| BUN Tg EST Objectives RUS LO WAU RU RRR ZL TI Olea aLText: Building skills In English 11-14 £ What is advertising? Advertising is the way in which businesses try to persuade people to buy their product or service. it gives people information and tries to make people want to buy that product or service. Advertising might highlight a product, such as a new pair of trainers; or a service, such as a DVD rental company. Activity 1 Advertisers use different media to reach the public; for example television, the internet, magazines and newspapers. The choice of media depends on: © the purpose of the advertising © the target audience © how much money the advertisers have to spend on marketing their product. Different media reach different groups of people. Match the different media below to their likely target audiences by copying out the words and joining them up with lines. An example is done for you. the Local Times newspaper g_lourists from the UK and abroad Bob the butcher's high-street shop window h Londoners and tourists 1. UK motorway service station billboard the world “2. leaflets available in all UK tourist information offices» b local people 3. worldwide superstore's website UK teenagers 4. teen magazine __d car users 5 \d sub, local shoppers 6. teen Weight Wise’s website 1 UK teenage gitls 7 81 Look at the list of products and services below. a Which media would you not use for each of the products or services? b Which would be a good media form? Product or service a new Italian restaurant a new computer game launched by a large computer game manufacturer information for the elderly about winter fuel payments available information about a ‘Paint your own Pottery’ activity studio anew ice cream parlour Here is an example: THE MAIL SANTELLA| ew ian resturant ‘pening a Raney mg.. ame an yor range ome conkee TR Rh dc) cel) 1 Media form company website national newspaper teenage girls' magazine fliers delivered to local houses TV advert in a specific time slot ona commercial TV channel local radio advert billboards on motorways and at motorway service stations billboards at bus stops posters in local schools and nurseries SANTELTA bl dad New Italian restaurant opening in Ramsley Come and try our range of home-cooked Italian dishes 40% off with thls er for ts-ime customers | visting between 5th & 12th April é eee meek) Nake ne Sea eaeText: Building skills In English 11-14 ¢ Use a table like the one below to write down your ideas for each product or service. Write a sentence or two to explain each of your choices. National Fliers delivered to | The restaurant wnewspapers: | local houses, needs to attract | customers from the | Socal area | ‘Anew Italian To encourage restaurant customers fo visit the restaurant Anew computer To increase sales of game launched by the game large computer game manufacturer Information for the To encourage the elderly about winter elderly to get the fuel payments benefits to which available they are entitled Information about To encourage Paint your own parents and Pottery’ activity children to do the studio activities Anew ice cream To encourage parlour customers to visit the parlourUnit 1: Advertising SEED YIPENTIUS prepositions Read these sentences: He jumped onto the wall. He fell off the wall. ‘The underlined words are prepositions. They come before a noun. phrase and give information about time, place and direction. You need to be able to recognise prepositions and use them in your own writing. 1 Make a list of all the prepositions in the pottery advert below. Country Crafts Dottery Baby Hand-and Footprint Glazing Have babies’ hand- or footprints glazed onto plates, mugs, trinket boxes, etc Ideal presents to wrap up for Christmas! Book our mobile unit to come into your toddler ‘group, pre-school group or nursery, Faint your own designs onto plates or mugs by coming into ur studio after school or at weekends at 29 Rudd Street, Asthal 2. Write your own advert for a new local dry ski slope. Make sure your advert contains at least three prepositions.Text: Building skills in English £1-14 2 The main purpose of advertising is to persuade. You are learning: This is done through the use of persuasive © to identify examples of persuasive language ~ the words used in advertising try to language in advertisements and to persuade the audience to do something, understand their effect on the audience. ‘The advert opposite is designed to tempt people to visit Cadbury World in Birmingham. 1 Identify the following persuasive features in the advert: Emotional words that appeal to the audience's feelings, for example, We're desperate for your help. Imperative verbs that tell the reader to do something, for example, Make a difference. Phrases that give readers a reason for buying, for example, Be beautiful! Words such as you, your and we that involve the reader, for example, We look forward to seeing you. Opinions and positive language to make the product look good, for See example, It's easy, beautiful, lute irene] ai high quality. hee itn eestor ee oMitdbelia i Mersey Meee we 10Unit 4: Advertising 2 Write a sentence or two about each of the features “kids from 0-40 will love our newest...” The writer uses the you identified, explaining the word love’ because itis a postive word with emotional appeal effect the writer wanted to have on the reader. Use this example to help you: which emphasises how much the audience will enjoy themselves. Activity 2 1 Aslogan is a short, catchy phrase or sentence that tries to sum up the appeal of a product or service. Slogans are aimed at the target audience of the product or service, Look at these examples: 2 a Whois the target audience for each of these slogans? b_ How did you make your decision about who the target audience is? 3 How have the writers of these slogans made them memorable and appealing to their target audience? 