INDIAN INSTITUTE OF MANAGEMENT SAMBALPUR
Project: EVP Development for LEAP INDIA
Partial Deliverable: SWOT Analysis
Submitted by:
Shreya M. Shelke
Roll no. 2024MBA126
On
10/12/2024
Table of Contents
Abstract
SWOT Analysis 1
SWOT: Employee Perspective 1
Market SWOT 2
Employee Perspectives3
Strategies for LEAP India to get quality hires 4
Developing a Compelling Employee Value Proposition (EVP) for LEAP
India: Insights and Comparative Analysis 5
Key Insights for Employees and EVP 5
Conclusion
References
ABSTRACT
Since its inception in 2013, LEAP India has established itself as a supply chain management
leader. By 2023, it had achieved a 75% market share in pallet pooling. The company offers
innovative asset pooling solutions that can address major supply chain concerns such as
excess costs and inefficiencies.
With a strong network of 22 warehouses and innovative asset management technologies,
LEAP India provides a diverse range of products and services to fulfill the needs of its
clients. The company's focus on sustainability drives it to conserve large resources; through a
variety of projects, LEAP India has so far saved 2.2 million kilolitres of water and over 1.4
million trees.
LEAP India, which has won prizes such as "Brand of the Year 2022" from India Today
Group, aspires to be 100% tech-driven by 2027, providing effective, eco-friendly solutions
that connect manufacturers, suppliers, and retailers. This report is a partial deliverable for
developing an EVP that will attract top personnel to support the company's innovation and
growth goals.
SWOT Analysis from the Candidate Perspective:
Strengths 1. LEAP India attracts career-oriented individuals by encouraging
professional development and learning opportunities.
2. The organization fosters a welcoming, cooperative and supporting
culture with an approachable management.
3. The organization offers diverse professional experiences in the
fields of marketing, operations, technology, etc.
4. A high scope of professional and organizational growth and
opportunities to contribute to the innovation makes LEAP India an
excellent organization to work with.
Weaknesses 1. Limited Flexibility with a less remote work options may discourage
candidates who prefer or seek flexible work arrangements.
2. As observed on employee review websites such as Glassdoor,
variable employee satisfaction across departments potentially
impacts consideration and job satisfaction for new hires.
Opportunities 1. LEAP personnel have the opportunity to contribute to new projects
in the logistics and supply chain sectors, with an emphasis on
sustainability models such as the Movement Hire Model.
2. LEAP India's commitment to workforce learning and development
would allow employees to take use of training programs that
improve their skills and career possibilities.
3. LEAP India's rising market dominance provides opportunity for
workers to take on new responsibilities and contribute to the
company's success.
Threats 1. Job security for the long-term employees could be jeopardized by
shifting economic conditions in the logistics industry.
2. It is difficult to adjust to the rapidly changing dynamics and
improvements in supply chain management and technology
industry, which may lead to lower employee retention rates, if not
reduced performance.
3. Owing to the increasing competition and the incremental need for
qualified logistics professionals, there is increased competition
among organizations, which could have an impact on employment
1
offers at LEAP India.
Market SWOT Analysis for Leap India:
Strengths
• Biggest asset pooling network (India): 6 million assets over 22 warehouses and 4,000
customer touchpoints.
• Pallet pooling business market leader with a 75% market share.
• Exits to 7 private equity funds, which have given returns of between 2x and 25x.
• Save 1.48 million trees, making it a sustainable player
• Present in 2,500 places in India
• Turns completely tech-centric by 2027
• RFID integration for the asset tracking of fleet management.
• India Today Group. Brand of the Year
Weaknesses
Exhibit vulnerability to recession in regional economy.
Less Internationalization.
Decreased profitability as more capital is invested in the event of recession.
Opportunities
SKAN Marine's acquisition creates the prospects for international expansion, along
with diversification of services.
Continued absorption of new technology, boosting customer satisfaction and
efficiency.
Stronger prospects for potential eco-friendly clients through expansion of green
activities.
Future acquisition plans and collaboration opportunities to establish a potential
monopoly or simply even higher dominance in the supply chain solutions industry.
Threats
Higher operating costs due to price hikes in raw material markets.
2
Increased revenue instability due to lessened demand for logistics services and supply
chain solutions during economic slowdowns.
Regulatory changes.
Employee Perspectives on LEAP India
Overall Ratings
1. AmbitionBox: A rating of 4.5 out of 5 based on over 383 reviews, indicating a
generally positive employee sentiment.
2. Glassdoor: Overall rating of 4.4 out of 5, with 86% of employees recommending the
workplace to others.
