project concept design
project concept design
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Project concepts, project concept design, and other topics affecting the front-
end of projects
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Project concepts, project concept design, and other topics affecting ECONOMICS AND SOCIETY
the front-end of projects
PEKKA BUTTLER PROJECT CONCEPTS, PROJECT CONCEPT DESIGN, AND OTHER TOPICS AFFECTING THE FRONTEND OF PROJECTS
Projects today make up roughly one third of GDP Essay 1 is uses an extensive integrative literature
in developed nations. In many industries, the share review to theorise and develop the notion of project
of projects is even higher. Simultaneously – as we concepts. Essay 2 outlines a practice-oriented
all are aware – projects fail too often for comfort. research method and argues that this research
Project failure has two faces: On the one hand method is suitable to studying project concept design
projects may be finished late, and cost more than and other instances of creative teamwork. Essay 3
expected, while the result’s functionality may also uses empirical material to explore the phenomenon
leave something to be desired. In short: the project of hidden goals in projects and argues that goal-
was not done right. On the other hand, projects hiding is both more common and more nuanced
may turn out to have produced its result exactly to than previously known. These three essays are
specifications, on time and within budget, only for brought together, put into context and discussed in
it to turn out that the result is not what was needed, a summary chapter.
or that a different solution might have served This dissertation contributes to the literature of the
everyone’s needs better. In short: not the right project Study of Projects in several ways. First, it describes
was done. what project concepts are, showing that project
The topics of this dissertation – project concepts
and project concept design – play a central role in
concepts are both dualities and multiplicities.
Second, it highlights the significance of the process Project concepts, project concept
helping private and public organizations do the right and practice of project concept design and identifies
project. As is argued in this dissertation, projects are
commenced in the hope of making project concepts
five core functions (alignment, meshing, articulation,
consideration, evaluation) through which project
design, and other topics affecting
– the central, founding ideas for a project – come
true. Hence, the question of doing the right project is
concept design can contribute to doing the right
project. Third, the dissertation concludes that while
the front-end of projects
essentially a question of designing the right project project concept design primarily supports doing
concepts. However, understanding the significance the right project, it also can contribute to doing
of project concept design is not the same as knowing the project right. Fourth, the dissertation discusses
how to design the right project concepts. Given that several environmental factors that contribute to or
very little research on this topic exists, the dissertation
and its essays set out to offer some fundamental
inhibit successful project concept design. Fifth, it
discusses the practical difficulties facing endeavours
PEKKA BUTTLER
concepts, outlining avenues for further research and to study project concept design and outlines a
tools to aid researchers in pursuing those avenues. practice-oriented research method that it argues
could support future research.
HELSINKI
ARKADIANKATU 22, P.O. BOX 479,
00101 HELSINKI, FINLAND
PHONE: +358 (0)29 431 331
Nr 366
Pekka Buttler
Helsinki 2022
Project concept design: Project concepts, project concept design, and other topics
affecting the front-end of projects
Key words: Projects, project management, Study of Projects, project concepts, project
concept design, design, project front-end, practice, research methods, hidden goals,
creativity, ideation
Supervised by
Frank den Hond
Professor
Hanken School of Economics, Finland
Mikko Vesa
Associate Professor
Hanken School of Economics, Finland
Mikael Laakso
Associate Professor
Hanken School of Economics, Finland
Opponent
Bjørn Sørskot Andersen
Professor
Norwegian University of Science and Technology (NTNU), Norway
Pekka Buttler
Hanken School of Economics
Department of Management and Organisation
Subject: Management and Organisation
P.O.Box 479, 00101 Helsinki, Finland
The originality of this publication has been checked in accordance with the quality
assurance system of Hanken School of Economics using the Ithenticate software.
Conventions
Material circumstances
While there are few tasks that demand such a small number of tools
and materials as researching organisations, there are nevertheless some
essential material circumstances. I would like to thank the Hanken
1
Elaboration: To heighten the main text’s readability while still offering the
reader with backing, (citations) argumentation and potential
avenues for further reading, I’m making extensive use of
footnotes to store interesting forks, while streamlining the main
text.
All footnotes have been further classified as either:
Elaboration: giving further detail or extending on a train of
thought/argument;
Terminology: discussions of terms, working definitions, etc.
Note, please: to acknowledge a significant caveat or a different
point of view;
Read more: to cite sources when the number of sources is
extensive or to point the reader towards further literature.
ii
Human(e) interactions
Getting a doctorate has been the loneliest task I’ve ever worked on. It
has been lonely in the sense that it has been a solo project – every word
has been written by me, the basic setup of the thesis has been decided
upon by me, all the research that has gone into this book (and the essays
it contains) has been undertaken by me alone.
On the other hand, I’ve not always been alone while doing all this solo
work. On the contrary, I’ve been part of a scientific community, both
at Hanken and as a member of the scientific community that studies
projects, project management, and organisations. Therefore, a few words
of thanks are in order (although I hope to have the chance to thank you
all face-to-face):
Professor Frank den Hond and associate professor Mikko Vesa – you
entered the project at a crucial juncture and did your best to mitigate
the effects of the upheavals encountered at the later stages of the project,
while tirelessly pushing me to challenge myself. While there were times
when I cursed you, there have been even more times when I thanked you.
iii
Next, I’ve had the pleasure to work in close proximity with a very
special, small group of smart and good-natured fellow PhD students and
researchers at Hanken. Cenyu, Lobna, Linus – you more than anybody
else made coming to the office something to look forward to. You offered
camaraderie, conversation and first-level peer support, without ever
expecting anything in return. You were instrumental in keeping the ball
rolling when its momentum was waning. While the nerd cave is dead, its
spirit lives on.
Then: Alexei, Anna, Annamari, Daniil, Inkeri, Jouni, Kari, Martin vW,
Mikaela, Paula, Pauli, Philippe, Sanne, Sofia, Thomas, Tiina, Tuomas L,
Tuomas K, … there have been many occasions when I’ve felt it to be more
interesting or rewarding to have a conversation with you than to sit at my
desk and bang my head against a seemingly unbreakable wall. I would
not be here without you.
To all those people and organisations who invited me to sit with them at
meeting tables and patiently answered my (at times) stupid questions:
while considerations of anonymity and confidentiality preclude me from
thanking you by name, I want you to know how much your collaboration
has meant to me.
A very special thanks also goes to Gerald Ahrend and the Klangwelt
project2 that has kept me company for unending hours when I would
otherwise only have listened to the hum of the ventilation system.
Alina, you were the person who convinced me to go back to school after
10+ years of professional life and comfortable wages. Although you
did not envisage me going for a doctorate, I nevertheless thank you for
pushing me to take the first steps.
Volter, Alvar, Bea, and Aarni – three of you were born during this project.
This is for you and all the generations that follow.
Helsinki, Finland
2
Read more: http://www.klangwelt.info (accessed 13.9.2022)
v
CONTENTS
1 INTRODUCING THE DISSERTATION ...........................................1
2 PRESENTING EXISTING THEORY ............................................... 9
2.1 Discussing the history and current state of theorising
regarding projects ..................................................................... 9
2.2 Examining the literature on the project front-end................. 18
2.3 Reviewing existing theorisation regarding project concepts
and project concept design ..................................................... 24
2.4 Summarising the shortcomings of extant theory on project
concepts and project concept design ...................................... 27
3 CONTEMPLATING METHODS .................................................... 29
3.1 Deliberating the phenomena – wide and narrow .................. 29
3.2 Discussing the methods of Essay 1 ......................................... 41
3.3 Discussing the methods of Essay 2 ......................................... 42
3.4 Discussing the methods of Essay 3 ......................................... 43
3.5 Reflecting on methods ........................................................... 44
4 SUMMARISING THE ESSAYS ..................................................... 47
4.1 Summing up Essay 1: “Project concepts – bridging the
strategy–project gap” .............................................................. 47
4.2 Recapitulating Essay 2: “A Practice Method for Studying
Creative Communities” ...........................................................49
4.3 Synopsising Essay 3: “Hidden goals in projects – a qualitative
exploratory study of their occurrence and causes” ................ 50
5 COMING TO CONCLUSIONS ....................................................... 53
5.1 Thinking about science in the realm of the social and artificial,
especially in the Study of Projects .......................................... 54
5.2 Establishing overall contributions.......................................... 57
5.3 Identifying implications for the profession ............................ 79
5.4 Discerning implications for academia ....................................80
vi
APPENDICES
There are, broadly, two modes of failure: projects may fail either in the
sense that their objectives are not delivered on time and within budget,
or that they – even if delivered according to specifications, budget
and schedule – do not satisfy the needs of the involved parties. The
frequency of project failures has, over the decades, engendered numerous
contributions and various streams of research, mostly with little effect
on projects’ success.
3
Terminology: This text intentionally utilises the term Study of Projects
(thus capitalised) in lieu of the more common terms ‘project
management [research/studies]’ and ‘project studies’.
4
Read more: There are no global, standardised statistics available, but the
overall picture from various studies is bleak: Morris offers a short
summary of the Standish Group’s reports on project success rates
from 1994–2009: the share of projects rated as “successful” range
from 16% in 1994 to 35% in 2006 (2013a:87); Pinto (2019:29)
cites several reports that paint a largely similar picture.
2
5
Terminology: As is discussed in more detail in essay 1, the phrase ‘project
concept’ is generally used in literature to denote four distinct
meanings:
a) A post-facto summary of the project’s main point
b) The notion of [what a] ‘project’ [is] (the concept of ‘project’)
c) An idea for a (specific) project
d) The name of a (project) life-cycle phase
Of these, this dissertation focuses solely on ‘project concept’
as something that can be chosen and decided upon, and
something that precedes the project (as it can impact the project
that follows) – a notion that corresponds with the quote from
Williams and Samset 2010 (above).
