THE IMPACT OF SOCIAL MEDIA ON SOCIAL AWARENESS AMONG THE

HUMSS STUDENTS OF JOSE C. FELICIANO COLLEGE FOUNDATION, INC.

A research paper presented to the faculty teachers of

Senior High School Department
Jose C. Feliciano College Foundation, Inc.
Dau, Mabalacat City, Pampanga

In Partial Fulfillment of the Requirements

Research in Daily Life 2
Humanities and Social Sciences

Submitted by:

Acuyan, Antonella Regina P.

Alvarado, Mary Rose T.
Atilarez, Maria Jakimi Chariz Y.
Bustillo, Arianne Mae M.
Cabatu, Trisha E.
Dela Cruz, Alexis L.
Dizon, Tyron Jay G.
Maglalang, Elizer Joylee G.

Submitted to:

Ms. Crystal Joie P. Pare

RDL 2 Teacher
 CHAPTER I
THE PROBLEM AND ITS DEFINITIONS

Introduction
The goal of the researcher is to investigate or dig deeper about the impact of
social media on social awareness of HUMSS students. This study will measure the
impact of social media on the social awareness of the HUMSS students. It is how
they understand and digest the information they see on social media.
It motivates the researchers to seek for answers regarding to some
questions about the impact of social media to determine whether social media has a
negative or positive impact in the HUMSS students' social awareness. It is important
to understand whether this exposure has a positive or negative effect on their social
awareness. (Olubunmi et al. 2016) suggest that while social media can help students
communicate and learn, too much time spent on these platforms may lead to
distractions and affect their academic performance. Similarly, Akbar and Özgül
(2018) highlight that while social media can offer academic benefits, it also takes
away time from studying and other educational activities. This study aims to
investigate the most relevant or frequently used social media platforms by students,
the type of topics they encounter or engage with, determine how often students
encounter certain social issues on these platforms, and how social media exposure
enhances social awareness. People are more likely to respond to emotionally
charged political messages on social media sites like Facebook, which leads to more
interactions (Tarullo, 2020). Wang and Cai (2018) found that many Chinese college
students have access to social media and know about politics in their own country
and worldwide. Despite the prevalent use of social media, empirical research is
needed to be able to identify its specific impact on the awareness of the students
(Disha Agarwal et al., 2024).
According to Olubunmi et al. (2016), based on the results of the study they
conducted, the majority of the students spend most of their time using social media
platforms therefore, exploring the social media and a wide variety of platforms
reduces the time they actually spend on studying which is a negative impact of social
media on students. According to Akbar and Özgül (2018), their study is about
determining activities performed by students on the social media platforms and how
much time they spent on these sites in their routine in daily life. After selecting the
research instrument and the target population, all is set to conduct the research.

Based on the results of the survey, Facebook and Twitter (X) was the most
commonly used social media platforms by the respondents. Students believed these
sites helped them academically, with their homework and encouraged them to
concentrate on their studies, affecting their academic performance positively. We
now live in a networked world where everyone is "connected" to everyone else
through a variety of communication channels. This world has become smaller due to
new communication methods and strategies. Communication has been transformed
by the new media culture of computer-mediated means of production, diffusion, and
exchange of ideas. All phases of communication, including acquisition, manipulation,
storage, and distribution, have become easier. With the help of the latest innovations
in the communication area, digital multimedia-rich communication is now possible,
and communication is now richer in entertaining and educational content as well as
more informative. In order to solve societal challenges, it is important that effective
digital modalities or content be designed and developed for communication (Niket
Mehta et al., 2015).
Theoretical Framework
This study is titled Social Media Impact Theory and it is developed and published by
Yoesoep Edhie Rachmad in 2023 by "Port Elizabeth Bay Book Publishing, Special Edition". It
is a theory that is focused on studying various ways of how social media is not only a set of
digital platforms for social interactions but can also be used to influence public opinion. The
impact of social media can be felt through various ways such as psychologically, sociological,
and economic. In this study, the impact of social media on social awareness of the HUMSS
students is under the sociological impact from the social media impact theory for the reason
that social awareness is incorporated with identifying social norms, understanding different
political views, and being updated with cultural trends (Rachmad, 2023).

Social media is a set of digital platforms where users can interact, collaborate, share
information, represent themselves, and communicate with other users freely. A common
characteristic of every social media platform is the freedom of dialogue of users which makes
social media have both positive and negative impacts on students (Kurniawan, et al., 2022).
Social media usage has caused changes in the pattern of social interaction up to this day. This
phenomenon had major impacts, such as the increased global connectivity. It needs to be
recognized that these impacts are not only positive and that it can also present challenges to
the people that are using social media such as the spread of inaccurate or harmful information
(Azzaakiyyah, 2023).

The theory titled "Diffusion of Innovation (DOI) Theory",developed by E.M.

Rogers, is one of the oldest social science theories which is connected to the
research study. A theory about how and why new ideas and practices are adopted,
including why the adoption of new ideas can be spread out over long periods (Clay
Halton, 2023). On the part of the students, they are attracted to the adoption and use
of social media for their academic work due to its innovative aspect. (Kingsley O. et
al.,2019). Consequently, in line with the study, the HUMSS students have an ability
to adopt any innovation or new ideas found in different aspects of social media.

