Main Topic: PERSUASIVE COMMUNICATION

Questions:
1. Define persuasive communication. What is its purpose?
Any message designed to shape, reinforce, or change responses is considered
persuasive communication. The main purpose of persuasive communication is to
convince the audience or listener to believe the things the speaker is saying. It aims to
appeal, to and gain approval and nods of yes from other people by showcasing different
techniques of convincing such as sharing facts or flowery words and utilizing persuasive
words to get the attention and approval of others.
2. Describe the 3 types of rhetorical appeals. (get the meaning of rhetorical).
For an argument to be fully convincing, it must possess certain features known
as rhetorical appeals. These rhetorical appeals are logos, ethos, and pathos. The use of
logos as a rhetorical appeal for persuasive communication involves appealing to the
logic and rationality of the listener. In addition to literature and poetry, argumentative
writing and persuasive arguments are also excellent places to look for examples of
logos. By appealing to the position or authority of the speaker, ethos increases the
likelihood that the audience will trust the speaker. The use of pathos in argumentation
involves appealing to the audience's feelings, such as attempting to make them feel
furious or empathetic.
3. What are the best subjects for persuasion?
There are multiple choices of subjects one can choose for persuasion, ranging
from equal rights to the use of fossil fuels. Among these best subjects for persuasion
are the rights to vote, the end of extrajudicial killings, banning fossil fuels, abolishing the
death penalty, women's right to their bodies, and abortion as such.
4. Create a poster or an advertisement applying the appropriate rhetorical appeals.
5. Differentiate inductive reasoning from deductive reasoning. What appropriate thought
process should be used for effective persuasion and argumentation?
Comparatively, deductive reasoning takes a top-down approach, whereas
inductive reasoning works from the ground up. When using deductive reasoning, you
create inferences by moving from general premises to specific conclusions, and when
using inductive reasoning, you make inferences by moving from specific premises to
general conclusions. The appropriate thought process that should be used for effective
persuasion and argumentation is creative thinking because it will allow the speaker to
think of many things to appeal to the crowd of listeners.
MAIN TOPIC: COMMUNICATION PROCESSES, TYPES, AND PRINCIPLES
Guide Questions:
1. Define Communication. Give two definitions from varied sources you can get.
"Communication is the total of all the things one person does when he wishes to
generate understanding in the minds of another," as defined by Allen (1958). It connects
one meaning to another. It entails telling, listening, and understanding in a way that is
methodical and ongoing.
According to Terry and Franklin (1984), the art of communication is in the
cultivation and achievement of mutual understanding between individuals.
Communication is the activity of communicating information and emotions between two
or more people, and it is a fundamental component of efficient management.
2. Explain the communication models and how they help in understanding the
communication processes.
The linear model of communication, also known as the transmission model,
conceptualizes communication as a process that only goes in one direction, with a
sender sending a message consciously to a receiver. Within the context of
communication exchange, this paradigm places primary emphasis on the sender as well
as the message. Even though the receiver is accounted for in the model, this function is
considered more of a goal or destination than a component of a process that is ongoing.
The interactive or interaction model of communication was developed in the
1970s. The interactive model incorporates feedback. As a result, rather than embodying
communication as a linear and one-way process, the model illustrates communication
as a more interactive and two-way process. The term "feedback" refers to
communications that are transmitted in reaction to other signals.
In the transaction model of communication, the purpose of communication is not
simply to exchange messages; rather, it is to build relationships, forge multicultural
alliances, mold our self-concepts, and engage in discussion with others to build
communities. As a result, the transaction model considers communication to be a potent
instrument that alters our experiences beyond the scope of individual communication
encounters.
3. Identify the variables or the elements involved in the communication process of every
model. Give the proponents of each model.
Linear model of communication consist of the elements: information source, a
transmitter, a channel of transmission, a receiver, and a destination. The interactive
model of communication has the elements of Encoder-Source-Decoder, message,
feedback, and field of experience. Lastly, transactional model of communication
involves the elements of sender and receiver, message, channel, noise, and feedback.
4. Identify and describe the various types of communication according to a) Mode, b)
Context and c) Purpose.
Verbal Communication
a. Mode
Verbal Communication uses spoken words to convey a message. Voices can be
heard during this type of communication.
b. Context
When communicating verbally, the ability to successfully transmit one's meaning
while simultaneously comprehending that meaning in its context is the key to effective
communication.
c. Purpose
The purpose of verbal communication is to inform and express what the speaker
wanted to share with other people, but with more clarity and fewer misunderstandings
since the communication is vocal.
Nonverbal Communication
a. Mode
There are a variety of nonverbal means of conveying information to and from
other people, such as body language and expressions including eye contact and facial
emotions.
b. Context
Nonverbal communications are prone to errors and misunderstandings due to the
lack of exchanging spoken words between the source and receiver. Nonverbal
communication, however, is useful during times when noises are prohibited.
c. Purpose
 Nonverbal communication serves four primary purposes. These features can be
used to augment, regulate, replace, or accent a spoken message.
Visual Communication
a. Mode
Reading billboards, posters, and other signages wherein messages are
conveyed by reading is called visual communication. Messaging thru chats is also
considered visual communication.
b. Context
Most of the time, visual communication compromises typography, drawing,
graphic design, illustration, advertising, and/or animation.
c. Purpose
Visual communication leads to higher knowledge retention. According to
scientific evidence, incorporating relevant pictures helps the audience recall the
information more successfully.