The focus of this dissertation is therefore on ‘project concepts’
as ideas for a project and not as any of the three other distinct
meanings that the term is used to denote.
6
Terminology: The terms ‘effectiveness’ and ‘efficiency’ (in relation to project
performance) are used in line with the dichotomy laid out by
Miller & Lessard (2001a:14–15), wherein:
• effectiveness corresponds to external performance: overall
utility, market success, social, environmental, and developmental
criteria (‘doing the right project’), and
• efficiency to internal performance: costs, schedules, and
technical performance (‘doing the project right’).
3
7
Terminology: Because using the word ‘concept’ when describing concepts in
general could in this dissertation potentially lead to confusions,
I’ve tried to avoid the use of ‘concept’ except when
a) I am discussing ‘project concepts’; b) quoting; c) discussing
what ‘concepts’ are.
To avoid confusion, I am therefore using the terms ‘notion(s)’,
or ‘construct(s)’ where one would otherwise use the term
‘concept(s)’
4
These concerns, and the questions implied by them, underlie the purpose
of this essay-based dissertation Simultaneously, these concerns steer
the detailed approach taken. This dissertation therefore constitutes
a four-pronged foray into a set of related and mutually supporting
research questions:
RQ1: What are ‘project concepts’ and what forms do they take?
Going forward, if project concepts are real (in the same sense and extent
as projects are ‘real’), project concepts must also come from somewhere
– both in the sense of having an origin and of being brought forth by
someone or something. The next, obvious question therefore is to
investigate the design8 process that instigates project concepts:
RQ3: How can project concepts positively affect the subsequent project?
Finally, building on the assumptions that project concepts are ‘real’, and
that project concept design can contribute to the increased effectiveness
and efficacy of the subsequent project, a final, crucial question to explore
is how and due to what kinds of factor project concept design can be
facilitated or impeded.
8
Terminology: This dissertation systematically refers to the human activity
that creates/shapes project concepts as ‘design’. See page 62 for
details.
5
The fourth and final research question asks, “What kinds of factor
can facilitate or impede successful project concept design?” and
this question is touched upon in all three essays. In response to this
question, the dissertation finds that project concept design is a creative
knowledge process, which implies that, first, creativity is crucial, and
that (by implication) organisations must foster creativity to achieve
creative project concept design. Second, the dissertation highlights that
creativity is a process and not an event. Therefore, organisations must
be willing to devote sufficient time to the process and organisational
actors should understand that even major shifts are based on accruing a
multitude of seemingly inconsequential ‘creativities’ in a social process
of ‘creativitying’9. Third, that creative process relies on knowledge, and
the access to and discovery of knowledge is crucial fodder for project
concept design. Further, this dissertation goes on to point out that
the project concept design process can benefit from the availability of
concept design tools, and that while some of these tools are cognitive
and contribute primarily through facilitating knowledge transformations,
other tools are social and facilitate the flow and exchange of knowledges.
Finally, the dissertation outlines a number of factors that can impede
the project concept design process or limit the process’s ability to
benefit the subsequent project, such as using project concept design
to legitimise a foregone conclusion or pet project; unduly limiting the
9
Read more: I have a lot to thank Cummings, Bilton, and ogilvie (2015) for
formulating the idea and the terminology I’ve used to illustrate
the creative process.
7
––––––––––
The three enclosed essays are then presented in the appendix. The first
essay, which has not yet been published, is offered without copyediting
or layout, and will be excluded from the online repository version of this
thesis. Essays 2 and 3 are offered in final published format (including
formatting and copyediting), courtesy of their publishers: Technology
Innovation Management Review and Roskilde University Press.
But project concepts are not merely a neutral sub-topic of the Study of
Projects. Instead, as will be subsequently argued, introducing the focal
phenomenon of project concepts into the field of the Study of Projects is
tantamount to calling for a broadening of the customary understanding
of the scope of the Study of Projects, while simultaneously questioning
some of the assumptions that have traditionally underpinned the field.
Therefore, understanding the position occupied by the literature on
project concepts necessitates seeing it in light of the state of the art of
the Study of Projects as a whole.
10
Read more: For broader discussions as to why the Study of Projects should
show an interest in its history, see Söderlund & Lenfle, 2011;
Söderlund & Lenfle, 2013
10
11
Read more: For literature on these, see e.g., Berger & Luckmann, 1966; Meyer
& Rowan, 1977; Lundin & Söderholm, 1995; Packendorff, 1995;
Whittington, 2006; Jarzabkowski & Spee, 2007; Golsorkhi et al.,
2010; Vaara & Whittington, 2012
12
Read more: For literature on these, see e.g., Glaser & Strauss, 1967; Glaser,
1978; Hevner & Chatterjee, 2010; Gregor & Hevner, 2013; Gylfe,
2017; Holton & Walsh, 2017
13
Read more: All the mentioned megatrends (and many more) have had an
impact on the Study of Projects, see e.g., Schneider, 1995; Barber,
Tomkins & Graves, 1999; Bresnen, Goussevskaja & Swan, 2004;
Lee-Kelley & Sankey, 2008; Aarseth et al., 2017; Ika et al., 2020;
Müller & Klein, 2020
14
Read more: For more detailed discussion of the history of the Study of
Projects, see e.g., Söderlund, 2004b; Whitty & Schulz, 2007;
Lenfle & Loch, 2010; Morris, 2010; Morris, 2011; Engwall, 2012;
Lenfle, 2012; Garel, 2013; Hughes, 2013; Morris, 2013a; Padalkar
& Gopinath, 2016
15
Read more: See e.g., Geraldi et al., 2008; Lalonde, Bourgault & Findeli, 2010;
Morris, 2011
16
Elaboration: The following remaining structures are often mentioned as
results of early projects: The Great Pyramids, Stonehenge, the
Coliseum of Rome, the Great Wall of China
11
Interestingly, one might argue that the early industrial society, with
its emphasis on mass production, economies of scale and attending
hierarchical command structures, is the one distinct historical era
during which temporary endeavours were relegated to a marginal
role. Industrialisation’s novel approaches to industry and economics
posed new, special challenges and what we today know as Management
and Organization Studies was established to help address these novel
challenges. It is therefore no surprise that pre-WWII management
science had no love lost for and little to offer the management of
temporary endeavours. Due to management science’s indifference, the
onus of developing a doctrine for managing these temporary endeavours
fell to engineers. The overall management and directing of large
engineering ventures (whether they be intercontinental railroads, dams,
or luxury liners) became a specialised sub-field of engineering: that of
engineering management17.
Many sources credit World War II and the subsequent Cold War
megaprojects (e.g., Manhattan project, Atlas, Polaris, etc.) for laying
the foundations for project management, and while such accounts
often cite specific armament design projects as loci for ground-breaking
developments in project management, these accounts should be taken
with a truckload of salt. Subsequent detailed re-investigations of many
of these projects have not only failed to find support for earlier claims
but show a quite different picture18. Contemporary revisiting of these
landmark projects shows, instead, that the novel approach that came to
be known as “project management” was not so much about new methods
of managing and co-ordinating the planning and implementation of
vast, complex endeavours, often utilising leading-edge technologies,
but instead was premised on an increasing desire by the parties
financing such endeavours to be able to direct, monitor and – when
needed – intervene (See Lenfle & Loch, 2010). Amid the Cold War arms
race, an approach able to successfully produce one-off results while
17
Note, please: The engineering management of the industrial era (that I am
here referring to) is related to but not identical to the eponymous
modern academic discipline.
18
Read more: For instance, the so called ‘Manhattan project’ is often credited
for having had a pivotal role in the development of project
management. This link is in fact dubious as the Manhattan
project clearly deviated from what is (today) seen as the project
management approach (see Lenfle & Loch, 2010; Morris, 2011;
Lenfle, Le Masson, Weil, 2016)
12
19
Elaboration: As Lenfle and Loch (2010) argue, modern PM approaches have
less to do with heightening project efficacy or efficiency and are
more based on appeasing managers’ and buyers’ craving for
control and predictability.
20
Note, please: The Study of Projects was also not developed entirely without
academic influences as many of the fundamental pieces (e.g.,
systems analysis, precedence diagrams, resources scheduling,
etc.) were adapted straight out of academia, but their diffusion
and mode of utilisation was not driven by scholarly interests
(Read more in Morris, 2010)
21
Read more: See e.g., Morris, 2011; McCurdy, 2013; Morris, 2013a.
22
Elaboration: Central professional associations were founded early in the
development of the discipline (IPMA, 1965; PMI, 1969; APM,
1972). See also Morris et al., 2006
13
short, for a very long time, the development of the discipline had been
conducted without the active participation of a scientific interest and
the purpose of research and publishing regarding the discipline was
predominantly prescriptive (not descriptive) (Turner, Pinto & Bredillet,
2011).
23
Read more: See e.g., Betts & Lansley, 1995; Turner, Pinto & Bredillet, 2011.
24
Read more: To name some examples: IMEC (International Program in the
Management of Engineering and Construction) (see Miller &
Lessard, 2001a & 2001b); ‘Rethinking Project Management:
Developing a New Research Agenda’ (see Winter, Smith, Morris
& Cicmil., 2006; Atkinson, Crawford & Ward, 2006; Cicmil et al.,
2006); and the Concept Research Programme (see concept.ntnu.
no and Williams et al., 2010)
25
Read more: During the last 20 years, a number of prominent papers and
books have been published, featuring titles combining words like
‘rethinking’ or ‘reconstructing’ with ‘project management’ (e.g.,
Winter, Smith, Cooke-Davies & Cicmil, 2006; Andersen, 2008;
Sauer & Reich, 2009; Morris, 2013a; Svejvig & Andersen, 2015;
Jacobsson, Lundin & Söderholm, 2016).