Statement of the Problem

This study aims to investigate the impact of social media on social awareness
of the HUMSS students.

1. What is the demographic profile of the respondents in term:

1.1 Grade level
1.2 Age?

2. What social media platforms are frequently used as source of information on

different social issues by the respondents?
2.1 Facebook
2.2 TikTok
2.3 Twitter (X)

3. What are the impacts of social media on social awareness of HUMSS students
 3.1 Positive
3.2 Negative
3.3 Both positive and negative

4. What social issues are frequently encountered on social media platforms by the
respondents
4.1 Academics
4.2 Politics

5. What is the average amount of time HUMSS students spend on social media?

Significance of the Study

This study’s research about the positive or negative effects of social media on
social awareness of HUMSS student. This study may be beneficial to the school as it
can serve as a basis of the school improvement plan. Specifically, this research is
beneficial to the following:
The Students. It will be a huge contribution to the student to improve their reading
comprehension and understand the issue clearly without having any issue or
misunderstanding.
The Parents. Family members are mostly active on social media or news with their
reading comprehension being well they can share the right information of what they
got to other family members.
The Teachers. This study will help teacher gain a deeper understanding of the
impact of social media on social awareness of the students. Moreover, this will aid
them to know if they should incorporate the usage of social media on their lesson
plan.
The School Administration. This research would be a guide for the school
administration to understand how social media affects the students’ social awareness
of social issues and guide them in implementing policies, rules and programs that will
support the students’ social and academic development.
The Department of Education. With the help of this research about social
awareness DepEd can conduct an academic program for reading comprehension
that will help students provide their needs and to enhance their understanding and
critical thinking dealing with any types of social issue
The Future Researchers. This study can be a beneficial guide for individuals aiming
to utilize this paper as a basis for future research tasks.

Scope and delimitation

This research aims to examine the impact of social media on the social
awareness of the HUMSS students enrolled in Jose C. Feliciano College Foundation,
Inc., during the school year 2024-2025. The data collection will be conducted on 83
randomly selected HUMSS students, who will serve as a representative sample of
the population. The scope of this study will be the impact of various information found
on different social media platforms, including Facebook, TikTok, and Twitter, on the
social awareness of the HUMSS students—whether it has a positive or negative
impact, as well as how much time the students spend on social media. The study
does not aim to provide an extensive analysis of students' perspectives or opinions
regarding social issues.
 The research will be conducted among HUMSS students, without
encompassing the entire population of the school. Therefore, the findings may not be
universally relevant or applicable to other schools or broader populations at different
grade levels and strands. Furthermore, a stratified random sampling technique was
employed to gather data efficiently and ensure a fairly equal representation of the
variables, allowing for increased precision and reliability of results. Although the
selected respondents were chosen adequately within the stratified random sampling,
it is important to acknowledge that this sampling method may introduce selection bias
and affect the generalizability of the research findings.
Definition of Terms
Here are some definitions of terms that you will encounter in our research to help you
understand it easier.

SOCIAL AWARENESS is the person's ability to consider the perspective of other individuals,
groups, or communities, and apply that understanding to interactions with them (Positive
Action, 2023). In this study, social awareness refers to a person's ability to lean into other
perspectives and curiosity, which can help the student to fill and satisfy their curiosity about the
timely social issues.
SOCIAL MEDIA is an app or electronic platform that enables people to share ideas
information, beliefs, and messages and other contents through micro blogging and videos
(Merriam Webster, 2024). Social media is the medium that influences the students greatly
may it. In line in the aims of the study which us to evaluate the impact of social media among
students.
ADEQUATELY is something that there is enough of it or it is good enough to be used or
accepted (Collins Dictionary, 2024). As the study aims to understand the impact of social
media among students, this will help the researchers to fulfill their certain variables they want to
solve.
DIGITAL WORLD pertains to the modern society that uses technology, social platforms and
electronics device (What is a digital world, 2016). As the study aims to understand the impact
of social media among students, people must understand the relevant of the digital era.
ACADEMIC PERFORMANCE a multi-dimensional concept that includes academic
achievement, satisfaction, acquisition of skills, persistence, and career success
(Molokomphale and Mhlauli, 2015). One of the aims of the study is to determine the
connection between social media and academic performance as social media affects
the students in various ways.
SOCIAL ISSUES refer to a rift within a society that affects people negatively because
of societal disagreements or opposing opinions (Kulik, 2024). It is relevant in the
study as the social media displays and set as a medium to inform people about the
societal issues.
EXTENSIVE is when something is far-reaching that goes on and on and on (Vocabulary,
2024). In this study, this will be the scale of the scope that will help the researchers to seek
more variables.
WEBSITE is a group of web pages that have hyperlinks on them and are produced
by individuals or an organization that are made available online (Merriam Webster,
2024). Websites are relevant to the study as it is under the social media and students
often use different varieties of websites.
ACQUISITION An acquisition is a transaction in which one company purchases most
or all of another company’s shares to gain control of that company (Investopedia,
2022). In this study, these skills and habits that are gained by the researchers are
considered as acquisition.
PRECISION The degree refinement with which an operation is performed oar a
measurement stated (Meriam Webster, 2023). In this study, this will be the detail or
the right and accurate information if the researchers know their obligation.