TABLE OF CONTENTS

1. Introduction
o Textile industry
o Company profile

2. Project profile
o 2.1 Study of export marketing
o 2.2 Marketing Agents
o 2.3 Performance Assessment
o 2.4 Performance assessment of export agents

3. Objective of study

4. Research methodology

5. SWOT ANALYSIS

6. DEPARTMENTS WORKING

6. Conclusion & Recommendations

7. References

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 CHAPTER -1
1.1 CHITRA TEXTILES PVT. LTD

INTRODUCTION

Chitra textiles sector is one of the oldest industries in the Indian economy, dating back to several centuries. The
textile industry in India traditionally, after agriculture, is the only industry that has generated huge employment
for both skilled and unskilled labour in textiles. The textile industry continues to be the second-largest
employment generating sector in India. It offers direct employment to over 35 million in the country. Indian
Textile Industry occupies a very important place in the economic life of India. The Indian textile industry is one
of the largest in the world with a massive raw material and textiles manufacturing base. Our economy is largely
dependent on the textile manufacturing and trade in addition to other major industries. About 27% of the foreign
exchange earnings are on account of export of textiles and clothing alone. The textiles and clothing sector
contributes about 14% to the industrial production and 3% to the gross domestic product of the country. Around
8% of the total excise revenue collection is contributed by the textile industry. So much so, the textile
industry accounts for as large as 21% of the total employment generated in the economy. Around 35
million people are directly employed in the textile manufacturing activities. Indirect employment including the
manpower engaged in agriculturally based raw-material production like cotton and related trade and handling
could be stated to be around another 60 million.

The industry is extremely varied, with hand-spun and hand-woven textiles sectors at one end of the spectrum,
while the capital-intensive sophisticated mills sector on the other end. The decentralised power looms/ hosiery
and knitting sector forms the largest component in the textiles sector. The close linkage of textiles industry to
agriculture (for raw materials such as cotton) and the ancient culture and traditions of the country in terms of
textiles makes I t unique in comparison to other industries in the country. India’s textiles industry
has a capacity to produce wide variety of products suitable for different market segments, both within India and
across the world.
The share of the India’s textiles and apparel exports in mercantile shipments was 11% in2019-20. Textiles
industry has around 4.5 crore employed workers including 35.22 lakh and loom workers across the country.
India is first in global jute production and shares 63% of the global textile and garment market. India is second
in global textile manufacturing and also second in silk and cotton to expand its production capacity. The
production-linked incentive (PLI) scheme for man-made fibre and technical textiles will help boost
manufacturing, increase exports and attract investments into the sector. Road Ahead India is working on major
initiatives, to boost its technical textile industry. Owing to the pandemic, the demand for technical textiles in the
form of PPE suits and equipment is on rise. Government is supporting the sector through funding and machinery
sponsoring. Top players in the sector are attaining sustainability in their products by manufacturing textiles that
use natural recyclable materials. The future for the Indian textiles industry looks promising, buoyed
by strong domestic consumption as well as export demand. With consumerism and disposable income on the
rise, the retail sector has experienced a rapid growth in the past decade with the entry of several international
players like Marks & Spencer, Guess and Next into the Indian market. High economic growth has resulted in
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higher disposable income. This has led to rise in demand for products creating a huge domestic market. Uses of
Textiles

Textiles have an assortment of uses, the most common of which are for clothing and for containers such as bags
and baskets. In the household they are used in carpeting, upholstered furnishings, window shades, towels,
coverings for tables, beds, and other flat surfaces, and in art. In the workplace they are used in industrial and
scientific processes such as filtering. Miscellaneous uses include flags, backpacks, tents, nets,
handkerchiefs, cleaning rags ,transportation devices such as balloons, kites, sails, and parachutes textiles are
also used to provide strengthening in composite materials such as fiberglass and industrial geo textiles. Using
textiles, children can learn to sew and quilt and to make collages and toys. Textiles used for industrial
purposes, and chosen for characteristics other than their appearance, are commonly referred to as technical
textiles.

INTRODUCTION

1.1 Objectives

Internship is thought on addition a few encounters from the different a few associations which will encourage
bounty to make a connection between the hypothetical and reasonable data. It includes profitable ability like
usable working environment or pc instrumentation, taking care of a spread of things in the meantime, sorting
out or dissecting learning, spending plans or rising collaboration, composing, and talking gifts. Usable work
environment or pc instrumentation, composing, and talking gifts. It’s indispensable to get a handle on the best
approach to impart data to outsiders, managers, and companions. While doing an undergraduate program in
computer science and engineering at Daffodil International University, I considered a few programming courses
Last 4 years. Be that as it may, this is frequently not happy to get a handle on the web developing because of it's
an extremely huge marketplace. to encourage a sound data concerning programming which has net application
style and Development. I'm intrigued to attempt and do entry level position in virtual softtech
This entry level position report covers the whole temporary job time that I have finished with progress
concerning the coding, style and improvement.

Objectives

• Understand basic concept and structure of HTML3, HTML4, HTML5, CSS, Bootstrap
Framework, PHP, Java, creating Database & connecting with WordPress

• To get awareness about the various job opportunities.

• To perceive communicational skills and organizational dynamics.

3
 • To get educated about the official habitat.

• Opportunities for technical skill.

• Improve communication skill.

• Knowing all type of official knowledge.

1.2 Goals
• Knowing practical knowledge about programming.

• Gain knowledge about HTML3, HTML4, HTML5, CSS, Bootstrap Framework,

PHP, Java etc.

• Increase communication skill with other.

• Gain essential background knowledge.

• Works well with others. • Develop research skills.

• Improve administrative skill.

• Increase the capability for solving the problems.

• Knowledge of professional journals and newsletters.

• Knowledge of key professional.

• Improve professional ethics and values.

• Improve technical skill.

1.3 Motivation

For internship to induce the sensible expertise within the field of technology and Engineering. It's
extraordinarily vital that knowing about hypothetical information and actualize inside the reasonable field to
broaden our gifted ability in building work advertise.
The motivation of this internship actually came from the intention of learning more about the job sectors and
the work environment of IT farms. A desktop base system of creating websites is easy to learn. Before joining
the internship, i knew that I am in a primary stage and beginner level in learning web development, my first
task is to learn and create and be creative. The learning curve of a web development is such interesting and
4
 charming. It is very simple to build a project fully by HTML, CSS, MYSQL and PHP when you know what
you are doing.

1.4 Layout of Report

This Layout contains key points of this report as like objective details of the kind of paper selected, the
margins, line spacing, pagination, and equation illustrations, and references, incorporation. Table 1 presents
general page layout specifications.
I may allocate a document format for each report that I make. Through the document design, I describe the
report's template attributes, like the report's page format and report’s data's number format. I am able of
setting parameters for the documents when I use the functions of layout.
Once I define a document format, I explicitly specify a design for a report and I can modify a report's default
layout.