14
The last two decades have therefore shown a discipline very much
different from earlier times. Not only has the Study of Projects been
approached using novel approaches31 – even some approaches that are
26
Read more: See e.g., Lundin & Söderholm, 1995; Packendorff, 1995; Atkinson,
1999; Williams, 1999; Pender, 2001; Shenhar, 2001; Engwall,
2003; Söderlund, 2004a&b; Cicmil & Hodgson, 2006: Winter,
Smith, Morris & Cicmil, 2006; Lenfle & Loch, 2010; Söderlund,
2011a; Hällgren, 2012; Mullaly, 2014.
27
Note, please: Pinto and Winch (2016), in a tribute to the achievements of
P.W.G. Morris, use the term ‘unsettling’ to describe Morris’ effect
on the Study of Projects. By using the same term, I too salute
Morris’ life’s work.
28
Read more: See e.g., Turner & Huemann, 2001; Pant & Baroudi, 2008;
Walker, 2008
29
Terminology: PMJ: Project management journal; IJPM: International Journal
of Project Management
30
Read more: See e.g., Turner, Pinto & Bredillet, 2011. For a review, see Betts &
Lansley, 1995.
For examples, see e.g., Hastings, 1995; Johns, 1995; Pitagorsky,
1998.
31
Read more: See e.g., Green, 2006; Whitty & Schultz, 2007; Nogeste, 2008;
Blomquist et al., 2010; Blomquist & Lundin, 2010; Whitty, 2010;
Fuller, Dainty & Thorpe, 2011; McKenna & Metcalfe, 2013; van
der Hoorn, 2016a, Petter & Carter, 2017
15
32
Read more: See e.g., Sewchurran, 2008; Yeung, Chan & Chan, 2012; de
Bakker, Boonstra & Wortmann, 2012; Metcalfe & Sastrowardoyo,
2013; Floricel et al., 2014; van der Hoorn & Whitty, 2015; Geraldi
& Söderlund, 2016; Rolfe, Segal & Cicmil, 2017; Floricel &
Piperca, 2017
33
Read more: See e.g., Hodgson, 2002; Hodgson & Cicmil, 2006, 2007;
Lindgren & Packendorff, 2006; Marshall, 2006; Cicmil &
O’Laocha, 2016
34
Read more: See e.g., Rand, 2000; Rämö, 2002; Manning, 2008; Blomquist
& Lundin, 2010; Drouin & Jugdev, 2013; Winch, 2014, van der
Hoorn, 2016b
35
Read more: See e.g., Bredillet et al., 2013; Floricel et al., 2014
36
Read more: See e.g., Jarzabkowski & Spee 2007; Orlikowski, 2010; Vaara &
Whittington 2012
16
The Study of Projects has not been at the forefront of adopting practice
research, but neither has the practice turn bypassed the Study of
Projects. While projects-as-practice research was not unheard of prior
to 200637, since the prominent 2006 call for more research into the
actuality of projects (Cicmil et al., 2006), there has been a significant
increase in projects-as-practice research38. Then again, even if projects-
as-practice has become accepted as one valid approach to studying
projects, it remains a relatively marginal approach. Hence, we still know
comparatively little about the “actuality of project-based working and
management” (Cicmil et al., 2006:675).
37
Read more: See e.g., Boddy & Macbeth, 2000; Blackburn, 2002; Pitsis et al.,
2003.
38
Read more: See e.g., Hällgren & Wilson, 2008; Manning, 2008; Hällgren &
Söderholm, 2011; Oksman, 2013; Floricel et al., 2014; van der
Hoorn & Whitty, 2017; Buchan & Simpson, 2020
39
Read more: See e.g., Lechler, Ronen & Stohr, 2005; Yang & Fu, 2014; Luiz et
al., 2019
40
Read more: For further literature discussing the theory of constraints in
projects, see e.g., Rand, 2000; Steyn, 2001; Yeo & Ning, 2002;
Trietsch, 2005; Zwikael, Cohen & Sadeh, 2006; Gill, 2008; Long
& Ohsato, 2008; Ordoñez et al., 2019.
17
not shy away from painful questions and that saw projects not as a value-
neutral exercise in optimisation but as a practice that must deal with
issues such as power, politics, exploitation, ethics, equality, morality, and
values 41. This initiative has further played a pivotal role in engendering
the subsequent ‘rethinking’ movement.
41
Read more: For some seminal contributions in this direction see e.g., Kreiner,
1995; Lundin & Söderholm, 1995; Packendorff, 1995; Hodgson,
2002; Hodgson & Cicmil, 2006; Cicmil & Hodgson, 2006;
Hodgson & Cicmil, 2008; Ika & Hodgson, 2014; Packendorff &
Lindgren, 2014; van der Hoorn & Whitty, 2015; Lloyd-Walker,
French & Crawford, 2016
42
Read more: See e.g., Snider & Nissen, 2003; Winter, Andersen, Elvin &
Levene, 2006; Modig, 2007; Olsson, 2007; Lenfle, 2012; Garel,
2013; Jacobsson, Burström & Wilson, 2013; Maier & Branzei,
2014; Ojansivu & Alajoutsijärvi, 2015; Bakhshi, Ireland & Gorod,
2016
43
Read more: See e.g., Loo, 2002; Helgadóttir, 2008; Corvellec & Macheridis,
2010; Bredillet, 2014; Lopez & Medina, 2015; Biedenbach &
Jacobsson, 2016; Klein, 2016; Lohne et al., 2017; Ljungblom &
Lennerfors, 2018
44
Read more: See e.g., Buckle & Thomas, 2003; Thomas & Buckle-Henning,
2007; Legault & Chasserio, 2012; Henderson, Stackman & Koh,
2013; Pinto, Dawood & Pinto, 2014; Pinto, Patanakul & Pinto,
2017; Greer & Carden, 2021
45
Read more: See e.g., Turner, Huemann & Keegan, 2008; Turner, Lindgard &
Francis, 2009; Gallagher, Mazur & Ashkanasy, 2015; Walker &
Lloyd-Walker, 2016; Darling & Whitty, 2019
46
Read more: See e.g., Cicmil & Hodgson, 2006; Hodgson & Cicmil, 2008;
Ballard & Tommelein, 2012; Scott, 2012; Mesly et al. 2013;
Molloy & Chetty, 2015
47
Read more: See e.g., Tam, 1999; Sonuga, Aliboh & Oloke, 2002; Sichombo
et al., 2009; Osei-Tutu, Badu & Owusu-Manu, 2010; Molloy &
Chetty, 2015; Locatelli et al., 2017; Damoah et al., 2018
18
The previous chapter has discussed the history of the Study of Projects
and contemporary approaches in the Study of Projects. Simultaneously,
the previous chapter has not paid any special attention towards the
literature regarding “Project concepts, project concept design, and other
topics affecting the front-end of projects” – topics that are central to this
dissertation. To that end, this section investigates how literature on the
Study of Projects understands the project front-end, and what role (in
that context) project concepts are seen to be playing.
48
Elaboration: None of the topics mentioned above (gender, exploitation, well-
being, etc.) have reached the point of being significant enough
to have been among the 43 focal trends identified in the Study of
Projects (during 2001–2019) by Wawak and Woźniak, 2020.
19
Therefore, there are several levels of links between projects and parents.
Furthermore, while one might consider some of these links to be
irrelevant, even nuisances, others are undoubtedly crucial to the ability
of the project to produce something of value – even to the existence
of the project. Moreover, while some of these links are predominantly
49
Terminology: Parent organisations are defined as organisations that contribute
to the project by offering funds, manpower, or equivalent
resources.
50
Elaboration: The so-called “triple constraint” or “iron triangle” of cost,
schedule and performance is still in widespread use in both in
practitioner-oriented and academic literature (e.g., Catanio,
Armstrong & Tucker, 2013; Garton & McCulloch, 2004; Norrie
& Walker, 2004; Schwalbe, 2006; Tonnquist, 2016; Webster &
Knutson, 2006)
51
Terminology: This dissertation systematically uses the term ‘organisational
imperative’ to denote whatever transitory goals or stable values
organisations may have, around the achievement of which the
organisation’s activity is structured. Therefore, while goals
set in an organisational strategy are a typical example of an
organisational imperative, the phrase ‘organisational imperative’
also encompasses stable values, such as ‘profit’ or ‘equality’.
20
52
Read more: See e.g., Pinto & Slevin, 1987; Belassi & Tukel, 1996; Munns &
Bjeirmi, 1996
53
Read more: See e.g., Gaddis, 1959; Posner, 1987; Parkin, 1996; Hauschildt,
Keim & Medcof, 2000
54
Read more: See e.g., Avotos, 1983; Gough-Palmer, 1983
55
Read more: See e.g., Cleland 1994; Taylor 2004; Kerzner 2009; Gustavsson
2019
56
Note, please: Investigating what the PMBoK refers to as developing a project
charter, one notices that the PMI’s conceptualisation of the
activity/process uses the results of the project front-end as
inputs. Hence, the project front-end would fall outside the PMI’s
view of a project’s temporal scope.
21
One approach to trying to fill that relative vacuum and explore the
missing links between parent organisations and projects has been centred
around the construct of a ‘project front-end’59 and attendant calls for the
Study of Projects to pay more attention to it. While one can understand
the project front-end as a timespan, or as a project phase, I find it most
fruitful to understand the project front-end as something notional.
