the politics of hegemony of the art film makers. I
35
The spelling ―Theyyam‖ has been retained throughout the thesis except in cases where it is used as
―Teyyam‖by those like K.K.N. Kurup, C.M.S. Chandera and V. Dinesan.
30
expose the process of co-option of multiple masculinities in the art film during the