MASTER OF BUSINESS ADMINISTRATION(MBA)

Revised Syllabus for the Batch starting from the Academic Year 2017-18

First Semester:

Code Course Name Type Credit Contact Marks

(L/P) Hour
MB101 Accounting for Managers L 4 40 100
MB102 Information Systems for Business L 4 40 100
MB103 Managing Organization L 4 40 100
MB104 Managerial Communication L 4 40 100
MB105 Economics for Business L 4 40 100
MB106 Quantitative Methods for Managers L 4 40 100
MB107 Seminar and Presentation** P 4 20 100
MB108 Term Papers * (4 papers) P 4 - 100
Total 32 260 800
Second Semester:

Code Course Name Type(L/P) Credit Contact Marks

Hour
MB201 Marketing Management L 4 40 100
MB202 Human Resource Management L 4 40 100
MB203 Financial Management L 4 40 100
MB204 Legal Aspects of Business L 4 40 100
MB205 Business Analytics L 4 40 100
MB206 Operations Management L 4 40 100
MB207 Field Project & Seminar*** P 4 20 100
MB208 Term Papers * (4 Papers) P 4 - 100
Total 32 260 800

Third Semester: 2 Compulsory, 4 Specialization Courses and Project Work

No. of Contact
Code Course Name Marks
Credits Hours
MB 301 Management Accounting 4 40 100
MB 302 Operations Research 4 40 100
MB 303 Project Work & Viva Voce 8 - 100
Four courses – three from one
Specializa
specialization and one from another 16 160 400
tion
specialization
Total 32 240 700
Specialization:
Code Course Name Code Course Name
MM 301 Sales & distribution management SM 301 Database management
MM 302 Advertising & sales promotion SM 302 System analysis & design
MM 303 Marketing research SM 303 Computer aided management
Corporate taxation & tax Employment & compensation
FM 301 HR 301
planning administration
 FM 302 Corporate finance HR 302 Human resource planning
Security analysis & portfolio
FM 303 HR 303 Labour laws
anagement

Fourth Semester: 2 Compulsory, 4 Specialization Courses and Project Work

No. of Contact
Code Course Name Marks
Credits Hours
Project Management &
MB 401 4 40 100
Entrepreneurship Development
MB 402 Strategic Management 4 40 100
MB 403 Comprehensive Viva Voce 8 - 100
Four courses – three from one
Specializ
specialization and one from another 16 160 400
ation
specialization
Total 32 240 700

Specialization:

Code Course Name Code Course Name

MM 404 International marketing SM 404 Software management
MM 405 Service marketing SM 405 E - business
MM 406 Consumer behaviour SM 406 Fundamentals of networking
FM 404 Financial institutes and markets. HR 404 Industrial relations
FM 405 International finance HR 405 Organizational development
FM 406 Derivatives and risk management HR 406 Human resource development
 MB-101-ACCOUNTING FOR MANAGERS

Course Contents:

Module I: Financial Accounting

1. Overview: Importance and scope of accounting, Objectives for accounting , Users of

accounting information , Basic terminologies, Accounting Concepts and conventions,
Transactions and events, Accounting equation, Classification of accounts under Traditional
approach, Classification of accounts, Accounting Standards, International Financial Reporting
System.
2. Mechanics of Accounting: Double entry system of accounting, journalizing of transactions;
ledger posting and trial balance, preparation of final accounts.
3. Depreciation Provisions and Reserves : Concept of depreciation; Causes of depreciation;
depletion, amortization and dilapidation; Depreciation accounting; Methods of recording
depreciation; Methods for providing depreciation; Depreciation policy as per Accounting
Standard, Provisions and reserves.
4. Using accounting software (practical)

