Metrics and data

The Only
Financial
+⼀ Ratios Cheat
Sheet You’ll
=X Ever Need
Jul 1, 2024

Angelina Graumann

Understanding your business's financial health is

crucial for making informed decisions and
driving growth. Our comprehensive cheat sheet
covers essential financial ratios, from
profitability to valuation, providing clear
formulas, practical examples, and insightful
applications. This guide will help you decode
complex financial data, compare performance
with industry peers, and make strategic
adjustments. Whether you're assessing liquidity,
efficiency, or profitability, this cheat sheet is
your go-to resource for confidently navigating
financial analysis. Dive in and empower your
business with the insights needed to thrive.

Profitability Ratios
Profitability ratios are crucial indicators of a
company’s ability to generate profit relative to
its revenue, assets, and equity. These ratios are
widely used by founders, investors, analysts,
and creditors to assess a business's financial
health and operational efficiency. They help
identify how well a company is performing in
terms of profit generation and provide insights
into areas where improvements can be made.

Gross Profit Margin

Gross Profit Margin measures how efficiently a
company is producing and selling its goods. A
higher margin indicates better efficiency and
profitability. It is particularly useful for
comparing companies within the same industry
to gauge operational efficiency.

Formula
Formula:

Gross Profit Margin = Revenue − Cost of Goods

Sold (COGS) / Revenue

Components
Components:
Profitability Ratios Revenue
Revenue: Total sales generated by the Start
For For Resources Pricing Sign Your
company.
Solvency Ratios Founders Investors In Free
Trial
Cost
Cost of
of Goods
Goods Sold
Sold (COGS)
(COGS): Direct costs
Efficiency Ratios
attributable to the production of goods sold
Liquidity Ratios
by the company.
Valuation Ratios

The Pyramid of Ratios How

How to
to Solve
Solve:

Gain Deeper Insight

into Your Business’ Calculate the gross profit by subtracting
Performance with COGS from revenue.
Visible
Divide the gross profit by the revenue.

Multiply the result by 100 to get the

Unlock your
percentage.
investor
relationships. Try
Visible for free for Operating Profit Margin
14 days.
This ratio indicates the total revenue left after

Start your free trial covering operating expenses. It helps assess the
core business efficiency, excluding non-
operational factors. A higher operating margin
suggests better management of operating
costs.

Formula
Formula:

Operating Profit Margin = Operating Income /

Revenue

Components
Components:
 Operating
Operating Income
Income: Revenue minus
operating expenses (excluding interest and
taxes).

How
How to
to Solve
Solve:

Calculate operating income by subtracting

operating expenses from revenue.

Divide the operating income by the revenue.

Multiply the result by 100 to get the

percentage.

Net Profit Margin

Net Profit Margin provides the bottom line profit
relative to sales. It is a key indicator of overall
profitability and is used to compare
performance with competitors. A higher net
profit margin indicates a more profitable and
financially healthy company.

Formula
Formula: Net Profit Margin = Net Income \
Revenue

Components
Components:

Net
Net Income
Income: Total profit after all expenses,
including taxes and interest, have been
deducted from revenue.
How
How to
to Solve
Solve:

Calculate net income by subtracting all

expenses from revenue.

Divide the net income by the revenue.

Multiply the result by 100 to get the

percentage.

Return on Equity (ROE)

ROE measures the return generated on
shareholders' investments. It is crucial for
investors to evaluate how effectively a company
uses equity to generate profits. A higher ROE
suggests a more efficient use of equity capital.

Formula
Formula:

ROE = Net Income / Shareholders’ Equity

Components
Components:

Net
Net Income
Income: Total profit after all expenses.

Shareholders’
Shareholders’ Equity
Equity: Total assets minus
total liabilities.

How
How to
to Solve
Solve:

Divide the net income by the shareholders’

equity.
 Multiply the result by 100 to get the
percentage.

Return on Assets (ROA)

ROA indicates how efficiently a company uses
its assets to generate profit. It is particularly
useful for comparing companies in capital-
intensive industries. A higher ROA means better
utilization of assets.

Formula
Formula:

ROA = Net Income / Total Assets

Components
Components:

Net
Net Income
Income: Total profit after all expenses.