57
Read more: See e.g., Lundin & Söderholm, 1998; Grabher & Ibert, 2011;
Morris, 2013b
58
Read more: For similar calls, see e.g., Abdul-Kadir & Price, 1995; Barton,
2002; Atkinson, Crawford & Ward, 2006; Morris, Pinto &
Söderlund, 2011; Morris, 2013a
59
Read more: See e.g., Artto, Lehtonen & Saranen, 2001; Morris, 2009; Hjortsø
& Meilby, 2013; Andersen, Samset & Welde, 2016; Artto, Ahola &
Vartiainen, 2016
60
Read more: See e.g., Miller & Hobbs, 2005; Samset, 2009; Williams &
Samset, 2010; Edkins et al., 2013; Andersen, Samset & Welde,
2016; Samset & Volden, 2016; Aaltonen, Ahola & Artto, 2017;
Alfredsen Larsen, Karlsen & Andersen, 2020; Alfredsen Larsen et
al., 2021
22
61
Read more: Sometimes, and especially in R&D, NPD, and innovation project
literature, the phase is also referred to as the ‘fuzzy front-end’.
See e.g., Burström, 2012; Thomas, George & Buckle-Henning,
2012; Kock, Heising & Gemünden, 2016
62
Read more: The terms ‘concept phase’ and ‘conceptualisation phase’ (e.g.,
Lansiti, 1995; Burström, 2011; Rolstadås et al., 2015) and
‘conceptual design phase’ (e.g., Abdul-Kadir & Price, 1995;
Kerzner, 2009; Julian, 2016) are sometimes used synonymously
with ‘front-end phase’ while sometimes the term is used to denote
that part of the front-end that deals with project concepts (and
not with e.g., contracts, financing, etc.)
63
Read more: Also, pre-project phase and pre-project planning phase. See e.g.,
Miller & Hobbs, 2005; Wang & Gibson, 2006; Zhu, Jiang & Yu,
2020
64
Read more: The phrase ‘exploratory phase’ occurs in scholarship mostly
referring to an early phase of a research venture but is at times
also used when discussing projects in general. See e.g., Lampel,
2001; Turner et al., 2014; Melese et al., 2017
65
Read more: Several authors (e.g., Hall, 1982; Morris & Hough, 1987; Miller
& Lessard, 2001a; Miller & Hobbs 2009; Andersen, Samset &
Welde, 2016) describe project front-ends that lasted several
years.
66
Read more: For some suggested sub-divisions within the front-end phase, see
e.g., Rosen, 2004; Andersen, 2009.
23
67
Read more: For literature on project benefits realisation, see e.g., Breese,
2012; Breese et al., 2015; Serra & Kunc, 2015; Keeys & Huemann,
2017; Terlizzi, Albertin & de Oliveira Cesar de Moraes, 2017;
Zwikael & Meredith, 2019; Svejvig & Schlichter, 2020
68
Read more: For literature on project value management, see e.g., Thiry,
2001; Male et al., 2007; Bowen et al., 2010, Maniak et al., 2014;
Martinsuo & Killen, 2014; Gillier, Hooge & Piat, 2015, Martinsuo,
2020
69
Read more: For some further literature on project concepts, see e.g., Neal,
1995; Floricel & Miller, 2001; Miller & Hobbs, 2005; Joham,
Metcalfe & Sastrowardoyo, 2009; Williams, 2009; Smith &
Winter, 2010; Williams & Samset, 2010; Shiferaw, 2013; Akbar &
Mandurah, 2014; Rolstadås et al., 2015; Samset & Volden, 2016;
Volden, 2019, Picciotto, 2020
70
Note, please: While this description is not wholly accurate (as the terms
are sometimes used synonymously, even haphazardly), I will
nevertheless summarise the differences between the ‘benefits
realisation’, ‘value management’, and ‘project concepts’ as
follows:
Whereas Benefits realisation focuses on identifying the central
products/results (benefits) and pays attention to their coming
to be, Value management often focuses on the instrumental,
quantifiable value of these benefits. Therefore, one could
characterise one to focus more on instrumental, monetary
yield, whereas the other is more focused on production. Project
concepts – in contrast – focus on a more conceptual, even
abstract level, and while project concepts do thereby not similarly
lend themselves to instrumental applications, they offer a
significantly broader scope and applicability.
Even so, all three have in common that they – in their own way –
facilitate the conceptual structuring of the project front-end.
For a related discussion, see Eskerod, Ang & Andersen, 2018
71
Terminology: This dissertation systematically uses the term ‘organisational
wherewithal’ to signify the totality of resources (personnel,
abilities, material, finances, etc.) and processes that are available
to (or can be made available to) the project.
24
become tools for interpreting the relationship between parent and project
organisations and offer potential links between the Study of Projects and
Management and Organization Studies.
72
Read more: See e.g., Wells, Wardman & Whetton, 1993; Floricel & Miller,
2001; Cohen & Palmer, 2004; Miller & Hobbs, 2005; Kenward &
Monnickendam, 2006; Skibniewski & Vecino, 2012; Rawlins &
Westby, 2013),
73
Read more: See e.g., Randle, 1960; Scott & Yang, 1991; Ernst, 2002; Cooke-
Davies; 2009; Miller & Hobbs, 2009; Morris, 2009; Næss, 2009;
Williams, 2009; Xie & Zhang, 2011.
74
Elaboration: The point is to emphasise that – unlike several project related
tools or concepts, such as ‘work breakdown structures’ – project
concepts exist independently of there being a word or term for
them.
75
Read more: See e.g., Lansiti, 1995; Buganza, Dell’Era & Verganti, 2009;
Morris, 2009; Hjortsø & Meilby 2013; Stawasz & Stos, 2016;
Welde & Odeck 2017
76
Read more: See e.g., Randle 1960; Ernst 2002; Samset 2009; Mang & Reed
2012; O’Toole 2013; Helm et al. 2016; Abrell & Karjalainen 2017.
25
part of the front-end. Some of these forms of project concept design are:
systematic searching for new project concepts – project concepts to act
as alternatives to already existing project concepts and to complement
existing project concepts77; probing existing project concepts to develop
them further78; selecting (using a wide range of methods) a set of
project concepts to move forward with79. While the extant literature
acknowledges that project concepts are purposefully created (i.e.,
‘designed’) the focus of that literature is not on action (project concept
design) but on the result (project concepts).
But while these forms of project concept design were here presented in an
order (new concepts, developing existing concepts, selecting concepts),
the extant literature rarely offers such clarity. Instead, indices are
presented haphazardly, and most contributions focus predominantly on
one of these forms. Further, some sources describe design activities that
follow a top-down approach, while others detail a bottom-up method. 80
77
Read more: See e.g., Astorg et al. 2007; Shedletsky, Campbell & Havskjold
2009; Williams, Terpenny & Goff 2009; Börekçi, Kaygan &
Hasdoǧan 2016.
78
Read more: See e.g., Heidenberger & Stummer 1999; Ernst 2002; Hagen
2009; Wilford & O’Brien 2016; Welde & Odeck 2017
79
Read more: See e.g., Smith-Daniels & Smith-Daniels, 2008; Andersen, 2009;
Scheibehenne & von Helversen, 2009; Williams, Terpenny &
Goff, 2009; Wright, Bolger & Rowe, 2009; Pettitt & Westfall 2015
80
Read more: See e.g., Diaz et al., 1998; Whittle, Stange & Hanson, 2007; van
der Heijden, 2009; Bochner & Storey, 2011; Schubert et al., 2011;
Al-Faresi et al., 2013; Börekçi, Kaygan & Hasdoǧan, 2016
81
Read more: See e.g., Ernst, 2002; Cooke-Davies, 2009; Miller & Hobbs,
2009; Williams & Samset, 2010.
82
Read more: See e.g., Kubal, 1996; Jaafari & Manivong, 1999; Gransberg et al.,
2013; Banihashemi et al., 2017
26
fit with realities, but also with each other83. Even so, while the literature
contains indications of the importance of fit, the treatment of the topic
is not comprehensive, nor does it comment on how fit can be achieved.
Another important aspect to note is that the literature not only depicts the
initial project concept (the initial idea for a project) as the starting point
of the project front-end 84, but also sees project concept design as having
a clear role in facilitating the shift from the project front-end to the next
project phase. The literature repeatedly describes project concepts as
facilitating a thorough up-front evaluation of a project’s viability and the
role project concepts therefore have in enabling decisions on whether a
project should move forward or be discarded85. Therefore, not only do
initial project concepts initiate the project front-end, once those initial
project concepts have been developed sufficiently they also initiate the
project proper (or show that the project should be discarded).
83
Read more: See e.g., Smith-Daniels & Smith-Daniels, 2008; Andersen, 2009;
Hagen, 2009; Skibniewski & Vecino, 2012
84
Read more: See e.g., Scott & Yang, 1991; Neal, 1995, Morris, 2009; Næss,
2009; Xie & Zhang, 2011.
85
Read more: See e.g., Randle, 1960; Grundy, 2001; Cohen & Palmer, 2004;
Morrison & Brown, 2004; Miller & Hobbs, 2005; Hagen, 2009;
Armour, 2012; Tsai & Chen, 2013; Volden & Samset, 2017; Zorzal
et al., 2017; Matthies & Coners, 2018.
86
Elaboration: Some typical front-end activities such as market studies, focus
group interviews, business intelligence may be both relevant and
pertinent to project concept design (without, however, being
directly part of it), while other activities (such as preliminary
negotiations with potential subcontractors) are only tangentially
related.
87
Read more: See e.g., Lansiti, 1995; Miller & Lessard, 2001a; Olsson, 2006;
Buganza, Dell’Era & Verganti, 2009; Hagen, 2009; Miller &
Hobbs, 2009
27
88
Read more: See e.g., Al-Faresi et al., 2013; Pettitt & Westfall, 2015; Wilford &
O’Brien, 2016.
