+) Manet DeP inition ~Paineiples of Monkeling Chapter? - Manketin Caan Customer . value. Corte Concepts of Mankettng ~ . D Need ward: demand it) Mxnket of Brains ‘ ti) Customer Value. Iv) Exehanag vy) Markos” Morckeling Orverdadions (Production emeeph, Rrsleh Concert, selleg Concert, Marketing Coneort, Societal Manseling Conzort, Hollishie Concept). Coptuning value from Customene pe Creoding, Customart Lo alty i XGnowing Share. of Customer in mM Building Customer Faust (ButterPlias Tu Friends sages, Barcnaeh2s). Chapters ®.~ Marketing Btrodeqy. BCE MabJX (Stas question mardks,Cash eons, Dogs)» ce oe ; 5 Developing Stredlegias iq. Gnoubth and Duuneteay“Pe Manico- Penelnahion, ‘Panket Develo Cjpoloprert Product Development, DivercstPieation Customer value Driven Manlch gc o> Moarketb <0¢ Siocorel Mord Fosttiontng entiation: Marketing Mix, (are) SWOT Analysis ; \ » Chapters 3— Marketi Ewirenment- ‘ Markco Evi teat , Mermoenararnment 5 Compan, lis ae, rile, /Comped as Publics, Customers, ~ | Maeris ervirummens- eS i sé DemadgraPric, Edonore, AiR tai af PeltMeal, Co Hora Cropterts oe Cone Markel ed Payer. Lehi | Congumer byyert belie) Cons vm ere mater Deb itnModel of Consumer. Behavior uf Charactenist es Apfoe +r Consume. PBahavior— “ACultured Factors — Coline ,Subevture mSocial Gro Factors — ReRrenee Areur, Opinion I2oder , Word. of mouth) Influonee , TnPlueneerc smankeling , onting Zeeial nehvorsh, Far'ly, Roles and status, |p Pereonal Factors — Oeeupation , Age_anedl tite erage, Eemom'@ attuadion , envirtormerdal ettuadin, Lifestyle , fergorality « i mM Modthe Faycholeaical Ractore— Mofivadion, Pesteeghion hearin, BelieP and cbtttde . Buyerr Dedision Process and its sybpofrds |” gree oF Buying Deefcion Behavior — ; i) Complex 11) Dissonance Redueing iit) feted lv) Vasu seed i : Boyere Decision Petes Bre news Preduets Stages in the Adoption Proceed + lyAumnences AD Trdonest tii) Preludio | iv) fla) Ww) Adorhor).TP Chapter = Busivees Monkol and Business * Buyer Behaviord *|| Doe iHon of Business buyer behavior Megore “Types oP Buy? Stlyahions — Straight rebuy, Modified rebug, New tosh, dystone sell fanbietreds tn the Business Buying Vrneess— Users, TInPlueneerts , Buyers, Decides, Gotekcanere Busines? Byyert Deelaion Preaases Zpolnhs ard explanation, an he og sd ‘Chapters® ~ Paoduet: Sewiees and Brands +|[Reoduet, Sesrviee, Brand. —> DePinition Levelé oP Produeh, crdservices — % Augmented Fredueh, Aedual: Product. Fuduet ard Sernnieg Caeify eahions i HComsumat Product, Converlenee Ox died Shorig. prudvel: Specialty Pruduck Unen ore Rudvck Trieste ne a ‘ Packeaing Label ingsProduel Line Peeteion Produet Minx Deasior CharachercisHes of Sewice — indy bitty, imeerareabt ity , voruabittly, podehalil rhs : Charlerc:9 - Developing New Praduel- and Frodved LIP Cle , New Produet Develosmend stredec fg |New Pdvet Development Ruwoss — % Tea Generation, Serena, Concert develop. ment, Marketing Chredeay , Pusingee Amiel, Pond ued clevelopmarth “Yost mB Commerela- Uzobion, d Prodoe LIP, Cyele — ; I~ Product dorelopmert, Trtneduetion; Grout, Madurity, Deel ney. ae Chapters 4810 — Paley Definition oP Price |) u Maer. Pricigy. Shale. % Custrert. yaluo Paced Pileig,|MGood value Pricing Xe Value~Added Pret % Cogb Based Priel Com pedi-h Hox el aig Chaptere? 44- Reig} Aibegics New -Produet Frletn ig Market Shimimig * Masdket Ponetrohion 1 Pectin ids Produet Mise Pruetng, Ste AT iS [ be Pruduet Line nd va i Se Ophonal Fad N Captive Produet Petes cing x Prpduet Polen Pradueh Burdle Onicha. nabcae ch: ree Adgustmend dinadegi $@ben |, veDiseourh and Allowanee Priveiny,< Prualng, Reychologiccd he oh engraphical , Dynanie. cod breoralca, Trdertredtonal Pricing, Be Sheme —TehoPterts4o— anaeling, Chanel 4 DeBinktion of Mandeltha Channel ., Consumer and Business Norelng chanel (Figure A2-2) Channel Design Deeizlon Setting Channel Obyecthryes Desiring Torhermradional Distuibution hannel Mazore Legtetics Fimetions — Warehousl “nwerdergy Manggement-, Trenpordation, Chaptert45 — AcvercHet Definthion of Advert. Profiles of Magort Media Tyres LTable 452) > Medjum 1 Pdvemdages, Linttadiong, , Public Rela; ons. Chapter 17 — Dightal Maruked? iDePinition o® Digital ee Da New Digital Mendel Model Om Charme] Stredeqy — Only Mosckebing ebste, Beard Community Weladtta., Onding_