• Chapter 1 Describes the details of introduction of web development.

• Objective. In this portion, the objective of the internship is described. It also consists of the facility,
resources, how to reduce the number of employees and load of work on them. How to implement,
inheriting the motivational thinking of web development.
• Goals. Goals describes the aim of the internship. The key features of this part is to analyze the
learning by the internship. It also shows the effectiveness and the choices can be made in future.
• Report layout. It is a overview of the chapters contain in the full report.

• Chapter 2 This chapter is dedicated to describe the company I am doing the internship in. The
motto and the goal of the company is stated in this chapter.

• Chapter 3 This chapter consists of the responsibilities and the roles I was given while doing the
internship. This contains the training attended, work environment, assigned roles and
responsibilities and the performed tasks.

• Chapter 4 This chapter contains the outcomes of a project and as well the internship. The outcome
of a project is the result, and the problems and their solutions. For example understanding OOP and
learning about the challenges and outcomes.

• In the Chapter 5 This chapter simply contains and describes the conclusion of the report.

Technical textiles include textile structures for:

 Automotive applications e.g., tyre cord, seat belt; Medical textiles e.g., implants;

 Geotextile’s reinforcement of embankments,

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  Agro-textiles for crop protection,

 Protective clothing e.g., against heat and radiation for fire fighter clothing, againstmolten metals for welders,
stab protection, and bullet proof vests.
 Bio-textiles (Medical textiles) e.g., Breathing masks, wound care, wipes etc.

In all these applications stringent performance requirements must be met. Woven of threads coated with
zinc oxide nanowires, laboratory fabric has been shown capable of" self-powering Nano systems" using
vibrations created by everyday actions like wind or body movements.

MINISTRY OF TEXTILE AND ORGANISATION

Government of India passed the National Textile Policy in 2000. The major functions of the ministry of textiles
are formulating policy and coordination of man-made fiber, cotton, jute, silk, wool industries, decentralization
of power loom sector, promotion of exports, planning& economic analysis, finance and promoting use of
information technology. The advisory boards for the ministry include All India Handlooms Board, All India
Handicrafts Board, All India Power looms Board, Advisory Committee under Handlooms Reservation of
Articles for Production and C o-ordination Council of Textiles Research Association. There are several public
sector units and textile research associations (such as NITRA, SITRA, etc.) across the country

1.2. COMPANY PROFILE

Chitra pvt ltd limited

1.2.1. Introduction

It was established in 1931 by Dr G.D. Birlaear lier it was named as Bhiwani Textile Mill (BTM), then in
2007 it was undertaken byAditya Birla Group and named Grasim Bhiwani Textile Limited (GBTL). Admin
Block (GBTL)GBTL limited, a wholly owned subsidiary, to Do near group of Mumbai. GBTL has been
primarily engaged in the business of manufacturing and marketing of Polyester-Viscose Fabric. This
divestment is the outcome of the business portfolio review exercise from time to time. It is in the
direction of consolidation and greater focus on core businesses of the company. Given the size of
Grasim’s total operations, GBTL’s divestment will have an egligible impact on the company’s financials.
GBTL sells fabric both in the domestic as well as in the international market across geographies. The
Domestic OTC division operates in Domestic over the counter (OTC) formal menswear fabric market by
offering Ready to Stitch suiting. The Brands & Retailers division caters to domestic as well as international
customers by supplying fabric and also acts as full-service Provider by offering one stop solution of fabric
to garmenting. GBTL is the country’s largest manufacturer of PV and PW suiting, selling its products under
the “Grado” and “Graviera” brands in India in over 25 countries. The biggest strengths of GBTL are its
quality- conscious trade partners and global customers. GBTL caters to international fashion
houses in the
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 US, UK and Europe, supplying fabric to them for making garments which are available in some of the largest
retail chain stores. The Do near Group aims to build further on GBTL’s existing strengths

2.1.1 PRODUCTS

PRODUCT RANGE OFFERED

 Polyester-Viscose (P/V)

 Polyester-Viscose-Lycra (P/V/L)

 Polyester-Viscose-Wool(P/V/W)

 Polyester-Viscose-Linen(P/V/L)

 Polyester-Viscose-Nylon(P/V/N)

 Polyester-Viscose-Spandex(P/V/S)

 Polyester-Cotton(P/C)

 Polyester-Viscose-Cotton(P/V/C)

 Polyester-Viscose-Elastane(P/V/EL)NEW PRODUCT DEVELOPMENT (NPD)

 VALENO (TR)

 SEER-SUCKER

 KNITTER LOOK

2.1.2 MANAGING DIRECTOR

Mr. Ankit Arun Jogani is registered with Ministry of Corporate Affairs (MCA). Their DIN is 09103541
and holding active directorship in 1 Company. From 12 march 2021, the first company ANKIT ARUN
JOGANI was appointed as Director is GBTL LIMITED and the most recent directorship is with GBTL
LIMITED. The total paid up capital of all companies where ANKIT ARUN JOGANI holds active
directorship is Rs 20,05,00,000.00 ( 20.05₹ ₹Cr.). The company utilizes strong manufacturing facilities
comprising of Fiber Dying, Yarn Spinning, Weaving, Processing and Folding with state-of-the-art
machines, processes and professional environment. The company also has strong presence in
international market catering to the fabric need of international brands. The company has strong
Design and Development team which conceptualizes and develops designs as per fashion standards and
market Needs. The Company also has its product range of RMG Readymade Garments with exclusive
design and qualities.

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NATURE OF BUSINESS

The NXTLOGIC SOFTWAREgroup is leading global supplier of technology and services. In fiscal
2012, its roughly 306,000 associates generated sales of 52.5 billion Euros. Since the beginning of 2013,
its operation has been divided into four business sectors; automotive technology, Industrial technology,
Consumer Goods, and Energy and Building Technology. The NXTLOGIC SOFTWAREGroup
comprises of Robert NXTLOGIC SOFTWAREGmbH and its roughly 360 subsidiaries and regional
companies in some 50 countries. If its sales and services partners are included, then NXTLOGIC
SOFTWAREis represented in 150 countries. These worldwide development, manufacturing and sales
network are the foundation for further growth. NXTLOGIC SOFTWAREGroup spent some 4.8 billion
Euros for R & D in 2012, and applied for 4,800 patents worldwide. The NXTLOGIC
SOFTWAREGroup’s products and services are designed to fascinate, and to improve the quality of life
by providing solutions which are both innovative and beneficial. In this way, the company offers
technology worldwide that is “Invented for
Life “.
The corporate slogan “Invented for Life” is placed below the combination of the “NXTLOGIC
SOFTWAREAnker” symbol (the armature within a circle) and the “Bosch” 5-letter logotype.
The slogan is part of its long tradition. Through which it communicates the Group’s core competencies
and vision that includes technological leadership, innovation, quality, and reliability, modernity,
dynamics, and customer orientation by improving the quality of life, and thus make a valuable
contribution to people, society and environmental sustainability.

