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Outsourcing and Offshoring
Business Services
Leslie P. Willcocks • Mary C. Lacity • Chris Sauer
Editors
Outsourcing and
Offshoring Business
Services
Editors
Leslie P. Willcocks Mary C. Lacity
Department of Management College of Business Administration
London School of Economics University of Missouri
London, United Kingdom Saint Louis, Missouri, USA
Chris Sauer
University of Oxford
Oxford, United Kingdom
1 Introduction 1
Leslie P. Willcocks, Mary C. Lacity and Chris Sauer
v
vi Contents
ix
x List of Figures
xiii
xiv List of Tables
Table 9.1 Firms interviewed for this study (data were collected
in 2007) 293
Table 9.2 Mapping the five feedback loops to case studies 304
Table 11.1 Summary of offshore engagements studied 379
Table 11.2 Summary of meetings recorded 380
Table 12.1 Capabilities required of BPO suppliers 422
Table 12.2 Supplier and client case details 425
Table 12.3 Why outsource and what activities? 427
Table 12.4 Supplier capabilities sought 430
Table 12.5 Core capabilities sought from BPO suppliers of call
centre service 440
Table 13.1 Captive centres models and their value proposition 460
Table 13.2 Divested captive centres in 2008 486
Table 14.1 Empirical research base 505
Table 14.2 Coding schema for relationships 515
Table 14.3 Comparison of findings on determinants of sourcing
decisions 525
Table 14.4 Business services studied 534
Table 14.5 Comparison of findings on determinants of sourcing
outcomes 547
Table 14.6 Assessment of progress made on previously identified
gaps in knowledge 555
Table 14.7 Contract type as determinant of outsourcing outcomes:
The current review 561
Table 14.8 Articles that identified provider location 563
Table 14.9 New studies on the relationship between contractual
and relational governance 568
Table 14.10 Client locations studied 570
1
Introduction
Leslie P. Willcocks, Mary C. Lacity and Chris Sauer
Overview
Modern organizations and their IT functions are increasingly choosing
to rely on external service providers for IT hardware, software, telecom-
munications, cloud computing resources, and automation tools, a prac-
tice known as information technology outsourcing (ITO). Meanwhile
the global offshore market. At the same time many other countries have
been actively offering services, and developing their outsourcing services
industries, often most successfully with local government backing. By
2016 one could count viable offshore locations in over 120 countries
worldwide, with India earning over 65% of the revenues, and the
Philippines having the second largest industry, with both countries
offering multiple ITO and BPO services.
One small market that began in 1997 – that of Application
Service Provision (ASP) – is also worth commenting on here. This
market grew during the e-business bubble of 1995–2001 and at one
stage had over 300 suppliers serving mainly small and medium sized
enterprises. Concerned with delivering applications, infrastructure
and services on a rental basis over the Internet, this phenomenon
was dubbed ‘netsourcing,’ (Kern et al. 2002). It grew rapidly across
the 1997–2001 period, but then fell away with the bursting of the
Internet bubble. However, it began to be resurrected from 2008,
now with the nomenclature of ‘cloud computing.’ Cloud sourcing by
2016 had become a potentially massive market for as-a-service exter-
nal service provision. Potentially cloud sourcing is also enormously
disruptive of more traditional outsourcing models that had devel-
oped over its brief 26-year history as an industry). One reason for
this is that cloud computing enables and amplifies the effects of
other emerging technologies, and in particular Blockchain, social
media, analytics, the internet of things, digital fabrication, robotics
and the automation of knowledge work. Such developments raise
fundamental questions for researchers and practitioners alike about
the future shape and trajectory of the global sourcing phenomenon,
and for client and service provider strategies.
The years 2015–2016 also saw the development of service
automation – estimated to be a small market of less than US$5
billion in revenues to service providers by the end of 2016.
However, as Willcocks and Lacity (2016) discuss, robotic process
automation and cognitive automation has the potential to be very
disruptive of the more conventional people-centric outsourcing
model that offshore outsourcing vendors and captive centers were
based on. Looking across these technological developments in cloud
1 Introduction 7
understanding of key roles required and what it takes to fill them. While
client retained capabilities have become, generally, more mature, and
more relevant to the tasks in hand in recent years, the benefits of global
sourcing becoming a profession on both client and service provider sides
are not with us yet.
Throughout this relatively brief history there has been much
learning and evolution by clients and suppliers alike. The voyage
of discovery that client organizations have been through is captured
in a four-phase model into which one can also read developments on
the supply side. The model was devised from research by Lacity and
Rottman (2008) (Fig 1.1).