89
Read more: See e.g., Shedletsky, Campbell & Havskjold, 2009; Williams,
Terpenny & Goff, 2009; Schubert et al., 2011
28
Second, while in some circles the project front-end has become accepted
as an integral part of (or at the very least as an overture to) the project,
in other circles any mention of a project front-end is seen as a challenge
to the claim that ‘professional’ project management is as an inherently
correct and sufficient discipline90. This tension and the resulting less-
than-uniform inclusion of the project front-end into the scope of projects
and the Study of Projects continues to hamper systematic and rigorous
investigation of the project front-end.
90
Read more: For related discussions, see e.g., Hodgson, 2002; Cicmil
& Hodgson, 2006; Morris et al., 2006; Hodgson & Muzio,
2011; Pellegrinelli, 2011; Legault & Chasserio, 2012; Bredin &
Söderlund, 2013; Konstantinou, 2015; Hodgson & Paton, 2016;
Gemünden & Aubry, 2017; Miterev, Engwall & Jerbrant, 2017;
Picciotto, 2020.
29
3 CONTEMPLATING METHODS
Science, I’d argue, is actually better and more convenient than a miracle,
because you don’t spend the next 2000 years worshipping the scientists, you
can be like ‘thanks.’ (Oliver, 2018)
It all boils down to whether we see the purpose of the Study of Projects
(and Management and Organization Studies at large) to be that of
furthering understanding or that of prescription91. If understanding is the
main goal, we should be fundamentally willing to see a phenomenon from
as many viewpoints as can help inform our understanding of it. In this
mode of study, a project is a project but not only a project. Approaching
a phenomenon as a ‘project’ is sensible if treating it as such helps to
broaden our understanding of that phenomenon. Science that is aimed
at understanding does not monopolise or colonise, nor does it lead to
‘epistemological emptying’. If I want to study an urban reorganisation
as a project, that does not preclude someone else from studying it as a
case in political science, nor a third from studying it as related to social
movements. On the contrary, approaching a phenomenon from several
angles and using diverse approaches should be welcomed, and the results
from using the varied perspectives should be studied, compared and
pondered.
91
Note, please: For a similar discussion, see March, 1997.
31
In line with the rationale given above, the following are common,
research-relevant characteristics of projects92. I start by quickly itemising
these characteristics below, and will expand upon them and their
implications for practitioners and researchers in subsequent paragraphs:
Projects are artificial and do not exist in nature. Being artificial, projects
have been made by someone or something (see Simon, 1996). This begs
the question: who or what decided ‘let’s have a project’? Limiting this
discussion to organisational projects, projects are commonly understood
as being begun by ‘organisations’. But as Cyert and March (1963)93 noted,
organisations are not unitary, organisations do not have goals, and,
therefore, organisations do not start projects. Instead, organisations
could more accurately be described as coalitions (or coalitions of
coalitions), wherein processes such as goal-setting and decision-making
are based on consensus. Hence, decisions to form projects are inherently
made by people – singly or in ‘coalitions’ – thereby highlighting the
significance of human agency, group dynamics, and the potential agendas
of organisational actors.
92
Note, please: This approach to characterizing projects has some commonality
to the Wittgensteinian approach of seeing and seeking family
resemblances (Wittgenstein, 1958: §65–71).
93
Read more: For a contemporary take on ‘coalitions’ in organisations, see
Mithani & O’Brien, 2021.
32
Projects being artificial creations, they are also governed only by human
laws. This has two important implications: first, while projects’ physical
end results will need to obey the laws of their intended realm (gravity,
material properties, information processing, etc.), the projects themselves
are artificial. Accordingly, projects need only obey human laws, such
as communication rules, codes of conduct and accounting principles.
Second, while these human laws are typically partially inherited from
the participating organisations, they also must be tailored to the needs
of the project and the participating organisations.
94
Elaboration: The issue of permanence/temporariness of projects is often
discussed, and while no organisations are strictly permanent, the
point is that projects are more temporary (organisations) than
others, because projects are valued all the more, the quicker they
have achieved what they were formed to do.
33
Beyond these parent organisations there are often third parties and
stakeholders –individuals and coalitions – who have a stake in the project
or whose collaboration and consensus or (at least) non-obstruction is
desirable, even necessary for the project. Given that the fundamental
interests of even the project’s parent organisations are not perfectly
aligned, projects are more often than not the focal point of divergent
interests and divided loyalties. Likewise, even in the case of simple,
internal projects, assuming that the project would not be the focal point
95
Please note: The Study of Projects differentiate between projects,
programmes (also referred to as programs), and [project]
portfolios. Programmes are typically conceived of as groups of
interdependent projects that together form a larger whole (e.g.,
Pellegrinelli, 1997; Lycett, Rassau & Danson. 2004), whereas
[project] portfolios are sets of projects that – while certainly
competing for scarce resources – are functionally largely
independent.
34
96
Elaboration: Conflicts in projects can either be carry-overs from the parent
organisation (long-latent conflicts catalysed by the project into
flaring up) or can also be project-born.
36
97
Terminology: The term simple context is here used in accordance with the
typology outlined by Snowden and Boone (2007). Simple
contexts are characterised by all pertinent aspects being known,
and cause-and-effect relationships being stable and known.
98
Read more: See e.g., Samset, 2009; Williams & Samset, 2010; Shiferaw, 2013.
37
Third, the project’s inertia is at its lowest point, very few costs have yet
been sunk, path-dependence is at its low-water mark, and commitments
to follow a specific course of action are at their minimum99. Therefore,
the starting of projects also ideally offers the widest range of options
available and project decision-makers and project concept designers,
allowing projects to mature into very different, yet equifinal100 forms. This
also means that there might even be ambiguity about the type of solution
the project should try to produce101.
99
Note, please: Although path dependence and public commitments are at a low
point, this does not mean that project starting decisions would
be free of such issues. As noted by e.g., Flyvbjerg (2009), the
very lack of a project’s inertia in combination with a scant basis
of known data may also make project starting very vulnerable to
path dependence, lock-in, and forms of escalation (see e.g., Staw
& Ross, 1989). See more also in essay 1.
100
Terminology: A problem or need can often be satisfied through various,
different, yet (partially) equifinal (having same result) solutions.
For example, ‘shelter from rain’ can be achieved by a roof, a cave,
or an umbrella.
101
Note, please: While some see such alternative but equifinal solutions mainly as
a way to offer alternative nuances (e.g., Meuchel, 2000; Grundy,
2001), others call for deliberate fundamental diversity (even
radical divergence) among alternative solutions (Næss, 2009;
Williams & Samset, 2010) at the early stages of projects.
102
Terminology: This dissertation uses the phrase ‘proto-project’ to indicate
the nascent, often loose organisation that conducts the project
front-end activities before the project (and thus the project
organisation) have been formalised.
38
those elements of the parent organisation(s) that are central to the proto-
project. Second, as the proto-project is likely to evidence significant
change – in terms of organisation, purpose, tasks and participants – in
the timespan of the front-end, the researcher will need to be focused
on change and using a research set-up that is not dependent on the
benevolence of a single actor or party.
The first pitfall is the duality of project concepts: tacit and explicit, private
and shared. These two aspects are linked, but at the same time they are
so different that their research methods unavoidably diverge. Such a
situation would be troublesome because, if one focuses on one aspect
of the duality, the other aspect would be largely bypassed. Furthermore,
while one might see the explicit project concepts as ‘poor copies’ of the
‘true’ tacit mental models (and would therefore want to focus on the tacit
aspect), this would place undue focus on the individual facet of project
concept design. Simultaneously, even while the explicit may indeed be
39
The second pitfall concerns timing: when should one study a project
concept? As project concepts have no point of plenitude, and with project
concepts potentially developing significantly during a project’s front-end
(and beyond), selecting any specific point at which to study the project
concept is precarious. Moreover, any research approach based on a
snapshot would risk missing out on the history of what came before,
and the future developments.
103
Terminology: In the context of this dissertation, I use the term human
agency referring to the abilities (real or believed) of humans as
individual/independent actors to:
a) analyse/make sense of their situation;
b) design alternatives/project probable future developments;
c) evaluate potential avenues and future outcomes (including
the effects of personal preferences) and act (and argue) on their
behalf.
104
Elaboration: Human agency is one of those concepts that – while often
referred to as if it was a pithy, clear concept – is a somewhat
more complicated mental construct (see e.g., Emirbayer &
Mische, 1998).
Emirbayer and Mische (1998) identify three constitutive
elements of human agency: an iterational element; a projective
element; and a practical-evaluative element. In their description
the iterational element is based on the individual’s selective
reactivation of their past patterns of thought and action, thereby
helping stabilise and order their identities and ‘social universes’
(i.e., act as foundation for their perception of self in relation to
other).
More interestingly Emirbayer’s and Mische’s description of the
projective and practical-evaluative elements are directly relevant
to project concepts and project concept design, as the projective
and practical-evaluative elements of human agency are described
as: “Projectivity encompasses the imaginative generation by
actors of possible future trajectories of action, in which received
structures of thought and action may be creatively reconfigured
in relation to actors’ hopes, fears, and desires for the future.[…]
The practical-evaluative element […] entails the capacity of
actors to make practical and normative judgments among
alternative possible trajectories of action, in response to the
emerging demands, dilemmas, and ambiguities of presently
evolving situations.” (1998:971 [emphasis in original])
40
and evaluate/judge), is sine qua non for the ability to trace futures105
and ideate or design project concepts. Furthermore, human agency
is underpinned by the assumption that individuals and individual
viewpoints matter, and that actors are therefore liable to act (and justified
in acting) according to their own understanding of a situation. Hence, any
research design into project concept design needs to fully appreciate the
significance of the individuals (and their key characteristics) involved.
