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� ifer
BEYOND PROMISES

ABOUT AIFER
Aifer (Formerly Diksha) is founded solely for helping candidates to achieve their dream of
qualifying various competitive examinations, mainly UGC NET/JRF conducted by National
Testing Agency (NTA).

Aifer aims at helping candidates in all possible ways in their preparation in all possible time. The
team behind Aifer is a group of JRF and NET qualified experts who would like to share their
strategies and methods with those who are aiming to crack the exam.

Aifer is using diverse methods to help candidates like Live, Livline & Selfline (a combination
of live and online classes) sessions of classes, Free whatsapp groups, Digital study materials,
Discussion Tables, Activity Groups, Previous Years Questions discussions, Daily tests, Mock
tests (all in exact NTA pattern), Detailed analytics of tests etc.

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All rights reserved. No part of this publication should be reproduced,or transmitted in any
form or by any means for a commercial purpose without the prior written permission of the
author and the publisher.
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ABOUT THE BOOK

If you are preparing for any kind of competitive examination, then going through the previous
year question papers is one of the fundamental steps you need to take. This book is exclusively
for those who are preparing for the UGC NET examination in Mass communication and
journalism

This attempt is made by Aifer just to make 22 Mass communication and journalism PYQ's
of the past 10 years including the recent Net Examination Cycle which helps you to chalk out
similar questions which makes it easy for your preparation. Along with this you can also avail
other e books in our website for the same purpose.

This book is a compilation of different question papers from various sources including the
website of UGC NET. We kindly inform you that, we don't hold any responsibility for any
mistakes in Answer keys, as the official key is released by UGC. Even though we have tried
our level best to avoid all the mistakes and give you the correct keys, there is a chance for
humanly error.

We are always happy to hear from you, if there any kind of mistakes or alternate opinions. We
will recheck and will update as soon as we find any errors.

We wish to extend our sincere gratitude to everyone who contributed towards this effort.
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INDEX PAGE NO

1. SEPTEMBER_2022 6

2. NOVEMBER_ 2021 28

3. SEPTEMBER_ 2020 55

4. DECEMBER_ 2019 79

5. JUNE_ 2019 122

6. DECEMBER_ 2018 157

7. JULY_ 2018 192

8. NOVEMBER_ 2017_ PAPER II 216

9. NOVEMBER_ 2017_ PAPER III 228

10. JANUARY_ 2017_ PAPER II 245

11. JANUARY_ 2017_ PAPER III 254

12. JULY_ 2016_ PAPER II 269

13. JULY_ 2016_ PAPER III 285

14. DECEMBER 2015 PAPER II 308

15. DECEMBER_ 2015_ PAPER III 320

16. JUNE_ 2015_ PAPER II 338

17. JUNE_ 2015_ PAPER III 350

18. DECEMBER_ 2014_ PAPER II 367

19. DECEMBER_ 2014_ PAPER III 379

20. DECEMBER_ 2013_ PAPER II 397

21. DECEMBER_ 2013_ PAPER III 413

22. SEPTEMBER_ 2013_ PAPER III 435

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OCTOBER 2022

1. Web Radio requires for transmission

(A) Amplitude Modulation
(B) Frequency Modulation
(C) Data streaming technology
(D) All of the above

2. Arrange the following in correct chronological sequence:

(a) Press and Registration of Book Act
(b) Official Secrets Act
(c) Copy right Act
(d) R.N.I
(e) Indian cinematography Act

Choose the correct answer from the options given below:

(A) (a), (e), (b), (c), (d)
(B) (a), (b), (e), (d), (c)
(C) (b), (e), (d), (c), (a)
(D) (b), d), (e), (a), (c)

3. Match List I with List II:

List I List II
(a) Market Place (I) Instagram
(b) Lists (II) Twitter
(c) Boomrang (III) Facebook
(d) RSS (IV) Word press

Choose the correct answer from the options given below:

(A) (a)-(I), (b)-(III), (c)-(IV), (d)-(II)
(B) (a)-(III), (b)-(II), (c)-(I), (d)-(IV)
(C) (a)-(IV), (b)-(I), (c)-(II), (d)-(III)
(D) (a)-(II), (b)-(I), (c)-(IV), (d)-(III)

4. Match List I with List II:

List I List II
(Organization) (Years)
(a) Prasad Bharati (I) 1966
(b) Press Council Of India (II) 1936
(c) All India Radio (III) 1948
(d) The Film Division (IV) 1997

Choose the correct answer from the options given below:

(A) (a)-(I), (b)-(IV), (c)-(II), (d)-(III)
(B) (a)-(IV), (b)-(I), (c)-(II), (d)-(II)
(C) (a)-(I), (b)-(III), (c)-(IV), (d)-(II)
(D) (a)-(IV), (b)-(I), (c)-(II), (d)-(III)

5. The term of the members of the Press Council is of _______ years.

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(A) One
(B) Two
(C) Three
(D) Four

6. A variable that can take on any value over a range of values and can be meaningfully broken into
sub parts, known as
(A) Control Variable
(B) Confounding Variable
(C) Continious Variable
(D) Independent Variable

7. Bonadelli admits that there are following barriers to people benefiting from toda y^ prime s
information society.
(a) Lack of information
(b) Lack of basic computer skills
(c) Barriers to user friendliness
(d) Barriers to access, especially as these new media are expensive
(e) Gap in the way the internet is used, based on education.

Choose the correct answer from the options given below:

(A) (b), (d) and (e) only
(B) (a), (b) and (c) only
(C) (c), (d) and (e) only
(D) (a), (d) and (e) only

8. Which of the following are the strengths of Mass Society Theory

(a) Draws attention to issues of media ownership
(b) Speculates about important effects
(c) Highlights important structural changes
(d) Underestimates societal barrier
(e) Is unsystematic

Choose the correct answer from the options given below:

(A) (b), (d) and (e) only
(B) (a), (b) and (c) only
(C) (a), (c) and (e) only
(D) (b), (d) and (e) only

9. The classification of Advertising Agencies

(A) Creative boutiques
(B) Reach
(C) Efficiency
(D) Hoardings

10. Who said the inverted Pyramid styles has over standardised?
(A) Prof. William Metz
(B) Prof. William Wilson
(C) Prof. William John
(D) Prof. William Hez

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11. Which of the following are the market and advertising Research?
(a) Mindfulness Research
(b) Pre- test message Research
(c) Audience Research
(d) Interpretation Research
(e) Positioning Research

Choose the correct answer from the options given below:

(A) (a), (b) and (d) only
(B) (b), (c) and (e) only
(C) (a), (b) and (c) only
(D) (b), (d) and (e) only

12. Acceptance of the null hypothesis when it should be rejected is

(A) Type I error
(B) Type II error
(C) Systematic variance
(D) Prestige bias

13. The first episode of Radio Programme 'Man Ki Baat' was broadcast in
(A) August 2014
(B) September 2014
(C) October 2014
(D) December 2014

14. Members of the first Press Commission were -

(a) T. Ramarao
(b) A. R. Bhat
(c) P. K. Singh
(d) J. Natarajan
(e) T. N. Singh

Choose the correct answer from the options given below:

(A) (b), (c) and (e) only
(B) (b), (d) and (e) only
(C) (a), (b) and (d) only
(D) (a), (b) and (d) only

15. Indian Penal Code came in force in the year

(A) 1864
(B) 1847
(C) 1860
(D) 1920

16. Match List I with List II:

List I List II
(Theory) (Theorist)
(a) Diffusion Theory (I) Dolf Zillmann
(b) Cultivation Analysis Theory (II) Harold Lasswell

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(c) Propaganda Theory (III) George Gerbner

(d) Entertainment Theory (IV) Everest Rogers

Choose the correct answer from the options given below:

(A) (a)-(III), (b)-(IV), (c)-(I), (d)-(II)
(B) (a)-(II), (b)-(III), (c)-(IV), (d)-(I)
(C) (a)-(IV), (b)-(III), (c)-(II), (d)-(I)
(D) (a)-(IV), (b)-(II), (c)-(III), (d)-(I)

17. Who wrote the 'The Dynamics of Mass Communication"?

(A) Joseph C. Dominick
(B) Joseph D. Dominick
(C) Joseph K. Dominick
(D) Joseph R. Dominick

18. Public Relations Communication should be based on-

(a) Reporting
(b) Truth
(c) Events
(d) Knowledge
(e) Full information.

Choose the correct answer from the options given below:

(A) (a), (b) and (d) only
(B) (b), (d) and (e) only
(C) (a), (c) and (d) only
(D) (c), (d) and (e) only

19. Gandhijee was the editor of ______ News papers

(A) Four
(B) Six
(C) Eight
(D) Ten

20. During which war was the Bullet Theory of communication developed?
(A) First World War
(B) Second World War
(C) Gulf War
(D) Kargil War

21. Who was called as the Liberator of the Indian Press?

(A) Lord Lytton
(B) Charles Metacalfe
(C) Lord Wellesley
(D) Lord Mecaulay

22. Secondary colors are called

(a) Green
(b) Red
(c) Yellow

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(d) Purple
(e) Orange

Choose the correct answer from the options given below:

(A) (a), (b) and (e) only
(B) (b), (c) and (d) only
(C) (a), (d) and (e) only
(D) (b), (d) and (e) only

23. _____ article is related with defamation.

(A) 599
(B) 499
(C) 420
(D) None of the above

24. Write the chronological order of Social Media Platforms

(a) Youtube
(b) Facebook
(c) Tumblr
(d) Instagram
(e) Twitter

Choose the correct answer from the options given below:

(A) (a), (b), (c), (d), (e)
(B) (c), (d), (b), (a), (e)
(C) (b), (a), (e), (c), (d)
(D) (e), (a), (d), (c), (b)

25. Following systems are used while writing a bibliography in the social sciences
(a) The American Psychological Association System
(b) The Oxford System
(c) The Harvard System
(d) The Mc Graw Hill System
(e) The Western Association System

Choose the correct answer from the options given below:

(A) (a), (b) and (c) only
(B) (a), (c) and (d) only
(C) (b), (d) and (e) only
(D) (c) (d) and (e) only

26. Quality of Effective Layout is _________

(A) Co-ordination
(B) Adjustment
(C) Distribution
(D) Composition

27. Select the correct sequence of the following statutes in Advertising and law in India
(a) The young Persons (Harmful Publications) Act
(b) The Indecent Representation of Women (Prohibition) Act

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(c) The Emblems and Names (Prevention of improper use)

(d) The prevention of insults to the National Honour Act
(e) The Prize Competitions Act

Choose the correct answer from the options given below:

(A) (c), (e), (a), (d), (b)
(B) (e), (a), (d), (b), (c)
(C) (a), (d), (b), (c), (e)
(D) (b), (a), (d), (e), (c)

28. IANS stands for _________

(A) International Asian News Service
(B) Indo - Asian News Service
(C) Indo - Asiatic News Service
(D) Indo-Assam News Service

29. Section _______ of Copy Right Act allows author to his exclusive rights for his intellectual
property.
(A) 157
(B) 55
(C) 58
(D) 50

30. Identify the true statements:

(a) Advertising helps increase primary demand.
(b) Advertising helps increase price hike.
(c) Advertising helps to identify products.
(d) Advertising helps increase loans.
(e) Advertising helps in increasing the customer base of an organisation.

Choose the correct answer from the options given below:

(A) (a), (b) and (d) only
(B) (a), (c) and (e) only
(D) (a), (b) and (c) only
(C) (b), (d) and (e) only

31. What is Page three publicity'?

(A) Continous publishing of advertisement or news items.
(B) Celebrities News published on page no. 3 of newspaper.
(C) Name of the publicity agency.
(D) All of the above

32. Match List I with List II:

List I List II
(Editor) (Newspapers and News Agency
(a) Ram Bahadur Rai (I) Indian Express
(b) Rajat Sharma (II) NavBharat Times
(c) Ramkripal Singh (III) India TV
(d) RajKamal Jha (IV) Hindustan Samachar

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Choose the correct answer from the options given below:

(A) (a)-(II), (b)-(I), (c)-(IV), (d)-(III)
(B) (a)-(I), (b)-(III), (c)-(II), (d)-(IV)
(C) (a)-(IV), (b)-(III), (c)-(II), (d)-(I)
(D) (a)-(III), (b)-(I), (c)-(IV), (d)-(II)

33. Which of the following is NOT suitable in 7 Cs of Communication?

(A) Consideration
(B) Courtsey
(C) Capture
(D) Clarity

34. Which is NOT the social objectives of Doordarshan?

(A) To act as a catalyst for social change
(B) To create values of appraisal of art and cultural heritage
(C) To demote interest in games and sports
(D) To stimulate a scientific temper in the minds of the people

35. According to Winer (2001) blog posts canonically encode in this formation
(a) Title and text
(b) Tags / Categories
(c) Author
(d) Time of Publication
(e) URL

Choose the correct answer from the options given below:

(A) (a), (c), (b), (e), (d)
(B) (a), (b), (c), (d), (e)
(C) (a), (d), (b), (e), (c)
(D) (c), (d), (a), (e), (b)

36. What is the maximum unit for adding to a Telegram group?

(a) 3,00,000
(b) 1,00,000
(c) 2,00,000
(d) 1, 50000
(e) No limit

Choose the correct answer from the options given below:

(A) (a) and (b) only
(B) (b) and (c) only
(C) (d) and (e) only
(D) (a) and (e) only

37. The sequence of Media Production Process is as follows

(a) Feedback
(b) Transmission
(c) Content preparation
(d) Production
(e) Planning

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Choose the correct answer from the options given below:

(A) (d), (a), (c), (b), (e)
(B) (e), (c), (d), (b), (a)
(C) (c), (e), (a), (b), (d)
(D) (a), (b), (c), (d), (e)

38. In the research for categorical variables you can construct -

(a) Line curve
(b) Bar Charts
(c) Histograms
(d) Pie Charts
(e) Trend Curves

Choose the correct answer from the options given below:

(A) (a), (b) and (e) only
(B) (b), (c) and (d) only
(C) (b), (d) and (e) only
(D) (a), (d) and (e) only

39. Skyline is _________

(a) It is after the sky.
(b) It is before the title of newspaper.
(c) It is coloured line.
(d) It is newspapers style.
(e) It is ownership line of newspaper.

Choose the correct answer from the options given below:

(A) (a), (b) and (e) only
(B) (a), (b) and (c) only
(C) (a), (d) and (e) only
(D) (b), (c) and (e) only

40. Newspapers CANNOT be classified broadly on the basis of

(A) size
(B) intensive coverage
(C) frequency
(D) language

41. Given below are two statements:

Statement (I): The Play Theory of Mass Communication is a book written by William
Stephenson.
Statement (II): The Play Theory of Mass Communication is a communication theory developed
by Wilbur Schramm.
In light of the above statements, choose the correct answer from the options given below:

(A) Both Statement (I) and Statement (II) are true.

(B) Both Statement (I) and Statement (II) are false.
(C) Statement (I) is true but Statement (II) is false.
(D) Statement (I) is false but Statement (II) is true.

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42. Arrange the following I & B Ministers of India in correct chronological order
(a) Indira Gandhi
(b) Sardar Vallabh Bhai Patel
(c) Lal Krishan Advani
(d) Sushma Swaraj
(e) Indra Kumar Gujral

Choose the correct answer from the options given below:

(A) (b), (e), (a), (d), (c)
(B) (b), (a), (e), (c), (d)
(C) (a), (b), (e), (c), (d)
(D) (a), (c), (b), (d), (e)

43. Which of the following is NOT related to the website?

(a) Search next
(b) Search engine
(c) Search directory
(d) Search based advertising
(e) Search costs

Choose the correct answer from the options given below:

(A) (c), (d) and (e) only
(B) (a), (b) and (c) only
(C) (b), (d) and (e) only
(D) (b), (c) and (d) only

44. Given below are two statements

Statement (I): A printed statement that falsely impungns or defames a person's character is
called slander.
Statement (II): Yellow journalism is a style of news that lacks any sense of social responsibility
and privileges sensational stories.
In light of the above statements, choose the most appropriate answer from the options given
below:

(A) Both Statement (I) and Statement (II) are correct

(B) Both Statement (I) and Statement (II) are incorrect
(C) Statement (I) is correct but Statement (II) is incorrect
(D) Statement (I) is incorrect but Statement (II) is correct

45. The types of sampling are: -

(a) Quota Sampling
(b) Capacity Sampling
(c) Random Sampling
(d) Stratified Sampling
(e) Unstructure Sampling

Choose the correct answer from the options given below:

(A) (a), (b) and (d) only
(B) (a), (c) and (d) only

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(C) (b), (c) and (e) only

(D) (b), (d) and (e) only

46. Which type of communication is used more in Corporate Communication?

(A) Information Communication
(B) External Communication
(C) Intra Personal Communication
(D) Personal Communication

47. Which are the benefits of hypothesis design in research?

(a) It works as a basis for past knowledge.
(b) Provide direction for a study.
(c) Eliminate trial and error research.
(d) It is not helpful to draw specific conclusion.
(e) Rule out intervening and confounding variables

Choose the correct answer from the options given below:

(A) (a), (b) and (c) only
(B) (b), (c) and (e) only
(C) (a), (b) and (e) only
(D) (a), (c) and (e) only

48. Research is
(a) Assumption
(b) Investigation
(c) Knowledge
(d) Challenge
(e) Source

Choose the correct answer from the options given below:

(A) (a) and (e) only
(B) (d) and (e) only
(C) (b) and (d) only
(D) (a) and (b) only

49. Match List I with List II:

List I List II
(TV Channel) (T.V. Anchor)
(a) NDTV (I) Sandeep Choudhary
(b) Aaj Tak (II) Ashok Shrivastav
(c) Sansad TV (III) Chitra Tripathi
(d) News 24 (IV) Nidhi Kulpati

Choose the correct answer from the options given below:

(A) (a)-(IV), (b)-(III), (c)-(II), (d)-(I)
(B) (a)-(III), (b)-(I), (c)-(IV), (d)-(II)
(C) (a)-(II), (b)-(IV), (c)-(I), (d)-(III)
(D) (a)-(I), (b)-(II), (c)-(IV), (d)-(III)

50. Which of the following are Film Directors?

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(a) Sunil Dutt

(b) Dharmendra
(c) Sikander Bharti
(d) Imtiaz Ali
(e) Vivek Agnihotri

Choose the correct answer from the options given below:

(A) (b), (c) and (e) only
(B) (a), (b) and (d) only
(C) (c), (d) and (e) only
(D) (b), (d) and (e) only

51. The concept of uses and gratification is NOT based on which research?
(A) Study Quiz Programme
(B) Studying Music Programme's on the Radio
(C) Children's study of comics
(D) Study of Films

52. Identify the correct sequence of following top TV advertisers in terms of their Advertisement
expenditure in India.
(a) Pepsi Co India
(b) Reckitt Benckiser
(c) Bharti Airtel
(d) ITC Ltd
(e) Hindustan Unilever

Choose the correct answer from the options given below:

(A) (e), (b), (d), (a), (c)
(B) (a), (c), (b), (e), (d)
(C) (d), (e), (a), (c), (b)
(D) (b), (e), (a), (d), (c)

53. The main role of misleading advertisement are

(a) Communicate
(b) False statement
(c) Promote the product
(d) Confuse consumer
(e) Refuse the right of purchaser

Choose the correct answer from the options given below:

(A) (e), (b) and (a) only
(B) (a), (b) and (c) only
(C) (b), (d) and (e) only
(D) (b), (c) and (e) only

54. Doob has propounded basic principle of propaganda which are

(a) Principle of Intention
(b) Principle of Mass Society
(c) Principle of Attitude
(d) Principle of Persuasion

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(e) Principle of Balance

Choose the correct answer from the options given below:

(A) (a), (b) and (e) only
(B) (a), (c) and (d) only
(C) (a), (d) and (e) only
(D) (b), (d) and (e) only

55. Fundamental Rights of Indian Constitution was adopted from

(A) British Constitution
(B) U.S. Constitution
(C) Australian Constitution
(D) None of the above

56. Arrange the following in correct chronological sequence:

(a) Frankfurt School Theory
(b) Dependency Theory
(c) Normative Theory
(d) Toronto School Theory
(e) Communist Media Theory

Choose the correct answer from the options given below:

(A) (e), (d), (a), (b), (c)
(B) (d), (c), (b), (a), (e)
(C) (d), (b), (e), (a), (c)
(D) (e), (a), (d), (c), (b)

57. Who refers to the views of "Vyadi'?

(A) Bharti Muni
(B) Panini
(C) Narad Muni
(D) Patanjali

58. The current President of the Press Trust of India (PTI) is

(A) Justice G. S. Rajadhyaksha
(B) Keshav Chandra
(C) Aveek Sarkar
(D) N Ravi

59. Match List I with List II:

List I List II
(News agency) (Year formation)
(a) Tass (I) 1859
(b) Reuter (II) 1844
(c) AP (III) 1957
(d) UNI (IV) 1961

Choose the correct answer from the options given below:

(A) (a)-(III), (b)-(I), (c)-(II), (d)-(IV)
(B) (a)-(III), (b)-(II), (c)-(I), (d)-(IV)

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(C) (a)-(I), (b)-(II), (c)-(III), (d)-(IV)

(D) (a)-(II), (b)-(III), (c)-(IV), (d)-(I)

60. Who developed the case study' Research Method?

(A) Lipley
(B) Browne
(C) Berelson
(D) Pearson

61. PTI was incorporated on Aug. 1947. Under the Indian Companies Act, 1913.
(A) 24
(B) 25
(C) 26
(D) 27

62. Who introduced the Knowledge gap Hypothesis?

(A) P. J. Tichner
(B) Shoe Maker
(C) Walter Lipman
(D) George Gailup

63. Which of the following terms are NOT related with OTT platform.
(a) Streaming
(b) Bleed
(c) Pay Per View
(d) Equalizer
(e) Decibel

Choose the correct answer from the options given below:

(A) (b), (c) and (d) only
(B) (a), (b) and (d) only
(C) (b), (d) and (e) only
(D) (a), (c) and (d) only

64. Press Council Of India was established ________

(a) To save press sentiments
(b) To save religious sentiments
(c) To save cultural sentiments
(d) To save political sentiments
(e) To save sentiments of people

Choose the correct answer from the options given below:

(A) (a) and (c) only
(B) (b) and (c) only
(C) (d) and (e) only
(D) (a) and (d) only

65. A Press run of a publication for one day is ___________

(A) Edition
(B) Imprint

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(C) Pre - print

(D) Publication

66. What is the screen ratio of H.D.T.V

(A) 16:9
(B) 14:6
(C) 15:7
(D) 18:9

67. The techniques of Propaganda is

(A) Personal contacts
(B) Negative
(C) Evasion of truth
(D) Arousing attitudes

68. Match List I with List II:

List I List II
(Editor) (Newspaper)
(a) Prabhash Joshi (I) Indian Express
(b) Vidhya Niwas Mishra (II) Times
(c) M. J. Akbar (III) Jansatta
(d) Arun Shourie (IV) Asian Age

Choose the correct answer from the options given below:

(A) (a)-(II), (b)-(I), (c)-(IV), (d)-(III)
(B) (a)-(III), (b)-(IV), (c)-(I), (d)-(II)
(C) (a)-(III), (b)-(II), (c)-(IV), (d)-(I)
(D) (a)-(IV), (b)-(III), (c)-(I), (d)-(II)

69. Which of the following are the sources of Media Information?

(a) Audit Bureau of Circulation
(b) Client
(c) Sales promotion
(d) Annual Economic Survey
(e) Syndicate Research

Choose the correct answer from the options given below:

(A) (b), (c) and (e) only
(B) (a), (b) and (d) only
(C) (a), (c) and (d) only
(D) (a), (d) and (e) only

70. Match List I with List II:

List I List II
(Editors) (Name of their newspaper)
(a) Bal Ganagdhar Tilak (I) The leader
(b) Dr. B. R. Ambedkar (II) Rashtra Dharma
(c) Pandit Madan Mohan Malviya (III) Prabuddha Bharat
(d) Deendayal Upadhyay (IV) Kesari

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Choose the correct answer from the options given below:

(A) (a)-(IV), (b)-(I), (c)-(II), (d)-(III)
(B) (a)-(IV), (b)-(III), (c)-(I), (d)-(II)
(C) (a)-(IV), (b)-(III), (c)-(II), (d)-(I)
(D) (a)-(IV), (b)-(I), (c)-(III), (d)-(II)

71. Given below are two statements

Statement (I): Films division is encouraging and promoting a culture of film making
in India.
Statement (II): Films division is not the main film making organisation of the
government of India.
In light of the above statements, choose the correct answer from the options given below:

(A) Both Statement (I) and Statement (II) are true.

(B) Both Statement (I) and Statement (II) are false.
(C) Statement (I) is true but Statement (II) is false.
(D) Statement (I) is false but Statement (II) is true.

72. What is Paparazi?

(A) Name of the fruit
(B) To take interview of celebrity
(C) To follow any person or celebrity
(D) All of the above

73. Match List I with List II:

List I List II
(Editor) (Newspaper)
(a) N. Ram (I) The Tribune
(b) S. P. Singh (II) Hindustan Times
(c) B. G. Verghes (III) Nav Bharat Times
(d) Harish Khare (IV) The Hindu

Choose the correct answer from the options given below:

(A) (a)-(IV), (b)-(III), (c)-(II), (d)-(I)
(B) (a)-(I), (b)-(II), (c)-(III), (d)-(IV)
(C) (a)-(II), (b)-(I), (c)-(IV), (d)-(III)
(D) (a)-(IV), (b)-(II), (c)-(I), (d)-(III)

74. The Term Graphic design was coined in 1922 by book designer
(A) Piet Mondrian
(B) James Sprenger
(C) William Addison Dwiggins
(D) Henry Kramer

75. According to Marshall Mcluhan the hot medium is

(a) Television
(b) Radio
(c) Telephone
(d) Movie
(e) Photograph

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Choose the correct answer from the options given below:

(A) (b), (d) and (e) only
(B) (a), (b) and (d) only
(C) (c), (d) and (e) only
(D) (a), (b) and (c) only

76. Where the first issue of Spiritual Magazine `Kalyan` had been published______?
(A) Gorakhpur
(B) Jabalpur
(C) Ujjain
(D) Mumbai

77. The basic role of Mass Communication is-

(a) Entertain
(b) Mis lead
(c) Inform
(d) Communicate
(e) Educate

Choose the correct answer from the options given below:

(A) (b), (a) and (e) only
(B) (c), (b) and (d) only
(C) (c), (e) and (a) only
(D) (d), (e) and (b) only

78. Match List I with List II:

List I List II
(Broadcasting Organisation) (Year of origin)
(a) All India Radio (I) 1922
(b) Voice of America (II) 1925
(c) British Broadcasting Corp. (III) 1936
(d) Radio Ceylon (IV) 1942

Choose the correct answer from the options given below:

(A) (a)-(III), (b)-(IV), (c)-(II), (d)-(I)
(B) (a)-(III), (b)-(II), (c)-(I), (d)-(IV)
(C) (a)-(III), (b)-(IV), (c)-(I), (d)-(II)
(D) (a)-(II), (b)-(III), (c)-(IV), (d)-(I)

79. Identify the correct chronological sequence of following mobile advertising

spending in BRICS countries
(a) S. Africa
(b) Russia
(c) India
(d) China
(e) Brazil

Choose the correct answer from the options given below:

(A) (b), (a), (e), (c), (d)

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(B) (a), (e), (c), (b), (d)

(C) (d), (c), (e), (b), (a)
(D) (e), (b), (c), (a), (d)

80. Which is NOT a kind of Lead?

(A) Comprehensive
(B) Contrast
(C) Imagination
(D) Blind Identification

81. Arrange the following is chronological order:

(a) DVD Player Invented
(b) First TV Transmission
(c) Introduction of Audio Cassettes
(d) Microsoft windows launched
(e) Gmail was developed

Choose the correct answer from the options given below:

(A) (b), (d), (a), (c), (e)
(B) (b), (c), (a), (d), (e)
(C) (b), (c), (d), (a), (e)
(D) (b), (c), (e), (d), (a)

82. Arrange the following Indian Journalists in seniority order on the basis of their contribution.
(a) Mahatma Gandhi
(b) Dr. Ambedkar
(c) Bal Gangadhar Tilak
(d) Rajendra Mathur
(e) Ganesh Shankar Vidhyarthi

Choose the correct answer from the options given below:

(A) (c), (b), (a), (e), (d)
(B) (b), (a), (c), (d), (e)
(C) (c), (a), (b), (e), (d)
(D) (b), (c), (a), (e), (d)

83. As per the Shenon and Weaver model _________is important.

(a) Mass Communication
(b) Sender
(c) Public Opinion
(d) Receiver
(e) Medium

Choose the correct answer from the options given below:

(A) (a), (b) and (c) only
(B) (a), (b) and (e) only
(C) (a), (c) and (e) only
(D) (b), (d) and (e) only

84. Who can lodge a complain against a Newspaper or Journalist to the Press Council?

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(A) Anybody
(B) Somebody
(C) General body
(D) None of the above

85. "Kumbh Mela" is an example of which type of communication?

(A) Mass communication
(B) Traditional mass communication
(C) Group communication
(D) Traditional Group communication

86. Four theories of Press is conceived by______

(A) W. Schramm
(B) D. Mcquail
(C) Mcluhan
(D) J. Carey

87. Meta is a new name of ________

(A) Twitter
(B) Facebook
(C) Linked-in
(D) Instagram

88. MOJO (Mobile Journalism) kit does NOT consist-

(A) Power bank
(B) Hard drive
(C) Kine master
(D) Microphone

89. Given below are two statements, one is labelled as Assertion (A) and the other is labelled as
Reason (R).
Assertion (A): A media company owns numerous companies which involved in media
enterprise.
Reason (R): Conglomerates use their access in multiple areas to share various kinds of
media content.
In light of the above statements, choose the correct answer from the options given
Below:

(A) Both (A) and (R) are correct and (R) is the correct explanation of (A)
(B) Both (A) and (R) are correct but (R) is NOT the correct explanation of (A)
(C) (A) is true but (R) is false
(D) (A) is false but (R) is true.

90. Given below are two statements, one is labelled as Assertion (A) and the other is labelled as
Reason (R).
Assertion (A): The scientific method goes beyond the solution of the practical problems.
Reason (R): The scientific method of solution involves controlled experimentation.
In the light of the above statements, choose the most appropriate answer from the options given
below:

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(A) Both (A) and (R) are correct and (R) is the correct explanation of (A).
(B) Both (A) and (R) are correct but (R) is NOT the correct explanation of (A).
(C) (A) is correct but (R) is not correct.
(D) (A) is not correct but (R) is correct.

Read the passage carefully and answer the question that follow:

Do media Educate? How effective are the mass media in educating the people of our country? What
are the 'effects of media on 'education? These are all loaded and difficult questions on which there can
be no straight cut and dry answer. Literate and educated people benefit much more from educational
media than the less literate and educated, unless the education - oriented programmes are specifically
geared to the needs, interests and levels of specific groups. This is an essential condition of any
educational programme on any medium to have some kind of effect. Even before groups and region
can benefits from education through the press or electronic media, they will need to become 'media
literate. Media literacy precedes or is simultaneous with the skill to learn from the media.

The folk media are perhaps much more effective in promoting the message of literacy than any of the
mass media. In Kerala, Maharashtra, Andhra Pradesh and other states, folk forms of the local region
have been utilized both by voluntary social active groups and by government supported literacy
campaigns. For example, in Maharashtra, literacy campaign have used folk muncipal forms such as
lavani, powade, gondhal, jagaz and others. During the campaign, cultural teams went out to be different
villages on Kalajanthas. The main thrust of the messages conveyed through song, dance and
discussions was literacy. However, it was reported that other issues such as mother and child care,
family planning. watershed management, the problem of alcoholism and dowry, small savings and
agricultural development were also conveyed. In some campaigns, the message of literacy was spread
by relating the folk forms to local festivals, akshar kandlis and akshar rangoli at the time of Diwali and
Akshar Ganpathi at the time of the popular festivals of Maharashtra. In the campaign at Sindhudurg,
haldikumkum celebrations were widely used to mobilise women and to bring them together to discuss
issues related to their everyday lives. However, in all these campaigns, there were few attempts to
place literacy in the context of political, social and economic structures in the rural and urban areas.

91. The folk media are perhaps more effective in promoting the message of_________
(A) Govt. publicity
(B) Corporate publicity
(C) Literacy
(D) Sports publicity

92. The focal point of discussion is__________

(A) movement
(B) eradicate corona
(C) leadership
(D) media literacy

93. Campaign at Sindhudurg celebrations were widely use to mobilise________

(A) Women
(B) Men
(C) Children
(D) All of the above

94. In Maharashtra, which folk musical forms was used in literacy campaigns?

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(A) Drum
(B) Jagar
(C) Flute
(D) None of the above

95. People get benefit from educational media-

(A) When they entertain them.
(B) When they satisfy needs, interests and levels of specific group.
(C) When they instruct them.
(D) None of the above

Read the passage carefully and answer the question that follows.

The social networking site Facebook is extremly popular among college students. As of 2012, about
900 million people were members of the site, and it regularly shows up among the top 10 most visited
destinations on the internet. Facebook has also become a gold mine of information for researchers.
Social scientists at several universities are using Facebook data to examine such topics as self esteem,
popularity and personal attraction. Not surprisingly. Facebook has generated a few new ethical issues
as well.

To illustrate, researchers at Harvard University studied social relationships by secretly monitoring the
Facebook profiles of an entire class of students at a U.S. college. The 1700 students involved in the
project did not know they were being studied, nor had they their permission to the Harvard research
team. The researchers promised that they will take steps insure the privacy of all the participants. Does
such a study violate accepted ethical standards.

Federal human subjects’ guidelines were mainly written for an era before Facebook existed and are
open to interpretation. As a result, many universities have established their own, sometimes conflicting
policies. For example, the institutional review board at Indiana University will not approve research
using data from social networking sites without the site's approval or the consent of those being
studied. Other universities seem to rely on the traditional principle that no consent is needed if a
researcher is observing public behaviour.

But is the information on Facebook public or private? One side of this argument maintains that
Facebook members have no expectations of privacy when it comes to posting information on their
pages. Indeed, it appears that the prime motivation of Facebook members is to share the information.
If users choose not to use the privacy safeguards provided by the site, what they post is fair game.
On the other hand, is the assumption of no privacy expectations accurate? A survey of Facebook
members found that most expected, that their profiles would be I viewed mainly by a small circle of
friends- not the world in general. Sharing information in this limited context is not the same as posting
something for all to see. Further, even if facebook members intended that the information be made
public, it does not necessarily means that they consented to the information's being aggregated, coded,
analyzed and distributed. Once the data were published.

even if presented only in the aggregate form, it might be possible for someone to identify the subjects
involved in the research. Indeed, once data from the Harvard University study were released, other
researchers quickly identified both the college where the research was conducted and the class that
was examined.

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Once again, the Internet is forcing researchers to re-examine their traditional assumptions about the
ethical dimensions of their research.

96. Consent for the information being aggregated, coded, analysed and distribution must be given by
(A) Social sites
(B) Members
(C) Academicians
(D) None of the above

97. 'No approval or consent of those being studied is needed if a researcher is observing public
behaviour' is a
(A) Modern principle
(B) Traditional principle
(C) Neo-classical principle
(D) None of the above

98. Why Facebook as a social networking site is extremely popular among college
students?
(A) In 2012, about 900 million people were member of this site.
(B) It regularly shows up among the 10 most visited destination on the internet.
(C) Social scientists at several universities are using facebook data.
(D) All of the above

99. The paragraph highlights on the issue of

(A) Research Ethics
(B) Popularity of Facebook
(C) Controversy of Information on Facebook
(D) All of the above

100. Secretly monitoring the Facebook profiles of students at a U.S. College violates privacy because
(A) User not choosen privacy safegaurds.
(B) Facebook members have no expectations of privacy when it comes to posting information.
(C) Only a small circle of friends views their profile.
(D) None of the above

ANSWER KEY
Q. NO ANSWER KEY Q. NO ANSWER KEY
1 C 51 A
2 B 52 A
3 B 53 C
4 D 54 B
5 C 55 B
6 C 56 D
7 A 57 D
8 B 58 C
9 A 59 CANCEL

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10 A 60 B
11 B 61 D
12 B 62 A
13 C 63 C
14 B 64 D
15 C 65 A
16 C 66 A
17 D 67 C
18 B 68 C
19 A 69 D
20 B 70 B
21 B 71 C
22 C 72 C
23 B 73 A
24 C 74 C
25 B 75 A
26 D 76 D
27 A 77 C
28 B 78 C
29 A 79 C
30 B 80 A
31 B 81 C
32 C 82 C
33 C 83 D
34 C 84 A
35 B 85 B
36 B 86 A
37 B 87 B
38 B 88 C
39 C 89 A
40 B 90 A
41 C 91 C
42 B 92 D
43 D 93 A
44 D 94 B
45 B 95 B
46 A 96 A
47 B 97 B
48 D 98 D
49 A 99 A
50 C 100 C

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2021_NOVEMBER

1. Identity the correct sequence of following social reformer – journalists in India, in terms of
their publications:
(A) Mahatma Gandhi
(B) Bal Gangadhar Tilak
(C) Raja Ram Mohan Roy
(D) Ram Manohar Lohia
(E) Veereshalingam Panthulu

Choose the correct answer from the options given below:

(A) (A), (B), (E), (D), (C)
(B) (B), (D), (C), (A), (E)
(C) (C), (E), (B), (A), (D)
(D) (D), (A), (C), (E), (B)

2. Match List I with List II

List I (Media Outlet) List II (Ownership pattern)

(A) The Hindu (I) Cross – media ownership

(B) The Times of India (II) Trust

(C) CNN – TV 18 (III) Family ownership

(D) The Tribune (IV) Corporate ownership (external)

Choose the correct answer from the options given below:

(A) (A) – (I), (B) – (III), (C) – (IV), (D) – (II)
(B) (A) – (II), (B) – (III), (C) – (IV), (D) – (I)
(C) (A) – (III), (B) – (I), (C) – (IV), (D) – (II)
(D) (A) – (III), (B) – (IV), (C) – (I), (D) – (II)

3. The sequence of logical questions in planning for public relations campaigns is

(A) What do I want to achieve?
(B) How shall I say it?
(C) Who do I want to talk to?
(D) How do I know I have got it right?
(E) What do I want to say?

Choose the correct answer from the options given below:

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(A) (C), (B), (D), (A), (E)

(B) (A), (C), (E), (B), (D)
(C) (A), (C), (D), (E), (B)
(D) (D), (C), (A), (E), (B)

4. The camera technique of directing the viewer to shift attention from one subject to another is
called
(A) Manual focus
(B) Follow focus
(C) Deep focus
(D) Rack focus

5. A transmitter encodes messages into

(A) Artefacts
(B) Noise
(C) Models
(D) Signals

6. Which one of the following leads in the percentage of population on social media, as per
FICCI report 2020?
(A) People’s Republic of China
(B) The United States
(C) The United Kingdom
(D) India

7. Match List I with List II

List I (Country) List II (Information Legislation)

(A) Canada (I) Right to Information Act, 2014

(B) Australia (II) Access to Information Act, 1983

(C) India (III) Freedom of Information Act, 1982

(D) Bhutan (IV) Right to Information Act, 2005

Choose the correct answer from the options given below:

(A) (A) – (II), (B) – (III), (C) – (IV), (D) – (I)
(B) (A) – (III), (B) – (IV), (C) – (I), (D) – (II)
(C) (A) – (IV), (B) – (I), (C) – (II), (D) – (III)
(D) (A) – (I), (B) – (II), (C) – (III), (D) – (IV)

8. Which of the following factors determine the relevance of the topic for communication
research?

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(A) Vastness of the topic

(B) Significance of the problem
(C) Need to generalise the findings
(D) Reputation of the supervisor
(E) Easiness of the subject

Choose the correct answer from the options given below:

(A) (A), (B), (C) only
(B) (B), (C), (D) only
(C) (C), (D), (E) only
(D) (A), (D), (E) only

9. A commonly used and immensely valuable technique for analysing the external environment of
an organisation is
(A) SWOT Analysis
(B) PEST Analysis
(C) MOST Analysis
(D) PESTLE Analysis

10. Applied research aims at

(A) Constructing a theory
(B) Finding out a variable
(C) Solving a specific problem
(D) Testing a null hypothesis mathematically

11. Which among the following communicologists usefully distinguished between the paradigms of
interaction, which was called the ‘extractive’ and the ‘immersive’?
(A) Alan Turing
(B) Peter Lunenfield
(C) Rosanne Allucquere
(D) P. Hayward

12. Which among the following film critics developed a connection between mise– en – scene and
realism on the one hand, and montage and expressionism on the other?
(A) Andre Bazin
(B) Julia Kristeva
(C) Christian Metz
(D) Susan Sontag

13. ___________ is a paragraph that explains the point of the story when the lead is purposely vague.
(A) Circle Kicker
(B) Nut graph
(C) Teaser Lead
(D) Mystery lead

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14. “Eye track” studies of Poynter Institute and Stanford University, reveal which of the following
online reader characteristics?
(A) People will read a story online thoroughly if they are interested
(B) Blurbs are the most important method to attract readers.
(C) Alternate story forms such as timelines, fact boxes help readers.
(D) Readers give preference to the images more than the text.
(E) Presence of fact boxes intimidates reading

Choose the most appropriate answer from the options given below:
(A) (A), (B), (D) only
(B) (B), (C), (E) only
(C) (C), (D), (E) only
(D) (A), (B), (C) only

15. Given below are two statements: One is labelled as Assertion A and the other is labelled as
Reason R.
Assertion (A): The television news presentation is a disjointed narrative.
Reasons (R): In the absence of alternative credible information, the media frames do matter
for the audience.

In the light of the above statements, Choose the correct answer from the options given below:
(A) Both (A) and (R) are true and (R) is the correct explanation of A
(B) Both (A) and (R) are true but (R) is NOT the correct explanation of A
(C) (A) is true but (R) is false
(D) (A) is false but (R) is true

16. According to Western Scholars of developmental communication, traditional societies are

marked by
(A) Family focus
(B) Rural setting
(C) Customs and mores
(D) Participation
(E) Individuality

Choose the correct answer from the options given below:

(A) (A), (B), (C) only
(B) (B), (C), (D) only
(C) (C), (D), (E) only
(D) (A), (D), (E) only

17. Given below are two statements: One is labelled as Assertion A and the other is labelled as
Reason R.
Assertion (A): The classical functions of media represent their universal acceptance among

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media theorists.
Reasons (R): The functional analysis theory of media has its dysfunctions listed by critics.

In the light of the above statements, Choose the correct answer from the options given below:
(A) Both (A) and (R) are true and (R) is the correct explanation of A
(B) Both (A) and (R) are true but (R) is NOT the correct explanation of A
(C) (A) is true but (R) is false
(D) (A) is false but (R) is true

18. Which of the following are the sources of artefacts?

(A) Literal replication
(B) History
(C) Instrumentation
(D) Random sampling
(E) Experimental mortality

Choose the correct answer from the options given below:

(A) (A), (B), (C) only
(B) (B), (C), (D) only
(C) (C), (D), (E) only
(D) (B), (C), (E) only

19. Which common order is to be followed in a news story according to Carole Rich?
(A) Lead
(B) Lead Quote
(C) Comments
(D) Nut graph
(E) Impact

Choose the correct answer from the options given below:

(A) (B), (A), (C), (D), (E)
(B) (A), (D), (B), (C), (E)
(C) (A), (D), (B), (E), (C)
(D) (A), (B), (D), (E), (C)

20. Which of the following are essential characteristics of a slogan?

(A) It should be brief
(B) It should be built on multiple ideas
(C) Use rhythm and rhyme
(D) It should explain the product
(E) Easy to remember

Choose the most appropriate answer from the options given below:
(A) (A), (C), (B) only

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(B) (E), (D), (B) only

(C) (C), (D), (B) only
(D) (A), (C), (E) only

21. Photorealism in CGI and the hyperrealist imagery and narrative structures of Disney, Pixar and
Dream works animated features are all examples of what Jean – Louis Comdli calls
(A) reality effects
(B) distancing effect
(C) anti - reality
(D) indexicality

22. When the media reflect stories on issues relevant to the company under PR coverage, it is often
referred to as
(A) Third – party endorsement
(B) First – party endorsement
(C) Second – party endorsement
(D) Fourth – party endorsement

23. The Sixteenth amendment to the Indian Constitution added a restriction on Article 19 in the form
of
(A) Judicial review
(B) Censorship of media contents
(C) Limiting entry of media persons into public buildings
(D) Sovereignty and integrity of India

24. Match List I with List II

List I (Diffusion Research Tradition) List II (Innovation Studies)

(A) Anthropological (I) Technological innovations

(B) Early sociology (II) Technological ideas

(C) Marketing (III) Ham Radio

(D) Communication (IV) New products

Choose the correct answer from the options given below:

(A) (A) – (I), (B) – (II), (C) – (III), (D) – (IV)
(B) (A) – (II), (B) – (III), (C) – (IV), (D) – (I)
(C) (A) – (III), (B) – (IV), (C) – (I), (D) – (II)
(D) (A) – (IV), (B) – (I), (C) – (II), (D) – (III)

25. Which among the following factors differentiate media industries from most manufacturing
concerns as per Lavine and Wackman (1988)?

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(A) Perishable commodity

(B) Work specialisation
(C) Lower visibility
(D) Types of employees
(E) Type of organisation structure

Choose the correct answer from the options given below:

(A) (A), (D), (E) only
(B) (A), (B), (E) only
(C) (C), (D), (E) only
(D) (B), (C), (E) only

26. The area in which the null hypothesis is not accepted is known as
(A) The region of exclusion
(B) The region of seclusion
(C) The region of isolation
(D) The region of rejection

27. Match List I with List II

List I (Animation Studio) List II (Content created)

(A) Maya Entertainment (I) Chhota Bheem

(B) Toonz Animation (II) Karma Chakra

(C) Green Gold Animation (III) Mondo Yan

(D) Studio Durga (IV) Aryan

Choose the correct answer from the options given below:

(A) (A) – (I), (B) – (III), (C) – (II), (D) – (IV)
(B) (A) – (III), (B) – (II), (C) – (I), (D) – (IV)
(C) (A) – (IV), (B) – (II), (C) – (I), (D) – (III)
(D) (A) – (IV), (B) – (III), (C) – (I), (D) – (II)

28. A sceptical buyer is the one who

(A) makes impulsive purchase
(B) has negative image about the seller
(C) carefully weighs the cost, pros and cons of the product being offered
(D) is keen to return the product

29. Paulo Friere described the top–down modernisation project as

(A) Existentialism
(B) Assistentialism

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(C) Universalism
(D) Institutionalism

30. Match List I with List II

List I (Book) List II (Author(s))

(A) The People’s choice (I) Herbert Schiller

(B) Empire of communication (II) H.D. Lasswell

(C) The Mind Manager (III) H.A. Innis

(D) World Politics and personal insecurity (IV) Paul Lazarsfeld

Choose the correct answer from the options given below:

(A) (A) – (I), (B) – (II), (C) – (III), (D) – (IV)
(B) (A) – (IV), (B) – (III), (C) – (I), (D) – (II)
(C) (A) – (II), (B) – (I), (C) – (IV), (D) – (III)
(D) (A) – (III), (B) – (IV), (C) – (II), (D) – (I)

31. Match List I with List II

List I (Author) List II (Concept)

(A) Denis Mcquail and Gureviteh (I) Political socialisation

(B) William Stephenson (II) Meaning theory

(C) Donald and Virginia Fry (III) Play and entertainment

(D) Patterson and Mcclure (IV) Structural functionalism

Choose the correct answer from the options given below:

(A) (A) – (II), (B) – (III), (C) – (IV), (D) – (I)
(B) (A) – (III), (B) – (IV), (C) – (I), (D) – (II)
(C) (A) – (IV), (B) – (III), (C) – (II), (D) – (I)
(D) (A) – (I), (B) – (II), (C) – (IV), (D) – (III)

32. The Technique where brief fragments of shots are cut to exact rhythm against a musical beat or
sound is
(A) cold cuts
(B) flash cutting
(C) jump cutting
(D) pop cutting

33. The single sheet advertisement printed on one side is known as:
(A) Brochures

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(B) Leaflets
(C) Posters
(D) Flyers

34. Which are the basic functions of advertising in society?

(A) Marketing function
(B) Education function
(C) Cultural function
(D) Political function
(E) Social function

Choose the correct answer from the options given below:

(A) (A), (B), (C) only
(B) (B), (C), (D) only
(C) (A), (B), (E) only
(D) (D), (E), (C) only

35. Which of the following are considered privileged documents by courts in India?
(A) News copy prepared by the media.
(B) Annual reports of private limited companies.
(C) State secrets.
(D) Correspondence between government and its officers regarding state security.
(E) Sources of information collected and listed by government employees.

Choose the correct answer from the options given below:

(A) (A), (B), (C) only
(B) (B), (C), (D) only
(C) (C), (D), (E) only
(D) (A), (D), (E) only

36. Longer period of exposure to an experimental stimulus minimises

(A) The simulatory effect
(B) The sleeper effect
(C) The replicatory effect
(D) The selectivity effect

37. The social responsibility theory of mass communication includes:

(A) Balanced opinion
(B) Imposing self - regulation
(C) Strict government control
(D) Reflection of public opinion
(E) Suppression of dissent

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Choose the correct answer from the options given below:

(A) (A), (B), (C) only
(B) (B), (C), (D) only
(C) (C), (D), (E) only
(D) (A), (B), (D) only.

38. In outdoor advertising the term OTS (Opportunity to See) and OTR (Opportunity To Read) are
referred to as:
(A) Wall painting
(B) Posters
(C) Hoardings
(D) Balloons

39. Summative evaluation deals with

(A) Ability assessment
(B) Process evaluation
(C) Implementation
(D) Impact

40. Identify the correct sequence of elements in a newspaper’s front newspage.

(A) Headlines
(B) Nameplate
(C) Ears
(D) Anchor story
(E) Skyline banner

Choose the correct answer from the options given below:

(A) (E), (B), (C), (A), (D)
(B) (A), (B), (D), (E), (C)
(C) (B), (C), (A), (D), (E)
(D) (C), (D), (E), (B), (A)

41. Which of the following are the functions of research hypotheses?

41
(A) Should produce negative correlation
(B) Should generate intervening variables
(C) Should provide direction for the study undertaken
(D) Should eliminate the trial and error method
(E) Must permit quantification of variables

Choose the correct answer from the options given below:

(A) (A), (B), (C) only
(B) (B), (C), (D) only
(C) (C), (D), (E) only
(D) (A), (D), (E) only

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42 The main aim of professional sub-culture in media management is to

42.
(A) Unite individuals
(B) Create divided groups
(C) Influence workers to be isolated
(D) Produce dissimilarities in work culture

43. Match List I with List II

List I List II

(A) New Journalism(1960’s) (I) Bastian Obermayer

(B) Collaborative Journalism (II) Upton Sinclair

(C) Yellow Journalism (III) Tom Wolfe

(D) Muckracking (IV) W.R. Hearst

Choose the correct answer from the options given below:

(A) (A) – (I), (B) – (IV), (C) – (III), (D) – (II)
(B) (A) – (III), (B) – (I), (C) – (IV), (D) – (II)
(C) (A) – (IV), (B) – (I), (C) – (III), (D) – (II)
(D) (A) – (II), (B) – (I), (C) – (IV), (D) – (III)

44. Which of the following are the steps in content analysis?

(A) Formulation of research question
(B) Defining the identified population
(C) Selecting an appropriate sample
(D) Excluding the quantitative methods
(E) Avoid defining the categories for data analysis

Choose the correct answer from the options given below:

(A) (A), (B), (C) only
(B) (B), (C), (D) only
(C) (C), (D), (E) only
(D) (A), (B), (E) only

45. General Attributions to the sources like ‘Government official’ in news stories are referred to as:
(A) Off the record
(B) Deep background
(C) Background
(D) On the record

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46. Which among the following Journalists is associated with the developmental news portal
PARI (People’s Archive of Rural India)?

(A) Kalpana Sharma

(B) Gail Omvedt
(C) Ravish Kumar
(D) P. Sainath

47. Which of the following criticisms were accepted by the advocates of the dominant paradigm?
(A) Individuals as the locus of change
(B) Social regularity
(C) Ignoring cultural specificity
(D) Rejection of empiricism
(E) Over – emphasis on the role of media

Choose the correct answer from the options given below:

(A) (A), (B), (C) only
(B) (B), (C), (D) only
(C) (C), (D), (E) only
(D) (A), (C), (E) only

48. Which among the following methods/models is used to make decisions related to ethical
dilemmas in the media?
(A) Fog index
(B) Flesch method
(C) Freytag Pyramid
(D) Potter box

49. Who directed the film ‘Sadgati’ based on the short story by Munshi Premchand?
(A) Shyam Benegal
(B) Satyajit Ray
(C) Mani Kaul
(D) Govind Nihalani

50. Neo-Darwinian beliefs of social evolution were the basis of western theory of:
(A) Modernisation
(B) Ethnic superiority
(C) De–politicisation
(D) Dominance of religion

51. The concept of mean world syndrome is seen in

(A) Spiral of silence
(B) Cultivation analysis
(C) Helical theory

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(D) Transactional analysis

52. What are the new trends in the designing of newspapers?

(A) Application of traditional divisions
(B) Use of different software exclusively for designing
(C) More and more colourful pictures
(D) Adoption of total design concept
(E) Preference to bold type for text composition

Choose the correct answer from the options given below:

(A) (A), (B), (C) only
(B) (B), (C), (D) only
(C) (C), (D), (E) only
(D) (A), (C), (E) only

53. Who wrote the book about PR titled ‘Crystallising public opinion’?
(A) Edward Bernays
(B) Ivy Ledbetter Lee
(C) J.P. Morgan
(D) George Creel

54. The curricular model for mass media education by Sirkka Minkkienen was based on research in
(A) Sociology and Psychology
(B) Political Science and Economics
(C) History and Philosophy
(D) Public Administration and Geography

55. Which of the following lead to the contempt of parliament?

(A) Abuse not related to the duties of the member of parliament.
(B) Personal attack of a member.
(C) Publication that affects the dignity of parliament.
(D) Publication reflecting upon the character and proceedings of parliament.
(E) Publication imputing contempt or ridicule of the house.

Choose the correct answer from the options given below:

(A) (A), (B), (C) only
(B) (B), (C), (D) only
(C) (C), (D), (E) only
(D) (A), (D), (E) only

56. The key elements in a successful annual report are

(A) Corporate profile
(B) Financial highlights
(C) Value deducted statement

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(D) Corporate goals

(E) Political climate analysis

Choose the correct answer from the options given below:

(A) (A), (B), (C) only
(B) (B), (C), (D) only
(C) (A), (B), (D) only
(D) (C), (D), (E) only

57. James Webb Young in his model on how advertising works gave a five part logical sequence.
Identity the correct sequence from the options.
(A) Overcome inertia
(B) Add Value
(C) Remind
(D) Disseminate
(E) Familiarise

Choose the correct answer from the options given below:

(A) (B), (C), (A), (E), (D)
(B) (A), (B), (C), (D), (E)
(C) (C), (E), (A), (B), (D)
(D) (E), (C), (D), (A), (B)

58. Find out the correct chronological sequence of the following:

(A) Tracts
(B) Newsbooks
(C) Corantos
(D) Diurnals
(E) Newspaper

Choose the correct answer from the options given below:

(A) (A), (C), (D), (B), (E)
(B) (B), (C), (D), (E), (A)
(C) (C), (D), (E), (A), (B)
(D) (D), (E), (A), (B), (C)

59. Given below are two statements: One is labelled as Assertion A and the other is labelled as
Reason R
Assertion (A): Traditional developmental approaches of ‘understanding reality’ is a violation
of the very idea of communication.
Reason (R): A criticism is that the notion of mass communication itself is oxymoron leading
to information oligarchy.

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In the light of the above statements, Choose the most appropriate answer from the options
given below:
(A) Both Statement (A) and Statement (R) are correct
(B) Both Statement (A) and Statement (R) are incorrect
(C) Statement (A) is correct but Statement (R) is incorrect
(D) Statement (A) is incorrect but Statement (R) is correct

60. The different stages of Internet development in sequence are:

(A) Data transfer system in packages.
(B) Appearance of MP3 format.
(C) Creation of first local network.
(D) Creation of search engine.
(E) Development of hypertext documents.

