Profile Review:

- Update cover (banner)

- Edit headline - add topics
- Turn on creator mode
- Use featured section in better way
- Add pronounciation with intro/pitch
- Edit about section
- Add creator mode hashtags

Profile Optimization Framework:

On LinkedIn, your profile is your digital business card. Especially when doing
outreach on LinkedIn your profile needs to be optimized correctly.

Majority of your prospects will check your profile before answering to you or
booking a call. So make sure it looks good.

Here is how you need to optimize your profile:

1. Your profile picture

Your profile picture is the first thing that someone notices.

Your profile picture should be a clear headshot of you. You don't need to hire a
professional photographer to take it, your phone will do just fine.

Few tips to keep in mind when taking your profile picture:

- Take a clear picture of your face

 - Smile a little, no need to look so serious
- Have a background with some contrast so it pops out. Bright colors are
great
- Good quality. Nobody likes a blurry picture

This is a great tool for creating a great LinkedIn profile picture:

https://pfpmaker.com/

2. Your profile headline

Your headline is the second most important thing in your profile.

When you message someone or post something, they can see the first
sentence of your headline.

Your headline should communicate clearly what you do and who you do it for.

For example: If you help ecom brands in the US to build a TikTok following,
you need to tell it in your headline.

When your ideal prospect visits your profile, they immediately see what you
do. If it speaks to them directly, you have a higher probability of getting a
response from them.

You can use one of these formulas for your headline:

“I help companies X in the industry Y with thing Z I I offer results A without

the annoying thing B”
“Your value proposition I Who you work with I Your title”

For job people:

“Your job role and company | topics you talk aboutf”

3. Your LinkedIn banner

The banner is a great opportunity to visually show off your expertise, value
proposition, offer or show some social proof.

Use a quote, relatable picture, topics uou talk about, means to connect with
you: email, other social media handle

For example: If you are a public speaker, you should put a picture of yourself
speaking on a stage.

Or if your company has some big names as a client and you have the rights to
use their logos as a reference you can put them in your Linkedin banner
photo.

When someone visits your profile they immediately see that you are clearly
someone they can trust and someone who is an expert on that topic.

I myself have my value proposition on my banner photo with a link to my

website and a call to action to send me a DM.

When your headline and banner photo is optimized correctly your prospects
can have a quick look and in 10 seconds they know:

1. Whom do you help (Target audience)

 2. How do you help them (services)
3. What do you help them achieve (desired outcome/ROI)

By implementing just these first three things, you start noticing that you get
way more inbound leads and your connection requests get accepted with a
higher percentage.

PROTIP: Use www.canva.com to make your cover

4. Your profile summary

There are a lot of opinions about how you should write your summary.

I myself like to use my summary to go more in detail on all the claims I have
made in my headline and banner picture.

If someone is reading your summary, there is a high probability that they

checked your headline and banner, got interested and went to find more
information about your service or product from your summary.

In your summary you can tell a story on how you came up with your solution
or a service, results you have gotten for your clients, the problem you solve or
to answer some questions to make your prospect understand your service
better.

You can use this template:

MY VALUE PROPOSITION AND PROBLEM I SOLVE

WHAT DO I DO:

Achievements:
RESULTS WE HAVE GENERATED:

Call to action (if any)

After the prospect has checked your summary, he/she should know exactly
what needs to happen so they can move forward with this.

Also they probably are more educated on your service or product and a lot of
questions that they have in mind have already been answered.

After that it's way easier for your prospect to send you a dm or book a call with
you.

5. Experience

This is a great place to go more in depth on what you have done and how you
have done it.

If you have been working at company X and gotten great results with them,
you should showcase it in your experience section.

You can add media, results, feedback and awards you have won.

6. Skills

This is simple.

You should put all your valuable skills into this section. Make sure your best
skills are in the top 3 so they show up first.
 7. Endorsements and recommendations

This is a really powerful way to build trust with your prospect.

Ask all your co-workers and clients to endorse your skills.

You can send them LinkedIn messages or just endorse their skills and hope
that they do it back.

If you endorse 10 people's skills in their profile, probably 5 endorse you back.

Also asking for recommendations to your LinkedIn profile is a great habit to

get into.

Ask your clients, co-workers, friends and ex bosses to write a nice

recommendation about you.

I have noticed that everyone wants recommendations but nobody likes to ask
for them.

So you have a great advantage.

Send a message to your old co-worker or client:

“Hi Mike,

I’m trying to build up my LinkedIn profile and would really appreciate it if you
could take 5-minutes to leave a recommendation on my profile about project
X.
I can do the same for you if you want :)”

It is that easy.

Send 20 of those and you will have at least 10 recommendations in a day.

Those are the 7 most important steps on optimizing your LinkedIn profile.

Sending Connection Requests

When you are sending connection requests to your prospects, there are two
ways to do it:

1. Send a really personal connection request

2. Send a connection request without a note

If you send a great personalized connection request it will increase your

connection request acceptance rate.

But if you send a bad connection request message, it will just do more harm
than good.

So if you can't find a personal angle to use from your prospects profile, don't
send a message in your connection request at all.

In LinkedIn people accept empty connection requests at a pretty high rate so

if you have a big pool of prospects who fit your ICP it might be just faster to
send empty connection requests.

Some great angles to use in connection request messages:

 - If they have been in a podcast, listen to it for 2-3 minutes and take
something out of it and say “I just listened podcast X, really liked how
you talked about thing Y & Z”
- If they have been interviewed to an article, you can use information
from there
- If they have won some awards it's really powerful to talk about that in
your connection request note
- If they have posted something on LinkedIn lately, refer to the post.
Make sure you like the post before talking about it in the message
- Company website “About us” sections also have a lot of valuable
information you can use

Just make sure that your message shows that you have done your research
on them before connecting.

Messages like: “I saw that we work in the same industry and wanted to
connect” just seem really spammy and will just lower your acceptance rate.

So be personal, do your research and make them feel good about their
achievements.

Thats it