Total
Total Assets
Assets: Sum of all assets owned by
the company.

How
How to
to Solve
Solve:

Divide the net income by the total assets.

Multiply the result by 100 to get the

percentage.

Return on Capital Employed

(ROCE)
ROCE assesses the efficiency and profitability
of a company's capital investments. It is
essential for evaluating long-term profitability
and comparing across industries. A higher
ROCE indicates more efficient use of capital.

Formula
Formula:

ROCE = Earnings Before Interest and Tax (EBIT)

/ Capital Employed

Components
Components:

EBIT
EBIT: Earnings before interest and taxes.

Capital
Capital Employed
Employed: Total assets minus
current liabilities.

How
How to
to Solve
Solve:

Divide EBIT by the capital employed.

Multiply the result by 100 to get the

percentage.

Solvency Ratios
Solvency ratios are vital for assessing a
company's ability to meet its long-term
obligations. These ratios provide insights into a
business's financial stability and leverage, which
are crucial for founders, investors, creditors, and
analysts. By evaluating solvency ratios,
stakeholders can determine the risk level
associated with the company’s financial
structure and its capability to sustain operations
in the long run.

Debt-to-Equity Ratio
The Debt-to-Equity Ratio indicates the relative
proportion of shareholders' equity and debt
used to finance a company's assets. It is an
essential measure for assessing financial
leverage and risk. A higher ratio suggests that a
company is more leveraged and may be at
higher risk of financial distress. Conversely, a
lower ratio indicates a more stable financial
structure with less reliance on debt.

Formula
Formula:

Debt-to-Equity Ratio = Total Liabilities /

Shareholders’ Equity

Components
Components:

Total
Total Liabilities
Liabilities: The sum of all debts and
obligations the company owes.

Shareholders’
Shareholders’ Equity
Equity: The net assets of
the company, calculated as total assets
minus total liabilities.
How
How to
to Solve
Solve:

Add up all the company's liabilities to get

the total liabilities.

Calculate shareholders’ equity by

subtracting total liabilities from total assets.

Divide total liabilities by shareholders’

equity.

Equity Ratio
The Equity Ratio measures the proportion of a
company's assets financed by shareholders'
equity. This ratio provides insights into the
financial stability and capitalization structure of
the business. A higher equity ratio indicates a
more financially stable company with less
dependence on debt, making it more attractive
to investors and creditors.

Formula
Formula:

Equity Ratio = Shareholders’ Equity / Total

Assets

Components
Components:

Shareholders’
Shareholders’ Equity
Equity: The net assets of
the company, calculated as total assets
minus total liabilities.
 Total
Total Assets
Assets: The sum of all assets owned
by the company.

How
How to
to Solve
Solve:

Calculate shareholders’ equity by

subtracting total liabilities from total assets.

Divide shareholders’ equity by total assets.

Multiply the result by 100 to get the

percentage.

Debt Ratio
The Debt Ratio measures the extent to which a
company is financed by debt. It provides
insights into the company's leverage and
financial risk. A lower debt ratio indicates that
the company relies less on debt to finance its
assets, reducing financial risk. Conversely, a
higher ratio suggests higher leverage and
potential vulnerability to financial distress.

Formula
Formula:

Debt Ratio = Total Liabilities / Total Assets

Components
Components:

Total
Total Liabilities
Liabilities: The sum of all debts and
obligations the company owes.
 Total
Total Assets
Assets: The sum of all assets owned
by the company.

How
How to
to Solve
Solve:

Add up all the company's liabilities to get

the total liabilities.

Divide total liabilities by total assets.

Multiply the result by 100 to get the

percentage.

Efficiency Ratios
Efficiency ratios evaluate how well a company
utilizes its assets and liabilities to generate sales
and maximize profits. These ratios are critical
for founders, managers, and investors as they
provide insights into operational efficiency,
resource management, and overall business
performance.

Asset Turnover
Asset Turnover measures how efficiently a
company uses its assets to generate sales. A
higher ratio indicates better utilization of assets.
This ratio is particularly useful for comparing
companies within the same industry to
understand relative efficiency. For instance, a
company with a higher asset turnover is
considered more efficient in using its assets to
produce revenue.