105
Note, please: The Study of Projects is divided regarding characteristics of
‘the future’, especially whether the projecting of a future is
fundamentally possible (See Flyvbjerg, 2016; Flyvbjerg &
Sunstein, 2016; Ika, 2018; Love, Ika & Ahiaga-Dagbui, 2019. See
also Kreiner, 2020 for a summary of this debate).
106
Elaboration: Within practice research it is (according to Orlikowski, 2010)
possible to identify three different streams of practice research:
practice as phenomenon; practice as perspective; practice as
philosophy:
Practice as phenomenon is interested primarily in practice in
the form of ‘what people actually do’ and there is an emphasis
on distinguishing ‘actual happening’ from the researchers’ and
subjects’ representations of events.
Practice as perspective utilises ‘practice theories’ as a lens to
study both the routine, lived character of the social as well as the
manner in which lived routine produces and reinforces social
structures.
Practice as philosophy tries to look beyond individuals and
societies, and instead construes practices as constitutive of social
reality and as determining for both individuals and societies.
(Orlikowski, 2010)
41
‘Zooming out’ and trying to embrace the entire practice (praxis, practices,
practitioners) of project concept design is, however, not without some
categorical risks. The most obvious risk with zooming out leads to an
entirety that is simply too extensive and/or prolonged to be followed.
This is an especially pressing concern with major endeavours, in
temporally prolonged processes, and in geographically distributed
projects, where there might be more loci of project concept design than
available researchers. But even when neither duration nor distribution
is problematic, there is also the risk of losing sight of important details
and interactions.
In the case of Essay 1, one central aim was to aim for high reliability and
replicability with regards to the gathering of the literature. Therefore,
the gathering of the literature was done using the search and screening
42
107
Elaboration: Grounded Theory (GT) is typically seen as a method to deal
with empirical (not literature) research, and the author’s
suspicion is that this conception is based on original grounded
theory’s relative disdain towards studying existing literature
in preparation for fieldwork (see Glaser & Strauss, 1967).
Simultaneously, as also grounded theory research typically
converts accounts of the empirical (whether those are gathered
through interviews, observations, etc.) into textual data, that
is then worked on using the GT toolkit (constant comparison,
various types of coding, memoing, one-upping, etc. See
Glaser, 1978; Dey, 2004; Holton & Walsh, 2017), there are no
fundamental reasons as to why data that is textual from the onset
could not act as the basis for GT-driven theorisation.
43
That PMSCC has been used in a research project and has managed to
produce very detailed and valuable data that agrees with theorisations on
the subject (extant theorisations as well as those developed in Essay 1),
gives much credence to the research method and the detailed activities
outlined in it.
As it was deemed highly likely that hidden goals would not be a subject
easy to broach, even less so in cases where people would themselves have
been hiding goals, the paramount goal of the interview setup was to a)
44
projects, studying project concept design using a method such as the one
detailed in Essay 2, would not also have been a suitable approach? And,
indeed, in many situations it might indeed be suitable, especially when
one focuses on theorising based on single cases or multiple cases within
one organisation. But should one aim to gain a context/organisation-
independent understanding, functional research considerations –
especially negotiating access – might dissuade from such an approach.
It did in my case.
108
Elaboration: I faced this critique both during and after publication of Essay 2.
109
Note, please: Given that this dissertation also utilises Simon’s conception of
‘the artificial’ – both in its understanding of what a project is, and
in relation to the role of designers and act of designing – one can
see both methods/approaches as broadly related.
46
The essay makes three contributions. First, it shows that project concepts
are characteristically dualistic (they exist both as tacit mental models
and as explicit descriptions), while also being multiplicities (project
concepts are compounds of other concepts) made up of a plethora of
detailed concepts. That project concepts are dualistic multiplicities offers
a deeper understanding of project concepts, and supports future theory
building, while understanding project concepts as multiplicities allows
for the conceptual creation of logical structures among project concepts.
Third, the essay argues that all projects have project concepts, and that
project concepts cannot thereby – by themselves – have a positive effect
on project efficacy. Instead, it argues that these positive effects on project
efficacy and efficiency are based not on project concepts, but on project
concept design – the concerted, up-front, conceptual consideration of
the project. Specifically, the essay postulates that project concept design
may benefit project efficacy and efficiency through three mechanisms:
a) concept alignment (project-internal notional alignment; aligning
the project with organisational imperatives; aligning the project with
organisational resources); b) concept meshing (making sure various
detailed project concepts fit together); and c) evaluation (allowing for
an informed early judgment of project viability). This way, the essay
not only finds backing for the claim that project concepts can support
project effectiveness and efficacy, but also exhibits those mechanisms
through which that positive effect can take place. These contributions
have significant potential for practitioners and for scholars in project
management and Management and Organization studies. All in all, Essay
1 makes a significant contribution to our collective knowledge of project
concepts, the processes that design them, the benefits they can bring
projects, and the organisations that employ projects.
This essay contributes in several ways. First, the essay makes a solid
argument that creative and design activities are typically iterative
processes (rather than being a linear process or made up of singular,
clear ‘Eureka’-like moments), that the goals of such processes are
emergent (rather than pre-determined), and that these processes are
composed of a myriad of minuscule and seemingly haphazard acts and
micro-interactions. Second, the essay proposes a workable process-
oriented research method to support investigating a range of creativity-
related phenomena, including project concept design. Finally, the essay
argues for the relevance of a growing body of literature that maintains
that social phenomena are rooted in and manifested through everyday
practices (what people do) – a point that should not be lost on the Study
of Projects.
50
This single-authored essay was published in the May 2015 as part of the
edited volume Project Management Theory Meets Practice (Edited by
Jan Pries-Heje and Per Svejvig; published by Roskilde University Press).
I would like to thank the Tre Smeder foundation and all the informants
who were willing to divulge their know-how on a potentially contentious
topic. Mikael Laakso and Juho Lindman also offered useful advice on
various versions of the manuscript draft. Thanks also to the editors and
the anonymous reviewers for their valuable comments.
52
53
5 COMING TO CONCLUSIONS
This dissertation has focused on exploring project concept design.
Focusing on project concept design is justified, on the one hand, by
claims made by some scholars that projects could accrue significant
benefits from attention to project concepts. Some of these claims see
project concepts as influencing a project’s ultimate success or failure110,
with some even going as far as stating that failing to design a project’s
concept destines the project to fail111. Simultaneously, other accounts link
project concepts to projects’ likelihood to be finished to specification, on
time, and within the project budget112.
On the other hand, as stated in the introduction, that same literature does
not offer a collected description of what project concepts are, does not
offer an account of how project concepts come into being nor of aspects
that support or inhibit project concepts coming into being, and does not
even offer a convincing explanation for how project concepts could yield
any of the proposed benefits.
110
Read more: See e.g., Randle, 1960; Ernst, 2002; Miller & Hobbs, 2005;
Williams & Samset, 2010
111
Read more: See e.g., Smith & Winter, 2010; Hjortsø & Meilby, 2013
112
Read more: See e.g., Wheelwright & Clark, 1992:40; Al-Sedairy, 1994:143;
Krishna, Moynihan & Callon, 2009:11; Stamatiadis et al.
2010:292; Wilford & O’Brien, 2016:1
54
Next, combining the enclosed essays and the discussion offered in the
summary chapter (kappa), I summarise the key contributions that this
dissertation makes. This summary is structured in accordance with
the dissertation’s overall research questions, and elaborates on the
dissertation’s contributions in some detail.
Projects and organisations are social and artificial, and therefore obey
(if anything) only the ‘laws of (hu)man’, and they are liable to change
and mean different things to different interpreters. Thus, there can be
no universal or immutable truths about projects114, and it is therefore
dubious whether the Study of Projects should aspire to formulate law-
113
Note, please: I refer to it as an ‘ideal type’, because even natural sciences’ tends
to be more messy and less straightforwardly incremental.
114
Note, please: I am, off course, aware of the arguments set forth by proponents
of positivist social science (e.g., Donaldson, 2005), but argue
that the endeavour to formulate hard, universal laws can only
be counterproductive as long as respondents can lie, situational
specificity is high, individuals have agency, and can use that
agency to act counter to predictions. For similar arguments, see
Flyvbjerg, 2001; Bredillet, 2010.
55
like, universal principles. This does not mean that the Study of Projects
(or economics, or pedagogics, or sociology, etc.) is inherently futile. It
simply means that scientific progression necessitates three ‘adjustments’.
First, social science (and social scientists) should banish the notion
that the purpose of their activity is limited to producing theories that
can explain and predict accurately. That is the domain of hard natural
sciences, and social science should not try to compete with natural
sciences on natural science’s terms. This would be a losing proposition
as, in such a comparison, the social sciences will always seem pre-
paradigmatic and immature. Instead, social science should play on its
strengths: by including constructs such as values, interests and ethics in
their consideration of actors, actions and events into a reflexive, inclusive
understanding of the social world. While social science may contribute
to the development of techne and episteme, it should consider whether
its paramount goal should be that of phronesis115.
