Title Impact of Fast Fashion on the Behaviors of Pilar College Students Rationale Fast fashion is the rapid production of cheap clothing that is based on trends in catwalk or celebrity culture, which has a significant impact on consumer behavior. It encourages a ‘throw-away’ attitude, where clothes are discarded easily due to their low cost which can have significant environmental and ethical implications.
The study aims to explore the impacts of fast fashion
within the context of Pilar College students. It may examine how fast fashion influences their purchasing decisions, and their behaviors toward sustainability. The findings could provide valuable insights into consumer behavior among this demographic and could inform strategies to promote more sustainable and ethical fashion consumption practices. Objectives 1. What are the factors that contribute to the grade 12 students' partaking in fast fashion? 2. Does gender have a significant role in the impact of fast fashion of grade 12 students? 3. How do the students dispose of old fast fashion clothing?
Independent Variables: Social media influence, Peer influence,
Working Variables Brand loyalty, Personal style preferences, Gender Dependent Variables: Sustainability approaches, Purchasing decisions The target respondents of this study would be 20 Grade Target 12 students at Pilar College of Zamboanga City. These Respondents students are selected because they represent the demographic most likely to be influenced by fast fashion trends and consumption patterns, given their gender,
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social context, and exposure to media and peer influences. These grade 12 students would be the primary participants whose insights and experiences would seek to gain insights and analyze to understand the effects of fast fashion on their behaviors regarding fast fashion including their purchasing decisions, sustainability approaches, and the potential impact of fast fashion consumption on the social, economic, and environmental well-being.
(The Middle Range Series) Patrick Bergemann - Judge Thy Neighbor - Denunciations in The Spanish Inquisition, Romanov Russia, and Nazi Germany-Columbia University Press (2019)