Phase 1 – An organization looking at its first-generation outsourcing
contract(s) tends to fall on one side of a hype-fear divide. Our research
shows that clients at this stage believe too much in suppliers’ marketing
promises, and the power of outsourcing, or, conversely, are very dubious
about what outsourcing can deliver. If the client proceeds to outsource,
invariably it is with insufficient managerial competence, not realizing
that outsourcing tends to require different management capabilities and
Client learning
Phase 4:
Institutionalized/
Reinvented
Phase 3: Focus on value-added
Relationships mature
May renegotiate, switch suppliers
Richer practices emerge
Focus on costs & quality
Phase 2:
Pilots, first relationships
Best and worst practices emerge
Focus primarily on costs
Phase 1:
Hype and fear
Time/Value
often that the earlier learning on ITO arrangements did not always pass
on into newer deals involving business process outsourcing or offshore
outsourcing, raising question marks on whether client organizations
place enough emphasis on organizational learning and its transfer
(Willcocks and Lacity 2009).
Phase 3 – We have found many clients make it through to Phase 3
usually in their third or fourth generation outsourcing deals. These
clients tend to look for value-added rather than just cost savings, and
are searching for multiple business benefits from closer relationships
with their service providers. At the same time they frequently look to
reduce the number of their suppliers, and control them more closely on
outcomes. Such clients have learned a great deal from previous out-
sourcing experiences, have built strong retained management capabil-
ities, and are able to get the balance of contract and relationship
management right. They have focused on leveraging the relationship
with their suppliers for mutual business benefit.
Phase 4 – Few organizations have reached Phase 4 of their journey. In
research into high performance in outsourcing, Lacity and Willcocks have
found some 20% of BPO arrangements putting in ‘world class’ perfor-
mance as at 2015. These achieve significant cost savings and service
improvements on an ongoing basis, achieve multiple business benefits
and innovation, and record high client satisfaction. They have inculcated
management practices distinctively different from the 25% ‘Good’ out-
sourcing arrangements, and the 40% ‘Doing OK’ ones. Meanwhile as at
this date 15% of arrangements still have to be classified as ‘Poor’ (no cost
savings; costs could even increase; poor service performance; low client
satisfaction). Briefly these management practice attributes were multiple:
they included leadership pairings across client and supplier; a primary focus
on business and strategic benefits; strong transition change management
and transformation capabilities; a partnering approach; the retained orga-
nization aligned to business goals and its supplier; issues and conflicts
resolved collaboratively with the provider; the use of technology as an
enabler, deployment of domain expertise and business analytics; and
prioritization of and incentives innovation (Lacity and Willcocks 2015).
Looking across these four phases, outsourcing performance is invari-
ably better in Phases 3 and 4. While this is down to requisite client
1 Introduction 11
(continued )
15
16
and self-identity
11 Applied conversation analysis to understand ITO/ One case Client employees in UK & US;
client and provider interactions Offshoring study Indian supplier
12 Developed 14 propositions to examine call BPO Three case Australia
center outsourcing decisions and out- studies
comes, drawing from TCE, RDT, institu-
tional theory, industry value system, and a
BPO provider capability framework
13 Examined four types of captive centers and Offshoring Primary and Global
their evolution over 25 years of IT and Secondary
BP data
services
14 Developed models of sourcing decisions and ITO, Literature Global; Clients based in
outcomes derived from empirical studies Offshoring view of 174 23 countries; providers based
and BPO empirical in 34 countries
studies
1 Introduction 17
Standing-up—Commoners—Pealing.
The last two weeks of the Long-half, which ended about the middle
of July, were called respectively “Standing-up” and “Election-week.”
The former was rather a time of trial for the Juniors, the latter for
the Præfects and Senior part.
Standing-up is an institution peculiar to Winchester, I believe.
During the whole of the proceeding year all the boys below Senior
part were expected to learn a number of lines by heart; there was a
minimum limit assigned to each part, but any boy was allowed to
take up as many as he chose,—more than ten thousand have been
said by one boy. We were allowed to take up Greek prose, one line
of which counted for five of Virgil, and one of Latin prose or Greek
verse for two; Horace’s Odes, three for two. These lines had to be
said in eight lessons; and the marks given had a very decided effect
on the relative position of the boys, as it very often happened that
the boy who at the beginning of the week was well ahead of the
others in his part, when Standing-up was over found himself
nowhere, and vice versâ. Every boy had to provide himself with a
“Standing-up paper,” which was divided by lines into eight partitions,
in each of which he wrote out a description of one lesson, and as
each was said to the Master, he signed his name at the bottom, with
a particular mark to define the style of the performance, both as
regards the construing and repetition. These marks were as follows:
—For supreme excellence, “Quam optimè;” for great merit,
“Optimè;” for a tolerably good performance, “Benè;” for an
indifferent one, “Mediocriter;” for failure, “Malè.” A certain number
was added to each boy’s account in the Classicus paper for each
lesson, calculated according to the number of lines and the marks
obtained; but a “Malè” precluded him from having any score for that
lesson. There were no other lessons during this week, and it was a
time of great excitement.