4 Write a slogan to sell a new mobile phone to a target audience of teenagers. Try to use some of the persuasive features you identified in Activity 1. 5 What would you need to change in your slogan to sell the mobile phone toa target audience of over-60s? Why would your original slogan not appeal to this new audience? Copnght © Werth Co. 2007 aiText: Building skills In English 11-14 Activity 3 A direct mail is an advert in the form of a letter sent directly to a person without them asking for it. Read the example of a direct mail below. TalkBritain Ms Jennifer Hawkins 23 Wool Lane Liverpool L17 4BC. Broadband, phone and digital TV: 3 for £30! Dear Ms Hawkins, Of course you can get broadband, phone and digital TV separat you when you can get all three services together from TalkBritain, for month? It’s a bargain that could save you £100 a year! With TalkBrt genuine, ongoing monthly savings. That’s because, unlike Sky, BT and AOL, we're the only provider that can bring all three services into the home via one state-of-the art cable. So what we save, you save! And an extra 60 TV channels FREE in the first month! For a limited time only if you order our £30 digital TV, broadband and phone services bundle package, we'll give you a FREE upgrade to our digital TV Family Pack. That means you can enjoy over 60 channels of fantastic digital TV, worth £8.50, for FREE for the first month! Call our switchline now on 0800 011 324 and we'll give you free installation worth £75, together with a 30-day money back guarantee, That's how confident we are ‘that you'll be happier when you switch to TalkBritain, . Call and start saving today! Yours sincerely, James Jenkins Marketing Director Getsee ior gité IG% PRICE JEWELLERY 1 Make a list of all the benefits Ms Hawkins will enjoy if she buys this service. 2. TalkBritain could have advertised this service on billboards or on the television. Why do you think they have chosen to use direct m: 3 Find an example of a direct address to the reader using the second person: ‘you’, What effect does this have on the reader? 4 Find two examples of positive language (words or phrases that tell i the reader how good the product is). 20) Aa) 5. Find (wo phrases that include imperatives, for example ‘Buy this’ YOU and ‘Act now’, What effect does this have on the reader? RESIST THIS OFF 6 Advertisers sometimes use what people want or worry about : peop y xplanation. to persuade them to buy a product, for example: ‘a command. worry ‘or order germs causing harm : i latest mobile phone Which of the readers’ worries or wants is being used to attract them to the products in the letter on page 12? G € Prose cunt} = eo Assess your progress Look back at your answers to Activities 1 and 2. Use the table below to select the level that best reflects your work | can identify persuasive words | can explain why awriter might | I can explain in detail the significance the writer has chosen to use have chosen particular words —_of particular words can say why one word is better | can suggest possible effects on I can comment in detail on the effects than another the reader of particular words on the reader of particular words Set yourself a target for when you next write about a writer's use of language. ‘Target: when | am commenting on writers’ use of language my target is to 13Text: Building skills in English £1-14 3 Colourful copy While pictures are crucial to many adverts, advertisers also use language to create a picture in our minds. The author of a novel or short story might use adjectives, adverbs and figurative language to create a setting and atmosphere. Advertisers use the same techniques to help us imagine a product and its benefits and to make us want to buy it Activity 1 Holiday companies often use words to create a picture in their adverts. This helps potential customers to imagine themselves at the resort and encourages them to book a holiday. 