Scribd
Upload
20 views

Unit 3 Storytelling

Uploaded by

rajendramishra7797470
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
20 views

Unit 3 Storytelling

Uploaded by

rajendramishra7797470
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 4

Unit 3: Storytelling through Data

========================================
Story : ⇒
A story or narrative is a connected series of events told through words (written or
spoken), body language, performance, music, or any other form of communication.
When we listen to a story, our brain becomes alive and ready to absorb, digest and store
information. With help of stories, we can deliver complex information to our audience in a
better way.

Storytelling : ⇒
Storytelling is defined as the art of narrating stories to engage an audience.
Storytelling has been an important part of our lives since the beginning of human history. It
has allowed people to make sense of the world and derive its deeper meaning. The
techniques used for storytelling may have changed since then, but the power it holds to
engage and connect with the audience remains the same.

Why storytelling is so powerful and cross-cultural? : ⇒⇒


As we know that storytelling is one of the oldest and most effective ways of communication.
Due to the following reasons, storytelling can be considered as a powerful tool :

* It conveys the culture, history, and values that unite people.


* It increases the awareness about the cultural differences.
* It enhances cross-cultural understanding.
* It generates interest.
* It captures our attention.
* It also inspires us.

Data Storytelling : ⇒⇒
As we know, data are facts and figures which have no meaning. In a more technical sense,
data are a set of qualitative or quantitative variables about one or more persons or objects.
The dictionary says that data are the facts and statistics collected together for reference or
analysis.
So, keeping these points in mind, when we connect logically related data together, they tell
something to us.

Data storytelling is the practice of creating a narrative around a dataset and its
visualization to help convey the meaning of that data in a powerful and engaging way.
Storytelling is an art to visualise the key points of a story in front of any specific audience by
using words, vocalizations, physical actions and gestures.
When we visualize data through charts and graphs, they can enlighten the audience or the
stakeholders to see the data which is in terms of facts and figures in a different perspective
and help them to analyse and make the right decisions at the right time.

Steps involved in telling an effective data story : →


⇒Understanding the audience
⇒Choosing the right data and visualisations
⇒Drawing attention to key information
⇒Developing a narrative
⇒Engaging your audience

Elements of Data storytelling : ⇒⇒


Data storytelling comprises data, narrative and visualizations.

The data serves as the base of a data story. Data can be gathered from such places as
charts and dashboards using data analysis tools.

The narrative is a verbal or written storyline that's used to effectively communicate insights
from the data. The narrative should be within the context of the data and aim to show a clear
reasoning. Narratives should be based on data and present a clear explanation of what the
data means and its importance.
Visualisations act as further representations of both the data and narrative and are used
to communicate the story more clearly. Visualizations include graphs, charts, diagrams and
photos.

When we narrate the observations made from data, it helps us to explain to the audience
'How data is behaving' for different instances and why a particular insight has been
generated. When we visualise this data through charts and graphs they can enlighten the
audience

How to tell a great story with your data?


Some easy steps that can assist in finding compelling stories in the data sets are as follows:
→
Step 1: Get the data and organise it.
Step 2: Visualize the data.
Step 3: Examine data relationships.
Step 4: Create a simple narrative embedded with conflict.

Why is data storytelling so important?


⇒It is an effective tool to transmit human experience. Narrative is the way we simplify
and make sense of a complex world. It supplies context, insight, interpretation—all
the things that make data meaningful, more relevant and interesting.

⇒No matter how impressive an analysis, or how high-quality the data, it is not going to
compel change unless the people involved understand what is explained through a
story.

⇒Stories that incorporate data and analytics are more convincing than those based
entirely on anecdotes or personal experience.

⇒It helps to standardize communications and spread results.

⇒It makes information memorable and easier to retain in the long run.

Need for Storytelling : ⇒⇒


Data storytelling acts as an emotional glue to connect a diverse audience. It reshapes
knowledge and helps communicate something meaningful. It can be motivating for the
audience.

Why is Data Storytelling difficult?


Even though we see that storytelling is very interesting and engaging but data storytelling is
considered to be difficult for the following reasons:
1. The collection of huge data is quite difficult.
2. After collecting the data, it is difficult to prepare the data which includes updating, cleaning
and keeping only the necessary portion.
3. Building variables and categorising variables which knows as Data Wrangling is a tedious
task.
4. The next step is Data Analysis which includes various tools for visualization.
5. The final stage is data insight generation wherin the right interpretation as required by the
consumer or stakeholder also requires a skilled team of people.

Elements for making data storytelling interesting, fruitful and


insightful : ⇒⇒
* Characters → who populate the story
* Plot → what happens in the story
* Setting → where the story takes place
* Point of view → participation of narrator and/or audience
* Style → skills acquired for telling the story
* Literacy devices → acquaintance with technology

You might also like