Choose the correct answer from the options given below:

(A) (A), (B), (C), (E), (D)
(B) (B), (C), (D), (E), (A)
(C) (C), (D), (E), (A), (B)
(D) (A), (C), (E), (D), (B)

61. The major guidelines for the coverage of crime news are
(A) Checking the source
(B) Cultivation of news source
(C) Exaggeration of fatalities
(D) Taking law and order agencies into confidence
(E) Conducting parallel investigation to police enquiry

Choose the correct answer from the options given below:

(A) (A), (B), (D) only
(B) (B), (C), (D) only
(C) (C), (D), (E) only
(D) (A), (C), (E) only

62. Lower level media management is also known as

(A) Staff management
(B) Branch management
(C) Motivational management
(D) Operative level management

63. Cloud computing is a system delivering different types of services over

(A) The internet
(B) The Non – commercial space
(C) Identified networks of telephone
(D) Public corporation’s non-cyber platforms

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64. The success of public relations in any organisation depends upon

(A) Top – down communication system
(B) Commitment by management
(C) Centralised policy system
(D) Two – way communication system with different publics
(E) Keeping distance from manager

Choose the correct answer from the options given below:

(A) (A), (B), (C) only
(B) (B), (C), (D) only
(C) (C), (D), (E) only
(D) (A), (B), (E) only

65. Copyright is considered as

(A) Public property
(B) Industrial property
(C) Non-substantial property
(D) Non-intellectual property

66. Tom Wolfe identified which of the following devices New Journalists borrowed from literary
fiction?
(A) First person point of view
(B) Avoiding behavioural aspects
(C) Telling the story using scenes
(D) Dialogues
(E) Third – person account

Choose the correct answer from the options given below:

(A) (A), (B), (E) only
(B) (B), (D), (E) only
(C) (A), (C), (B) only
(D) (A), (C), (D) only

67. The media sufficiency standards were first formulated by

(A) UNDP
(B) UNICEF
(C) UNESCO
(D) UNHRC

68. The Buddhist approach to communication emphasises:

(A) Aggressiveness
(B) Competitiveness

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(C) Co-operation
(D) Non-violence
(E) Mindfulness

Choose the correct answer from the options given below:

(A) (A), (B), (C) only
(B) (B), (C), (D) only
(C) (C), (D), (E) only
(D) (A), (D), (E) only

69. Section 292 of the Indian Penal Code prescribes punishment for
(A) Copyright infringement
(B) Obscence publication
(C) Contempt of Court
(D) Prejudicing national integration through media

70. Which among the following are the best understood phases on ‘Bollywoodization’, according to
Rajyadhyaksha?

(A) Cultural and economic patronage of NRI diasporic communities.

(B) Influence of Hollywood cinematic techniques on Indian Cinema.
(C) Marketing of Bollywood abroad.
(D) Transformation of the domestic film industry shaped by the ambilion of people abroad.
(E) Endorsement of the anteur theory of the European Films.

Choose the most appropriate answer from the options given below:

(A) (A), (B), (D) only

(B) (B), (C), (E) only
(C) (A), (C), (D) only
(D) (C), (D), (E) only

71. The correct sequence of basic steps in focus group research is

(A) Prepare the study mechanics
(B) Determine the number of groups needed
(C) Select a sample
(D) Define the problem
(E) Execute the research plan

Choose the correct answer from the options given below:

(A) (D), (C), (B), (A), (E)
(B) (A), (B), (D), (E), (C)
(C) (B), (C), (A), (D), (E)
(D) (E), (D), (C), (B), (A)

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72. Which among the following films were part of the French New Wave movement?
(A) Breathless
(B) Jules and Jim
(C) Grand Illusion
(D) Quo Vadis
(E) Hiroshima, mon amour

Choose the correct answer from the options given below:

(A) (A), (B), (D) only
(B) (A), (B), (E) only
(C) (B), (C), (E) only
(D) (B), (C), (D) only

73. Match List I with List II

List I (Pragency) List II (Headquarters)

(A) Edelman (I) Paris

(B) MSL group (II) London

(C) Brunswick (III) New York

(D) Ogilvy (IV) Chicago

Choose the correct answer from the options given below:

(A) (A) – (IV), (B) – (I), (C) – (II), (D) – (III)
(B) (A) – (III), (B) – (IV), (C) – (I), (D) – (II)
(C) (A) – (II), (B) – (III), (C) – (IV), (D) – (I)
(D) (A) – (I), (B) – (II), (C) – (III), (D) – (IV)

74. In media management, the term ‘Performance’ means

(A) Economic performance only
(B) Social responsibility only
(C) Both economic and social
(D) Administrative flow only

75. The main objective of PR Audit is to assess

(A) The strengths and weakness of PR in an organization.
(B) The negative image of an organization.
(C) The relationship between an organization and its key publics.
(D) The internal relationship of employees in an organization.

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76. When a third variable, remaining unseen causes an association of two variables, it is called:
(A) Absentee variable
(B) Extraneous variable
(C) Spurious variable
(D) Third order variable

77. Given below are two statements: One is labelled as Assertion A and the other is labelled as
Reason R.
Assertion (A): The law of copyright is also applied to advertisements in media.
Reasons (R): The copyright in the advertising matter belongs to the advertiser, in the absence
of any contract otherwise.
In the light of the above statements, Choose the correct answer from the options given below:
(A) Both (A) and (R) are true and (R) is the correct explanation of A
(B) Both (A) and (R) are true but (R) is NOT the correct explanation of A
(C) (A) is true but (R) is false
(D) (A) is false but (R) is true

78. The theory of cognitive dissonance as related to advertising is based on the premise that:
(A) People see what they expect to see
(B) People see what they are offered to see
(C) People see what they are made to see
(D) People see what they don’t get to see

79. Match List I with List II

List I List II

(A) Soviet Montage (I) Rome, open city

(B) Neo realism (II) Cleo from five to seven

(C) French New Wave (III) A Taste of Honey

(D) British New Cinema (IV) Strike

Choose the correct answer from the options given below:

(A) (A) – (I), (B) – (III), (C) – (II), (D) – (IV)
(B) (A) – (III), (B) – (IV), (C) – (II), (D) – (I)
(C) (A) – (IV), (B) – (I), (C) – (II), (D) – (III)
(D) (A) – (IV), (B) – (II), (C) - (I), (D) – (III)

80. In Virendra Vs. State of Punjab, Section (3)(A) of the Punjab Special Powers (Press) Act,

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1956, was struck down on the grounds of

(A) Procedural unreasonableness
(B) Public interest
(C) Over – regulation
(D) Political ill – will

81. Choose the correct sequence of the following trends in American Journalism:
(A) Pass-on readership
(B) Penny Press
(C) New/Yellow Journalism
(D) Jazz Journalism
(E) Corporate Journalism

Choose the correct answer from the options given below:

(A) (A), (B), (C), (D), (E)
(B) (B), (C), (D), (E), (A)
(C) (C), (D), (E), (A), (B)
(D) (D), (E), (A), (B), (C)

82. Match List I with List II

List I (Factors of research) List II (Description)

(A) Tenacity (I) Something is true because it is from a

trusted source.

(B) Intuition (II) Truth is found out by repeated objective

analysis.

(C) Authority (III) Something is true because it is self –

evidence

(D) Science (IV) Something is true because it has been

true.

Choose the correct answer from the options given below:

(A) (A) – (II), (B) – (III), (C) – (IV), (D) – (I)
(B) (A) – (IV), (B) – (III), (C) – (I), (D) – (II)
(C) (A) – (III), (B) – (I), (C) – (II), (D) – (IV)
(D) (A) – (II), (B) – (IV), (C) – (I), (D) – (III)

83. Adobe In design is used in

(A) Radio documentaries

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(B) Television drama production

(C) Blogs on Internet
(D) Newspaper

84. Who authored the seminal work “The Photo play” A Psychological study (1916)?
(A) Vachel Lindsay
(B) Siegfried Kracauer
(C) Hugo Munsterberg
(D) Rudolf Arnheim

85. Given below are two statements: One is labelled as Assertion A and the other is labelled as
Reason R.
Assertion (A): More media means more accessibility as well as increase in economic
concentration in media, besides knowledge gap between rich and poor.
Reasons (R): The conventional mass media like newspapers, radio and television along with
electronic and digital options are responsible for expanded reach and options for the
Consumers.

In the light of the above statements, Choose the correct answer from the options given below:
(A) Both (A) and (R) are true and (R) is the correct explanation of A
(B) Both (A) and (R) are true but (R) is NOT the correct explanation of A
(C) (A) is true but (R) is false
(D) (A) is false but (R) is true

86. Select the correct sequence of the following statutes in India.

(A) The Official Secrets Act.
(B) The Indian Penal Code.
(C) The Working Journalist’s Act.
(D) The Press and Registration of Books Act.
(E) The Right to Information Act.

Choose the correct answer from the options given below:

(A) (A), (E), (B), (C), (D)
(B) (B), (D), (A), (C), (E)
(C) (C), (E), (B), (D), (A)
(D) (D), (A), (E), (C), (B)

87. The major recommendations of the first press commission were

(A) Abolition of State Trading Corporation
(B) Establishment of a Press Council
(C) Enactment of law for working Journalists
(D) Setting up of a body for newspaper registration
(E) Restricting the government advertisements to electronic media

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Choose the correct answer from the options given below:

(A) (A), (B), (C) only
(B) (B), (C), (D) only
(C) (C), (D), (E) only
(D) (A), (C), (E) only

88. The main uses of Internet are

(A) Ignoring files
(B) Removing virus
(C) Interactive gaming
(D) Downloading files
(E) Increased personal health

Choose the correct answer from the options given below:

(A) (A) and (B) only
(B) (A), (B) and (C) only
(C) (C) and (D) only
(D) (C), (D) and (E) only

89.
89 In developmental communication, ‘being diagnostic’ will lead to
(A) Diversity of identities
(B) Suppression of identities
(C) Explosion of identities
(D) Fusion of identities

90. Which of the following are advantages for corporate public relations practitioners?
(A) Individualistic presence
(B) Unavailable for other departments
(C) Team membership
(D) Knowledge of the organisation
(E) Economical to the organisation
Choose the correct answer from the options given below:
(A) (A), (B), (C) only
(B) (B), (C), (D) only
(C) (C), (D), (E) only
(D) (A), (B), (E) only

Read the passage carefully and answer the question that follow:

Many of the theorists whose ideas we discuss believe that media play a central role in modern
social orders or our daily lives. Rather than presenting us with the types of empirical evidence
favoured by postpositivist, they ask us to accept their view of media influence using logic,
argument, and our own powers of observation. Some describe compelling examples to
illustrate their arguments. Others offer empirical evidence for their belief in powerful media,

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but they use innovative research methods, and so their work is challenged and questioned by
post positivist researchers. During the 1970s and 1980s, supporters of the limited-effects
perspectives were especially troubled by the rise of cultural theories. They were quick to
question the evidence offered by cultural theorists. They saw cultural theories as new
variations of mass society theory-a theory they fell they had quite effectively debunked in the
l950s and 1960s. Limited-effects researchers - believed that cultural theories were too
speculative and the empirical research generated from these theories was too loosely
structured.

Cultural studies and political economy theorists employ a broad range of research
methods and theory-generation strategies, including some that are unsystematic and selective.
As a result, critics believe that personal biases and interests inevitably motivate culture
researchers and affect the outcome of their work. But, argue cultural theory's defenders,
this is acceptable as long as researchers openly acknowledge those biases or interests.

The techniques used by many critical or cultural researchers are often qualitative
method. That is, they highlight essential differences (distinctive qualities) in phenomena.
Epistemologically, the creation and advancement of knowledge tends to be accomplished
through discourse (debate and discussion) involving proponents of contrasting or opposing
theoretical positions. Theory is advanced through the formation of schools of thought in
which there is consensus about the validity of a specific body of theory. Often rival schools
of theory emerge to challenge existing theories while developing and defending their own.
Proof of a theory’s power often rests in its ability to attract adherents and be defended against
attacks from opponents.
Not surprisingly, researchers who adopt a post positivist approach find cultural
theories hard to accept. They are sceptical of theories evaluated more through discourse than
through empirical research. Post positivist media researchers place far less stress on theory
development or criticism. Their research methods are used to generate theory and to test
theory rather than as a means of making qualitative differentiations. They argue that if
empirical research is conducted according to prevailing standards, findings can be readily
accepted throughout the research community. If other researchers doubt the validity of
specific findings, they can replicate(duplicate) the research and then report conflicting
findings. But in truth, these conflicting reports are quite rare and provoke considerable
controversy when they are published. Though there is verbal debate between those who
espouse conflicting empirically based theories, these disagreements rarely appear in print.
When they do, both sides present empirical findings to support their positions. Arguments
often center on methodological disputes about the reliability and validity of research findings
rather than the strength of the theoretical propositions-researchers disagree about whether
appropriate methods were used, question the application of specific methods, or argue that
the data were improperly analyzed. Much less attention is given to the structure and
consistency of theoretical propositions. When theory is developed, it takes the form of
middle-range theory-theory that summarizes sets of empirical generalizations and doesn't
make strong assertions or assumptions about the role of media.

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91. How do the Positivists describe cultural theories?

(A) Non – effective
(B) Not evidence – based
(C) Argumentative
(D) Conjecture and loosely constructed

92. How do the cultural theorists propound new theories and advance knowledge?
(A) Indifferent to any criticism
(B) Attack the past theories
(C) Identify specific characteristics of an issue through arguments
(D) Write their opinion elaborately

93. What do the post positivists do to prove the influence of media?

(A) Argue with non–positivists
(B) Reject the findings of cultural studies
(C) Present empirical findings
(D) Challenge the methodologies of non – positivists

94. What is the primary purpose of the post positivists for conducting research studies?
(A) To negate cultural studies
(B) Build and evaluate theories
(C) Test the validity and reliability
(D) Force their views on other researchers

95. What suggestion do the defenders give, as a support, to the researchers of cultural studies?
(A) Advise them to declare their biasness
(B) Attack the post positivists
(C) Follow the methods of the post positivists
(D) Reject the criticism of the post positivists

Read the passage carefully and answer the question that follow:
The consumer can respond to an advertisement as an isolated stimulus, and different
communications vehicles enable the manufacturer to focus communication in a tailor-made
way for each medium and even for each vehicle. However, the consumer's response is also
affected by a gestalt, the sum of many communications about the brand-for example, by what
he or she knows of it, where it is sold, who uses it, and how it is promoted to the trade and the
consumer. Most important, there is an implicit communication about the brand in the
advertising company it keeps, in the media and media vehicles in which it appears; to a large
extent, the medium is indeed the message. Yet dissonance of all types is only too common in
the real world.
An automobile advertisement tries to persuade us that the brand is now better built
and more reliable than ever before; at the same time, the advertisement offers a massive price
rebate, as if to demonstrate that the manufacturer does not believe its own quality claims.
Another car advertisement, for an exceedingly traditional make of automobile with dated

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styling, tries to persuade younger buyers that the car is now for them-simply by saying that it
is now for them. A highly exclusive brand focused on the upper end of its market runs
advertisements on prime-time network television, shoulder to shoulder with the most
undiscriminating mass-market brands. A highly sophisticated product concept is promoted in
advertisements of stupefying banality. These instances are in no way exceptional. We can see
these and similarly disheartening examples on television virtually every evening.
When consumers are asked to describe the personalities of well-known banks and
gasoline companies, these impressions turn out to be uniformly negative. The implicit-but of
course unintended-communications about these organizations (e.g., unfavourable mentions in
the media) clearly influence consumers more than do the explicit, planned communications.
During the 1970s, a parable was circulated widely within the J. Walter Thompson
agency and presented engagingly by Jeremy Bullmore, then head of the agency's London
office-a parable that illustrates vividly the meaning of communications gestalt.

96. What was the inner message of the first advertisement narrated in the passage?
(A) The manufacturer did not believe what that advertisement said
(B) The automobile in strongly built
(C) The discount on the price is good
(D) The new vehicle is unique

97. Why is dissonance prevalent among the consumers?

(A) Wrong messages about prices
(B) Wrong messages about product
(C) Medium’s unsuitability
(D) Exposition to contrary messages in advertisements

98. How do the media organizations devalue the advertisements they present?
(A) By charging for advertisements
(B) By permitting different brands to advertise simultaneously
(C) By presenting negative news about the organisation sponsoring the advertisement
(D) By not having separate time slots

99. What do the advertisements do in addition to influencing the target consumers?

(A) Separate message for each consumer
(B) Send many isolated messages to all consumers
(C) Separate vehicle from media
(D) Provide subtle messages about brand, media and programmes

100. What is communication gestalt?

(A) The qualities of an advertisement
(B) Impression made by all the advertisements and communication about a product
(C) Combination of components in a programme
(D) Time – frame when all ads are telecast in a programme.

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Answer Key
Q. No Ans Q. No Ans
1 C 51 B
2 C 52 B
3 B 53 A
4 D 54 A
5 D 55 C
6 A 56 C
7 A 57 D
8 A 58 A
9 B 59 A
10 C 60 D
11 B 61 A
12 A 62 D
13 B 63 A
14 D 64 B
15 B 65 B
16 A 66 D
17 D 67 C
18 D 68 C
19 C 69 B
20 D 70 C
21 A 71 A
22 A 72 B
23 D 73 A
24 B 74 C
25 A 75 C
26 D 76 C
27 D 77 A
28 C 78 B
29 B 79 C
30 B 80 A
31 C 81 A
32 B 82 B
33 D 83 D
34 C 84 C
35 C 85 A
36 B 86 B
37 D 87 B
38 C 88 C
39 D 89 D

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40 A 90 C
41 C 91 D
42 A 92 C
43 B 93 C
44 A 94 A
45 C 95 A
46 D 96 A
47 D 97 D
48 D 98 C
49 B 99 D
50 A 100 B

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SEPTEMBER - 2020

1. The relationship between text and social structure is

(A) Mediated
(B) Non-mediated
(C) Confounded
(D) Unilateral

2. The social categories perspective of communication is based on a collection of

(A) ethical views
(B) religious principles
(C) political differences
(D) stereotypes held by social scientists.

3. In communication, "The project of the self is a concept developed by

(A) James W Carey
(B) John B Thompson
(C) Will Right
(D) Arthur Asa Berger

4. Stuart Hall described the television viewers as

(A) classless audience.
(B) elite consumers
(C) cultural dopes
(D) homophilous citizens

5. The diffusion model assumes that a proper combination of two things can move individuals
from a process of awareness of new technology to adoption of that technology. Which are the
two things?
(A) Mass media and telecommunication
(B) Non-mediated and inter-personal communication
(C) Pro-innovation mass media and telecommunication
(D) Information technology and mass communication

6. In Daniel Lerner's model of social development, what are two functions does mass media
perform that are conducive to modernisation?
(A) Mass media spreads literacy and socialisation.
(B) Mass media aids the formation of markets and cause societal change.
(C) Mass media advocates and supports modernisation.
(D) Mass media disrupts and distorta traditional ideas in society.

7. What kind of media is defined by Wang and Dissanayake as a communication system

embedded in the culture which existed before the arrival of mass media and that still exists as
a vital mode of communication?
(A) Conventional Media
(B) Oral Media
(C) Folk Media
(D) Community Media

8. What is the difference between communicative action and strategic action?

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(A) Communicative action is interpersonal, atrategic action is group communication.

(B) Communicative action deals with people, strategic action deals with societies.
(C) Communicative action happens before elections, strategic action happens during
elections.
(D) Communicative action tries to achieve mutual understanding, strategic action

9. Events that occur suddenly and fit well with the news organisation's schedule are more likely
to be reported. Which news value does this explain?
(A) Timelines
(B) Familiarity
(C) Disruption
(D) Consonance

10. Which news element is sometimes described as "The basic news value"?
(A) Softness of events
(B) Grapevine
(C) Negativity
(D) Corporate publicity

11. The closer the event, the bigger the story. The proximity refers to which one of the following?
(A) The reader
(B) The media institution's headquarters
(C) The local politician
(D) The local policeman

12. According to an official, who had information on the meeting yesterday, the CEO told the
department heads that there would be layoffs. This is an example of what kind of account?
(A) First hand
(B) Second hand
(C) Third hand
(D) Fourth hand

13. Which one of the following is beyond the functions of advertising from the advertiser's
perspective?
(A) Creating a brand image
(B) Persuading people
(C) Selling the product
(D) Provide product and brand information

14. In advertising strategy, which one of the following has direct bearing on the creative strategy
and the media strategy?
(A) The name of the product
(B) The target audience
(C) The logo
(D) The advertising copy

15. When is it said that an advertisement has 'worked'?

(A) When the product has been sold.
(B) When it leads to brand building.
(C) When it delivers specific results that meet the stated objectives.

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(D) When the company makes profits.

16. Traditionally, what is the major objective of most marketing programmes?

(A) To remove the competitive brand from the market.
(B) To sell a product, service or ides.
(C) To persuade people to invest in a product.
(D) To create awareness about the owners of the company.

17. The commercial content in mass media is often referred to as

(A) dominant code
(B) conflict content
(C) noise
(D) test information

18. The performance based advertising is specific to

(A) print
(B) online
(C) radio
(D) television

19. Which one of the following is the most appropriate function of public relations?
(A) It is about organising media conferences and giving out media releases at staggered
intervals.
(B) It is about addressing media issues on a regular basis.
(C) It is maintaining minimum relations on a continuous basis with stakeholders.
(D) It is about handling a crisis situation in an organisation after getting clearance from the
security agencies.

20. Advertising sensitive issues like AIDS and environmental awareness fall under
(A) vision campaign
(B) corporate strategy
(C) industrial promotion
(D) corporate social responsibility

21. The Indian Civil Law does not recognise

(A) the right to privacy.
(B) breach of confidence.
(C) infringement of copyright.
(D) contractual obligations.

22. The doctrine of privileged documents is related to the law of

(A) Copyright
(B) Evidence
(C) Sedition
(D) Defamation

23. Originally, the copyright concept came into being under a/an
(A) Statutory Law
(B) Constitutional Law
(C) Common Law

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(D) International Law

24. The limitation of action against contempt of courts is of

(A) four years
(B) three years
(C) two years
(D) one year

25. What is the series of decisions involved in delivering the message to the target audience
called?
(A) Media strategy
(B) Media marketing
(C) Media planning
(D) Media objectives

26.While selecting a product, what is a consumer mostly prone to?

(A) Emotions
(B) Rational thought
(C) Habit
(D) Public opinion

27. Creating a perceived difference in the minds of consumers between an organisation's brand
vis-a-vis competition is called

(A) product strategy

(B) product placement
(C) product differentiation
(D) product identification

28. What is the process of using promotional tools unified way so that communication synergy
achieved, called?
(A) Synergetic marketing communication
(B) Integrated marketing communication
(C) Integrated segmentation
(D) Segmented communication

29. Immersive media have emerged from

(A) print media
(B) online media
(C) audio media
(D) video media

30. Manuel Castells argues that social organisation of global society is organised as
(A) groups
(B) communities
(C) networks
(D) societies

31. Web 2.0 applications allow users to become

(A) autonomous producers

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(B) copycats
(C) vocal offenders
(D) responsible hackers

32. Optical storage technology uses light in the form of

(A) LASER
(B) Gamma Rays
(C) X-Rays
(D) RADAR

33. In which one of the following theories are the attributes of the whole not deducible from the
analysis of the parts of an advertisement in isolations?
(A) Gibson Theory
(B) Gestalt Theory
(C) Locke's Theory
(D) Stalagmite Theory

34. Which one of the following film directors was part of Dogme 95 film making movement
started in 1995?
(A) Lars von Trier
(B) Martin Scorsese
(C) Jafar Panahi
(D) Shohei Imamura

35. The critically acclaimed movie 'Black', which got many national awards was directed by
(A) Madhur Bhandarkar
(B) Ashutosh Gowarikar
(C) Sanjay Leela Bhansali
(D) Hrishikesh Mukherjee

36. Which film of Shyam Benegal is broadly based on the life of well-known Marathi stage
and film actress of the 1940's Hansa Wadkar?
(A) Zubeidaa
(B) Sardari Begum
(C) Susman
(D) Bhumika

37. Measurement in mass media, particularly in terms of space and time, is applied at
(A) the nominal level
(B) the ordinal level
(C) the interval level
(D) the ratio level

38. A survey that attempts to explain why certain conditions exist is known as
(A) Conditional Survey
(B) Situational Survey
(C) Analytical Survey
(D) Predictional Survey

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39. When a case study researcher prepares a document containing the procedural details before
conducting a pilot study, the document is called
(A) study protocol
(B) data design
(C) research frame
(D) idea book

40. Calculating sampling error is mostly appropriate with

(A) non-probability samples
(B) probability samples
(C) limited population
(D) large population

41. From the sales angle, a good and effective advertisement should
1. disregard correctness
2. produce disaffection
3. create prejudice against competitors
4. attract attention
5. arouse curiosity
6. transmit a congenial message

Choose the correct answer from the options giver below.

(A) 1, 2 and 3 only
(B) 2, 3 and 5 only
(C) 3, 4 and 5 only
(D) 4, 5 and 6 only

42. A crime story consists of the following elements.

1. A description of what happened.
2. The offence police believe the suspect has committed.
3. The name, age and address of the people in the locality.
4. The extent of media coverage.
5. The name and age of the suspect.

Choose the correct answer form the options given below.

(A) 1. 3 and 4 only
(B) 1, 2 and 5 only
(C) 2, 3 and 4 only
(D) 3, 4 and 5 only

43. In advertising, the credibility of the source is judged on two dimensions. They are
1. parallel dimension
2. cognitive dimension
3. access dimension
4. affective dimension

Choose the correct answer from the option given below.

(A) 1 and 2 only
(B) 2 and 4 only
(C) 2 and 3 only

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(D) 1 and 3 only

44. Two perspectives that influenced propaganda theory in the 1930s are
1. mass society view
2. behaviourism
4. media aggression
3. freudianism

Choose the correct answer from the options given below.

(A) 1 and 2 only
(B) 2 and 3 only
(C) 3 and 4 only
(D) 1 and 4 only

45. What are the main components of public relations?

1. Media relations
2. Publicity
3. Community Relations
4. Psychological Service
5. Financial Management

Choose the correct answer from the options given below.

(A) 1, 4 and 5 only
(B) 1, 2 and 3 only
(C) 1, 3 and 4 only
(D) 2, 3 and 4 only

46. What is the importance of research in public relations?

1. To formulate strategy.
2. To maintain discipline among the employees.
3. To prevent crises.
4. To compete with others.
5. To measure success.

Choose the correct answer from the options given below.

(A) 1, 3 and 5 only
(B) 2, 3 and 4 only
(C) 1, 3 and 4 only
(D) 3, 4 and 5 only

47. In what way is public relations similar to journalism?

1. They interact with people.
2. They counsel on management issues.
3. They gather information from different sources.
4. Their objective is to change peoples attitude.
5. They practice investigative journalism.

Choose the correct answer from the options given below.

(A) 1, 2 and 4 only

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(B) 1, 3 and 4 only

(C) 2, 3 and 5 only
(D) 1, 4 and 5 only

48. The lay-out activity in a modern print newspaper involves the following elements.
1. Formal balance.
2. Contrast
3. Gaze-motion
4. Equal size
5. Grid

Choose the correct answer from the options given below.

(A) 1, 2 and 3 only
(B) 2, 3 and 4 only
(C) 2, 3 and 5 only
(D) 3, 4 and 5 only

49. Social change training model in developmental communication has its origins from the
following.
1. Western social psychology
2. Asian theories of communication
3. The Chinese model of socialism
4. Latin American educational communication

Choose the correct answer from the options given below.

(A) 1 and 2 only
(B) 2 and 3 only
(C) 1 and 3 only
(D) 1 and 4 only

50. Simon Cutlip listed public relations assistance to marketing functions. They are
1. arranging for public appearances of marketing spokespersons.
2. developing distribution channels to sell the products.
3. probing public opinion in market areas.
4. assisting the company in price fixation of the products.
5. assisting programs concerning consumerism.

Choose the correct answer from the options given below.

(A) 1, 2 and 3 only
(B) 1, 3 and 5 only
(C) 2, 3 and 4 only
(D) 3, 4 and 5 only

51. William Hachten proposed the following normative theories that are spread all over the world.
1. Western
2. Revolutionary
3. Social responsibility
4. Democratic participant
5. Authoritarian

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Choose the correct answer form the option given below.

(A) 1, 2 and 3 only
(B) 2,3 and 4 only
(C) 1, 2 and 5 only
(D) 3, 4 and 5 only

52. International communication theories are drawn from the following conceptual frameworks
1. Theories of representation
2. Theories of rhetorics
3. Reception theories
4. Theories of identity
5. Theories of criticism

Choose the correct answer form the options give below.

(A) 1, 3 and 4 only
(B) 2, 3 and 5 only
(C) 3, 4 and 5 only
(D) 1, 4 and 5 only

53. Development of underdevelopment is described as a

1. Capitalist expansion
2. Zero-sum proposition
3. Core-periphery relations
4. Political compulsion
5. Ideological divide
6. By product of media dependency

Choose the correct answer form the options given below.

(A) 1, 2 and 4 only
(B) 1,3 and 5 only
(C) 1,2 and 3 only
(D) 4,5 and 6 only

54. The dominant paradigm of development criticised for

1. it was pro-west.
2. it was ethnocentric.
3. cultural imperialism.
4. focus on agriculture.
5. non-industrial development.

Choose the correct answer form the options given below.

(A) 1, 4 and 5 only
(B) 1, 2 and 3 only
(C) 2, 3 and 4 only
(D) 4, 5 and 6 only

55. Which of the following are true requirements for a newspaper?

1. It must be an irregular publication.
2. It can be issued periodically.
3. It must contain only news.

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4. Such news must be public in character.

5. It can contain comments on public news.

Choose the correct answer from the options given below.

(A) 1, 2 and 4 only
(B) 1, 4 and 5 only
(C) 2, 4 and 5 only
(D) 3, 4 and 5 only

56. The amount of damages in the cases involving defamation depends upon factors such as
1. social position of the plaintiff.
2. nature of imputation.
3. mode of publication.
4. unmitigating circumstances.
5. third-party intervention.
6. discretion of judicial authority.

Choose the correct answer from the options given below.

(A) 1, 3 and 4 only
(B) 1, 4 and 6 only
(C) 2, 5 and 6 only
(D) 1, 2 and 3 only

57. Which of the following are to be considered while editing a news copy?
1. Group nouns should always be considered as singular.
2. Use capital letters for business titles.
3. Be consistent in spelling.
4. Keep paragraphs short.
5. Write long headlines.
6. Use punctuation marks liberally in headlines.

Choose the correct answer from the options given below.

(A) 1, 2 and 5 only
(B) 1, 3 and 4 only
(C) 2, 5 and 6 only
(D) 4, 5 and 6 only

58. Which of the following are the characteristic features of the positive paradigm in research?
1. Uses quantification
2. Mostly empolyed in natural sciences
3. Uses hypotheses
4. Does not depend upon quantification
5. Uses subjective measures
6. Highly literary

Choose the correct answer from the options given below.

(A) 1, 5 and 6 only
(B) 2, 3 and 4 only
(C) 4, 5 and 6 only
(D) 1, 2 and 3 only

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59. Film makers of the Soviet Montage Movement used which of the following methods in their
work?
1. Tatami shots
2. Tonal editing
3. Over-tonal editing
4. Intellectual editing
5. Tachistoscopic displays

Choose the correct answer from the options give below.

(A) 1, 2 and 5 only
(B) 2, 3 and 4 only
(C) 2, 3 and 5 only
(D) 1, 2 and 4 only

60. Techniques which commonly used continuity editing are

1. Freeze frames
2. 180° Rule
3. Jump cutting
4. Match cutting
5. Eyeline matching
6. Symbolic inserts

Choose the correct answer from the options given below.

(A) 1, 2 and 4 only
(B) 2, 5 and 6 only
(C) 1, 4 and 6 only
(D) 2, 4 and 5 only

61. Media texts can be used for

1. Solace
2. Identification
3. Escape
4. Voluntary acquisition
5. Unpredictable statements

Choose the correct answer from the options given below.

(A) 1, 2 and 3 only
(B) 2, 3 and 4 only
(C) 3, 4 and 5 only
(D) 1, 4 and 5 only

62. Which of the following are the rules of composition in photography?

1. Rule of Thirds
2. Sunny 16 Rule
3. Golden Ratio
4. Rule of Odds
5. 30 Degree Rule
6. Looney II Rule

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Choose the correct answer from the options given below.

(A) 1, 3 and 4 only
(B) 1, 2 and 3 only
(C) 2, 4 and 6 only
(D) 1, 5 and 6 only

63. Which of the following do not require the application of confidentiality in media research?
1. Private information given by participants.
2. Health information of participants.
3. Observation in public places.
4. Activities in public.
5. Information in public records.
6. Promised anonymity.

Choose the correct answer from the options given below.

(A) 1, 2 and 3 only
(B) 2, 3 and 5 only
(C) 3, 4 and 5 only
(D) 4, 5 and 6 only

64. Which of the following are the main stages in public relations research?
1. Issues of forecasting
2. Knowing the public
3. Planning media use
4. Consolidation of power
5. Employee loyalty

Choose the correct answer from the options given below.

(A) 1, 2 and 5 only
(B) 2, 5 and 4 only
(C) 1, 4 and 5 only
(D) 1, 2 and 3 only

65. In a print media organisation, the staff functions include

1. finance
2. legal
3. personnel
4. public relations
5. production
6. marketing of advertised products

Choose the correct answer from the options given below.

(A) 1, 4, 5 and 6 only
(B) 2, 4, 5 and 6 only
(C) 1, 2, 3 and 4 only
(D) 3, 4, 5 and 6 only

66. Match list I with List II.

List I (Theory) List II (Author)

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A. Cultural Synchronisation I. Jurgen Habermas

B. Cultural Imperialism II. W Rowe and V Shelling
C. Corporate Colonisation III. Cees Hamelink
D. Hybridisation IV. J Tomlinson

Choose the correct answer from the options given below.

(A) A-I, B-IV, C-III, D-II
(C) A-IV, B-I, C-III, D-II
(B) A-II, B-III, C-IV, D-I
(D) A-III, B-IV, C-I, D-II

67. Match list I with List II.

List I (Newspaper) List II (Editor)
A. The Times of India I. Pothan Joseph
B. The (Madras) Mail II. CY Chintamani
C. The Leader III. Robert Knight
D. Deccan Herald IV. Sir Charles Lawson

Choose the correct answer from the options given below.

(A) A-II, B-I, C-IV, D-III
(B) A-III, B-IV, C-II, D-I
(C) A-IV, B-III, C-I, D-II
(D) A-I, B-II, C-III, D-IV

68. Match list I with List II.

List I (Directors) List II (Films)
A. Stanley Kubrick I. The Sacrifice
B. Vittorio De Sica II. My Life to Live
C. Jean Luc Godard III. Shoeshine
D. Andrei Tarkovsky IV. Lolita

Choose the correct answer from the options given below.

(A) A-II, B-I, C-III, D-IV
(B) A-IV, B-III, C-I, D-II
(C) A-IV, B-III, C-II, D-I
(D) A-III, B-IV, C-II, D-I

69. Match list I with List II.

List I (Theory) List II (Proponent)
A. Inoculation Theory I. Leon Festinger
B. Social Judgement Theory II. Robert Abelson
C. Cognitive Dissonance Theory III. William McGuire

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D. Cognitive Consistency Theory IV. Muzafer Sherif

Choose the correct answer from the options given below.

(A) A-III, B-II, C-I, D-IV
(B) A-II, B-I, C-III, D-IV
(C) A-I, B-II, C-III, D-IV
(D) A-III, B-IV, C-I, D-II

70. Match list I with List II.

List I (Technique) List II (Proponent)
A. Bounce Lighting I. Hamid Naficy
B. Accented Cinema II. Subrata Mitra
C. Camera Style III. Bertolt Brecht
D. Distancing Effect IV. Alexandre Astruc

Choose the correct answer from the options given below.

(A) A-III, B-IV, C-II, D-I
(B) A-I, B-II, C-IV, D-III
(C) A-II, B-I, C-III, D-IV
(D) A-II, B-I, C-IV, D-III

71. Match list I with List II.

List I (Element) List II (Description)
A. Cartoon I. Special content pages
B. Logo II. To liven up the pages
C. Tear-out III. To identify particular sections
D. Supplements IV. For future reference

Choose the correct answer from the options given below.

(A) A-II, B-III, C-IV, D-I

(B) A-III, B-IV, C-I, D-II
(D) A-II, B-IV, C-I, D-III
(C) A-IV, B-I, C-II, D-III

72. Match list I with List II.

List I (Element) List II (Description)
A. Puffery I. Public Relations
B. Pseudo-Event II. Advertising
C. Name-calling III. Informal communication
D. Grapevine IV. Propaganda

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Choose the correct answer from the options given below.

(A) A-IV, B-I, C-II, D-III
(B) A-II, B-III, C-IV, D-I
(C) A-II, B-I, C-IV, D-III
(D) A-III, B-II, C-I, D-IV

73. Match list I with List II.

List I (Graphs) List II (Description)
A. Line Graph I. Presents a frequency distribution
B. Histograph II. Represents components parts
C. Lorenz Curve III. Shows changes in data relationship over a period
D. Pie-Chart IV. Uses two quantitative variables

Choose the correct answer from the options given below.

(A) A-I, B-II, C-III, D-IV
(B) A-III, B-I, C-IV, D-II
(C) A-II, B-III, C-IV, D-I
(D) A-IV, B-II, C-I, D-III

74. Match list I with List II.

List I (First Newspaper Publisher) List II (Country)
A. Egenolph Emmel I. India
B. Thomas Archer II. The United States
C. Benjamin Harris III. Germany
D. James Augustus Hicky IV. England

Choose the correct answer from the options given below.

(A) A-I, B-III, C-IV, D-II
(B) A-II, B-IV, C-I, D-III
(C) A-III, B-IV, C-II, D-I
(D) A-IV, B-I, C-III, D-II

75. Match list I with List II.

List 1 (Newspaper) List II (Country)
A. Der Spiegel 1. Russia

B. Pravo II. Australia

C. National Observer III. The United Kingdom

D. The Economist IV. Germany

Choose the correct answer from the options given below.

(A) A-II, B-III, C-IV, D-I

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(B) A-IV, B-I, C-II, D-III

(C) A-III, B-IV, C-I, D-II
(D) A-I, B-III, C-II, D-IV

76. Arrange the following films of Girish Kasaravalli in the correct chronological order.
A. Koormavathara
B. Ghattashraddha
C. Dweepa
D. Gulabi Talkies
E. Mane

Choose the correct answer from the options given below.

(A) B, A, C, D, E
(B) B, D, E, C, A
(C) E, D, B, C, A
(D) E, B, C, D, A

77. Arrange the following books as per the correct chronological order of their publication.
A. The Achieving Society
B. Mass Media and National Development
C. The Process of Economic Growth
D. The Passing of Traditional Society

Choose the correct answer from the options given below.

(A) C, D, A, B
(B) D, B, C, A
(C) A, C, B, D
(D) B, C, A, D

78. Arrange the following organisations according to the chronological order of their formation.
A. Indian Language Newspapers Association
B. Advertising Agencies Association
C. India and Eastern Newspaper Society
D. All-India Newspaper Editors Conference

Choose the correct answer from the options given below.

(A) C, D, A, B
(B) D, C, B, A
(C) B, A, D, C
(D) A, B, D, C

79. Write the correct sequence of the following media events.

A. First Amendment to the US Constitution
B. Virginia Bill of Rights
C. Licensing Act
D. Areopagitica

Choose the correct answer from the options given below.

(A) A, D, C, B
(B) A, C, B, D

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(C) B, C, D, A
(D) D, C, B, A

80. Arrange in the correct chronological order of the following publications of the pre-
independence era.
A. Free Press Journal
B. Swarajya
C. Forward
D. New India

Choose the correct answer from the options given below.

(A) C, A, B, D
(B) D, B, C, A
(C) D, C, B, A
(D) D, A, B, C

81. Identify the correct chronological sequence of following Presidents of Indian Newspaper
Society.
A. Ashish Bagga
B. Kundan Vyas
C. G. Narasimhan
D. Upendra Acharya

Choose the correct answer from the options given below.

(A) A, D, C, B
(B) B, C, D, A
(C) A, B, C, D
(D) C, D, B, A

82. Find out the correct sequence of media research phases as suggested by Wimmer and
Dominick.
A. Medium
B. Media effects
C. Media improvement
D. Uses and users of medium

Choose the correct answer from the options below.

(A) A, B, D, C
(B) A, D, C, B
(C) A, D, B, C
(D) A, C, D, B

83. Identify the logical sequence of developmental phases.

A. Assessing actions
B. Planning procedure
C. Identifying problems
D. Goal setting

Choose the correct answer from the options given below.

(A) A, C, B, D

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(B) C, D, B, A
(C) A, D, B, C
(D) B, C, D, A

84. Identify the correct chronological order of the following transborder broadcasting corporations
A. Voice of America
B. BBC World Services
C. All India Radio
D. Voice of Russia

Choose the correct answer from the options given below.

(A) D, A, B, C
(B) D, B, C, A
(C) B, A, D, C
(D) B, C, D, A

85. Identify the sequence of elements in the Johari Window.

A. Blind
B. Hidden
C. Unknown
D. Open

Choose the correct answer from the options given below.

(A) B, C, A, D
(B) D, A, B, C
(C) D, C, B, A
(D) D, B, A, C

86. Given below are two statements, one is labelled as Assertion (A) and other one labelled as
Reason (R).
Assertion (A): The Latin American view of developmental communication was not being in
the world'.
Reason (R): Their concept of developmental communication introduced a high level of
epistemology aimed at understanding social reality.

In light of the above statements, Choose the most appropriate answer from the options given
below.
(A) Both A and R are true and R is the correct explanation of A
(B) Both A and R are true, but R is not the correct explanation of A
(C) A is true, but R is false
(D) A is false, but R is true

87. Given below are two statements, one is labelled a Assertion (A) and other one labelled as
Reason (R).
Assertion (A): Media grammar represents one of the basic foundations of media studies.
Reason (R): An understanding of media is dependent upon an understanding of the unique
presentation of messages of each medium.

In light of the above statements, Choose the most appropriate answer from the options given
below.

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(A) Both A and R are true and R is the correct explanation of A

(B) Both A and R are true, but R is not the correct explanation of A
(C) A is true, but R is false
(D) A is false, but R is true

88. Given below are two statements, one is labelled as Assertion (A) and other one labelled as
Reason (R).
Assertion (A): Media oligopoly is a reality of the twenty-first century.
Reason (R): Technology induced hybridisation of analogue and digital media is consolidated
into the control of a very few rich and powerful owners across the globe.

In light of the above statements, choose the most appropriate answer from the options given
below.
(A) Both A and R are true and R is the correct explanation of A
(B) Both A and R are true, but R is not the correct explanation of A
(C) A is true, but R is false
(D) A is false, but R is true

89. Given below are two statements, one is labelled as Assertion (A) and other one labelled as
Reason (R). Assertion (A): Any feminist media eruption produces new theoretical
frameworks in media studies.
Reason (R): Feminist structural narratives have survived despite post-feminist arguments
aimed at the patriarchal backlash.

In light of the above statements, choose the most appropriate answer from the options given
below.
(A) Both A and R are true and R is the correct explanation of A
(B) Both A and R are true, but R is not the correct explanation of A
(C) A is true, but R is false
(D) A is false, but R is true

90. Given below are two statements, one is labelled as Assertion (A) and other one labelled as
Reason (R).
Assertion (A): Freedom of Speech and Expression should not be extended to Indian
companies in the light of constitutional mandate.
Reason (R): The Indian Constitution does not recognize the companies as citizens and any
proposal to provide such freedom needs a constitutional amendment.

In light of the above statements, choose the most appropriate answer from the options given
below.
(A) Both A and Rare true and R is the correct explanation of A
(B) Both A and R are true, but R is not explanation of A
(C) A is true, but R is false
(D) A is false, but R is true

Directions (Q. Nos. 91-95) Read the following paragraph carefully and answer the five
questions which as follows:

Prominent politicians, pundits and commentators regularly emphasise how new ICT and info-
structures are leading to an entirely new kind of information society' or 'digital economy.

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Even that hero of the long political struggle for change in South Africa, Nelson Mandela, has
been occasionally mobiliser to extol the promises of 'a world-wide information society.

A core feature of the many National and Global Information Society initiatives in the 1990s
has been universal stress on the pervasive benefits of new ICT. Irrespective of national origin,
the pervasive prophesy is that we are entering an entirely new kind of 'information society'.
Both new ICT and information are defined as increasingly central to all aspects of economic,
political and cultural activity and the key drivers of radical social change. Thus as we enter
the new millennium, to admire and enthuse over technology and its presumed social or
economic benefits bas become highly fashionable compared to the 1970s.

We are on the way to a new economic and social system based on new ICT and information
structures, one which is fundamentally different to the kind of social and economic order
which has prevailed since the industrial revolution. These discourses adopt a very particular
and flawed view of the historical significance of new ICT and changing information
structures and define these as midwives for a transition to a radically new socio-economic
order.

More importantly, they tend to diefine these technology based innovations as intricately
linked to (detemining) the adoption of a singular path of socio-economic development.
Frequently, the perceived characteristics of new ICT are deemed to match or require a
specific political economy and cluster of social values. These analyses tend to privilege a
rather optimistic and one-sided view of prevailing socio-economic trends. For example, they
stress a rapid growth in the number and range of high-level, gray-matter' occupations within
the audio-visual, multimedia and other information of 'content-rich' industries.

91. The Global Information Society emphasises on

(A) expanding IT benefits to society.
(B) testimonials from technocrats.
(C) widening of digital divide.
(D) involvement of prominent citizens in accessing ICT.

92. What will be the effect of ICT on economy as defined in the passage?
(A) Limited view of ICT perspective.
(B) Increase in cultural activities.
(C) Ushering in radical social change.
(D) Funding of political activities by ICT companies.

93. What is the trend in new millennium

(A) Focus on fashionable trends is 1970s.
(B) Nelson Mandela's appeal for economic growth.
(C) Admiring the benefits of ICT.
(D) Prophesying industrial growth.

94. What will be the perceived feature of ICT?

(A) A support to a specific political order.
(B) A disruption of social values.
(C) An emergence of new autocratic system.
(D) A flawed view of the history.

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95. How do people consider skilled occupations?

(A) Increase in employability in media industries.
(B) Reduction in 'gray-matter' jobs.
(C) Stagnation of opportunities in 'content-rich' industries.
(D) Less scope for high-level jobs in audio-visual industries.

Directions (Q. Nos. 96-100) Read the following carefully paragraph and answer the five
questions which as follows:

In addition to the contingencies presented by social or historical contexts, the regulation of

American media must also respond to a particular set of regular or ever-present contingencies
unique to the American context. It may seem strange to you that a factor can be both regular
and contingent. Pragmatism itself hinges on a rejection of constants.

However, it is important to understand that these factors are regular in their presence but
contingent upon one another at any given time. In other words, government regulation must
always respond to these particular factors, and the best regulations balance them, but the
degree to which one is valued over the other varies from moment to historical moment.

The first set of regular contingencies is the tension between free speech and public interest.
The Freedom of Speech and Press granted by the First Amendment of the US Constitution
guarantee the open expression of ideas and the existence of media outlets beyond federal
ownership and control. A media industry that is able to report freely and comment upon
events functions as an informal check in the American political system. Taken together the
twin freedoms often give good reason to hold back government regulations that might impede
or censor the free circulation of ideas.

At the same time, a completely independent media would quickly fall apart. Prior to the
government regulation of the radio industry, different private companies would often use the
same airwaves and inadvertently jam one another's signal.

Before the advent of government-regulated telephone service, it was often necessary for
families to possess multiple telephones. one for each privately maintained phone network to
which they subscribed. Thus, at times it is necessary for the government to intervene in the
interest of the public in order to make a media industry more efficient.

The resulting tension between the regular contingencies of free speech and public interest
represents a uniquely American dichotomy that debates about government regulation must
always consider. Typically, the dominant social norms or political climate of the age will
direct which concept trumps the other in relation to regulation. Quality regulation, however,
should always consider both.

96. Even though pragmatism rejects constants, why does it play a different role in the American
context?
(A) Because the American media should be related.
(B) Because American media should respond to unique contingencies which are contextual.
(C) Because American media should become pragmatic.
(D) Because social or historical contests are irregular constants.

97. When it comes to media regulations, what is the status of pragmatism?

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(A) Certain factors are contingent on each other.

(B) Government should interfere to make regulations pragmatic.
(C) Pragmatic freedom creates tension.
(D) Government regulation should be balanced keeping historical factors in view,

98. The First Amendment to the American Constitution guaranteed

(A) balanced regulation.
(B) freedom from government control.
(C) reasonable censorship on media.
(D) control of broadcast industry.

99. Media industry will become more efficient if there is

(A) free competition among media outlets.
(B) unlimited free expression.
(C) government intervention to regulate media in public interest.
(D) dominant social norm to prevail over freedom of opinion.

100. Quality regulation of media means

(A) rejection of media freedom.
(B) limiting circulation of new idea.
(C) rension between free speech and regulation is warranted
(D) consideration of both political climate and social norms

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ANSWER KEY

Q. No Ans Q. No Ans
1 A 51 C
2 D 52 A
3 B 53 C
4 C 54 B
5 B 55 C
6 C 56 D
7 C 57 B
8 D 58 D
9 C 59 B
10 C 60 D
11 B 61 A
12 C 62 A
13 C 63 C
14 B 64 D
15 C 65 C
16 B 66 A
17 C 67 B
18 B 68 C
19 C 69 D
20 D 70 D
21 A 71 A
22 B 72 C
23 C 73 B
24 D 74 C
25 C 75 B
26 C 76 C
27 C 77 A
28 B 78 A
29 B 79 D
30 C 80 B
31 A 81 D
32 A 82 C
33 B 83 B
34 A 84 B
35 C 85 B
36 D 86 D
37 D 87 A
38 C 88 A
39 A 89 A
40 B 90 D
41 D 91 A
42 B 92 C
43 B 93 C
44 B 94 A
45 B 95 A

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46 A 96 B
47 B 97 A
48 C 98 B
49 D 99 C
50 B 100 D

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December 2019 Paper II

1. The participatory use of media for development is characterised by

(A) Centrally controlled programmes

(B) Decentralised programmes

(C) Production by specialists

(D) Single source many receivers

2. The main postulates of cultivation theory are:

(a) Media consumers unknowingly absorb dominant symbols images and messages of
media

(b) Television cultivates among viewers common beliefs about the world

(c) Media do not reflect non mediated reality

(d) Mediated stereotypes do no matter

(e) There are no variables in mediated cultivation.

(f)Media do not cultivate anything among TV viewers

Choose the correct answer from the options given below.

(A) (a) (b) and (c)

(B) (b), (d) and (e)

(C) (d) (e) and (f)

(D) (a), (d) and (f)

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3. The three main measures applied in news effect research are:

(a) The extent of audience research

(b) Audience recall of news content

(c) Unilateral content production

(d) Audience comprehension of particular items of news

(e) Elimination of audience specific content

Choose the correct option:

(A) (a), (b) and (d)

(B) (a), (c) and (e)

(C) (b), (c) and (e)

(D) (b), (C) and (d).

4. Which of the following are the effects of digital technology on print media production?

(a) Expansion of single edition newspapers

(b) Extensive use of colour in printing

(c) Emergence of new concepts of designing

(d) Reduction in production time

(e) Emphasis on mechanical creativity

(f) Large-sized newspapers being preferred

Choose the correct option:

(A) (a), b) and (c)

(B) (b), (c) and (d)

(C) (c), (d) and (e)

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(D) (d), (e) and (f)

5. According of Melvin Mancher, objectivity in news reports promotes:

(A) Active journalism

(B) Advocacy journalism

(C) Attachment journalism

(D) Passive Journalism

6. Identify the correct sequence of diffusion of innovation, according to EM Rogers

(A) Innovation, time, social system, communication channels

(B) Innovation, social system, time, communication channels

(C) Innovation, communication channel, time, social system

(D) Communication channel time, innovation social system

7. Match the following ethical concepts with their originators:

List I List II

a) Virtuous communication. (i) John Stuart mill

(b) Obey the professional duty. (ii) John Rawls

(c) Principles of utilitarianism. (iii) Aristotle

(d) Veil of ignorance. (iv) Immanuel Kant

Choose the correct options from those given below:

Codes:

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(a), (b), (c),(d)

(A) (ii), (i), (iv), (iii)

(B) (iii),(iv), (i), (ii)

(C) (iv), (ii), (iii), (i)

(D) (i), (iii), (ii), (iv)

8. The Batesonian school deals with _______ communication

(A) Intra personal

(B) Inter personal

(C) Group

(D) Mass

9. Social responsibility theory broadly reflects the three concepts as follows:

(a) Journalists have obligations to society

(b) Arbitrary control of media by the authority

(C) Courts’ intervention in journalistic work is not possible

(d) Self-regulation by the media

(e) Access to various points of view

Choose the correct option:

(A) (a), (b) and (c)

(B) (a), (c) and (d)

(C) (a), (b) and (e)

(D) (a), (d) and (e)

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10. Who is the author of the works ‘Cinema - 1 Movement Image’ (1983) and ‘Cinema-II
Time Image' (1985)?

(A) Christian Metz

(B) Friedrich Kittler

(C) Siegfried Kracauer

(D) Gilles Deleuze

11. The sequence of elements of a deductive explanation is:

(A) Universal generalization statement of conditions that make generalizations appear

true, explicandum, rules of logic

(B) Rules of logic, universal generalization, explicandum, statement of conditions that

make generalization appear true

(C) Statement of conditions that make generalization appear true, rules of logic,
explicandum, universal generalization

(D) Explicandum, rules of logic, universal generalization statement of conditions that

make generalization appear true

12. C.E Osgood is known to have introduced in communication studies

(A) Semiotics

(B) Semiology

(C) Sign

(D) Semantic differential

13. The publication of expunged proceedings of a house of the legislature will constitute:

(A) Freedom of expression

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(B) Personal liberty

(C) Public Good

(D) Contempt of house

14. A sub – editor is often called the best critic of a reporter because of:

(a) Personal rivalry

(b) Space issues

(c) The factor of brevity

(d) Making the story simple

(e) Market pressure

(f) Invisibility of work

Choose the coption:

(A) (a), (b) and (c)

(B) (b), (c) and (d)

(C) (c), (d) and (e)

(D) (d), (e) and (f)

15. Under the ordinary law, any newspaper with a particular site is considered as a

(A) Liability

(B) Property

(C) Public obligation

(D) Public good

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16. The impact of new technology on mass media has resulted in:

(a) Fragmented audience

(b) Problems of audience measurement

(c) Higher advertising revenue

(d) High readership of newspaper worldwide

(e) Surveillance of audience

(f) Sustainability of privacy

Choose the correct answer from the options given below:

(A) (a), (b) and (c)

(B) (b), (c) and (d)

(C) (c), (d) and (f)

(D) (a), (b) and (e)

17. The chronology of inter titles in Sergei Eisenstein's film 'Strike (1924) is:

(A) The factory stands idle', All quiet at the factory, The immediate cause of sanke The
strike is protected". Engineering massacre Slaughter

(B) All quiet at the factory'. The immediate case of like, The strike is protracted
Engineering a massacre Slaughter The factory stands idle

(C) All quiet at the factory The immediate cause of strike The factory stands idle The
strike is protracted. "Engineering massacre, Slaughter

(D) The factory stands idle, The immediate Case of strike. The strike is protracted
Engineering a massacre, Slaughter. All quiet all the factory

I8. A stance that a company adopts to position itself amongst the target public is called
corporate:

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(A) Mix

(B) Plank

(C) Identity

(D) Proximity

19. How does Laura Marks describe the trend of digitally perfect images being urned dirty
again in her work Touch Sensous Theory and Multisensory Media (2002)?

(A) Analogue nostalgia

(B) Visuality

(C) Affective framing

(D) Analogue visuality

20. Headlines writers are described as

(A) Brevity experts

(B) Grammarias

(C) Lexicographer

(D) Proof readers

21. Which organization promotes social development and community affairs as part of
CSR?

(A) The Confederation of Indian Industry

(B) The Computer Society of India

(C) National Association of Software and Service Companies

(D) Indian Advertisers Association

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(A) Soliloquy

(B) Monologic

(C) Dialogic

(D) Proxemics

23. The term Uses and Gratifications implies that:

(a) Audiences are passive

(b) Audiences are active

(c) Audiences are neutral

(d) Audiences are unwilling to expose themselves to media

(e) Audiences Willingly expose themselves to media

(f) Audience experience satisfaction by using media

Choose the correct answer from the options given below:

(A) (a), (b) and (e)

(B) (c), (d) and (e)

(C) (d), (e) and (f)

(D) (b), (e) and (f)

24, Which of the following are the steps in content analysis

(a) Formulation of research question

(b) Defining the universe

(c)Defining the discourses

(d) Identifying literary elements3

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(e) Selecting units of analysis

(f)Monitoring respondents

Choose the correct answer from the options given below

(A) (a), (b) and (c)

(B) (b), (c) and (d)

(C) (a), (b) and (e)

(D) (d), (e) and (f)

25. G Comstock's transmission model of news learning involves the following stages
Identify the correct sequence.

(A) Display - processing - exposure - recall comprehension learning

(B) Learning comprehension - processing recall display - exposure recall

(C) Exposure display - processing comprehension - learning

(D) Display - exposure processing - comprehension recall - learning

26. The protection of qualified privilege under the Indian Constitution is of no avail

(a) If the report is untrue

(b) Even if the report is not a perverted form of the debate or speech

(c) If the report is a perverted form of the debate or speech

(d) If the report is actuated by malice

(e) If the report is substantially true

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Choose the correct answer from the options given below:

(A) (a), (b) and (c)

(B) (b), (d) and (e)

(C) (a), (c) and (d)

(D) (c), (d) and (e)

27. In which of the following countries, lobbying was started as a legal public relations
activity during mid twentieth century?