Formula
Formula:

Asset Turnover = Revenue / Total Assets

Components
Components:

Revenue
Revenue: Total sales generated by the
company.

Total
Total Assets
Assets: The sum of all assets owned
by the company.

How
How to
to Solve
Solve:

Identify the total revenue from the

company's income statement.

Determine the total assets from the balance

sheet.

Divide the total revenue by the total assets.

Inventory Turnover
Inventory Turnover measures how often
inventory is sold and replaced over a period. A
higher turnover indicates efficient inventory
management and strong sales, while a lower
turnover may suggest overstocking or weak
sales. Comparing this ratio to industry
benchmarks can provide insights into inventory
management practices.

Formula
Formula:

Inventory Turnover = Cost of Goods Sold

(COGS) / Average Inventory

Components
Components:

COGS
COGS: Direct costs attributable to the
production of goods sold by the company.

Average
Average Inventory
Inventory: (Beginning Inventory
+ Ending Inventory) / 2.

How
How to
to Solve
Solve:

Calculate COGS from the income statement.

Determine the average inventory by adding

the beginning and ending inventory, then
dividing by two.

Divide COGS by the average inventory.

Accounts Receivable Turnover

Accounts Receivable Turnover measures how
efficiently a company collects its receivables. A
higher ratio indicates effective credit policies
and efficient collection processes. This ratio is
important for managing cash flow and ensuring
liquidity. It also helps identify potential issues
with customer payments and credit
management.

Formula
Formula:

Accounts Receivable Turnover = Net Credit

Sales / Average Accounts Receivable

Components
Components:

Net
Net Credit
Credit Sales
Sales: Total sales made on
credit.

Average
Average Accounts
Accounts Receivable
Receivable:
(Beginning Accounts Receivable + Ending
Accounts Receivable) / 2.

How
How to
to Solve
Solve:

Identify the net credit sales from the income

statement.

Calculate the average accounts receivable

by adding the beginning and ending
accounts receivable, then dividing by two.

Divide net credit sales by the average

accounts receivable.

Days Sales in Inventory

Days Sales in Inventory indicates the average
number of days inventory is held before being
sold. Lower values suggest faster inventory
turnover, which can be indicative of efficient
inventory management and strong demand for
products. It helps businesses understand their
inventory cycles and manage stock levels
effectively.

Formula
Formula:

Days Sales in Inventory = Ending Inventory /

Cost of Goods Sold × 365

Components
Components:

Ending
Ending Inventory
Inventory: Inventory at the end of
the period.

COGS
COGS: Direct costs attributable to the
production of goods sold by the company.

How
How to
to Solve
Solve:

Determine the ending inventory from the

balance sheet.

Calculate the COGS from the income

statement.

Divide the ending inventory by the COGS.

Multiply the result by 365 to convert it to

days.
Liquidity Ratios
Liquidity ratios assess a company’s ability to
meet its short-term obligations. These ratios are
crucial for investors, creditors, and company
management as they provide insights into the
company’s financial health and cash flow
management. By analyzing liquidity ratios,
stakeholders can determine if a company has
enough liquid assets to cover its liabilities,
which is essential for maintaining smooth
operations and avoiding financial distress.

Acid Test (Quick Ratio)

The Quick Ratio measures a company's ability
to meet its short-term obligations without
relying on the sale of inventory. This ratio is a
more stringent measure than the current ratio
as it excludes inventory, which may not be easily
convertible to cash. A higher quick ratio
indicates better liquidity and financial health,
suggesting the company can promptly cover its
short-term liabilities.

Formula
Formula:

Quick Ratio = Current Assets − Inventory /

Current Liabilities

Components
Components:
 Current
Current Assets
Assets: Assets likely to be
converted to cash within a year (excluding
inventory).

Inventory
Inventory: Goods available for sale.

Current
Current Liabilities
Liabilities: Obligations due within
a year.

How
How to
to Solve
Solve:

Subtract inventory from current assets to

get the quick assets.

Divide the quick assets by the current

liabilities.

Cash Ratio
The Cash Ratio provides the most conservative
liquidity measure by considering only cash and
cash equivalents against current liabilities. This
ratio indicates how much cash is available to
cover immediate liabilities, reflecting the
company’s ability to withstand short-term
financial stress. A higher cash ratio signifies
stronger liquidity and reduced financial risk.