2.5 VISION OF NXTLOGIC SOFTWARELTD

Enabling lives and livelihood through the Education and technology.

2.6 MISSION OF NXTLOGIC SOFTWARELTD

Likes a spark that ignites an engine, the foundation aims to empower individuals to create an impact that will
help communities stand on their own feet, through employability training and techno-solution.

Technology refers to the application of a systematic method in order to achieve desirable.

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 1.2.5. OBJECTIVES OF THE COMPANY

Objectives establish the goals and the aims of the business and determine the shape of future events.
Objectives are the way of achieving motives for profit of social service.

Main objectives of GBTL LTD as in its Memorandum of Association are:

1) Increasing Productivity of workforce.

2) To introduce new products and create new markets.

3) Customer service and customer satisfaction.

4) Improving work culture among the employees.

5) Capitalizing on company strength and use of corporate assets.

6) Continuous innovation.

7) To provide growth rate of about 10% p.a.

8) Improve the advertising effectiveness.

Vision

To be a profitable company offering sustainable clothing solution through product innovation, design and
deliver superior value to all the stakeholders. Mission
 To deliver leadership through operational excellence in quality, cost and services.

 To deliver break through products through in house manufacturing and strong outsourcing with speed.

1.2.6. DONEAR GROUP OF INDUSTRIES

Started by the late Vishwanath Agarwal, Do near is a well-recognised fashion brand and also supplies fabrics to
major players like Louis Philippe, Van Heusen, Peter England, Blackberry, Arvind, Wills Lifestyle, and Future
Group. The late Vishwanath Agarwal was a textile trader for 18 years. He built a strong network in the industry
and was also on the boards of some Indian textile businesses. In the 1970s, Vishwanath saw that the textile
industry in India was poised to become more enterprising and attain a global outlook. At the same time, he was
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also facing

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strategic and management challenges with the companies he was associated with as a board member. One day,
after a particularly discordant board meeting, he decided he wanted to tap into the growing textile industry
himself. He made up his mind to start his own textile manufacturing facility. This resolve led to the
foundation of Do near Industries in Mumbai in 1977.Today, Do near Industries is a well-recognised clothing
and textile business brand in India. It claims to have a turnover of Rs 1,300 crore and a team strength of 5,000
employees. At the GBTL (Grasim Bhiwani Textiles Limited*) factory in Bhiwani, owned by the
promoters of the Do near Group, GBTL manufactures poly-viscose. Grasim Industries in2017 entered into a
share transfer agreement for the divestment of its 100 percent holding of GBTL, a wholly owned subsidiary, to
Do near Group .DONEAR is an active supplier of fabrics to India’s largest brands such as Louis Philippe, Van
Heusen, Peter England, Blackberry, Arvind, Wills Lifestyle, Future Group, and more. In retail, Do near Group
has a network of over 200 stores, marketing its apparel under the D’Cot and Do near NXG brands. Do
near as a fashion brand has a product Do near Suiting and Shirting, Presently, Do near also exports
fabric to over 28 countries.

1.2.7. Major Brands under DONEAR

D’Cot
(Donear Cottons)

 GRADO

 OCM (ORIENTAL CARPET MANUFACTURE)

 NXG

 GRAVIERA

 DONATI

 Royal Classico

 Ferrino Mizzoni

 iTR

 Bronson

2. PROJECT PROFILE

2.1 Export Marketing

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Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and
exchanging offerings that have value for customers, clients, partners, and society at large. It is one of the
primary components of business management and commerce. Marketers can direct their product to other
businesses (B2Bmarketing) or directly to consumers (B2C marketing).Marketing as a discipline involves all the
actions a company undertakes to draw in customer sand maintain relationships with them. Networking with
potential or past clients is part of the work too, and may include writing thank you emails, playing golf with
prospective clients, returning calls and emails quickly, and meeting with clients for coffee or a meal .At its most
basic level, marketing seeks to match a company's products and services to customers who want access to
those products. Matching products to customers ultimately ensure profitability. Export Marketing In the
simplest terms, “exports” are the sale of goods or services to a country other than your own. There are 195
countries in the world for you to choose as buyers, but dealing with each of them is a different ballgame
entirely. It is easier to trade with certain countries with whom your country has either a multilateral or bilateral
trade agreement. These agreements reduce or remove barriers that exist in the trade relationship between
countries. Export marketing is the practice by which a company sells products or services to a foreign country.
Products are produced or distributed from the company’s home country to buyers in international locations. But
there is a difference between products that are available to foreign countries and products that are specifically
marketed to foreign customers .

Definition of export marketing, According to B.S. Rathor,” export marketing includes management of
marketing activities for product which crosses the national boundaries of the country. ”
Businesses today are often doubling or tripling products by expanding to product sales on an international level.
But you can’t assume that foreign markets will be as interested in your product as local customers. Cultural
differences, shipping costs and transit time, politics, and international trade policies all contribute to a
marketing communication barrier between suppliers and foreign buyers. As we know that garment industries
are the major customers of the textile industries and have to establish contact with the textile industries for their
raw material (fabric or yarn) to make the garments.
performance Assessment of Marketing agents In GBTL, we go for the performance assessment of the export
marketing agents on the basis of gathering information by survey using the questionnaire
.i. Comparison of their previous year (2019) performance and their current year (2021) performance (sales order)
ii. Comparing previous year (2019) and current year (2021) average price of fabric iii. Adding new customers in
every new financial year
iv. Product knowledge

v. Market knowledge
vi. Timely payments

vii. Repeat orders

viii. Customer acquisition
ix. And many more.

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2.1.1 - EXPPORT MARKETINGIN

EXPORT MARKETING, the department named BRAND & RETAIL (B&R).

The Brand & Retail department is sub-divided into 5 divisions i.e.

 BRAND DOMESTIC (BD)

 CORPORATE WEAR (CW)

 UNITED KINGDOM (UK)

 UNITED STATE (US)

 REST OF WORLD (ROW)

1. The Brand Domestic (BD) deals with the domestic market and supply the fabric to the customer in India.
GRADO is an active supplier of fabrics to India’s largest brands such as Louis Philippe, Van Heusen,
Peter England, Blackberry, Arvind, Wills Lifestyle, Future Group, Pantaloon and more.
2. The Corporate Wear (CW) deals with the domestic market usually for corporate wears in all over India and
they supply the fabric as per the customer requirement or produces by the company itself .They are the active
supplier of fabric to India’s largest brands such as Blackberry, Spice Jet, Vistara, Indigo, Maruti, Renault, SRF,
Karnataka Police, Whirl-pool, PD-lite, MRF, Manipur Police, etc.
3. The UNITED KINGDOM (UK), deals with the customers in UK market. The process of order
generation will be by the existing customers and sometimes there is a dealer or we can say a middle man who
take the orders from the UK market and passion to the marketing team which handles the UK market in GBTL
.Active suppliers of NEXT men’s wear, NEXT women’s wear, J.S. Marketing, M&S,TOPMAN, etc.
4. The UNITED STATE (US), deals with the customer of US market. The process of order generation process
is same as the UK market. They got the order requirement from the existing customers and also there are the
agents, they pick the orders from the market and hand-over to the marketing team of GRADO. Active suppliers
of Hagger, GAP, etc.
5. The REST OF WORLD (ROW), deals with the rest of countries except UK and US. Also, some countries of
Europe. They got the order requirement either direct from the customers or from the agents’ end. Active
suppliers of Yale, Haber, Vanity, Uroneck, ADA (Australia Defence Apparel), Wisco, WWG, etc.