(A) The United Kingdom

(B) The United States

(C) Germany

(D) France

28. Which form of advertising is heavily used to introduce a new product?

(A) Public service advertising

(B) Reminder advertising

(C) Social advertising

(D) Informative advertising

29. Match the following theories with their advocates:

List I List II

(a) Asian communication theory. (i) Herbert Marcuse

(b) Cybernetic theory. (ii) CS. Peirce

(c) Critical theory. (iii) Norbert Weiner

(d) Semiotic theory. (iv) Shelton Gunaratne

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Choose the correct options from those given below:

(a), (b), (c), (d)

(A) (iv), (ii), (iii), (i)

(B) (iv), (i), (ii), (iii)

(C) (iv), (iii), (ii), (i)

(D) (iv), (iii), (i), (ii)

30. Responsibility of a news reporter reflects in the news story when it is:

(A) Balanced

(B) Biased

(C) Redundant

(D) Inaccurate

31. Match the following advertising agencies with their headquarters:

List I List II

(a) WPP Group. (i) Tokyo

(b) Omnicom. (ii) Paris

(c) B com 3. (iii) New York

(d) Dentsu. (iv) London

Choose the correct options from those given below:

Codes:

(a), (b), (c), (d)

(A) (iv), (iii), (ii), (i)

(B) (iii), (i), (iv), (ii)

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(C) (ii), (iv), (i), (iii)

(D) (i), (ii), (iii), (iv)

32. For John Pavlik, the correct sequence of media effects research is:

(A) Film effects, radio effects, television effects, internet effects

(B) Radio effects, film effects, television effects, internet effects

(C) Radio effects, television effects, film effects, internet effects

(D) Film effects, television effects, radio effects, internet effects

33. The communitarian model of development considers the factors of

(a) Religious affiliation

(b) Geographical location

(c) Cultural historicity

(d) High level consumerism

(e) Acceptance of westernization

(f) Support to information monopoly

Choose the correct option:

(A) (a), (e) and (f)

(B) (b), (c) and (d)

(C) (a), (b) and (c)

(D) (c), (d) and (e)

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34. The doctrine of direct impact was applied by the Supreme Court of India in the case of:

(A) Virendra Vs State of Punjab

(B) Narendra Vs Union of India

(C) Maneka Gandhi Vs Union of India

(D) Babulal Vs State of Maharashtra

35. The three functions of the press, identified by Harold D. Lasswell, are:

(a) Surveillance

(b) Correlation

(c) Entertainment

(d) Education

(e) Transmission

Choose the correct option:

(A) (a), (b) and (c)

(B) (a), (b) and (d)

(C) (a), (b) and (e)

(D) (a), (c) and (e)

36. Match the radio stations with the type of broadcasting they have employed:

List I List II

(a) Pandora. (i) Cable radio

(b) XM. (ii) FM radio

(c) CRW. (iii) Satellite radio

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(d) Bloomberg. (iv) Internet radio

Choose the correct option from those given below:

Codes :

(a), (b), (c), (d)

(A) (ii), (i), (iv), (iii)

(B) (i), (ii), (iii), (iv)

(C) (iv), (iii), (i), (ii)

(D) (iii), (iv), (ii), (i)

37. Auditoriom tests are used to evaluate:

(A) Recurrents of music

(B) Documentaries

(C) Commercials

(D) Television ratings

38. When media consumers search for knowledge as a motive, the need becomes:

(A) Speculative

(B) Selective

(C) Affective

(D) Cognitive

39. Which one of the following refer to the percentage of how often a keyword appears in
relation to the total words on that webpage?

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(A) Keyword phrase

(B) Keyword stuffing

(C) Keyword graph

(D) Keyword density

40. New media have facilitated a type of communication which is

(A) Abstract

(B) Conceptual

(C) Non associational

(D) Interactive

41. When a variable at the nominal level is changed so that it can be amenable to higher
order statistics, it is known as:

(A) Dummy variable

(B) Fill-in variablo

(C) Equivalent variable

(D) Distributive variable

42. Truth is promoted in Public Relations as a model of:

(A) Public Information

(B) Corporate Lobbying

(C) Corporate Profit

(D) Corporate Rivalry

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43. Individual differences theory laid the foundation for

(A) Stimulus-response theory

(B) Media violence theory

(C) Media rejection perspective

(D) Psycho dynamic model

44. In media research, replication is done to confirm:

(A) Removal of hypotheses

(B) Duplication

(C) Incongruity

(D) Scientific fact

45. Match the following film-makers with their films:

List I List II

(a) Laura Mulvey. (i) The Tempest (1978)

(b) Ken Loach. (ii) High Hopes (1988)

(c) Mike Leigh. (iii) The Riddles of Sphnix (1977)

(d) Derek Jarman. (iv) Raining Stones (1993)

Choose the correct option from those given below:

Codes:

(a), (b), (c), (d)

(A) (iii), (iv), (ii), (i)

(B) (i), (ii), (iv), (iii)

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(C) (iv), (iii), (i), (ii)

(D) (ii), (i), (iii), (iv)

46. What are the characteristics of scientific method of research?

(a) Empirical

(b) Predictive

(c) Cumulative

d) Emphasis on single source

(e) Legitimate source

Choose the correct option

(A) (c), (d) and (e)

(B) (b), (c) and (d)

(C) (a), (b) and (c)

(D) (a), (b) and (e)

47. Toy Story' is the first animation film created by

(A) Disney Studio

(B) Lucas film

(C) Pixar

(D) Apple

48. Out of the following, which are the Gestalt principles that aid in explaining visual
perception?

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(a) Figure ground separation

(b) Eye movement

(c) Grouping by proximity and similarity

(d) Information zones

Choose the correct option from those given below:

(A) (a) and (d)

(B) (a) and (c)

(C) (b) and (c)

(D) (b) and (d)

49. The sequence of formal properties at interval level is

(A) Substitution, association symmetry, communication, uniqueness

(B) Uniqueness, symmetry, commutation substitution, association

(C) Symmetry, association, commutation, substitution, uniqueness

(D) Association, substitution, symmetry, communication, uniqueness

50. Cultural imperialism perspectives emerged from the tradition of:

(A) ago School

(B) Critical political economy

(C) Participatory development

(D) Annenberg School

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51. Given below are two statements one is labelled as Assertion (A) and the other is labelled
as Reason(R):

Assertion (A): Magazine publication has an uncertain future

Reason (R): Audience fragmentation is due to inter-media competition prompted

marketing strategy

In the light of the above two statements, choose the correct option

(A) Both (A) and (R) are true and (R) is the correct explanation of (A)

(B) Both (A) and (R) are true and (R) not the correct explanation of (A)

(C) (A) is true, but (R) is false

(D) (A) is false, but (R) is true

52. Respondents' reactions to experimental conditions are described as

(A) experimental orientation

(B) experimental mortality

(C) demand characteristics

(D) demand diversification

53. Given below are two statements one is labelled as Assertion (A) and the other is
labelled as Reason (R):

Assertion (A): The constitutionality of any legislation limiting the media freedom in
India cannot be challenged

Reason (R): In their passion to create a welfare state, the governments tend to ignore the
media's right to freedom

In the light of the above two statements,

choose the correct option:

(A) Both (A) and (R) are true and (R) is the correct explanation of (A)

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(B) Both (A) and (R) are true and (R) is not the correct explanation of (A)

(C) (A) is true, but (R) is false

(D) (A) is false, but (R) is true

54. What is the aspect ratio of IMAX motion picture film format?

(A) 1.43:1

(B) 1.77:1

(C) 1.33:1

(D) 1.66:1

55. Which of the following procedures are needed to guard against external invalidity in
sample selection?

(a) Use of random sample

(b) Use of heterogeneous samples

(c) Avoiding replication of study

(d) Selection of a representative sample

(e) Use of homogeneous samples

(f) Ignoring sampling errors

Choose the correct answer from the options given below:

(A) (a), (c) and (f)

(B) (a), (b) and (d)

(C) (d), (e) and (f)

(D) (b), (c) and (e)

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56. Given below are two statements one is labelled as Assertion (A) and the other is labelled
as Reason (R):

Assertion (A): The industrial advertisements should use teaser headlines

Reason (R): Because advertising headlines should give specific news about the product
and its application to the light of the above two statements,

choose the correct option

(A) Both (A) and (R) are true and (R) is the correct explanation of (A)

(B) Both (A) and (R) are true and (R) is not the correct explanation of (A)

(C) (A) is true, but (R) is false

(D) (A) is false, but (R) in true

57. Charity in print news report can be enhanced by using

(A) Adjectives

(B) Idiomatic expressions

(C) Figures of speech

(D) Conversational style

58. Which two of the following are Central Government Mission Mode Projects under the
national e governance plan?

(a) E office

(b) Pengon

(c) Public Distribution System

(d) National Land Records Modernisation Programme

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Choose the correct option from those given below:

(A) (a) and (b)

(B) (c) and (d)

(C) (a) and (c)

(D) (b) and (d)

59. A set of related propositions that provide a systematic explanation of different

phenomena by specifically identifying relationship among concepts is called a:

(A) Theory

(B) Definition

(C) Prediction

(D) Procedure

60. Identify the correct chronological sequence of the following editors of The Time of India.

(A) Stanley Reed - Lovat Fraser- Thomas Jewel Bennett- Robert Knight

(B) Lovat Fraser - Stanley Reed- Robert Knight - Thomas Jewel Bennett

(C) Robert Knight - Thomas Jewel Bennett- Lovat Fraser- Stanley Reed

(D) Thomas Jewel Bennett- Robert Knight - Stanley Reed- Lovat Fraser

61. According to EM Rogers communication is seen as a:

(A) Process of idea convergence

(B) Process of data transfer

(C) Process of information preservation

(D) Process of trial and error experiment

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62. In Film Fables, the French theorist Jacques Ranciere distinguishes between two kinds of
art experience which are

(a) Poetics of action and representation

(b) Poetics of absence

(c) Poetics of reaction

(d) Pocties of presence

Choose the correct option from the following:

(A) (a) and (d)

(B) (a) and (c)

(C) (b) and (d)

(D) (a) and (b)

63. What technique combines live action performance and computer- generated animation?

(A) Impact editing

(B) Motion capture

(C) Multiple exposure

(D) Overlapping editing

64. Match the characteristics of typefaces with the kinds of print type and print method:

List I List II

(a) Raised typefaces. (i) Screen printing

(b) Computer set type. (ii) Hot metal type

(c) Lithography. (iii) Cold type

(d) Use of mesh. (iv)Offset

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Choose the correct options from those given below:

Codes:

(a), (b), (c), (d)

(A) (i), (ii), (iii), (iv)

(B) (ii), (iii), (iv), (i)

(C) (iii), (iv), (i), (ii)

(D) (iv), (i), (ii), (iii)

65. When media companies are owned by non media business houses, it is called:

(A) Chain ownership

(B) Joint stock ownership

(C) Conglomerate ownership

(D) Charitable ownership

66. According to Indian Penal Code, malice means:

(a) Malice in fact

(b) 11-feeling or hatred

(c) Absence of good faith

(d) Improper motive

(e) Critical view

(f) Passive negation

Choose the correct answer from the options given below:

(A) (a), (b) and (c)

(B) (b), (c) and (d)

(C) (d), (e) and (f)

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(D) (a), (b) and (d)

67. Professional code of conduct for journalists includes the following:

(a) Publication of material that would lead to crime

(b) Scurrilloas writings against the authority

(c) Respect for information authenticity

(d) Respect for the integrity of sources

(e) Responsible in framing public opinion

Choose the correct option:

(A) (a), (b) and (c)

(B) (b), (c) and (d)

(C) (a), (c) and (e)

(D) (c), (d) and (e)

68. The revenue model of print media business focusses on:

(a) More advertisements

(b) More news and editorials

(c) Less serious and more soft contents

(d) Infotainment

(e) More circulation

(f) More human resources

Choose the correct option:

(A) (a), (b) and (f)

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(B) (a), (c) and (d)

(C) (b), (e) and (f)
(D) (c), (e) and (f)

69. Corporate communication campaign theories are linked to the following theoretical
frameworks. They are:

(a) Systems theory

(b) Agenda-setting theory

(c) Social construction of meaning theory

(d) Legitimacy gap theory

(e) Social exchange theory

Choose the correct option:

(A) (a), (d) and (e)

(B) (a), (b) and (c)
(C) (a), (c) and (d)
(D) (a), (b) and (e)

70. Three essential characteristics of the Information Society are:

(a) Increased supply of information

(b) Information poverty in society

(c) Growth of information consumption

(d) Information suppression in society

(e) Information application and effect

Choose the correct option:

(A) (a), (b) and (c)

(B) (b), (d) and (e)
(C) (a), (c) and (e)

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(D) (a), (d) and (e)

71. What determined the length and duration of the message in the pre-internet age?

(A) Legal restrictions

(B) The existing technology

(C) Social responsibility

(D) Industrial labour

72. The sequential images of media audiences are:

(A) Mainstreamers, aspirers, succeeders, reformers

(B) Aspirers, reformers, mainstreamers, succeeders

(C) Succeeders, aspirers, reformers, main streamers

(D) Reformers, mainstreamers, succeeders, aspirers

73. Match the following codes of communication with their description

List I List II

(a) Operational codes. (i) Collective perception

(b) Natural codes. (ii) Appreciation of artifacts

(c) Aesthetic codes. (ii) Message production

(d) Ideological codes. (iv) Socio-cultural world

Choose the correct options from those given:

Codes:

(a), (b), (c), (d)

(A) (i), (iii), (ii), (iv)

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(B) (iii), (iv), (ii), (i)

(C) (ii), (iv), (i), (iii)

(D) (iv), (iii), (ii), (i)

74. When a person makes a false representation to others causing damage to the plaintiff – it
is legally called

(A) Disparagement

(B) Passing off

(C) Innuendo

(D) Deception

75. Which of the following questions are not yet definitively answered by media research?

(a) Why do people use mass media?

(b) What individual needs make people use one medium over other mass media?

(c) How many audience needs mass media fulfil?

(d) Are media running out of soft fare?

(e) Has audience research outlived its utility?

(f)Media research means media syndrome has to be accounted

Choose the correct answer from the options given below:

(A) (a), (b) and (c)

(B) (b), (c) and (d)
(C) (c), (d) and (e)
(D) (d), (e) and (a)

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76. What is the colour temperature of HMI lights?

(A) 10,000K

(B) 3200°K

(C) 1000°K

(D) 5600°K

77. Image effects in television advertisements to attract viewers are referred to as

(A) Cross overs

(B) Instillers

(C) Inserts

(D) Optical

78. In International Communication, ---------------------emphasizes non-violent

communication.

(A) Covenant

(B) Convention

(C) Governance session

(D) Diplomacy

79. If any incorrect explanation is given by the researcher, it is called

(A) Operational invalidity

(B) Restrictive hypothesis

(C) Conceptual error

(D) Artifact

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80. Match the following media concepts to the respective authors

List I List II

(a) Audience analysis. (i) Stuart Hall

(b) Frames of reference. (ii) John B Thomson

(c) Self-formulation. (iii) Elihu Katz

(d) Resistance through rituals. (iv) Denis McQuail

Choose the correct options from those given below:

Codes:

(a), (b), (c), (d)

(A) (i), (ii), (iii), (iv)

(B) (iv), (iii), (ii), (i)

(C) (iii), (iv), (i), (ii)

(D) (iv), (i), (ii), (iii)

81. Which of the following factors have affected the newspaper industry to a large extent?

(a) Competition from other media

(b) Increase in newspaper readership in neighbouring countries

(c) ICT enabled live reporting on TV

(d) Government policy of reducing newspaper reading

Choose the correct option:

(A) (a) and (b)

(B) (b) and (c)
(C) (c) and (d)
(D) (a) and (c)

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82. Match the following themes of stories with the type of journalism each belongs to:

List I List II

(a) Misuse of public funds. (i) Interpretive Journalism

(b) Green movements. (ii) Data Journalism

(c) Increase in white collar crimes in (iii) Investigative Journalism

cities.

(d) Local bodies election. (iv) Campaign Journalism

Choose the correct options from those given below:

Codes:

(a), (b), (c), (d)

(A) (iii), (iv), (ii), (i)

(B) (iv), (iii), (i), (ii)

(C) (i), (ii), (iii), (iv)

(D) (ii), (iii), (iv), (i)

83. Given below are two statements - one is labelled as Assertion (A) and the other is
labelled as

Reason (R)

Assertion (A): Media are more than the sum of their texts.

Reason (R) :Because media do not operate in the context of political economy

In the light of the above two statements,

choose the correct option:

(A) Both (A) and (R) are true and (R) is the correct explanation of (A)

(B) Both (A) and (R) are true and (R) is not the correct explanation of (A)

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(C) (A) is true, but (R) is false

(D) (A) is false, but (R) is true

84. Copyright extends to

(a) Published works

(b) Unpublished works

(c) Parliamentary reports in newspapers

(d) Academic writings for public use

(e) Research papers in public domain

(f) Creative art work

Choose the correct answer from the options given below

(A) (a), (b) and (f)

(B) (b), (c) and (e)
(C) (c), (d) and (e)
(D) (d), (e) and (f)

85. Which of the following scholars conducted an ethnographic study of film fan clubs in
Madurai, India?

(A) Joselyn Zivin

(B) Steve Derne

(C) Sara Dickey

(D) Rachel D Wyer

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86. The post-colonial theory of communication rejects the myth of

(a) Multiple interpretations

(b) Objectivity

(c) Balance

(d) Pluviverse

Choose the correct option:

(A) (a) and (b)

(B) (c) and (d)

(C) (b) and (c)

(D) (a) and (d)

87. Match the following authors with their concepts:

List I List II

(a) Tim Miller. (i) Explosion of narrativity

(b) Mark Slouka. (ii) Systems of space

(c) Mark Paster (iii) Culture of simulation

(d) George Myerson. (iv) Digital soup

Choose the correct options from those given below:

Codes:

(a), (b), (c), (d)

(A) (iv), (iii), (ii), (i)

(B) (iv), (iii), (i), (ii)

(C) (iii), (iv), (ii), (i)

(D) (i), (ii), (iii), (iv)

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88. Identify the correct sequence of the following press laws

(A) Defence of India Act Press Council Act, Publication of Objectionable Matter Act,
Parliamentary Proceodings (protection of publication) Repeal Act

(B) Parliamentary Proceedings (protection of publication) Repeal Act, Defence of India Act,
Press Council Act, Publication of Objectionable Matter Act

(C) Press Council Act, Publication of Objectionable Matter Act, Defence of India Act,
Parliamentary Proceedings (protection of publication) Repeal Act

(D) Publication of Objectionable Matter Act, Defence of India Act. Parliamentary

Proceedings (protection of publication) Repeal Act, Press Council Act

89. The process of photographing an object has the sequence of

(A) Camera movement, focus, framing, distance

(B) Framing, focus, distance, camera movement

(C) Focus, distance, framing, camera movement

(D) Distance, focus, framing, camera movement

90. Given below are two statement- one is labelled as Assertion (A) and the other is
labelled as

Reason (R):

Assertion (A): Matrix management is an approach relevant to media industry

Reason (R): It does not depend upon huge staff and facilities as people and resources
can be used on project basis.

in the light of the shore two statements

choose the correct option

(A) Both (A) and (R) are true and (R) is the correct explanation of (A)

(B) Both (A) and (R) are true and tR) is not the correct explanation of (A)

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(C) (A) is true, but (R) false

(D) (A) is false, but (R) tree

Directions (Q. No 91 to 95): Read the following passage carefully and answer the
questions

Over the course of the twentieth century, Britain and India, each in the turn became
arenas of competitive publicity wherein official propaganda vied with that of Indian
political parties, commercial organizations, non-official Europeans. popular pressure
groups and their respective media. The two world wars intensified the need for
imperial control and news management, albeit in way that were specific to large-scale
international conflict.it is not intended to examine official war propaganda in this
paragraph- a field that has received its fair share of academic attention- except to
emphasise the advances made between the conduct of first and the second world wars
by the Government of India and Whitehall. both in their approach to the imperative for
such actions civilian and military as well as the resources deployed towards this end
London continued to serve as the pre-eminent geographic epicenter for political news,
as i had in the nineteenth century. yet it is necessary to underline the global dimension
of the information networks that had matured by the twentieth. encapsulated by but
limited to institutional developments such as the Empire Press Union (EPU) as well as
advances in transport technology (eg aviation) and the birth of new media (e.g. radio)
Founded in London during 1909 the EPU brought together under the aegis of the
British press, journalists and news agencies of her dependent empire, including India,
the Dominions, Crown colonies and protectorates The Initiative was designed to
harness the influence of communication and media technologies to the cause of imperial
unity and to encourage intra imperial cooperation and cultural interchange in the
sphere of journalism, with the overall aim being to create a transnational information
community The prominent role of the British national press (Fleet Street)and Reuters
international news agency a conveyor of information and conduits of influence
continued apace, and did the reach of Reuters subsidiary catena to domestic news the
Associated Press of India (API), established in 1908. Yet there were challenges to the
supremacy the substantive threat to Reuters foreign monopoly, was led by the
Associated Press of America (AP) and the United Pies of America (UP) Indians too, had
long resented Reuters symbiotic relationship with the Raj. accusing the agency of
subversion and subterfuge

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91. What did the two world wars contribute to competitive publicity?

(A) Intensified conflict with political parties

(B) Forming popular press group

(C) Managing news

(D) Development of commercial organizations

92. Why was EPU founded in London?

(A) For creation of transnational information community to help the empire

(B) Development of relationship between British and Indian Government

(C) To study news media

(D) For more coverage of anti-empire political news

93. Why did London become the pre-eminent geographic epicentre of political news?

(A) The advances made during the first and second world wars by British
Government

(B) The development of information networks globally

(C) The increase in imperial control over India

(D) The response of Indian political parties

94. What is the focus of the paragraph?

(A) Examination of official propaganda

(B) Technological advances during first and second world wars

(C) Strategies needed for imperial information management

(D) Reuters contribution to the struggle of India

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95. Which of the following posed a threat to Reuters' foreign monopoly?

(A) Prominent role played by the British national press

(B) Reuters' role in Fleet Street

(C) Setting up of Associated Press of India

(D) Emergence of Associated Press of America

Directions (Q. No. 96 to 100): Read the passage carefully and answer the questions
following:

The technological change and evolution in the printing, publishing and

communications industry and increasing market requirements in terms of quality costs
and distribution of print media, have led to a considerable change in the technologies
and processes used for their production Digitalization, automation, synergistic
technologies and innovations are further signs of improvements, developments and
new production methods and processes. Demand on print media is also influenced by
the spread of electronic media together with new possibilities in information storage
and availability, production and design of print media and the creation of new
multimedia products, in particular as well as the workflow stages involved in media
production Processes and equipment used to produce print media require the use of a
wide range of innovative technologies and components from all areas of technology
and industry the need for cross functional interdisciplinary working is particularly
strong in the graphic arts industry and therefore involves cooperating with partners
from many industrial sectors. It is the advances in computer and networking
technology, digital control and processing of production equipment within the total
production chain in print media creation that is from concept to the final print media
product which more than anything else have enabled the traditional production areas of
prepress, press and post press to evolve together and be realized for practical use.
Digital workflow has become a reality Computer to technologies characterize
production with their wide range of possibilities for realizing digital print production
Novel printing technologies, production methods and strategies have become possible
and are being used in practice Digitalization has also created the premedia sector in
which information for distribution is created as a digital master that forms the basis for
duplication via both print media and electronic media. In order to produce the supply

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media products and services companies, management and technical personnel, trainees,
teachers and instructors must adapt equally to existing and continually developing now
structures, technologies and opportunities in today's information society Investment
decisions must be made from a commercial, technical, market and customer specific
point of view, based on a wide range of business and technical performance factors and
criteria. Information and knowledge on this meteoric development and new
possibilities have been published in numerous books and papers in technical literature
and presented and discussed at national and international symposia and conferences,
but mostly only describing specific subjects.

96. What is the requirement in graphic arts industry?

(A) Expansion of electronic media

(B) Distribution of print media channels

(C) Need for cross-functional working from other industries

(D) Innovative practices to market the products

97. What is the focus of the passage?

(A) Digitalization of learning

(B) Need for reduction of prices in media sector

(C) Other duplication methods of printing

(D) Historical evolution of printing

98. What enabled the traditional production areas of print to enhance quality?

(A) Creation of new media products

(B) Availability of new distribution channels for print media

(C) Advances in computer and networking technologies

(D) Spread of electronic media networks

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99. What are the teachers expected to adopt in today's Information society?

(A) New technologies and opportunities

(B) Antique printing technologies

(C) Learning about analogization of media sector

(D) Frequent change of workflow stages

100. What is the reason for the change in print production?

(A) Increasing market requirements

(B) Changes in work places

(C) Sub-standard print practices

(D) Prohibitive cost of printing

ANSWER KEY

Q.NO ANS Q.NO ANS

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1 B 26 C

2 A 27 B

3 A 28 D

4 B 29 D

5 D 30 A

6 C 31 A

7 B 32 A

8 B 33 C

9 D 34 C

10 D 35 C

11 A 36 C

12 D 37 A

13 D 38 D

14 B 39 D

15 B 40 D

16 D 41 A

17 C 42 A

18 B 43 D

19 A 44 D

20 A 45 A

21 A 46 C

22 C 47 C

23 D 48 B

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24 C 49 C

25 D 50 B

Q.NO ANS Q.NO ANS

51 B 76 D

52 C 77 D

53 D 78 D

54 A 79 D

55 B 80 B

56 A 81 D

57 D 82 A

58 A 83 C

59 A 84 A

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60 C 85 C

61 A 86 C

62 A 87 B

63 B 88 A

64 B 89 B

65 C 90 A

66 D 91 C

67 D 92 A

68 B 93 B

69 A 94 C

70 C 95 D

71 B 96 C

72 A 97 D

73 B 98 C

74 B 99 A

75 A 100 A

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JUNE 2019 Paper II

1. Which of the following file formats was developed by Adobe as an open standard raw format?

(A) JPEG

(B) TIFF

(C) DNG

(D) PNG

2. What is the segmentation determined by a large number of variables like purchase occasions,
benefits sought user status and usage rate called?

(A) Demographic

(B) Psychographic

(C) Behaviouristic

(D) Locational

3. What kind of approach does Dziga Venov's Man with a Monte Camera have?

(A) Expository

(B) Interactive

(C) Reflexive

(D) Observational

4. The chronological sequence of the following radio programmes broadcast over AIR is:

(A) Yuva Vani. Gyan Vani. Kisan Vani Swasth Bharat

(B) Kisan Vani. Yuva Vani. Gyan Vani Swasth Bharat

(C) Gyan Vanı, Yuya Vani, Swasth Bharat Kisan Vani

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(D) Kisan Vani Swasth Bharat, Gyan Vani Yuva Vani

5. It helps in identifying a brand, is timeless reproducible, memorable and can be legally

protected It is the:

(A) brand image

(B) corporate identity

(C) patent

(D) annual report

6. Assertion(A): The National Film Awards given by the Directorate of Film Festivals has broken
non feature films into genres

Reason(R): This provides for a greater scope to give awards to divine ideologies and subjects

Choose the appropriate option from the following

(A) Both (A) and (R) are true, and (R) is the correct explanation of (A)

(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A)

(C) (A) is true, but (R) is false

(D) (A) is false, but (R) is true

7. Who is the founder of the film magazine,Cahiers du Cinema?

(A) Francois Truffaut

(B) Claude Chabrol

(C) Andre Bazin

(D) Jean Luc Godard

8. Dewesternisation of news values means less emphasis on:

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(A) community programmes

(B) village development

(C) Crime and violence

(D) sports events

9. What was the suggestion of Robert McNamara for development of the Third World countries?

(A) To take village as a unit

(B) To take block as a unit

(C) To take zone as a unit

(D) To take region as a unit

10. Validity test is to establish the truthfulness of the content/data, whereas reliability test is for the:

(A) instrument/tool

(B) design

(C) statistics

(D) structure of the thesis

11. The study of activities that people engage in while looking for products to satisfy their needs and
desires is called

(A) audience research

(B) consumer behaviour

(C) brainstorming

(D) pre-test research

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12. Match List-I with List II

List-1 List-II

(Technical terms) (Research designs)

(a) Categorisation (1) Survey design

(b) Thick description (ii) Grounded method

(c) Intervening variable (iii) Observation

(d) Memo writing (iv) Content analysis

Choose the correct option from the following:

(a)(b)(c)(d)

(A) i, ii, iii, iv

(B) ii, I, iv, iii

(C) iv, iii, i, ii

(D) iii, iv, ii, i

13. What is the blueprint of newspaper design called?

(A) Visual print

(B) Dummy

(C) Gallery

(D) Skeleton

14. Set up in 2015, the Indian startup company that shows films at remote locations using mobile
theatres is:

(A) Show Time

(B) Picture Time

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(C) Show This

(D) Picture This

15. Match List-I with List-II

List-1 List-11

(Software) (Usage in media)

(a) InDesign (i) Photo editing

(b) Lightroom (ii) Websites development

(c) Dream weaver (iii)Audio editing

(d) Nuendo (iv) Newspaper designing

Choose the correct option from the following:

(a), (b), (c), (d)

(A) (ii), (i), (iii), (iv)

(B) (iii), (ii), (i), (iv)

(C) (iv), (i), (ii), (iii)

(D) (i), (iv), (ii), (iii)

16. If an advertisement draws attention to a brand through sensual communication which of the
following appeals is it making use of

(A) Lifestyle

(B) Sex appeal

(C) Provocation

(D) Rationale.

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17. Which of the following determines whether a certain media combination provides the greatest
reach and frequency for the product service?

(A) Neuromarketing

(B) Synergistic marketing

(C) Service marketing

(D) Ambush marketing

18. Assertion (A): Communication audit is an examination of an organization's communication

strategies, activities and program

Reason (R): It is helpful in accessing the difference between how an organization’ s stakeholders
perceive the organization and how it wishes to be seen

Choose the appropriate option from the following

(A) both (A) and (R) are true, and (R) is the correct explanation of (A)

(B) Both (A) and (R) are true but (R) is not the correct explanation of (A)

(C) (A) is true, but (R) is false

(D) (A) is false, but (R) is true

19. Match List I with List-II

List I List-II

(a) Sacred games. (i) altbalaji

(b) Breathe. (ii) netfix

(c) Bose Dead/Alive. (iii) TVF

(d) Tripling. (iv) prime video

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Choose the correct option from the following:

(a), (b), (c), (d)

(A) (i), (ii), (iii), (iv)

(B) (iii), (i), (iv), (ii)

(C) (iv), (ii), (iii), (i)

(D) (ii), (iv), (i), (iii)

20. Match List I with List II:

List I List II

(Authors Edition) (Titles)

(a) Stuart Hall (i) The Gutenberg Galaxy

(b) Raymond Williams (ii) Empire and Communications

(c) Marshall McLuhan (iii)Culture and Society

(d) Harold nnis (iv) New Left Review

Choose the correct option from the following:

(a), (b), (c), (d)

(A) (iii), (iv), (ii), (i)

(B) (ii), (i), (iv), (iii)

(C) (iv), (iii), (i), (ii)

(D) (i), (ii), (iii), (iv)

21. If the relationship between variables is linear which of the following is correct?

(A) The relationship can be most accurately represented by a straight line

(B) All the points will fall on a curved line

(C) The relationship is best represented by parallel lines

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(D) All the points most fall exactly on a wavy line

22. What is the major indicator of development according to the communications view?

(A) Per capita income

(B) Free movement of goods and services

(C) Political and intellectual freedom

(D) Intellectual property rights

23. If an independent variable is manipulated in a research method, it is known as

(A) experimental research

(B) ethnographic research

(C) focus group discussion

(D) participant observation

24. The correct sequence of making animation videos is

(A) storyboard modelling, texturing, rigging, animation

(B) animation, modelling. texturing. story board, rigging

(C) rigging, texturing, Story board, modelling, animation

(D) storyboard, rigging, texturing, modelling, animation.

25. Punishment for violation privacy is described under one section of Information Technology Act,
2000. What is that section?

(A) 66 A

(B) 66 B

(C) 66 C

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(D) 66 E

26. Designed with journalistic visual materials and facts, "Gone Gitmo project offers the users to
enter Guantanamo Prison Camp as a Prisoner and experience it What type of journalism does
Gone Gitmo fall under?

(A) Analytical journalism

(B) Guerrilla journalism

(C) Gonzo journalism

(D) Immersive journalism

27. Which one of the following international agencies is criticized for representing the Western
interests in global economic development

(A) Oxfam

(B) ILO

(C) IME

(D) JICA

28. The correct sequence of steps of pre-crisis phase is

(A) response- recovery-development

(B) preparedness-mitigation- prevention

(C) relief-recovery rehabilitation

(D) planning prevention-evaluation

29. Unitisation of news is followed in

(A) frame anaslysis

(B) deconstruction

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(C) content analysis

(D) critical discourse analysis

30. Identify the chronology in which the following television metrics have been adapted in india:

(a) aMAP

(b) TAM

(c) DART

(d) INTAM

Choose the correct option from the following:

(A) (c), (b), (d), (a)

(B) (e), (d), (b), (a)

(C) (c), (a), (b), (d)

(D) (d), (c), (a), (b)

31. Everett Rogers in his book Diffusion of Innovations adopted the methodology of

(A) sunny design

(B) meta-analysis

(C) experimental design

(D) case study

32. Match List I with List II

List I List II

(Animation techniques) (Explanation)

(a) 3D (i) Cel

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(b) Motion Graphics (ii) CGI

(c) 2D (iii)Typographical animation

(d) Traditional (iv) Vector based

Choose the correct option from the following:

(a), (b), (c), (d)

(A) (ii), (iii), (iv), (i)

(B) (i), (ii), (iii), (iv)

(C) (iii), (iv), (i), (ii)

(D) (iv), (i), (ii), (iii)

33. Identify the news portal run exclusively women for rural journalism in India:

(A) Gaon Connection

(B) Khahar Lahariya

(C) Grassroot

(D) Kurukshetra

34. A virtual reality video aspect is

(A) 90 degree

(B) 120 degree

(C) 360 degree

(D) 180 degree

35. Assertion (A): Newspaper editors are not tolerant of the digital manipulation of photography for
hard news stories, whereas they agree with such photo graphs for soft news item.

Reason (R): Nicely cropped photographs increase the sales of newspapers.

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Choose the appropriate option from the following

(A) Both (A) and (R) are true, and (R) is the correct explanation of (A)

(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A)

(C) (A) is true, but (R) is false

(D) (A) is false, but (R) is true

36. Assertion (A): Today citizen journalists have become a source for content in professional media

Reason (R): The user-generated content is accepted as the media world is becoming network
based.

Choose the appropriate option from the following:

(A) Both (A) and (R) are true, and (R) is the correct explanation of (A)

(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A)

(C) (A) is true, but (R) is false

(D) (A) is false, but (R) is true

37. Match List-1 with List-11

List-1 List-11

(Media terms) (Connotation)

(a) Media characteristics (i) Forms of communication that support

sales

(b) Media reach (ii) A standardized system for evaluating the

effectiveness of communication

(c) Media measurement (iii)Relative strengths and weakness of each

medium keeping in view its inherent
characteristics

(d) Marketing communication (iv) Percentages of people in various SEC

categories Accessing media.

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Choose the correct option from the following:

(a), (b), (c), (d)

(A) (ii), (iii), (iv), (i)

(B) (iii), (iv), (ii), (i)

(C) (iv), (i), (ii), (iii)

(D) (i), (ii), (iii), (iv)

38. The sequence of four basic media effects listed by Marshall McLuhan and Enc McLuhan is:

(A) displacement retrieval conversion amplification

(B) renewal, conversion, amplification displacement

(C) conversion, amplification, displacement retrieval

(D) amplification. displacement, retrieval, conversion

39. Match List 1 with List 11

List 1 List 11

(Theory) (Pre-pounder/ Theorists)

(a) Dependency (i) Carl Hovland

(b) Inoculation (ii) Ball Rokeach and Defleur

(c) Persuasion and attitude change (iii)Lawrence Kincaid

(d) Convergence and McGuire and (iv) McGuire and Papageorgis

divergence

Choose the correct option from the following:

(A) (ii), (iv), (i), (iii)

(B) (i), (ii), (iii), (iv)

(C) (iv), (iii), (ii), (i)

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(D) (iii), (i), (iv), (ii)

40. Match List I with List II

List I List II

(Journalists) (Area of work)

(a) Patricia Mukhim (i) Newspaper cartoonist

(b) Gautam Bhattacharya (ii) Photojournalist

(c) O.V. Vijayan (iii)Newspaper editor

(d) Pablo Bartholomew (iv) Sports journalist

Choose the correct option from the following:

(a), (b), (c), (d)

(A) (ii), (i), (iii), (iv)

(B) (iii), (iv), (i), (ii)

(C) (i), (iii), (iv), (ii)

(D) (iv), (ii), (iii), (i)

41. The natural zero point is the characteristic of which level of measurement?

(A) Interval

(B) Ratio

(C) Ordinal

(D) Nominal

42. The epistemology of communitarian discourse in development communication was analyzed by

(A) Majid Tehranian

(B) EM Rogen

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(C) Daniel Lerner

(D) Andre Gunder Frank

43. Assertion (): A television program has both temporal and formal boundaries

Reason (R) A program over television is not a fragmented output

Choose the appropriate option from the following

(A) Both (A) and (R) are true and (R) is the correct explanation of (A)

(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A)

(C) (A) is true, but (R) is false

(D) (A) is false, bat (R) is true

44. The third sector initiatives are meant to support the policy framework of the

(A) private sector

(B) cooperative sector

(C) corporate sector

(D) public sector

45. Which two features make the experimental design stronger?

(A) Randomization and sample size

(B) Control group and sample size

(C) Randomization and control group

(D) Sample size and error

46. Which of the following is NOT Video software:

(A) final cut pro

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(B) permier pro

(C) Pinnacle

(D) Protools

47. What type of a radio station would be best to address the concerns and issues of a particular
group of people?

(A) FM station

(B) AM station

(C) Community radio station

(D) Satellite radio station

48. In reality television programmes:

(a) camera follow people around

(b) live news stories are shown

(c) games shows are shot in documentary style

(d) people derive voyeuristic pleasure

Which of the following combinations of factors holds true for reality television programmes?

(A) (b), (c), and (d)

(B) (b), (a), and (c)

(C) (a), (c) and (d)

(D) (a), (b) and (c)

49. Which of the following press release is issued to respond to an adverse comment in media by
concerned organization?

(A) Announcement release

(B) Response news release

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(C) Bad news release

(D) Spot news release

50. Which theory of the following is related to development communication?

(A) Cultivation analysis

(B) Spiral of silence

(C) Magic bullet

(D) Two Step flow

51. Which term is used to describe the structures built up by people as they Interact with the
environment in order to organize their experience?

(A) Schemas

(B) Theories

(C) Models

(D) Framework

52. Match List I with List II:

LIST I LIST II

(e-governance initiatives) (function)

(a) NDLM (i) Unified payment interface app

(b) E-TAAL (ii) IT training aiming BPL citizens

(c) BHIM (iii) Real time status on delivering

electronic services

(d) E-Sampark (iv) Mass communication via mail and

moblie

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Choose the correct option from the following:

(a), (b), (c), (d)

(A) (i), (ii), (iii), (iv)

(B) (ii), (iii), (i), (iv)

(C) (iii), (iv), (ii), (i)

(D) (iv), (i), (iii), (ii)

53. The first full-fledged newspaper edit among the following to become the Uni Minister for
Information and Broadcasting was:

(A) P. Upendra

(B) P.A. Sangma

(C) P.R Das Munshi

(D) R.R. Diwakar

54. Which research technique is used for the objective, systematic and quantitative description of the
manifest content in media messages?

(A) Survey analysis

(B) Cohort analysis

(C) Content analysis

(D) Multivariate analysis

55. What was the mandate of the B G. Verghese Committee in 1977?

(A) To look into the issue of autonomy of Doordarshan and All India Radio

(B) To make policy for FM radio stations

(C) To improve rural radio coverage and access

(D) To make policy for the community radio

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56. Films which are made to counter stereotyping art called:

(A) counter-stereotyping film

(B) transcoding films

(C) Counter – transcoding films

(D) revenge film

57. The financial health of Indian news agencies is affected became of

(A) decline in advertising support

(B) growth of local newspapers

(C) Lack of professional manpower

(D) emergence of news portals

58. According to Robert Entman, the correct sequence of purpose of framing is:

(A) diagnose define problems, suggest remedies, make moral judgement

(B) define problems diagnose causes make moral judgements suggest remedies

(C) define problems, diagnose causes, suggest remedies, make moral judgements

(D) male moral judgement, define problems, diagnose causes suggest remedies

59. using multiple sources of data to examine assertion in research is called:

(A) data interpretation

(B) data triangulation

(C) data circulation

(D) data precision

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60. Which type of organizational culture prefers to look outside its organization to stay updated?

(A) Role culture

(B) Power culture

(C) Task culture

(D) person culture

61. Ferdinand de Saussure divided language into

(A) encoding and decoding

(B) content and style

(C) sub test and hidden meaning

(D) langue und parole

62. Laissez faire doctrine is associated with which of the following normative theories?

(A) Marxist theory

(B) Libertarian theory

(C) Authoritarian theory

(D) Democratic participation theory

63. The Directorate of Advertising and a Publicity (DAVP) is merged with

(A) Bureau of Outreach and Communication

(B) Directorate of Public Relations

(C) Publication Division

(D) Research & Reference Wing

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64. The famous Bollywood actor who led a discussion after every episode of Hum Log is:

(A) Dilip Kumar

(B) Nutan

(C) Amitabh Bachchan

(D) Ashok Kumar

65. Assertion (A): The growth of magazines is a historical phenomenon all over the world

Reason (R): Reader’s loyalty always Fluctuated in selecting a particular magazine for reading

Choose the appropriate option from the following

(A) Both CA) and (R) are true, and (R) is the correct explanation of (A)

(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A)

(C) (A)s true, but (R) is false

(D) (A) Is false, but (R) is true

66. Which one among the following media bouse first published the investigative coverage of
Panama papers?

(A) The Statesman

(B) Washington Post

(C) Wall Street Journal

(D) Die Zeit

67. Assertion (A): The surveillance function confirms the tribal nature of news

Reason (R): It is against the dominant rituals of our lives

Choose the appropriate option from the following

(A) Both (A) and (R) are true, and (R) is the correct explanation of (A)

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(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A)

(C) (A) is true, but (R) is false

(D) (A) is false, but (R) is true

68. The Dependista model of development communication is basically

(A) ideological

(B) mechanical

(C) natural

(D) supranational

69. The process of moving from theoretical definition of concepts 1o numerical representation of
these concepts into variables is called

(A) sampling

(B) testing of significance

(C) operationalisation

(D) hypothesis testing

70. Which of the following variables can be counted in specific output analysis?

(A) Source of story

(B) Degree of exposure

(C) Type of story

(D) Footfalls in an event

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71. Identify the issue for which Cambridge Analytica is in news:

(A) Data visualization

(B) Data privacy

(C) User analysis

(D) Spam in user accounts

72. To which ethical theory the statement Do unto others as you would have them do unto you
belongs?

(A) Categorical imperatives

(B) Utilitarian

(C) Relativism

(D) Golden mean

73. Which of the following does NOT fall in the purview of ASCI's code of self-regulation for
advertisements?

(A) Not to be used for crass promotion in a monopolistic market

(B) Truthful and fair to consumers and competitors

(C) Within bounds of generally accepted standards of public decency

(D) Not to be used indiscriminately for the promotion of product hazardous to the
society/individuals

74. Which of the following CANNOT be included in pitfalls of copywriting?

(A) Vagueness

(B) Double meaning phrases

(C) Stereotyping

(D) Unintentional defamation

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75. Visual stimuli which indicate relationships but not necessarily affect a response are called

(A) an index

(B) a signal

(C) a perspective

(D) a shot

76. In which development communication model people are expected to solve their own problems?

(A) Dominant paradigm

(B) Organic model

(C) Mechanistic model

(D) Limited effects model

77. Assertion (A): The Open Sky' policy led to the rapid spread of cable and satellite networks in
India in the early 1990s.

Reason (R): The policy was due to the restructuring of the Indian economy with a focus on
globalisation

Choose the appropriate option from the following

(A) Both (A) and (R) are true, and (R) is the correct explanation of (A)

(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A)

(C) (A) is true, but (R) is false

(D) (A) is false, but (R) is true

78. Assertion (A): The structuralist impact of advertising is drawn from critical political theories.

Reason (R): The new business practices and market research approaches have their own role to
play in this regard

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Choose the appropriate option from the following

(A) Both (A) and (R) are true, and (R) is the correct explanation of (A)

(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A)

(C) (A) is true, but (R) is false

(D) (A) is false, but (R) is true

79. Which of the following is NOT a function of marketing services department of an ad agency?

(A) Quality control

(B) Systems and processes

(C) Backend operations

(D) Streamlining financial aspects

80. Assertion (A): Mediated realism can be explained and understood in many ways

Reason (R): Some authors define mediated realism by its contents.

Select the appropriate option from the following

(A) Both (A) and (R) are true, and (R) is the correct explanation of (A)

(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A)

(C) (A) is true, but (R) is false

(D) (A) is false, but (R) is true

81. The duration spent on each client when multiplied by the salary of the resource yields

(A) human resource analysis

(B) business analysis

(C) cost benefit analysis

(D) time-cost analysis

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82. Covering the in-camera proceedings in a court falls under

(A) media freedom

(B) contempt of court

(C) breach of privilege

(D) violation of human rights

83. What is Internet Saathi?

(A) An initiative to reduce online gender disparity among rural Internet users of India

(B) Voice based online portal for central tribal India

(C) Matrimonial portal

(D) Job portal for BPL citizens of India

84. In Transactional Analysis theory, the author named the state of mind as:

(A) ego

(B) altitude

(C) mood

(D) mental state

85. Match List I with List-II:

List I List-II

(Concepts of Development Communication) (Authors/ Theorists)

(a) Art and science (i) F. Rozario-Braid

(b) Magic multiplier (ii) Daniel Lerner

(c) Element Of management (iii)Wilbur Schramm

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(d) Empathy (iv) Nora Quebral

Choose the correct option from the following:

(a), (b), (c), (d)

(A) (iv), (iii), (i), (ii)

(B) (i), (ii), (iii), (iv)

(C) (iii), (iv), (ii), (i)

(D) (ii), (i), (iv), (iii)

86. A group of detailed descriptive content analysis statistics that examines online messages,
volume, tone and engagement is called:

(A) boundary scanning

(B) communication audit

(C) gatekeeping research

(D) message analytics

87. In a four-point lighting design, which light separates the subject from the background?

(A) Fill light

(B) Back light

(C) Key light

(D) Background

88. Which of the following campaign assessment research techniques provides important feedback to
the advertise while the campaign is still in progress?

(A) Tracking studies

(B) Projective techniques

(C) Respondent diaries

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(D) Directed observation

89. The study of how images affect the ways one thinks feels behaves and interprets the meaning is
called?

(A) proxemics

(B) image behaviourism

(C) visual literacy

(D) visual recall

90. What is the frequency of Sainik Samachar?

(A) Weekly

(B) Monthly

(C) Fortnightly

(D) Bi-annual

Directions (Os No. 91-95): Read the following passage carefully and answer the questions given
below:

Jim McNamara. talking on the free publicity received in the media known as measurement by
kilogram opines that a quantifiable method does not indicate the quality of coverage. It also does
not take into account whether the intended target audience was exposed to that and if yes,
whether the impact of their attitude towards the company was the intended one

Media measurement is defined as a standardized system for evaluating the effectiveness of

communication between two or more organizations and their designated stakeholders through
various media channels, through predetermined parameters that would encompass quantity,
quality, positioning of news its tone of coverage, etc.

Analysts often analyse the clippings on the basis of positive, negative, and neutral terms. It is
considered positive, if it favours the company's point of view, it is negative, if it is critical; and it
is neutral, if it has raised the necessary awareness without taking a positive or negative stand.
McNamara argues that this simple method or analysis runs into three major challenges to its
validity and value negative and neutral

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The simple positive categorization of media articles run into the degree of subjectivity. Usually
evaluations are made casually and are based on personal judgement Secondly, the method is
crude as it is possible that a story may have all the elements in it then, how it is to be categorized.
Thirdly, and most importantly. categorizing editorial articles as positive, negative, and neutral is
a simplistic method of qualitative assessment, as it is possible that the so-called positive may not
necessarily contain the key message or thrust of the company's viewpoint. Therefore, the article
may be categorized as positive, but may not be strategically significant

Globally, many consultancy firms and media monitoring agencies commonly use this method of
media content analysis. In the US PR researcher Delahaye and the Reputation Institute have been
conducting research on free media coverage and their net positive impact on the reputation of
companies in their yearly survey The survey findings are placed on the public domain which
obviously has wider access and use. Besides media measurement is also done in a number of
items cum-centimetres, positioning after every media interface, such as press conferences,
facility visits etc, by the corporate communication managers, for their management's
consumption

91. Why does the author doubt the positive category of media measurement?

(A) The coverage may not reflect the true situation

(B) The coverage could be manipulated by the editor

(C) The coverage may not reflect the primary messages

(D) The coverage and parameter may not match

92. What is media measurement?

(A) It is the quantification and qualification of the published news/items as per determined
variables

(B) It is the space covered by certain news items

(C) It is the position of placement of news items

(D) It is the measurement/calculation of time

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93. What kind of research design do the consultancy firms apply for media measurement?

(A) Survey design

(B) Validity design

(C) Content analysis design

(D) Qualitative design

94. Why did the author caution the reader about 'free publicity

(A) Whether or not the audience had exposure and whether the company's intention was
reflected in media exposure

(B) The media reports are from the perspective of media

(C) The media do not work for the company

(D) The analysis is superficial

95. What is done with the survey findings of companies in the USA?

(A) Submitted to the media owners

(B) Presented in a seminar

(C) Placed at a suitable platform for public

(D) Stored as a classified document

Directions (Qs. No. 96-100): Read the following passage carefully and answer the questions
given below

The new digital technologies have also united interpersonal and mass communication researchers
their study of health communication, employing various forms of communication to inform and
influence people's decisions that enhance health. Among the most promising venues of inquiry
are the use of the Internet as a substitute for a traditional visit to a health professional and the use
of the new communication technologies in the service of public health campaigns.

Seventy-two per cent of all Internet users search online for health information, a third of
Americans go to the Web to diagnose medical conditions Eight in ten of those efforts begin at a

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search engine rather than at a health specific site (Heussner 2013), and more than 40 per cent of
people's sell e-diagnoses are eventually confirmed by a clinician (only 18 per cent are
disconfirmed). suggesting people are using the technology with some level of skill (Fox and
Duggan, 2013). In fact, more people visit the digital doctor every day than visit actual health
professionals. As a result. many health-care providers are taking advantage of the Internet
delivery care. Many hospitals clinics and physicians maintain blogs to help people navigate
evaluate and interpret online health information often in advance of a visit Many doctors offer
and most health plans pay for-e visits, in which physicians and patients interact virtually instead
of face to face Used primarily to eliminate office Visit for routine illnesses patients simply enter
their symptoms into an online system and doctors Typically with the patients health records
electronically accessible use that information to send a diagnosis and when necessary, a
prescription Evaluation of e-visits undertaken by the American Medical Association suggests
that the resulting diagnoses are accurate and far less costly to render (Mehrotra et al 2013). E-
visits are not only effective and cost efficient. they facilitate health communication in other ways
as well. Doctors can attach to their replies information such as patient education materials, lab
results, prescriptions, referrals, und links to well vetted websites Social networking is another
site of health communication research interest, especially the use of information shared among
social networking friends to improve health outcomes

96. How does social networking help the people with health communication?

(A) By sharing information among the members of a networking group

(B) By advertising medicine

(C) By providing information about sites for medicine

(D) By pasting wrong doings of the doctors

97. How can a doctor initiate health communication in the process of visits?

(A) By instructing the patients

(B) By suggesting how to use new technology

(C) By replying to the queries

(D) By attaching health related material web kite and other important link while replying

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98. What are the uses of new communication technologies for health communication

(A) Research projects for health professionals

(B) health inquiry and health campaign

(C) Research projects and trial for patients

(D) Train the public and provide medicine

99. What do people/patient do once they want to find the status of their health?

(A) They visit special sites of medicine

(B) They go to medicine shop to buy it

(C) They Visit digital doctors

(D) They mostly start with search engine to get information about certain medical condition

100. What are e visits?

(A) Virtually visit hospital to see facilities

(B) Virtually identify medicine from sites

(C) The physicians and patients get connected virtually for consultation

(D) Patients visiting the blog sites of the doctors

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ANSWER KEY

Q.NO ANS Q.NO ANS

1 C 26 D

2 C 27 C

3 C 28 B

4 A 29 C

5 B 30 B

6 A 31 B

7 C 32 A

8 C 33 B

9 B 34 C

10 A 35 B

11 B 36 A

12 C 37 B

13 B 38 D

14 B 39 A

15 C 40 B

16 C 41 B

17 B 42 A

18 A 43 A

19 D 44 D

20 C 45 C

21 A 46 D

22 C 47 C

23 A 48 C

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24 A 49 B

25 D 50 D

51 A 76 B

52 B 77 A

53 D 78 A

54 C 79 C

55 A 80 A

56 D 81 D

57 D 82 B

58 B 83 A

59 B 84 A

60 D 85 A

61 D 86 D

62 B 87 B

63 A 88 A

64 D 89 C

65 C 90 C

66 A 91 C

67 C 92 A

68 A 93 C

69 C 94 A

70 D 95 C

71 B 96 A

72 A 97 D

73 A 98 B

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74 B 99 D

75 A 100 C

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December 2018 Paper II

1. The Shannon and Weaver model of communication is criticised for its:

(A) Non-linearity

(B) Network instability

(C) Semantic noise

(D) Limited utility

2. 'Analog media is the term used for:

(A) Folk media

(B) Social media

(C) Non-digitised media

(D) Non-broadcast media

3. The electro-chemical impulses within a human body can be equated with:

(A) Channels

(B) Messages

(C) Senders

(D) Receivers

4. When the functions of mass media merge to create a persuasive platform, it leads to:

(A) Economic degradation

(B) Credibility gap

(C) Social conviction

(D) Political restoration

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5. An example of immersive media is:

(A) 360° photography

(B) EPGs

(C) CRT

(D) FM broadcasting

6. Critical cultural studies describe advertising as:

(A) Cultural practice

(B) Cultural ostracism

(C) Cultural commodity

(D) Cultural affinity

7. The cultural transmission function of media includes:

(A) Corporatisation

(B) Propaganda

(C) Socialisation

(D) Political economy

8. The credibility of mediated message is attributed to:

(A) Audience ignorance

(B) Legal restrictions

(C) Expertness of the source

(D) Political decisions

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9. The German scholar, Otto Groth, developed a set of standards to determine the structure of a
true:

(A) Radio broadcast

(B) TV rating

(C) Newspaper

(D) Printing method

10. Reading television programmes is a process of:

(A) Rejection

(B) Acceptance

(C) Negotiation

(D) Adjustment

11. The Westley-MacLean model of communication was the basis of development of models of:

(A) Symbolism

(B) Cultural impact

(C) Economic interventions

(D) Gatekeeping

12. The Riley's model of communication in emphasises the role of----------------in influencing
communication

(A) Technology

(B) Receptors

(C) Senders

(D) Broader social context

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13. Media literacy is explained as a

(A) Start-up

(B) Culmination point

(C) Continuum

(D) Median

14. Sigma Delta Chi is an association of

(A) Movie directors

(B) New media providers

(C) Professional journalists

(D) Television anchors

15. Delayed feedback can take place in intra personal communication because of

(A) Automotive communication

(B) More information

(C) Mechanical devices

(D) Optical illusion

16. An assemblage of audience will help create:

(A) Committed media

(B) Non committed media media

(C) Asynchronous

(D) Synchronous media

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17. For many media futurists, world wide an engine of

(A) Politics

(B) Public relations

(C) Ethical discourse

(D) Aggressive advocacy

18. Feminist media theory emerged from -----------------school of communication

(A) Chicago

(B) Frankfurt

(C) Toronto

(D) Annenberg

19. A Free and Responsible Press' is the publication of

(A) The British Royal Press Commission

(B) The First Press Commission of India

(C) The Hutchins Commission

(D) The Freedom Forum

20. The public's right to know may often lead to:

(A) Ethical passivity

(B) Advocacy journalism

(C) Uncritical journalism

(D) Invasion of privacy

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21. Article 361 A of the Indian Constitution provides better protection to:

(A) Members of the Parliament

(B) Objectionable matter

(C) Censorship measures

(D) Reports on legislative proceedings

22. By its nature, copyright is:

(A) Decentralised

(B) Corporate

(C) Monopolistic

(D) Inclusive

23. Article 105 of the Indian Constitution deals with the privileges of:

(A) The Parliament

(B) The President of India

(C) The State Legislature

(D) The Prime Minister of India

24. Who wrote the famous book India Wins Freedom' after participating in India's freedom
struggle against the British?

(A) C. Rajagopalachari

(B) Dr. Rajendra Prasad

(C) Abul Kalam Azad

(D) Dr. Sampurnanand

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25. The progress of media imperialism was halted by:

(A) The American-sponsored soap operas

(B) The rise of telenovelas of Latin America

(C) The expansion of European Union TV

(D) The proliferation of Western Films

26. --------------------is the process of specifying and generating the audio elements.