1 Read this webpage from UK Center Parcs holiday resorts. ‘The target audience is families with adults and children who have various holiday needs, from adventure and excitement to relaxation. e008. ie i eon call us 08448 267 723 fh || Discover Centre Pares | Villages | Accommodation | Search &book | Planning your break Holiday Vilages Nottinghamshire UK, Sherwood Forest Breaks | Center Parcs {@ hpi//wcenterparcsco.uk/vilages/sherwood/index sp ve vige op ‘ecomedoten ‘5p 8 Treatments = Restaurante e898 tare Sherwood Forest Village ia aaa From the hush of the wildlife hides, to the crasting water in the Subtropical Swimming Paradise. From the tranquil leay terraces to the energetic pace of our magnificent Jardin de Sports, with its fitness suite and excit ng Woodland Warriors Adventure play area, Sherwood offers a landscape of contrasts and exciting activities. In the Subtropical Swimming Paradise you can jump aboard the Grand Canyon Raft Ride, discover interesting facts about Sherwood's abundant wildlife inthe Nature Centre, or slip away to the indulgence of Aqua Sana. The ultimate in multi-sensory experiences, our spa is set over two floors and 788 everything from an Indian Blossom ‘Steam Roam to a tranquil Zen Garden, View Sherwood Forest Accommodation image gallery village MapUnit 4: Advertising a Choose five powerful adjectives from the webpage that you think create a persuasive picture, For each adjective, write a comment explaining what you think the writer is trying to suggest. An example has been done for you. ‘Crashing water’ — suggests that the water is exciting b Write down the names given to. the different areas of this resort. “Subtropical Swimming Paradise’ - tells us there is a swimming What does each of them suggest pol, but it also suggests that itis warm by the use of the, word ‘subtropical’ and beautifl with the word ‘paradise about the place? GIETTEDTCIPELTIS clauses A clause is a group of words containing a subject and verb. ‘There are different types of clauses. © A main clause makes sense on its own. © A subordinate clause relies on the main clause to make sense. © A simple sentence contains one clause. Read the numbered phrases below and identify which ones are main clauses. Then try to make as many sentences as possible using the main and subordinate clauses below. The first one has been done for you as an example. 1 the opening of the restaurant was a resounding success tain clause + Altirough he had been worried, the opening ofthe restaurant was a resounding success + Since people were asking for organic products, the opening of the restaurant was a resounding success. +The opening of the restaurant was a resounding success, since people were asking for organie products the butcher was widening his business the florist was extremely worried ‘because of the floods in the shop although he had been worried since people were asking for organic products oanen 15Text: Building skills in English 11-14 4 Visual language ‘Advertisers choose their images carefully to help get their message across. To read and analyse TV and film adverts we have to think about the positioning of the images, the setting, what the people are wearing and their body language. All these elements combine to get the advertisers’ message across. CANCER RESEARCH UK 10K Blenheim Palace Sunday 30'" September at 10am Activity 1 1 Read the advert from Cancer Research UK. a Whatis the purpose of the advert? b How does the language used persuade the reader to take part? Look at the persuasive features on page 10 if you need help. Join hundreds from Oxfordshire and run 10k for Cancer Research UK at Blerheim Palace this autumn. Running 10k is a great way to get fit and by raising sponsorship money for Cancer Research UK's groundbreaking research too, you will be helping more people beat cancer in the future. Places are limited so register now at www.cancerresearchuk!0.co.uk. 2 Look carefully at theimages. a What does each image suggest about the kind of people who take part in the run? b_ How do the images help to persuade the reader to take part? “This image suggests thatthe run is fun 2s both people are ening igh an Bi suggest that the rum is for all ypes of people of different levels of fines as nether | the man or woman are young and the man isn't very athletic, 161 Three different fonts are used in this advert for After Eight bags. Write a sentence or two about each font, explaining why the designer chose to use them. 2 Look at the colours the designer has chosen for this advert a Why do you think the bags are different colours? b_ What does the gold colour suggest about the product? ¢ Why has the designer chosen a dark green background? _ How would it change the advert’s message if the background was yellow or orange? 3. Imagine that the company wanted to show a model in this advert. Write a description of the model that you would use, what he or she might be wearing and the setting in which they and the product might be placed. Assess your progress Choose an advert and analyse it in the same way you did with the After Eight advert 1 Think carefully about the following issues: ¢ What is being advertised? ¢ Who do you think is the target audience? ‘¢ What do the advertisers want the audience to do? ¢ How do the images appeal to the audience? ‘¢ How does the setting or background of the advert appeal to the audience? ¢ How have colour and font been used? ‘© What persuasive techniques can you see in the language used? Explain to a partner how each of these aspects works to persuade the intended audience. 2 Rate your confidence in identifying and commenting on the images, or visual language, in the adverts. 7Text: Building skills in English 11-14 Adverfisers need to identify the particular people they are You are learning: trying to persuade before designing their adverts. This target © to understand how an audience will influence their choices of text and design. advert is made to appeal to its target audience. 