115
Read more: Flyvbjerg, 2001:2–3 defines the terms episteme, techne and
phronesis as follows (and this is the sense in which I use the
terms in chapter 5):
• episteme: analytical, scientific knowledge (epistemic science
aims to explain and predict; focused on instrumental rationality)
• techne: technical knowledge, know-how (techne-science aims to
develop specific skills/abilities; focused on technical rationality)
• phronesis: practical, contextual wisdom (phronetic science aims
at reflexive analysis, encompassing multiple values; focused on
value-rationality)
116
Read more: See e.g., Ibbs, Lee & Li, 1998; Pena-Mora & Park, 2001; Kim,
Kang & Hwang, 2012
117
Read more: See e.g., Miller et al. 2000; Gassmann, 2001; de Bony, 2010
118
Note, please: The term ‘sustainability’ is parenthesised because – as an
investigation of the cited sources shows – the term is regularly
used denoting two quite distinct meanings, which in itself
emphasises why the explication of concepts is crucial.
119
Read more: See e.g., Klakegg, 2009; Chang, 2013; Aarseth et al. 2017;
Carvalho & Rabechini, 2017; Cerne & Jansson, 2019
56
In sum, even if social science were not a suitable field for epistemic
science, and even though projects exhibit marked variance, this does
not mean that one could not pursue meaningful scientific activity in
such a field. However, it would imply that one would do well to refrain
from focusing solely on the development of ‘best practices’, or on tools
for the project artisan, or on formulating laws that aim for predictive
capabilities. Instead, project scholars should try to interact with and
engage with their field (not only observe it from a comfortable distance),
and the Study of Projects should focus on contributing to the phronetic
abilities of its scholars and practitioners.
How does that apply to this dissertation? The objective of the research
reported upon in this dissertation is neither to offer any absolute
certainties, produce quantifications, nor offer normative guidelines.
Instead, the dissertation’s central purpose is to furnish the scholarly
community with a broader conceptual base regarding project concepts,
all with the goal of a) supporting future research (whether oriented
towards techne, episteme or phronesis) into project concepts and project
120
Read more: For an expansion of this train of thought, see Söderlund, 2011b).
121
Read more: See e.g., Shenhar, 2001; Engwall, 2003; Dvir, Sadeh & Malach-
Pines, 2006; Müller & Turner, 2010.
57
This chapter summarises the key contribution of the dissertation and the
enclosed essays. Because the proposed contributions are numerous, they
are structured in accordance with the dissertation’s research questions.
The relationship between the overall contributions presented in the
subsequent chapters and the findings detailed in the enclosed Essays is
illustrated in Table 1 below.
RQ1: What are project concepts and what forms do they take?
122
Elaboration: Concept (noun) 1. A general notion or idea; conception. 2.
An idea of something formed by mentally combining all its
characteristics or particulars; a construct. 3. A directly conceived
or intuited object of thought (Webster’s, 1996)
58
Moreover, these two forms (overt and tacit) of project concepts are not
separate but intimately connected. The tacit and overt forms of project
concepts are part of a continuum, two sides of the same coin: an overt
project concept is always preceded by a tacit project concept, while
learning of an overt project concept allows individuals to start tacitly
59
123
Elaboration: Competing (particular) project concepts can sometimes be
combined (so that the resulting combined concept enfolds the
central idea of both original concepts), but if they cannot be
combined, at least one of them will not be realised.
124
Terminology: incompatible (but reconcilable) project concepts means that the
project concepts do not fit together in their current form, but they
can be reconciled, either through modification of one or the other
project concept, or through the introduction of further, mediating
project concepts.
irreconcilable project concepts signifies incompatible project
concepts that cannot – by any means – be made to coexist,
therefore typically necessitating that one of the concepts is
discarded in its entirety or replaced with an alternative project
concept that does not suffer the same handicap.
125
Read more: See e.g., Johnson-Laird, 1983:410–422
126
Elaboration: It is possible to compound concepts that are not compatible
and relevant, but that compounding would not be successful,
and there are situations where a lack of compatibility and
relevance is not self-evident. The finding and ironing out of such
incompatibilities and irreconcilables often necessitate significant,
purposeful conceptual work, and this ‘conceptual work’ is part of
the activity this dissertation refers to as project concept design.
61
127
Note, please: The phrase here ‘An overarching project concept …’ is deliberate
and significant, because any two divergent sets of particular
project concepts constitute different overarching project
concepts.
128
Note, please: The phrase ‘specific set’ is here used to denote that those involved
in the super-compounding process select which of the alternative
lower-level concepts they include in this proposed overarching
project concept.
129
Elaboration: In a top-down approach, particular project concepts may be the
source of team members’ consternation and protestations when
they feel that the demands placed on them by the particular
project concept is not in line with their resources and abilities.
62
At the same time, for the ensuing project to be able to produce benefits
for the involved parties, an overarching project concept also needs
to be linked to perceived organisational realities – not on the level of
organisational resources – but on the level of organisational imperatives.
In other words, overarching project concepts need to be compatible with
management’s views on what demands the organisation’s context places
on the organisation – now and in the future.
Based on the above, there is little doubt that what people are doing,
whenever they are coming up with ideas for how to arrange one or
another aspect of a project, corresponds to designing project concepts.
Therefore, this dissertation refers to all the human activities leading to
the fashioning of project concepts as ‘project concept design’.
That project concepts are ideas for a project leaves little doubt that
idea generation is a crucial element of the process, but it is worthwhile
distinguishing between spontaneous ideation (having an idea without
really seeking one) and deliberate ideation (developing ideas based on a
perceived need for them), as well as between divergent ideation (seeking
novel, alternative ideas, even when there are already ideas available) and
convergent ideation (rejecting, refining or amalgamating existing ideas).
First, one needs to consider that a project’s concepts are not one problem,
satisfied by one solution, based on one idea, but are a multi-layered,
interconnected structure of problems, solutions and ideas; that each of
these project concepts affects related project concepts, and that the level
of design progress throughout that structure is unlikely to be uniform.
64
This is a question not fully answered by any of the three essays in this
dissertation. The only definite conclusion this dissertation can offer is
that project concepts are designed by people130.
130
Note, please: That project concepts are designed by people is an obvious
point, but still a point worth reiterating, because there is a long-
standing tendency in the Study of Projects to avoid discussions
on what one could call the fundamental questions regarding a
project: Who decide(s) to start the project? Who decide(s) what
the project is aimed at and what it is to achieve? Who decide(s)
whether the project will be judged successful? Who will do all the
work?
65
Third, while there are some indications that point to a person or group
typically acting as ‘lead’ for the project concept design effort, there are
too few published accounts that illustrate the internal structure of the
design effort to allow for meaningful conclusions. Also, while there are
cases where it is evident that there is a clear and even strict boundary
between those who participate in project concept design and those who
131
Elaboration: I am aware of accounts of single-person project concept design,
but none of the included essays encompass such accounts,
therefore I cannot draw any conclusions on the matter.
132
Read more: Many early, seminal texts (e.g., Gaddis, 1959; Baumgartner,
1963:6; Lock, 1968:6), as well as numerous later studies (e.g.,
Huemann, 2010; Brady & Hobday, 2011; Müller, Pemsel &
Shao, 2015) and theoretical papers (e.g., Knight, 1976; Ford
& Randolph, 1992) highlight the cross-disciplinary nature of
projects.
66
are kept at arm’s length, there are also accounts of projects where no
clear boundary exists. It is therefore unclear whether one can generally
assume that the people participating in the design effort can be classed
as a team or even as a group, and whether such efforts typically employ
interpersonal organisation, is also a subject for further study.
This research question arises from the fact that, while the literature that
discusses project concepts regularly asserts that project concepts have
remarkable potential to benefit the ensuing project and its chances of
success, that same literature offers very little explanation for why project
concepts benefit the subsequent project. This chapter draws together
the dissertation’s conclusions with regards to how project concepts can
positively affect the subsequent project.
This dissertation finds that project concepts (ideas for a project) are an
essential part of projects and that all projects have project concepts.
Therefore, project concepts cannot by their mere existence benefit
subsequent projects or make the projects especially likely to succeed.
On the other hand, this dissertation and its enclosed essays find ample
evidence to support the conclusion that project concept design has
pronounced potential to beneficially affect the subsequent project and
significantly improve the project’s chances of serving the needs of its
parent organisations and stakeholders (which is tantamount to success).
This dissertation argues that this positive effect is based on several
mechanisms that are not mutually exclusive. These mechanisms are
subsequently referred to as concept alignment, concept meshing, concept
articulation, concept consideration, and concept evaluation. All these are
discussed in detail below.
67
Concept alignment
In the project’s environment, there are two further levels: one that
contains conceptualisations of the project’s wider environment
(understandings of the organisation(s); their market(s) and trends that
affect them; and notions of organisational imperatives), and another that
contains an understanding of the organisation’s wherewithal – available
resources and abilities as well as organisational processes. See Figure 2
in Essay 1 for illustration.
Concept meshing
Concept articulation
133
Note, please: The process I here describe as “articulation” has similarities with
what is often referred to as sensemaking. For instance, Weick,
Sutcliffe and Obstfeld (2005:409 [emphasis added]) describe
sensemaking as “Sensemaking involves turning circumstance
into a situation that is comprehended explicitly in words and
that serves as a springboard into action.”. But what I refer
to as articulation does not embody the entire spectrum of
‘sensemaking’ but is instead focused on the social articulation
or externalisation of individual understandings, concepts and
experiences.
70
As such, articulation not only feeds into the concept design process (as, in
effect, any overarching project concept should align with the articulation-
derived consensus regarding the current situation and the desired future
situation), but also has a crucial function in helping to uncover hidden
goals. Given that a thorough concept design process – especially when it
is further set up to include viewpoints from clients and key stakeholders
– will likely look at the key questions from several angles, it is obvious
that such a thorough and inclusive project concept design process is
more likely to uncover ‘unaware goals’, more likely to recover ‘lost goals’,
and more likely to help find expressions for goals that would otherwise
remain ‘tacit goals’. Furthermore, one can assume that a thorough and
insightful project concept design process could make it somewhat more
difficult to deliberately hold a goal hidden, but one should not expect the
process to unearth all deliberately hidden goals. The issue of hidden goals
will be further discussed in the next subchapter.