(A) Sound modelling

(B) Sound design

(C) Sound therapy

(D) Sound waves

27. How many filters should be set on the camera on a bright sunny day?

(A) Five

(B) Two

(C) Ten

(D) Three

28. -----------is a high, end device which is used for creating electronic images.

(A) Key chain camera

(B) Professional camera

(C) Light field camera

(D) Reflex camera

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29. Diffusion is supposed to bring in

(A) Fatalism

(B) Suspicion

(C) Fragmentation

(D) Social change

30. Development journalism discourse aims to promote

(A) Media imbalance

(B) Media ethics

(C) Media trails

(D) Media profits

31. The rate of adoption is normally measured by the

(A) Length of time

(B) Number of target audience

(C) Medium selected

(D) Type of innovation

32. In the developmental context, the opinion leaders are considered:

(A) Orthodox

(B) Non-innovative

(C) Normative

(D) Cosmopolite

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33. The Latin American scholars wanted development communication to be interpreted under:

(A) Organic theory

(B) Interventionist theory

(C) Innovation theory

(D) Dependency theory

34. The social media site best known for microblogging is:

(A) Snapchat

(B) Twitter

(C) LinkedIn

(D) Facebook

35. News is a version of reality affected by:

(A) Academic discourse

(B) Cultural bias

(C) Entertainment value

(D) Status quo

36. In Radio and Television, the main purpose of editing can be summarised as:

(A) To rearrange recorded material into a more logical sequence

(B) To remove the uninteresting, repetitive or technically unacceptable material

(C) To reduce the running time

(D) To remove the material which may offend the politicians and the government

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37. Distribution renting the film theatres directly from the owners for a limited engagement in

1970s in the United States was called:

(A) Restricted tenancy

(B) Limited renting

(C) Transitory ownership

(D) Four walling

38. When some of the respondents come to know that they are in a control group they work hard
to outperform the subjects of the experimental group Such a phenomenon is known as

(A) Extraneous validity

(B) Tempered performance

(C) Compensatory rivalry

(D) Instrumentation

39. The first two assertions in a statement of syllogism are known as:

(A) Explanations

(B) Premises

(C) Funnel statements

(D) Hierarchy of constructs

40. In the pioneering stage of advertising, the focus is on

(A) Applying the idea

(B) Providing cheaper product

(C) Additional benefits

(D) Retaining interest

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41. The dominant player in the world of advertising is:

(A) China

(B) Singapore

(C) Japan

(D) The United States

42. Grunig and Hunt developed a theory, in relation to pubic relations based on:

(A) One-way symmetric model

(B) Two-way symmetric model

(C) Asymmetrical model

(D) Four-way symmetric model

43. Attitudes and opinions are important for:

(A) Demographers

(B) Low income groups

(C) Quantitative researchers

(D) Media planners

44. The variables like audience values, attitudes. interests and opinions are called

(A) Demographics

(B) Personal infographics

(C) Psychographies

(D) Factographics

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45. When a measure is standardized in relation to a distribution's mean and standard deviation, it is
known as:

(A) Standard measure

(B) Standard mean

(C) Standard score

(D) Standard summary

46. Cultural imperialism perspective emerged from the theories of

(A) Creative industries

(B) Development

(C) Concentrated ownership

(D) Critical political economy

47. Ivy Ledbetter Lee, a legend in public relations, started his career as a:

(A) Businessman

(B) Press agent

(C) Lobbyist

(D) Reporter

48. The term Weblog was coined by:

(A) Justin Hall

(B) Dave Winer

(C) Andrew Smales

(D) John Barger

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49. A consequence of the emergence of online broadband system is:

(A) Investigative media

(B) Surveillance media

(C) Passive media

(D) Immersive media

50. When 3D spaces are extended, the process results in

(A) Analog media

(B) Static photography

(C) Virtual reality

(D) Non-mediated messages

51. The style of journalism that presents stories by adapting fictional story-telling to non-fictional
material is called:

(A) Citizen journalism

(B) Literary journalism

(C) Parachute journalism

(D) Jazz journalism

52. For feature writers, description needs:

(A) Absence of attribution

(B) Academic organization

(C) Disturbed flow

(D) Keen observation

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53. Literary narratives will have to be -----------for features stories

(A) Chronicalised

(B) Recreated

(C) Transcribed

(D) Dramatised

54. A part of the newspaper where cartoons and comic strips are published is known as

(A) Blurbs

(B) Creative middles

(C) Panels

(D) Funnies

55. The process of photomechanical printing is identified as

(A) Digital printing

(B) Gravure printing

(C) Optical printing

(D) Non intaglio printing

56. Magazine articles, as different from newspaper articles, are characterized by:

(A) Minimum opinion

(B) High dose of objectivity

(C) Freedom of subjectivity

(D) Non-dramatic elements

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57. An estimate of how much space a piece of text will occupy when it is printed is known as:

(A) Textuality

(B) Cost technique

(C) Cast off

(D) Cascading sheet

58. Beat reporters run into the risk of:

(A) Source apathy

(B) Source affinity

(C) Source mortality

(D) Source absence

59. Given below are two statements, one labelled as Assertion (A) and the other labelled as
Reason (R). Read the statements and choose the correct answer using the code given below.

Assertion (A): Human reality cannot be accurately replicated by the new media

Reason (R): Social network sites promote hyper-reality and virtual fog.

(A) Both (A) and (R) are true.

(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).

(C) (A) is true, but (R) is false.

(D) (A) is false, but (R) is true.

60. Given below are two statements, one labelled as Assertion (A) and the other labelled as
Reason (R). Read the statements and choose the correct answer using the code given below.

Assertion (A): Media narratives quite often produce contradictions.

Reason (R) : The televisual discourses pro duce negative specularities.

(A) Both (A) and (R) are true.

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(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).

(C) (A) is true, but (R) is false.

(D) (A) is false, but (R) is true.

61. Given below are two statements, one labelled as Assertion (A) and the other labelled as
Reason (R) Read the statements and choose the correct answer using the code given below.

Assertion (A): The advertising stage of a product can be understood only by the acceptance of
the product by the consumers.

Reason (R): As people do not change their preferences, the product does not change its stages.

(A) Both (A) and (R) are true.

(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).

(C) (A) is true, but (R) is false.

(D) (A) is false, but (R) is true.

62. Given below are two statements, one labelled as Assertion (A) and the other labelled as
Reason (R). Read the statements and choose the correct answer using the code given below.

Assertion (A): Popular cultural capital is a cume of meanings and pleasures

Reason (R): Television is responsible for validating the social experience of cultural sub
ordinates

(A) Both (A) and (R) are true.

(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).

(C) (A) is true, but (R) is false

(D) (A) is false, but (R) is true.

63. Given below are two statements, one labelled as Assertion (A) and the other labelled as
Reason (R). Read the statements and choose the correct answer using the code given below.

Assertion (A): Technological determinism as related to mass media is a myth.

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Reason (R): Modern technology has profound impact on social, cultural, economic and
political institutions

(A) Both (A) and (R) are true.

(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).

(C) (A) is true, but (R) is false

(D) (A) is false, but (R) is true.

64. Given below are two statements, one labelled as Assertion (A) and the other labelled as
Reason (R). Read the statements and choose the correct answer using the code given below.

Assertion (A): Living with new technology and labour issues is integral to media management.

Reason (R): Investment in new technology and spiraling labour costs have affected the profit
margin of media houses across the world.

(A) Both (A) and (R) are true.

(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).

(C) (A) is true, but (R) is false.

(D) (A) is false, but (R) is true.

65. Given below are two statements, one labelled as Assertion (A) and the other labelled as
Reason (R) Read the statements and choose the correct answer using the code given below

Assertion (A): Visual media produces the illusions of the real

Reason (R): Not all viewers can decode the textual strategies encoded in them

(A) Both (A) and (R) are true.

(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).

(C) (A) is true, but (R) is false.

(D) (A) is false, but (R) is true.

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66. Given below are two statements, one labelled as Assertion A) and the other labelled as Reason
(R). Read the statements and choose the correct answer using the code given below.

Assertion (A): A common factor of all media is sub-text which the audience should guard
against

Reason (R): It is an implicit message that is conveyed by the media, reinforcing the existing
stereotypes

(A) Both (A) and (R) are true.

(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).

(C) (A) is true, but (R) is false.

(D) (A) is false, but (R) is true

67. Given below are two statements, one labelled as Assertion (A) and the other labelled as
Reason (R). Read the statements and choose the correct answer using the code given below

Assertion (A): The Indian Constitution docs not guarantee freedom of the press

Reason (R) : The Indian journalists enjoy freedom of expression

(A) Both (A) and (R) are true

(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A)

(C) (A) is true, but (R) is false

(D) (A) is false but (R) is true.

68. Given below are two statements, one labelled as Assertion (A) and the other labelled as
Reason (R). Read the statements and choose the correct answer using the code given below

Assertion (A): Young media users are definitely disinterested in political contents

Reason (R) Better informed people want to know more about news-tainment than hard core
political developments.

(A) Both (A) and (R) are true

(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).

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(C) (A) is true but (R) is false

(D) (A) is false, but (R) is true

69. Given below are two statements, one labelled as Assertion (A) and the other labelled as
Reason (R). Read the statements and choose the correct answer using the code given below.

Assertion (A): Heavy viewers of television fend to be more fearful of the world in which they
live

Reason (R) : Large doses of crime and violence in television content do not make viewers
cultivate attitudes more consistent with its messages that what it really is

(A) Both (A) and (R) are true.

(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A)

(C) (A) is true, but (R) is false.

(D) (A) is false, but (R) is true

70. Given below are two statements, one labelled as Assertion (A) and the other labelled as
Reason (R). Read the statements and choose the correct answer using the code given below.

Assertion (A): Newspapers are especially effective in proposing agenda setting issues.).

Reason (R):Other media do not have any me in priorities of issues

(A) Both (A) and (R) are true

(B) (A) and (R) are true but (R) is not the comet explanation of (A)

(C) (A) is true but (R) is false

(D) (A) is false, but (R) is true

71. Given below are two statements, one Labelled Assertion (A) and the other labelled as Reason
(R) Read the statements and choose the correct answer using the code given below

Assertion (A): Media technology cannot change everything. both inflated expectations of its
protagonists and fears of conservatives

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Reason (R): Media technology only decides, while the society proposes

(A) Both (A) and (R) are true

(B) Both (A) and (R) are true but (R) is not the correct explanation of (A)

(C) (A) is true but (R) is false

(D) (A) is false, but (R) is true

72. Given below are two statements, one labelled as Assertion (A) and the other labelled as
Reason (R) Read the statements and choose the correct answer using the code given below

Assertion (A): Linear broadcasting management strategies to live with competing alternative
content suppliers

Reason (R) : Technology made airwaves democratized. allowing multiple players seek their
share of the pie

(A) Both (A) and (R) are true

(B) Both (A) and (R) are true, bet (R) is not the correct explanation of (A).

(C) (A) is true, but (R) is false

(D) (A) is false, but (R) is true

73. Given below are two statements one labelled as Assertion (A) and the other labelled a Reason
(R) Read the statements and choose the correct answer using the code given below:

Assertion (A): The bi-media approach of integrating radio and tele vision productions is
highly practical

Reason(R): Television and radio programme products are hot different order because
television production i Technically more complex than that of radio

(A) Both (A) and (R) are true

(B) Both (A) and R) are true, but (R) is tot the correct explanation of (A)

(C) (A) is true but (R) is false.

(D) (A) is false, but (R) is trac

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74. Given below are two statements, one labelled as Assertion (A) and the other labeled as
Reason (R). Read the statements and choose the correct answer using the code given below

Assertion (A): A crisis in journalism is a threat to democracy

Reason (R): The future of journalism is based on inconsistent predictions

(A) Both (A) and (R) are true

(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A)

(C) (A) is true, but (R) is false

(D) (A) is false, but (R) is true

75. Identify the correct sequence of the following Act

(A) The Copyright Act. The Working Journalists Act The Young Persons (Harmful
Publications) Act, The Drugs and Magic Remedies (Objectionable Advertisements Act)

(B) The Working Journalists Act. The Young Persons (Harmful Publications) Act, The
Copyright Act, The Drugs and Magic Remedies (Objectionable Advertisements) Act

(C) The Young Persons (harmful publication) Act The Copyright Act The Working Journalist
Act, The Drugs and Magic Remedies (Objectionable Advertisements) acts

(D) The Drugs and Magic Remedies (Objectionable Advertisements Act The Working
Journalists Act. The Young Persons (harmful Publication) Act. The Copyright Act

76. The correct chronological order of the following new media platforms is:

(A) Tumblr Pinterest Linkedin, flickr

(B) Flicki, Tumblr, Linkedin, Pinterest

(C) Pinterest, Linkedla, Tumblr, Flickr

(D) LinkedIn, Flick, Tumblr Pinterest

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77. The correct choronological sequence in which the following journalists were Chief Editors of
The Tribune, Chandigarh is:

(A) VN Narayanan, Prem Bhatia, Hari Jaisingh. Harish Khare

(B) Prem Bhatia Hari Jaisingh. VN Narayanan, Harish Khare

(C) Prem Bhalia, V.N, Narayanan, Hari Jaisingh. Harish Khare

(D) Hari Jaisingh, Prem Bhatia, Harsh Khare V.N Narayanan

78. The correct sequence of elements of a historical advertising model is:

(A) Desire, interest, attention, action

(B) Attention, desire, interest action

(C) Interest, action, attention, desire

(D) Attention, interest desire. action

79. Identify the chronological sequence of these news agencies:

(A) AFP, Reuters DPA, International News Service

(B) International News Service DPA AFP Reuters

(C) DPA, AFP Reuters International News Service

(D) Reuters, International News Service, AFP DPA

80. Identify the correct chronological sequence of the digital storage devices:

(A) DVD, floppy disk. CD-ROM, memory sticks

(B) Floppy disk, memory sticks. CD-ROM DVD

(C) Memory stick CD ROM. floppy disk DVD

(D) CD-ROM DVD. memory sticks, floppy disk

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81. Arrange the following photo journalists in the descending order of their birth.

(i) James Nachtwey

(ii) W. Eugene Smith

(iii) Alfred Fischstadt

(iv) Pablo Bartholomew

Choose the correct answer from the code given below:

(A) (i), (ii), (iii), (iv)

(B) (ii), (iii), (iv), (i)

(C) (iii), (ii), (i), (iv)

(D) (ii), (i), (iii), (iv)

82. Identify the correct sequence of development communication experts by their works

(A) Daniel Lerner, Y.V. Lakshmana Rao Wilbur Schramm, EM Rogers

(B) Daniel Lemer Wilbur Schramm. Y V Lakshmana Rao. EM Rogers

(C) Daniel Lerner, EM Rogers Y V Lakshmana Rao, Wilbur Schramm

(D) Daniel Lerner, Wilbur Schramm. EM Rogers, Y.V Lakshmana Rao

83. Identify the correct sequence of normative theories suggested in the book, Four Theories of
the Press

(A) Authoritarian- Social responsibility- Libertarian - Communist media

(B) Authoritarian- Libertarian- Communist media- Social responsibility

(C) Authoritarian-Libertarian-Social responsibility - Communist media

(D) Authoritarian- Communist media- Libertarian - Social responsibility

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84. The sequence of de fundamental categories of signs, as identified by Marcel Danesi is

(A) Name, icon, symbol. index. Signal, symptom

(B) Symptom. signal, icon, index, name, symbol

(C) Signal, symptom, icon, index, symbol, name

(D) icon, index, symbol, name, symptom, signal

85. Match the items of List-1 with the items of List- and choose the correct answer from the code
given below:
LIST 1 LIST 11

(Personality) (Profession)

(a) O.V. Vijayan (i) Film director

(b) Samir Jain (ii) Journalist

(c) TJS. George (iii)Media baron

(d) Girish Kasaravalli (iv) Cartoonist

Codes:

(a), (b), (c), (d)

(A) (ii), (iii), (iv), (i)

(B) (iii), (ii), (i), (iv)

(C) (iv), (iii), (ii), (i)

(D) (iv), (i), (ii), (iii)

86. Match the items of list -1 with the items of list – 11 and choose the correct answer from the
code given below:

List-1 List -11

(Author) (Model)

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(a) Noam Chomsky (i) Construction of the self

(b) Wilbur schramm (ii) Propaganda

(c) Maxwell mscombs (iii)Circular model of communication

(d) George Herbert mead (iv) Agenda- setting

Codes:

(a), (b), (c), (d)

(A) (ii), (iv), (i), (iii)

(B) (ii), (iii), (iv), (i)

(C) (iii), (i), (iv), (ii)

(D) (iv), (i), (iii), (ii)

87. Match the items of List-l with the items of L and choose the correct answer from the code
given below

List-1 List-11

(Author) (Book)

(a) Daya kishan thussu (i) The news of empire

(b) Andrew otis (ii) videocracy

(c) Kevin allocca (iii)Electronic empires

(d) Amelia bonea (iv) The untold story of india’s first

newspaper

Codes:

(a), (b), (c), (d)

(A) (iv), (ii), (iii), (i)

(B) (ii), (iv), (i), (iii)

(C) (i), (ii), (iii), (iv)

(D) (iii), (iv), (ii), (i)

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88. Match the items of List I with the items of List Il and choose the correct answer from the code
given below

List-1 List-11

(Issue) (Newspaper)

(a) Freedom to volume of circulation (i) Sakal

(b) Freedom of editorial in Express policy (ii) Express newspaper

(c) Freedom to collect information (iii)The Hindustan Times

(d) Government's indirect interference (iv) The Times of India

Codes:

(a), (b), (c), (d)

(A) (ii), (iii), (iv), (i)

(B) (iii), (iv), (ii), (i)

(C) (i), (iii), (iv), (ii)

(D) (i), (iv), (ii), (iii)

89. Match the items of List I with the items of List-II and choose the correct answer from the

code given below

List-1 List-11

(Theory) (Author/s)

(a) Theory of selectivity (i) D. Waples

(b) Theory of social categories (ii) Patterson and McClure

(c) theory of political socialization (iii)Charles wright

(d) theory of uses and gratifications (iv) Melvin defleur and sandra ball-
rokeach

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Codes:

(a), (b), (c), (d)

(A) (i), (ii), (iii), (iv)

(B) (iv), (iii), (ii), (i)

(C) (ii), (iv), (i), (iii)

(D) (i), (iii), (ii), (iv)

90. Match the lens of List-I with the items Listen and choose the correct answer from the of code
given below

List-1 List-11

(Pioneer) (Type of Journalism)

(a) Joseph Pulitzer (i) Penny Press

(b) William Randolph hearst (ii) New Journalism

(c) Benjamin Dey (iii)Pictorial journalism

(d) Henry Luee (iv) Yellow journalism

Codes:

(a), (b), (c), (d)

(A) (ii), (iv), (i), (iii)

(B) (iv), (iii), (i), (ii)

(C) (iv), (ii), (iii), (i)

(D) (ii), (i), (iii), (iv)

91. Match the items of list-1 with the items of list -11 and choose the correct answer from the
code given below:

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List-1 List-11

(Book) (Author)

(a) Ink in My Veins (i) M Chalapathi Rao

(b) First Draft (ii) Kuldip Nayar

(c) Scoop (iii)S. Nihal Singh

(d) the press (iv) B.G verghese

Codes:

(a), (b), (c), (d)

(A) (iii), (iv), (ii), (i)

(B) (iii), (ii), (iv), (i)

(C) (ii), (i), (iii), (iv)

(D) (i), (ii), (iii), (iv)

92. Match the items of List-1 with the items List-11 and choose the correct answer from code
given below

List -1 List -11

(pioneer) (Concept)

Neil Postman Don't blame TV

Jeff Greenfield Deciding what's news

Robert MacNeil Amusing Ourself to death

Herbert j. Gans The Mass Media and Public Trust

Codes:

(a), (b), (c), (d)

(A) (iii), (iv), (ii), (i)

(B) (ii), (iii), (iv), (i)

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(C) (i), (ii), (iii), (iv)

(D) (iii), (i), (iv), (ii)

93. Match the items of List-I with the items of List-II and choose the correct answer from the code
given below.

List-1 List 11

(Shot) (Feature)

(a) Extreme Long Shot (i) Complete view of subject

(b) Close Up (ii) Complete view of subject from waist

up

(c) Full Shot (iii)Large amount of landscape

(d) Mid Shot (iv) Face of the subject

Codes:

(a), (b), (c), (d)

(A) (ii), (i), (iv), (iii)

(B) (iv), (i), (iii), (ii)

(C) (iii), (iv), (i), (ii)

(D) (ii), (iii), (iv), (i)

94. Match the items of List-1 with the items of List Il and choose the correct answer from the
code given below

List-1 List-11

(Author) (Theory)

(a) Carl Hovland (i) Social cognition

(b) John Fiske (ii) Personal influence

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(c) Elihu Kats (iii)Limited effects

(d) albert bandura (iv) Semiotic disobedienec

Codes:

(a), (b), (c), (d)

(A) (iii), (iv), (ii), (i)

(B) (iv), (i), (iii), (ii)

(C) (ii), (i), (iv), (iii)

(D) (i), (ii), (iii), (iv)

95. Match the items of List-I with the items of List Il and choose the correct answer from the code
given below

List -I List -II

(Newspaper Case) (Issues/act)

(a) Express newspapers (i) Newspaper (Price and Page) Act, 1956

(b) Sakal newspaper (ii) Breach of legislative privilege

(c) Bennett and Colema (iii)Imposition of tax to limit circulation

(d) Searchlight newspaper (iv) Newsprint Control Order, 1962

Codes:

(a), (b), (c), (d)

(A) (iii), (i), (iv), (ii)

(B) (iv), (ii), (i), (iii)

(C) (i), (ii), (iii), (iv)

(D) (ii), (i), (iv), (iii)

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Directions (Os No. 96-100): Read the following posure and answer questions given below

The accountability of the media is a normative Lotion that underlies the balance of
freedom and social responsibility across media structure performance and product In order to
grasp the concept we need to understand how closely related the two competing values of
freedom and responsibility ate Press freedom has been constitutionally protected to guarantee
a tree flow of information by which cities are empowered and directly involved in public life.
From the birth of the press its freedom has been strongly connected with social expectations
for the media to protect the public interest and to improve the quality of democracy This is
why James Carey points to First Amendment to the United States Constitution as a compact
description of a desirable political society”

In short, the most important rationale of press freedom lies in the belief in the positive role
of the media to build desirable citizenship, community, and democracy In the regard, press
freedom is not an absolute value or natural right. Even in most advanced democracies, press
freedom has been constrained for various reasons- when it is in conflict with other
constitutional tights or in order to study various public not requirement Settling conflict
between different constitutional This largely a legal matter, and limiting the freedom of the
media to the local responsibilities involves many complicated issues Fundamentally. it in a
matter of balancing freedom and responsibility, and two measure have been used primarily for
what purpose the market and the law Neither approach, however, has proven Successful. The
free market measures often fail to secure plurality in media content and diversity in this
content and many other public interest requirements have been acted in the expense of
pursuing business profits On the other hand legal regulations such as carbon hip and other
repressive measures legislated to protect the public good often infringe freedom itself

96. Media accountability. according to the passage, is,

(A) Media structure

(B) Normal product

(C) Pre freedom

(D) Normative motion

97. What is the expectation from press freedom

(A) Protection of public interest

(B) Performance in all walks of life for uniformity in media content

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(C) Promotion of gossip

(D) Suppression of citizen’s voice

98. What is the inference of lames Carey's statement of press freedom

(A) lt is not a natural right

(B) It is an ineffective instrument

(C) li excludes citizens

(D) It does not support democracy

99. What is the direct effect of free market measures?

(A) Plurality of media ownership

(B) Diversity of media content

(C) Acceptance of public interests

(D) Pursuit of business profits

100. How does censorship affect public goods?

(A) It increases press accountability

(B) It protects the First Amendment

(C) It builds democracy

(D) It infringes on freedom

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ANSWER KEY

Q.NO ANS Q.NO ANS

1 D 26 B

2 C 27 B

3 B 28 B

4 B 29 D

5 A 30 B

6 C 31 A

7 C 32 D

8 C 33 D

9 C 34 B

10 C 35 B

11 D 36 A

12 D 37 D

13 C 38 C

14 C 39 B

15 D 40 A

16 D 41 D

17 B 42 B

18 B 43 D

19 C 44 C

20 D 45 C

21 D 46 D

22 C 47 D

23 A 48 D

24 C 49 D

25 B 50 C

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Q.NO ANS Q.NO ANS

51 B 76 D

52 D 77 C

53 D 78 D

54 D 79 D

55 B 80 B

56 C 81 B

57 C 82 A

58 B 83 C

59 B 84 C

60 C 85 C

61 C 86 B

62 A 87 D

63 D 88 D

64 A 89 B

65 B 90 A

66 A 91 A

67 A 92 D

68 B 93 C

69 C 94 A

70 C 95 A

71 C 96 D

72 A 97 A

73 A 98 C

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74 C 99 D

75 D 100 D

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July 2018 Paper II

1. Newspaper ‘Iskra’ belongs to :

(A) Japan
(B) North Korea
(C) The Phillippines
(D) Russia

2. In the mediated world, temporary and incomplete consensus is called

(A) Publicity
(B) Public opinion
(C) Public relations
(D) Propaganda

3. Cultivation analysis is a :
(A) Hierarchal perspective
(B) Political perspective
(C) Non-creative perspective
(D) Stalagmite perspective

4. Mass media legitimise the audience’s :

(A) Family relations
(B) Power structure
(C) Political connections
(D) Prestige and status

5. King and Cushman have described grassroots participation, local knowledge and cultural
beliefs as :
(A) New myths
(B) Old myths
(C) New fads
(D) Cultural fashion

6. Walter Lippmann’s public opinion reflects the early perception of :

(A) Direct media effects
(B) Indirect media effects

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(C) Passive media effects

(D) Unclear media effects

7. Henri Lefébvere, in relation to mass media, proposed the concept of :

(A) Social conflict
(B) Media oligarchy
(C) Commonplace commodity
(D) Spectacle

8. For Enzensberger, the phrase ‘The medium is the message’ is :

(A) A prominent thesis
(B) A generalised production
(C) Yet another message
(D) An aesthetic construction

9. One of the emancipatory uses of media is :

(A) Collective production
(B) Centrally-controlled programmes
(C) Depoliticisation
(D) Production by specialists

10. The relationship between media institutions with social power and the ideas that they
circulate is often referred to as :
(A) Articulation
(B) Stereotype
(C) Ideology
(D) Chain concept

11. Immanuel Kant developed :

(A) Deontological theory
(B) Teleological theory
(C) Relativism
(D) Justice theory

12. A major recommendation of the Mac Bride Commission was :

(A) Centralisation of media ownership
(B) Restriction on technology transfer

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(C) Democratisation of media

(D) Higher tariff for telecommunication

13. ‘Our village chhatera’ was a well-publicised :

(A) Column
(B) Cartoon
(C) Newspaper
(D) Weekly magazine

14. The inverted pyramid style in newspaper content is normally used for :
(A) Features
(B) Society news
(C) Editorials
(D) Hard news

15. The circle technique of feature writing is also known as :

(A) The tie-back
(B) The recap
(C) Customisation
(D) Encirclement

16. Modular design of newspapers pre-supposes :

(A) Long headlines
(B) Short text
(C) Running columns
(D) Less use of white space

17. Intaglio plates are used in :

(A) Letter-press printing
(B) Screen printing
(C) Offset printing
(D) Gravure printing

18. Neil Postman used the word ‘__________’ to criticise the medium’s strong overtones of
entertainment.
(A) Rattling radio
(B) Insipid internet

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(C) Junk television

(D) Wayward print

19. A continuous variable can take :

(A) Any value including fractions
(B) Any value without numbers
(C) Any qualitative assessment
(D) Any superficial statement

20. The two-step model of communication ignores the direct impact of :

(A) the audience
(B) the opinion leader
(C) the mass media
(D) the designer media

21. ‘The already said is the still being said’ - This statement is made with reference to the
medium of :
(A) Magazines
(B) Newspapers
(C) Folk performance
(D) Television

22. A large part of business and financial news is :

(A) Advocacy
(B) Entertainment
(C) Moralistic
(D) Ideological

23. Publications that are aimed at a certain level of employees across industries are known as :
(A) Vertical publications
(B) Horizontal publications
(C) Top-down publications
(D) Specialised publications

24. Personality Journalism is the other name for :

(A) Political Journalism
(B) Development Journalism

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(C) Parachute Journalism

(D) Celebrity Journalism

25. During the period of internal emergency 1975-77, the union government’s control of
advertisement distribution was challenged at the Calcutta High Court by :
(A) The Statesman
(B) The Jugantar
(C) The Telegraph
(D) The Anand Bazar Patrika

26. The main objective of national advertising is to establish of the product in the consumer
mind.
(A) the distributor
(B) the reach
(C) the value
(D) the ethicality

27. After the introductory stage, the advertising spiral moves towards :
(A) the retentive stage
(B) the new pioneering stage
(C) the competitive stage
(D) the rejection stage

28. Telephone co-incidental is a broadcasting :

(A) Spot sheet
(B) Research procedure
(C) Format
(D) Empanelling

29. The International Public Relations Review is the publication of :

(A) IPRA
(B) FAPRA
(C) CERP
(D) FAPRO

30. One of the sources of early public relations found in the United States was :
(A)School broadcasting

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(B) TV soap operas

(C) Political broadcasting
(D)Religious preachings

31. For Mikhail Bakhtin, was essential for development.

(A) Mass communication
(B) Meaninglessness
(C) Social dialogue
(D) Entropy

32. Communication for sustainable development focuses on :

(A) Transformative learning
(B) Participatory rejection
(C) Decision-making at apex level
(D) Application of corporate techniques

33. In scientific research, the concept of co-variation is explained in terms of :

(A) Difference
(B) Suddenness
(C) Third factor
(D) Association

34. In communication research, formative evaluation includes :

(A) Need assessment
(B) Cost-benefit evaluation
(C) Secondary evaluation
(D) Meta-analysis

35. The accuracy of systematic sampling is dependant upon the adequacy of :

(A) the time frame
(B) the operational frame
(C) the sampling frame
(D) the knowledge frame

36. According to Kerlinger content analysis is :

(A) Unsystematic
(B) Biased

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(C) Manipulative
(D) Quantitative

37. In media research, measurement systems attempt to be isomorphic to :

(A) Persuasion
(B) Contradiction
(C) Negativism
(D) Reality

38. The convergence process of digital media has led to the development of :
(A) Limited mass space
(B) Critical impersonal space
(C) Personal information space
(D) Non-personal economic space

39. is known as the patron saint of the electronic colonialism.

(A) Steve Jobs
(B) Marshal McLuhan
(C) Thomas Nashe
(D) Thomas McPhail

40. Automation is critical to make online media :

(A) Convertible
(B) Personalised
(C) Traceable
(D) Impersonal

41. The main aim of narrowcasting is to :

(A) Expand the geographical reach
(B) Serve niche’s audience
(C) Access more advertisements
(D) Increase entertainment component

42. The final edited version of a television commercial prepared for the client’s approval is
called as :
(A) Final print
(B) Approved print

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(C) Final cut

(D) Answer print

43. In Kheda rural television project, the programme production methods focussed on :
(A) Disinforming the villagers
(B) Post-testing the needs
(C) Maximum interaction with villagers
(D) Avoiding villagers

44. The technical codes of television can be :

(A) Ambivalent
(B) Precise
(C) Fluid
(D) Complex

45. Media discourses are often described as :

(A) Power relations
(B) Entrapment
(C) Social fit
(D) Industry text

46. Section 292 of IPC prescribes punishment for :

(A) Copyright infringement
(B) Obscene publication
(C) Contempt of court
(D) Prejudicial acts against national integration

47. When a media house buys other companies related to its core business it is called :
(A) Horizontal integration
(B) Vertical integration
(C) Lateral integration
(D) Collateral integration

48. Fabra is a news agency.

(A) Spanish
(B) Austrian
(C) Hungarian

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(D) Romanian
49. Media freedom should reconcile with :
(A) Political power
(B) Advertiser’s influence
(C) People’s arrogance
(D) Society’s collective interests

50. Limitation on invasion of privacy is founded on the common law of :

(A) Public safety
(B) Torts
(C) Criminal wrong
(D) Enforceability

51. Oscar awards are also known as :

(A) Gate awards
(B) Humphrey awards
(C) Academy awards
(D) Grammy awards

52. The total amount of light that is captured by a camera is known as :

(A) Aperture
(B) Shutter speed
(C) Focus
(D) Exposure

53. The contra flow of information is symbolised by :

(A) CNN !
(B) STAR
(C) FOX TV
(D) Al-Jazeera

54. Larger and expensive cameras which have a body to attach different lenses are known as :
(A) DSLR
(B) Point-and-shoot
(C) Disposable
(D) DSSR

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55. Which part of the camera indicates the field of view that is seen by the camera lens ?
(A) Camera body
(B) LCD display
(C) Lens
(D) Viewfinder

56. What will be the depth of field if the subject will be in focus ?
(A) Deeper Depth of Field
(B) ISO
(C) Shallow Depth of Field
(D) Aperture

57. A photograph, movie or video taken at close range and showing the subject on a large scale
is known as :
(A) Landscape
(B) Close up
(C) Portrait
(D) Long-shot

58. The syndicated reality show programmes on TV are known as :

(A) Fast food programmes
(B) Mass culture programmes
(C) Fill-in programmes
(D) Mass line programmes

59. The primary portion of the digital camera, which contains the controls, the LCD, the internal
image processor, and the associated circuitary is known as :
(A) LCD display
(B) Camera body
(C) Viewfinder
(D) Lens

60. According to Marshall McLuhan, telephone is a medium.

(A) Cool
(B) Hot
(C) Non-profit

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(D) Non-Plebian

61. Assertion (A) : Gatekeeping has a significant effect on news processing.

Reason (R) : The gatekeeping chain in media does not allow much inter-personal
communication and as such it does not lead to any type of distortion.
Code :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.

62. Assertion (A) : Democracy cannot survive if deliberative forces are arbitrary.
Reason (R) : In a representative democracy public discussion need not be a political duty, as
reflected in media.
Code :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.

63. Assertion (A) : “A free press is free for the expression of opinion in all its phases.”
Reason (R) : It is because initially in Great Britain the concept of freedom was negatively
imputed.
Code :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.

64. Assertion (A) : Public relations is more an attitude than a technique.

Reason (R) : As it is an external evidence of managing internal affairs of an institution in a
way that makes it maintain the status quo.
Code :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.

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(D) (A) is false, but (R) is true.

65. Assertion (A) : As a management function, public relations can evaluate the options,
opinions and attitudes of both internal and external publics.
Reason (R) : It gives an opportunity of being sensitive to collective views of publics that
differ from what is termed as public opinion.
Code :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.

66. Assertion (A) : In media research, argumentation and language help objectivise experiences.
Reason (R) : Institutionalisation of objectivity in a systematic fashion is essential to effective
media research.
Code :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.

67. Assertion (A) : The relationship between power and development can be ignored while
strategising media role.
Reason (R) : Power is not uni-dimensional and asymmetrical and as such it works to sub-
ordinate identified groups of people for development.
Code :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.

68. Assertion (A) : In media management, operating skills and maintenance skills are one and
the same.
Reason (R) : Technological developments in both hardware and software of media production
have caused changes.
Code :

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(A) Both (A) and (R) are true.

(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.

69. Assertion (A) : Emancipation from the present dominant social order is the major goal of
mass media.
Reason (R) : The societies are also evolving and so also are the goals of mass media.
Code :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.

70. Assertion (A) : Indian cinema to the most extent has been influenced by Western films.
Reason (R) : Indigenisation of foreign films through a formula of songs, dance and
melodrama is staple of Indian cinema.
Code :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.

71. Assertion (A) : Participatory communication is helpful in achieving structural changes in

certain specific areas.
Reason (R) : Participatory communication may be necessary but not sufficient to alter power
relations.
Code :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.

72. Assertion (A) : Feminist media studies should rewrite the narratives of male dominated
binary oppositions.
Reason (R) : For it is not necessary for feminist media narratives to have a new space to
revise the cultural narratives of the day.

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Code :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.

73. Assertion (A) : The diffusion model unflinchingly supported the linear transmission of
messages to atomised individuals.
Reason (R) : The individual receivers were considered as the locus of all circular
communication.Mudra Communications.
Code :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.

74. Assertion (A) : Even to this day, newspapers are the only news source to a community.
Reason (R) : A newspaper’s credibility is more important than that of other media as it has to
compare itself with other media.
Code :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.

75. Assertion (A) : Letters to the editor are spontaneous response to newspaper contents.
Reason (R) : These letters reflect public opinion and can also be an organised persuasive
device.
Code :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true

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76. Find out the correct chronological order of the following media organizations.
(A) Indian Society of Advertisers - Advertising Council of India - Public Relations Society
of India - Audit Bureau of Circulation.
(B) Advertising Council of India - Audit Bureau of Circulation - Public Relations Society of
India - Indian Society of Advertisers.
(C) Public Relations Society of India - Audit Bureau of Circulation - Indian Society of
Advertisers - Advertising Council of India.
(D) Audit Bureau of Circulation - Indian Society of Advertisers - Public Relations Society of
India - Advertising Council of India.

77. Identify the correct chronological order of establishment of advertising agencies of the
following :
(A) Chaitra Leo Burnetta Inc, Trikaya Grey Advertising India Ltd. Mudra Communications,
FCB-Ulka Advertising.
(B) Mudra Communications, FCB-Ulka Advertising, Chaitra Leo Burnetta Inc, Trikaya Grey
Advertising India Ltd.
(C) FCB-Ulka Advertising, Mudra Communications, Trikaya Grey Advertising India Ltd.
Chaitra Leo Burnetta Inc.
(D) Trikaya Grey Advertising India Ltd. Chaitra Leo Burnetta Inc, FCB-Ulka Advertising,
Mudra Communications.

78. Identify correct chronological order of scholars who contributed for feminist media studies :
(A) Noreene Janus, Ann Gray, Margaret Gallagher, Betty Friedan
(B) Margaret Gallagher, Betty Friedan, Noreene Janus, Ann Gray
(C) Betty Friedan, Noreene Janus, Margaret Gallagher, Ann Gray
(D) Ann Gray, Margaret Gallagher, Betty Friedan, Noreene Janus

79. Find the correct sequence of news value according to M. Mencher.

(A) Proximity, Impact, Timeliness, Prominence
(B) Prominence, Proximity, Impact, Timeliness
(C) Timeliness, Prominence, Proximity, Impact
(D) Impact, Timeliness, Prominence, Proximity

80. The sequential order of advertising copy elements is :

(A) Headline amplification, Proof of claim, Explanation of claim, Headline, Closure
(B) Headline, Headline amplification, Explanation of claim, Proof of claim, Closure
(C) Headline, Explanation of claim, Proof of claim, Headline amplification, Closure
(D) Explanation of claim, Headline, Proof of claim, Headline amplification, Closure

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81. Identify the correct order : According to Cutlip, Center and Broom, the correct sequence of
four stages of public relations process is :
(A) Communication-action, Research-Listening, Planning-decision making, Evaluation
(B) Planning-decision making, Evaluation, Communication-action, Research-Listening
(C) Evaluation, Planning-decision making, Research-Listening, Communication-action
(D) Research-Listening, Planning-decision making, Communication-action, Evaluation

82. Identify correct sequence of trends :

(A) Programme format developments, Public broadcasting services, Cable TV, MTV
generation.
(B) Public broadcasting services, Cable TV, MTV generation, Programme format
developments.
(C) Public broadcasting services, Programme format developments, MTV generation, Cable
TV.
(D) Cable TV, MTV generation, Programme format developments, Public broadcasting
services.

83. Identify correct sequence of Satyajit Ray films :

(A) Pather Panchali, Aparajito, Apur Sansar, Charulata
(B) Apur Sansar, Pather Panchali, Aparajito, Charulata
(C) Pather Panchali, Charulata, Apur Sansar, Aparajito
(D) Aparajito, Pather Panchali, Charulata, Apur Sansar

84. Identify the chronological order of Dada Saheb Phalke award winners :
(A) D. Ramanaidu, Tapan Sinha, Manoj Kumar, Soumitra Chatterjee
(B) Manoj Kumar, Soumitra Chatterjee, D. Ramanaidu, Tapan Sinha
(C) Soumitra Chatterjee, Tapan Sinha, Manoj Kumar, D. Ramanaidu
(D) Tapan Sinha, D. Ramanaidu, Soumitra Chatterjee, Manoj Kumar

85. Find the correct sequence of factors for navigable news reporting.
(A) Communication Modalities, Non-linear Writing, Customisation, Audience Involvement
(B) Customisation, Audience Involvement, Communication Modalities, Non-linear Writing
(C) Non-linear Writing, Audience Involvement, Customisation, Communication Modalities
(D) Audience Involvement, Customisation, Non-linear Writing, Communication Modalities

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86. Match the following :

List - I List - II
Author Concept
(a) John Fiske (i) Omnipresence of power
(b) Henry Jenkins (ii) Deconstruction of text
(c) Michel Foucault (iii) Fans culture
(d) Jacques Derrida (iv) Popular culture and TV
Code :
(a) (b) (c) (d)
(A) (i) (ii) (iii) (iv)
(B) (ii) (i) (iii) (iv)
(C) (iv) (iii) (i) (ii)
(D) (iii) (ii) (iv) (i)

87. Match the following :

List - I (Concept) List - II (Description)
(a) Cumulation (i) Unified picture of events held by various
media
(b) Ubiquity (ii) Powerful effect of media
(c) Consonance (iii) Slow and pervasive influence of media
(d) Dependency (iv) Omnipresence of media
Code :
(a) (b) (c) (d)
(A) (iv) (ii) (iii) (i)
(B) (iii) (iv) (i) (ii)
(C) (i) (iii) (ii) (iv)
(D) (ii) (i) (iv) (iii)

88. Match the following :

List - I List – II
(Level of measurement) (Characteristic)
(a) Nominal (i) Existence of a true zero point
(b) Ordinal (ii) Equal value
(c) Interval (iii) Ranked distance
(d) Ratio (iv) Numerical categorisation
Code:
(a) (b) (c) (d)
(A) (iv) (iii) (ii) (i)
(B) (iii) (ii) (i) (iv)
(C) (ii) (i) (iv) (iii)
(D) (i) (iv) (iii) (ii)

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89. Match the following :

List – I List - II
Communication concept Theorist
(a) Limited effects (i) Jean Piaget
(b) All powerful media (ii) Jack Lyle
(d) Developmental learning (iii) Harold Lasswell
(c) Attitude change (iv) Carl Hovland

Code :
(a) (b) (c) (d)
(A) (iv) (iii) (i) (ii)
(B) (ii) (iii) (iv) (i)
(C) (iii) (iv) (ii) (i)
(D) (i) (ii) (iv) (iii)

90. Match the following :

List - I List – II
(Concept) (Description)
(a) Literal replication (i) Duplication of only the sampling and
experimental procedures of previous
analysis
(b) Operational replication (ii) Exact duplication of previous analysis
(c) Instrumental replication (iii) Tests the validity of methods previously
used by deliberately not imitating the
previous study
(d) Constructive replication (iv) Duplication of dependent measures of
the previous study

Code :
(a) (b) (c) (d)
(A) (ii) (i) (iv) (iii)
(B) (iii) (ii) (i) (iv)
(C) (iv) (iii) (ii) (i)
(D) (i) (iv) (iii) (ii)

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91. Match the following :

List - I List - II
Newspaper Editor
(a) Deccan Herald (i) S. Mulgoankar
(b) National Herald (ii) Pothan Joseph
(c) Indian Express (iii) Girilal Jain
(d) The Times of India (iv) M. Chalapathi Rao

Code :
(a) (b) (c) (d)
(A) (i) (ii) (iii) (iv)
(B) (ii) (iii) (i) (iv)
(C) (iv) (ii) (iii) (i)
(D) (ii) (iv) (i) (iii)

92. Match the following :

List - I List - II
Media House Country
(a) Bertelsman (i) USA
(b) News Corp (ii) France
(c) Vivendi Universal (iii) Australia
(d) Cox Media (iv) Germany
Code :
(a) (b) (c) (d)
(A) (ii) (i) (iv) (iii)
(B) (i) (ii) (iii) (iv)
(C) (iv) (iii) (ii) (i)
(D) (iii) (ii) (i) (iv)

93. Match the following :

List - I List – II
(Country) (Entertainment - education
television programme production)
(a) India (i) Animated cartoons
(b) Mexico (ii) Soap opera
(c) The Philippines (iii) Television Dramas
(d) Japan (iv) Music videos

Code :
(a) (b) (c) (d)

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(A) (ii) (iv) (iii) (i)

(B) (i) (iii) (iv) (ii)
(C) (iii) (i) (ii) (iv)
(D) (iv) (ii) (i) (iii)

94. Match the following :

List - I List - II
(Communication scholar) (Communication school)
(a) Marshal McLuhan (i) German school
(b) Theodor Adorno (ii) Canadian school
(c) Stuart Hall (iii) American school
( d) Daniel Lerner (iv) British school

Code :
(a) (b) (c) (d)
(A) (i) (iv) (iii) (ii)
(B) (ii) (i) (iv) (iii)
(C) (iii) (ii) (iv) (i)
(D) (iv) (iii) (ii) (i)

95. Match List - I with List - II :

List - I List - II
(Commissions) (Country)
(a) Royal Press Commission (i) Sweden
(b) The Hutchins Commission (ii) The UK
(c) Media Ombudsman (iii) The US
(d) Press Commission (iv) India

Code :
(a) (b) (c) (d)
(A) (ii) (iii) (i) (iv)
(B) (iii) (i) (ii) (iv)
(C) (i) (ii) (iv) (iii)
(D) (iv) (ii) (i) (iii)

Read the following passage and answer questions from 96 to 100 :

For more than three decades, cognitive psychologists have been developing a
perspective on the way individuals routinely cope with sensory information: information-
processing theory. It is actually a large set of diverse and disparate ideas about cognitive

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processes and provides yet another way to study media audience activity. Researchers work
to understand how people take in, process, store, and then use various forms of information
provided by media. Drawing on the same metaphors as systems theory, information
processing theory uses mechanistic analogies to describe and interpret how each of us takes
in and makes sense of the flood of information our senses encounter every moment of each
day. It assumes that individuals operate like complex bio-computers, with certain built-in
information-handling capacities and strategies. Each day we are exposed to vast quantities of
sensory information. We filter this information so only a small portion of it ever reaches our
conscious mind. Only a tiny fraction of this information is singled out for attention and
processing, and we finally store a tiny amount of this in long-term memory. We are not so
much information handlers as information avoiders - we have developed sophisticated
mechanisms for screening out irrelevant or useless information. Our capacity to cope with
sensory information is easily overwhelmed so that we make mistakes by failing to take in and
process critical information. Cognitive psychologists make an important distinction between
cognitive (or information) processes and consciousness. Much of what takes place in our
brain never reaches our consciousness. Although this activity often affects our conscious
thoughts, it does so only very indirectly through its influence on other cognitive processes.
Our consciousness acts as a supreme overseer of this cognitive activity but has very limited
and typically quite indirect control over it. This perspective on cognition is contrary to what
most of us would like to assume about our ability to control what goes on in our minds. It
contradicts our personal experience, which is largely based on what conscious reflection is
able to reveal to us. When we watch a televised news report, we have the sense that we are
getting every bit of useful information from it that is there. But recent research finds that only
a fraction of the original information reaches us, even when we pay close attention. We get
distracted by compelling pictures and waste precious cognitive resources processing them
while important auditory information is missed.

96. What is the new perspective of cognitive psychologists ?

(A) A re–look at audience
(B) Different study of media audience
(C) Detachment of media audience from media
(D) Rejection of media audience theory

97. What does information processing theory use to describe the sensory perception ?
(A) Systems theory
(B) Disparate ideas
(C) Cognitive processes
(D) Mechanistic analogies

98. Where does the distinction between cognitive processes and consciousness occur ?
(A) It occurs in information handlers
(B) It occurs in information avoiders

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(C) It occurs in the brain of the receiver

(D) It occurs in sophisticated machines

99. According to the passage, what did the recent research find ?
(A) A part of the original information reaches us
(B) The consciousness fails to act
(C) It contradicts our assumptions
(D) Sensory information is adequately processed

100. While processing information, what do we miss ?

(A) Pictures
(B) Smell
(C) TV news report
(D) Auditory information

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Answer key:
Q.NO Answer Q. No Answer
1 D 51 C
2 B 52 D
3 D 53 D
4 D 54 A
5 B 55 D
6 A 56 C
7 D 57 B
8 C 58 A
9 A 59 B
10 C 60 A
11 A 61 C
12 C 62 C
13 A 63 B
14 D 64 C
15 A 65 C
16 B 66 A
17 D 67 D
18 C 68 D
19 A 69 B
20 C 70 D
21 D 71 A
22 A 72 C
23 B 73 C
24 D 74 D
25 A 75 A
26 C 76 D
27 C 77 D
28 B 78 C
29 A 79 D
30 C 80 B
31 C 81 D
32 A 82 C
33 D 83 A
34 A 84 D
35 C 85 A
36 D 86 C
37 D 87 B
38 C 88 A
39 D 89 B

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40 B 90 A
41 B 91 D
42 C 92 C
43 B 93 A
44 B 94 B
45 A 95 A
46 B 96 B
47 B 97 D
48 A 98 C
49 D 99 A
50 B 100 D

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November 2017 Paper II

1. Aurobindo Ghosh’s Journal was :

(A) Satyavadini
(B) Dharma
(C) Swadesimitran
(D) Bala Bharathi

2. are arbitrary, abstract and represent unseen phenomena.

(A) Symbols
(B) Signs
(C) Rules
(D) Codes

3. Priming effect of Leonard Berkowitz focusses on :

(A) Political manipulations
(B) Television Violence
(C) Individualism
(D) Personal Relations

4. Who is the author of the book ‘Pen as my sword’ ?

(A) K. Rama Rao
(B) S.K. Rau
(C) M. Chalapathi Rao
(D) S. Prakasa Rao

5. The information processing theory argues that our cognitive resources are :
(A) Large
(B) Superflous
(C) Limited
(D) Unreliable

6. The positioning of news stories to highlight some aspects of a political issue is known as :
(A) Frame of reference
(B) Semantic noise
(C) Homophily

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(D) Priming

7. Which folk drama is known for its humour and social criticism ?
(A) Yakshagana of Karnataka
(B) Nautanki of Uttar Pradesh
(C) Kariyala of Himachal Pradesh
(D) Mohiniyattam of Kerala

8. Deliberate manipulation of communication was referred to as :

(A) Campaigning
(B) Propaganda
(C) Advertising
(D) Gossip

9. The concept of structural violence as related to mass communication can be traced to :

(A) Johann Galtung
(B) Jacob Thompson
(C) William Parker
(D) Mark Pearson

10. The lack of access to communication technology among people of different races, the poor,
the disabled and the rural communities is known as :
(A) Group conformity
(B) Technically savvy
(C) Group deviance
(D) Digital divide

11. The ‘Copyright day’ is observed on :

(A) February 01
(B) October 15
(C) July 05
(D) April 23

12. Holism refers to :

(A) Interdependent systems exchange information
(B) Consists of sub-systems and supra-system affects every other part
(C) System have boundaries that separate them

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(D) Interpenetrating systems freely exchange information

13. Logo is an identifying mark of a :

(A) Product
(B) Company
(C) Person
(D) Purchaser

14. Bernard Berelson developed the research method :

(A) Content analysis
(B) Telephone interview
(C) Action research
(D) Focus group discussion

15. Purposive Sampling is not amenable to :

(A) Field work
(B) Testing
(C) Descriptive statistics
(D) Inferential statistics

16. The textuality of television is considered as :

(A) Limited
(B) Indeterminate
(C) Monosemy
(D) Inter-textual

17. The Limited Effect Theory was developed by :

(A) Coillion Cowper
(B) John Abraham
(C) Elihu Katz
(D) Joseph Klapper

18. In innovation diffusion theory, those who directly influence early adopters are known as :
(A) Rejectors
(B) Enforcers
(C) Commentators
(D) Change agents

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19. DPA is a news agency of________ .

(A) Spain
(B) Sweden
(C) Finland
(D) Germany

20. Identify the scale which is simply a system of assigning numbers to events :
(A) Ordinal scale
(B) Internal scale
(C) Nominal scale
(D) Ratio scale

21. E.M. Rogers’ work of ‘diffusion of innovations’ illustrates the power of :

(A) Meta-analysis
(B) Content analysis
(C) Group analysis
(D) Cognitive effects

22. Most commonly used method specially in studies relating to behavioural sciences :
(A) Observation Method
(B) Survey Method
(C) Interview Method
(D) Content Analysis Method

23. “The need for decolonisation and democratisation of information and communication” was
propagated by :
(A) The New World Information and Communication Order (NWICO)
(B) Monopoly of broadcasting
(C) The Marxist Theory of Media and Society
(D) Copyright Policies

24. The term, objectivity rituals, is used in :

(A) News reporting
(B) Public relations
(C) Advertising
(D) Cultural communication

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25. Identify one of the key recommendations of the First Press Commission :
(A) Setting up of the office of Registrar of Newspapers of India
(B) Abolition of Press Council of India
(C) Introduction of Article 19 (1) (A)
(D) Special privileges to newspaper owners

26. Assertion (A) : The do-it-yourself digital tools offer an audience public control over media
environment.
Reason (R) : The dominant media models are resorting to unbridled supply of frivolous
entertainment to survive.
Code :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.

27. Assertion (A) : Editorial neutrality and political detachment are a great journalistic tradition.
Reason (R) : Partisan media systems result in an alliance between a section of the media and
government, which is a positive result.
Code :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.

28. Assertion (A) : There have been fast paced shifts in media management paradigms all over the
world.
Reason (R) : The emergence of new semiotic socio-political order has affected the media
economics to a large extent.
Code :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.

29. Assertion (A) : The mainstream media managers have now lost the way to hold their
audiences intact.

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Reason (R) : For, in the new socio-technical world, audiences produce their own contents and
meanings.
Code :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.

30. Assertion (A) : The convergent technology is transforming the socio-cultural orders all over
the world.
Reason (R) : The new media have offered expanded options for the users to experiment with.
Code :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.

31. Assertion (A) : The distinctions among different media are getting erased fast.
Reason (R) : The convergent digital technology has made the hybrid media possible.
Code :
(A) Both (A) and (R) are true
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.

32. Assertion (A) : The counter-hegemonic media practices will be marginalised in due course.
Reason (R) : It is to neutralise the threat they pose to the established media order.
Code :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.

33. Assertion (A) : The Indian film industry represents a splintered semiotics of inter-cultural
integration.

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Reason (R) : Films in India frequently project sub-cultural themes to exhibit identity
integration.
Code :
(A)Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D)(A) is false, but (R) is true.

34. Assertion (A) : The issue of hyphenated identities dot the discourse of new international
information and communication order.
Reason (R) : The issues of identity and culture often work against cultural homogenisation
prompted by Western media.
Code :
(A) Both (A) and (R) are correct.
(B) Both (A) and (R) are correct, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.

35. Assertion (A) : Mutual understanding forms the basis of an open, two-way communication in
Public Relations.
Reason (R) : For, it enables an organisation to influence public opinion, public judgement and
public behaviour.
Code :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.

36. Find out the correct chronological sequence of the following Newspapers.
(A) Forward, Bombay Chronicle, Swarajya, National Herald
(B) National Herald, Bombay Chronicle, Swarajya, Forward
(C) Bombay Chronicle, Swarajya, Forward , National Herald
(D) Swarajya, National Herald, Forward, Bombay Chronicle!