2.1.2. PROCESS OF EXPORT MARKETING

. 1. Order Generation Process

The order generation process is the first step and very crucial step. The customer puts of their requirement of
fabric with some quality parameters with a fabric sample called swatches. As soon as the marketing
team got the offer from the customer’s side, they assigned a unique code (HL****) and sent the swatches
to the Design & Development (D&D)department to find out further information of sample and make the

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small sample same or similar as they received. After development of the new sample, they compare the
quality range. And send the developed sample and its quality parameters to the marketing team, so as they
can confirm the order from the customer. Marketing team calculate the production cost of product to be
produced and send it to the customer via e-mail
.As they got the confirmation. It steps toward the next process

2. Order Execution Process

The next step is the execution process, when the order is confirmed by the customer, the marketing team
assigned a unique code (GR****) for the bulk production. They forward the details such as the delivery
date, length of fabric etc. to the Production, Planning &Controlling (PPC) Department. The PPC department
plan and control the whole production process (Ex-mill) so as to achieve the requirement of customer and
deliver the order in specific time period

The contract is negotiated and confirmed.The importer applies for the documentary credit with their bank.
The documentary credit is set up by the issuing bank and the exporter and the exporter’s bank
(the collecting bank) are notified by the importer’s bank.The goods are shipped.
Documents verifying the shipment and all terms of the sale are provided by the exporter to the exporter’s
bank and the exporter’s bank sends the documents to the importer’s issuing bank.The issuing bank verifies the
documents and issues payment to the exporter’s bank.The importer collects the goods.
3. Documentary Collection

A documentary collection is when the exporter instructs their bank to forward documents related to
the sales to the importer’s bank with a request to present the documents to the buyer as a request for
payment, indicating when and on what conditions these documents can be released to the buyer. The
importer may obtain possession of goods if the importer has the shipping documents. The documents
are only released to the buyer after payment has beenmade.
4. Open Account

An open account is a sale in which the goods are shipped and delivered before payment is due
usually in 30, 60 or 90 days. This is one of the most advantageous option to the importer, but it is a higher risk
option for an exporter. Foreign buyer offer want exporter to offer open account because it is much more
common in other countries, and the payment after receipt structure is better for the bottom line.
5. Consignment & Trade
Finance Consignment is similar to an open account in some ways, but payment is sent to the exporter only after
the goods have been sold by the importer and distributor to the end customer. The exporter retains ownership of
the goods until they are sold. Exporting on consignment is very risky since the exporter is not
guarantee any payment. Consignment, however, helps exporter become more competitive because the goods
are available for sale faster. Selling on consignment reduces the exporter’s costs of storing inventory.

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ACHIEVEMENTS/AWARDS:

Inter Solar Award 2015

NXTLOGIC SOFTWAREreceives the prestigious Inter Solar award Executed for Maruti Suzuki
Limited at the Manesar plan.

February 1, 2014: NXTLOGIC SOFTWARELimited wins Car & Bike

Award 2012
The accolades and awards keep rolling in for NXTLOGIC SOFTWARELimited, once again,
NXTLOGIC SOFTWARELimited was the proud winner of the suboms Car & Bike Award 2012 in
the “Best Automotive Component
Manufacturer” category.

NXTLOGIC SOFTWAREWins “Car & Bike” Award 2013

Receiving yet another glory in its 125 th Anniversary Year, NXTLOGIC SOFTWARELimited was
conferred with the
Car & Bike India Award in “Best Auto Component Manufacturer” category. The Car & Bike Award
functions was held at Mumbai on January 13, 2013. NXTLOGIC SOFTWAREwas adjudged the
best among two other nominees, namely Delphi and Endurance.

Jan. 07, 2013: NDTV Car & Bike Award – ‘Automotive technology of the year’
This accolade recognizes the contributions made by NXTLOGIC SOFTWAREin India, for localizing
ABS (Antilock Braking System) production. NXTLOGIC SOFTWAREis the only automotive
supplier to manufacture ABS in India for passenger cars and light commercial vehicles. ABS is
crucial to safety while driving, as it makes braking safer, by preventing the wheels from locking.

April 15, 2012: DHL-CNBC TV18 International Trade Award

NXTLOGIC SOFTWAREwon this honour in the category of auto component industry, for doing
extremely well in exports through its low- cost solutions. The award recognizes the company’s
commitment and innovations that address the needs of Indian market, and keep Brand India alive.

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2.12 FUTURE GROWTH AND PROSPECTS

The auto component industry appears to have a bright future with the existing manufacturing
planning and capacity and in addition moreover new plants are being setup with foreign
collaboration.
The Indian auto component industry is highly fragmented with over 3000 players in organized sector
and estimated 500 units in the small sector. Vocationally the industry has developed major vehicle
manufacturing centers. Small and medium enterprise sector is keen on talking a number of
technology investment initiatives in order to become self-reliant and globally competitiveness
according to a confederation of Indian Industry survey report on auto component.
The survey reveals that Indian small scale enterprises manufacturing auto components are well
equipped to produce components as per international standards. These SMEs have now started
talking strategic position in the international markets at both the original equipment manufacturers
and the replacement supply.
The last few months have seen a virtual boom in the Indian automobile industry with not only
domestic component manufacturing shares but also the formidable biggies also entering India in
such a manner that it is increasingly turning out to be a lucrative destination for many companies.
The growth plans are:
• Focus on strengthening or engineering competencies and infrastructure in new product
lines.
• Focus on securing liquidity position.
• Cost reduction without hurting the long term interest of the business.
• Import substitution projects.

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 . 2.2. Marketing agents/ Export Broker

An export broker or agent is a person who acts as an intermediary between buyer and seller in the international
market. An export broker enables both parties to execute internal transactions. An export broker brings the two
interested parties together and facilitates the transaction. She charges a commission for brokering the
transaction. Export/Import commission: The export or import broker can make money by using
different areas to facilitate exports and imports. The commission varies from product to product and volume
of trade. An agent is similar to a distributor in that he’s a middleman. However, an agent does not take title to
the goods and provides fewer services than a distributor does. The agent’s role is to get orders and (usually) earn
a commission for his services. The following figure illustrates the relationship among the agent, the supplier,
and the buyer.