Formula
Formula:

Cash Ratio = Cash + Cash Equivalents / Current

Liabilities
Components
Components:

Cash
Cash: Cash on hand and in bank accounts.

Cash
Cash Equivalents
Equivalents: Short-term investments
easily convertible to cash.

Current
Current Liabilities
Liabilities: Obligations due within
a year.

How
How to
to Solve
Solve:

Add cash and cash equivalents.

Divide the sum by the current liabilities.

Working
Working Capital
Capital (Current
(Current Ratio)
Ratio)

The Current Ratio measures a company’s ability

to pay off its short-term liabilities with its short-
term assets. It is a broad measure of liquidity. A
higher current ratio indicates that the company
is more capable of meeting its short-term
obligations, which is reassuring for creditors and
investors. However, an excessively high ratio
may indicate inefficient use of assets.

Formula
Formula:

Current Ratio = Current Assets / Current

Liabilities
Components
Components:

Current
Current Assets
Assets: Assets likely to be
converted to cash within a year.

Current
Current Liabilities
Liabilities: Obligations due within
a year.

How
How to
to Solve
Solve:

Divide current assets by current liabilities.

Earnings Ratio
The Earnings Ratio, also known as the Interest
Coverage Ratio, measures a company's ability to
cover its interest expenses with its earnings. A
higher ratio indicates that the company is more
capable of meeting its interest obligations,
suggesting financial stability and lower default
risk. This ratio is crucial for creditors evaluating
the creditworthiness of the company.

Formula
Formula:

Earnings Ratio = Earnings Before Interest and

Taxes (EBIT) / Total Interest Expenses

Components
Components:

EBIT
EBIT: Earnings before interest and taxes.
 Total
Total Interest
Interest Expenses
Expenses: Total cost of
interest on debt.

How
How to
to Solve
Solve:

Divide EBIT by total interest expenses.

Defensive Interval Ratio

The Defensive Interval Ratio measures the
number of days a company can operate using
only its liquid assets without needing additional
revenue. This ratio is essential for understanding
how long a company can sustain its operations
during a financial downturn. A higher ratio
indicates better preparedness for financial
disruptions.

Formula
Formula:

Defensive Interval Ratio = Current Assets −

Inventory / Daily Operational Expenses

Components
Components:

Current
Current Assets
Assets: Assets likely to be
converted to cash within a year (excluding
inventory).

Daily
Daily Operational
Operational Expenses
Expenses: Total
operating expenses divided by 365.
How
How to
to Solve
Solve:

Subtract inventory from current assets to

get the quick assets.

Divide quick assets by daily operational

expenses.

Times Interest Earned Ratio

The Times Interest Earned Ratio assesses a
company's ability to meet its interest
obligations with its earnings. A higher ratio
indicates a stronger ability to pay interest
expenses, which reduces the risk of default. This
ratio is particularly important for lenders and
investors assessing the financial health and
credit risk of a company.

Formula
Formula:

Times Interest Earned = EBIT / Interest

Expenses

Components
Components:

EBIT
EBIT: Earnings before interest and taxes.

Interest
Interest Expenses
Expenses: Total interest cost on
debt.

How
How to
to Solve
Solve:
 Divide EBIT by interest expenses.

Cash Flow from Operations

(CFO) Ratio
The CFO Ratio measures a company's ability to
cover its short-term liabilities with cash
generated from its operations. This ratio
provides insights into the liquidity and
operational efficiency of the company. A higher
ratio indicates a better capability to meet short-
term obligations, reflecting strong cash flow
management.

Formula
Formula:

CFO Ratio = Operating Cash Flow / Current

Liabilities

Components
Components:

Operating
Operating Cash
Cash Flow
Flow: Cash generated
from core business operations.

Current
Current Liabilities
Liabilities: Obligations due within
a year.

How
How to
to Solve
Solve:

Divide operating cash flow by current

liabilities.
Valuation Ratios
Valuation ratios are essential metrics for
assessing the value of a company’s stock
relative to its earnings, dividends, and market
performance. These ratios are widely used by
investors, analysts, and company management
to make informed decisions about buying,
holding, or selling stock. They provide a
snapshot of a company's financial health and its
attractiveness as an investment.

