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BBA EVENT MANAGEMENT 2024 INTERNAL QSP

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7 views3 pages

BBA EVENT MANAGEMENT 2024 INTERNAL QSP

Uploaded by

josejonita
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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PROGRAM : BACHELOR OF BUSINESS ADMINISTRATION IN ACCOUNTING

YEAR/ SEMESTER : 01 / SEMESTER 2


MODULE TITLE : Event Management– BBA
DATE : 27/11/2024
TIME: 90 MINUTES MAX.MARKS: 50
Section – A
Answer the following Multiples Choice Questions (1x10=10)

1. Inspiring the staff is a good reflection of which type of skill .


(a) Negotiating
(b) Leadership
(c) Budgeting
(d) Technical

2. _____________ refers to identifying the group of attendees that will be specifically


susceptible to your event marketing effort.
(a) Know your customers
(b) Attendee Targeting
(c) Audience Targeting
(d) Positioning

3. What is ROO?
(a) Rules of Order
(b) Rules of Origin
(c) Return on Operations
(d) Return on Objectives

4. In ________ you compare your event’s activities with others operating in the same
industry as you
(a) Financial Analysis.
(b) Competitive Analysis.
(c) SWOT Analysis
(d) Leverage Analysis.

5. Identify the qualitiy of goals of event management from the example given below.
“I will be hired withing 2-3 months by attending at least 2 major networking
events, applying for 5 + jobs, and setting up 2 introduction calls a week.”

a) Specific
b) Measurable
c) Attainable
d) Relevant
e) Time bound

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6. Which one is not a required event managers skill.
(a) Ability to close sales
(b) Knowledge of food and wine pairing
(c) Willingness to work long hours
(d) Negotiating skills

7. What is the deciding factor for selecting a theme for an event.


(a) Budget
(b) Venue
(c) Target Audience
(d) Security
8 What should be avoided for effective communication during the event process-

(a) Personal remarks


(b) Respect to audience
(c) Tone of speech
(d) None of the above

9. Event management is the application of ________________.


(a) Process Managment
(b) Project Management
(c) HR Management
(d) Marketing Management

10. The most important information a meeting planner can determine prior to an event
is ____________.
(a) Past event held by the group
(b) Expected attendance
(c) The budget
(d) Group demographics

Section – B

Answer any FOUR questions from the following (4x5=20)

11. Explain the ways to Evaluate results.


12. What is market research? Explain the common market research methods?
13. Explain the ways to identify the target audience.
14. What is Gantt chart? Explain why do we need Gantt chart?
15. Explain the 5 functions of Event Management.

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Section – C

Answer any TWO questions from the following (2x10=20)

16. What is Event Management? Explain the stages in concept development.


17. Design a brochure on the music festival to be held by your company.
18. Draw up an Event planning business plan.

----------------------ALL THE BEST---------------------------------

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