Export agent’s role What exactly does the export agent do?

The agent may travel abroad, do research, prepare an export plan, advise the exporter on how to adapt their
marketing mix, make contact with potential buyers, negotiate deals with the buyers, take care of all promotional
activities, handle the logistics and documentation, and much more. All of these tasks, the export will do on the
exporter’s behalf. The exporter normally pays the agent for the expenses they have incurred marketing the
firm’s products and handling the export administration, and will generally earn a commission on any sales
generated.

Objectives of Export Trade

The important objectives of the export include the subsequent.

 Facilitating the selling of products to countries that desperately need such goods

 Expanding the marketplace for goods by producing them on an outsized scale.

 Earning exchange through exports

 Helping a rustic increase the value

 Creating employment opportunities in a country by promoting export-oriented and export-related enterprises.

 Generating revenue for the govt within the sort of customs and excise duties.

 Promoting mutual affection and co-operation among the nations.

 Achieving optimum utilization of resources by large scale production of products Skills required for a
marketing agent

 Highly organised to maintain correct information about the product

 Knowledge of different markets, various companies and trading

17
 Interact with both the local and international market and people in those markets.

18
  Keep up with trade/ product/ material.

 Need to understand global economic trends, legal formalities and local regulations.

 Know how to quickly and effectively find the solution and resolve problems in a timely manner.

 Need to have market knowledge (present scenario) and future prediction.

Features of export marketing

 Earning foreign exchange

 International relation

 Balance of payment

 Reputation in the world

 Employment opportunity

 Higher profit

2.4 Performance Assessment of Marketing agents

In GBTL, we go for the performance assessment of the export marketing agents on the basis of gathering
information by survey using the questionnaire

.i. Comparison of their previous year (2019) performance and their current year (2021) performance (sales order)

ii. Comparing previous year (2019) and current year (2021) average price off fabric

iii. Adding new customers in every new financial year

iv. Product knowledge v. Market knowledge

vi. Timely payments

vii. Repeat orders

viii. Customer acquisition

ix. And many more.

19
 3. Objective of study
Objective of study

1. To study the performance of marketing agents as per the observation of marketing executive of GBTL.

2. To study influence of agents on export marketing.

3. To study the working of export marketing

1) Increasing Productivity of workforce.

2) To introduce new products and create new markets.

3) Customer service and customer satisfaction.

4) Improving work culture among the employees.

5) Capitalizing on company strength and use of corporate assets.

6) Continuous innovation.

7) To provide growth rate of about 10% p.a.

8) Improve the advertising effectiveness.

20
 4. Research Methodology
Research methodology is the way to find out the result of a given problem on a particular problem. In
methodology, the researcher uses many criteria for solving the research problem. If the researcher does
not work properly on a given problem, then there would be very less probability to get the final result. It
provides the researcher criteria by which we can decide which techniques and procedures will be applicable to a
given problem. At the same times it helps the researcher to clearly state what course of action he should select at
the time of conducting the research so that they can be evaluated by others also.

Data collection methods:

i. Primary research method- Primary research involves gather the new data that has not been collected before.

 Questionnaire

 Personal interview

 Observation

ii. Secondary research method- Secondary research involves gathering the existing data that has already
been produced by some other people. Example: reports, studies by the government agencies, etc.

To achieve the objectives, primary data has been used. Primary data was collected from the company’s export
marketing team, their feedback, etc.

21
 The present study has been conducted in GBTL, Bhiwani (Haryana). In present study, the survey is conducted
on the export marketing agents in different countries like UK, Mexico ,Australia, Europe, etc

Limitation of study

During conducting this research, I come across the following limitations:

i. Lack of time One of the major limitations of the study was limited time period. The allocation of the study
was inadequate. Because in this short period of time one intern student had to both attend the office. For the
scarcity of time, I could not communicate largely with the concern persons and authority, which would be very
helpful for preparing, the report could be made much more comprehensive.

ii. Scarcity of adequate information Scarcity of adequate information caused hamper in report generation.
Primary and secondary data wasn’t up to date to deal with

.iii. Wide area to study There was the wide scope of the study but couldn’t be covered to lack of time and
resources. However, in spite of these limitations all efforts have been put to make the report correct, genuine,
and fulfilling the objectives of the study.

22
23
 4. SWOT ANALYSIS
SWOT Analysis of the Clothing Industry:

A huge number of not standardized fashion products, not harmonized sizes, and quality of production are a
danger for gaining access to the global market. SWOT analysis can be of special importance in the apparel
manufacturing industry when used for designing a new article of clothing, i.e. collection. This article has
presented a detailed discussion of the SWOT analysis of the apparel industry.

Fig: SWOT analysis of the clothing industry

Strength:

1. Futuristic design,
2. Good image,
3. Reaction to a new fashion trend,
24
 4. Quality of textile fabric and production,
5. The new ergonomic form of a model,
6. A short period of development of a model and a short period of duration,
7. Automation of production processes,
8. Industrial training conducted by specialist,
9. Ecological requirements.

Weakness:

1. Very high price because of fast changes,

2. Small series with a large number of models (three to five articles in work order),
3. Manufacturing of only three sizes,
4. The bad covering of foreign market,
5. The high price of energy,
6. Condition and price rise of raw material because of introducing VAT,
7. Short time for optimization of products.

Opportunities:

1. Consumers’ wish for new designs,

2. Marketing of products into a new market,
3. Market – Establishing “showroom” objects,
4. Making e-mail catalog – Value of labor,
5. Production of garments Made-to-Measure.

Threats:
1. Import of similar articles of clothing at low prices,
2. Competitors have a lower price,
3. Competitors have better distribution network with more sales places,
4. Quick obsolesce of technology.

Textile Market Analysis

The Textile Industry is expected to grow from USD 723 billion in 2023 to USD 859 billion by 2028, at a CAGR
of 3.52% during the forecast period (2023-2028).

The COVID-19 pandemic has challenged the textile industry drastically in 2020. Asia, which is one of the largest
markets for the textile industry in the world, has suffered from the prolonged lockdowns and restrictions in the
majority of Asian countries along with the sudden drop in international demand for their products. The loss was
particularly high in countries where the textile industry accounted for a larger share of the exports. According to
the study by the International Labour Organization (ILO) the global textile trade collapsed during the first half
of 2020. Also, exports to the major buying regions in the European Union, the United States, and Japan fell by
25
around

26
70%. The industry also suffered several supply chain disruptions due to the shortages of cotton and other raw
materials.

The textile industry is an ever-growing market, with key competitors being China, the European Union, the
United States, and India. China is the world's leading producer and exporter of both raw textiles and garments.
The United States is the leading producer and exporter of raw cotton, while also being the top importer of raw
textiles and garments. The textile industry of the European Union comprises Germany, Spain, France, Italy, and
Portugal at the forefront with a value of more than 1/5th of the global textile industry. India is the third-largest
textile manufacturing industry and is responsible for more than 6% of the total textile production, globally. The
rapid industrialization in the developed and developing countries and the evolving technology are helping the
textile industry to have modern installations which are capable of high-efficient fabric production. These factors
are helping the textile industry to record more revenues during the study period and are expected to help the
industry further in the forecast period.