1 Look at the following webpages. a_ Identify the product or service that is being advertised and the necer ua Te Le! specific target audience of each webpage. b Look carefully at images, colour, uEMaenet eg teanigetsteg layout, font and ge to ee een help you reach an answer, Make rsa ie notes and record your answers ° rene. ina table like the one on page feted 19. Remember to give reasons y you think the website designer made these choic webpage B nae i Ts Nt ai a CRC >] fa eect Unique Corporate Events oa that ws are a BE Lloyds tsB 18Unit 1: Advertising Welcome To Driving Miss Daisy nic rat crm cs any 1.2002 Alt ti (Conca wit cans haseheeegarced 1 18 car Tes cars 0 spray carpus ho nave pacts tance Co moron, At, Seweod Pa Sonce Gove Sony Pur Deen, Fert Setatchavay, lt rd Wasi, Eno Farce ofall vrseraion eae an atsorement tomy Mer mer rs asd ogo ag edie oponnerte —Shooseg teirSabn pot PastOny ogame Do nts ‘Auer Carpaion Soc Es econpareen “ton Aosmeanment ‘Trofranchses te yout Roh aes stan andi he acearpany yout ir tt Ct cnet a aban pre ff ora ors edn do al ihe image of the bike | a strong, rich | the image and the text rmakes it seem large, | colour to reflect are Large, dominating the powerful, shiny and | the product and | page and grabbing the | glamorous, its audience reader's attentionText: Building skills in English 11-14 1 Look carefully at the flier below and answer the following questions. Use what you have learned so far about audience, purpose and advertising techniques. a Whois the target audience of this advert? b Whatis the purpose of the advert? \ Peel a hci cut it? z . Fea lime blooming marvellous? Cm mC tla drive you nuts? Soifeutves master et : rea yn sa wih 2 feed vaca wo tres met soca ‘Passionate about the business where you picked up this eard than | : ‘thobestotwitney know. oe ‘te to you revo or cored at a tusnss between now and Stat Aupust youre n with a chance of winning £100 evr hg day, Checkouts orl das an Toms & CatensUnit 1: Advertising 2 Write ewo paragraphs identifying and explaining the persuasive techniques in the advert: one about language and one about colour, font and layout. Look back at the list of persuasive features on page 10 to help you, Remember to use evidence to support your answer. 3 Suggest three ways of improving this advert and give reasons for your answers. For example: + The text of ‘100° could be in a different colour to grab the reader's attention. SEWED VPLS compound and complex sentences A compound sentence is two simple sentences joined together with a connective such as and, but, or, so. Fach simple sentence must make sense on its own. For example: she passed her science test compound sentence 1 Complete these sentences about a trip to Center Parcs to make compound sentences. a enjoyed the Jardin de Sport but... b My mother hated the adventure play area and... c¢ You can travel by car or... A complex sentence is made up of a main clause and a subordinate clause. The subordinate clause needs to be joined to the main clause to make sense. The subordinate clause can go before or after the main clause. For example: ecause I'm good at i | eajoy art, t t main clause subordinate clause ees el) (fue Ke means the same as: Because I'm good at it, I enjoy art. 2 Complete these sentences to make complex sentences: a The name of the spa area seemed ridiculous since... b When you travel to Center Parcs,. ¢ David didn't enjoy the swimming because. 2Text: Building skills in English 11-14 », Assessment task “Speaking and Listening: Speaking and presenting We know you're going to like it... You are a young, dynamic design group who have developed a brand new product aimed at the teenage market. It could be a snack bar, a sports drink, a fashion accessory or a technological item such as a new kind of mobile phone. 7 Your task Big Company Ltd is looking for exciting and innovative products to produce and sell. You have the chance to persuade them that they want to produce your product. They will want to know why your product will sell and how you will advertise it. Prepare a presentation to persuade the company to produce and sell your product. Use this flow chart to help you. What product are you going to create? ‘a Choose a name for your product. Remember: It must be aimed at a teenage market, ‘Remember: The name needs to suggest what your product is and why it’s so special. What special features will make your product more appealing to teenagers than other similar products? b Create a logo for your product. ‘Think carefully about the font you will use for the name of your product, Choose colours that appeal to teenagers. ¢ Decide how your two adverts will differ. ‘They could show your product in two different situations to show how versatile it is. For exemple, they could appeal to both boys and girls, ggeesneseeceet ese aaeUnit 1: Advertising 4 4% What are you going to tell the people at Big Company Ltd to persuade ‘them to produce your product? Make a list of the different things you will tell them about. Organise them into sections. Number your sections to show in what order you will explain them, d Plan how