Module II: Cost Accounting

1. Introduction: cost concepts, classifications, total cost components, cost accounting and
management accounting, cost accounting and financial accounting.
2. Cost Accounting: Cost classification, Cost behaviour, Overhead Cost and Control, Job
Costing. Activity based costing.
3. Management Accounting: Concept, Need, Importance and Scope, Budget and Budgetary
Control, Performance budgeting, Zero – based Budgeting, Marginal costing: Concept, C-V-P
Analysis, Marginal Costing vs. Absorption Costing.
 MB-102- INFORMATION SYSTEMS FOR BUSINESS

Course Contents:
Module 1: Systems concepts: Systems, components of a system, interfaces & boundaries,
environment of a system, Types of Systems , Types of Systems, Distinction between Real Time,
Online and Batch Processing System. Systems Development Life cycle (SDLC), Life cycle models:
Waterfall model, Prototyping model, Spiral model
Module 2: Information System (IS): Information system as a system, CBIS, Types of CBIS (brief
descriptions and their interrelationships/hierarchies): OAS, TPS, MIS- Definition, Characteristics,
Subsystems of MIS (Activity and Functional subsystems), Structure of MIS; Reasons for failure of
MIS., DSS- Definition, Relationship with MIS, Evolution of DSS, Characteristics & classification of
DSS, EIS, Knowledge based system, Expert system.
Module 3: Database Management System: Overview of DBMS; Components of DBMS, Recent trends
in database, RDBMS. Concepts of tables, records, attributes, keys, integrity constraints, SQL: DDL &
DML concepts, SQL commands [ANSI standard]
Module 4: Introduction to Data Communication and Computer Networks, Fundamentals of Data
Communication: Analog and Digital, Bandwidth, Types of Transmission, Computer Networks:
Advantages, types of computer networks, basic components of computer networks, Internet: Basic
services over Internet like WWW, FTP, SMTP etc., IP addresses, ISPs, URL, Domain names, Web
Browsers, Internet Protocols, Search engines, e-mail, Internet applications in business
Module 5: E-Business: Introduction, Traditional commerce and E-commerce; Advantages &
disadvantages of e-commerce, Issues in Implementing Electronic Commerce. Threats: Virus, hacking,
phishing, spyware, spam, physical threats (fire, flood, earthquake, vandalism). Concepts of security
measures: firewall, encryption. Cyber security: meaning, importance, tools, etc.
Module 6: Enterprise Systems : ERP (Enterprise Resource Planning):Concepts of ERP, architecture
of ERP, Generic modules of ERP, Applications of ERP, Examples of Commercial Packages, CRM
(Customer Relationship Management): Concepts of CRM, Features of CRM (acquisition and
retention), Features of commercial software, SCM (supply Chain Management): Concepts of SCM,
drivers of SCM, inbound & outbound SC, Definition, brief description and applicability of:
eProcurement, eTailing, eLogistics, eCollaboration, eIntegration, Case studies for ERP, CRM, SCM
Module 7: Data Warehousing and Data Mining: Concepts of Data warehousing, data mart, meta
data, multidimensional modelling, Online Analytical Processing (OLAP), Online Transaction
Processing (OLTP), Data mining concepts, knowledge discovery v. data mining, Case studies on data
warehousing / data mining
MB-103: Managing Organization

Course contents:

1. Introduction to Management and Organization: Concepts, Function and Process of

Management, Need for Management, Understanding Management and Administration,
Managerial Skills, Roles of a Manager, Levels of Management, Mission, Goals, Importance of
OB, Case Study
2. Development of Management Thought: Early Classical Approaches - Scientific
Management, Contribution and limitation of Scientific Management, Administrative
Management: Bureaucracy, Neo-Classical Approaches, Modern Approaches – Quantitative,
Social System, Decision Theory, Contingency Approach, Business Ethics and Social
Responsibility. Case Study
3. Planning: Definition of Planning, Nature of Planning, Importance of Planning , Steps involved
in Planning, Types of plans, Types of Planning, Process of Planning, Process of Managing by
Objectives, Decision Making - Concept, Significance and Types of Decision. Case Study
4. Concept of Corporate Strategy: The TOWS Matrix, The Portfolio Matrix, Three Generic
Competitive, Strategies by Porter, Effective Implementation of Strategies.
5. Organizing and Staffing: Concept, Process of Organizing, Forms of Organizational Structure,
Formal and informal organization, Types of Organization & Designs, Span of Control,
Authority, Responsibility, Accountability, Delegation of authority, Departmentation,
Decentralization. Staffing – Selection Process – Techniques Case Study
6. Motivation & Leading: Core of Leadership: Influence, Functions of Leaders, Leadership
Style, Motivation, Hierarchy of Needs, Motivation theories, Motivational Techniques,
Communication Process, Importance of Communication, Communication Channels, Barriers
to Communication, Case Study
7. Controlling: Definition, importance, Characteristics, process, Types of Control System,
Essentials of good Control Systems, Techniques of Control, Budgetary and Non-Budgetary
Control , Case Study
8. Determinants of Individual Behaviour: Personality - Concept, Determinants and Theories,
Transactional Analysis (TA) Perception, Learning - Concept, Theories and Managerial
Implications, Attitudes : Sources, types of Attitudes, Attitudes and Consistency, Cognitive
Dissonance Theory, Attitude Surveys, Case Study
9. Work Stress: Understanding Stress, Potential Sources of Stress, Consequences of Stress,
Managing Stress, Case Study
10. Group Behaviour: Characteristics of Group, Types of Groups, Stages of Development, Group
Decision-making, Organizational Politics, Cases on Group Decision-making
11. Conflict in Organization: Sources of Conflict, Types of Conflict, Conflict Process, Johari
Window, Conflict Resolution, Case Study
12. Organisational Change and Development: Model for Managing Change, Forces for Change,
Need for Change, Alternative Change Techniques, New Trends in Organisational Change, OD
- Meaning, Process, Interventions, Case Study.
 MB-104-MANAGERIAL COMMUNICATION

Course contents:
1. Principles of Communication: Definition, Purpose, Process, Types, Barriers to
Communication, Listening, Feedback, Non-verbal Communication
2. Written Communication: Composing Business Letters/email [Request, Enquiry, Placing Order,
Instruction, Action, Complaint, Adjustment, Sales, Reference, Good News & Bad News,
Acknowledgement, Circulars, Notices, Memos, Agenda and Minutes, Resume/CV, Facsimiles
(Fax)], Preparing Notes, Punctuation, Using simple words, Proof Reading, Vocabulary, Basic
Grammar, Comprehension, précis, preparing user manual
3. Report Writing: Report Planning, Types of Reports, Developing an outline, Nature of Headings,
Ordering of Points, Logical Sequencing, Graphs, Charts, Executive Summary, List of Illustration,
Report Writing, Annual Report,
 MB 105- MANAGERIAL ECONOMICS

Course Contents

1. Introduction: Meaning of Economics, Nature and Scope of Managerial Economics.

2. Theory of Demand and Supply: Demand functions, Determinants of Demand, Individual and
Market Demand, Indifference curve approach and Consumer‘s Equilibrium, Income and
Substitution effects, Concepts of Supply, Shift in Demand and Supply curves, Determination
of equilibrium price and quantity Elasticity of Demand and Supply.
3. Theory of Production: Production Function, Laws of Production: Law of Variable
Proportions and Returns to Scale, Equilibrium of the Firm, Concept of Revenue.
4. Theory of Costs: Concept of Short run and Long run, Different Cost Curves, Relation between
Average costs and Marginal Costs, Relation between Short Run costs and Long run costs,
Break-even analysis.
5. Theory of Firm: Theory of Profit maximization, Managerial Utility maximization and Sales
Revenue maximization.
6. Market Structure: Features, Short run and Long run Equilibrium aspects under Perfect
Competition, Monopoly and Monopolistic Competition, Concept of Oligopoly.
7. Macro Economic Aggregates and Concepts: GNP and GDP, Concepts and Measurement of
National Income, Determination of National Income, Aggregate Consumption, Consumption
Function.
8. Inflation: Causes and Remedies, Balance of Payments-components, Business Cycles-
concepts.
 MB-106 - QUANTITATIVE METHODS FOR MANAGERS