37. Identify the correct Chronological sequence of the following television networks.
(A) Rupavahini, STAR, Zee TV, Al Jazeera
(B) STAR, Zee TV, Al Jazeera, Rupavahini

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(C) Zee TV, Al Jazeera , Rupavahini, STAR

(D) Al Jazeera, Rupavahini, STAR, Zee TV

38. Write the correct sequence of the following top magazines of the world.
(A) Time, Reader’s Digest, Cosmopolitan, National Geographic
(B) Reader’s Digest, Cosmopolitan, National Geographic, Time
(C) Cosmopolitan, National Geographic, Time, Reader’s Digest
(D) National Geographic, Time, Reader’s Digest, Cosmopolitan

39. Find out the correct chronological sequence of the following films.
(A) Sita Bibaha, Joymati, Kalidas, Ayodyacha Raja
(B) Kalidas, Ayodyacha Raja, Joymati, Sita Bibaha
(C) Ayodyacha Raja, Joymati, Sita Bibaha, Kalidas
(D) Joymati, Sita Bibaha, Ayodyacha Raja, Kalidas

40. Identify the sequence of the following research studies.

(A) Communication and perception, War propaganda, experiments in mass communication,
voter studies
(B) War propaganda, experiments in mass communication, voter studies, communication and
perception
(C) Voter studies, War propaganda, experiments in mass communication, communication
and perception
(D) Experiments in mass communication, communication and perception, voter studies,

41. Match the following :

List - I List – II
(Author) (Book)
(a) Veer Sanghvi (i) Emergency Retold
(b) M J Akbar (ii) Mandate
(c) Kuldip Nayyar (iii) Emergency
(d) Coomi Kapoor (iv) A Mirror to power
Code :
(a) (b) (c) (d)
(A) (ii) (iv) (i) (iii)
(B) (iv) (i) (iii) (ii)
(C) (i) (ii) (iii) (iv)
(D) (ii) (iii) (iv) (i)

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42. Match the following :

List-I List-II
(Brand) (Tag Line)
(a) Beardo (i) The real scent of success
(b) Panasonic LED Light (ii) Future connected for a smarter India
(c) Denever (iii) Perfectly built
(d) Boch India (iv) Be a man
Code :
(a) (b) (c) (d)
(A) (iv) (iii) (i) (ii)
(B) (iii) (iv) (ii) (i)
(C) (i) (ii) (iv) (iii)
(D) (ii) (i) (iii) (iv)

43. Match List-I with List-II :

List-I List-II
(Brand) (Tag Line)
(a) BMW (i) Simply clever
(b) Scoda Octiva (ii) Sheer Driving pleasure
(c) Datsun (iii) World’s Ahead
(d) Honda City (iv) Break Through
Code :
(a) (b) (c) (d)
(A) (ii) (i) (iv) (iii)
(B) (i) (ii) (iii) (iv)
(C) (iv) (iii) (i) (ii)
(D) (iii) (iv) (ii) (i)

44. Match List-I with List-II :

List-I List-II
(a) Trade books (i) Educational in character
(b) Paperbacks (ii) For general consumer
(c) Textbooks (iii) For Specialists
(d) Professional books (iv) All things to all people
Code :
(a) (b) (c) (d)
(A) (ii) (iv) (i) (iii)
(B) (iii) (ii) (iv) (i)
(C) (ii) (i) (iv) (iii)
(D) (iv) (iii) (ii) (i)

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45. Match the following tag line :

List-I (Brand) List-II(Tag Line)
(a) Microtek (i) Go beyond
(b) Nasaka RO (ii) Easy clean
(c) Olive Active Oil (iii) Be health sure
(d) Berger Paints (iv) Technology we live
Code :
(a) (b) (c) (d)
(A) (ii) (iv) (i) (iii)
(B) (i) (ii) (iii) (iv)
(C) (iv) (iii) (i) (ii)
(D) (iii) (i) (iv) (ii)

Read the passage carefully and answer questions from No. 46 to No. 50
With the proliferation of printed and especially broadcast media in the late
nineteenth and early-twentieth century serious concerns about the social impact of the mass
media emerged. There was considerable excitement about the positive and constructive
contribution of the media to peaceful international relations. Such positive expectations were
expressed in the 1933 Convention for Facilitating the International Circulation of Films of an
Educational Character. This Convention was signed at Geneva on October 11, 1933. The
Contracting parties to the Convention, which was registered with the secretariat of the League
of Nations, considered the international circulation of educational films which contribute
“towards the mutual understanding of peoples, in conformity with the aims of the League of
Nations and consequently encourage moral disarmament” highly desirable. In order to
facilitate the circulation of such films the signatories agreed to exempt their importation,
transit, and exportation from all Customs duties and accessory charges of any kind. There
was however also a serious concern about the negative social impact of the mass media. A
moral, educational concern was expressed regarding the spread across borders of obscene
publications. This concern resulted in the adoption of the 1910 and 1924 treaties on traffic in
obscene publications. The 1924 International Convention for the Suppression of the
Circulation of and Traffic in Obscene Publications declared it a punishable offence “to make
or produce or have in possession (for trade or public exhibition) obscene writings, drawings,
prints, paintings, printed matter, pictures, posters, emblems, photographs, cinematograph
films or any other obscene objects.” It was also punishable to import or export said obscene
matters for trade or public exhibition and persons committing the offence “shall be amenable
to the Courts of the Contracting Party in whose territories the offence... was committed.”
Concern about the negative impact of the mass media also arose from the increasing use of
the mass media (in the course of the nineteenth century) as instruments of foreign diplomacy.
Although this was particularly the case with the newspapers, the development of wireless
radio did significantly increase the potential for this new form of diplomacy. Increasingly
diplomats shifted from traditional forms of silent diplomacy to a public diplomacy in which
the constituencies of other states were directly addressed. In most cases this in fact amounted

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to the propagandistic abuse of the radio. During World War I an extensive use was made of
the means of propaganda. This psychological warfare continued after the war had ended and
International short wave radio began its proliferation.

46. What was the issue related to the proliferation of media in the early twentieth century ?
(A) Media reach
(B) Social impact
(C) Passive excitement
(D) Competition among media

47. The Geneva Convention wanted the promotion of educational films to :

(A) Export them
(B) Import them
(C) Encourage their circulation
(D) Support moral disarmament

48. The 1924 International Convention made the declaration that the trade and public exhibition
of obscene matters are :
(A) A punishable offence
(B) A transient phenomenon
(C) To be exempted from customs duty
(D) Artistic representations

49. What was the other concern of the Convention ?

(A) Emphasis on traditional forms of silent diplomacy
(B) Use of newspapers for communication
(C) Use of media as instruments of diplomacy
(D) Understanding the new forms of media

50. The passage has an over-all description of mass media’s :

(A) Role for peaceful purposes
(B) Adoption of important treaties
(C) Use for educational communication
(D) Positive as well as negative use

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Answer key;
Question Number Answer Question Number Answer
1 B 26 A
2 A 27 C
3 B 28 A
4 A 29 B
5 C 30 A
6 D 31 A
7 C 32 A
8 B 33 B
9 A 34 B
10 D 35 A
11 D 36 C
12 B 37 A
13 B 38 *
14 A 39 B
15 D 40 C
16 D 41 A
17 D 42 A
18 D 43 A
19 D 44 A
20 C 45 C
21 A 46 B
22 A 47 D
23 A 48 A
24 A 49 C
25 A 50 D

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November 2017 Paper – III

1. The first Indian language newspaper was :

(A) Bangadoota
(B) Samachar
(C) Digdarshan
(D) Mirat - ul - Akhbar

2. In wheel type of communication, is dominant.

(A) One person
(B) One group
(C) One chain
(D) One nation

3. The concept of mindful journalism has drawn inspiration from :

(A) Hinduism
(B) Daoism
(C) Christianity
(D) Buddhism

4. According to Haebermas, modern mass media are influenced by :

(A) A high degree of ethical conduct
(B) New cultural trends
(C) Massive public participation
(D) Empty political spectacle

5. Jean Baudrillard has described mass media as a :

(A) Social powerhouse
(B) Prosperous middle man
(C) Political institution
(D) Speech without response

6. When an operating model of communication represents some aspect of reality , it represents :

(A) Stimulation
(B) Stagnation
(C) Simulation

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(D) Stratification

7. In symbolic interaction, artificial signs that produce highly predictable responses are known as :
(A) Signals
(B) Signs
(C) Symbols
(D) Variants

8. Initial stage of interpersonal communication is called :

(A) The phatic stage
(B) The intimate stage
(C) The personal stage
(D) The public stage

9. ‘Mental images’ that enable people to classify objects and to structure responses are known as :
(A) Stereotypes
(B) Verbal commands
(C) Non verbal cues
(D) Typifications

10. In cultivation analysis, when viewers identify the television contents with their daily events,
this phenomenon is known as :
(A) Redundancy
(B) Cultural cues
(C) Proxy
(D) Resonance

11. The post-modernist media studies hinge on :

(A) Collectivism
(B) Religious leadership
(C) Inspirational illusions
(D) Aesthetic politics

12. Media audiences respond selectively to the media due to their own interpretation of of their
daily life.
(A) Social discourses
(B) Creative production

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(C) Unwanted innovations

(D) Unclear conformities

13. Critical theories of mass communication are in character.

(A) Political
(B) Insignificant
(C) Symbolic
(D) Iconic

14. The Vernacular Press Act 1878 was also called as :

(A)Lytton’s Act
(B) Gagging Act
(C) Full control law
(D)Coercive control law

15. of the statement is not a defence in a criminal proceeding against defamation.

(A) Interpretation
(B) Public approval
(C) Power
(D) Truth

16. The operation of Article 19 of the Indian constitution can be suspended under :
(A) Article 358
(B) Article 372
(C) Article 378
(D) Article 387

17. The International Federation of Journalists is based in :

(A) Amsterdam
(B) Frankfurt
(C) Brussels
(D) Vienna

18. For Jan Servaes, cultural diversity belongs to the cluster of :

(A) Normative concepts
(B) Contextual concepts
(C) Strategic concepts

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(D) Advocacy concepts

19. The element of compensatory rivalry usually happens with :

(A) The researcher
(B) The control group
(C) The experimental group
(D) The statician

20. External validity can be achieved through :

(A) Random samples
(B) Intervening variables
(C) Concealing errors
(D) Small samples

21. Equal appearing intervals are a characteristic of :

(A) Likert scale
(B) Arbitrary scale
(C) Thurstone scale
(D) Cumulative scale

22. The reactions of respondents to experimental situations are identified as :

(A) Varied response
(B) Control variables
(C) Demand characteristics
(D) Natural recall

23. The audience fragmentation has increased the demand for :

(A) Trend studies
(B) One - shot studies
(C) Historical studies
(D) Consultative studies

24. The people’s meter used by Nielsen Media Research records :

(A) TV commercials
(B) The programmes watched by people during sweeps
(C) The programmes watched by people at specific times
(D) The names of people in households who participate in Nielsen ratings

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25. The issue of content management has to do with :

(A) The movie industry controlling the content and subject matter of films
(B) The movie industry’s desire that the films be broadcast on TV at the highest quality
possible
(C) The movie industry’s attempt to have copy protection on movies that are broadcast
(D) The movement on the part of the consumer to have good content in all TV broadcasts

26. Electronic flash memory data storage device used for storing digital information :
(A) Tripod
(B) Flash card
(C) Flash Drive
(D) Memory card

27. is used to protect private information stored in computers.

(A) Professional
(B) Puller
(C) Phisher
(D) Firewall

28. Which is the parent company of Google ?

(A) Alphabet
(B) Oracle
(C) Dell
(D) Microsoft

29. The film that has won Oscar Award for 2017 is :
(A) La La Land
(B) Moonlight
(C) Hidden figure
(D) Lion

30. Grid card is related to :

(A) Broadcast media
(B) Newspapers
(C) Outdoor media
(D) Magazines

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31. Sirius is a/an :

(A) Internet radio
(B) Satellite radio
(C) Internet streamer
(D) Satellite TV station

32. A time period that precedes or follows prime time on television is identified as :
(A) Stage time
(B) Trial time
(C) Adjacent time
(D) Fringe time

33. The media that has been facing decline in advertising revenue in the Western world is :
(A) Newspaper industry
(B) Radio
(C) Television
(D) Google

34. The ABC’s(India) digital measurement service is supported by :

(A) Arbitron
(B) Gallup
(C) Harris
(D) A.C. Nielsen

35. In the commercial world, Public Relations and Advertising are associated with :
(A) Propaganda
(B) Marketing
(C) Diplomacy
(D) Secret service

36. Cover×frequency will lead to :

(A) Hard facts
(B) Direct exposure
(C) Gross rating points
(D) Tie - in

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37. According to Lang and Lang, when individual opinions merge into public opinion, the model
that emerges is :
(A) Collective dynamics
(B) Hot public opinion
(C) Public opinion mainstreaming
(D) Collateralisation

38. The First World Assembly of Public Relations Associations was held in :
(A) Mexico city
(B) New York
(C) London
(D) Tokyo!

39. Banner advertisement is a type of :

(A) Outdoor Advertising
(B) Interactive Advertising
(C) Corporate Advertising
(D) Paid Advertising

40. Bipolar objectives are used in :

(A) Likert scale
(B) Thurstone scale
(C) Gutman scale
(D) Semantic differential

41. Social marketing theory is essentially .

(A) Content - dominated
(B) Source - dominated
(C) Receiver - dominated
(D) Channel - dominated

42. refers to the number of billboards used for an advertisement.

(A) Cumes
(B) Counter boards
(C) Facings
(D) Deckers

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43. Who commands higher advertising prices globally for now ?

(A) Digital music
(B) Digital news
(C) Digital video
(D) Television

44. Transition from one scene to another in a TV commercial is referred to as :

(A) Movement
(B) Linkage
(C) Bridge
(D) Run - in

45. The tabloid version of earlier broadsheet newspaper is called :

(A) Contact print
(B) Compact
(C) Tab
(D) Compressor

46. The estimation of story length is called :

(A) Casting off
(B) Copy fit
(C) Space check
(D) Line estimate

47. On Spec in journalistic parlance means :

(A) Commissioned article
(B) Uncommissioned article
(C) Additional editorial
(D) First page feature

48. Fan writing is characterised as a type of textual :

(A) Preacting
(B) Problematisation
(C) Poaching
(D) Presumption

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49. Screamer is a/an mark normally seen in headlines.

(A) Question
(B) Quotation
(C) Exclamatory
(D) Semicolon

50. Assertion (A) : Modern mass media are responsible for destroying the folk communities.
Reason (R) : The media fare provides scope to have individual judgements to decide what is
amoral and what is not.
Code :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true

51. Assertion (A) : Television is central to ‘global mass culture.’

Reason (R) : The flow of television programmes from different directions is more
pronounced than ever before to the West.
Code :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.

52. Assertion (A) : The liberal model of media is positive to the growth of democracy.
Reason (R) : Market orientation makes media responsive to public issues.
Code :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.

53. Assertion (A) : Market based media ownership aims to create an informed citizenry.
Reason (R) : Such an architecture of media system delivers enormous amounts of news on
public affairs.

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Code :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.

54. Assertion (A) : Video podcasting and peer-to-peer networking represent a new architecture of
aesthetics.
Reason (R) : Technological evolution has hindered the public access to media.
Code :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.

55. Assertion (A) : The synergy of modern economy with modern mass media is the other face of
sophisticated media manipulation.
Reason (R) : Sale of physical and entertainment products is the sole aim of today’s corporate
media which aims to maximise profits.
Code :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.

56. Assertion (A) : In the present day democracy, the rights and duties of publics to communicate
has become less acceptable.
Reason (R) : Because of commercialisation and professionalisation, media viewpoints of
others are of little consequence in media content selection.
Code :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.

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57. Assertion (A) : Language and communications are not only social practices, but also political.
Reason (R) : Human communication has the primary objective of self - preservation.
Code :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.

58. Assertion (A) : The invention of Internet was basically not for democratising the global
communication system.
Reason (R) : It was initiated for the US military to control centres to communicate in the
eventuality of a nuclear war.
Code :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.

59. Assertion (A) : People watch television because they are very fond of news.
Reason (R) : Some news channels are not objective and neutral in their coverage of news.
Code :
(A) (A) is true but (R) is not the correct explanation of (A).
(B) (R) is true but (A) is not the correct explanation of (R).
(C) Both (A) and (R) are correct.
(D) Both (A) and (R) are incorrect.

60. Assertion (A) : Print media is less socially responsible than the electronic media.
Reason (R) : Because the electronic media depend heavily on commercial revenue and as
such they have to protect their commercial interests.
Code :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.

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61. Assertion (A) : Guerilla television and video are more than media tools.
Reason (R) : They reflect the images of rebellion of the oppressed against modern
imperialism.
Code :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A)
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.

62. Identify the correct sequence of emergence of different types of journalism :

(A) Citizen journalism, advocacy journalism, new journalism, alternative journalism
(B) Alternative journalism, advocacy journalism, citizen journalism, new journalism
(C) New journalism, alternative journalism, advocacy journalism, citizen journalism
(D) Advocacy journalism, new journalism, citizen journalism, alternative journalism

63. Identify the correct chronological sequence of the following statutes :

(A) The contempt of Court Act, the copyright Act, the Right to Information Act, the young
persons (Harmful publications) Act
(B) The copyright Act, the young persons (Harmful publications) Act, the Right to
Information Act, the contempt of Court Act
(C) The Right to Information Act, The young persons (Harmful publications) Act, the
copyright Act, the contempt of Court Act
(D) The Young Persons (Harmful publications) Act, the copyright Act, the contempt of Court
Act, the Right to Information Act

64. The correct chronological sequence of the following theories is :

(A) Libertarian, authoritarian, social responsibility, communist
(B) Social responsibility, communist, authoritarian, libertarian
(C) Communist, libertarian, authoritarian, social responsibility
(D) Authoritarian, libertarian, communist, social responsibility

65. The sequence of language wise circulation of newspapers, as per ABC report of (Jan - June
2016) is :
(A) English, Malayalam, Tamil, Hindi
(B) Hindi, English, Malayalam, Tamil
(C) English, Hindi, Tamil, Malayalam
(D) Hindi, Malayalam, English, Tamil

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66. Match the following :

List-I List-II
(Theory) (Author)
(a) Play Theory (i) C.R. Wright
(b) Media Dependency Theory (ii) De Fleur and Ball - Rokeach
Socialisation Theory
(c) Political (iii) William Stephenson
(d) Functional Analysis (iv) Patterson and Mc clure
Code :
(a) (b) (c) (d)
(A) (i) (iii) (ii) (iv)
(B) (ii) (iv) (i) (iii)
(C) (iii) (ii) (iv) (i)
(D) (iv) (i) (iii) (ii)

68. Match the following :

List-I List-II
(Concept) (Focus)
(a) Normative concept (i) Community mapping
(b) Context concept (ii) Knowledge management
(c) Strategic concept (iii) Social movements
(d) Technique concept (iv) Social inclusion
Code :
(a) (b) (c) (d)
(A) (i) (iv) (iii) (ii)
(B) (iii) (i) (iv) (ii)
(C) (i) (ii) (iv) (iii)
(D) (iv) (iii) (ii) (i)

69. Match the following :

List-I (Organisation) List-II (Platform)
(a) Google (i) Skype
(b) News corporation (iii) NBC
(c) Microsoft group (ii) Instagram
(d) Comcast (iv) Myspace.com
Code :
(a) (b) (c) (d)
(A) (iii) (iv) (i) (ii)
(B) (i) (ii) (iv) (iii)
(C) (iv) (iii) (ii) (i)

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(D) (ii) (i) (iii) (iv)

70. Match the following :

List-I (Inventor) List-II (Invention)
(a) Ts’ai Lun (i) Lithography
(b) Johannes Gutenberg (ii) Movable types
(c) Alois Senefelder (iii) Printing Press
(d) Bi Sheng (iv) Paper
Code :
(a) (b) (c) (d)
(A) (i) (iv) (ii) (iii)
(B) (iii) (iv) (i) (ii)
(C) (iv) (iii) (i) (ii)
(D) (i) (ii) (iv) (iii)

Read the following passage carefully and answer questions from No. 71 to 75.
The practice of being “embedded” has a long history : “from the earliest
correspondents in the nineteenth century through to... the Second World War and Vietnam”
and most recently with the unprecedented numbers of embedded journalists in the Iraq war.
In 2003 the US Pentagon offered over 700 embedded slots to US and non-US journalists. The
American taxpayers, rather than news organizations, paid the bill for the training, outfitting,
transporting, sheltering, and feeding of the journalists. It became quite difficult for all but the
hardest - nosed reporters to be absolutely honest about the soldiers who fed them, transported
them, gave them the power they needed for their equipment, and (when necessary) saved
their lives from the enemy. That mere word, “enemy”, shows how a mind set was created...If
you are with one side in a war, your fortunes and those of the soldiers you are with are pretty
tightly intertwined ; deep down you are praying that they won’t fail. This is a common
criticism of embedding : it allows the journalist to become too close to those he or she is
scrutinizing. Could embedded journalism fulfill the watchdog function of Western journalism
when the journalists are embedded with the very people they are meant to be scrutinizing ?
The US Pentagon claimed that the significance of embedded journalists was “to tell the
factual story - good or bad”, but reporting in such a situation is in danger of being reduced to
the tokens of patriotism, standing against the “enemy” who is trying to take away “our way of
life”. It concluded that embedded journalism in the opening of the 2003 war produced stories
that promoted patriotism more than stories that encouraged deliberation. Embedded
journalists admittedly reported feeling conflicting loyalties and commented on the one-
dimensional nature of their reports. Impartial reporting is not easy when sharing lived
experience, and is that much more difficult when the experience is in such an extreme, life-
or-death situation. Frontline correspondent Allan Little criticized the reporting done by
“embeds”. He argued that the journalist’s job is that of scrutiny and the “hi, mom” reporting
done by journalists of their host-soldiers was not scrutinizing anything. Journalists are reliant
on multiple sources and in the case of being an “embed”, military sources are the only

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sources available. The normal practice for journalists to gather information from multiple
sources is severely limited when embedded with one battalion or when restricted to safe-
zones in Baghdad. The journalist is not in a position to observe what the war is doing to the
civilians. As the stand-in eyes and ears of the public, the embedded journalist is unable to
provide witness to the consequences of the war in which their government is engaged. It was
weeks before the embedded journalists had the opportunity to observe and interview the Iraqi
people. The Project for Excellence in Journalism conducted a content analysis of US
television coverage from the first week of the war produced by embeds: “The reports avoided
graphic material; not one of the stories in the study showed pictures of people being hit by
weapons fire”. The Cardiff School of Journalism had similar findings of reports filed by
British embeds; the coverage was “full of action, but without the grisly consequences”. Both
Gulf Wars lacked detailed coverage of the suffering of the Iraqi people. At the start of both
Gulf Wars, Western audiences largely witnessed war without consequences.

71. Who paid for the practice of embedded journalism in the United States ?
(A) News organisations
(B) The US Pentagon
(C) The American taxpayers
(D) Journalists themselves

72. Embedded journalism affected the media function of :

(A) Supply of news
(B) Respecting the soldiers
(C) Objective reporting
(D) Standing against the enemy

73. What was the issue faced by embedded journalists during the 2003 war ?
(A) Consequences of factual reporting
(B) Absence of conflicting loyalties
(C) Availability of multiple news sources
(D) One - dimensional reports

74. Embedded reporting is restricted by :

(A) The inability to observe the consequences of war
(B) Sharing lived experience
(C) Impartial reporting
(D) Opportunities to observe

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75. Till date embedded reporting of wars has made people witness :
(A) Coverage with grisly consequences
(B) Safe-zones in conflict areas
(C) Suffering of Iraqi people
(D) War with one-sided focus

ANSWER KEY:
Q. NO Answer Q. NO Answer
1 C 41 B
2 A 42 C
3 D 43 A
4 D 44 C
5 D 45 B
6 C 46 A
7 A 47 B
8 A 48 C
9 D 49 C
10 D 50 D
11 D 51 C
12 A 52 C
13 A 53 C
14 B 54 C
15 * 55 A
16 A 56 D
17 C 57 B
18 B 58 A
19 B 59 D
20 A 60 D
21 C 61 A
22 C 62 C
23 A 63 D
24 B 64 D
25 C 65 B
26 D 66 C
27 D 67 A
28 A 68 D
29 B 69 A
30 A 70 C
31 B 71 C
32 D 72 C
33 A 73 D
34 D 74 A
35 B 75 D
36 C
37 A
38 A

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39 B
40 A

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January 2017 Paper II

1. According to critics, effects models are problematic as they are

(A) Real
(B) Hypothetical
(C) Traditional
(D) Normative

2. In communication, relational information is

(A) non-interpretative
(B) uncritical
(C) non-transferable
(D) emotional

3. Media of the third degree contain_________ processed forms of representation .

(A) personally
(B) impersonally
(C) digitally
(D) conventionally

4. Media texts are considered as

(A) passive
(B) static
(C) dynamic
(D) negative

5. The theory of frame analysis was developed by

(A) Erving Goffman
(B) Samuel Huntington
(C) F. Inglis
(D) Carl Hovland

6. Identify the researcher who distinguished the functions of mass media as manifest and latent.
(A) Robert Merton
(B) Charles W. Wright
(C) P.J. Tichenor’
(D) G. Tuchman

7. One of the barriers to persuasive communication is

(A) Income
(B) Level of education
(C) Age
(D) Religion

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8. The most important limitation of information-flow theory is

(A) Message-centric
(B) Source-dominance
(C) Channel problem
(D) Receiver-specific

9. The organization, International Freedom of Expression Exchange, is located in

(A) the USA
(B) the UK
(C) Australia
(D) Canada

10. Section 499 of Indian Penal Code (IPC) contains the criminal liability of
(A) copyright
(B) contempt of court
(C) defamation
(D) sedition

11. In cases of copyright violation, the interlocutory injunction is considered as a_________

remedy.
(A) Final
(B) Constitutional
(C) Non-conforming
(D) Discretionary

12. The object of the Press and Registration of Books Act, 1867, is merely to regulate________ for
preservation of copies of books and newspapers.
(A) Printing presses
(B) Publishers
(C) Printers
(D) Authors

13. The memorandum to control the selection of newspapers for______ by the Indian government
was challenged in the Calcutta High Court by print media during the period of internal
emergency (1975-76).
(A) Public advertisements
(B) Newsprint quota
(C) Accreditation
(D) Government benefits

14. The major strategy of participatory communication is

(A) Government scheme
(B) Top-down approach
(C) Information dissemination
(D) Dialogue

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19. The difference between sample and population values will show
(A) the range
(B) the statistical significance
(C) the sampling error
(D) the stratified deviation

22. A text matter that accompanies a photograph________ is :

(A) Headline
(B) By-line
(C) Date-line
(D) Cut-line

23. A premium rate for a special position to advertise is known as

(A) Make-good rate
(B) Impact rate
(C) Mandatory rate
(D) Loading rate

24. Communication audit is commonly employed in the field of

(A) Advertising
(B) Public relations
(C) Newspaper publishing
(D) Broadcasting

25. Gravure printing method is

(A) Black and white only
(B) Intaglio printing
(C) Thermal printing
(D) Flexographic printing

26. RGB colour model is known as________ colour model.

(A) Additive
(B) Subtractive
(C) Restrictive
(D) Non-active

27. Robert Gunning’s readability formula attempts to identify the level of ________in a piece of text.
(A) Fog
(B) Excellence
(C) Codification
(D) Abstraction

28. Assertion (A) : In the practice of his or her professional activities, a public relations practitioner
should respect the collective dignity of the publics, but not of individuals :

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Reason (R) It is his/her responsibility to deal properly with everyone around that includes
colleagues, employer, media and public at large.

Codes :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false. (A) is false, but (R) is true.
(D) (A) is false, but (R) is true.

29. Assertion (A) : A public relations practitioner should maintain the highest level of
professionalism to achieve the specific targets identified.

Reason (R) : For this, he or she should manage and manipulate the media outlets.

Codes :
(A) Both (A) and (R) are true.

(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).

(C) (A) is true, but (R) is false.

(D) (A) is false, but (R) is true.

30. Assertion (A) : The impact of paid sales message is an additional worry for marketing
communicators.

Reason (R) : The increased commercial contents in mass media make the audience tune them
out because of their noise level.

Codes :
(A) Both (A) and (R) are true.

(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).

(C) (A) is true, but (R) is false.

(D) (A) is false, but (R) is true.

31. Assertion (A) : The concept of linear modernisation is still popular among power elites across
the globe.

Reason (R) : It helps them expand and sustain their hold on power by their control of capitalistic
means.

Codes :
(A) Both (A) and (R) are true.

(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).

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(C) (A) is true, but (R) is false. (A) is false, but (R) is true.

(D) (A) is false, but (R) is true.

32. Assertion (A) : RTI has become a new source of news and information.

Reason (R) : Earlier government officers were not allowed to provide information to journalists.

Codes :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.

33. Assertion (A) : Single screen cinemas are disappearing fast in India.
Reason (R) : Because malls are being constructed in their place.
Codes :
(A) Both (A) and (R) are true and (R) is the correct explanation of (A).
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.

34. Assertion (A) : Radio plays are different from TV plays because radio plays have no actors in
them.

Reason (R) : Because radio is a blind medium.

Codes :
(A) Both (A) and (R) are correct, but (R) is not the correct explanation of (A).
(B) Both (A) and (R) are correct and (R) is the correct explanation of (A).
(C) (A) is correct, but (R) is false.
(D) (A) is false, but (R) is correct.

35. Assertion (A) : Citizen journalism is different from professional journalism.

Reason (R) : Professional journalists do not use social media to disseminate their stories.

Codes :
(A) Both (A) and (R) are correct, but (R) is not the correct explanation of (A).
(B) Both (A) and (R) are correct and (R) is the correct explanation of (A).

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(C) (A) is true, but (R) is false.

(D) (A) is false, but (R) is true.

36. Identify the chronological sequence of following AIR broadcasts :

(A) Vividh Bharathi, School broadcasts, External services, Rural broadcasts

(B) School broadcasts, Rural broadcasts, Vividh Bharathi, External services

(C) External services, Vividh Bharathi, Rural broadcasts, School broadcasts

(D) Rural broadcasts, External services, School broadcasts, Vividh Bharathi

37. Identify the correct sequence of the following codes :

(A) Hays Code, Fairness Doctrine, Code of Athens, ASCI Code

(B) ASCI Code, Hays Code, Fairness Doctrine, Code of Athens

(C) Fairness Doctrine, Code of Athens, ASCI Code, Hays Code

(D) Code of Athens, ASCI Code, Hays Code, Fairness Doctrine

38. Identify the correct sequence of feminist media perception advocates :

(A) Margaret Gallagher, A.N. Valdivia, G. Tuchman, Betty Friedan

(B) A.N. Valdivia, G. Tuchman, Betty Friedan, Margaret Gallagher

(C) G. Tuchman, Betty Friedan, Margaret Gallagher, A.N. Valdivia

(D) Betty Friedan, G. Tuchman, Margaret Gallagher, A.N. Valdivia

39. Identify the correct sequence of following news agencies that operated in India :

(A) Free Press, Reuters, Associated Press of India, United Press of India

(B) Reuters, Associated Press of India, Free Press, United Press of India

(C) Associated Press of India, United Press of India, Reuters, Free Press

(D) United Press of India, Reuters, Associated Press of India, Free Press

40. Write the correct chronological order of the following social media platforms :

(A) Linkedin, facebook, youtube, twitter

(B) facebook, youtube, twitter, Linkedin

(C) youtube, twitter, Linkedin, facebook

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(D) twitter, Linkedin, facebook, youtube

Read the following passage and answer questions from 46 to 50 :

Brands have been around since ancient times. In 3000 BC, in Ancient Egypt, symbols
were used to identify the bricks leading to pharaoh tombs; in 2000 BC, in ancient Palestine, signs
were employed to distinguish pottery. The word brand comes from the Old Norse word brandr
(North Germanic language of the Scandinavian peoples prior to 1350 AD) which means ‘to burn’
or, more specifically, to mark livestock. According to a widely accepted definition, a brand is a
name, term, sign, symbol, or design, or a combination of these elements intended to identify and
differentiate a product in the minds of concerned subjects. According to this definition, there are
four ingredients which characterize a brand. Firstly, a brand consists of names, symbols, designs,
or any other feature, which constitute its brand elements. These brand elements refer to the
logotype, packaging and other tangible constituent parts of a product. Secondly, brands identify
and differentiate a branded product, both roles being the fundamental functions of a brand. A
brand identifies the goods and services of a seller and attests the product’s source. Identification
is objective; it relies only on the capacity of names, symbols, designs and any other external cue
to describe or insinuate where the offering comes from. Other than the purpose of identification, a
brand differentiates the seller’s offering from that of competitors. Contrary to identification,
differentiation is subjective and depends on consumers’ perceptions, attitudes and behaviour
towards the brand. Differentiation does not occur just because the name or logotype on a product
is distinct from that of competitors; differentiation implies that consumers perceive differences
among brands in a product category. Therefore, it is possible that a brand name or logotype
identifies a product but does not differentiate it from competitors. For example, brand name
mentions product categories such as writing pads, rubbers, felt tip pens, markers and photocopy
paper, where brands, despite having distinctive brand elements, do not differentiate. Hence, brand
elements per se do not differentiate. In short, both functions are necessary and only when a brand
identifies and differentiates a product is it possible to talk about a branded product. Thirdly,
brands involve products. Products, in a wide sense, refer not only to physical goods and services,
but also to experiences, retailers and distributors, events, people, geographical locations,
properties, organizations, information and ideas. Hence, almost everything can be branded, as
some well-known branding cases confirm. For example, a number of physical goods, once
considered commodities, have been successfully branded in recent years. Also ‘products’ such as
sports, political candidates and religions are actively branded today. Lastly, a brand’s
identification and differentiation functions occur in the minds of the subjects concerned. A brand
is thus ultimately something that resides in the subject’s memory.

46. What is the intended use of a brand ?

(A) To burn every product
(B) To purchase livestock
(C) To employ distinguished potters
(D) To differentiate the product in the minds of consumers

47. What purpose does the brand serve ?

(A) To identify the product’s source

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(B) To create more brands in the market.

(C) To increase more marketing channels.
(D) To give good names to products.

48. What can brands do other than identification ?

(A) They offer free gifts.
(B) They are an attractive logotypes.
(C) They solicit frequent sellers.
(D) They differentiate the selling price of one brand to another.

49. What is the advantage of a brand ?

(A) Provides information and ideas.
(B) Provides disinformation about a product.
(C) Encourages relationship between sellers and retailers.
(D) Prompts impulsive buying.

50. What is the ultimate purpose of a brand ?

(A) It resides in subject’s memory.
(B) It encourages creative ideas.
(C) It decides the future of political candidates.
(D) It drives people into depression.

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Answer key:

Question Number Answer Question Number Answer

1 B 26 A
2 D 27 A
3 C 28 D
4 C 29 C
5 A 30 A
6 A 31 A
7 B 32 C
8 B 33 B
9 D 34 D
10 C 35 C
11 D 36 D
12 A 37 A
13 A 38 D
14 D 39 B
15 B 40 A
16 A 41 B
17 D 42 A
18 D 43 A
19 C 44 A
20 A 45 C
21 B 46 D
22 D 47 A
23 D 48 D
24 B 49 A
25 B 50 A

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January 2017 Paper III

1. Sensational, often irresponsible journalism is identified as

(A) Parachute Journalism
(B) Yellow Journalism
(C) Neo-Journalism
(D) Party Press

2. The ability to access, analyse, evaluate and communicate media messages is known as
(A) Cultural criticism
(B) Critical theory
(C) Media dependency
(D) Media literacy

3. Determinist and instrument views of media see them as purveyors of

(A) Tolerance
(B) Harmony
(C) Prosperity
(D) Violence

4. Theory based on empirical observation guided by the scientific method is

(A) Post-positivist Theory
(B) Hermeneutic Theory
(C) Grounded Theory
(D) Axiology

5. When codes of communication are not meaningfully shared, it leads to

(A) Physical noise
(B) Mechanical noise
(C) Psychological noise
(D) Semantic noise

6. A type of theory that describes an ideal way for media systems to be structured and operated is
referred to as
(A) Value system
(B) Normative theory
(C) Scientific theory
(D) Archaic theory

7. The area of cover provided by broadcast media is referred to as

(A) coverage map
(B) market area
(C) media depth

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(D) audience area

8. In communication, syllable structure is technically called

(A) paradigmatic
(B) syntagmatic
(C) paraglyphic
(D) ideographic

9. Media of the second degree were dependent on

(A) oral distribution
(B) technical
(C) handwriting reproduction
(D) internal distribution

10. Hierarchy of effects model is a theory related to

(A) social marketing
(B) international communication
(C) public relations
(D) political communiation

11. In communication, cognitive dissonance brings about psychological

(A) Adjustments
(B) Dynamism
(C) Conflicts
(D) Passivity

12. In communication, content information is

(A) meaningless
(B) emotional
(C) non-receptive
(D) factual

13. The answerability model of media accountability prefers

(A) Administrative aggression
(B) Negotiation
(C) Non-material penalty
(D) Moral binding

14. The researcher’s attempt to explain the effects at a cultural or societal level is described as
(A) Macroscopic Theory
(B) Microscopic Theory
(C) Media action Theory
(D) Mid-level Theory

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15. A Normative Theory combining aspects of libertarianism and social responsibility theory is
(A) Eastern belief
(B) Latin American value
(C) Western concept
(D) Pluralism

16. The direct mechanical reproduction of behaviour is known as

(A) Imitation
(B) Cognition
(C) Impact
(D) Stimulus

17. Absolute and qualified privileges are discussed under

(A) Legislative protection
(B) Criminal law of justice
(C) Civil law of torts
(D) Defence of India Rules

18. Media institutions manufacture

(A) Marketable goods
(B) Meaninglessness
(C) Representations
(D) Development

19. The idea that “media affect others, but not me” is called as
(A) Personal effect
(B) Second person effect
(C) Third person effect
(D) Demonstration effect

20. Who is the author of the book, ‘Durbar’ ?

(A) Tavleen Singh
(B) T.N. Ninan
(C) Arun Shourie
(D) Barkha Dutt

21. A search for truth through accurate observation and interpretation of fact is described as
(A) Method of mysticism
(B) Method of tenacity
(C) Method of authority
(D) Method of science

22. The prevailing thought or theory of the time in a scientific discipline is identified as
(A) Dominant paradigm
(B) New paradigm

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(C) Alternative paradigm

(D) Impactless paradigm

23. A bonafide list of subscribers is necessary for a newspaper to get

(A) The postal benefit
(B) The private donations
(C) The state subsidy
(D) The free quota of newsprint

24. When a company moves sideways buying across different media, it is called
(A) Expressive integration
(B) Natural integration
(C) Lateral integration
(D) Collective integration

25. The civil law of defamation in India is based on

(A) American common law
(B) French common law
(C) Russian common law
(D) English common law

26. Working journalists have the right to

(A) form trade unions
(B) defame any one
(C) spread rumours against celebrities
(D) support unfriendly countries

27. ‘Another Development’ also means

(A) cultural subjugation
(B) surplus revenue generation
(C) sustainable development
(D) sidestepping cultural ecology

28. The controlled embedding of journalists in the armed forces was first invented by
(A) the United States
(B) the United Kingdom
(C) the United Arab Emirates
(D) the Philippines

29. The idea that media penetrate people’s minds and instantly create effects is named as
(A) agenda-setting
(B) violence on the media
(C) magic bullet theory
(D) personal effect

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30. Communication for sustainable development is not

(A) positive
(B) motivational
(C) neutral
(D) accountable

31. Panel studies are used to measure the same sample of subjects at different
(A) Locations
(B) Situations
(C) Levels
(D) Points of time

32. Cohort analysis is largely used in

(A) Language research
(B) Symbolic research
(C) Promotional research
(D) Advertising research

33. Political affiliation is an example for

(A) Continuous variable
(B) Discreet variable
(C) Anecdotal variable
(D) Non-continuous variable

34. In order to provide the illusion of movement, at what speed (frames per second) is a sound film
usually projected ?
(A) 16 fps
(B) 24 fps
(C) 20 fps
(D) 18 fps

35. Which aspect of the movie has become virtually 100 percent digital ?
(A) Shooting
(B) Projecting
(C) Editing
(D) Distribution

36. Where can you view your editing progress in the video software ?
(A) Editing effects folde
(B) File Folder
(C) Video Clips
(D) Timeline

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37. Shooting scenes and interviews with two cameras is known as

(A) Double shoot
(B) Cross shoot
(C) Clinical shoot
(D) Combine shoot

38. Media contents’ flow is directly related to

(A) International relations
(B) Media production
(C) Language superiority
(D) Economic power

39. Which of the following are online advertisement methods through which advertisers attempt to
drive traffic to Internet sites ?
(A) Banner
(B) CPM
(C) SEO
(D) CPC

40. All of the following are top-level domains, except

(A) .com
(B) .mil
(C) .amy
(D) .org

41. What is the ideal angle for a table top microphone to be placed before the speaker ?
(A) 60
(B) 50
(C) 70
(D) 80

42. What should always be considered while filming a shot ?

(A) Battery power
(B) Shot list
(C) Sound
(D) Rule of thirds

43. The present perfect tense used in a broadcast copy creates the phenomenon of
(A) Proximity
(B) Fragmentation
(C) Immediacy
(D) Staleness

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44. One of the major elements of a traditional public relations programme is

(A) Limiting expenses
(B) Authoritarian observation
(C) Situation analysis
(D) Income ceiling

45. A good brand advertisement concentrates on

(A) Multiple selling ideas
(B) Two selling ideas
(C) One selling idea
(D) Scattered selling ideas

46. A special offer to the consumer contained in the body copy of an advertisement is identified as
(A) Extra offer
(B) Extended offer
(C) Buried offer
(D) Creative offer

47. Advertising is an activity that stands for the ideology of

(A) power politics
(B) social control
(C) narcissism
(D) market place

48. In printing, a colour without shades or tones is considered as

(A) Solid colour
(B) Flat colour
(C) Single colour
(D) Straight colour

49. The amount of money allocated for the promotion of a brand is called
(A) Promotion spend
(B) Advertising appropriation
(C) Exposure expense
(D) Advertising allocation

50. Assertion (A) : Media ethics are reflected through several enlightenment assumptions that
emphasise moralistic and democratic philosophy.

Reason (R) : The enlightenment legacy does not insist on rational thinking and autonomous self-
regulation.

Codes :
(A) Both (A) and (R) are true.

(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).

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(C) (A) is true, but (R) is false.

(D) (A) is false, but (R) is true.

51. Assertion (A) : Media history will not achieve concrete status as a primary scholarly locus in the
present day circumstances.

Reason (R) : Until it develops a common set of problems and its own vocabulary as the term
‘media’ itself is fluid today.

Codes :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.

52. Assertion (A) : Media outlets provide preferential treatment to corporate houses in their news
production.

Reason (R) : The internalisation of values is done through institutional practices by promoting
self-regulation.

Codes :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.

53. Assertion (A) : The global news flow has not been able to affect the news values of the
developing countries.

Reason (R) : The developing countries have a strong cultural background and their own value
system.

Codes :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.

54. Assertion (A) : The ‘unreal’ quality of digital information has far-reaching effects for audiences,
media companies, and the society.

Reason (R) : The digital media information has neither physical presence nor time barriers.

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Codes :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.

55. Assertion (A) : In technological histories, the media seem to continually drift as signifiers.

Reason (R) : Because media are instruments of “mass impression”.

Codes :
(A) Both (A) and (R) are true.

(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).

(C) (A) is true, but (R) is false.

(D) (A) is false, but (R) is true.

56. Assertion (A) : The early analysis of media treatment of women amounted to their ‘symbolic
annihilation’.

Reason (R) : Because of power structures, women were systematically sub-ordinated and in
knowledge production, women are objects instead of active subjects.

Codes :

(A) Both (A) and (R) are true.

(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).

(C) (A) is true, but (R) is false.

(D) (A) is false, but (R) is true.

57. Assertion (A) : Mass media technologies create conditions of political possibilities.

Reason (R) : Mediated messages propel public scrutiny and debate of issues by providing a
public forum.

Codes :
(A) Both (A) and (R) are true.

(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).

(C) (A) is true, but (R) is false.

(D) (A) is false, but (R) is true.

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58. Assertion (A) : Opinion polls and surveys are although valuable, are least preferred by PR
persons.

Reason (R) : These are not expensive for routine public relations practice.

Codes :
(A) Both (A) and (R) are true.

(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).

(C) (A) is true, but (R) is false.

(D) (A) is false, but (R) is true.

59. Assertion (A) : The emerging intellectual trends aim at new philosophical underpinnings for
viable media ethics.

Reason (R) : Reconceptualisations of speech freedoms bring citizens from the margin to the
centre for positive human rights to communicate.

Codes :
(A) Both (A) and (R) are true.

(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).

(C) (A) is true, but (R) is false.

(D) (A) is false, but (R) is true.

60. Assertion (A) : Television does not make audiences think critically, pause and also reflect.

Reason (R) : Because each television programme is immediate, dynamic and temporarily
engaging.

Codes :
(A) Both (A) and (R) are true.

(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).

(C) (A) is true, but (R) is false.

(D) (A) is false, but (R) is true.

61. Find out the correct sequence of the following theories :

(A) Dependency Theory, Cultivation Theory, Critical Theory, Uses and Gratifications Theory
(B) Uses and Gratifications Theory, Critical Theory, Dependency Theory, Cultivation Theory
(C) Critical Theory, Uses and Gratifications Theory, Dependency Theory, Cultivation Theory

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(D) Cultivation Theory, Critical Theory, Dependency Theory, Uses and Gratifications Theory

62. Find out the chronological sequence of following film producers of India :
(A) F.B. Thanawala, Hiralal Sen, J.F. Madan, H.S. Bhatvadekar
(B) H.S. Bhatvadekar, F.B. Thanawala, Hiralalsen, J.F. Madan
(C) Hiralal Sen, J.F. Madan, H.S. Bhatvadekar, F.B. Thanawala
(D) J.F. Madan, Hiralal Sen, F.B. Thanawala, H.S. Bhatvadekar

63. Find out the correct sequence of the following organizations :

(A) NPA, IENS, AINEC, ILNA
(B) IENS, AINEC, ILNA, NPA
(C) AINEC, ILNA, NPA, IENS
(D) ILNA, IENS, AINEC, NPA

66. Match the following :

List – I List – II
(Instrument) (Inventor)
(a) Phonograph (i) Wordsworth Donisthrope
(b) Celluloid (ii) John Logie Baird
(c) Video Camera (iii) George Eastman
(d) Film Camera (iv) Thomas Edison

Codes :
(a) (b) (c) (d)
(A) (i) (ii) (iii) (iv)
(B) (iv) (iii) (i) (ii)
(C) (iii) (iv) (ii) (i)
(D) (iv) (iii) (ii) (i)

67. Match the List-I with List-II :

List – I List – II
(Author) (Concept)
(a) John Fiske (i) Audience Perception of reality
(b) Herbert Schiller (ii) Semiotic power Corporatisation of
(c) John B. Thompson (iii) culture Social Theory of Media
(d) Greg Philo (iv)Social Theory of Media
Codes :
(a) (b) (c) (d)

(A) (ii) (iii) (iv) (i)

(B) (iv) (i) (iii) (ii)
(C) (ii) (iii) (iv) (i)
(D) (i) (ii) (iii) (iv)

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68. Match the following :

List – I List – II
(Brand) (Tag line)
(a) Phillips LED lights (i) Your journey our passion
(b) Skoda (ii) Go further
(c) Ford (iii) Its simply clever
(d) Bridgestone Tyres (iv) Innovation and You
Codes :
(a) (b) (c) (d)
(A) (iv) (iii) (ii) (i)
(B) (i) (ii) (iv) (iii)
(C) (ii) (i) (iii) (iv)
(D) (iii) (iv) (i) (ii)

69. Match the following :

List – I List – II
(Newspaper) (Language)
(a) Deshdoot (i) Bengali
(b) Udayavani (ii) Malayalam
(c) Mathrubhumi (iii) Kannada
(d) Dainik Pratidan (iv) Marathi

Codes :
(a) (b) (c) (d)
(A) (i) (ii) (iii) (iv)
(B) (iv) (iii) (i) (ii)
(C) (iii) (iv) (ii) (i)
(D) (iv) (iii) (ii) (i)

70. Match the List-I with List-II :

List – I List – II
(a) ‘Our Village Chattera’ (i) Deccan Development Society
(b) ‘Identify Backward Village Programme’ (ii) MKSS
(c) Right to Information Movement (iii)The Hindustan Times
(d) Sangam Radio (iv) Udayavani

Codes :
(a) (b) (c) (d)
(A) (i) (ii) (iii) (iv)
(B) (ii) (iii) (i) (iv)
(C) (iii) (iv) (ii) (i)
(D) (iii) (ii) (iv) (i)

Read the following passage and answer questions from 71 to 75 :

The increasing market orientation of news media by private media forces the public
service broadcasting sector to chase for audience rather than present quality news. The days when
reporters got stories because they were good stories that people ought to read have now almost

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completely gone and stories are now gathered because they will interest the target audience and
tempt them to buy the magazine or newspaper. The marketable stories are desirable enough to
tempt journalists to behave unethically more often than would be the case were their motives for
pursuing the story less trained with commercialism. Celebrity is now a major selling point for a
newspaper or magazine. An interview with a major celebrity is very hard to come by and can take
months to set up. Fees are sometimes paid and prior questions are given to them. This is where
the star’s public-relations managers are able to select the pictures to be used with the interview
and to read the interview, giving approval and, if necessary, making amendments in the
questions. This means that top stars are able to determine which media carries their words and
pictures, where that appears, and that the story very carefully maintains their carefully-crafted
image. Stars are often heard complaining about intrusion into their privacy. Major stars are not
only able to limit their appearances to key media with prior questions’ approval but they are also
able to sufficiently protect their privacy to ensure that those are the only stories that get out. Less
talented celebrities are obliged to seek media exposure in more salacious magazines or
newspapers, but still the principles are the same. Many of the so-called snatch pictures of
celebrities are carefully posed to ensure maximum publicity for the star involved. As most press
relations experts will tell you, there’s no such thing as bad publicity. With celebrity ruling the
news agenda, and manufactured news ruling celebrity, it can be no surprise that the temptation is
there for a journalist, working for a publication that is not on the top celebrity’s reading
requirements, to bend the rules themselves to get work. It is all very well for the elite –
politicians, academics, intellectuals and others – to complain about the dumbing-down of
newspapers, the replacement of serious political discussion, international news and mind-
broadening information with celebrity titbits, but whilst commerce is the driving force for the
media, the media will continue to provide people with what they want and that often means
celebrity gossip.

71. What is the impact of market orientation of news media ?

(A) Increasing the number of good reporters.
(B) Lack of quality news.
(C) Providing oft-beat stories.
(D) Boost to ethical journalism.

72. How is marketing orientation influencing the profession of journalism ?

(A) Compromising with news sources
(B) Not pursuing real news stories
(C) Not getting celebrity news
(D) Paying fees to attract talent

73. How is celebrity news changing in the face of new news outlets ?
(A) Less talented celebrities seek media exposure
(B) Increase in media freedom
(C) Increase in audiences’ preferences

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(D) Emergence of new rules for talent hunt

74. Who are ruling the news agenda ?

(A) Manufacturers of news
(B) Newspaper readers
(C) Celebrities
(D) Salacious magazines

75. Identify the emerging trend in news production in the wake of media market orientation.
(A) Dumbing-down of news
(B) Serious political discussion
(C) Academic analysis
(D) Mind-broadening information

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Answer key:

Q.NO ANSWER Q.NO ANSWER

1 B 41 A
2 D 42 D
3 D 43 C
4 A 44 C
5 C 45 C
6 B 46 C
7 A 47 D
8 B 48 B
9 A 49 B
10 A 50 C
11 C 51 A
12 D 52 B
13 B 53 D
14 B 54 A
15 C 55 B
16 A 56 A
17 C 57 A
18 C 58 C
19 C 59 A
20 A 60 A
21 D 61 C
22 A 62 B
23 A 63 A
24 C 64 A
25 D 65 D
26 A 66 D
27 C 67 C
28 A 68 A
29 C 69 D
30 C 70 C
31 D 71 B
32 D 72 A
33 B 73 A
34 B 74 C
35 C 75 A
36 D
37 B
38 D
39 C
40 C

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July 2016 Paper II

1. Embedded journalism is considered as a type of:

(A) military offensive

(B) advertising

(C) categorisation of news

(D) news management

2. Inner margin of a book or document refers to:

(A) foot note

(B) colophon

(C) swash

(D) gutter

3. Magazines have well-defined formats to reach out to:

(A) conflicting interests

(B) competing editors

(C) TV news produces

(D) select audiences

4. Factor of --------has contributed for the emergence of a specialized media audience.

(A) localisation

(B) culture

(C) personal mobility

(D) work pressure

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5. In semiotics, smoke is considered as:

(A) vertical communication

(B) horizontal communication

(C) circular communication

(D) indexial communication

6. In communication, pleasure results from a particular relationship between meanings

and -------

(A) contentions

(B) power

(C) manipulation

(D) Isolation

7. Another communication is:

(A) receiver-centric

(B) sender-centric

(C) channel-centric

(D) technology-centric

8. The term 'audiences' recognises of media consumers.

(A) the homogeneity

(B) the heterogeneity

(C) the passiveness

(D) the resistance

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9. Louis Wirth and Talcott Parsons see mass communication as a tool of

(A) economic control

(B) social control

(C) intellectual control

(D) political control

10. When the consequences of exposure to a communicated message get delayed. it is

known as

(A) exposure limit

(B) deferred effect

(C) restrictive limit

(D) sleeper effect

11. Who is the author of 'Saving the Media"?

(A) Anil Dharkar

(B) Julia Cage

(C) Desmond Titu

(D) Olivier Blanchard

12. John Fiske considers speech as a:

(A) non-contiguous code

(B) social code

(C) unreal code

(D) disabling code

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13. Truth of the statement is not a defence against:

(A) defamation

(B) breach of privilege

(C) official secret violation

(D) contempt of court

14. Examination of professionalism is derived from the public's right to

(A) know

(B) liberty

(C) education

(D) legal remedies

15. The technique of propaganda is used in international communication to manipulate

(A) Lifestyles

(B) Pricing

(C) Trade flow

(D) Cognitions

16. The protagonist of cultural imperialism theorywas:

(A) D.R. Mankekar

(B) William Hachten

(C) Dennis Morris

(D) Everett Dennis

17. Name the influential scholar who applied liberation theology to education and
communication in development context.

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(A) Paolo Freire

(B) Dennis Goulet

(C) E.F. Schumacher

(D) Alan Inkeles

18. The notion of multiplicity of paradigm is elaborated by:

(A) Majid Tehranian

(B) Denis McQuail

(C) Thomas L. Jacobson

(D) Jan Servaes

19. The dependency theory has identified obstacles to development as:

(A) internal

(B) external

(C) neutral

(D) traditional

20. A systematically-qualitative data set is amenable to

(A) non-progressive analysis.

(B) entropical

(C) grounded theory

(D) contrived

21. The normal distribution shape of standard deviations from the mean is sometimes
referred to as:

(A) error distribution

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(B) value table

(C) property range

(D) bell curve

22. Placing a unit of analysis into a content category is called

(A) Decoding

(B) Coding

(C) Messaging

(D)Texting

23. Heliodisplay refers to:

(A) Photographs

(B) Cell phones

(C) TV monitors

(D) Films

24. Fairness doctrine is related to:

(A) political advertising

(B) corrective advertising

(C) non-corrective advertising

(D) non-business advertising

25. Grapevine communication

(A) advertising

(B) communication ethics

(C) religious communication

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(D) public relations

26. The publicity model of mass communication focuses on:

(A) negative opinions

(B) ideation

(C) attention

(D) criticism

27. In 1999, the Indian government permitted foreign equity in film production to the
tune of:

(A) 40 per cent

(B) 60 per cent

(C) 80 per cent

(D) 100 per cent

28. Two networks are inter-connected by using the same technology with a:

(A) link

(B) bridge

(C) bond

(D) gate

29. The World Association of Community Radio Broadcasters was launched in:

(A) Brazil

(B) Sri Lanka

(C) Canada

(D) Argentina

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30. Television viewing is considered as:

(A) a business process

(B) a negative process

(C) an active process

(D) a formal process

31. Assertion (A): The Indian press has become quite distinct from the Western press
during the last few years.

Reason (R): The Indian press has registered a quantitative jump in terms of number
of publications and circulation.

Codes:

(A) Both (A) and (R) are true.

(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).

(C) (A) is true, but (R) is false.

(D) (A) is false, but (R) is true.

32. Assertion (A): Developmental communicators should focus more on problem-

solving rather than problem-posing.

Reason (R) : The organic models assumption is that people have the abilities to
develop themselves.