1) Positive 1. Reviews indicating a supportive environment
Reviews 2. Reviews indicating career growth satisfaction
3. Employee testament for a supportive leadership and job
satisfaction
1) Improvement 1. More flexible or remote work
areas 2. Unsatisfactory entry level pay
3
What can LEAP India do to get quality hires?
Proposed Solutions:
1. Favourable Reviews: Improve Employer Branding: LEAP India has an AmbitionBox
rating of 4.6/5 and a Glassdoor rating of 4.4/5. This can be utilized to increase visibility
as an employer of choice.
2. Company's positive work culture, inclusive environment, and the scope for individual
and professional growth.
3. Suggestion: Employees' referrals must be increased. 21% are recruited through this
process.
4. Compensation and benefit package should be competitive.
5. Offer better pay packages for entry-level jobs. According to recent statistics, the entry-
level compensation is kept at a minimum of 1.8 LPA, which is quite off-putting to many.
Health insurance and incentives will be a more appealing feature to attract talent.
6. Flexible work arrangements and hybrid work policies.
7. Mentorship programs, learning and development programs to keep the employees
abreast with the industry trends and open new professional avenues for them.
8. Building talent pipelines through Campus Hiring programs and Case competitions
offering PPIs and PPOs to attract fresh and bright individuals from the top institutions of
the country.
9. Employee success stories and testimonials on platforms such as LinkedIn and the
company website along with organizational achievements with a focus on increased reach
to attract innovation-focused candidates.
4
Developing a Compelling Employee Value Proposition (EVP) for LEAP India:
Insights and Comparative Analysis:
Key Insights Indian Competitor/Company
TVS Supply Chain Solutions: Experienced market player
Market Dominance LEAP: 75% market share.
Mahindra Logistics: Fleet Size
Extensive Asset
Management LEAP: Oversees over 6 million assets.
Commitment to
sustainability DHL Supply Chain India
Technological
Advancements Groupe GPS: technological solutions
Awards and
Recognition Tata Consultancy Services (TCS)
Loscam India: global operations
Global Expansion LEAP: Acquired SKAN Marine
Key Insights for Employees and EVP:
Employee Strengths
1.Supportive working culture: colleagues and the immediate supervisor are supportive of the
employee too.
2. Career Growth and Development: Professional and personal growth skills development
3. Great Leadership: management is likable; also, values suggestions from employees.
5
4. Work Life Balance: striving to maintain a work life balance.
5. Innovation Solutions: supply chain innovation and technological solutions.
6. Good Brand Recognition: Awarded "Brand of the Year 2022."
Unique Benefits for Employees
1. Inclusion and Diversity: Initiatives for creating a diversified environment.
2. Career development programs: Training-based skills initiatives.
3. Collaborative culture which fosters belonging is called a supportive work environment
4. Flexible Work Arrangements: To maintain work-life balance, it offers flexible working
hours.
5. Utilization of Innovative Technology: My LEAP.
6. Sustainability Initiatives: Dedication to recyclable materials and environmental processes.
7. Awards and Recognition: Employee pride to work for a winner organization
8. Comprehensive Benefits Package: Performance incentives, health care, and rewarding pay
package
EVP Development Trends
1. Supportive Culture: Include your organization's teamwork in the job materials.
2. Emphasize Career Development: Highlight opportunities to get mentored and trained as
critical advantages to potential candidates.
3. Competitive Compensation: Discuss issues on entry-level pay and compensation packages
that are attractive at all levels.
4. Flexibility: This will attract applicants who prefer work-life balance through flexible
employment arrangements.
5. Technology and Innovation: This will be highlighted to show commitment by the business
to cutting-edge supply chain management solutions.
6. Sustainability: This will attract applicants who care about the environment, which will be
highlighted through green activities.
6
CONCLUSION
LEAP India stands at a leading position in the market, with a 75% market share in the
logistics and supply chain solutions market. Its focus on sustainability, innovation and
integration of cutting-edge technology makes it a strong organization with a potential to
attract the top talent. This document serves as a partial deliverable for the project “EVP
Development for LEAP India”, highlighting the strengths of the organization that may prove
to be attractive to potential employees seeking employment in an innovative, growth oriented
organization.
REFERENCES:
[1] https://www.ambitionbox.com/overview/leap-india-overview
[2] http://leapifl.com/career.html
[3] https://www.ambitionbox.com/reviews/leap-india-reviews
[4] https://www.levels.fyi/companies/leap-india/salaries
[5] https://leapindia.net/about.html
[6] https://leapindia.net/careers.html
[7] https://in.linkedin.com/company/leapindiaofficial
[8] https://www.glassdoor.co.in/Reviews/LEAP-India-Reviews-E1178146.html
