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Business Strategy Intern - Questionnaire

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13 views

Business Strategy Intern - Questionnaire

Uploaded by

prasadk0803
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Business Strategy Intern

Job Description:
As a Business Strategy Intern, you will gain hands-on experience in market research, sales
pipeline development, pricing strategy, and cross-functional collaboration. You will contribute
directly to ERIC Robotics PSIPL’s growth by researching industry trends, supporting the
development of business models, and assisting in the implementation of strategic initiatives.
This role is perfect for a motivated individual pursuing an engineering degree or MBA, with an
interest in entrepreneurship and technology management.

Key Responsibilities:

1. Sales Pipeline Support: Assist in the development and management of the sales
pipeline, from prospecting to closing deals. This includes researching potential clients,
developing outreach strategies, and supporting client engagement to build strong, long-
term relationships.

2. Market Research and Analysis: Conduct in-depth market research to identify industry
trends, competitor movements, and emerging opportunities. Provide insights on key
players, potential customers, and industry shifts to help ERIC Robotics PSIPL adapt and
position its offerings effectively.

3. Strategic Planning: Collaborate with the Business Strategy team to design and refine
business strategies. This includes contributing to strategic objectives, developing
actionable roadmaps, and supporting the creation of presentations to communicate
these strategies to internal and external stakeholders.

4. Pricing Strategy Development: Support the development of pricing models for ERIC
Robotics PSIPL’s products, including assessing costs, evaluating competitor pricing,
and recommending pricing structures. Assist in drafting commercial proposals that
effectively balance profitability with customer value.

5. Customer Relationship Management (CRM): Utilize CRM software to track client


interactions, monitor sales progress, and organize customer data. This includes
updating lead information, logging communication, and helping to manage the
customer journey.

6. Cross-functional Collaboration: Work closely with other departments, such as


Engineering, Marketing, and Operations, to align business strategies with company-
wide goals and ensure smooth implementation of strategic initiatives.
7. Data Analysis and Reporting: Collect and analyze data related to sales performance,
market trends, and customer feedback. Provide regular reports and insights to help
guide decision-making and strategy adjustments.

8. Competitive Analysis: Conduct detailed competitor benchmarking, focusing on


product offerings, pricing, and market positioning. Summarize findings to assist in
shaping ERIC Robotics PSIPL’s competitive strategy.

9. Business Model Innovation: Assist in exploring and evaluating new business models
and revenue opportunities. This may involve analyzing potential partnerships,
subscription models, and additional services to enhance customer experience.

10. Documentation and Presentation Development: Prepare presentations, reports, and


other documentation to communicate research findings, strategic proposals, and
performance insights to stakeholders.

Day-to-Day Responsibilities:

• Conduct daily outreach and follow-ups with potential leads, document progress in the
CRM, and update pipeline stages.

• Research and track competitor activities, updating the team on any market changes or
strategic adjustments needed.

• Collaborate with the Founder’s team to brainstorm ideas, gather data for ongoing
projects, and contribute to the planning of new strategic initiatives.

• Analyze customer and sales data, generate insights, and present findings in regular
team meetings.

• Work on drafts of commercial proposals and pricing structures, incorporating feedback


from senior team members.
Assignment

Note:
Use of generative AI tools is permitted for this role to aid in research, content generation, and
data analysis. However, originality and the authenticity of your ideas are paramount. We value
creative thinking and unique insights that demonstrate your understanding of our industry,
customers, and strategic objectives.

Question 1: Sales Pipeline Development

Imagine ERIC Robotics PSIPL is launching a new industrial robot targeting the manufacturing
and logistics sectors. Your task is to create a comprehensive sales pipeline from initial
prospecting to closing the deal.

• Outline each stage of the pipeline: Prospecting, Initial Outreach, Qualification,


Proposal, Negotiation, and Closing.

• Describe how you would identify potential leads, which sources you would use to find
relevant contacts, and what strategies you would apply to reach out effectively.

• Draft a sample email template for the initial outreach to engage potential leads.

• Explain your approach to qualifying leads, and what criteria would determine if a lead
is ready for the next stage.

• Describe your process for moving a qualified lead through to the proposal stage, and
how you would handle any objections or negotiations along the way.

• Finally, outline strategies you would use to ensure a smooth closing and to secure a
long-term relationship with the client after the sale is completed.
Question 2: Drafting Commercials and Pricing Strategy

ERIC Robotics PSIPL is evaluating how to price its industrial robot offering to make it attractive
and competitive in the market. Your task is to draft a pricing strategy for selling the robot.

• Outline a pricing model that ERIC Robotics PSIPL could use (e.g., direct sales, leasing,
pay-per-use, or a hybrid model).

• List the components that should be included in the pricing: hardware cost, software
and firmware updates, training, installation, maintenance, and support services.

• Justify how these components add value to the customer and why they should be
included in the pricing structure.

• Recommend a base price for the robot and propose additional charges or service
packages (e.g., extended warranty, priority support).

• Discuss any discount strategies or payment terms (e.g., one-time payment,


installment plans) that could be offered to make the purchase more appealing to
clients.

• Finally, explain how you would adapt the pricing model if ERIC Robotics PSIPL were to
expand internationally, considering factors like import taxes, currency exchange rates,
and varying levels of support required.

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