Course Contents:
Module I
1. Theory of Sets: Meaning, elements, types, presentation and equality of sets; union,
intersection, compliment & difference of sets; Venn diagrams; Cartesian product of
two sets; applications of set theory
2. Functions: Basic concepts, different types and applications
3. Derivatives (single variable): Basic working rules
4. Integration: Concept of integration and working rules; application to business and economic
problems
5. Matrices: Concept of matrices and their applications
6. Probability: Probability and its applications in business and economics

Module II
1. Introduction: Scope, functions and limitations of statistics
2. Collection and presentation of data: Tabular and diagrammatic representation, Frequency
distribution, relative frequency, cumulative frequency; Bar graphs and pie charts; Histogram,
Ogive.
3. Measures of Central tendency: Mean, Median, Mode, Percentiles, Quartiles
4. Measures of Dispersion: Range, Inter-quartile range, Mean deviation, Mean Absolute
deviation, Standard deviation, Variance, Coefficient of Variation.
5. Correlation and regression analysis: Simple correlation and regression analysis, Covariance
analysis.
 MB-201-MARKETING MANAGEMENT

Course content:
1. Introduction: Fundamentals of Marketing – need, want, demand, value, exchange, transaction,
competition; Definitions of marketing; Evolution of marketing concepts (orientations);
Marketing Mix – 4Ps and their sub-elements.
2. Marketing Environment and environment scanning: SWOT Analysis; Product-Market
Grid, Major components of the microenvironment and macro-environment
3. Market Segmentation, Targeting and Positioning: Consumer Behaviour, Concepts of
market segmentation and targeting; Various bases for segmentation (consumer and industrial);
Differentiation and Positioning strategies.
4. Product and Branding: Product Classification, Service – characteristics and expanded service
mix elements; Product Mix; Product Life Cycle and marketing strategies at different stages of
PLC; New Product Development; Purpose of branding; Characteristics of good brand name,
Brand equity; Branding strategies; Purpose of Packaging; Types of Packaging.
5. Pricing: Procedure for price setting; Pricing objectives; Cost and demand consideration;
Pricing methods; Modifying the price; Pricing Strategies and Tactics
6. Marketing Channels: Importance of Marketing intermediaries; Types of intermediaries and
their functions; Levels of marketing channels; Channel flows and functions; Channel design
decisions.
7. Promotion: Elements of Promotion Mix (advertising, sales promotion, personal selling, direct
marketing, PR and publicity) – characteristics and their relative strengths and weaknesses;
Concept of Integrated Marketing Concept.
8. Emerging Trends in Marketing: An Introduction to Internet Marketing, Multi Level
Marketing and Introduction of CRM, E-Marketing, Green Marketing, Event Marketing, Rural
Marketing, Global Marketing.
 MB 202-HUMAN RESOURCE MANAGEMENT

Course Contents:

1. Human Resource Management: Scope and Coverage, Structure and functions of HR

Department, Role of HR manager.
2. Human Resource Planning: Supply and Demand Forecasting methods, Manpower Inventory,
Career Planning, Succession Planning, Personnel Policy, Human Resource Information System
(HRIS)
3. Recruitment and Selection: Process, Sources, Methods of selection, Interviewing Method,
Skills and Errors.
4. Human Resource Development: Policy and Programes, Assessment of HRD Needs, HRD
Methods: Training and Non-Training.
5. Performance Appraisal Systems : Purpose, Methods, Appraisal instruments, 360 degree
Appraisal HR Score Card, Errors in appraisal, Potential Appraisal, Appraisal Interview.
6. Compensation Management: Wages - Concepts, Components; System of Wage Payment,
Fringe Benefits, Retirement Benefit.
7. Industrial Relations in India: Parties; Management and Trade Unions, Industrial Disputes:
Trends, Collective Bargaining, Settlement Machineries, Role of Government, Labour Policy
in India.
8. Workers’ Participation in Management: Concept, Practices and Prospects in India, Quality
Circles and other Small Group Activities.
9. Discipline Management: Misconduct, Disciplinary action, Domestic Enquiry, Grievance
Handling
10. Time Management: Definition, Importance, Benefits, Techniques, Time Management in Corporates,
Role of Managers in Time Management.
11. Performance Management System.
 MB-203 FINANCIAL MANAGEMENT

Course Contents:
1. Introduction: Concept of Finance, scope and objectives of finance, Profit maximization vs.
Wealth maximization, Functions of Finance Manager in Modern Age.
2. Time Value of Money: Simple and Compound Interest Rates, Amortization, Computing more
that once a year, Annuity Factor.
3. Cost of Capital: Concept, Computation of Specific Cost of Capital for Equity - Preference –
Debt, Weighted Average Cost of Capital – Factors affecting Cost of Capital.
4. Leverages: Determination of operating leverage, financial leverage and total leverage, EBIT-
EPS Analysis & Indifference Points.
5. Management of Working Capital: Concepts of Working Capital, Operating and Cash
Conversion Cycle, Permanent and Variable Working Capital, Determinants of Working
Capital, Estimation of working capital requirements of a firm, Management of working capital
– cash, receivables, and inventories.
6. Capital structure decisions: Concept and Approaches of capital structure decision: NI, NOI,
Traditional and Modigliani Miller Approach.
7. Dividend Policy: Factors influencing Dividend Policy, Forms of Dividends, Stock Dividends
and Stock splits, Dividend Theories like Gordon’s Model, Walters Model, M-M Approach and
Residual Approach, Legal Consideration of Paying Dividends.
8. Investment Decision: Appraisal of project; Concept, Process & Techniques of Capital
Budgeting and its applications; Risk and Uncertainty in Capital Budgeting.
 MB 204- LEGAL ASPECT OF BUSINESS

Course Contents:

1. Introduction to Business Law: Introduction, Meaning and Nature of Law, Sources of Indian Law,
Legal Environment of Business, Mercantile Law, Some Basic Legal Concepts, Essentials of Law.

2. Indian Contract Act, 1872 – Contract defined, Elements of valid contract, Classification of
contracts, Offer and acceptance, Consideration, Capacity to contracts, Free consent, Legality of
object and consideration, Illegal agreements, Termination of contracts, Breach of contract,
Indemnity and guarantee, Laws of Agency, Case Studies

3. Negotiable Instruments Act, 1881 – Definition and characteristics of different types of negotiable
instruments, Parties to a negotiable instrument and their capacity, Dishonour of cheques, Discharge
from Liability, Crossing of cheques, Bank drafts and Banker’s cheques, case studies.

4. Sale of Goods Act, 1930 – Classification of goods, Conditions & Warranties, Passing of ownership
rights, Rights of an unpaid seller, Remedies for breach of Contract of Sale of Goods, case studies,
case studies.

5. Companies Act, 1956 – Nature and kinds of companies, Formation, Memorandum, Articles,
Prospectus, Capital – shares, debentures, borrowing powers, minimum subscription, Appointment
of Directors; Winding up of companies, case studies.

6. Consumer Protection Act, 1986 – Salient features and objectives of the Consumer Protection Act,
1986, Different Consumer redressal Forums, Composition and jurisdiction of district, state and
National forum, Mode of complaints, Procedures for disposal of complaints, Penalty, case studies.