I remember one boy having an inflammation of the eyes just
before Standing-up week; to his great disgust it was getting rapidly
well, and knowing that if it was allowed to continue improving he
would be called on to say his eight lessons, of which he knew but
little, he held his eyes to a key-hole, through which there was a
strong draught, and then administered a pinch of snuff to them. The
plan succeeded; he certainly had no Standing-up to read over, or
anything else for a long time; and if he ever recovered his sight it
was more than his friends expected, or he perhaps deserved.
When I was at Winchester there were twin brothers who were so
exactly alike that if they themselves knew which was which it was
more than any one else did. On one occasion they turned this
likeness to account in a very ingenious manner. They were both in
the same Part, and both took up [in one lesson at any rate] the
same Standing-up. One of them, who knew his tolerably well, went
to the Master and got through successfully; on going out he met his
brother, who was just going to say his, in great trepidation, as he
was not prepared; however, a bright idea struck the more fortunate
brother, he changed his neck-cloth, tousled his hair, put a bit of
sticking-plaster on his nose, went back, and said his lesson a second
time, on his brother’s account, with great éclat.
When Standing-up was over the Commoners went home, as their
Præfects and Senior-part had nothing to do with the examination in
Election week, which was solely for competition for scholarships at
New College, which were not then open to them. This leads me to
mention some peculiar solemnities which took place in Commoners
towards the end of the half. About six weeks before that happy
period, for three consecutive Fridays, a victim was chosen who had
made himself unpopular in the school, and immediately after
breakfast he had to mount on the Toys (which were in the dining-
hall) and quietly submit to be pelted with Pontos, (balls made of hot
bread,) the ceremony being commenced and ended with chaunting a
“Peal,” which was, on the first Friday, “Locks and Keys;” on the
second, “Boots and Leathers;” and on the third, “Gomer Hats.” The
senior Præfects appointed the sacrifice the first day, the junior the
second, and the Coursekeeper the third.
Immediately after dinner on the last three Sundays, Commoners
exercised their lungs with the following peals: On the first “Party
Rolls,” after which the senior Præfect made out a list of the routes to
be taken by the different boys; on the second, “Money and Direction
Rolls,” when each boy had to write on a piece of paper his
governor’s address, and the amount of journey-money he required;
and on the last “Packing up.”
CHAPTER XIV.
THE JUNIOR IN ELECTION WEEK.
“Ad Portas”—“Electors”—“Candlesticks”—“Founders”—
Examinations—“Superannuates”—Medal Speaking—
Election Dinners—Effects of Eating Ice when Hot—
Resignation—“Domum”—“Ball”—“Jam
Lucis”—“Batlings”—Last Breakfast.
The last week of the Long half, or “Election week,” was indeed a
“Jubilee” for the Fags, inasmuch as there were no lessons whatever,
and the Præfects were either undergoing their examination or
preparing for it, and consequently too busy to play cricket to any
great extent.
On Tuesday, the Warden of New College and the other electors
were received at Middle Gate by the boys, headed by the Præfect of
Hall, who addressed them with a Latin oration (“Ad Portas.”) The
Electors were the Warden and two fellows of New College, (called
“Posers,”) with the Warden, Sub-warden, and Head Master of
Winchester. Each of these had in turn the privilege of nominating a
boy for admission into Winchester till all vacancies were filled, of
which there were generally about twelve, but always many more
“Candidates,” (or “Candlesticks,” as they were often called.) Two
fortunate individuals were selected by vote from among such of the
candidates as could prove their descent from the Founder, and were
placed at the head of the list, and got the first two vacancies. They
were called Founders, and had several privileges, the principal of
which was, that two of them were always brought up to the head of
the roll at every election for the first two vacancies at New College;
they were also not obliged to leave (“to be superannuated”) at the
age of eighteen, as all the others were. I have known several cases
of Founders remaining till they were past twenty, and one in
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