Earnings Per Share

EPS measures the profitability of a company on
a per-share basis. It is a crucial metric for
investors as it provides insight into the
company’s earnings performance. A higher EPS
indicates better profitability, making the stock
more attractive to investors.

Formula
Formula:

Earnings Per Share (EPS) = Net Income /

Number of Outstanding Shares

Components
Components:

Net
Net Income
Income: Total profit after all expenses
have been deducted.

Number
Number of
of Outstanding
Outstanding Shares
Shares: Total
 shares currently held by all shareholders.

How
How to
to Solve
Solve:

Determine the net income from the income

statement.

Divide the net income by the number of

outstanding shares.

Price to Earnings (P/E Ratio)

The P/E ratio helps investors determine the
market value of a stock compared to its
earnings. A higher P/E ratio may indicate that
the market expects future growth, while a lower
P/E ratio could suggest that the stock is
undervalued or the company is experiencing
difficulties. This ratio is widely used to compare
companies within the same industry.

Formula
Formula:

P/E Ratio = Market Price per Share / Earnings

Per Share (EPS)

Components
Components:

Market
Market Price
Price per
per Share
Share: Current trading
price of a share.

Earnings
Earnings Per
Per Share
Share (EPS)
(EPS): Net income
 divided by the number of outstanding
shares.

How
How to
to Solve
Solve:

Identify the market price per share.

Calculate the EPS.

Divide the market price per share by the

EPS.

Dividend Payout Ratio

The Dividend Payout Ratio indicates the
proportion of earnings distributed as dividends.
It provides insights into the company’s dividend
policy and its sustainability. A higher ratio
suggests a more generous dividend policy,
while a lower ratio indicates the company is
retaining more earnings for growth and
expansion.

Formula
Formula:

Dividend Payout Ratio = Dividends Paid / Net

Income

Components
Components:

Dividends
Dividends Paid
Paid: Total dividends
distributed to shareholders.
 Net
Net Income
Income: Total profit after all expenses.

How
How to
to Solve
Solve:

Determine the total dividends paid from the

cash flow statement.

Divide the dividends paid by the net

income.

Dividend Yield
The Dividend Yield measures the annual
dividends received from a stock as a percentage
of its market price. It is a key metric for income-
focused investors who seek regular dividend
payments. A higher yield indicates a better
return on investment from dividends.

Formula
Formula:

Dividend Yield = Annual Dividends per Share /

Market Price per Share

Components
Components:

Annual
Annual Dividends
Dividends per
per Share
Share: Total
dividends paid per share in a year.

Market
Market Price
Price per
per Share
Share: Current trading
price of a share.
How
How to
to Solve
Solve:

Calculate the annual dividends per share.

Divide the annual dividends per share by

the market price per share.

Fixed Charge Coverage Ratio

The Fixed Charge Coverage Ratio measures a
company's ability to cover fixed financial
obligations with its earnings. A higher ratio
indicates stronger financial health and a better
ability to meet fixed charges. This ratio is
particularly important for assessing the risk of
default.

Formula
Formula:

Fixed Charge Coverage Ratio = EBIT + Fixed

Charges / Fixed Charges + Interest Expenses

Components
Components:

EBIT
EBIT: Earnings before interest and taxes.

Fixed
Fixed Charges
Charges: Fixed financial obligations,
such as lease payments.

Interest
Interest Expenses
Expenses: Total interest cost on
debt.

How
How to
to Solve
Solve:
 Add EBIT to fixed charges.

Divide the result by the sum of fixed

charges and interest expenses.

Debt Service Coverage Ratio

The DSCR measures a company's ability to
service its debt with its operating income. A
higher ratio indicates a stronger ability to cover
debt obligations, which is crucial for lenders and
investors in assessing the company's financial
stability. A DSCR below 1 suggests that the
company may struggle to meet its debt
obligations.

Formula
Formula:

Debt Service Coverage Ratio (DSCR) = Net

Operating Income / Total Debt Service

Components
Components:

Net
Net Operating
Operating Income
Income: Income from
operations minus operating expenses.

Total
Total Debt
Debt Service
Service: Sum of all debt
obligations due within a year.