Concept consideration
The ability to ideate and flesh out more than one potential project
concept set thereby not only opens the door for choosing among equally
well-considered alternatives, but also changes the role (in the decision-
making process) of those secondary effects and externalities. No longer
are decision-makers in a situation where they can deceive themselves
into seeing those secondary effects and externalities as unavoidable
incidentals or as ‘the cost of doing business’. Instead, decision-makers
will then be able to see that they are not merely choosing among
‘different strokes’, but are actively participating in shaping the future
of the project’s environment. Furthermore, there are indications that
situations where two solutions, maybe even two teams, vie to have
their solution adopted, have positive effects, ranging from improved
motivation for each team keeping the other honest by double-checking
the opposition’s projections.
Concept evaluation
The point is that thorough project concept design has the potential to
unearth a great many facts and aspects of a project, thereby helping to
somewhat alleviate the traditional bane of project management practice:
the scant availability of actionable data at the time when the future
course of the project is being decided. While the rational evaluation or
comparison of mere fancy ideas is effectively impractical, evaluating
project concept designs is less impractical by far, especially when that
project concept design has been conducted throughout in the knowledge
that one of the purposes of designing is to facilitate evaluation. This
is the key reason why public spenders in particular are increasingly
implementing regimes on front-end governance134. Hence, concept
evaluation contributes to project effectiveness and project efficiency.
The conclusions being offered here aim to collect the key takeaways of
the dissertation with regards to the research question, instead of aiming
to cover the research question in its entirety.
134
Read more: See e.g., Miller & Hobbs, 2005; Hagen, 2009; Næss, 2009; Zorzal
et al., 2017.
73
This means that for any project concept design to be successful, the
participating individuals will need to a) have creative capabilities, and
b) dare to use them. While all people have creative potential, some have
more experience of being creative, and these people are likely to be the
heavy lifters in project concept design. This does not, however, mean that
less seasoned creatives would not have a central role to play, especially
considering that – as noted in Essay 2 – those people who are outsiders
to the creative process often bring the scarcest (and therefore, most
valuable) knowledge base to the table.
The cognitive tools involved are especially those that facilitate various
knowledge transformations. The process of externalisation can be
supported by metaphors, analogies and other forms of conceptual
thinking, as well as the production of sketches, models, mock-ups, and
prototypes, whereas internalisation is assisted by pondering mental
constructions and the manipulation of tangible artefacts. Similarly, while
socialisation can be supported through colocation, collaboration, and
working on tasks together, combination can be aided through collected
work with explicit knowledge: breaking down, particularizing, and
operationalizing concepts as well as compounding them.
135
Elaboration: Herein, ‘knowledge’ should not be seen as equating to truth or
fact. Simply that the participants have gathered enough of an
understanding that they feel confident to move forward.
74
Impediments
But there is also a bigger, more ominous risk than merely not having
a valuable idea, and that risk is directly connected to the nature of the
thought processes in question. That nature is best illustrated by Fred
Brooks’ poetic expression:
“[…] there is the delight of working in such a tractable medium. The
programmer, like the poet, works only slightly removed from pure thought-
stuff. He builds his castles in the air, creating by exertion of the imagination.
Few media of creation are so flexible, so easy to polish and rework, so readily
capable of realizing grand conceptual structures.” (Brooks, 1995:7)
While some authors have argued that the project concept design
phase is susceptible to many forms of biases and errors of thought,
including “premature closure, lock-in, path dependence, anchoring,
overconfidence, group think” (Flyvbjerg, 2009:160), they have typically
not identified the reason for concept design’s susceptibility. I argue that
the reason for this is based on the seeming tractability of project concepts
– that one can more easily become convinced of the brilliance of one’s
idea than one can become persuaded by others of its weaknesses.
Herein, it must be said that project concept designers are not only
susceptible to the ills of wishful thinking (believing what they want to
believe), but also to honest mistakes: Just like anyone who has tried to
think four chess moves ahead only to find that one has miscalculated
the positions of pieces two moves hence, concept designers may also
make mistakes when trying to foresee the ‘movement’ of complex
organisational pieces into the future.
76
In sum, while there are certainly risks in project concept design, most
of those risks can be guarded against, and the remaining level of risk
is minuscule compared to the risks accrued by not having a deliberate
project concept designing process. Problematically, that is exactly what
too often happens.
On the other hand, there are also ample indications that (general)
management thought rarely pays attention to matters related to project
concepts. While it is plain to see that any organisational changes
demanded by changes in organisational strategy are likely to be realised
through one or another form of project, strategy and management
thought is only lately showing an interest in the practicalities of strategy
implementation.
One significant aspect that has the potential to greatly influence the
project concept design process and the ability of that process to serve the
subsequent project is the role that the project concept design process is
seen to have and is given. For a project concept design process to be able
to support the subsequent project and aid in engendering a successful
project (see page 66), the project concept design process should be
allowed to inspect all the relevant details (such as organisational
imperatives and wherewithal), and it should be furnished with sufficient
resources to scout out several radically different alternative overarching
project concepts, and then, finally, either to settle on one such concept
or help organisational decision-makers in approaching the conundrum.
Hidden goals
Therefore, while all the hidden goals that the project concept design
process is not able to uncover will burden the concept design process and
taint the project’s final result, one could argue that intentionally hidden
goals are less likely to have a significant effect, if a suitable covering goal
has been established to serve largely the same function.
Second, the dissertation sheds some light on several aspects of the project
concept design process. For instance, it emphasises issues related to
participation in the process and that project concept design is a process
and not a singular act, and, further, that the process should not be
expected to proceed linearly or entirely in step. These results can be of
help to organisational management that is trying to set up procedures
80
for project concept design, for project managers and concept designers
in trying to communicate their work to management, and for in-house
researchers who are trying to investigate project concept design.
Fourth, the dissertation discusses some aspects that have the potential
to facilitate or impede successful project concept design. This list –
while significantly incomplete – can nevertheless benefit organisational
actors on all levels – both when their intent is to improve existing project
concept design processes as well as when their key interest is to evaluate
the quality of a specific project concept design process.
First, while the literature has long ascribed various results to ‘project
concepts’, prior to this dissertation no-one has offered a clear, detailed
description of what project concepts are. The structured, nuanced
description offered herein has the potential to significantly inform
future research and future researchers, and can contribute to some
theory-building regarding project concepts. Likewise, the beginnings of
81
More widely – considering not only project concepts and the project
front-end but the entirety of the Study of Projects – this dissertation and
its contributions regarding project concepts and project concept design
have the potential to influence our current understanding of projects,
as well as participating in redefining the scope of the professional
management of projects and the academic Study of Projects. As all
projects have project concepts, and as a project’s project concepts define
what the project will accomplish and whether that accomplishment will
satisfy expectations, it is painfully obvious that projects, managers of
projects, and scholars of projects cannot afford to disregard project
concepts and project concept design.
Extending those areas for further research highlighted in the essays, this
dissertation also raises a number of areas deserving of research.
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Project concepts, project concept design, and other topics affecting ECONOMICS AND SOCIETY
the front-end of projects
PEKKA BUTTLER PROJECT CONCEPTS, PROJECT CONCEPT DESIGN, AND OTHER TOPICS AFFECTING THE FRONTEND OF PROJECTS
Projects today make up roughly one third of GDP Essay 1 is uses an extensive integrative literature
in developed nations. In many industries, the share review to theorise and develop the notion of project
of projects is even higher. Simultaneously – as we concepts. Essay 2 outlines a practice-oriented
all are aware – projects fail too often for comfort. research method and argues that this research
Project failure has two faces: On the one hand method is suitable to studying project concept design
projects may be finished late, and cost more than and other instances of creative teamwork. Essay 3
expected, while the result’s functionality may also uses empirical material to explore the phenomenon
leave something to be desired. In short: the project of hidden goals in projects and argues that goal-
was not done right. On the other hand, projects hiding is both more common and more nuanced
may turn out to have produced its result exactly to than previously known. These three essays are
specifications, on time and within budget, only for brought together, put into context and discussed in
it to turn out that the result is not what was needed, a summary chapter.
or that a different solution might have served This dissertation contributes to the literature of the
everyone’s needs better. In short: not the right project Study of Projects in several ways. First, it describes
was done. what project concepts are, showing that project
The topics of this dissertation – project concepts
and project concept design – play a central role in
concepts are both dualities and multiplicities.
Second, it highlights the significance of the process Project concepts, project concept
helping private and public organizations do the right and practice of project concept design and identifies
project. As is argued in this dissertation, projects are
commenced in the hope of making project concepts
five core functions (alignment, meshing, articulation,
consideration, evaluation) through which project
design, and other topics affecting
– the central, founding ideas for a project – come
true. Hence, the question of doing the right project is
concept design can contribute to doing the right
project. Third, the dissertation concludes that while
the front-end of projects
essentially a question of designing the right project project concept design primarily supports doing
concepts. However, understanding the significance the right project, it also can contribute to doing
of project concept design is not the same as knowing the project right. Fourth, the dissertation discusses
how to design the right project concepts. Given that several environmental factors that contribute to or
very little research on this topic exists, the dissertation
and its essays set out to offer some fundamental
inhibit successful project concept design. Fifth, it
discusses the practical difficulties facing endeavours
PEKKA BUTTLER
concepts, outlining avenues for further research and to study project concept design and outlines a
tools to aid researchers in pursuing those avenues. practice-oriented research method that it argues
could support future research.
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