Codes:

(A) Both (A) and (R) are true.

(B) Both (A) and (R) are true, but (R) is the correct explanation of (A).

(C) (A) is true, but (R) is false.

(D) (A) is false, but (R) is true.

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33. Assertion (A): Human beings have the unique ability to store their experiences
consciously and pass them onto the next generation.

Reason (R): This ability is responsible for the cultural transmission function of the
mass media.

Codes:

(A) Both (A) and (R) are true.

(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).

(C) (A) is true, but (R) is false.

(D) (A) is false, but (R) is true.

34. Assertion (A): The public broadcaster in India has failed the expectations of its
consumers.

Reason (R): Because it does not exercise its autonomy for professional assertion and
excellence.

Codes:

(A) Both (A) and (R) are true.

(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).

(C) (A) is true, but (R) is false.

(D) (A) is false, but (R) is true.

35. Assertion (A): In Virendes V. State of Punjab, Section 3 (1) of the Panjab Special
Powers (Press) Act, 1956, was struck down by the Supreme Court as unreasonable.

Reason (R) : It was not only on the ground of substantive unreasonableness, but also
on the ground of procedural unreasonableness.

Codes:

(A) Both (A) and (R) are true.

(B) Both (A) and (R) are true, but (R) the correct explanation of (A).

(C) (A) is true, but (R) is false.

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(D) (A) is false, but (R) is true.

36. Find out the correct chronological order of the following committees:

(A) Chanda Committee- Vidyalankar Committee_ Parthasarathy Committee -

Verghese Committee

(B) Verghese Committee – Vidyalankar Committee Chanda Committee - Verghese

Committee

(C) Parthasarathy Committee – Chanda Committee -Vidyalankar Committee -

Verghese Committee Chanda

(D) Vidyalankar Committee-Committee Verghese Committee - Parthasarathy

Committee

37. Identify the correct sequence of stages of growth as propounded by Walt Rostow:

(A) Traditional society, drive to maturity, preconditions for take-off, take-off, age of
mass consumption.

(B) Traditional society, age of mass consumption, take-off, pre-conditions for take-
off, drive to maturity.

(C) Traditional society, take-off, preconditions for take-off, drive to maturity, age of
mass consumption.

(D) Traditional society, pré-conditions for take-off, take-off, drive to maturity, age of
mass consumption.

38. Find the correct cogical onder of the lowing

(A) The Official Sets Act- The Lintafial (Prevention) Act The Press Council of India
Act The Right to Information Act

(B) The Unlawful Activities (Prevention) Act The Official Secrets Act- The Press
Council of India Act - The Right to Information

(C) Act The Official Secrets Act- The Press Council of India Act The Unlawful
Activities (Prevention) Act- The Right to Information Act.

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(D) The Official Secrets Act- The Right to Information Act - The Unlawful Activities
(Prevention) Act- The Press Council of India Act

39. Write the correct chronological order for the development of Internet.

(A) RAND, ARPA, TCP/IP. Hypertext, WWW

(B) ARPA. TCP/IP, RAND, Hypertext, www.

(C) TCP/IP, Hypertext, WWW. ARPA, RAND

(D) Hypertext, WWW, TCP/IP, ARPA, RAND

40. Arrange the stages a brand passes through from its birth to its final eclipse

(A) Maturity, Growth, Introduction, Decline

(B) Decline. Growth, Introduction, Maturity

(C) Growth, Maturity. Introduction, Decline

(D) Introduction, Maturity, Growth, Decline

41. Match the following:

List-I (Film) List-II (Director)

(a) Kaaghaz Ke Phool 1. Bimal Roy

(b) Do Bigha Zameen 2. Muzaffar Ali

(c) Mother India 3. Guru Dutt

(d) Umrao Jaan 4. Mehboob Khan

Codes:

(a) (b) (c) (d)

(A) 1 2 3 4

(B) 3 1 4 2

(C) 4 3 2 1

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(D) 1 4 3 2

42. Match the following:

List-I (Brand) List-II (Tag line)

(a) Nivea Men world food store

(b) Carlsberg glass Fantastico

(c) Godrej, Natures basket It starts with you

(d) Tingo worlds best

Codes:

(a) (b) (c) (d)

(A) 1 3 2 4

(B) 4 2 1 3

(C) 2 1 4 3

(D) 3 4 1 2

43. Match the following:

List-I (Media house) List-11 (Country)

(a) News Corp 1. France

(b) Vivendi Universal 2. Germany

(c) Bertelsmann 3. United States

(d) Cox Media 4. Australia

Codes:

(a) (b) (c) (d)

(A) 1 2 3 4

(B) 2 3 4 1

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(C) 3 4 1 2

(D) 4 1 2 3

44. Match the following:

List-I (Variable) List-II (Explanation)

(a) Independent variable 1. It can take on any value variable from

a range of values
(b) Dependent variable 2. It is what a researcher variable wants
to eliminate.
(c) Continuous variable 3. It is systematically varied by the
researcher
(d)Control variable 4. It is what the researcher wants to
explain.

(a) (b) (c) (d)

(A) 1 2 3 4

(B) 2 3 4 1

(C) 3 4 1 2

(D) 4 1 2 3

45. Match the following:

List-I (Utility) List -II(Platform)

(a) Social bookmarking 1. Instagram

(b) Social news 2. twitter

(c) Social networking 3. Reddif

(d) Social photosharing 4. Delicious

(a) (b) (c) (d)

(A) 1 3 2 4

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(B) 3 4 2 1

(C) 4 3 2 1

(D) 2 4 3 1

Directions (Qs. No. 46-50): Read the following passage and answer the questions.

New technologies, political upheavals, changed concepts of human rights all these
conspire to make this an important moment for rethinking and reformulating speech
freedom and regulation in a global environment. The ability of any state fully to
control the images that permeate its territory is questioned everywhere. During the
1990s, destiny seemed to lie with the freedom to receive and impart ideas regardless
of national boundaries. But it would be naive to see the world as a place where
information moves without various forms of restriction. Redefined state power and
changes in modes and practices of authority are more likely than what is often
characterized as state decline. States have undergone a frenzied testing of new and
modified techniques aimed at regulating, if not mastering, the market for speech in
response to the forces that seem to undercut their autonomy. In particular, there is a
shift away from the singularly inward forms of state control to outward-looking,
regional, or multilateral approaches, and away from law and regulation toward
negotiation and agreement. The tentacles of influence by one state over the media of
another are hardly new, but the process of interaction, through treaty or agreement
on the flow of ideas, information, and sheer data, is everyday, intensifying.
Globalization of media encompasses more than the pervasive activities of big
conglomerates and the extent to which messages they produce dominate the world's
consciousness. The global media market is far more enveloping than a forum for
trade in films and television programmes. It is also an increasingly interdependent
site for the development and application of formal and informal rules that shape
common narratives, a space in which ideologies compete and forge allegiances that
ultimately determine the persistence of governments and nations themselves, and an
arena where imagery becomes a supplement or substitute for force. Pressure to affect
policy formulation and public opinion abroad has always been a preoccupation of
those holding or seeking power as governments attempt to influence populations
through propaganda, both inside and beyond their boundaries. With the stakes
greatly raised since September 11, 2001, governments, more explicit, now, about the
interplay between conflict. instability, ideology, recognize their need to affect hearts
and minds abroad.

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46. Why is speech freedom reformulating its regulation in a global environment?

(A) National boundaries

(B) Political upheavals

(C) New thinking

(D) Ideological orientation

47. For which reason, states are regulating speech freedom?

(A) Information transfer

(B) Globalization

(C) Attempts to curtail state autonomy

(D) Human rights

48. What factor is intensifying the State's power?

(A) Process of interaction

(B) Law and regulation

(C) New media

(D) States influence

49. How does the state try to influence the population?

(A) Pressure

(B) Propaganda

(C) Globalization of ideas.

(D) Big Conglomerates

50. What is the realization of the State or Government?

(A)To affect minds abroad.

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(B) Reformate the state

(C) Formal rules

(D) Inward looking

Answer Key:
Q. NO Answer Q. NO Answer
1 * 26 C
2 C 27 D
3 D 28 B
4 C 29 C
5 D 30 C
6 B 31 A
7 A 32 D
8 B 33 A
9 B 34 B
10 D 35 A
11 B 36 D
12 B 37 D
13 D 38 A
14 A 39 A
15 D 40 A
16 A 41 B
17 A 42 D
18 D 43 D
19 B 44 C
20 C 45 C
21 D 46 B
22 B 47 C
23 B 48 A
24 B 49 B
25 D 50 A

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July 2016 Paper III

1. Name the English daily which was derisively called as "The old lady of Boribunder".

(A) Free Press Journal

(B) Indian Express

(C) The Times of India

(D) The Statesman

2. The crusading journalists of the United States in the early twentieth century were
identified as:

(A) new journalists

(B) muckrakers

(C) gatekeepers

(D) stingers

3. Immersive journalism is based on:

(A) first person narration

(B) second person narration

(C) third person narration

(D) impersonal narration

4. Identify the writer who belonged to new journalism in 1960s and 1970s.

(A) Tom Wolfe

(B) Gerard Goggin

(C) Upton Sinclair

(D) J. Tuchman

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5. Paul Lazarsfeld and Robert Merton proposed function of the mass

(A) Agenda setting

(B) National integration

(C) Status conferral

(D) Surveillance

6. The two-step flow theory emerged from the field of:

(A) Linguistics

(B) Economics

(C) Politics

(D) Legal Studies

7. The psychoanalytic theories of media were advocated by:

(A) Claude Levi-Strauss

(B) Jacques Lacan

(C) Ernesto Laclau

(D) Louis Althusser

8. The communication component of the depen dency paradigm is most often referred
to as:

(A) modernization

(B) cultivation

(C) development

(D) cultural imperialism

9. In a priori approach, a person assumes that something is true as it is:

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(A) intuitive

(B) creative

(C) self-evident

(D) effective

10. The power of media is described as:

(A) harsh

(B) hard

(C) oppositional

(D) soft

11. The most familiar of the 'passive transmitter' is the one which uses the metaphor of:

(A)relativity

(B) normative prescription

(C) mirror

(D) institutional autonomy

12. For Marxists, mass media operate in:

(A) professional arena

(B) religious arena

(C) ideological arena

(D) arena of plural values

13. The liberal model of media and politics, according to Hallin and Mancini, is located
in:

(A) Sri Lanka

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(B) Mauritius

(C) Canada

(D) Brazil

14. Semiotic analysis regards media texts as a collection of:

(A) alphabets

(B) words.

(C) questions

(D) paradigms

15. The traditional scientific research is:

(A) inductive

(B) deductive

(C) non-hypothetical

(D) non-theoretical

16. Yate's correction is used in:

(A) factor analysis

(B) discriminant analysis

(C) chi-square test

(D) ANOVA

17. The value necessary to reject a hypothesis is identified as:

(A) rejection value

(B) cut-off value

(C) critical value

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(D) matrix value

18. Research questions and hypotheses are investigated with the help of statistical
procedures called:

(A) internal tests

(B) external speculations

(C) arbitration

(D) algorithm

19. The probability of rejecting a null hypothesis when it is true, means:

(A) Type I error

(B) Type II error

(C) Type III error

(D)Type IV error

20. Discourse analysis is the analysis of a text through the identification of:

(A) repetitiveness

(B) opinions

(C) language

(D) objects

21. For summarisation, the positivist researchers prefer:

(A) specific individuals

(B) general categories

(C) unique explanations

(D) special categories

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22. Social control in media organizations are normally exercised through:

(A) legal procedures

(B) formal channels

(C) informal channels

(D) religious codes

23. Which country included free expression as part of the Human Rights Act?

(A) USA

(B) Sweden

(C) Denmark

(D) The UK

24. The problem of hyphenated identities is related to cation. in international

communication

(A) Copyright issues

(B) Trade and Commerce

(C) Alienated Economy

(D) Contra-flows of information

25. If some media houses have controlling shares in non-media companies, it is known
as

(A) Horizontal ownership

(B) Cross-media ownership

(C) Vertical ownership

(D) Conglomerate media ownership

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26. Free market processes, it is argued, have given rise to ownership of newspapers,

(A) trust

(B) plutocratic

(C) co-operative

(D) idealistic

27. Official sources are used in media because of their on the subject.

(A) expertise

(B) fairness

(C) emotional attachment

(D) bias

28. The importance of an event in relation to other potential news stories is labelled as

(A) Message clarity

(B) Message parity

(C) Message intensity

(D) Message relativity

29. Gatkeeping in newspapers is usually associated with:

(A) views

(B) news

(C) features

(D) advertisements

30. The news ingredients of balance and fairness are used to understand the concept of
reporting.

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(A) investigative

(B) interpretative

(C) impersonal

(D) embedded

31. Episodic framing is the characteristic of

(A) newspapers

(B) magazine ads

(C) television news

(D) documentary films

32. The thematic framing is largely used by:

(A) radio

(B) television

(C) web portals

(D) newspapers

33. -------------is a simultaneous real time distribution of any media.

(A) Networking

(B) Broadcasting

(C) Protocol

(D) Transferring

34. Which one of the following is the free audio editing software?

(A) Audacity

(B) GIMP

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(C) Adobe Premiere

(D) Picasa

35. A series of recorded audio episodes to which audience can subscribe is known as:

(A) Vodcast

(B) Podcast

(C) Sound forge

(D) Voice-over Internet protocol

36. The major objective of a community radio station is:

(A) infotainment

(B) entertainment

(C) economic profit

(D) social inclusion

37. The specific items in a TV programme budget are called:

(A) essentials

(B) circular items

(C) line items

(D) recurring items.

38. Institutionalised stereotypes are referred to as:

(A) credibility indicators

(B) etiquettes

(C) myths

(D) customs

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39. "Everybody is doing", a theme promoted through a media channel is known as:

(A) Band wagon

(B) Name calling

(C) Transfer

(D) Card-stacking

40. For a public relations practitioner, status difference is one of the main barriers in:

(A) mass communication

(B) intra-personal communication

(C) impersonal communication

(D) organizational communication

41. The four models of public relations describe the different forms of communication
between an organisation and its stakeholders were developed by:

(A) Edward Bernays

(B) Ivy Lee

(C) Walter Lippman

(D) James Gruing and Todd Hunt

42. Poster panel facing approaching traffic is referred to as

(A) Banners

(B) Head-on-site

(C) Flexography

(D) Display balloons

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43. Values and Life Style (VALS) classification was developed by:

(A) David Ogilvy

(B) Arnold Mitchell

(C) Philip Kotler

(D) Edward Bernays

44. The documentary, Celluloid man' is the life history of

(A) Shyam Benegal

(B) Adur Gopalakrishnan

(C) P.K. Nair

(D) Girish Kasaravalli

45. Perfect TV of Japan is owned by:

(A) Graham Maxwell

(B) Mukesh Ambani

(C) Bill Gates

(D) Rupert Murdoch

46. A cutline under a graphic illustration popularly identified as:

(A) line cast

(B) pictureline

(C) legend

(D) blackline

47. Columbía pictures is owned by:

(A) Matsushita

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(B) Seagram

(C) Sony

(D) Samsung

48. Events that change people's lives are classified as

(A) Value

(B) News

(C) Lies

(D) Intro

49. Journalese is known for its:

(A) Complexity

(B) Simplicity

(C) Inclusivity

(D) Exhaustiveness

50. The news agency of Italy is:

(A) DPA

(B) EFE

(C) PANA

(D) ANSA

51. ------- was the metal used for the matrix of the type-setting machines of yester-years.

(A) Carbon

(B) Magnesium

(C) Lead

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(D) Brass

52. Assertion (A): strike by working journalists can be termed as illegal.

Reason (R) : If it is resorted to by viola ting a term of a settlement or during a

pendency of arbitration proceedings before an arbitrator.

(A) Both (A) and (R) are true.

(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).

(C) (A) is true, but (R) is false.

(D) (A) is false, but (R) is true.

53. Assertion (A): Mass media audiences are acknowledged of their presence, but scant
attention is paid to them.

Reason (R) : Because mass media are an institutionalised product of a corporate

society, it is easy to examine them rather than their audiences.

Codes:

(A) Both (A) and (R) are true.

(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).

(C) (A) is true, but (R) is false.

(D) (A) is false, but (R) is true.

54. Assertion (A): It is said that advocacy of communitarian strategy does demand a
manipulation. Theoretical

Reason (R): Because there is enough literature and also historical evidence to say that
it is a viable communication and development policy option.

(A) Both (A) and (R) are true..

(B) Both (A) and (R) are true, but (R) is the correct explanation of (A).

(C) (A) is true, but (R) is false.

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(D) (A) is false, but (R) is true.

55. Assertion (A): Foreigners who run newspapers in India are not entitled to the rights
guaranteed under Article 19(1)(a) of the Indian Constitution.

Reason (R) : Because this guarantee is available only to Indian citizens.

Codes:

(A) Both (A) and (R) are true.

(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).

(C) (A) is true, but (R) is false.

(D) (A) is false, but (R) is true.

56. Assertion (A): The invasion of does not constitute trespass.

Reason (R) : Because it is a proprietary right..

Codes:

(A) Both (A) and (R) are true.

(B) Both (A) and (R) are true, but (R) is notthe correct explanation of (A).

(C) (A) is true, but (R) is false.

(D) (A) is false, but (R) is true.

57. Assertion (A): The cross-media ownership has brought a dimension to the business
media management in India new

Reason (R): The advertising outlay of corporate houses and the governments has
made cross media ownership highly viable in the country.

Codes:

(A) Both (A) and (R) are true.

(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).

(C) (A) is true, but (R) is false.

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(D) (A) is false, but (R) is true.

58. Assertion (A): The union government can curtail the space available in a newspaper
for advertisement.

Reason (R): Though the intention is to prevent unfair competition, it cannot be done
by reducing the circulation of a group of newspapers'.

Codes:

(A) Both (A) and (R) are true.

(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).

(C) (A) is true, but (R) is false.

(D) (A) is false, but (R) is true.

59. Assertion (A): The press freedom in India is not absolute.

Reason (R): Because the press is subject to the restrictions imposed by the Press
Council of India.

(A) Both (A) and (R) are true.

(B) Both (A) and (R) are trove, bot (R) is mor the correct explanation of (A)

(C) (A) is true, bot (R) is false.

(D) (A) is false, but (R) is true.

60. Assertion (A): The magic bullet theory considers media institutions as powerful.

Reason (R): The mass society concept that members are of uniform characteristics
has led to this perception.

Codes:

(A) Both (A) and (R) are true.

(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).

(C) (A) is true, but (R) is false.

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(D) (A) is false, but (R) is true.

61. Identify the correct sequence of editors of Indian Express.

(A) Frank Moraes, V.K. Narasimhan, B.G.Verghese, Arun Shourie

(B) Frank Moraes, B.G. Verghese, V.K.Narasimhan, Arun Shourie

(C) Frank Moraes, Arun Shourie, B.G.Verghese, V.K. Narasimhan

(D) Frank Moraes, V.K. Narasimhan, Arun Shourie, B.G. Verghese

62. Identify the correct sequence of communication models that were proposed by
scholars:

(A) Maxwell McCombs & Donald Shaw, Elihu Katz & Paul Lazarsfeld, Harold
Lasswell, David White

(B) Harold Lasswell, David White, Elihu Katz & Paul Lazarsfeld, Maxwell
McCombs & Donald Shaw

(C) Elihu Katz & Paul Lazarsfeld, Harold Lasswell, David White, Maxwell McCombs
& Donald Shaw

(D) Harold Lasswell, Elihu Katz & Paul Lazarsfeld, David White, Maxwell McCombs
& Donald Shaw

63. Find the correct chronological order of the following:

(A) The Indian Press Act- The Indian PenalCode the Press and Registration of Books
Act- The Vernacular Press Act

(B) The Indian Penal Code -The Indian Press Act the Press and Registration of Books
Act - The Vernacular Press Act

(C) The Vernacular Press Act - The Indian Penal Code - The Indian Press Act - The
Press and Registration of Books Act.

(D) The Indian Penal Code - The Press and Registration of Books Act the Vernacular
Press Act - The Indian Press Act

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64. Write chronological sequence of evolution of internet:

(A) ARPANET, TCP/IP. MILNET, NSFNET

(B) NSFNET, MILNET, TCP/IP. ARPANET

(C) MILNET, ARPANET. NSFNET, MILNET

(D) TCP/IP, NSFNET. ARPANET, MILNET

65. Find the correct chronological order of the following:

(A) The Indian Post Office Act - The Official Secrets Act - The Delivery of Books and
Newspapers (Public Library) Act - The Young Persons (Harmful Publications)
Act

(B) The Official Secrets Act the Indian Post Office Act - The Delivery of Books and
Newspapers (Public Library) Act - The Young Publications) Act Persons (Harmful

(C) The Indian Post Office Act - The Young Persons (Harmful Publications) Act -
The Official Secrets Act the Delivery of Books and Newspapers (Public Library) Act

(D) The Official Secrets Act - The Delivery of Books and Newspapers (Public
Library) Act-The Indian Post Office Act the Young Persons (Harmful Publications)
Act

66. Match the following:

List-1(Author) List -2(book)

(a) David McClelland 1.On the theory of social change

(b) Walt Rostow 2.The achieving society
(c) Everett Hagan 3.Small is beautiful
(d) E.F. Schumacher 4.Stage of economics growth
Codes:

(a) (b) (c) (d)

(A) 3 4 1 2

(B) 4 2 1 3

(C) 1 2 3 4

(D) 2 4 1 3

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67. Which actresses? the first film of the following

List-I (Actresses) List -2(Films)

(a) Nargis Cobbler

(b) Geeta Bali Jungle

(c) Saira Bano Talaash-e-haq

(d) Shabana Azmi Ankur

Codes :

(a) (b) (c) (d)

(A) 1 2 3 4

(B) 3 1 2 4

(C) 3 2 4 2

(D) 4 3 1 2

68. Match the following:

List-1 (Concept) List-II (Description)

(a) Moral Panic 1. Acting as a mechanism to produce

consensus between the state and society

(b) Reality Formation. 2. Reinforcement of a set of dominant

values

(c) Ideology endorsement 3. Production of a set of ideas as to

social norms

(d) Social Control 4. Inducing unfounded anxieties

Codes:

(a) (b) (c) (d)

(A) 1 2 3 4

(B) 2 3 4 1

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(C) 4 3 2 1

(D) 3 4 1 2

69. Match the following:

List-1(New Leaks/ Scandals) List-11 (Key player)

(a) Panama Papers 1. Edward Snowden

(b) Wikileaks 2. International Consortium of
Investigative journalism
(c)Pentagon paper 3.julian Asange
(d)NSA surveilling 4.new York time
Codes:

(a) (b) (c) (d)

(A) 1 2 4 3

(B) 2 3 4 1

(C) 3 4 2 1

(D) 1 4 3 2

70. Match the following:

List-I (Common) List-11 (Organisation/ Entities)

(a)Dotcom 1. Organisation established by

international treaties

(b)Dotnet 2. reserved for accredited, professionals

and related entities

(c)Dotpro 3.Refers to a network (most of these

belong to ISPs)
(c)Dotint 4. indicates commercial site
Codes:

(a) (b) (c) (d)

(A) 1 3 2 4

(B) 4 3 2 1

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(C) 3 2 1 4

(D) 1 2 4 3

Directions (Q. No. 71-75): Read the following passage and answer the questions
Some of the social codes which constitute our reality are relatively precisely
definable in terms of the medium through which they are expressed-skin colour,
dress, hair, facial expression, and so on. Others such as those that make up a
landscape, for example. may be less easy to specify systematically, but they are still
present and working hard. Different sorts of trees have different connotative
meanings encoded in them, so do rocks and birds. So a tree reflected in a lake, for
example, is fully encoded even before it is photographed and turned into the setting
for a romantic narrative. Similarly, the technical codes of television can be precisely
identified and analysed. The choices available to the camera person, for example, to
give meaning to what is being photographed are limited and specifiable: they consist
of framing, focus, distance, movement (of the camera or the lens), camera placing, or
angle and lens choice. But the conventional and ideological codes and the
relationship between them are much elusive and much harder to specify, though it is
the task of criticism to do just that. For instance, the conventions that govern the
representation of speech as realistic dialogue' result in the heroine asking questions
while the hero provides the answers.

The representational convention by which women are shown to lack knowledge

which men possess and give to them is an example of the ideological code of
patriarchy. Similarly, the convention representation of crime as theft of personal
property is an encoding of the ideology of capitalism. The "naturalness" with which
the two fit together is evidence of how these ideological codes work to organise the
other codes into producing a congruent and coherent set of meanings that constitute
the commonsense in a society.

The process of making sense involves a constant movement up and down through
the levels of the diagram, for sense can only be produced when "reality"
representations, and ideology merge into a coherent, seemingly natural unity.
Semiotic or cultural criticism deconstructs this unity and exposes its naturalness as a
highly ideological construct. A semiotic analysis attempts to reveal how these layers
of encoded meanings are structured into television programmes. There are two
possible sources of the conventions that govern the meanings generated by the code
of camera distance.

One is the social code of interpersonal distance in western cultures the space within
about 24 inches (60 cm) of us is encoded as private. Anyone entering it is being either

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hostile, when the entry is unwelcome, or intimate, when it is invited. These are used
for moments of televisual intimacy of hostility and which meanings they convey
depends on the other social and technical codes by which they are contextualised,
and by the ideological codes brought to bear upon them.

The other sources lie in the technical codes which imply that seeing closely means
seeing better- the viewer can see the power and the pleasure of "dominant
specularity".

71. How are some social codes expressed through a medium?

(A) Speech

(B) Facial expression

(C) Writing

(D) Argument

72. Who can identify precisely the codes in television?

(A) Scientist

(B) Grammarian

(C) Author

(D) Camera man

73. What is the problem with ideological codes?

(A) Camera placing

(B) Framing and focus

(C) Elusiveness

(D) Distance

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74. How can camera code be deciphered?

(A) Through social code

(B) Reality check

(C) Ideology

(D) Convention

75. What is the meaning of 'dominant specularity'?

(A) Distance

(B) Camera

(C) Code

(D) Ideology

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Answer Key
Q. No Answer Q. No Answer
1 C 40 D
2 B 41 D
3 A 42 B
4 A 43 B
5 C 44 C
6 C 45 D
7 B 46 C
8 D 47 *
9 C 48 B
10 D 49 C
11 C 50 D
12 C 51 D
13 C 52 A
14 D 53 A
15 B 54 D
16 C 55 A
17 C 56 D
18 D 57 B
19 A 58 D
20 C 59 C
21 B 60 A
22 C 61 A
23 D 62 B
24 D 63 D
25 D 64 A
26 B 65 A
27 A 66 D
28 C 67 B
29 B 68 C
30 C 69 B
31 C 70 B
32 D 71 B
33 B 72 D
34 A 73 C
35 B 74 A
36 D 75 C
37 D
38 C
39 A

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December 2015 PAPER II

1. The only English language newspaper that figures in the top ten daily newspapers of
India in terms of circulation, as per MURC is ________
(A) The Hindustan Times
(B) The Hindu
(C) The Indian Express
(D) The Times of India

2. Internet org is initiated by :

(A) Mark Zuckerberg
(B) Satya Nadendla
(C) Tim Beerners Lee
(D) Bill Gates

3. 'Reference news' is the most popular newspaper in________

(A) China
(B) Thailand
(C) Indonesia
(D) Malaysia

4. In a market-oriented media environment, audiences are considered as ________

(A) Planners
(B) Consumers
(C) Deviants
(D) Sellers

5. The new source of television news in the United States is_________

(A) Comedy news
(B) Tragedy news
(C) Passive news
(D) 360° news

6. Media output is dominated by _______

(A) Documentaries
(B) Ethical contents

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(C) Humour
(D) Genre texts

7. Mint has an exclusive partnership with ________

(A) The Washington Post
(B) The Wall Street Journal
(C) The New York Times
(D) The Financial Times

8. The audience's evaluation of alternative creative strategies is labelled as_________

(A) Concept testing
(B) Audience test
(C) Option matrix
(D) Concurrent test

9. Which of the following statement is incorrect ?

(A) 'Transition' can be described as changing one shot from another
(B) In news 'cut' is the most commonly used method of transition
(C) 'In Camera Edit ' means recording your shots in the order in which you want to
present
(D) A 'Dissolve' can be made between two shots during 'In Camera Edit'

10. From the viewpoint of communication, myths are _________

(A) Unnatural
(B) Static
(C) Dynamic
(D) Non-controversial

11. The 'Vernacular Press Act' of 1878 was scrapped after being in force for________
(A) Twenty years
(B) Ten years
(C) Five years
(D) Three years

12. The originator of limited effects theory of mass media is ________

(A) E M Rogers
(B) Paul Lazarsfeld

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(C) Harold Innis

(D) Harold Lasswell

13. The hermeneutic theory aims at systematic of texts ________

(A) Rejection
(B) Acceptance
(C) Interpretation
(D) Predication

14. What should be the level of the Sound of a professional audio recording ?
(A) Between 30 and 40 db
(B) Between 40 and 50 db
(C) Between 50 and 60 db
(D) Between 60 and 70 db

15. Segmentations identified by the appeal of the product to their personal interests are known
as :
(A) Benefit segmentation
(B) Target segmentation
(C) Reach segmentation
(D) Access segmentation

16 The highest number of Internet users per 100 inhabitants in the world are in_______
(A) Sweden
(B) The United States
(C) Japan
(D) Iceland

17. Image advertising that changes the experience of buying and using a product is
identified as __________
(A) Ideal advertising
(B) Transformation advertising
(C) Experience advertising
(D) Trade advertising

18. The main objective of Public Relations is to________

(A) Increase the sale of manufactured goods

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(B) Enhance the image of organisation in public domain

(C) Make internal politics public
(D) Keep the channels of grapevine open

19. The first research effort on war propaganda was conducted by ________
(A) Daniel Lerner
(B) Elihu Katz
(C) Carl Hovland
(D) Walter Lippmann

20. Name the author of the book, 'Rise of Network Society' from the following :
(A) Rupert Murdoch
(B) Steve Jobs
(C) Manuel Castells
(D) Bill Gates

21. Images of people are reflected through ________

(A) Neutrality
(B) Philosophy
(C) Stereotypes
(D) Spiral of silence

22. Critical theories of communication are considered as _______

(A) Conventional
(B) Non - traditional
(C) Non - cultural
(D) Political

23. The Chanakya Award for excellence in the field of Public Relations is given
by________
(A) INS
(B) PRSI
(C) CIC
(D) PRCI

24. Media texts have _________

(A) Material benefit

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(B) Borders .
(C) Representations
(D) Obtrusive strategies

25. Which one of the following is a social book marking site ?

(A) Facebook
(B) Delicious
(C) Baidu
(D) WhatsApp

26. Which Hindi film actress was originally named as Mahjabeen ?

(A) Meena Kumari
(B) Madhu Bala
(C) Nargis
(D) Geeta Dutta

27. The largest market for American television and film contents, as of now, is_______
(A) Africa
(B) Latin America
(C) Europe
(D) Australia

28. Assertion (A) : Digital India programme has a strong potential of increasing the
number of Internet users in India
Reason (R) : Initiatives like broadband connectivity, mobile coverage and Internet
access will provide a fillip to the usage of Internet in India
Codes :
(A) Both (A) and (R)are true
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false
(D) (A) is false, but (R) is true

29. Assertion (A) : Today's newspapers have adopted compartmentalisation in planning their
pages
Reason (R) : The modern technology has enabled designers to experiment with their
creative ideas of formatting
Codes :

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(A) Both (A) and (R)are true

(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A)
(C) (A) is true, but (R) is false
(D) (A) is false, but (R) is true

30. Assertion (A) : Developmental communication needs a complete overhaul to meet the
changing economic environs of the developing world
Reason (R) : The corporatisation of media management and the domination of
electronic media, particularly television, has prompted a re-think in this direction
Codes :
(A) Both (A) and (R)are true
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false
(D) (A) is false, but (R) is true

31. Assertion (A) : Big newspapers of the country contain more advertisements than news and
views
Reason (R) : The union government has ideas of re - introducing the price - page
schedule to limit the wastage of precious newspaper space
Codes :
(A) Both (A) and (R)are true
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A)
(C) (A) is true, but (R) is false
(D) (A) is false, but (R) is true

32. Assertion (A) : Typefaces selected for printing a newspaper enable its distinct
appearance
Reason (R) : Typefaces of different fonts have their own personality, which in turn
reflects the newspaper's personality
Codes :
(A) Both (A) and (R)are true
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A)
(C) (A) is true, but (R) is false
(D) (A) is false, but (R) is true

33. Assertion (A) : The language of English magazines in India is only for the elites, not
for common masses

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Reason (R) : Since the English educated are rich, their language level is high and
naturally these magazines use impressive language
Codes :
(A) Both (A) and (R)are true
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A)
(C) (A) is true, but (R) is false
(D) (A) is false, but (R) is true

34. Assertion (A) : The readability tests have no relevance as far as Indian newspapers
are concerned
Reason (R) : In a multi - lingual context, such an effort is difficult
Codes :
(A) Both (A) and (R)are true
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A)
(C) (A) is true, but (R) is false
(D) (A) is false, but (R) is true

35. Assertion (A) : The Indian law of copyright needs a thorough revamp
Reason (R) : The digital technology has made the people adopt unfair means for
privacy especially in the film industry
Codes :
(A) Both (A) and (R)are true
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A)
(C) (A) is true, but (R) is false
(D) (A) is false, but (R) is true

36. Find out the correct sequence of the following radio stations :
(A)FM Chennai, FM Jalandhar, FM Rainbow, FM Gold
(B) FM Gold, FM Chennai, FM Jalandhar, FM Rainbow
(C) FM Rainbow, FM Gold, FM Chennai, FM Jalandhar
(D)FM Jalandhar, FM Rainbow, FM Gold, FM Chennai

37 Write the correct sequence of the following woman's magazines :

(A) Woman's Era, Femina, Elle, Manushi
(B) Femina, Woman's Era, Manushi, Elle
(C) Manushi, Elle, Woman's Era, Femina
(D) Elle, Manushi, Femina, Woman's Era

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38. Write the correct sequence of the following theories :

(A) Diffusion of Innovation, uses and gratification, agenda - setting, cultivation
(B) Agenda - setting, cultivation, diffusion of Innovation, uses and gratification
(C) Cultivation, diffusion of innovation, uses and gratification, agenda - setting
(D) Uses and gratification, cultivation, agenda - setting, diffusion of Innovation

39. Write the correct chronological order of the following statutes :

(A) Right to Information Act, Contempt of court Act, Official Secrets Act, The Press
and Registration of Books Act
(B) The Press and Registration of Books Act, Official Secrets Act, Contempt of
Court Act, Right to Information Act
(C) Official Secrets Act, Contempt of Court Act, Right to Information Act, The
Press and Registration of Books Act
(D) Contempt of Court Act, Right to Information Act, The Press and Registration of
Books Act, Official Secrets Act

40. Find out the correct chronological order of the following readability tests :
(A) Cloze procedure, Flesch's HIS, Flesch's RIS, Fog Index
(B) Flesch's HIS, Flesch's RIS, Fog Index, Cloze procedure
(C) Fog Index, Flesch's RIS, Flesch's HIS, Cloze procedure
(D) Flesch's RIS, Cloze procedure, Fog Index, Flesch's HIS

41. Match the following :

List - I (Author) List - II (Book)
(a) Marshall Mac Luhan (i) The Media Equation
(b) I A Richards (ii) Discourse Ethics
(c) Jurgen Habermas (iii) Meaning of Meaning
(d) Byron Reeves (iv) Media Ecology
Codes :
(a) (b) (c) (d)
(A) (i) (iii) (iv) (ii)
(B) (iii) (iv) (i) (ii)
(C) (ii) (iii) (iv) (i)
(D) (iv) (iii) (ii) (i)

42. Match the following :

List – I List – II

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(Author) (Country)
(a) C S pierce (i) Switzerland
(b) Ferdinand de Saussuse (ii) France
(c) Roland Barthes (iii) Great Britain
(d) Stuart Hall (iv) The United States of America
Codes :
(a) (b) (c) (d)
(A) (iii) (iv) (i) (ii)
(B) (iv) (i) (ii) (iii)
(C) (ii) (iii) (iv) (i)
(D) (i) (ii) (iii) (iv)

43. Match the following :

List – I List – II
(Film Festival) (Country)
(a) Golden Horse (i) Germany
(b) Golden Apricot (ii) India
(c) Golden Bear (iii) Taiwan
(d) Golden Peacock (iv) Armenia
Codes :
(a) (b) (c) (d)
(A) (iii) (iv) (i) (ii)
(B) (iv) (i) (ii) (iii)
(C) (i) (ii) (iii) (iv)
(D) (ii) (iii) (iv) (i)

44. Match the following :

List – I List – II
(Newspaper) (Country)
(a) The Economist (i) Singapore
(b) The Wall Street Journal (ii) Germany
(c) Bild (iii) The United States
(d) Straits Times (iv) Great Britain
Codes :
(a) (b) (c) (d)
(A) (i) (ii) (iii) (iv)
(B) (iii) (iv) (i) (ii)
(C) (iv) (i) (ii) (iii)
(D) (iv) (iii) (ii) (i)

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45. Match the following :

List – I List – II
(Media) (Mode)
(a) Interpersonal media (i) Net chat rooms
(b) Inter - active play media (ii) E - mail
(c) Information search media (iii) Computer gaming
(d) Participatory media (iv) Net search engines
Codes :
(a) (b) (c) (d)
(A) (ii) (iii) (i) (iv)
(B) (iv) (i) (ii) (iii)
(C) (ii) (iii) (iv) (i)
(D) (i) (iv) (iii) (ii)

Read the following passage and answer questions from 46 to 50 :

The argument that news and other genres such as documentaries and
current affairs straightforwardly transmit an obviously biased view of the world has
been rejected in most quarters of media studies Nevertheless, while majority
acknowledge that television has no overt, direct and unambiguous effects, research
has focused on the idea that television can 'set the agenda' In other words, just as the
agenda of meetings is set with more important items placed prominently on the
agenda, television programmes can help define the boundaries of what audiences talk
about and think By the same token, other texts and meanings, for instance, radical
political views or more explicit sexual imagery, may be kept off the agenda It is
argued that television is especially vulnerable to those wishing to set the agenda
because audiences, given the predetermined quality of the text and narrative, have
less opportunity to structure their consumption in the way that newspaper readers can
This implies that agenda setting is always covert or taken for granted Certainly
research on television news has backed this up but broadcasters, as with the early
BBC, may be open in their intent to structure the agenda in 'our' interests The
concept of agenda - setting can be applied to any genre, including, for example, the
ability of MTV and other music video networks to set a pop music agenda However,
it is in the field of television news that it has gained particular currency News
programmes, it is asserted, are able to set the agenda in choice and ordering of items,
by the privileging of one voice before another, in more or less combative
interviewing techniques, in allocation of 'The last word', and in any number of other
techniques embedded in the everyday practices of the profession Some journalists
reject this position claiming that they simply select what is most significant on any
given day or even that they have 'an eye for a story'

46. Some media studies reject :

(A) Effects of television

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(B) Agenda - setting

(C) Biased view of TV news
(D) Journalism as profession

47. TV programmes can define agenda - setting like :

(A) Agenda of meetings
(B) Audience programmes
(C) TV genres
(D) Current affairs

48. Agenda - setting is always :

(A) Overt
(B) Direct
(C) Ambiguous
(D) Covert

49. Agenda in choice, according to the passage includes :

(A) Audience choice
(B) BBC News
(C) Combative interviews
(D) Current affairs

50. On what criteria do journalists select news stories ?

(A) Music content
(B) Political views
(C) Significance
(D) Research

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Answer key:
Q.NO ANS Q.NO ANS
1 D 26 A
2 A 27 C
3 A 28 A
4 B 29 A
5 A 30 A
6 D 31 C
7 B 32 A
8 A 33 C
9 D 34 A
10 C 35 C
11 D 36 A
12 B 37 B
13 C 38 A
14 D 39 B
15 A 40 C
16 D 41 D
17 B 42 B
18 B 43 A
19 C 44 D
20 C 45 C
21 C 46 C
22 D 47 A
23 D 48 D
24 C 49 A
25 B 50 C

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2015 December Paper III

1. Media texts are considered as

(A) Confabulatory
(B) Paradoxical
(C) Stable
(D) Unconfined

2. When most of us believe that other people are much more likely to be affected by media than
ourselves, it is called
(A) First person effect
(B) Second person effect
(C) Third person effect
(D) Impersonal effect

3. According to semiologists, myths, artworks and subcultures are considered as

(A) co-alitions
(B) non-variables
(C) languages
(D) non-cultural forms

4. says that media do not influence the audience in any meaningful manner
(A) Revivalism
(B) New revivalism
(C) Orientalism
(D) New revisionism

5. The dominant code conveys the society's

(A) subsidiary readings
(B) preferred readings
(C) non - selective readings
(D) incompatible readings

6. The Hawthorne Effect says that we do not always need to communicate

(A) words
(B) media

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(C) communicators
(D) action

7. A system of ideas, assumptions and beliefs in communication is known as

(A) Genre
(B) Ideology
(C) Code
(D) Convention

8. The editor of DNA is

(A) Aditya Sinha
(B) Deepak Rathi
(C) M D Poddar
(D) C P Surendran

9. The English newspaper that decided to drop the publication of editorials in 2010 was
(A) The Times of India
(B) The Evening News
(C) DNA
(D) The Hindu

10. Zee TV had content partnership with

(A) NHK
(B) Sahara
(C) Media pro
(D) Media Lab

11. The Bombay Times, the forerunner of The Times of India, was initially a
(A) weekly
(B) fortnightly
(C) monthly
(D) quarterly

12. The post - positivist theory recognises that human behaviouris not like the elements of the
physical world
(A) transient
(B) ambiguous

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(C) negative
(D) constant

13. The cultural and creative media products are referred to as

(A) virtual power
(B) economic power
(C) horse power
(D) soft power

14. Normative media theory explains how a media system should operate to realise
(A) economic goals
(B) political strategies
(C) ideal social values
(D) legal frameworks

15. The goal of critical theory in communication is deemed to change the existing
(A) administrators
(B) realities
(C) societal priorities
(D) exchange values

16. A television programme becomes a text when it activates

(A) profit motivates
(B) meanings
(C) producers
(D) channels

17. The Human Development Index was created by :

(A) Mehbub-ul-Haq and Meghnad Desai
(B) Mohammed Yunus and Amartya Sen
(C) Amartya Sen and Mehbub-ul-Haq
(D) Manmohan Singh and Keith Griffin

18. The Diffusion of Innovation Theory recognises non-adopters of innovations as

(A) majority
(B) minority
(C) late adopters

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(D) laggards

19. Identify the person who defined development communication for the first time in 1970s
(A) Christina Ogan
(B) Rosemary Righter
(C) Nora C Quebral
(D) William Hachten

20. Identify a major element of research design from the following :

(A) history
(B) instrumentation
(C) manipulation
(D) maturity

21. Analytical studies aim at interpreting

(A) history
(B) relationships
(C) confounding variables
(D) publicity programmes

22. Informal interviews with experienced persons in the area of research form the basis of
(A) experience survey
(B) literature survey
(C) non - descriptive survey
(D) non - contributory survey

23. In research, abstract models are not applied to

(A) non - causal relations
(B) conceptual issues
(C) elements of reasoning
(D) real problems

24. In social science research, the concept of Verstehen was promoted by

(A) James Carey
(B) James Curran
(C) Max Weber
(D) Leslie Fielden

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25. The list of population elements from which the sample is drawn is called
(A) population register
(B) sample register
(C) sampling frame
(D) population frame

26. In media research, conclusions from induction are

(A) illogical
(B) tentative
(C) eternal
(D) non-operative

27. The constant comparative analysis is involved in ________approach

(A) the agenda - setting
(B) personal effects
(C) positivist
(D) grounded theory

28. The test normally used to find out the significance of mean difference among four
independent variables is
(A) Z - test
(B) Chi - square test
(C) Partial correlation
(D) Analysis of variance

29. The probability of rejecting the null hypothesis when it is true, is called
(A) co-variation
(B) assumption
(C) power
(D) chance value

30. The biggest television network of the world is

(A) MTV
(B) Discovery
(C) CNN International
(D) BBC TV

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31. Harold Innis published the work

(A) Mass Communication Theory
(B) Introduction to Mass Media
(C) Power Elite
(D) The Bias of Communication

32. What is the standard ratio of inserts to script in a documentary ?

(A) 2 minutes of inserts for every minute of script
(B) 3 minutes of inserts for every minute of script
(C) 5 minutes of inserts for every minute of script
(D) 4 minutes of inserts for every minute of script

33. What is the ideal distance between the lips and the microphone to record good quality sound
?
(A) 03 inches
(B) 04 inches
(C) 05 inches
(D) 06 inches

34. Identify the person who said, "I don't want to live in a world where everything that I say,
everything I do, everything I talk to, every expression of creativity or love or friendship is
recorded "
(A) Julian Assange
(B) Luke Harding
(C) Edward Snowden
(D) Eric Schmidt

35. In the age of Television Journalism visual reporter is synonymous with :

(A) Camera person
(B) Non - linear editor
(C) TV producer
(D) Output editor

36. Advertising reflects the ideology of

(A) consumers
(B) regulators
(C) publicists
(D) market-place

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37. The Starch test is applied only to media ads

(A) print
(B) outdoor
(C) broadcast
(D) transit

38. A rational message with a strong argument calling for action is known as
(A) market sell
(B) hard sell
(C) soft sell
(D) clear sell

39. A document that outlines the message strategy decisions behind an individual advertisement
is known as
(A) creative concept
(B) creative platform
(C) creative synopsis
(D) creative document

40. A single frame of a commercial that summarises the core message is labelled as
(A) gist
(B) basic themes
(C) canned copy
(D) key frame

41. People and media organisations that move products from producers to consumers are called
(A) sellers
(B) conduits
(C) suppliers
(D) channels

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42. An index that identifies the demand for a brand within a region is identified as
(A) brand deposition index
(B) brand demand index
(C) brand development index
(D) brand disposition index

43. An advertising scheduling pattern that has a period of intensified activity is popularly called
(A) experimental schedule
(B) flight
(C) intensive burst
(D) focussed campaign

44. Mechanical reproduction in communication leads to

(A) denotation
(B) connotation .
(C) notation
(D) selection

45. has written the book, Newsman's English .

(A) Mitchel V Charnley
(B) Bruce Westley
(C) John Hohenberg
(D) Harold Evans

46. Demy octavo is a size suitable for printing

(A) newspapers
(B) posters
(C) books
(D) tabloids

47. Image transfer onto the rubber blanket is done in printing

(A) rotary
(B) offset
(C) gravure .
(D) screen

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48. Who developed the method of 'Reading Ease Score' as related to news agency copy ?
(A) Robert Gunning
(B) Charles Brown
(C) C D Mac Dougall
(D) Rudolf Flesch

49. The widely used writing technique for an interview copy is

(A) descriptive
(B) anecdotal
(C) interrogative
(D) metaphorical

50. Syndicates decides

(A) Which news stories to publish or reject
(B) Which subjects should be reported in media
(C) Which news articles or features should be released to newspapers and other news
organisations
(D) Which copy of Press Information Bureau should reach news media and which should
not

51. Assertion (A) : Electronic media have sidelined the traditional folk media and there is a fear
of their disappearance from India
Reason (R) : The visual element of electronic media has its 'opium effect' on the masses and
it is but natural that traditional folk media will become a thing of the past
Codes :
(A) Both (A) and (R) are true
(B) Both (A) and (R) are true, but (R) is the correct explanation of (A)
(C) (A) is true, but (R) is false
(D) (A) is false, but (R) is true

52. Assertion (A) : FM radio in India is an urban phenomenon

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Reason (R) : Lack of advertising revenue is one of the major reasons for the present flux in
FM broadcasting in India
Codes :
(A) Both (A) and (R) are true
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A)
(C) (A) is true, but (R) is false
(D) (A) is false, but (R) is true

53. Assertion (A) : The professional organisations of media have not done much to improve the
standard of media education in India
Reason (R) : The professional organisations of media do not have committed professionals to
work for the cause of professionalisation of Indian media education
Codes :
(A) Both (A) and (R) are true
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A)
(C) (A) is true, but (R) is false
(D) (A) is false, but (R) is true

54. Assertion (A) : The measurement of variables, both social and psychological, in media
research, is a tough proposition
Reason (R) : Because most properties and objects in social science disciplines are abstract
Codes :
(A) Both (A) and (R) are true
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A)
(C) (A) is true, but (R) is false
(D) (A) is false, but (R) is true
55. Assertion (A) : Media distribution and consumption reflect a process of de-territorialisation
Reason (R) : Spatial location is not a justifiable argument for the dominance of the US in the
distribution of media products
Codes :
(A) Both (A) and (R) are true
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A)
(C) (A) is true, but (R) is false
(D) (A) is false, but (R) is true

56. Assertion (A) : India's film factory has become a global player, both economically and
culturally

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Reason (R) : The Indian film industry has adjusted its format to the global popular culture
Codes :
(A) Both (A) and (R) are true
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A)
(C) (A) is true, but (R) is false
(D) (A) is false, but (R) is true

57. Assertion (A) : There is an urgent need for a law of privacy in India
Reason (R) : As most media outlets, especially electronic, have opted for blatant
sensationalism, the proposition needs a global consideration
Codes :
(A) Both (A) and (R) are true
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A)
(C) (A) is true, but (R) is false
(D) (A) is false, but (R) is true

58. Assertion (A) : The Press Council of India has outlived its utility Reason (R) : The new
technology has made ethical issues of the press even more complex
Codes :
(A) Both (A) and (R) are true
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A)
(C) (A) is true, but (R) is false
(D) (A) is false, but (R) is true

59. Assertion (A) : The mass media and politics in India are intertwined
Reason (R) : Indian masses are highly politically charged in their day-to-day affairs, and
depend upon mass media for the purpose
Codes :
(A) Both (A) and (R) are true
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A)
(C) (A) is true, but (R) is false
(D) (A) is false, but (R) is true

60. Assertion (A) : If opinion polls are obscene, exit polls are vulgar, especifically in the Indian
context

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Reason (R) : Indian media have their own limitations to conduct opinion and exit polls
Codes :
(A) Both (A) and (R) are true
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A)
(C) (A) is true, but (R) is false
(D) (A) is false, but (R) is true

61. Write the correct chronological sequence of the following editors of The Indian Express :
(A) Frank Moraes, V K Narasimhan, Shekhar Gupta, Rajkamal Jha
(B) V K Narasimhan, Shekhar Gupta, Rajkamal Jha, Frank Moraes
(C) Shekhar Gupta, Rajkamal Jha, Frank Moraes, V K Narasimhan
(D) Rajkamal Jha, V K Narasimhan, Frank Moraes, Shekhar Gupta

62. Write the correct sequence of the following theories :

(A) Social learning theory, social identity theory, socialrepresentation theory, social
cognitive theory
(B) Social cognitive theory, social learning theory, social identity theory,
socialrepresentation theory
(C) Socialrepresentation theory, social cognitive theory, social learning theory, social
identity theory
(D) Social identity theory, socialrepresentation theory, social cognitive theory, social
learning theory

63. Write the correct chronological order of the following newspapers :

(A) Deccan Herald, Deccan Chronicle, DNA, Asian Age
(B) Deccan Chronicle, Deccan Herald, Asian Age, DNA
(C) DNA, Deccan Herald, Deccan Chronicle, Asian Age
(D) Asian Age, Deccan Chronicle, DNA, Deccan Herald

64. Identify the correct order of the following newspapers circulationwise, as per ABC (2014)
figures :
(A) Dainik Bhaskar, Dainik Jagran, Hindustan, Malayala Manorama
(B) Malayala Manorama, Dainik Bhaskar, Dainik Jagran, Hindustan

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(C) Dainik Jagran, Hindustan, Malayala Manorama, Dainik Bhaskar

(D) Hindustan, Malayala Manorama, Dainik Bhaskar, Dainik Jagran

65. Write the correct sequence of the following committees :

(A) Vidyalankar Committee, RR Diwakar Committee, Kuldip Nayyar Committee,
Parthasarathi Committee
(B) Parthasarathi Committee, Vidyalankar Committee, RR Diwakar Committee, Kuldip
Nayyar Committee
(C) Kuldip Nayyar Committee, Parthasarathi Committee, Vidyalankar Committee, RR
Diwakar Committee
(D) RR Diwakar Committee, Kuldip Nayyar Committee, Parthasarathi Committee,
Vidyalankar Committee

66. Match the following :

List - I List - II
(Author) (Idea)
(a) Roland Barthes (i) Negotiated code
(b) Stuart Hall (ii) Communication test
(c) John Fiske (iii) Radical system
d) F Parkin (iv) Anchorage

Codes :
(a) (b) (c) (d)
(A) (iii) (iv) (i) (ii)
(B) (iv) (i) (ii) (iii)
(C) (i) (ii) (iv) (iii)
(D) (ii) (iii) (i) (iv)

67. Match the following :

List - I List - II
(Author) (Concept)
(a) Guy Debord (i) Media as cultural
industry
(b) Theodor Adorno (ii) Ritual view of
communication
(c) James W Carey (iii) Society of the
spectacle
(d) Umberto Eco (iv) Mediated hyper -
reality

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Codes :
(a) (b) (c) (d)
(A) (i) (ii) (iii) (iv)
(B) (ii) (iii) (iv) (i)
(C) (iii) (i) (ii) (iv)
(D) (iv) (iii) (i) (ii)

68. Match the following :

List - I List - II
(Media Channel) (Country/Area)
(a) M - Net (i) Venezuela
(b) Televisora Del Sur (ii) China
(c) CCTV - 9 (iii) France
(d) TV - 5 (iv) South Africa

Codes :
(a) (b) (c) (d)
(A) (i) (ii) (iii) (iv)
(B) (ii) (iii) (iv) (i)
(C) (iii) (iv) (i) (ii)
(D) (iv) (i) (ii) (iii)

69. Match the following :

List - I List - II
(Model) (Elements)
(a) Jakobson's (i) E, El and SE
(b) Westley and Mac (ii) ABX triangl
Lean's
(c) Newcomb's (iii) ABXC

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(d) Gerbner's (iv) Constitutive

factors

Codes :
(a) (b) (c) (d)
(A) (i) (iv) (ii) (iii)
(B) (iv) (iii) (ii) (i)
(C) (iii) (ii) (i) (iv)
(D) (ii) (i) (iii) (iv)

70. Match the following :

List - I List - II
(Types of Validity) (Characteristic)
(a) Face validity (i) The measuring instrument is
checked against some present
criterion
(b) Predictive validity (ii) Involves relating a measuring
instrument to a theoretical
framework
(c) Concurrent validity (iii) A measuring instrument should
measure what it should measure
(d) Construct validity (iv) Checking a measuring
instrument against some future
outcome

Codes :
(a) (b) (c) (d)
(A) (i) (iii) (iv) (ii)
(B) (ii) (iii) (i) (iv)
(C) (iii) (iv) (i) (ii)
(D) (iv) (i) (ii) (iii)

Read the passage and answer questions from 71 to 75.