How
How to
to Solve
Solve:

Calculate the net operating income.

 Divide the net operating income by the total
debt service.

The Pyramid of Ratios

The Pyramid of Ratios is a comprehensive
framework used to analyze a company's
financial health by organizing various financial
ratios into different levels. This pyramid
structure starts with basic ratios at the base and
moves to more complex and comprehensive
ratios at the top. The pyramid's purpose is to
provide a systematic approach to financial
analysis, enabling stakeholders to assess a
company's performance from multiple
perspectives.

Why It’s Valuable

The Pyramid of Ratios is valuable for several
reasons:

Holistic
Holistic View
View: It offers a complete picture
of a company's financial condition by
considering various aspects such as
liquidity, profitability, efficiency, and
solvency.

Diagnostic
Diagnostic Tool
Tool: Analyzing ratios at
different levels helps identify specific areas
of strength and weakness within the
 company.

Comparative
Comparative Analysis
Analysis: It allows for
comparison with industry benchmarks and
competitors, aiding in strategic decision-
making.

Trend
Trend Analysis
Analysis: It helps track performance
over time, identifying trends that can
influence future business strategies.

Example of a Pyramid of Ratios

A typical Pyramid of Ratios is structured as
follows:

1. Base
Base Level
Level -- Liquidity
Liquidity Ratios
Ratios

Current
Current Ratio
Ratio: Measures the ability to
cover short-term liabilities with short-term
assets.

Current Ratio = Current Assets / Current

Liabilities

Quick
Quick Ratio
Ratio: Measures the ability to cover
short-term liabilities without relying on
inventory.

Quick Ratio = Current Assets − Inventory /

Current Liabilities

1. Second
Second Level
Level -- Efficiency
Efficiency Ratios
Ratios
 Inventory
Inventory Turnover
Turnover: Indicates how
efficiently inventory is managed.

Inventory Turnover = Cost of Goods Sold /

Average Inventory

Asset
Asset Turnover
Turnover: Measures how efficiently
assets are used to generate sales.

Asset Turnover = Revenue / Total Assets

1. Third
Third Level
Level -- Solvency
Solvency Ratios
Ratios

Debt-to-Equity
Debt-to-Equity Ratio
Ratio: Assesses the
financial leverage of the company.

Debt-to-Equity Ratio = Total Liabilities /

Shareholders’ Equity

Interest
Interest Coverage
Coverage Ratio
Ratio: Measures the
ability to cover interest expenses with
earnings.

Interest Coverage Ratio = EBIT / Interest

Expenses

1. Top
Top Level
Level -- Profitability
Profitability Ratios
Ratios

Net
Net Profit
Profit Margin
Margin: Indicates how much
profit is generated from sales.

Net Profit Margin = Net Income / Revenue

 Return
Return on
on Equity
Equity (ROE)
(ROE): Measures the
return generated on shareholders' equity.

ROE = Net Income / Shareholders’ Equity

Return
Return on
on Assets
Assets (ROA)
(ROA): Evaluates how
effectively assets are used to generate
profit.

ROA = Net Income / Total Assets

Gain Deeper Insight into

Your Business’
Performance with Visible
Understanding and utilizing financial ratios are
essential for evaluating and improving your
business's performance. From assessing
profitability with ratios like Net Profit Margin
and ROE to measuring liquidity with the Current
Ratio and Quick Ratio, each metric offers
valuable insights into different aspects of your
company's financial health. Solvency ratios help
gauge long-term stability, while efficiency ratios
highlight operational effectiveness. By
leveraging these tools, you can make informed
decisions and drive strategic growth.

For a more streamlined and insightful financial

analysis experience, try Visible.
 Track key metrics, send investor Updates, and
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Related
Related resources:
resources:

How
How to
to Calculate
Calculate Runway
Runway &
& Burn
Burn Rate
Rate

Additional
Additional Paid-In
Paid-In Capital:
Capital: What
What It
It Is
Is
and
and How
How to
to Calculate
Calculate It
It

A
A Complete
Complete Breakdown
Breakdown of
of the
the
Contributed
Contributed Capital
Capital Formula
Formula +
+
Examples
Examples

How
How to
to Calculate
Calculate the
the Rule
Rule of
of 40
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