Textile Market Trends

This section covers the major market trends shaping the Textile Market according to our research experts:

Increasing Demand for Natural Fibers

Natural fiber composites are relatively lighter and have more strength than conventional fibers, and therefore,
find extensive application in the automotive industry for interior and exterior applications. Natural fibers
obtained from plants and animals include cotton, silk, linen, wool, hemp, jute, and cashmere. These fibers are
widely used to manufacture garments, apparel, construction materials, medical dressings, and interiors of
automobiles, among others. The abundance of natural fibers, especially cotton, in China, India, and the United
States, is contributing significantly to the growth of the global textile market. Silk is used in upholstery and
apparel, as it is available in both variations fine as well as coarse. Wool and jute are used as textile materials for
their resilience, elasticity, and softness. The increasing consumption of natural fibers, such as cotton, silk, wool,
and jute, will drive the global textile market during the forecast period.

Shifting Focus Toward Non-woven Fabrics

The increasing birth rate and aging population has contributed to the growing demand for hygiene products,
such as baby diapers, sanitary napkins, and adult incontinence products, which, in turn, is expected to fuel the
demand for non-woven fabrics. Nonwovens are used in road construction in the form of geotextiles to increase
the durability of roads. Low maintenance costs associated with nonwovens are expected to fuel its demand in
construction applications. The positive outlook of the automobile and transportation industry, globally, is further
expected to propel growth for the non-woven fabric market over the next years. The automobile industry
manufactures a large number of exterior and interior parts using non-woven fabrics owing to their durability.
Rapid industrialization and recent innovations in the field of textile technology are other factors fueling demand
for non-woven fabrics, globally.

Textile Industry Overview

27
The report covers the major players operating in the textile industry. In terms of market share, the companies in
the global textile industry do not have a considerable amount of market share, as the market is highly
competitive and fragmented.

Textile Market Leaders

1. Toray Industries Inc.

2. B.C. Corporation
3. Inditex SA
4. Shandong Weiqiao Pioneering Group Company Limited
5. Nisshinbo Holdings Inc.

*Disclaimer: Major Players sorted in no particular order

Textile Market News

 In Feb 2021, The Indian Government has announced the setting up of seven mega textile parks in the
next three years. The government has also decided to rationalize the duties on raw material inputs to
manmade textiles by reducing the customs duty rate on caprolactam, nylon chips, and nylon fiber and
yarn to 5 %.
 In Feb 2021, Paraguay's Ministry of Industry and Commerce announced that it will be investing USD
1.1 million in the manufacturing sector, mainly benefiting the clothing, textiles, and footwear industries,
among other areas related to assembly operations.

Source: https://www.mordorintelligence.com/industry-reports/global-textile-industry---growth-trends-and-
forecast-2019---202

28
 5. Model Project Report on setting up of Woven Readymade Garment

Unit I.

Background:

India’s export performance in Textile Sector in the recent years has been remarkable. The Textile exports have
now emerged as the largest gross & net foreign exchange earner for the country. On dismantling of quota
regime under WTO, the international market has been fully opened up since 01.01.2005. This has resulted in
fierce competition in the Asian countries especially China, Korea & India to capture the unlimited world market.
The Central Government as well as some State Governments offer various incentives for setting up of new
textile units with the view to encourage exports of Textiles. The potential in the growth of RMG units in India is
tremendous since the present contribution of clothing exports of India constitute only 3.2% out of the world
textile clothing exports. China ranks the first place in clothing exports whereas India ranks only the 7th place.
The growth of RMG units in India is also facilitated by the Technology Upgradation Fund Scheme (TUFS) of
the Government of India wherein 5% interest reimbursement is provided on the capital investment made in the
land, building and plant & machinery of the RMG units. The TUFS scheme is in force upto 31.3.2007. Hence
this is the best time for venturing new RMG units as the market, Government as well as trends are conducive for
the growth of RMG units.

II. Rationale:

The rationale for setting up of RMG units are the following:

1. The apparel industry of India is moving into the trajectory of exponential growth. The ‘catalysts’ for the
accelerated growth are quota phase out in the international market and the retail boom (i.e., mall mania) /
growing consumerism in the domestic market.

2. A WTO study suggest that post quota India’s share in the US clothing market could rise to 15% by 2008 from
around 3.3% in 2003 while its market share in EU is likely to expand from 6% in 2003 to 9 % in 2008. The post
quota scenario indicates that Indian apparel exports to US & EU are rising significantly. In fact, in USA market
during the period from JanJuly, 2005, the export of apparel from India has increased by 34 % vis-àvis total
apparel increase of 9.48%.

3. India is 2nd most preferred destination for major global retailers due to its strength of vertical (i.e., fibre to
apparel) and horizontal (i.e., availability of multiple varieties of fibre, yarn, fabric & apparel) integration,
cheaper operational facilities, flexibility of operations and product development initiatives. The major ‘ buying
offices’ in India have recorded robust growth in 2004 with the top six buyers reportedly crossing the US$ 100
million mark each. The buying operations of Gap, Wal-Mart, H & M, Target, JC Penny and Tommy Hilfiger are
growing substantially. It is estimated that the top 10 buyers already account for approximately 35%.

29
4. The success of ‘specialty stores’ in the global market has also positive implications for India. India has
strengths in value added/design oriented moderate size market. India would certainly emerge as a most preferred
sourcing base for specialty stores which work on the format of product development and innovation.

5. The sustained and vibrant growth of Indian economy also bodes well for apparel sector. GDP growing at the
rate of 7-8%; 250 – 300 million middle class population with high purchasing power; 40 % of the total
population in the working age group; super-rich 17 million population, point towards higher consumption of
apparel in the indigenous market.

6. Further, the organized retailing which is small as of now (about 2-3 %) is expected to register a growth rate of
30% and above and is expected to be about 10% of the retail market in next 3-4 years. It is estimated that the
clothing, textiles & fashion accessories contribute about 39% of organized retail market. Therefore, with growth
of organized retailing the consumption of apparel is expected to experience an accelerated growth.

6. The growth of apparel sector has chain reaction on growth process of upstream segments of textile
industry (i.e., fibre, yarn fabric and processing). The indication of growth of textile industry including
apparel sector are already visible. After registering annual rate of growth of 2-4% during last two
decade, fabric production recorded a growth of 8% during 2004-05. The same trend is continuing during
this year also. IIP growth rate for the year 2004-05 also indicate that in the manufacturing sector, the
textile products (including wearing apparel) registered 2nd highest rate of growth at 19.2 % after capital
good industry which recorded a growth of 19.5 %. The above scenario clearly indicate high growth
potential of clothing industry which already contributes significantly to the Indian economy in terms of
foreign exchange earnings and employment generation capacity. Thus, strengthening of fundamentals of
clothing industry to enable it to optimize the opportunities available in domestic & international market
is the need of the hour.