The use of oral and written communication techniques can be dated as far back as
human existence and were used to communicate a variety of needs, wishes, commands,
and information, including the types of risks humans were exposed to and as a means to
warn of impending crises However, the science, practice, and specific techniques that
form what is currently known as risk and crisis communications have a much shorter

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history Not much has been written to accurately date the earliest forms of risk and crisis
communications, but many in the field would hesitate to go back any further than 25 or
30 years Attributions often identify the introduction of the World Wide Web and other
forms of digital communication as a turning point in the need to provide messages to
audiences that help them understand the risks of theirlives due to the sheer speed of
Internet messages as well as the substantial increase in the volume and type of messages
available to the general public Much of what are considered contemporary risk and crisis
communication activities have stemmed from environmental clean - up efforts that began
in the United States with legislation in the 1980s Vincent Covello and Richard Peters at
The Center for Risk Communication in New York, along with David McCallum from
Focus Group in Maryland, trace the terms "risk communications" and "crisis
communications" and their widespread use back to William Ruckelshaus The first
administrator of the U S Environmental Protection Agency (EPA), a federal agency
formed in 1970 by President Richard Nixon Ruckelshaus's first term, which lasted until
1973, was noted for the development of the organizational structure of the EPA as well
as its initial enforcement actions But it was when Ruckelshaus returned to the EPA in
1983 that his mandates to inform and involve the public in decisions about
environmental remediation and clean - up activities through the use of risk - based
decision making set the stage for much of what is now common community involvement
practice by the EPA and other governmental agencies Subsequent major federal
legislative efforts continued to require bureaucrats to involve the public in decision
making The 1986 Superfund Amendments and Reauthorization Act (SARA) added new
requirements for such activity under the Superfund program and amended certain
existing provisions to reinforce them SARA also created a major public - private
planning process for responding to emergency hazardous materials incidents under the
Emergency Planning and Community Right to Know Act of 1986, also known as Title
III The planning process is organized and managed by State Emergency Response
Committees (SERCs), whose members are appointed by the governor and who oversee
the state's response to public and private hazardous materials emergencies, and by Local
Emergency Planning Committees (LERCs), whose members are a broad-based
representation from governmental agencies, local response organisations and community
groups

71. What are the attributions for the rise of risk communication ?
(A) Oral communication
(B) Written communication
(C) World Wide Web
(D) Human risks

72. How did "crisis communication" activities emerge recently ?

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(A) Environmental clean-up efforts

(B) New Environmental Act
(C) Social Sciences
(D) Human Wishes

73. Who widely used the term 'risk communications' ?

(A) Vincent Covello
(B) Richard Peters
(C) David McCallum
(D) William Ruckelshaus

74. What is SARA's contribution ?

(A) Public - Private Planning Process
(B) Environmental risk
(C) EPA
(D) Legislative efforts

75. What is the achievement of EPA ?

(A) Risk taking
(B) Research
(C) Community involvement
(D) Right to Know Act

ANSWER KEY

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Q.NO ANSWER Q.NO ANSWER

1 D 41 D
2 C 42 C
3 C 43 B
4 D 44 A
5 B 45 D
6 A 46 C
7 B 47 B
8 - 48 D
9 C 49 A
10 C 50 C
11 A 51 A
12 D 52 A
13 D 53 C
14 C 54 A
15 B 55 A
16 B 56 B
17 C 57 C
18 D 58 D
19 C 59 B
20 C 60 D
21 B 61 A
22 A 62 A
23 D 63 B
24 C 64 A
25 C 65 A
26 B 66 B
27 D 67 C
28 D 68 D
29 C 69 B
30 A 70 C
31 D 71 C
32 A 72 A
33 D 73 D
34 C 74 A
35 A 75 C
36 D
37 A
38 B
39 B
40 D

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June 2015 PAPER – II

1. Narrowing communication gap between high and low segments of socio-economic status
through redundancy in communication messages is called:
(A) the entropy net
(B) the communication loop
(C) the ceiling effect
(D) the macro strategy

2. The presentational media produce ________ of communication.

(A) acts
(B) artificial languages
(C) passivity
(D) physical noise

3. The different readings of the audience derived from different sub-cultural experiences are
called :
(A) independent understanding
(B) differentiation
(C) aberrant decoding
(D) conviction

4. The prosidic codes that affect the meaning of the words are :
(A) letters and words
(B) pitch and stress
(C) proximity and orientation
(D) age and maturity

5. The ABX model of Newcomb proposes to maintain :

(A) the existing political system
(B) the economic stability
(C) social equilibrium
(D) cultural diversity

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6. The concept of two orders of signification was formulated by :

(A) Denis McQuail
(B) C.S. Pierce
(C) Roland Barthes
(D) John Fiske

7. In Shannon and Weaver's model of communication, level C deals with the problem of :
(A) transmission
(B) effectiveness
(C) entropy
(D) correction

8. High predictability in communication will lead to :

(A) notionality
(B) entropy
(C) redundancy
(D) propaganda

9. In language vocabulary is :
(A) comprehensive
(B) constructive
(C) intrusive
(D) the paradigm

10. The study of touching behaviour in non-verbal communication is known as :

(A) haptics
(B) proxemics
(C) chronemics
(D) oculesics

11. Delayed drop refers to :

(A) intro
(B) news features
(C) news stories
(D) human interest stories

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12. Vox pop is usually accompanied by :

(A) cartoons
(B) photographs
(C) graphics
(D) statistics

13. In newspaper design, weight means :

(A) physical weight
(B) light weight
(C) optical weight
(D) story weight

14. The on-line comic strip, 'Angry Little Girls' was produced by :
(A) Lela Lee
(B) Symond Lea
(C) Guy Aoki
(D) Glen Choi

15. Nair and White have offered a model of communication which is :

(A) unilinear
(B) horizontal
(C) transactional
(D) circular

16. The idea of participation for liberation was advocated by :

(A) Paulo Freire
(B) E.M. Rogers
(C) A.G. Frank
(D) A.A. Berger

17. Denis Goulet explained the concept of :

(A) modernisation
(B) backwardness
(C) real development
(D) developmentalism

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18. The who-to-who communication matrix within the total system is labelled as :
(A) focal inquiry
(B) network analysis
(C) socio-metric fit
(D) structural dynamism

19. The prescription of Daniel Lerner for development were criticised as :

(A) political
(B) autonomous
(C) anarchic
(D) ethno-centric

20. The Sarvodaya movement in Sri Lanka adopted_________ model of communication.

(A) The Hindu
(B) The Christian
(C) The Islamic
(D) The Buddhist

21. The principle that a researcher should not increase assumptions than the minimum required is
referred to as :
(A) sample quota
(B) test sample
(C) occam's razor
(D) golden mean

22. A possible, but incorrect explanation of research results is called :

(A) internal variable
(B) confounding variable
(C) independent variable
(D) dependent variable

23. Factor analysis is used for :

(A) data entry
(B) data distribution
(C) data reduction
(D) data separation

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24. The word 'cinema' was coined in :

(A) The United States
(B) The Soviet Union
(C) Great Britain
(D) France

25. John Grierson coined the term :

(A) 'feature film'
(B) 'documentary'
(C) 'short feature'
(D) 'drama of life'

26. The film movement of neo-realism began with :

(A) Roberto Rossellini
(B) Vittario De Sica
(C) Cesare Zavattini
(D) Arthur Bannister

27. The first act of the screenplay is known as :

(A) intro
(B) first point
(C) prologue
(D) set up

28. The alternative (theoritical) model of news sequence is :

(A) events, news criteria, news report, news interest
(B) news interest, news criteria, events, news report
(C) news report, events, news criteria, news interest
(D) news criteria, news interest, events, news report

29. Section 499 of the Indian penal code contains the criminal law related to :
(A) contempt of court
(B) defence of India
(C) official secrets
(D) defamation

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30. The Elaboration Likelihood Model (ELM) examines :

(A) the ways in which people are persuaded
(B) the ways in which people are provoked
(C) the ways in which people are motivated
(D) the ways in which people are misguided

31. Assertion (A) : Public relations is a corporate strategy of mind management.

Reason (R) : It is a profession based on truth, knowledge and accurate communication.
Codes :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true

32. Assertion (A) : Most communication research studies are considered as lopsided.
Reason (R) : The studies mainly focus on media exposure, but not on the internalisation of
contents.
Codes :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.

33. Assertion (A) : The concept of developmental communication has become redundant in the
present day scenario.
Reason (R) : The trend towards transnational capitalism and commodity fetichism have
become more pronounced than ever before, brusting aside all ideological debates.
Codes :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.c

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34. Assertion (A) : Mass media are powerful political instruments in a popular democracy.
Reason (R) : Because they can always be effectively used to manipulate people's opinions
and behaviours. Codes :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.

35. Assertion (A) : An attitude is a learned pre-disposition to react to objects favourably or

negatively, in advertising.
Reason (R) : Normally attitude change has been seen as the precursor to behaviour change.
Codes :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.

36. Identify the correct chronological order of the following communication models :
(A) HUB, Schramm's, Shannon and Weaver, Westley and MC Lean
(B) Schramm's, Shannon and Weaver, HUB, Westley and MC Lean
(C) Westley and MC Lean, Schramm, Shannon and Weaver, HUB
(D) Shannon and Weaver, Schramm's, Westley and MC Lean, HUB

37. Identify the correct chronological sequence of the following professional organisations :
(A) Public Relations Society of India, Editors' Guild, All India Editors' Conference,
Advertising Standards Council of India.
(B) Advertising Council of India, Editors' Guild, Public Relations Society of India, All India
Editors' Conference.
(C) All India Editors' Conference, Public Relations Society of India, Editors' Guild,
Advertising Standards Council of India.
(D) Editors' Guild, Public Relations Society of India, All India Editors' Conference,
Advertising Standards Council of India.

38. Find out the correct sequence of the five stages of Heath's Cyclical model of activism in PR :
(A) Strain, Mobilisation, Confrontation, Negotiation, Resolution.
(B) Mobilisation, Confrontation, Negotiation, Resolution, Strain.
(C) Resolution, Confrontation, Mobilisation, Negotiation, Strain.
(D) Confrontation, Strain, Mobilisation, Negotiation, Resolution.

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39. Write the correct chronological order of the following magazines :

(A) The Illustrated Weekly of India, India Today, Frontline, The Week.
(B) Frontline, The Week, India Today, The Illustrated Weekly of India.
(C) India Today, The Week, Frontline, The Illustrated Weekly of India.
(D) The Week, Frontline, The Illustrated Weekly of India, India Today.

40. Identify the chronological order of the following publications :

(A) Four Arguments Against Television, Public Opinion, Passing of the Traditional Society,
Professional Journalist.
(B) Professional Journalist, Passing of the Traditional Society, Four Arguments Against
Television, Public Opinion.
(C) Passing of the Traditional Society, Public Opinion, Professional Journalist, Four
Arguments Against Television.
(D) Public Opinion, Passing of the Traditional Society, Professional Journalist, Four
Arguments Against Television.

41. Match the following :

List - I List - II
(Codes) (Description)
(a) Restricted code (i) Shared by mass audience
(b) Broadcast code (ii) Changes rapidly
(c) Aesthetic code (iii) Aberrant decoding is
impossible
(d) Arbitrary code (iv) Simple Syntax
Codes :
(a) (b) (c) (d)
(A) (iv) (i) (ii) (iii)
(B) (iii) (ii) (iv) (i)
(C) (ii) (i) (iii) (iv)
(D) (i) (iii) (iv) (ii)

42. Match the following :

List - I List - II
(Producer) (Film produced)
(a) Georges Melies (i) The Circus
(b) Edwin S. Porter (ii) A Trip to the Moon
(c) D.W. Griffith (iii) The Great Train Robbery
(d) Charlie Chaplin (iv) Broken Blossoms

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Codes :
(a) (b) (c) (d)
(A) (i) (iii) (iv) (ii)
(B) (ii) (iii) (i) (iv)
(C) (iv) (iii) (ii) (i)
(D) (ii) (iii) (iv) (i)

43. Match List - I with List – II

List - I List - II
(Model) (Inventor)
(a) Pyramid model of PR research (i) Cutlip et al
(b) Effective yardstick model (ii) Jim MacNamera
(c) Short-term and continuing model (iii) Walter
Lindermann
(d) Preparation, implementation and impact (iv) Watson
model
Codes :
(a) (b) (c) (d)
(A) (ii) (iii) (iv) (i)
(B) (iii) (ii) (i) (iv)
(C) (i) (iv) (iii) (ii)
(D) (iv) (i) (ii) (iii)

44. Match the following :

List - I List -II
(Director) (Film)
(a) Sergei M. Eisenstein (i) Metropolis
(b) Vsevlod Pudovkin (ii) Citizen kane
(c) Fritz Lang (iii) The Battleship of
Potemkin
(d) Orson Welles (iv) Mother
Codes :
(a) (b) (c) (d)
(A) (ii) (iii) (i) (iv)
(B) (i) (iii) (iv) (ii)
(C) (ii) (i) (iv) (iii)
(D) (iii) (iv) (i) (ii)

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45. Match the following :

List - I List - II
(Personality) (Focus area)
(a) Jacques Derrida (i) Text linguistics
(b) Noam Chomsky (ii) Discourse analysis
(c) Van Dijk (iii) Network of sings
(d) Ferdinand de Saussure (iv) Dismantling structure in
text

Codes :
(a) (b) (c) (d)
(A) (ii) (iii) (i) (iv)
(B) (i) (iii) (iv) (ii)
(C) (iv) (i) (ii) (iii)
(D) (iii) (ii) (iv) (i)

Read the following passage and answer the questions from 46 to 50.
During The 1940s, social responsibility theory emerged as the predominant normative theory
of media practice in the world. It represented a compromise between radical libertarian views
and calls for technocratic control. Social responsibility theory put control of media content in
the hands of media practitioners, who were expected to act in the public interest. No means
existed, however, to compel them to serve the public. They were free to decide what services
were needed and to monitor the effectiveness of those services. Since its articulation by the
Hutchins commission, most media practitioners have at least been introduced to the basic
ideals of socialresponsibility theory. As such, when they are questioned about their work,
most provide explanations based on social responsibility notions. In addition, many different
news production practices have been developed in an effort to implement these ideas. Still,
there seems to be little enthusiasm among many media professionals for social responsibility
theory's focus on the public good and on broad-based reporting about significant events. In
addition, as the conflict between social responsibility and profitability continues to grow in
our increasingly concentrated and commercialized media, responsibility becomes less central
to the mission of many media organizations. Media critics such as Gaye Tuchman and W.
Lance Bennett have charged that media coverage of minority groups and social movements
actually impedes or subverts group activities. They argue that ritualistic balancing of news
combined with overdramatized coverage has popularized false impressions of groups or
reinforced negative steneotypes. Groups get little real assistance from media. Most media
services are aimed at demographic segments favoured by advertisers not at those groups in
greatest need of help. Media have chronicled the decay of cities but have done little to create
"Great Communities". Their target audiences are generally in the affluent suburbs, not the
inner-city ghettos.

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46. Who suggested the social responsibility theory of media ?

(A) Gaye Tuchman
(B) Lance Bennett
(C) Hutchins Commission
(D) Media Practitioner

47. What does the social responsibility theory suggest for the media practitioners ?
(A) Questioning themselves
(B) Serving the public
(C) Highlighting the affluent in society
(D) Criticising the poor

48. Who is the critic of social responsibility theory of media in the above passage ?
(A) Lance Bennett
(B) Everett Dennis
(C) William Hutchins
(D) Dennis Goulet

49. Whom do most media services aim at, according to the passage ?
(A) Demographic segments
(B) Media practitioners
(C) News producers
(D) Inner ghettos

50. What is the view of media critics of present practice of media under social responsibility
theory ?
(A) Contributing to development
(B) Covering the affluent's news
(C) Ethical reporting
(D) Reinforcing negative stereotypes.

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ANSWER KEY:
Q.NO ANS Q.NO ANS
1 C 26 A
2 A 27 D
3 C 28 B
4 B 29 D
5 C 30 A
6 C 31 D
7 B 32 A
8 C 33 D
9 D 34 C
10 A 35 A
11 A 36 D
12 B 37 C
13 C 38 A
14 A 39 A
15 C 40 D
16 A 41 A
17 C 42 D
18 B 43 A
19 D 44 D
20 D 45 C
21 C 46 C
22 B 47 B
23 C 48 A
24 D 49 A
25 B 50 D

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June 2015 PAPER III

1. Non-verbal communication is done through _____ codes.

(A) critical
(B) preferential
(C) legal
(D) moral

2. The concept of valid knowledge is discussed as part of :

(A) political communication
(B) cultural communication
(C) structural communication
(D) post-structuralist communication

3. A dynamic interaction between reader and message will result in :

(A) conflict
(B) similarity
(C) meaning
(D) focus

4. The interpretation of information in a way that is consistent with the person's existing
opinion is described as :
(A) selective exposure
(B) selective matching
(C) selective sampling
(D) selective distortion

5. The concept of development emanated directly from theories of :

(A) economic take-off
(B) political power
(C) nationalism
(D) social evolution

6. Developmental reporting has the element of :

(A) bias

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(B) modelling
(C) advocacy
(D) repetition

7. In the organic model of development, the beneficiaries become :

(A) listeners
(B) viewers
(C) communicators
(D) consumers

8. When an outsider questions the meanings and methods of the project for verification
purpose, it is called :
(A) external audit
(B) outsider brief
(C) debriefing
(D) pool vigilance

9. The concept of central limit theorem helps in the computation of :

(A) confidence level
(B) confidence interval
(C) random error
(D) sampling error

10. The present Chairman of the Press Council of India is :

(A) Justice Markandeya Katju
(B) Justice C.K. Prasad
(C) Justice A. Parashar
(D) Justice Ruma Pal

11. The professional body, Public Relations Circle, was established at :

(A) Mumbai
(B) Kolkata
(C) Chennai
(D) Hyderabad

12. The first public sector institution to employ public relations practices in India was :
(A) Indian Railways

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(B) Bharath Electronics Limited

(C) Hindustan Aeronautics Limited
(D) Bharath Heavy Electricals Limited

13. The first country to envisage a computeropolis to manage the future activities of an
information society is :
(A) The United States
(B) France
(C) South Korea
(D) Japan

14. Contestation over symbols, language and representation in media is known as :

(A) media activism
(B) mediascape
(C) media pedagogy
(D) media construction

15. Most case studies involve :

(A) concealment
(B) inductive reasoning
(C) non-procedural inquiry
(D) philosophical backgrounding

16. Who described media contents as cultural products ?

(A) Marshal Mc Luhan
(B) E.M. Rogers
(C) Newcomb
(D) Theodor Adorno

17. In the case of Ministry of Information and Broadcasting Vs. Cricket Association of Bengal,
the Supreme Court judgement led to :
(A) censorship of foreign journals
(B) freeing electronic media from government monopoly
(C) imposition of surcharge on media advertisements
(D) restriction of media coverage of cricket matches

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18. The Press Council of India is a :

(A) non-judicial body
(B) private entity
(C) non-statutory body
(D) quasi-judicial body

19. The Central Board of Information was the forerunner of :

(A) Press Information Bureau
(B) Directorate of Information and Broadcasting
(C) War Publicity Board
(D) FICCI

20. Who wrote the book, The Media and Democracy ?

(A) John F. Kennedy
(B) John Keane
(C) Walter Lippmann
(D) Herbert Gans

21. Intensity sampling is used in :

(A) heuristic research
(B) exploratory research
(C) diagnostic research
(D) historical research

22. The cumulative scale in social science research was developed by :

(A) L.L. Thrust stone
(B) Likert
(C) Louis Guttman
(D) Charles E. Osgood

23. The correlation computed between pairs of variables is known as :

(A) Q type factor analysis
(B) R type factor analysis
(C) P type factor analysis
(D) S type factor analysis

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24. Before a case study researcher conducts a pilot study, he must construct a :
(A) study protocol
(B) classic research design
(C) historical diary
(D) legal code

25. Gender is a/an ______ level of measurement in mass communication research.

(A) nominal
(B) ordinal
(C) intermediate
(D) ratio

26. One-tailed test and two-tailed test are associated with :

(A) Causation
(B) concepts
(C) constructs
(D) hypothesis

27. In Jakobson's model, the constitutive factors in an act of communication number is :

(A) three
(B) four
(C) five
(D) six

28. The rights granted under Article 19 of the Indian constitution are available to :
(A) corporate persons only
(B) legal persons only
(C) Indian citizens only
(D) non-Indians also

29. The Freudian concept of 'The desire to see the unseeable', is one of the leading arguments
behind the nature of the pleasure of the media text. It is called :
(A) Minia
(B) Scophophillia
(C) Hydrofobia
(D) Hyper-reality

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30. The test that involves placing two versions of an advertisements in the same issue of
newspaper is called :
(A) Split-run test
(B) Gall-up-Robinson impact test
(C) Daniel-starch test
(D) Perlson-Influence test

31. The techniques of scheduling media that involves purchasing a large amount of space is
called :
(A) Media Concentration theory
(B) Media Dominant theory
(C) Media Monitoring theory
(D) Media Effects theory

32. When a set of commercials or announcements is to be written and if it generates a lengthy

copy, it is called :
(A) donut copy
(B) core copy
(C) modulated copy
(D) open copy

33. Aerial advertising is a form of :

(A) print media
(B) in-house advertising
(C) electronic advertising
(D) out-door advertising

34. 'The post-test only control group design' is amenable to the application of :
(A) ANOVA
(B) t-test
(C) Chi-square test
(D) Partial Correlation

35. The data and instructions for a computer are known as :

(A) hardware
(B) software
(C) malware
(D) programmer

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36. Harold Evans was the editor of :

(A) The Mirror
(B) The Sunday Guardian
(C) The Times (London)
(D) The Daily Express

37. Four audience dimentions evaluated to determine effectiveness of a specific PR Programme

are :
(A) Coverage, target, influence and objectives
(B) Influence, response, coverage and impact
(C) Response, target, influence and message
(D) Message, influence, impact and target

38. The House Journal "Hamara" is published by :

(A) Air India
(B) Bank of India
(C) Indian Hotels
(D) Hindustan Lever Ltd.

39. Public Relations was developed as a unique practice first in :

(A) Great Britain
(B) Germany
(C) France
(D) The United States

40. The four basic inks to a full range colours found in four colour printing are identified as :
(A) range colours
(B) premium colours
(C) process colours
(D) production colours

41. A visual path that flows from the upper corner to the lower right is identified as :
(A) visual index
(B) visual flight
(C) optical crossline
(D) gutenberg diagonal

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42. The Television without Frontiers Directive was introduced in :

(A) The United States
(B) The European Union
(C) Latin America
(D) Australia

43. The portion of a subject to be shown on camera is called :

(A) anatomical designation
(B) grouping designation
(C) perspective designation
(D) focal designation

44. The readability test of Fog Index was developed by :

(A) Rudolf Flesch
(B) James Power
(C) Robert Gunning
(D) Dale-Chall

45. Arbitrary codes in communication are :

(A) digital
(B) analogic
(C) non-functional
(D) inappropriate

46. A problem-solving message based on everyday situation is referred to as :

(A) slice of life
(B) social message
(C) situational info
(D) simulated slogan

47. Who used the concept of 'rear-view mirrorism' in communication ?

(A) Sean McBride
(B) C.P. Snow
(C) Naomi Klein
(D) Marshall McLuhan

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48. The structuralist movement of folklore was founded by :

(A) William Thomas
(B) Vishnu Sharma
(C) H.K. Ranganath
(D) Vladimir Propp

49. The Eurocom Group has its headquarters in :

(A) Vienna
(B) Paris
(C) Bonn
(D) Geneva

51. Assertion (A) : Reasonable restrictions, as per the Indian Constitution, cannot be imposed
by the state arbitrarily.
Reason (R) : The restrictions can be imposed only according to law, subject to judicial
review.
Codes :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.

52. Assertion (A) : Regulation of private ownership of the broadcast system by the state through
broadcast licences creates 'a system of soft property'.
Reason (R) : It is premised on the specificities of corporate liberalism. Codes :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.

53. Assertion (A) : Telecommunication is central to the process of globalisation.

Reason (R) : It is a minimum condition of participation in the emerging new economy of the
world.
Codes :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.

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(D) (A) is false, but (R) is true.

54. Assertion (A) : The concept of the construction of information society is based on a series
of myths.
Reason (R) : They provide the necessary narrative for the implementation of communication
policies.
Codes :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.

55. Assertion (A) : Governments all over the world increasingly link communication policy to
economic interests.
Reason (R) : Technology promotion in the communication sector is a viable development
strategy.
Codes :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.

56. Assertion (A) : Access to knowledge is always through language and other related orders of
representation.
Reason (R) : Since language does not have clear meanings, and does not reflect shared
meanings, it contributes to the complicated structure of knowledge.
Codes :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.

57. Assertion (A) : Media language generates and constitutes the social world.
Reason (R) : Because it is not merely a channel of information, but also an integral part of
our experiences.

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Codes :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.

58. Assertion (A) : Propaganda in the broadest sense is the technique of influencing human
action by manipulation of representations.
Reason (R) : The manipulated representations may take form less accurately, by stories and
rumours and not manifested in spoken, written, pictorial or musical form.
Codes :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.

59. Find out the correct sequence of elements of the hierarchy of effect model.
(A) Desire, interest, attention, action
(B) Attention, desire, interest, action
(C) Attention, interest, desire, action
(D) Interest, desire, attention, action

60. Identify the correct chronological sequence of readability formula developers.

(A) Flesch, Gray and Leary, Vogel and Washburne, Lively and Pressey
(B) Gray and Leary, Lively and Pressey, Vogel and Washburne, Flesch
(C) Flesch, Lively and Pressey, Vogel and Washburne, Gray and Leary
(D) Lively and Pressey, Vogel and Washburne, Gray and Leary, Flesch

61. Identify the correct chronological order of the following communication scholars.
(A) Bernard Berelson, Wilbur Schramm, Donald Shaw, Noam Chomsky
(B) Noam Chomsky, Wilbur Schramm, Bernard Berelson, Donald Shaw
(C) Donald Shaw, Noam Chomsky, Bernard Berelson, Wilbur Schramm
(D) Wilbur Schramm, Donald Shaw, Noam Chomsky, Bernard Berelson

62. Identify the correct chronological order of books written by Journalists.

(A) A witness to an era, The Judgement, India after Gandhi, Ink in my Veins
(B) The Judgement, A witness to an era, India after Gandhi, Ink in my Veins

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(C) A witness to an era, The Judgement, Ink in my Veins, India after Gandhi
(D) India after Gandhi, A witness to an era, The Judgement, Ink in my Veins

63. Identify the correct sequence of Analogue Visual images.

(A) Infinite gradation of tone, colour, hue and grain
(B) Colour, hue, infinite gradation of tone and grain
(C) Hue, infinite gradation of tone, grain and colour
(D) Grain, colour, hue and infinite gradation of tone

64. Match the following :

List-I List-II
(Author) (Concept)
(a) E.F. Schumaker (i) Popular participation in development
(b) Julius Nyrere (ii) Change in power relations for
development
(c) Mahatma (iii) Intermediate technology
Gandhi
(d) Robert Hornik (iv) Basic needs fulfilment
Codes :
(a) (b) (c) (d)
(A) (ii) (iv) (iii) (i)
(B) (iii) (i) (iv) (ii)
(C) (i) (iv) (ii) (iii)
(D) (iv) (i) (iii) (ii)

65. Match the following :

Set-I Set-II
(Area) (Originator)
(a) Selective exposure (i) Elihu Katz
(b) Voter study (ii) C.I. Hovland
(c) Influence of opinion leaders (iii) Joseph T.
Klapper
(d) Limited persuasive effect of (iv) P. Lazarsfeld
media
Codes :
(a) (b) (c) (d)
(A) (iv) (ii) (i) (iii)
(B) (iii) (i) (ii) (iv)
(C) (iii) (iv) (i) (ii)
(D) (ii) (iii) (iv) (i)

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66. Match the following :

Set-I Set-II
(Experimenter) (Country of
research)
(a) Frey (i) India
(b) E.M. Rogers (ii) Kenya
(c) J. (iii) Turkey
Kronenburg
(d) Paul Neurath (iv) Columbia

Codes :
(a) (b) (c) (d)
(A) (iii) (iv) (i) (ii)
(B) (iv) (ii) (iii) (i)
(C) (ii) (iii) (iv) (i)
(D) (iii) (iv) (ii) (i)

67. Match the following :

Set-I Set-II
(Concept/Model) (Author/s)
(a) Diffusion of innovation (i) Daniel Lerner
(b) Change agent (ii) Robert McNamara
(c) Modernising variables (iii) Ryan and Gross
(d) Integrated rural development (iv) E.M. Rogers

Codes :
(a) (b) (c) (d)
(A) (iii) (iv) (i) (ii)
(B) (ii) (iii) (iv) (i)
(C) (i) (ii) (iii) (iv)
(D) (iv) (i) (ii) (iii)

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68. Match the following :

Set-I Set-II
(Personality) (Profession)
(a) Durga Das (i) Cartoonist
(b) Mario Miranda (ii) Editor
(c) C.Y. Chintamani (iii) Broadcaster
(d) Melvil Demellow (iv) Political Commentator
Codes :
(a) (b) (c) (d)
(A) (iii) (iv) (i) (ii)
(B) (iv) (i) (ii) (iii)
(C) (ii) (iii) (iv) (i)
(D) (ii) (iv) (iii) (i)

69. Match the following :

Set-I Set-II
(Personality) (Association)
(a) Kasturi (i) Hindustan Samachar
Srinivasan
(b) K.N. Harikumar (ii) Samachar Bharati
(c) Krishnakant (iii) United News of India
(d) Apte (iv) Press Trust of India
Codes :
(a) (b) (c) (d)
(A) (ii) (iii) (iv) (i)
(B) (iii) (iv) (i) (ii)
(C) (iv) (iii) (ii) (i)
(D) (i) (iv) (iii) (ii)

70. Match the following :

Set-I Set-II
(Director) (Film)
(a) Alfred Hitchcok (i) Ikuru
(b) Akira Kurosawa (ii) Jurassic Park
(c) Steven Spielberg (iii) The Seventh Seal
(d) Ingmar Bergman (iv) Dial M for Murder

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Codes :
(a) (b) (c) (d)
(A) (ii) (iv) (iii) (i)
(B) (iv) (i) (ii) (iii)
(C) (iii) (ii) (i) (iv)
(D) (i) (iii) (iv) (ii)

Read the passage and answer the questions from 71 to 75.

James Carey was a leading American proponent of cultural studies, writing and speaking
prolifically for the past three decades. At a time when US media researchers viewed most
cultural studies work with suspicion and skepticism, Carey, in a series of seminal essays,
drew on the work of British and Canadian Scholars to defend cultural studies and contrast it
with limited - effects perspective. One essential difference he found is that limited - effects
theories focus on the transmission of accurate information from a dominant source to passive
receivers whereas cultural studies deal with the everyday rituals we rely on to structure and
interpret our experiences. Carey argued that the limited - effects view is tied to the
transmissional perspective - The idea that mass communication is The 'Process of
transmitting messages at a distance for The purpose of control.' In the transimissional
perspective, car advertisements attempt to persuade us to buy a certain make of automobile,
and political campaign messages are designed to influence the voter to vote one way or other.
They might or might not be effective in causing us to act as they intend.
The ritual perspective, on the other hand, views mass communication as not 'directed towards
the extension of messages in space but the maintenance of society in time, not the act of
imparting information but the representation of shared beliefs' considers in other words, that
communication is a symbolic process where by reality is produced, maintained, repaired, and
transformed.' According to carey a car advertisement sells more than transportation. It is,
depending on its actual content, possibly reaffirming The American sense of independence,
reinforcing cultural notions of male and female attractiveness, taking into consideration the
personal value of consumption regardless of the product.

71. Who did inspire carey to work on cultural studies ?

(A) American researchers
(B) Canadian researchers
(C) Australian researchers
(D) Peruvian researchers

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72. What was the focus of limited effects perspective, according to carey ?
(A) Day - to - day experiences
(B) Structural perspective
(C) Information transmission
(D) Prolific speaking

73. What is the purpose of car advertisements ?

(A) Persuasion
(B) Repair
(C) Limited view
(D) Attractiveness

74. What is the use of ritual perspective ?

(A) Buying a product
(B) Sharing beliefs
(C) Maintaining silence
(D) Effectiveness

75. What is the main focus in these passages ?

(A) Cultural studies
(B) Communication process
(C) American view of the communication
(D) British Society

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ANSWER KEY:
Q.NO ANS Q.NO ANS
1 D 39 D
2 B 40 C
3 C 41 D
4 D 42 B
5 D 43 A
6 C 44 C
7 C 45 A
8 C 46 A
9 D 47 D
10 B 48 D
11 B 49 B
12 A 50 B
13 D 51 A
14 A 52 B
15 B 53 D
16 D 54 D
17 B 55 D
18 D 56 C
19 B 57 A
20 B 58 C
21 A 59 C
22 C 60 D
23 A 61 A
24 A 62 A
25 A 63 A
26 D 64 B
27 D 65 C
28 C 66 D
29 B 67 A
30 A 68 B
31 B 69 C
32 A 70 B
33 D 71 B
34 B 72 C
35 B 73 A
36 C 74 B
37 B 75 A
38 D

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December 2014 Paper II

1. The term development journalism, was coined by

(A) Alan Chalkley
(B) Erskime Childers
(C) Christina Ogan
(D) William Rosemarry

2. “A newspaper should be both a daily teacher and daily tribune” was stated by
(A) Joseph Pulitzer
(B) J. L. Nehru
(C) Marshall McLuhan
(D) George Gerbner

3. In Meletzke’s Model of mass communication process, the role of is a key one

along with the role of communicator.
(A) Receiver
(B) Medium
(C) Feedback
(D) Message

4. Agora is a
(A) post on a facebook
(B) devil
(C) chatter box
(D) market place on the internet

5. Manuel Castelles belongs to a school of

(A) Semiotics
(B) Development media
(C) Positivism
(D) Critical Theory

6. The other word for copywriting is

(A) Deadwood
(B) Logjam
(C) Intaglio
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(D) Sealth
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7. Inserting a TV programme between two popular TV programmes to boost its ratings is

known as
(A) Twist
(B) Blend
(C) Link
(D) Hammo

8. Academy ratio in a film is

(A) 1.8 to 1
(B) 1.33 to 1
(C) 2.00 to 1
(D) 1.7 to 1

9. ‘Dead husk’ in ads relates to limitation of

(A) social and individual fulfillment

(B) cultural growth
(C) Concept of determination
(D) Political accessibility

10. ‘Ticket on the meat’ refers to

(A) Dade Line

(B) Print Line
(C) Head Line
(D) By Line

11. Active video is

(A) violent scene

(B) flashback
(C) pathos
(D) picture information

12. Copy platform refers to

(A) Advertiser and product

(B) Collaborative effort between client and agency
(C) Client and service
(D) Ad copy and print media

13. Designer needs to be an expert in www.aifer.in 368

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(A) Big idea for promotion

(B) Color to ad copy
(C) Inserting jingles in an ad
(D) Written word and visual expression

14. The Bill of Digitalization of Television Channels in India was passed in the year

(A) 2003
(B) 2010
(C) 2007
(D) 2011

15. Collateral category in ads doesn’t include

(A) Product Brochures

(B) Catalogues
(C) Readership profile
(D) Tradeshow handouts

16. To identify a brand in a series of advertisements _ are used.

(A) Preheads
(B) Subheads
(C) Jumpheads
(D) Label heads

17. If bipolar attitudes are used in a scale, it is known as

(A) Guttman scaling
(B) Thurstone measuring method
(C) Semantic differential
(D) Likert

18. Control variable is used to remove

(A) Non-spurious relationship

(B) Inference
(C) Conceptual clarity
(D) Unwanted influence

19. Androcentric view of cinema is a

(A) Male perspective

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(C) View of the underdog
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(D) French genre

20. If qualitative and quantitative techniques are combined to understand a research problem,
it is known as

(A) Sociogram
(B) Binary method
(C) Evaluation
(D) Triangulation

21. Ambush interview contains:

(A) Ambivalent questions

(B) Direct questions
(C) Simple questions
(D) Hidden questions

22. While Administrative research investigates the reactions of the readers of a newspaper’s
content, the critical research usually investigates:
(A) The size of the paper
(B) The layout and colour
(C) The font size
(D) The ownership and control

23. Titus communications is a joint venfare involving

(A) Tass, Sanghai Communications, Itochu, US West

(B) Toshiba, Itochu, Time Warner, UNI
(C) Itochu, Toshiba, Time Warner, US West
(D) UNI, Itochu, Time Warner, US West

24. Identify the software that is not applied for the page layout of magazines or newspapers.

(A) InDesign
(B) PageMaker
(C) QuarkExpress
(D) Protool

25. Planted news is one of the techniques of

(A) Knowledge management

(B) Fact finding
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(D) Backgrounder

26. Assertion (A): The invention of Telephone changed the world of communication and its
influence could be studied as a part of media education.
Reason (R): Telephone is a technical invention associated with communication and
communication education has less research on the subject, yet communication scholars do
not show interest to take it as a research topic.

Codes:
(A) Both(A.) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.

27. Assertion (A) : Throughout the world, the governments are withdrawing from their social
responsibilities and the business sector is stepping into the space created as a result of
Government withdrawals.
Reason (R) : The general public is not reacting to the situation as the media is supporting
such a move.
Codes :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.

28. Assertion (A) : Technical writing requires skillful writers and collaboration of the
Subject Matter Experts (SMEs)
Reason (R) : Technical writers write for the consumers what the innovators like to tell
about their innovations to the consumers.
Codes :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.

29. Assertion (A) : India is fast moving towards becoming a Network society.
Reason (R) : India cannot become a network society soon as Internet penetration in India
is very low.
Codes :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.

30. Assertion (A) : The duty of the press is to make fair criticism of any institution in public
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interest but all the same time it has to abide by the journalistic norms.
Reason (R) : The press, generally fails to meet the expected objectivity in pursuing its
duty towards the society.
Codes :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.

31. Assertion (A) : As marginalized sections of society cannot ventilate their opinions
through mainstream mass media channels, they look for alternative channels to support
their cause.
Reason (R) : Since marginalized sections do not economically support mass media
channels, the latter do not lend their support to these sections of population.
Codes :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.

32. Assertion (A) : The prices of magazines in India are beyond the reach of common man,
their circulation is declining.
Reason (R) : The proliferation of television channels has resulted in fast information
dissemination, the common man does not depend on magazines for information.
Codes :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.

33. Assertion (A) : Globalization has forced the Indian business units transform themselves
from being family units to giant corporate houses.
Reason (R) : Corporate Communications being an integral part of globalization helped in
this transformation.

Codes :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).

(C) (A) is true, but (R) is false.

(D) (A) is false, but (R) is true.

34. Assertion (A) : Critical research guides a communication scholar to question the system
and take steps to change the system.
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Reason (R) : Critical school was born to find out the shortcomings of positivism.

Codes :
(A) Both (A) and (R) are true.

(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.

(D) (A) is false, but (R) is true.

35. Assertion (A) : The rigidity of folk media formats for manipulation of content is a big
problem for them to be used in development communication.
Reason (R) : Since folk media formats are inherited from one generation of practitioners
to the next generation, the rigidity of the formats is an advantage for them to remain
insular from external influences.

Codes :
(A) Both (A) and (R) are true.

(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.

(D) (A)is false, but (R) is true.

36. Match the following :

Doordarshan Services Year of Introduction

(a) Color transmission 1. 1985
(b) Morning transmission 2. 1982
(c) Commercial spots 3. 1976
(d) INTEX services 4. 1987
Codes:
(a) (b) (c) (d)
(A) 2 4 3 1
(B) 3 2 4 1
(C) 1 3 4 2
(D) 4 1 2 3

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37. Match List – I with List – II :

List-I List-II
(Critic) (Theoretical Area)
(a) Robert Merton 1. Social Conflict
(b) Herbert Spencer 2. Symbolic Interactionism
(c) C.H. Cooley 3. Structural Functionalism
(d) Ralph Dahrendorf 4. Laissez – faire in Evolutionary perspective
Codes :
(a) (b) (c) (d)
(A) 4 2 3 1
(B) 3 4 2 1
(C) 1 2 3 4
(D) 2 3 1 2

38. Match the items in List – I with List – II :

List -I List -II

(Concept/Terms) (Authors)
(a) Frames of Reference 1. Donald Shaw and Maxwell McCombs
(b) Coercion and Consent 2. Antonio Gramsci
(c) Priming 3. Wilbur Schramm
(d) Resonance 4. George Gerbner
Codes:

(a) (b) (c) (d)

(A) 3 2 1 4
(B) 2 3 4 1
(C) 4 1 3 2
(D) 1 4 2 3

39. Match List -I with List -II

List – I List-II
(Concept) (Description)
a. Personality elements 1. Public stimuli
b. Attitude function 2. Self esteem
c. Verbal – nonverbal cues 3. Human Communication Theory
d. Cognitive Dissonance 4. Knowledge

Codes:

(a) (b) (c) (d)

(A) 1 2 3 4

(B) 2 4 1 3

(C) 4 3 2 1
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(D) 3 1 4 2
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40. Match the items List -I with List -II

List- I List-II
(Terms/ Methods) (Descripition)
a. Cross -sectional research 1. Collecting data to determine how people
create meaning of their activities (culture) in
a context
b. Longitudinal 2. Collecting data from many research studies
conducted on a particular topic and analysing
the same
c. Meta Analysis 3. Collecting data from a particular section of
the research population (sample) regularly
over a period.
d. Enthnomethodology 4. Collecting data from all section of a sample
once.

41. Match the items in List -I with List -II:

List -I List-II
(Terms / Concepts) (Description)
a. Outsourcing 1. Personal digital devices that provides
information about goods and services.
b. Offshoring 2. Giving the responsibilities of providing
goods and services to experts and inducting
them in the company itself.
C. Steroids 3. Putting up factories to create goods and
services in other countries other than the
country of headquarts.
d. In sourcing 4. Giving the responsibilities to another
agents to produce goods and services with
certain specifications.

Codes:

(a) (b) (c) (d)

(A) 3 4 2 1

(B) 1 2 3 4

(C) 2 1 4 3

(D) 4 3 1 2

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42. Identify the correct chronological sequence of the following journal of Mass Media
Research :
(A) Media Asia, Newspaper Research Journal, Public-Opinion Quarterly, Journalism
Quarterly
(B) Journalism Quarterly, Public-Opinion Quarterly, Newspaper Research Journal,
Media Asia
(C) Public-Opinion Quarterly, Newspaper Research Journal, Media Asia, Journalism
Quarterly
(D) Newspaper Research Journal, Media Asia, Public-Opinion Quarterly, Journalism
Quarterly

43. Find out the actual process of Human Communication in sequential order :
(A) Perception, creating meaning, organisation and selection
(B) Selection, perception, organisation and creating meaning
(C) Organisation, selection, creating meaning and perception
(D) Selection, organisation, creating meaning and perception

44. Find out the correct sequential elements in a research proposal/report

(A) Introduction, Aim, Objectives, Methodology, Findings, Conclusions,
Recommendation
(B) Introduction, Objectives, Aim, Methodology, Findings, Recommendation,
Conclusions
(C) Introduction, Objectives, Aim, Methodology, Conclusions, Findings,
Recommendation
(D) Introduction, Objectives, Aim, Findings, Methodology,
Conclusions, Recommendation

45. Find out the correct sequence in the process of film making
(A) Shot, sequence, scene, frame, film
(B) Shot, scene, frame, sequence, film
(C) Scene, shot, sequence, frame, film
(D) Frame, shot, scene, sequence, film

Read the following passage and answer the question nos. from 46 to 50 :
Radio’s development over the years has been very much a function of its potential social
usage as a medium. The arrival of phonograph, film and the ‘wireless’ all offered the
reporter a tool for presentation that challenged existing communication of time and space,
but this was not immediately obvious at the time. In fact, their ultimate application
differed from their intended purpose. Early pioneers such as Marconi saw radio not as a
mass medium but as a means of one-to-one communication ! Broadcast journalism
emerged only after a systematic struggle for acceptance within the media – not just by
inventors and pioneers of equipment, but by reporters and broadcasters. The techniques
that are used for reporting today are not automatic or set in stone. They took time to
develop. Often there was opposition to many of the now accepted tasks that broadcast
journalists presently undertake on a routine, daily basis. Technical breakthroughs
throughout the twentieth century relentlessly increased the potential for immediacy and
hence dramas through recording and reporting that have always aimed to appear as ‘live’
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as possible. However, the arrival of a new means of disseminating information and
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entertainment tends to destabilize the existing media system, thus radio posed a challenge
to the historic relationship between wire services and newspapers. The press in both
Britain and the United States lobbied heavily for statutory restrictions on broadcasting, for
they wanted to ensure that it was they who carried breaking news first – despite the fact
that radio was, in retrospect, a more flexible and instant medium for doing this. Early
radio news was a prisoner to the press. When the BBC started its General News bulletins
on 23 December 1922, the organization had no in-house journalists. They were dependent
on the supply of copy from Reuters, which owned the copyright, announced as a prelude
to each bulletin. The BBC was obliged to transmit radio news only after the appearance of
morning and evening newspapers. Text-based information had to be converted into
writing for listeners’ ears, into a style suitable for radio, but there were no interviews,
features or actuality. Notwithstanding this, radio’s take-off was swift and public
enthusiasm for it peaked during the golden age’ of the 1930s and 1940s. Millions used
radio as the main source of both information and entertainment. News was just one
element of a schedule among drama, soap operas, music, comedy and talks. The thinking
was that audiences should enjoy the entire range of mixed programming output, from
classical music through to drama and news. Audiences were not separated or
differentiated. This coexistence has involved gradual adaptations towards more
entertaining styles of news presentation.

46. What were the innovations that challenged the time and space in communication ?

(A) Radio and printing press

(B) Newspaper
(C) Phonograph, film and wireless
(D) Wireless

47. What was mentioned at the beginning of news bulletins of the BBC in early days ? Why
was it so ?
(A) The sources, as the sources owned the copyright
(B) The sources, as the BBC gathered news items from them
(C) The name of the news presenter as the authority
(D) The name of the news director as the authority

48. Why was the 1930s and 1940s considered as the golden age for the radio ?

(A) More people had radio set

(B) Radio was a credible source of information and entertainment
(C) Radio was very influential
(D) Millions used radio as the main source of information and entertainment

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49. What made the news presentation as entertaining?

(A) Because it was interspersed with other elements such as drama, music, comedy, and
talks
(B) Because entertaining elements were included in news bulletins
(C) Because special musical tone was added to news
(D) Because the presentation style changed from reading to talking

50. What was the challenge that radio posed to the existing stable media?
(A) Radio used news means to disseminate information and entertainment
(B) Radio compressed news into small bits
(C) Radio had a suitable style to grab more audience
(D) Radio used the wireless medium

ANSWER KEY
Q.NO ANS Q.NO ANS
1 A 26 C
2 A 27 A
3 B 28 A
4 D 29 D
5 D 30 A
6 A 31 B
7 D 32 A
8 B 33 A
9 A 34 B
10 C 35 A
11 D 36 A
12 B 37 B
13 D 38 A
14 D 39 B
15 C 40 A
16 A 41 D
17 C 42 B
18 D 43 D
19 A 44 A
20 D 45 D
21 D 46 C
22 D 47 A
23 C 48 D
24 D 49 A
25 C 50 D

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December 2014 Paper III

1. The book, ‘Men, Media and Messages’ was written by

(A) Wilbur Schramm
(B) Melvin DeFleur
(C) William Hachten
(D) Everett Hagan

2. Public Opinion means

(A) Opinion held by general public
(B) Media driven opinion
(C) Political decision made
(D) Opinion held by foreign countries

3. Lack of empathy is the result of

(A) fatalism
(B) cultural experience
(C) stimulated experience
(D) frustrated experience

4. F. Rozario-Braid defined development communication as

(A) Narrative
(B) Technology
(C) Positive
(D) Management process

5. The economy that is increasingly based on knowledge and information is called as

(A) Knowledge economy
(B) Information economy
(C) The Third Wave economy
(D) The Electronic economy

6. Herbert Schiller described the information received by the poor as

(A) Entertainment
(B) Anti-people
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(C) Information slavery
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(D) Information garbage

7. Famous painter MF Hussain produced the movie

(A) Gaj Gamini
(B) Talaash
(C) Mujhe Kuchh Kahna Hai
(D) The Painting

8. Williams Latane’s work is associated with

(A) Social loafing experiment
(B) Conformity experiment
(C) Line-judging experiment
(D) Thin slices experiment

9. The first film production studios are known as

(A) Studio apartments
(B) Factory studios
(C) In-house studios
(D) Make-shift studios

10. Research done after the event is known as

(A) Ex Post Facto
(B) Pre Test, Post Test
(C) Solomon Four Group Design
(D) Focus Group

11. Response Rates do not relate to

(A) Censures
(B) Surveys
(C) Sampling
(D) References

12. Admass in an ad campaign is for

(A) Target audience
(B) Potential retailers
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(C) Laggards
(D) Pedestrians

13. When the respondents are shown the front page or the cover page of a publication with the
name blacked out and are asked whether they remember, reading that particular issue is
called
(A) unaided recall
(B) masked recall
(C) recognition recall
(D) aided recall

14. Bluetooth is a
(A) Trade name
(B) Cell phone
(C) Neighbourhood publication
(D) Ad appeal

15. When studies are used to measure a company’s position, it is called

(A) Communication Audit
(B) Corporate Audit
(C) Public-Relations Audit
(D) Social Audit

16. Who said “media is used by an individuals to connect or disconnect themselves from
others” ?
(A) Franklin John Henrilp
(B) Franklin Hamilton
(C) Marshall McLuhan
(D) Franklin Rosario Baird

17. Joseph Luft and Harrington Ingham deviced Johari Window of Human Communication
with four chambers or windows. Which among the following is not the window suggested
by them ?
(A) Open
(B) Blind
(C) Hidden
(D) Cover

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18. The influential theorist of dependency made a distinction between world systems
and mini-systems.
(A) Immanual Wallerstein
(B) Alejandro Poters
(C) Hermassi E.
(D) Ernest Mandel

19. Audiophile means

(A) Audio recorder
(B) Volume riser
(C) Music buff
(D) Ear Phones

20. In the ‘circuit of culture’, Stuart Hall identified five component elements. Four of these
component elements are : Production, consumption, regulations and signification. What is
the fifth component ?
(A) Sympathy
(B) Empathy
(C) Synthesis
(D) Identity

21. The careful organization of Website’s contents into hierarchical (or sequential) order, it is
described as
(A) informational line
(B) information sequencing
(C) information architecture
(D) information processing

22. Using existing structure in public spaces in advertising is known as

(A) On line Advertising
(B) Bauner Advertising
(C) Transit Advertising
(D) Ambient Advertising

23. Ambisonics is also known as

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(C) Surround Sound

(D) Surreptitious entry

24. A short form of a TV programme is called as

(A) Portfolio
(B) Proportion
(C) Pictograph
(D) Pod buster

25. When company websites include a permanent display, usually a small box at the side of
the screen that invites users to participate in a research project is known as
(A) a stationary display
(B) an outdoor display
(C) classified
(D) point-of-purchase ads

26. One of the important ways to ascertain the range of spread of variables in a sample is
through the calculations of :
(A) Sample size
(B) Mode
(C) Confidence level
(D) Standard Deviation

27. Advertising that “ambushes” the viewer is called

(A) Classified Display Advertising
(B) Institutional Advertising
(C) Online Advertising
(D) Unconventional Advertising

28. Which of the following theories or designs eliminates the communication bias in a
research project ?
(A) Experimental Group Design
(B) Control Group Design
(C) Single Blind Theory
(D) Double Blind Theory
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29. Which among the following films made by Satyajit Ray, the story was not taken from
Rabindranath Tagore ?
(A) Charulata
(B) Ghare Baire
(C) Postmaster
(D) Devi

30. Adjacency is a
(A) Ear Panel
(B) Index
(C) Morgue
(D) Commercial break

31. Film positive used to produce dupe negatives from

(A) Master print
(B) Broad print
(C) Linear print
(D) Big print

32. In Radio without lap or pause called

(A) sibilance
(B) segue
(C) simulcart
(D) slip start

33. Bennet, Coleman & Co Vs. Union of India case in early 1970s deals with
(A) Pre-censorship
(B) Journalist wages
(C) Editorial perspective
(D) Newsprint policy

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34. “Do you have it in you ?” is an ad slogan of

(A) Indian Army
(B) Censor Board
(C) Coast Guards
(D) Border Security Forces

35. ‘Stereotyping’ is an element of investigation in Representation Studies, which generally

concentrate on two aspects : one is physical, i.e. semiotic; the other is intellectual which is
known as :
(A) Discourse Study
(B) Content Study
(C) Deconstruction Study
(D) Post-structural study

36. Story-telling is a part of

(A) News-bound cultures
(B) Culture-specific communication
(C) Technology-driven communication
(D) Mediated society

37. Communication critics while discussing the ‘Public Sphere’, propounded by Hebarmas,
further grouped public sphere into three broad categories. Which among the following is
not in those three categories ?
(A) Micro Public Sphere
(B) Meso Public Sphere
(C) Macro Public Sphere
(D) Supra Public Sphere

38. Three-dimensional area around a microphone from within which sound is transmitted also
referred to as
(A) Polar Pattern
(B) Direct pattern
(C) Indirect pattern
(D) Vertical pattern

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39. Which Committee was constituted to study the law relating to Contempt of Court ?
(A) Sarkaria Committee
(B) Sawant Committee
(C) Sanyal Committee
(D) Verghese Committee

40. Section 3 and 4 of Official Secrets Act, 1923 deal with

(A) Spying
(B) Wrong communication
(C) Authorization
(D) Use of material

41. The Second Press Commission describes law as a “Tale of two interests”.
(A) Contempt of Court
(B) Freedom of Press
(C) Sovereignty
(D) Defamation

42. In Radio parlance, Payola relates to

(A) Disseminating breaking news
(B) Transmitting special-audience programmes
(C) Introduction of new broadcast format
(D) Accepting money for playing songs

43. Velocity microphone referred to as a

(A) Omni directional microphone
(B) Uni-directional microphone
(C) Lapel microphone
(D) Ribbon microphone

44. The Government of India through an Act, prohibits any prejudicial publication of news
and comments. Identify the Act from the following ?
(A) The Defence Publication Act, 1968
(B) The Civil Defence Act of 1968
(C) The Legal Defence Act of 1968
(D) The Judicial Defence Act of 1968

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45. Theodore Newcomb’s symmetry Model of communication emphasizes on :

(A) Cognitive consistency
(B) Cognitive dissonance
(C) Cognitive inconsistency
(D) Cognitive unbalance

46. Creative middle in a newspaper is popularly used in

(A) Front page
(B) Op-ed page
(C) Edit page
(D) Inside page

47. If two contradictory view points are written in an intro of a news report, it is known as
(A) 1-2-3 lead
(B) contrast lead
(C) Question lead
(D) Bullet lead

48. Theatre is an example of :

(A) Hybrid effect
(B) Snowball effect
(C) Panopticism
(D) Synopticism

49. The edition/uploading center of dot com publication is . Hence, the focus of
content shifts.
(A) static
(B) non-existent
(C) mobile
(D) fixed by law

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50. In order to have credibility of a news item, reporters use sources. It is known as
(A) Attribution
(B) Pyramid
(C) Subjectivity
(D) News event

51. Assertion (A) : Conflicts arise among individuals when there is an imbalance in
interpersonal communication.
Reason (R) : If people take care of communication by using good language, conflicts
subside.
Codes :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R), is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.

52. Assertion (A) : Different forms of writing have emerged as different channels of mass
communication have different ways of expression.
Reason (R) : The purpose of writing is to explain a point of view, and different forms of
writing are only used to confuse the media user.
Codes :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.

53. Assertion (A) : Now-a-days format is dominating the newspapers instead of content and
hence ethics are less observed by editors.
Reason (R) : Readers want good content than good lay-out, and hence newspapers must
focus on content than format.
Codes :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.

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54. Assertion (A) : Advertisements do not yield the desired effect for many brands/products.
Reason (R) : The pre-tests and pilot tests for advertisements are done in artificial
surrounding, hence, the effectiveness cannot be determined.
Codes :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.

55. Assertion (A) : Some research techniques like experimental research are not popular in
Indian mass communication.
Reason (R) : Most researchers are not familiar with experimental research, they avoid
using the method.
Codes :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.

56. Assertion (A) : Professionalism among journalism practitioners is rarely found now-
a-days as the profession has become a hobby for the new entrants.
Reason (R) : The new entrants do not have role models to follow, and hence their lack of
professionalism cannot be faulted.
Codes :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.

57. Assertion (A) : After the failure of quantitative research methods to investigate the social
problems, the communication scholars are now turning to qualitative methods such as
‘participant observation’.
Reason (R) : The methods are not responsible for failure, it is the shallow knowledge of
the scholars that is responsible for the dismal performance of communication research.
Codes :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.

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58. Assertion (A) : The Government Control of Television is justified in the age of
information explosion, and the TV channels often distort news for TRP ratings.
Reason (R) : Distortion of news by TV channels cannot be an alibi for Government
control of TV as it leads to suppression of news.

Codes :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.

59. Assertion (A) : Theories of social change emphasize that individual must change to bring
in positive change in society.
Reason (R) : In traditional societies, individual change depends on various factors and

traditional values influence the individual.

Codes :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.

60. Assertion (A) : Public relations campaign in India are undertaken without proper
research because of ignorance of its effect.
Reason (R) : The answer to the problem lies in educating the PR campaigners and a
change of their minds is possible.

Codes :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.

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61. Match List – I with List – II :

List – I List -II

(Tagline) (TV News Channel)
a. Khabar Hamari Faisala Tumhara 1. ABP News
b. Rasthra Pratham 2. Live India
c. Aapko Rakhe Aage 3. Aaj Tak
d. Sabse Tej
4. Sudarshan News

Codes :
(a) (b) (c) (d)
(A) 4 1 3 2
(B) 3 2 4 1
(C) 1 3 2 4
(D) 2 4 1 3

62. Match List – I with List – II:

List – I List- II
(Book) (Writer)
a. Chitra 1. Bankim Chandra Chatterjee
b. Devdas 2. Rabindra Nath Tagore
c. Durgesh Nandini 3. Sarat Chandra Chatterjee
d. Gandevata 4. Tara Shankar Bandopadhyay

Codes :
(a) (b) (c) (d)
(A) 2 3 1 4
(B) 4 3 1 2
(C) 2 3 4 1
(D) 3 1 2 4

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63. Match List – I with List – II :

List- I List- II
(Punch Line) (Product)
a. Celebrate the beauty of life 1. Amba Shakti TMC Bars
b. Future Relies on 2. Malabar-Gold
c. Apna Liye Apnoke Liye 3. Mercedes-Benz
d. The Best Knows No Alternative 4. Honda

Codes :
(a) (b) (c) (d)
(A) 2 1 4 3
(B) 4 3 2 1
(C) 1 2 4 3
(D) 3 2 4 1

64. Match List – I with List – II :

List – I List – II
(Terms) (Description)
a. Sociometry research 1. Conduct research and collect data in slips
b. Action research 2. Measure physical distance to measure and
map thesocial distance.
c. Grounded Theory Research 3.Conduct process research while a project to
solve a problem is on
d. Memoiring research 4. Conduct fields work first without any plan
/preparation and then theorise.

