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Cafe Coffee Day - 20241212 - 112554 - 0000

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Manya Jain
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23 views19 pages

Cafe Coffee Day - 20241212 - 112554 - 0000

Uploaded by

Manya Jain
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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CAFE COFFEE DAY

Innovation and entrepreneurship

GROUP- J
Our team members

KHUSHI KUNDU
SURBHI
ANGEL GROVER
VIKRANT KUMAR
SHIVAANI
CAFE COFFEE DAY

MEET OUR
FOUNDER
VG. Siddhartha
CAFE COFFEE DAY
INTRODUCTON
CCD, founded by VG Siddhartha in 1996. Hailed
from a family of coffee planters in Chikmagalur,
Karanataka.
The first CCD outlet, located in Bengaluru.
Tagline which captured masses " a lot can happen
over coffee".
By 2019, CCD had grown to over 1750 outlets
across India.
CAFE COFFEE DAY

He was ambitious to introduce high quality coffee to the masses.


CCD charged just rupees 100 per hour for internet access, in the
early days, and it became a hotspot for students and professionals.
CCD's USP was its ability to provide a premium cafe experience at
affordable prices.
CCD was a go to place for countless Indians.
CCD was pioneer in creating a vertically integrated business model.
It ventured into international markets like Austria, Malaysia.
*
CAFE COFFEE DAY

POSITIVES
Pioneering Coffee Support for Indian Coffee
Culture in India Members
CCD introduced modern coffee CCD sources coffee directly from its
culture, making coffee a trendy plantations, ensuring fair practices and
lifestyle choice across India
Youth icon uplifting local farmers
CCD became a favourite
hangout spot for young people,
symbolizing freedom, creativity
and connections
Affordable luxury
CCD offers a premium café
Widespread Reach
experience at pocket-friendly with outlets in cities and small towns alike,
prices, making it accessible to all CCD ensures accesibilty and consistency
everywhere
CAFE COFFEE DAY

Decline Of Cafe Coffee Day:


1.Financial Struggles and Debt: CCD faced major financial struggles,
accumulating substantial debt, which led to a cash flow crisis. The death of its
founder, V.G. Siddhartha, further increased the problem.

2.Operational Issues: CCD suffered from inefficiencies in its operations,


including supply chain issues, poor quality control, inconsistent service
standards, and understaffing.

3.Competition from Global Brands:


nternational coffee chains like Starbucks and Dunkin' Donuts entered the
Indian market, offering better products, superior customer experiences, and a
modern, international brand appeal.
CAFE COFFEE DAY

4.Failed Innovation: CCD struggled to innovate in ways that


aligned with changing consumer tastes and preferences. Their
attempts at introducing new offerings failed to meet market
demands, and they ignored the growing health-conscious trend.

5.Brand Positioning and Customer Loyalty: Once considered


youthful and trendy, CCD’s brand image became outdated. It
failed to retain its loyal customer base as newer, more exciting
brands emerged, offering fresher concepts and experiences

6.Poor Real Estate Decisions and Overexpansion: CCD


aggressively expanded into high-cost urban areas, resulting in
poor real estate
CAFE COFFEE DAY
SUGGESTIONS AND
STRATEGIES
1. Revamp brand positioning
Rebuild trust
Highlight local roots

2. Strengthen digital presence


Invest in digital presence
Mobile app enhancements

3. Community-centric initiatives
Sponsor community events to
build goodwill
Engage with customers
through loyalty
CAFE COFFEE DAY
4. Target Niche Markets
Corporate partnerships
Collaborations

5. Upgrade Customer Experiences


Redesign outlets
Personalized services
Interactive zones

6. Menu innovation
Introduce healthier options
Seasonal and regional flavours
Premium coffee experiences
CAFE COFFEE DAY

Business model of CCD


1. In - cafe experience

2. Drive - thru services

3. Take - home products

4. B2B offerings

5. Vertical integration
CAFE COFFEE DAY

Business model of CCD


1. In - cafe experience
- CCD focuses on creating a
comfortable and inviting
atmosphere in its cafes.

- They offer a variety of seating


options , including indoor and
outdoor spaces and offer
feature live music performance.
CAFE COFFEE DAY

Business model of CCD


2. Drive - thru services

- CCD's drive - thru


services cater to
customers who want to
grab a coffee and food on
then go.
CAFE COFFEE DAY

Business model of CCD


3. Take - home products
- CCD's take home products
allow customers to enjoy their
favourite coffee at home or on
the go.

- These products include coffee


beans , instant coffee and ready
to drink cold beverages.
CAFE COFFEE DAY

Business model of CCD


4. B2B offerings ( Business to Business)
- CCD'S B2B offerings cater to businesses
and organisations that want to provide
coffee to thier employees or customers.
These offerings include coffee vending
machine, coffee powders, and coffee
brewing equipment.
CAFE COFFEE DAY

Business model of CCD


5. Vertical integration
- CCD'S vertical integration
model allows it to control the
quality and cost of its coffee
beans, ensuring that it can offer
high quality coffee at
competitive prices.
CAFE COFFEE DAY

Café Coffee Day ( CCD) faces competition from several


coffee chains in India
Starbucks Barista McDonald's
Mccafe
CAFE COFFEE DAY

Big competitors of CCD


Dunkin Donuts Gloria jean's Costa coffee
coffee coffee
CAFE COFFEE DAY
Café Coffee Day ( CCD) faces competition from several
coffee chains in India
CAFE COFFEE DAY

THANK YOU
FOR ATTENTION
See You Next Time

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