III. Technology Up-gradation Fund Scheme (TUFS): Considering the felt need to upgrade technology in
different segments of the textile industry, Government of India had launched Technology Upgradation
Fund Scheme (TUFS) for Textile and Jute Industries, w.e.f. 1.4.1999 for a period of 5 years, i.e. upto
31.03.2004. The period of implementation of TUFS has been extended upto end of the 10th Five Year
Plan, i.e. 31.03.2007. The main feature of the scheme is that it provides a reimbursement of 5% point on
the interest charged by the lending agency on a project of technology upgradation in conformity with this
scheme.

The RMG sector is also one of the identified sector for availing benefit of TUFS. The list of eligible
benchmarked machineries for eligibility under TUFS in respect of RMG sector is enclosed as Annexure
–
I. Almost all the machineries and equipments required for a garment unit is eligible under TUFS. Apart
from the 5% interest reimbursement under TUFS, certain identified processing machines for garments
and Effluent Treatment Plant of garment processing units are also eligible for 10% capital subsidy under
TUFS.

IV. SITP:

30
Considering the need of large scale RMG units, GoI had launched the scheme for Apparel Parks for
Exports during the year 2001. Subsequently, the scheme for Apparel Parks for Exports has been merged
as new scheme called as ‘ Scheme for Integrated Textile Parks (SITP)’ during the year 2005. The
scheme envisages setting up of Integrated Textile Park having atleast 50 units with a total investment of
750 crores. The GoI will grant 40% of the Project cost subject to a ceiling of Rs. 40 crores for the
investments made in the land, building for common facilities, common infrastructure and factory
buildings of the units in the Park. The scheme is implemented by MoT through an SPV consisting of
representatives from the Industrial Associations / groups and other stake holders.

V. About the Projects: This project report envisages the feasibility of setting up of RMG units of various
capacities viz., 50, 100, 150 & 300 machines. The intended location of this project are at the industrial
estates located in and around Chennai. There are full fledged industrial estates promoted by Small
Industries Development Corporation (SIDCO), a subsidiary of Government of Tamil Nadu. These
industrial estates have all the facilities of water supply, drainage, electricity, transport as well as
ancillary facilities. These RMG units of size 150 machines & 300 machines can also be part of
Integrated Textile Parks formed under SITP of GoI. An RMG unit having a capacity of 300 machines
will also have processing facility of the garments, mainly enzyme finish, soda finish, stonewash finish,
etc. RMG units of lesser capacities, i.e. 50, 100 & 150 will be without processing facilities as it is not
viable to have processing facilities for small / medium size RMG units. All these units have been
proposed to be engaged in the own production of garments except the units having 50 machines. Unit
having 50 machines have been proposed to undertake production of job-work basis since it is not viable
to go for own production. Each of the model project report consists of details, viz., project cost estimates
of land, building, plant & machinery, raw material requirement, working capital requirement, means of
finance, power cost, maintenance cost, insurance, salaries & wages, depreciation, expenditure statement,
profit statement, break even analysis, repayment schedule etc.

Garment Manufacturing Process

Garmenting Process Flow Chart Spreading & Cutting Spreading is the process of laying fabric layers on a
table, one on top of another so as to form a “lay”. The fabric from the stores is issued to the cutting room
daily in advance which is stored in the cantilever rack provided next to the cutting tables. The fabric rolls
are loaded on to the roll holders.

The fabric is spread manually by spreaders or by a semi-automatic or automatic spreading machine. After
spreading, layers are cut with the help of straight knife cutting machines and end cutters. In order to cut
across on such a wide table, a mobile cutting machine guiding rail is used. This rail is a “mobile” guide
that is used along with a straight knife cutting machine having a foldable handle bar.

31
 Sewing The production system to be implemented in the factory would be an Assembly Line System
whereby a group of operators would work on a product depending on the product type. Operation
sequences for sewing room operations would define the sequence of the operations Spreading Cutting
Sewing Finishing Garment Inspection Folding & Packing Dispatch 9 for the reference styles in the
projected product mix, along with machine type and work-aids required.

Stitching quality and production are of immense importance; hence imported machines are suggested
which are capable of producing high quality end product at good speeds. All the sewing machines would
be procured from reputed sewing machine suppliers. The line will have quality checks after every set of
operations. All pieces will also be checked fully at the end of the line before they are moved on to the
finishing department Finishing In the finishing stage the sewn products are checked for any faults or
defects. These if reparable are mended or else the piece is rejected. The pieces are then ironed and
packed, after a few more check points. In case the pieces have any soiling/staining a stain removal
station helps in cleaning the same.

Inspection The garment pieces produced are checked thoroughly for various types of defects such
asBroken Needle, Fly, Hole, Thick Yarn, Thin Yarn and Barre Packing& Dispatch After inspection, the
defective products are sent for correction while the other products are wrapped in polythene bags and
sent for packing in suitable form as per the buyers’ specifications.

After packing, the final products are dispatched. Garment Testing Garment testing assess the quality of
garment and workmanship, using a no. of quality control checks and tests, including:

 Colour shading
 Colour fastness check (Rub test)
 Symmetry check
 Size fitting test
 Adhesive check
 Fabric weight test
 Fasteners fatigue and zip quality test
 Waterproof test
 Down feather leakage test
 Seam slippage test
 Care labelling
 Needle damage check
 Barcode scanning test
 Burn test
 Mold contamination prevention
 Metal contamination prevention
 Ventilation test

32
 ANALYSIS OF FINANCIAL STATEMENT

5.1 COMMON SIZE STATEMENT.

Particulars Note As at As at
No. 31-03- 31-03-
2019 2018

Amount % Amount %

ASSETS
Non-current assets
Property, plant and 1 1090623 33.5 697977 23.3
equipment 2 124356 3.82 540407 18.1
Property, plant and 3 34 0.00 38 0.001
equipment 1
Other intangible assets 4 113746 114029 3.82

Financial assets: 5 30920 3.5 10331 0.34

6 - 0.95 - -
Investments
7 6137 - 18246 0.61
Loans
Others 0.18

Other non-current assets

1365816 42.0 1381028 46.2

Current assets
Inventories 8 59964 1.84 87 358 2.92
Financial assets
Trade receivables 9 1644480 50.6 1361989 45.6

33
 Cash and cash 10 3180 0.09 101910 3.41
equivalents 11 32 0.00 806 0.02
Bank balances other
than above 12 88743 2.73 24741 0.82
Loans 13 471 0.01 543 0.01
Others 14 11256 0.34 14898 0.49
Current tax assets (net) 15 49200 1.51 11373 0.38

