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Case Study Analysis Sameeksha

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14 views

Case Study Analysis Sameeksha

Uploaded by

gdstitching
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Case study analysis

How can the company motivate the consumers to buy other products, as well as, to use the
cards instead of cash?

The company, in my opinion, uses a number of tactics to persuade customers to buy more
things and pay with credit cards rather than cash. Increases the amount of money spent each
transaction Buying products with a credit card, according to a study, can alleviate the agony of
money spent in two ways. For starters, the interval between swiping the card and receiving the
bill decreases the chance of immediate buyer's regret. Second, purchases are typically
combined into a single transaction, making it difficult to distinguish between distinct things'
expenses. As a result, customers pay extra because the procedure is less transparent than
buying with cash. Customers are more likely to spend more money when they approach your
vending machine and are ready to swipe. If you wish to, you can charge a convenience fee.
Credit card readers demand a lot of data management and processing, both of which are
expensive. Charge a small fee for credit card transactions at your vending machines to take full
advantage of this. You might, for example, impose a $.25 upcharge each item to pay fees while
still making a tiny profit. They are required for some accounts. In some places, such as malls,
train stations, airports, and jails, credit card readers for vending machines may be required.
Credit card readers are required if you wish to win bids for those locations because these
accounts usually generate a lot of money due to their large volume. Cut down on the time you
spend counting money. Cut down on the time you spend counting money. Vending machine
credit card readers allow earnings to be quickly deposited into your bank account, saving the
time and error associated with counting cash. It is less expensive to vandalise. Theft of cash
from vending machines is one of the most common causes of vandalism. Using credit card
readers reduces, if not totally removes, the quantity of cash in the machine. It contributes to an
overall boost in sales. Finally, consider how many people have gone right past your vending
machine because they were short on cash and the machine didn't accept credit cards. The
quality of the data and the reporting might be enhanced. Credit card scanners in vending
machines, when used in conjunction with a Vending Management System (VMS), improve sales
reporting accuracy.

Submitted by – Samiksha Agrawal (PGFA2141)

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