"Anong Orange Waffle? Kwek-Kwek Yan!": Globalization and The Domination of The English Language Over The Filipino Youth
"Anong Orange Waffle? Kwek-Kwek Yan!": Globalization and The Domination of The English Language Over The Filipino Youth
SUBJECT:
G-SOSC003 | CONTEMPORARY WORLD
PROFESSOR:
Prof. Jumel G. Estrañero
“Anong orange waffle? Kwek-kwek ‘yan!”: Globalization and the domination of the
English language over the Filipino youth
Business
One of the main causes of the growing usage of English in the business sector is the
Philippines' growing Business Process Outsourcing (BPO) sector. The workforce in the
Philippines, one of the biggest BPO hubs in the world (Crismundo, 2023), mostly depends on
English language skills to manage worldwide operations, interact with clients from across the
world, and deliver customer care. Furthermore, interconnection has been made easier by
globalization, necessitating that professionals adjust to international communication norms
where English is the primary language (Hidasi, 2017). Because platforms like video
conferencing, email, and collaborative tools rely on a common language, English is essential to
contemporary business operations. Because of this interconnection, Filipino professionals are
now able to compete in the global market, which has greatly boosted economic growth and
cemented English's position as a vital business language.
Academe
In the academic setting, English remains cemented in the curriculum at all educational levels.
The educational curriculum in the Philippines emphasizes the importance of English skills in
order to prepare students for global competitiveness. Subjects like English communication skills,
literature, and technical writing are integral to the curriculum, designed to improve fluency and
build the foundation for critical thinking in the language. Furthermore, many academic
institutions adopt English as the primary medium of instruction for subjects such as mathematics,
science, and technology (Sumalinog & Sumalinog, 2018). The purpose of teaching English goes
beyond mere communication; it aims to equip students with the skills needed to excel in an
interconnected world brought about by globalization, whether through higher education
opportunities abroad or employment in multinational corporations.
Daily Life
In the daily life, the integration of English manifests in various ways, from colloquial
expressions to the creation of Taglish. This linguistic blending is especially prevalent among
urban youth, who use Taglish as a casual and modern way to communicate. English phrases are
also frequently used in advertising, social media, and pop culture, further normalizing its
presence. Moreover, a growing trend among Filipino parents is teaching their children English as
a first language, often prioritizing it over Filipino or other regional languages. This shift is
motivated by the perception that English proficiency offers better educational and career
opportunities, underscoring its importance in shaping the future of the younger generation
(Sumalinog & Sumalinog, 2018). These factors demonstrate how deeply English has permeated
everyday interactions, making it a vital part of contemporary Filipino life.
Overall, it can be observed that globalization has manufactured the necessity for the Filipino
people to learn and become adept at the English language. Sometimes even dismissing their own
local languages for the pursuit of global opportunities.
IV. Recommendation
While the analysis highlights the effects of globalization on the rise of the English language
in business, academe, and daily life, there is room for further exploration. Additional areas such
as government policies, regional disparities, and cultural identity could provide a more
comprehensive understanding of the topic. Moreover, to gain deeper insights, acquiring first-
hand experiences through qualitative and quantitative research would be tremendously beneficial
to further analysis. Surveys, interviews, and statistical analyses involving diverse Filipino
communities would offer valuable perspectives on how globalization impacts perceptions, lived
experiences, and its other effects on various sectors and demographics. By incorporating these
methods, future studies could provide a more holistic view of the role and implications of
globalization in language learning in the context of the Philippine society.
V. Conclusion
This paper aimed to discuss the ever-growing prevalence and domination of the English
language over the Filipino youth, fueled by globalization, increasing interconnectedness, and the
thirst for global opportunities. The analysis revealed how globalization gave rise to the
increasing popularity of the English language in the Philippines. The English language plays a
central role in business, education, and daily life, driven by the rise of the BPO industry,
academic curriculum integration, and its influence in modern communication. However, while its
dominance presents opportunities for global competitiveness and economic growth, challenges
remain, including the potential erosion of local languages and cultural identities. These local
languages often become overshadowed by the growing appeal of the English language in the
global landscape. Similarly, the cultural identity of the Filipino people are becoming overwritten
due to Westernization and influence of popular media. Further studies exploring these challenges
through qualitative and quantitative research could offer deeper insights and actionable
strategies. Ultimately, the balance between embracing English for global progress and preserving
the Filipino cultural identity remains crucial for sustainable development.