Other current assets 16 26551 0.81 1603618 53.7

Assets held for sale

1883877 57.9 1603618 53.7

Total Assets 3249693 100 2984646 100

EQUITY AND
LIABILITIES
EQUITY 17 476945 14.6 434645 14.5
Equity share capital 18 475021 14.6 479322 16.0
Other equity
LIABILITIES
Non-current liabilities
Financial liabilities

Borrowings 19 4289791 13.2 488871 16.3

Trade payables 20 168 0.00 202 0.006
Other financial 21 379 5 270 0.009
liabilities 22 107348 0.01 127410 4.26
Provisions 23 51761 3.30 36570 1.22
Deferred tax liabilities 24 38760 1.59 35922 1.20
(net) 1.19
Deferred income

627395 19.3 689245 23.0

 Current liabilities
Financial liabilities
Borrowings 25 1345060 41.3 1098643 36.8
Trade payables Other 26 160547 4.94 177675 5.95
financial liabilities 27 82635 2.54 78660 2.63
Other current liabilities 28 46031 1.41 13878 0.46
Provisions 29 11926 0.36 12537 0.42
Deferred income 30 2795 0.08 41 0.001
Liabilities in respect of 31 21338 0.65 - -
assets held for sale

1670332 51.3 1381434 46.2

Total Equity and 32 49 100 2984646 100

Liabilities 693

TABLE 5.1: Common Size Statement

5.2 COMPARATIVE STATEMENT

PARTICULARS 2018 2019 INCREASE %

OR
DECREASE

ASSETS
Non-current
assets Property, 697977 1090623 392646 56.25
plant and
equipment Capital 540407 124356 -416051 -76.98
work-in- 38 34 4 10.52
progress
Other intangible assets 114029 113746 -283 -0.24
Financial assets 10331 30920 20589 199.29
Investments - - - - -66.3
Loans 18246 6137 -12109
Others
Other non-current
assets

13881 1365816 1227788 88.90

028

Current assets
Inventories 87.358 59964 27394 -31.35
Financial assets 20.74
Trade receivables 1361989 1644480 282491 -96.87
Cash and cash 101910 3180 -98730 -33.99
equivalents 806 32 -274 258.68
Bank balances other 24745 88743 64002 -13.25
than above 543 471 -72 -24.44

Loans 14898 11256 -3642 332.60

Others 11373 119200 37827 -

Current tax assets(net) - 26551 --

Other current assets

Assets held for sale

Total assets 1603618 1883877 280259 17.47

EQUITY AND
LIABILITIES
Equity 434645 476945 42300 9.73
Equity share capital 479322 475021 -4301 -0.89
Other equity
Liabilities
Non-current liabilities
Financial assets
Borrowings 488871 428979 -59892 -12.25
Trade payables 202 168 -34 -16.83
Other financial 270 379 109 40.37
liabilities 127410 103748 -20062 -15.74
Provision 36570 51761 15191 41.53
Deferred tax 35922 3876 2838 7.90
liabilities(net)
Deferred income

689245 627395 -61850 -8.97

Current liabilities 1098643 1345060 246415 22.42

Financial liabilities

Borrowings

Trade payables 177675 160547 172128 9.64

Other financial liabilities 13878 46031 32153 231.68

Provision 12537 11926 -611 -4.87

Deferred income 41 2795 2754 67170

Liabilities in respect of - 21338 21338 10.38

assets held for sale

1381434 1670332 288898 20.91

2984646 3249693 265047 8.88
Total equity and
liabilities
 TABLE 5.2: Comparative Statement

Current Ratio:
The current ratio is a liquidity ratio that measures a company’s ability to pay short term and long term
obligations. To gauge this ability the current ratio considers the current total asset of a company. (both liquid
and illiquid) relative to that company’s current total liabilities.

Current ratio = current asset / current liabilities

Current ratio Current Current Ratio
Year asset liability
(Rs.’000) (Rs.’000)
2019 4,446,186 13,806,046 0.87
2018 3,550,821 10,675,533 0.92
TABLE 5.3: Current Ratio

Source: Balance sheet of the company

Source: Annual report of the company

Current Ratio
It is clear from the above graph that current has decreased from the year 2018 and which is currently 0.87.

Quick Ratio:
It measures the company’s ability to pay is short term liabilities. It is also known as acid test ratio.
Quick Ratio = current assets – Inventories – Prepaid expenses - Current
Liabilities .

Quick Ratio

GRAPH 5.2: Quick Ratio

Source: Annual Report of the company.

Quick Ratio:

The Quick Ratio as on 2018 is 0.92 and for the year 2019 is 0.87. This shows that there is decrease in the ratio
due to the decreased ability to generate cash.

Asset Turnover Ratio:

It shows the efficiency of the company to generate sales through its assets. High ratio is considered to be
favourable.
Assets turnover Ratio = Net sales / Total Assests
 GRAPH 5.3:
Asset Turnover Ratio

Assets turnover Ratio

The asset turnover ratio for the year 2018 is 3.13 and for the year 2019 is 3.32. There has
been a rise in the asset turnover ratio and this shows that there has been proper utilization of
assets

Net profit ratio

Net profit ratio is equal to how much net income is generated as a percentage of revenue. Net
profit ratio helps investors by explaining about if the company makes enough profit from
sales and the operating cost and overhead cost are contained. Formula Net profit ratio is
profit after tax/net sales*100. In 2017-18 it was 1.20 and in 2018-19 it was 0.66

37
 GRAPH 5.4: Net
Profit Ratio

38
 6. RECOMMENDATIONS

 ROW- Rest of World

The agent’s name – TOBIMAX have to increase his average price with time and have to
increase his order capacity from the Mexico market. At present his average price is 125 INR
and also the order capacity of 3 lac meter of fabric

.BD – Brand Domestic

The agent’s name – Ashoka have to introduce more customers to the marketing team of
GBTL and trying to add on more customers so as to increase the orders. As from past 2 years,
he has only one customer.

I. Increase product knowledge

II. Hiring more agents in all over the world, so as to penetrate the market or have to
contact with the customer directly in foreign market

III. Directly connects with the customers in domestic market to inc. the profit level

IV. Agents should add more new customers V. Introduce New product range to the customers

39
 7. REFRENCES

Websites
 https://www.inc.com/encyclopedia/employee-performance-appraisals.html
 https://courses.lumenlearning.com/boundless-marketing/chapter/eveluating- marketing-
performance/
 https://thebusinessprofessor.com/en_US/global-international-law- relations/export-broker
 https://b2bexportimportacademy.com/blog/objectives-functions-of-trade/
 https://www.interlogusa.com/answers/blog/what-is-export-marketing/
 https://www.tradecommissioner.gc.ca/guides/exporter-exportateurs/step5-
etape5.aspx?lang=eng
 https://www.textileschool.com/198/what-is-fabric-selection-in-apparel- manufacturing/
 https://www.sciencedirect.com/science/article/abs/pii/S0969593115300135
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