Codes :
(a)(b) (c) (d)
(A) 2 3 4 1
(B) 3 2 1 4
(C) 1 4 2 3
(D) 4 1 3 2

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65. Match List – I with List – II :

List – I List -II

(Title of the articles) (Authors)
a. A conceptual model of communication 1. claude shannon and warren weaver
Research
b. Mass Media Flow and differential growth 2. Harold Lasswell
in knowledge
c. The Mathematical Theory of 3. P.J. Tichenor, G.A. Donohue and
communication C.N.Olieu
d. The structure and function of 4. B.H. Westley and M. Maclean
communication in society
Codes:
(a) (b) (c) (d)
(A) 1 2 4 3
(B) 3 4 2 1
(C) 2 1 3 4
(D) 4 3 1 2

66. Find out the correct sequence of the concept generation process based on the four-stage-
model.
(A) Preparation, Incubation, Illumination, Verification
(B) Verification, Illumination, Incubation, Preparation
(C) Preparation, Illumination, Incubation, Verification
(D) Incubation, Illumination, Preparation, Verification

67. Identify the correct sequence of the chronological development of the video format from
the following :
(A) Hi 8, DVC, Betacam, Umatic

(B) Umatic, Hi 8, Betacam, DVC

(C) Betacam, Umatic, Hi 8, DVC
(D) Umatic, Betacam, Hi 8, DVC

68. Find out the correct sequence of the chairmanship of the Press Council of India -
(A) Justice A.N. Sen, Justice R.S. Sarkaria, Justice P.B. Sawant, Justice G.N. Ray
(B) Justice R.S. Sarkaria, Justice G.N. Ray, Justice A.N. Sen, Justice P.B. Sawant
(C) Justice P.B. Sawant, Justice A.N. Sen, Justice G.N. Ray, Justice R.S. Sarkaria
(D) Justice R.S. Sarkaria, Justice A.N. Sen, Justice P.B. Sawant, Justice G.N. Ray

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69. Identify the correct chronological order of the launching of the satellite from the following :
(A) Sputnik, ARPA, Syncom I, Syncom II
(B) Sputnik, Syncom I, Syncom II, ARPA
(C) Syncom I, Syncom II, Sputnik, ARPA
(D) ARPA, Sputnik, Syncom I, Syncom II

70. Find out the correct sequencing of elements in the transactional perceptual pattern of
Human Communication :
(A) Processual, Systemic, Perceptual and Creating Meaning
(B) Creating Meaning, Processual, Systemic, Perceptual
(C) Systemic, Processual, Creating Meaning, Perceptual
(D) Systemic, Perceptual, Creating Meaning and Processual

Read the following passage and answer question Nos. from 71 to 75 :

Since the Cold War was officially declared over in 1990, to be followed by the collapse of
the Soviet Union and the announcement by US President Bush of the existence of a ‘New
World Order’, global events now appear to be moving so rapidly and chaotically that
disorder seems a more appropriate description of what is happening in the international
system. It has even been suggested that an ‘unparalleled popular interest in international
affairs’ has taken place as ‘a natural reaction to the spectacle of a shrinking globe, a sober
reflection on the part of millions of bewildered people who have learned through bitter
experience that their own lives and fortunes may be jeopardized by the turn of events in a
remote part of the world’. Those who have yet to consult the note might guess that those
words were written quite recently — in 1991 perhaps, possibly even as far back as 1989.
In fact they were written in 1940, in one of the earliest textbooks specifically dedicated to
international relations. Historians often irritate other scholars when they point out that
there is rarely anything new under the sun. The phrase ‘New World Order’, after all, was
used by H.G. Wells as long ago as 1944. From the establishment of the international news
agencies in the mid-nineteenth century to the formation of the global digital
superhighways of today, the speed at which information flows around the world has
revolutionized every aspect of our daily lives in ways no less significant than the
agricultural and industrial revolutions did so. This ‘communications revolution’ had no
tangible beginnings, in that it can be traced back variously to the development of the
printing press, of writing, even of language, and it is certainly far from finished as we
approach the next millennium in anticipation of travelling through ‘cyberspace’. But the
past one hundred and fifty years, and the past fifty especially, have seen it accelerate at an
ever more rapid rate, to the point where it is now almost impossible to understand how our
world ever functioned without telephones, television or computers. Indeed, ‘the
technologies and institutions of communication that have become so central to world
politics and economics over the past couple of decades have fundamentally altered the
nature and sources of power and influence, both domestically and internationally’.

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71. When was the phrase ‘New World Order’ used ? And who used the phrase ?

(A) In 1990, George Bush

(B) In 1944, H.G. Wells

(C) George Bush in 1990 and H.G. Wells in 1944

(D) By scholars during 1989

72. Why is the ‘flow of information’ significant?

(A) Because it impacts every aspect of life

(B) Because it is as important as the agriculture and industrial revolutions.

(C) Because it teaches communication

(D) Because it is important for cyberspace

73. When did the ‘Communication revolution’ begin?

(A) It cannot be ascertained

(B) It started during the time of printing press

(C) It actually started during the development of language

(D) It started when writing began

74. What has changed the nature and sources of power and influence?

(A) Computers

(B) Politics

(C) Economics

(D) Communication

75. What is the overall prediction of the passage about the future direction and speed of the
development of communication?

(A) It is to develop more rapidly

(B) It is to slow down

(C) It is to remain at the current rate

(D) It is unpredictable

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ANSWER KEY
Q.NO ANS Q.NO ANS
1 A 41 D
2 A 42 D
3 D 43 D
4 D 44 B
5 C 45 A
6 D 46 C
7 A 47 B
8 A 48 D
9 B 49 C
10 A 50 A
11 D 51 A
12 A 52 C
13 B 53 D
14 A 54 B
15 C 55 A
16 A 56 B
17 D 57 A
18 A 58 A
19 C 59 A
20 D 60 A
21 C 61 D
22 D 62 A
23 C 63 A
24 D 64 A
25 A 65 D
26 D 66 A
27 D 67 D
28 D 68 A
29 D 69 A
30 D 70 D
31 A 71 C
32 B 72 A
33 D 73 A
34 A 74 D
35 A 75 A
36 B
37 D
38 A
39 C
40 A

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December 2013 Paper II

1. Mass media essentially operate in

(A) Limited sphere

(B) Parallel sphere

(C) Public sphere

(D) Conventional sphere

2. When codes govern signs, and when assembled together, they become

(A) Texts

(B) Paradigms

(C) Contexts

(D) Symbol

3. The addressability of mass communication is altered by

(A) The digital media

(B) The folk media

(C) The personality-oriented media

(D) The non-real time media

4. Transferring thoughts, ideas and messages into verbal and non-verbal signs is referred to as

(A) Channelisation

(B) Mediation

(C) Encoding

(D) Decodin

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5. The utilization of a personal space and physical environment for communication is called

(A) Chronemics

(B) Proxemics

(C) Kinesics

(D) Paralanguage

6. Generally, referential readings are

(A) Normal

(B) Researched

(C) Emotional

(D) Prohibitive

7. The first chairman of the Press Council of India was

(A) Justice Rajagopala Iyenger

(B) Justice P.B. Sawant

(C) Justice Jeevan Reddy

(D) Justice J.R. Mudholkar

8. Organisational communication is concerned with the flow of messages within a network of

interdependent

(A) Relationships

(B) Performances

(C) Obstacles

(D) Biases

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9. The concept of Flak was constructed by

(A) John Fiske

(B) E. Durkheim

(C) Noam Chomsky

(D) Leon Festinger

10. Sardar K.M. Panickar was associated with

(A) The Times of India www.netugc.com

(B) The Pioneer

(C) The Hindustan Times

(D) The Tribune

11. In analog mass communication, contents are linear and

(A) Dynamic

(B) Static

(C) Exploratory

(D) Sensational

12. Expression of opinion as to the public conduct of public servants is not

(A) A breach of privilege

(B) Contempt of public servants

(C) Violation of service protection

(D) Defamatory

13. The decision of the Union Government to fix a minimum price for a newspaper was
challenged by

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(A) Hitavada

(B) The Tribune

(C) Deccan Herald

(D) Sakal

14. The organisation of ombudsmen is located in

(A) The United States

(B) Brazil

(C) Hong Kong

(D) South Africa

15. The New York Times has created the position of

(A) Ombudsman

(B) Reader Editor

(C) Public Editor

(D) News Controller

16. Copyright does not subsist in

(A) Reproductions

(B) Music

(C) Original works

(D) Sound recordings

17. Preparation before beginning the task of investigation in qualitative research is called

(A) Curtain raiser

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(B) Simplification

(C) Epoche

(D) Pre-review

18. Developmental media Philosophy exports

(A) Domestic media content

(B) Intellectual property of a country

(C) De-Westernized views

(D) Public per capita

19. To a positivist researcher, reality is

(A) Critical

(B) Objective

(C) Interpretative

(D) Conventional

20. The accuracy of systematic sampling is directly related to the adequacy of

(A) Investment

(B) Physical resources

(C) Research goals

(D) Sampling frame

21. The process of examining every member of a specified population is called

(A) Probability

(B) Partiality

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(C) Census

(D) Non-probability

22. Former President of India, Dr. Rajendra Prasad was associated with

(A) Searchlight

(B) Satyagraha

(C) Sentinel

(D) Leader

23. Cutlip, Bernays, Ivy Lee are associated with

(A) Radio and T.V. Journalism

(B) Public Relations and Corporate Communication

(C) Film production and new media

(D) Print Journalism

24. In terms of public awareness, news has the status of

(A) Dominant discourse

(B) Conflict value

(C) Unintended exchange

(D) Limited judgement

25. The film, Lawrence of Arabia, belongs to the genre of

(A) Crime

(B) Detective

(C) Epic

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(D) Comedy

26. Live Television and radio that need the presence of audience are identified as

(A) Transmission media

(B) Signal media

(C) Asynchronous media

(D) Synchronous media

27. In frequency modulation

(A) Frequency of carrier wave varies according to the frequency of signal.

(B) Frequency of carrier wave varies according to the amplitude of the signal.

(C) Frequency of signal varies according to the amplitude of carrier wave.

(D) Frequency of signal varies according to the frequency of carrier wave

28. A psychographic characteristic of film audience is

(A) Income

(B) Age

(C) Gender

(D) Need for status

29. The term ‘spin doctors’ is used in a negative sense to refer to

(A) News reporters

(B) Legal counsels

(C) Advertisers

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(D) PR Professionals

30. If a publication is half the size of a broadsheet, it is called

(A) Tabloid

(B) Digest

(C) Single dummy

(D) Double dummy

31. Assertion (A): The Press in India has the liability to pay non-discriminatory taxes.

Reason (R): Under the Indian constitution, the press is no different from ordinary citizens.

(A) Both (A.) and (R) are true.

(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).

(C) (A) is true, but (R) is false.

(D) (A) is false, but (R) is true.

32. Assertion (A): The government cannot directly restrict one freedom by permitting another
freedom.

Reason (R): Clause (1) of Article 19 of the Indian Constitution provides equal opportunity for
every type of freedom.

(A) Both (A.) and (R) are true.

(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).

(C) (A) is true, but (R) is false.

(D) (A) is false, but (R) is true.

33. Assertion (A): Television and Internet have become a major source of news these days for
daily newspapers.

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Reason (R): Since news agency services have become less dependable due to global
recession.

(A) Both (A) and (R) are true.

(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).

(C) (A) is true, but (R) is false.

(D) (A) is false, but (R) is true.

34. Assertion (A): Today the focus of media is more on hype and entertainment than information
and education.

Reason (R): Because they aim at massive audience consisting of common denominators that
have low level tastes and preferences.

(A) Both (A) and (R) are true.

(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).

(C) (A) is true, but (R) is false.

(D) (A) is false, but (R) is true.

35. Assertion (A): Researchers who opt for secondary analysis do not have limitations in the
types of hypothesis or research questions which are to be investigated.

Reason (R): For them, data already exists and it is difficult to get more information.

(A) Both (A) and (R) are true.

(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).

(C) (A) is true, but (R) is false.

(D) (A) is false, but (R) is true.

36. Identify the correct sequence of marketing approach in relation to advertising and public
relations.

(A) Product knowledge, prospecting, approach decision, establishing needs

(B) Establishing needs, product knowledge, approach decision, prospecting

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(C) Prospecting, establishing needs, approach decision, product knowledge.

(D) Approach decision, prospecting, product knowledge, establishing needs.

37. The correct sequence in the communication process is

(A) Selection, attention, perception, retention

(B) Attention, selection, retention, perception

(C) Selection, retention, perception, attention

(D) Perception, attention, selection, retention

38. Identify the correct sequence of the following statutes:

(A) The Press and Registration of Books Act, the Indian Telegraph Act, the Indian Penal
Code, the Indian Post Office Act.

(B) The Indian Post Office Act, the Indian Telegraph Act, the Press and Registration of
Books Act, the Indian Penal Code

(C) The Indian Telegraph Act, the Indian Post Office Act, the Press and Registration of
Books Act, the Indian Penal Code

(D) The Indian Penal Code, the Press and Registration of Books Act, the Indian Telegraph
Act, the Indian Post Office Act

39. Identify the correct sequence of chronological order of the following newspapers that were
launched during freedom movement:

(A) Bombay Herald, Madras Courier, Madras Gazette, Asiatic Mirror

(B) Asiatic Mirror, Bombay Herald, Madras Courier, Madras Gazette

(C) Madras Courier, Bombay Herald, Asiatic Mirror, Madras Gazette

(D) Madras Gazette, Madras Courier, Bombay Herald, Asiatic Mirror

40. Identify the correct sequence of sales steps a PR person should know.

(A) Creation of confidence, Interest, attention, selling the product

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(B) Selling the product, attention, interest, creation of confidence

(C) Attention, selling the product, interest, creation of confidence

(D) Attention, Interest, creation of confidence, selling the product

41. Match List – I with List – II

List – I List -II

(Name) (Area)
a. Volney B. Palmer 1. New Journalism
b. Tim Berners-Lee 2. Advertising
c. Joseph Pulitzer 3. Web
d. D.W. Griffith 4. Film

Codes

(a) (b) (c) (d)

(A) 2 3 1 4

(B) 3 2 1 4

(C) 4 3 1 2

(D) 3 2 4 1

42. Match List – I with List – II:

List – I List – II
(Author) (Concept)

a. W.W. Rostow 1. Entropy

b. Shannon & Weaver 2. Evolutionary Perspective
c. MarshalMcLuhan 3. Growththeory
d. Herbert Spencer 4. Medium is the message

Codes:

(a) (b) (c) (d)

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(A) 3 1 4 2

(B) 1 4 2 3

(C) 2 3 1 4

(D) 2 3 4 1

43. Match List – I with List – II:

List – I List – II
(Book) (Author)
a. Crystallising Public Opinion 1. Sandra Oliver
b. The Power of Corporate Communication 2. Edward L. Bernays
c. Effective public relations 3. Scott M. Cutlip
d. Public Relations Strategy 4. Paul A. Argenti

Codes:

(a) (b) (c) (d)

(A) 4 2 3 1

(B) 3 2 1 4

(C) 2 4 3 1

(D) 1 3 2 4

44. Match List – I with List – II:

List – I List – II

(Director) (Film)
a. Ketan Mehta 1. Jaane Bhi Do Yaaron
b. Kundan Shah 2. Aarth
c. Mahesh Bhatt 3. Parinda
d.VidhuVinod Chopra 4. Mirch Masala

Codes:

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(a) (b) (c) (d)

(A) 4 1 2 3

(B) 1 2 4 3

(C) 4 2 3 1

(D) 3 4 2 1

45. Match List – I with List – II:

List- I List- II

(Models) (Author)
a. Preparation, Implementation, Impact 1. Lindermann
Model
b. Three step yardstick 2. Watson &Nobel
model
c. Pyramid 3. Cutlip, Center &Broom
Model
d. Short term and continuing programme 4. McNamara
model

Codes:

(a) (b) (c) (d)

(A) 2 4 1 3

(B) 3 2 4 1

(C) 4 1 2 3

(D) 3 1 4 2

Read the following passage and answer Question Nos. from 46 to 50.

Communication is essential to human life and what we call media is essential to

communication. The tongue was the first medium of communication, along with hands for
making gestures. The first great communicators, who also happened to be one of first great

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political and cultural leaders, were orators, and one of them, Cicero, a Roman legislator and
lawyer, was so good at the use of his hands in oratory that when he was murdered by his
enemies, they severed his hands and nailed them – along with his tongue – to the door of the
Roman Senate. That horrible detail from history suggests emphatically how influential the
media can be. The Romans so feared the media used by orators to sway the masses that they
killed those who used them too well. The Roman Empire would not have worked without
effective means of communication – papyrus and wax plates for writing, as well as a well –
developed language to facilitate the communication of ideas and information and to assist the
attainment of ends by influencing others to think and act in certain ways. Cicero’s death was
initiated using a simple medium – a posted list of Roman citizens who had been proscribed –
literally, “written off.” A proscribed citizen had ceased to have the protection of the law. He
could be murdered by anyone, and his property seized by the murderer. The posted proscription
list was a simple communicative medium with fatal implications. It meant life or death, and it
did so by placing words in people’s minds that carried ideas that initiated actions. Words work
and sometimes they work by changing the world. With Cicero’s death, the era of the Roman
Republic ended, and from that point forward, Rome would be ruled by emperors. Wall posters
continued to be used down through the centuries to influence public thought and behaviour. In
China, when it was ruled by Mao Tse-Tung’s Communist Party, posters began to appear in
1963 all over Beijing. Ostensibly, posted by ordinary people, their appearance in fact launched
a campaign by Mao to regain control of the party from pragmatists who favoured capitalist
style economic development over state run collectivism. The posters vilified his adversaries,
and soon a movement called the Cultural Revolution began that set back China’s economic
development and resulted in many deaths through purges. A more genuinely popular use of
posters to attain political ends occurred in Argentina in the 1980’s after a repressive
conservative military dictatorship finally ended. It had suppressed a leftist movement through
torture and murder, and the mothers of those killed protested in the Plaza de Mayo, a public
square, using posters and placards that contained pictures of those who had “disappeared.”
They eventually succeeded in drawing attention to the atrocity and getting redress.
Why are the media – everything from wall posters to Internet sites – so powerful? It is
largely because they use words and images to convey ideas that inspire action. The action they
inspire can be mild and can take the form of simple belief in something. Many people who
regularly attend action adventure movies actually believe that the images of Arabs in such films
are accurate representations of Arab reality. Or it can be extreme and take the form of murder.
When the leaders of the genocide in Rwanda in 1994 wanted to “get the word out” about what
they intended to do, they used the national radio system to broadcast calls for ethnicmassacre
to begin.

46. Why were Cicero’s hands severed by his enemies?

(A) Unable to tolerate his accusing fingers.

(B) Unable to see his beautiful fingers.

(C) Able to use his hands along with oratory.

(D) Able to guide people

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47. Why was Roman Empire so successful?

(A) By fearing the enemies

(B) By effective means of communication

(C) Unable to use the means of communication

(D) By proscribing people

48. What was the lesson communicators could learn from Cicero’s death?

(A) Use of wall posters

(B) Preparation of list of proscribers

(C) Death, a lesson for criminals

(D) No protection of law for citizens

49. What did Mao do to bring in Cultural Revolution?

(A) Use of posters

(B) Vilifying his adversaries

(C) Favouring purges of his opponents

(D) State run collectivism

50. What did leaders in Rwanda do to come to power in terms of communication?

(A) Use of national radio system

(B) Use of genocide pictures

(C) Producing adventure movie

(D) By learning new cultures

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Answer Key:

Q. ANSWER Q. ANSWER
NO NO
1 C 26 D
2 A 27 B
3 A 28 D
4 C 29 D
5 B 30 A
6 C 31 A
7 D 32 D
8 A 33 C
9 C 34 C
10 C 35 D
11 B 36 A
12 D 37 D
13 D 38 D
14 A 39 C
15 C 40 D
16 A 41 A
17 C 42 A
18 A 43 C
19 B 44 A
20 D 45 D
21 C 46 C
22 A 47 B
23 B 48 A
24 A 49 B
25 C 50 A

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December 2013 Paper III

1. Socially and culturally less powerful people are _________ by mass media.

(A) Supplemented

(B) Counselled

(C) Derecognised

(D) Stereotyped

2. The possible harmful effects of mediated communication always lead to

(A) Production glut

(B) Ad attention

(C) Economic concerns

(D) Moral panics

3. When media is connected with reality that type of framing becomes

(A) Analytical

(B) Critical

(C) Referential

(D) Mythological

4. The media audiences are capable of

(A) Passive notion

(B) Negative acceptance

(C) Inadvertence

(D) Critical distance

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5. Semiology uses a microscopic views of texts to _________ them.

(A) Construct

(B) Deconstruct

(C) Expand

(D) Shorten

6. Raymond Williams identified the general process of the meaning production in relation to

(A) Ideology

(B) Publicity

(C) Advertising

(D) Public relations

7. When certain words are used to reinforce the encoder’s intended meaning, it is described as

(A) Support line

(B) Image caption

(C) Relational indicator

(D) Anchorage

8. A major barrier in the transmission of cognitive data is an individual’s

(A) Personality

(B) Expectation

(C) Language

(D) Status

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9. Signs that possesses a resemblance to their referent are considered

(A) Indexical

(B) Associational www.netugc.com

(C) Iconic

(D) Negotiable

10. When media texts are related emotions and feelings, it becomes _______ domain?

(A) The cognitive

(B) The affective

(C) The audience

(D) The production

11. Democratic-participant theory of media can be implemented only by

(A) Citizen viewpoints

(B) Cultural autonomy

(C) Public administration

(D) Decree

12. ‘Bridal Mantra’, a new magazine, was launched by

(A) The Hindu

(B) The Times of India

(C) The Hindustan Times

(D) The Indian Express

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13. Who coined the term, ‘Pack Journalism’?

(A) Timothy Crouse

(B) Philip Meyer

(C) Alan Chakley

(D) Jay Rosen

14. The Copyright Board in India has certain powers of

(A) The legislature

(B) Criminal procedure

(C) Civil courts

(D) The executive

15. The 42nd Amendment to the Indian Constitution was in relation to

(A) Parliamentary privileges

(B) Right to privacy

(C) Defamation

(D) Sedition

16. The term, development support communication was advocated by

(A) Paul Streeten

(B) E.M. Rogers

(C) Erskine Childers

(D) Y.V. Laxmana Rao

17. The role of epistemology is emphasized in ______ of development.

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(A) The communitarian theory

(B) The multi-step flow

(C) The diffusion theory

(D) The theory of mature

18. The ethical classification of categorical imperatives was supported by

(A) Immanuel Kant

(B) Lord Bryce

(C) John Locke

(D) Karl Marx

19. Measurement systems attempt to be isomorphic to

(A) Reality

(B) Artificiality

(C) Persuasion

(D) Interpretation

20. The presence of an extraneous variable in media research indicates

(A) Reliability

(B) Mobility

(C) Lack of internal validity

(D) Presence of validity

21. A chain of referrals to identify respondents for collection of data will result in the sampling
method known as

(A) Snowball

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(B) Probability

(C) Incidental

(D) Observational

22. Cronbach’s Alpha signifies

(A) Reliability

(B) Validity

(C) Measurability

(D) Convertibility

23. Spurious relationship between two concepts in a research study offers a

(A) Rival explanation

(B) Support a hypothesis

(C) Covariation

(D) Correct measurement

24. Non-parametric tests are generally applied to analyse

(A) Nominal data

(B) Ordinal data

(C) Interval data

(D) Ratio data

25. A social psychologist, Albert Bandura, researched upon the imitation effect of

(A) Television violence

(B) Radio drama

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(C) Internet comedy

(D) Fantasy films

26. One way news flow leads to

(A) Modernisation

(B) Globalisation

(C) Cultural Imperialism

(D) Morality Imposition

27. A rate of decline in response to advertisements is called

(A) Response decay

(B) Staggered response

(C) Response downturn

(D) Response entropy

28. Frequency range of FM Broadcast is

(A) 80 MHz – 110 MHz

(B) 88 MHz – 110 MHz

(C) 80 MHz – 108 MHz

(D) 88 MHz – 108 MHz

29. Publishing or telecasting controversial advertisements is a

(A) PR tactic

(B) Political stunt

(C) Non-commercial strategy

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(D) Mindless Act

30. Scheme advertising aims at _________ promotion.

(A) Institutional

(B) Creative

(C) Internal

(D) Consumer

31. Theme advertisements normally contain

(A) Discount data

(B) Emotional appeal

(C) Investment information

(D) Colourful slang

32. The principal feature of marketing communication

(A) Surplus-demand

(B) Product life

(C) Hidden prices

(D) Two-way communication

33. The number of agate lines of advertising printed in a specific period is known as

(A) Linage

(B) Kerning

(C) Label head

(D) Jim dash

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34. Short wave frequencies are used for radio communication of

(A) Short distance

(B) Long distance

(C) Location specific distance

(D) Specific distance

35. A cut from one sound to another without breaking continuity is

(A) Segue

(B) Harmonics

(C) Hiss

(D) Timbre

36. The off-script lines that characters or anchors say in real time are known as

(A) Amplitude

(B) Ad-libbing

(C) Break

(D) Bridge

37. The process of working on sound after studio production is known as

(A) Audio fades

(B) RCA

(C) Audio boost

(D) Audio Sweetening

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38. The very first film show in India was held at

(A) Calcutta

(B) Bombay

(C) Madras

(D) Delhi

39. In film making, panning shots can be described as visual

(A) Art

(B) Convergence

(C) Speeches

(D) Paradigms

40. A canted shot is also referred to as

(A) Dangled angle

(B) Dutch angle

(C) Over shot

(D) Clear shot

41. Throw line is

(A) Fragmented scenes of a large event

(B) Graphic representation

(C) Transition from one visual to another

(D) A sentence in the news story that leads to a sound bite

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42. Police story means

(A) Newspaper’s stand on an issue

(B) Opposing a police action

(C) Highlighting a day’s events

(D) Correcting a blunder in the edition

43. In newspaper parlance, sacred cow means

(A) Highlighting an inane issue

(B) Using many adjectives

(C) A favourable treatment to a story

(D) Management’s favour to an employee

44. Widow in newspaper production refers to

(A) Isolated word

(B) Useless headline

(C) Bad break

(D) Tie-break

45. The Italian type faces are invented by

(A) John Baskerville

(B) John Gutenburg

(C) Harold Lexington

(D) Aldus Manutins

46. Bright is a/an

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(A) Short feature

(B) Balanced editorial

(C) Attractive news item

(D) Complex interview

47. Nicholas Jenson created the first of _______ typefaces.

(A) Old style

(B) Transitional

(C) Modern

(D) Ultramodern

48. When the first and last columns have solid text, it becomes

(A) Vertical layout

(B) Horizontal layout

(C) Circus layout

(D) Frame layout

49. Polychronic use of time is popular in ________ culture.

(A) American

(B) British

(C) Ethiopian

(D) Indian

50. Galtung and Ruge identified an element of newsworthiness called

(A) Threshold

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(B) Conduct

(C) Conviction

(D) Ideology

51. In reporting, verification is understood to have conformity with specified

(A) Techniques

(B) Ideals

(C) Sources

(D) Criteria

52. The Human Interest score of Flesch formula of readability indicates

(A) Syllable count

(B) Sentence length

(C) Fractions

(D) Personal words and sentences

53. Assertion (A): Public relations as a profession cannot practice the code of Athens always.

Reason (R): The profession demands that the practitioners have to assess the assigned task
carefully and devise suitable strategies accordingly.

(A) Both (A) and (R) are true.

(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).

(C) (A) is true, but (R) is false.

(D) (A) is false, but (R) is true.

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54. Assertion (A): The concept of community Journalism has made a definite exit from the
Indian journalistic world.

Reason (R): Modern technology has made the reach of TV and radio possible in every nook
and corner of the country and supply the community related news effectively.

(A) Both (A) and (R) are true.

(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).

(C) (A) is true, but (R) is false.

(D) (A) is false, but (R) is true.

55. Assertion (A): The Indian media houses have lost their mission and vision relevant to a
developing democracy.

Reason (R): The media managers are of present generation and lack a sense of social
responsibility, as their main motto is to make profits.

(A) Both (A) and (R) are true.

(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).

(C) (A) is true, but (R) is false.

(D) (A) is false, but (R) is true.

56. Assertion (A): Local content dominated local editions of large newspapers have reduced them
to be local newspapers in reality.

Reason (R): Modern technology and commercial considerations are responsible for such a
trend in Indian journalism.

(A) Both (A) and (R) are true.

(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).

(C) (A) is true, but (R) is false.

(D) (A) is false, but (R) is true.

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57. Assertion (A): The digital divide in India is a serious national issue.

Reason (R): The concept of knowledge economy will become a reality when the civil society
addresses the issue of digital divide.

(A) Both (A) and (R) are true.

(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).

(C) (A) is true, but (R) is false.

(D) (A) is false, but (R) is true.

58. Assertion (A): Folk media are now museum artifacts.

Reason (R): They are unable to survive against the power of technology-propelled mass
media.

(A) Both (A) and (R) are true.

(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).

(C) (A) is true, but (R) is false.

(D) (A) is false, but (R) is true.

59. Assertion (A): The concept of development communication has failed to take-off in India.

Reason (R): Lack of professional approach and the people’s passion for entertainment, not
development, are responsible for the situation.

(A) Both (A) and (R) are true.

(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).

(C) (A) is true, but (R) is false.

(D) (A) is false, but (R) is true.

60. Identify the correct sequence of publications that were launched chronologically during
freedom movement:

(A) Bengal Harkuru – The Telegraph – Samvad Kaumudi– Times of India

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(B) Bengal Harkuru – Samvad Kaumudi – The Telegraph – Times of India

(C) The Telegraph – Bengal Harkuru – Times of India – Samvad Kaumudi

(D) Samvad Kaumudi – Bengal Harkuru – Times of India – The Telegraph

61. Identify the correct chronological sequence of the books on communication.

(A) People’s Choice, Effects of Television, Brass Check, Public Opinion

(B) Public Opinion, People’s Choice, Brass Check, Effects of Television

(C) Effects of Television, People’s Choice, Brass Check, Public Opinion

(D) Brass Check, Public Opinion, People’s Choice, Effects of Television

62. Find out the correct sequence of the editorship of the Indian Express:

(A) V.K. Narasimhan, B.G Varghese, Shekhar Gupta, S. Mulgaokar

(B) B.G. Varghese, Shekhar Gupta, S. Mulgaokar, V.K. Narasimhan

(C) S. Mulgaokar, V.K. Narasimhan, B.G. Varghese, Shekhar Gupta

(D) Shekhar Gupta, S. Mulgaokar, V.K. Narasimhan, B.G. Varghese

63. Identify the correct sequence of the committees set up by the Union Government:

(A) Varadhan Committee, Vidyalankar Committee, Geethakrishnan Committee, Diwakar

Committee

(B) Geethakrishnan Committee, Varadhan Committee, Diwakar Committee, Vidyalankar

Committee

(C) Diwakar Committee, Geethakrishnan Committee, Vidyalankar Committee, Varadhan

Committee

(D) Vidyalankar Committee, Diwakar Committee, Varadhan Committee, Geethakrishnan

Committee

64. Find out the correct sequence of the following developmental models:

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(A) Integrated Rural Development, Dominant Paradigm, Dependista, Participatory

(B) Participatory, Integrated Rural Development, Dominant Paradigm, Dependista

(C) Dominant Paradigm, Participatory, Integrated Rural Development, Dependista

(D) Dominant Paradigm, Dependista, Integrated Rural Development, Participatory

65. Identify the correct chronological sequence of the following newspaper:

(A) Amrita Bazar Patrika, Swarajya, the Hindustan Times, Deccan Herald

(B) Swarajya, the Hindustan Times, Deccan Herald, Amrita Bazar Patrika

(C) The Hindustan Times, Deccan Herald, Amrita Bazar Patrika, Swarajya

(D) Deccan Herald, Amrita Bazar Patrika, Swarajya, the Hindustan Times

66. Match List – I with List – II:

List -I List- II

(Model) (Theorist)
a. Model of Mass Communication 1. Comstock
process
b. Cognitive Dissonance 2. Ball-Rokeach & Defleur
Theory
c. Dependency Model of Mass 3. Festinger
Communication
d. Psychological model of television 4. Maletzke
effect

Codes:

(a) (b) (c) (d)

(A) 2 3 4 1

(B) 4 3 2 1

(C) 2 4 1 3

(D) 3 1 2 4

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67. Match List – I with List – II:

List-I List-II

(Theorist) (Theory)
a. Rosengren 1. Helical patterns
b. Elizabeth Neumann 2. Development media
c. F. Dance 3. Centripetal and centrifugal messages
d. Y.V. Lakshmana Rao 4. Spiral of Silence

Codes:

(a) (b) (c) (d)

(A) 1 2 3 4

(B) 2 1 4 3

(C) 4 3 1 2

(D) 3 4 1 2

68. Match List – I with List – II:

List – I List-II
(Theorist) (Theory)

a. Daniel Lerner 1. Primary vs. Secondary social attachment

b. Ferdinand Toennies 2. Urban vs. Rural society
c. Mahatma Gandhi 3. Gemeinschaft vs. Geselschaft
d. C.H. Cooley 4. Traditional vs. Modern society

Codes:

(a) (b) (c) (d)

(A) 3 1 2 4

(B) 1 2 3 4 www.netugc.com

(C) 4 2 1 3

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(D) 4 3 2 1

69. Match List – I with List – II:

List – I List- II
(Founder/editor)
(Newspaper)
a. Annie Besant 1. The Statesman
b. Thomas J. Bennet 2. Forward
c. Robert Knight 3. New India
d. Chittaranjan Das 4. The Times of India

Codes:

(a) (b) (c) (d)

(A) 2 1 3 4

(B) 3 1 2 4

(C) 3 4 1 2

(D) 2 3 4 1

70. Match List – I with List – II:

List – I List – II

(Committee) (Thrust Area)

a. Paswan Committee 1. Indian news agencies

b. P.C. Joshi Committee 2. Status of Indian Film Industry

c. Kuldip Nayyar Committee 3. Software for Indian Television

d. Karanth Committee 4. National Communication Policy

Codes:

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(a) (b) (c) (d)

(A) 1 2 3 4

(B) 4 1 2 3

(C) 4 3 1 2

(D) 2 4 3 1

Read the following passage and answer questions from 71 to 75:

There had already been a range of outlets for the dissemination of topical information before
the introduction of printing to Western Europe in the middle of the fifteenth century, but these
had most often involved a great deal of centralized control – political or ecclesiastical – a took
the form of proclamations, sacred manuscripts, edicts or formal announcements of state
decisions. To these we can add the informal commentary and dissemination of the ballad. The
former depended on handwritten manuscripts, the latter on traditions of oral transmission. As
commodity capital established itself in the Early Modern period, possession of extensive
information about events in the contemporary world was as much a matter of social status as it
was of political or economic survival, and consequently printing enabled an increased flow of
both official and unofficial news in various forms. Both began a loosening up of the social
networks of communication by increasing the number and range of voices in circulation.
Newsletter writers had started to develop a structured form of information distribution
following on from the kind perfected by the Fuggers, a powerful banking family in Central
Europe in the mid-fifteenth century, who employed a chain a well-placed informant to provide
them with the latest news pertaining to their business and political interests from around their
trading areas of Western Europe and the Middle East. The application of the new technology
of printing to the dissemination of news not only inverted social hierarchies of control over
communication by allowing the commercial consideration of the printers to challenge the
political considerations of ruling elites, but it also began a process of blending the careful
textual construction of the newsletter scribes with the popular appeal which had characterized
oral literature. The language of printed news material, even before the advent of formal
periodical news-books and newspapers, was involved in a dialogic exchange with non-literate
culture; printed works being disseminated by word of mouth, transforming the culture of the
‘illiterate’, and the oral modes of communication shaping the structure of printed works. This
meant that printed news could gradually begin to combine both social and aesthetic aspects in
its presentation, which would hold out the promise of a widening audience and an attractive
potential for profit for those able to harness this twin appeal. The regular circulation of news
in printed form implied, through its style and address, that it was intended for an audience that
was significantly wider than traditional social and religious elites. This enhances the relevance
to this account of contemporary analysts’ views of language as a ‘social semiotic’ since the
communicative form of printed news told the audience not only about the state of the world in
provisional form but also about their status as recipients of this news. In addition, it allowed a
dawning realization of the implications of the changing social composition of a world which
was structured increasingly by an understanding of current affairs which could be gleaned on
a regular basis for a modest financial outlay. What energized this social form of communication

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still more was the fact that it could be sold as a commodity, for profit, so that broadening the
base of news consumers, through style and popular appeal, meant printers making more money.

71. What did precede the printing as information disseminators in the fifteenth century?

(A) Edicts

(B) Pamphlets

(C) State Gazetteers

(D) Written books

72. Why did possession of more information by people take place in Europe?

(A) Political reasons

(B) Social status

(C) Financial issues

(D) Oral transmission

73. What technique was perfected by Fuggers to obtain information?

(A) News letters

(B) Unofficial news

(C) Informants

(D) Printing

74. What benefit did accrue out of printing of news?

(A) Careful textual interpretation

(B) Widening of audience

(C) Newsletter audience

(D) Illiterate population

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75. What would contemporary analysits’ view of language of printing?

(A) Social semiotic

(B) Financial outlay

(C) Profit-making

(D) Structured writing

ANSWER KEYC
Q.NO ANS Q.NO ANS Q.NO ANS
1 A 27 A 53 D
2 D 28 D 54 B
3 C 29 A 56 A
4 D 30 D 57 C
5 B 31 B 58 A
6 A 32 D 59 B
7 D 33 A 60 A
8 B 34 B 61 D
9 C 35 A 62 C
10 B 36 B 63 D
11 A 37 D 64 D
12 A 38 B 65 A
13 A 39 D 66 B
14 C 40 B 67 D
15 A 41 D 68 D
16 C 42 A 69 C
17 A 43 C 70 C
18 A 44 A 71 A
19 A 45 D 72 B
20 C 46 A 73 C
21 A 47 A 74 B
22 A 48 D 75 A
23 A 49 D
24 A 50 A
25 A 51 D
26 C 52 D

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September 2013 Paper III

1. In non-verbal communication, signs signify

(A) Nature

(B) Crime

(C) Rigidity

(D) Constructs

2. Communication has a _____ value.

(A) positive

(B) Negative

(C) neutral

(D) Power

3. Newcomb’s model of communication is

(A) Linear

(B) Oval

(C) Rectangular

(D) Triangular

4. Interaction with media contents and critically analyzing them is known as

(A) Media convergence

(B) Media literacy

(C) Media analysis

(D) Media critique

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5. The qualified privilege in relation to parliamentary proceedings in India is based on

(A) The Irish law

(B) The American law

(C) The British law

(D) The Australian law

6. The right to refuse publication by a newspaper is based on the assumption that it is a

(A) Public service

(B) Private enterprise

(C) Democratic institution

(D) Personal preference

7. The second press commission of India did not favour a code of ethics that was

(A) Informal www.netugc.com

(B) Formal

(C) personal

(D) substantial

8. The Newspaper (price and page) Act, 1956, was challenged in the Supreme Court by

(A) The pioneer

(B) Sakal

(C) Gujarat Samachar

(D) The Thanthi

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9. The Right to Know in India is

(A) Unlimited

(B) Unparalleled

(C) absolute

(D) Limited

10. The Fundamental Rights of an Indian citizen are subservient to

(A) Parliamentary privileges

(B) Executive powers

(C) Political dictates

(D) Media dictates

11. One condition in causation is

(A) constant

(B) Co-variation

(C) Cogence

(D) Co-existence

12. Intervening variable is also known as ______ variable.

(A) Dependent

(B) Control

(C) Systematic

(D) Cumulative

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13. An Audience Research Unit of Doordarshan conducted a study in 1993 which revealed that
development oriented programmes do not have viewership because of

(A) Lack of local specificity

(B) Absence of entertainment

(C) Language barrier

(D) Lack of diversity in programmes

14. A single value that represents a typical score in a distribution is known as

(A) Limited value

(B) Terminal factor

(C) Critical value

(D) Central tendency

15. The ownership of a newspaper press is administered by the general law of

(A) labour

(B) Finance

(C) Production

(D) Property

16. The eye-movement that flows in the shape of letter‘s’ is

(A) Gaze motion

(B) Proportion

(C) Balance

(D) Emphasis

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17. Which medium is traditionally known as poor cousin of television and print media?

(A) Out-door media

(B) Transit media

(C) Folk media

(D) New media

18. In the market model of media management, the audience is considered as made up of

(A) Representatives

(B) Investors

(C) Controllers

(D) Consumers

19. The Western model of development, it is alleged, is characterized by

(A) Self-denial

(B) Equality

(C) decentralisation

(D) Infinite consumersion

20. The social responsibility model of media developed along with the growth of

(A) Mixed economics

(B) Capitalist societies

(C) Socialist societies

(D) Dictatorial regimes

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21. In the mass manipulative model, the audience is considered as

(A) passive

(B) Active

(C) Aligned

(D) Critical receptionists

22. The term ‘broadcasting’ was borrowed from

(A) Radio

(B) Television

(C) Agriculture

(D) Banking

23. The perspective of pluralistic model of development is

(A) Hierarchical

(B) Bureaucratic

(C) Empowerment

(D) top-down

24. “Revolution of the empowerment of the media consumer” is argued by

(A) Denis Mcquail

(B) Julious Reuters

(C) Benjamin Benett

(D) Richard Rosenberg

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25. The application of media ethics involves

(A) Finding most morally defensible answer to a problem.

(B) Maintaining the right to privacy.

(C) Rejecting government’s control over media.

(D) Maintaining the high standards of performance.

26. Non-statutory news councils are popular in

(A) India

(B) China

(C) USA

(D) Malaysia

27. The golden triangle of Public Service Communication Comprises

(A) Accessibility, plurality &diversity.

(B) Objectivity, impartiality &balance.

(C) Balance, diversity & plurality.

(D) Participation, objectivity &diversity.

28. The key feature of media performance is

(A) Mobilization

(B) sensationalization

(C) Personalization

(D) Urbanization

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29. The country in which the print medium is growing fast in the world is

(A) The United States www.netugc.com

(B) France

(C) Canada

(D) India

30. A media Moghul, Ted Turner, started his career from

(A) Television anchoring

(B) Radio broadcasting

(C) Print journalism

(D) Outdoor advertising

31. In which type of shot the subject looks stronger, imposing, and authoritative?

(A) Overhead shot

(B) High angle shot

(C) Eye level shot

(D) Low angle shot

32. In television production intensity, colour, dispersion and direction are closely related to

(A) Shot

(B) Research

(C) Lighting

(D) Graphics

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33. Composite, component, RGB are forms of

(A) Satellite signals

(B) Video signals

(C) Audio signals

(D) Studio signals

34. MTV was initially started as a/an

(A) Satellite Channel

(B) Cable Channel

(C) Terrestrial Channel

(D) Online Channel

35. The broadcast style of writing demands the use of

(A) Golden words

(B) Juicy words

(C) Nickel Words

(D) Iron words

36. Digital media narration is

(A) dynamic

(B) Static

(C) Separate

(D) Limited

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37. Personal, real time and customized online media with a 3-D mode are called

(A) Multi-media

(B) Digital media

(C) Online media

(D) Immersive media

38. A person who does not post messages but reads what others write on an online discussion
board is identified as

(A) Lurker

(B) Silent participant

(C) Jabber

(D) sleeper-chatter

39. The illegal radio stations that began broadcasting into Great Britain in 1960’s were called as

(A) Clandestine station

(B) Pirate broadcasters

(C) Indigenous stations

(D) Exogenous stations

40. What was the length of the first Indian feature film, Raja Harish chandra produced in 1913?

(A) 5014 feet

(B) 2500 feet

(C) 3700 feet

(D) 4400 feet

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41. According to Nicholas Negroponte the World Wide Web is an engine of

(A) Power equations

(B) Political preparations

(C) Media systems

(D) Public relations

42. When products are sold using designs drawn from media products, it is called

(A) Promotional sales

(B) Media promotion

(C) Character merchandising

(D) Mediated selling

43. Product advertising over a small area without damaging national investment is known as

(A) Product test

(B) Micro advertising

(C) Pilot advertising

(D) Test marketing

44. Responses of readers to a published advertisement result in

(A) Purchasing power

(B) Preference power

(C) Pulling power

(D) Promotion power

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45. Direct mail advertising is often referred to as

(A) Personal selling

(B) Mail order

(C) Junk mail

(D) Postal advertising

46. Which newspaper carried an advertisement in 1875 announcing presentation of a farce named
“Lamentations of Bhart Mata with her children”.

(A) Kesari

(B) The Tribune

(C) Amrit Bazar Patrika

(D) The Times of India

47. Placing two versions of an advertisement in the same issue of a newspapers or magazine is
known as

(A) Play back audit

(B) Intention scale

(C) Post-test

(D) split-run test

48. The book, ‘Bias of Communication’ was written by

(A) Harold Innis

(B) Herbert Gans

(C) D.R. Leduc

(D) J.H. Boyer

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49. Who is the author of the book, ‘Define Advertising Goals for Measured Advertising Results’?

(A) David Ogilvy

(B) Green Rosenburg

(C) Philip Kotler

(D) R.H. Colley

50. Which Committee was constituted in 1991 to examine and recommend ways and means to
win over advertisers to Doordarshan?

(A) Rangnathan Committee

(B) Chanda Committee

(C) B.G. Verghese Committee

(D) Mahalik Committee

51. Assertion (A): Visual narratives have made the media communication primitive and tribal.

Reason (R): New media technology has made the designer production of media contents
cheap and effective involving individual idioms.

Codes:

(A) Both (A) and (R) are true.

(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).

(C) (A) is true, but (R) is false.

(D) (A) is false, but (R) is true.

52. Assertion (A): Of late, the third sector in India has been making an effective use of media,
including online, reaching different publics.

Reason (R): Media are basically anti-establishment and have supported the third sector
campaigns always.

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Codes:

(A) Both (A) and (R) are true.

(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).

(C) (A) is true, but (R) is false.

(D) (A) is false, but (R) is true.

53. Assertion (A): The Western news agencies like Reuters have shifted their focus to specialized
areas of news collection.

Reason (R): Since the American news agencies are dominant, they are left with very little
option.

Codes:

(A) Both (A) and (R) are true.

(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).

(C) (A) is true, but (R) is false.

(D) (A) is false, but (R) is true.

54. Assertion (A): The global news supply has become multiagency oriented for variety and
verification.

Reason (R): The increasing cost of news collection at the global level has made the task of
news collection by third world news agencies difficult.

Codes:

(A) Both (A) and (R) are true.

(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).

(C) (A) is true, but (R) is false.

(D) (A) is false, but (R) is true.

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55. Assertion (A): Media studies are becoming more and more multi-disciplinary these days,
especially in the Indian context.

Reason (R): As more and more traditional subjects of study are not useful to the employment
market, the process of transmigration in the educational field is inevitable.

Codes:

(A) Both (A) and (R) are true.

(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).

(C) (A) is true, but (R) is false.

(D) (A) is false, but (R) is true.

56. Assertion (A): Despite corporatisation, media in India have strong ideological contours.

Reason (R): Because most media persons in India have a heavy dose of Marxist
indoctrination.

Codes:

(A) Both (A) and (R) are true.

(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).

(C) (A) is true, but (R) is false.

(D) (A) is false, but (R) is true.

57. Assertion (A): Indian media have started focusing on soft news of social and society events
these days.

Reason (R): Corporatisation of media and industrialization of Indian culture are the factors
influencing the trend.

Codes:

(A) Both (A) and (R) are true.

(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).

(C) (A) is true, but (R) is false.

(D) (A) is false, but (R) is true.

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58. Assertion (A): When the selected signs are combined into a message, it becomes a syntagm.

Reason (R): It happens as vocabularies in a language form a paradigm.

Codes:

(A) Both (A) and (R) are true.

(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).

(C) (A) is true, but (R) is false.

(D) (A) is false, but (R) is true.

59. Assertion (A): Journalists are bound to assist investigations of offences by disclosing the
information that they have collected.

Reason (R): It is an obligation of every citizen including media persons under the criminal
procedure code of 1973.

Codes:

(A) Both (A) and (R) are true.

(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).

(C) (A) is true, but (R) is false.

(D) (A) is false, but (R) is true.

60. Assertion (A): Non-verbal communication is not always through presentational codes such as
gestures and eye movements.

Reason (R): Presentational codes are limited to face-to-face communication or

communication when the communicator is present.

Codes:

(A) Both (A) and (R) are true.

(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).

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(C) (A) is true, but (R) is false.

(D) (A) is false, but (R) is true.

61. Identify correct sequence of events taken place.

(A) Kisan Vani Programme, Digital Radio Transmission, Bhasa Bharati Channel, Service
&Home Service.

(B) Bhasa Bharati Channel, Kisan Vani Programme, Service & Home Service, Digital Radio
Transmission.

(C) Digital Radio Transmission, Service & Home Service, Kisan Vani Programme, Bhasa
Bharati Channel.

(D) Service & Home Service, Digital Radio Channel, Kisan Vani Programme, Bhasa Bharati
Channel.

62. Identify correct sequence of films released having secularism as a theme.

(A) Baiju Bawara, Basant Bahar, Tansen, Sangeet Samrat Tansen.

(B) Basant Bahar, Tansen, Baiju Bawara, Sangeet Samrat Tansen.

(C) Sangeet Samrat Tansen, Basant Bahar, Baiju Bawara, Tansen.

(D) Tansen, Baiju Bawara, Basant Bahar, Sangeet Samrat Tansen.

63. Identify right sequencing of countries that began publication of newspapers in the early 17th
century.

(A) England, France, Belgium, Germany.

(B) France, Germany, England, Belgium.

(C) Belgium, England, Germany, France.

(D) Germany, Belgium, France, England.

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64. Identify the correct sequence of Mc Quail’s five basic functions of media.

(A) Information, Correlation, Continuity, Entertainment, Mobilization.

(B) Correlation, Continuity, Entertainment, Mobilization, Information.

(C) Continuity, Mobilization, Entertainment, Correlation, Information.

(D) Entertainment, Correlation, Mobilization, Continuity, Information.

65. Identify the correct sequence of the following:

(A) Scene, sequence, frame, shot, film.

(B) Film, scene, frame, shot, sequence.

(C) Frame, shot, scene, sequence, film.\

(D) Shot, frame, sequence, scene, film.

66. Match the List-I with List-II.

List – I List – II

(a) Golden Mean 1. Print

(b) Spindoctoring 2. Advertising

(c) Crusade 3. Ethics

(d) Psychographics 4. Public Relations

Codes:

abcd

(A) 3 1 2 4

(B) 3 4 1 2

(C) 4 2 3 1

(D) 2 1 4 3

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67. Match the List-I with List-II.

List – I List – II
(a) Mahaa TV (news) 1. Tamil
(b) Yes India Vision 2. Urdu
(c) Aditya TV 3. Telugu
(d) Peace TV 4. Malayalam

Codes:

(a) (b) (c) (d)

(A) 2 1 3 4

(B) 1 3 4 2

(C) 4 2 3 1

(D) 3 4 1 2

68. Match the List-I with List-II.

List – I List – II
(a) Louis Lumiere 1. The Great Train Robbery
(b) Edison S. Porter 2. Pundalik
(c) Georges Melies 3. A Trip to the Moon
(d) R.G. Torney 4. Arrival of a Train at Ciotal

Codes:

abcd

(A) 4 1 3 2

(B) 2 4 3 1

(C) 1 3 4 2

(D) 3 2 1 4

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69. Match the List-I with List-II.

List – I List – II
(a) Jhanak Jhanak Payal Baaje 1. P.C. Barua
(b) Maya 2. Ardeshir Irani
(c) Alam Ara 3. Satyajit Ray
(d) Pather Panchali 4. V. Shantaram

Codes:

abcd

(A) 1 3 2 4

(B) 3 2 4 1

(C) 2 4 3 1

(D) 4 1 2 3

70. Match the List-I with List-II.

List – I List – II
(a) Dependista Theory 1. Capitalist approach
(b) Basic needs model 2. Grass-roots approach
(c) Industrialization 3. Marxist approach
(d) Another development 4. Gandhian approach

Codes:

abcd

(A) 4 2 1 3

(B) 4 3 2 1

(C) 3 4 1 2

(D) 3 1 2 4

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Read the following passage and answer Question Nos. 71 to 75.

The boundaries between publisher, producer, distributor, consumer and reviewer of content are
blurring. Mass media now incorporate many interpersonal and interactive aspects such as call-
in radio and TV shows, home shopping through televisions with viewer conversations and
telephone or online ordering, online commentaries and information accompanying television
programs, 900-number hotlines or newsgroup discussions about weekly soap opera plot lines
and characters, etc. Thus new media provide many more ways to choose content, which
increases the influence of structural and cultural (factors) on peoples’ notion of choice.
Providing multiple forms of access to content which is freed from its linkages to particular
physical distribution forms free us from constraints on allocation and transformation. Many
people can use the same content at the same time. Selected aspects of content may be used in
the sequence and timing preferred by the individual.

One paradox of this increased accessibility and decreased dependence on specific

distribution media is that now individuals must make more choices, must have more prior
knowledge, and must put forth more effort to integrate and make sense of the communication.
Interactivity and choice are not universal benefits; many people do not have the energy, desire,
need or training to engage in such processes. It is partially due to the idealization of the
interactive nature of face to face communication that we expect everyone will desire such
capabilities. Some people really do love ATMs and answering machines. Being forced to wait
in line to interact with people we have no connection with, while taking time away from
interacting with others with whom we really do want to share a band, and is not as attractive as
proponents of interpersonal community dialogue imply.

Many prefer the one way aspect of same mass media and the ability to experience
simulated or vicarious choice. Alternatively the loss of programmed scripts and producer
developed plot lines in hypertext novels or interactive programms may in fact lead to more
uncertainty and confusion by users, and the lost sense of shared meaning. These changes also
imply alterations in asymmetries of choice: that is traditional media tended to locate the choice
of initiating the communication in one place. The common example is of traditional telephone
calling: a person initiates a call to another without the other having any choice in the initiation.
With the traditional telephone one could choose not to answer it, but, even with answering
machines, that is not a widely acceptable social choice. Because we have not, until recently
assessed the social aspect of telephone choice, we remain somewhat ambivalent about the
telephone because of this asymmetry of choice.

The meta-information about consumers enables telemarketers to target potential consumers

much more precisely and aggressively, increasing our discomfort with this asymmetry. Thus
new media like caller ID, private celler phone networks, are used primarily to offset the
asymmetry of choice inherent in this familiar ‘old’ medium.

71. What is the reason for disappearing of difference between publisher and distributor?

(A) Technology

(B) Choices

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(C) Interactivity

(D) Call-in radio

72. Why do individuals use content as per their choice?

(A) Structured content

(B) Access to content

(C) Free from physical distribution

(D) Preferences

73. What is the paradox of technology?

(A) More access and less dependence

(B) More dependency and less access

(C) Moderate dependency

(D) Intensive access

74. What is the preference of many people?

(A) Simulation

(B) Stimulation

(C) Synchronization

(D) Symmetry

75. What is an example of asymmetrical communication?

(A) Traditional media

(B) Telephone communication

(C) Answering machine

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(D) Private networks

ANSWER KEY
Q.NO ANS Q.NO ANS Q.NO ANS
1 D 26 C 51 D
2 D 27 B 52 B
3 D 28 C 53 B
4 B 29 D 54 D
5 C 30 D 55 B
6 B 31 D 56 C
7 B 32 C 57 B
8 B 33 B 58 B
9 D 34 B 59 A
10 A 35 C 60 D
11 B 36 A 61 B
12 B 37 D 62 D
13 A 38 A 63 D
14 D 39 B 64 A
15 D 40 C 65 C
16 A 41 D 66 B
17 A 42 C 67 D
18 D 43 D 68 A
19 D 44 C 69 D
20 A 45 C 70 C
21 A 46 C 71 B
22 C 47 D 72 B
23 C 48 A 73 A
24 B 49 D 74 A
25 A 50 D 75 B

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