you will sell the product in your advert. How will you make the target audience realise that they cannot live without your product? e Select the colours you will use in your advert. Which colours best show your target audience what your product is like? Is it sophisticated and expensive? Fun and exciting? Mysterious and magical? Who will say what in the presentation? Decide who is going to present the different sections. f Select the font you will use in your advert. Is your product for special occasions only? For everyday use? Tough and long-lasting? Or something else? What do you need to say? How do you need to say it? g Select the model or models you will use in your advert. You can make notes to help you give your presentation, but don't write your presentation down and then read it out! What will they wear? What are they doing? How are they standing or sitting? ‘Remember: Your models should be like your target audience and should suggest the effect your product will have. Practise your presentation, making sure that everyone knows what to say and ‘when to say it. Help your group by suggesting things you could say or do. h Doa rough draft of your advert. You can use arrows and labels to suggest some of your decisions about models, colour, font etc. Remember: You need to give your presentation, not read it aloud! Look at the audience, be persuasive and sound like you mean it. Good luck!Text: Building skills in English 11-14 Advertsing tries to persuade us to buy something. Lots of other You are learning: kinds of texts try to change our minds and shape our opinions. The © to respond to the opinions writers of these texts often use an argument ~ a series of points or of others. ideas — to convince the audience that their opinion is the right one. 1 Look at the two texts: text A is an advert for a youth festival and textB is an argument written to a local newspaper from a parent. 7m Ei tow Feome Tse Hee ROM SN enc Rn aac ap SOR esteem ae eto se mes Se a REC ee ies ce Ne Cae uence CMa ete era eRe our? Dee Me Sees ec) SeCa Rom ea ees a bars will be soft drinks only and relevant food eoneces te cur) Reaches eee ain Ty Bae uy et YAU CEY AGES: Strictly 14-17-year-olds Noeincee aR cen eek et 2 Summarise the main points that the parent makes in text B. 24Unit 1: Advertising 3. Imagine that you are the organiser of the festival. How would you respond to text B? What arguments would you use against the parent’s main points? a Children are pushed to grow up too quickly b c Activity 2 1. Using the planning staircase on the right, organise your points to argue the case for running a youth festival in your own town. Each step should build up your case for running the festival with a group of your friends, 2 Check that your points are in the best order for making your case. 3. Add some evidence to support each of your points. This could be a fact or statistic, or something from your own experience, for example: ‘To support this point... -.you could use this statistic ...or you could use this | as evidence: personal experience: SEEMED VIPETUS connectives © Connectives join words, phrases or simple sentences together © Connectives can add information ae | Contrast © Connectives can show contrast. Adding Look back at the parent's main points in Activity 1. ana although 1 Use connectives from the table to link two statements | similarly whereas together extending your points of argument. a 2. Use connectives to join your own statements with ; I also in contrast the parent's to allow you to dismiss their points using contrast. Add extra words where this helps you ‘The writer of this letter argues that we should let children express your points clearly. be children. However, this does not mean that children For example: have to sit at home all weekend doing nothing!Text: Building skills in English 11-14 7 Formal and informal language Writers use formal or informal language in a text depending on their audience and purpose. If you were arguing your case with a parent, you might use informal language. However, if you were writing a letter arguing your case fo someone you did not know, you should choose formal language. In order fo win your ‘argument, it is important to choose the level of formality suitable to your audience. Activity 1 Look at texts A-F below, 1. Which texts would you expect to be written in a formal style and which in an informal style? Label each one informal or formal. 2 For each one write a sentence or two explaining why you think this is so. 8 Rfoleeye) bets uy An information leaflet An article about computer games Pleyel ttl s}=131 74 args ey in a magazine for teenage girls Activity 2 1 Look at each of the language features below. Are they features of formal language or informal language? Bd ee ee Sed Pea) em eras2 a Read the confirmation e-mail 9 S on the right that Bob has Delete Resht Reoty2N Sorert_tet sent to book a go-karting and Just to confirm that | will be turning up with the guys meal evening on behalf of his from work next Tuesday (24" June) for the go-karting company, Computer ServUS. followed by nosh. As we said the cost will be £15 per b Identify examples of informal person and we will bring this in cash. We'd like a table in the bar. If there is only the restaurant free that's cool. We'll be hitting the town after that so it'd be gr8 if you can sort the cab, as we agreed. Thanx Bob © language that you think are inappropriate for the audience and purpose. ¢ Write a more formal version of the e-mail. You have recently had a lot of building work carried out at your house. You are extremely unhappy with the builders and need to write a formal letter arguing that they should reduce their pri Look at the following sentences. Choose three that you think would be appropriate in your formal letter and explain why. ® I am writing to itemise the outstanding issues with the building work. ® me paintwork is scruffy and messy and E ‘we're pretty hacked off with the service Although the front door is now fixed you've provided. properly, the back door is still draughty. © ‘There are gaps remaining in the bathroom fixings, despite the visit of your plumber last week. ‘The chippy has not been round even though Dee eoat a Moc emanan Bae nea aay fhe waaibouked ii last ‘Thursday, shoulders better than ours. F T would be grateful if you could reply in writing at your earliest convenience. Assess your progress 1 Using formal language, write a fifty-word description about a trip you have enjoyed. Add five examples of slang, then work with a partner to read out your formal description. Can they spot the five examples of slang? 2 Assess how well you did, using the traffic lights opposite. Did you spot the deliberate mistakes in your pariner’s work? Did you manage to include only five examples of slang and no more? 27Text: Building skills in English 11-14 8 Planning a letter Activity 1 Can you identify the correct labels for the formal letter below? Write out the correct labels for each number. Serta ratty Pena td ogee Caer Pee CAT COb La CMs POMC em cect PR nea ORE ORR Ryd Whether you want a new job or a refund on a poor service or product, a formal letter arguing your case can be very effective. Like any piece of writing, a formal letter needs to be carefully planned and correctly laid out. or? %, @ Grove Green Dental Practice & > () Dental Access Centre 7, = Grove Hospital ‘Welch Way Grove RN34 SRL Mrs A Marsden @ 42 Millet Way Grove RN35 7RL @ 4" March 2008 @ Dear Mrs Mersden @ Further to your phone call, I enclose the advertisement and application form for the position of Dental Technician at the Dental Access Centre. Took forward to receiving your application. @ Yours sincerely @A Pippen @ Mrs A Pippen Human Resources Officer SCC n au BCLg Ponce DOU PO MCHC gee) WUE aco us Uo)Unit 1: Advertising Activity 2 1 Look back at Bob's informal e-mail to the Go Karting Company on page 27. Unfortunately the visit did not go well due to the following issues: © the food was cold © the 8pm booking was delayed and the go-karting did not start until 8.45. This caused problems for several people who had to leave early © the cost of £15 did not include the price of the meal, 2. Write a formal letter of complaint from Bob's boss at Computer ServUS, Sales Manager Eleanor Bright, to complain about the service you received and to ask for a refund. Remember to: © use appropriate formal language and layout © check your letter for spelling errors © include all the relevant points above © use your skills of argument. CIENTEDTOIPEIILS commas Commas separate different parts of a sentence. Look at these examples: Comma because the subordinate clause comes first in the sentence If your staff had been more polite,» the evening would not have been so unpleasant, subordinate. clause. main clause. No comma because the main clause comes first in the sentence The evening would not have been so unpleasant, if your staff had been more. polite. main clause subordinate clause. Commas because of a split main clause Your staff, who are some of the rudest people | have ever meta,did nothing to improve. things, split main clause subordinate clause split main clause Write out the following sentences, putting in commas where they are necessary. Although the food was delayed it was delicious. The quoted meal prices were inaccurate. Many colleagues left the races because of the delays. ‘The event which was quite expensive was a disaster. Iwas disgusted with the service we received. oaeneText: Building skills In English 11-14 ., Assessment task “Writing: Composition and conventions Keep our community centre! The local council is planning to knock down the community centre in your area. This is where the local youth group meets, and it also provides a drop-in centre for teenagers. Other groups in the community, such as toddler groups and the elderly, use the centre too. ‘The council has produced a poster justifying its actions: Below are some comments from local people: The young people will toro ol SCS Neen elon old Ba MaMa Ree What about the toddler group and older people? They don’t aoa OM tie ARAMA T-1n) Te Your task Write a letter to the council, arguing that the local community centre should be kept open. Remember to use: © © a formal, persuasive style, appropriate for a letter to the local council © paragraphs to organise your ideas © a range of complex sentences to develop your arguments © accurate layout for a formal letter. 30