7. Intellectual Property Laws- Introduction, Legal Aspects of Patents, Filing of Patent Applications,
Rights from Patents, Infringement of Patents, Copyright and its Ownership, Infringement of
Copyright, Civil Remedies for Infringement, case studies.
 MB 205: BUSINESS ANALYTICS

Module 1: Foundations of Business Analytics:

Introduction to Business Analytics: - Competing on Analytics - The New Science of Winning Business
Analytics – Definition, Market, Trends and People - The Paradigm Shift from Data to Insight and from
Business Intelligence to Business Analytics – Descriptive - Predictive and Prescriptive Analytics
Chapter, Analytics on Spreadsheets

Module 2: Business Analytics in Practice:

Financial Analytics, Human Resource Analytics, Marketing Analytics, Supply Chain Analytics,
Analytics for Govt. and Nonprofits, Web Analytics

Module 2: Predictive Analytics:

Predictive Modeling and Analysis, Regression Analysis, Forecasting Techniques, Simulation and Risk
Analysis, Introduction to Data Mining

Module 3: Prescriptive Analytics

Linear Optimization, Applications of Linear Optimization, Integer Optimization, Nonlinear and Non-
Smooth Optimization, Optimization Models with Uncertainty

Module 4: Big Data:

Introduction to Big Data: Structuring of Big Data, Elements of Big Data-Business Applications of Big
Data, Handling Big Data Technologies-Data Mining and Text Mining
 MB-206- OPERATION MANAGEMENT

Course Contents:

Module I

UNIT - I Introduction: Nature and Scope of Operations Management Production design & Process
planning: Plant Capacity - Capacity Planning – Make or Buy Decisions – Use of Crossover Chart for
Selection Processes. Plant location: Factors to be considered in Plant Location – Choice of General
Region, Particular Community and Site – Multiple Plant Location Decision – Plant Location Trends.

UNIT – II Layout of Manufacturing facilities: Principles of a Good Layout – Layout Factors – Basic
Types of Layout – Service Facilities – Principles of Materials Handling – Materials Handling
Equipment. Human Factors in Job-Design: Consideration of Man and Machine in Job–Design,
Adaptation of Machine to Man – Ergonomics – Working Environment – Worker Safety.

UNIT – III Production and Inventory Control: Basic types of production, Intermittent, Batch,
Continuous – Routing, Scheduling, Activating and Monitoring – Basic Inventory Models – Economic
Order Quantity, Economic Batch Quantity – Reorder point – Safety stock – Classification and
Codification of stock - ABC classification – Procedure for Stock Control, Materials Requirement
Planning (MRP). JIT. Implications for Supply Chain Management. Maintenance: Preventive vs.
Breakdown Maintenance – Break-down Time Distribution – Maintenance of Cost Balance – Procedure
for Maintenance.

UNIT – IV Methods Analysis and Work Measurement: Methods Study Procedures – The Purpose
of Time Study – Stop Watch Time Study – Performance Rating – Allowance Factors – Standard Time
– Work Sampling Technique. Quality Control: Purposes of Inspection and Quality Control –
Acceptance Sampling by Variables and Attributes – Control Charts for Variables, Fraction Defectives
and Defects. Dynamic Purchasing: Purchasing Function – Selection of Materials and Vendors –
Purchasing Organisation – Concept of Value Analysis. Network Analysis: PERT/CPM techniques,
Shortest path algorithms and their applications (Dijkstra’s algorithm; Flloyd’s algorithm, Kruskal’s
algorithm, Ford-Fulkerson method).

Module II

UNIT-I: Integrated Materials Management: Need, scope, advantage, concept; materials

requirement planning and budgeting; make or buy decision;. Materials Requirement Planning (MRP –
I, MRP – II)

UNIT:II: Purchase Management: Purchase Policy, Systems, Procedures; Vendor Selection;

Negotiation; Vendor Development and Evaluation; Make or Buy decision; Legal aspects of
purchasing.

UNITIII: Inspection and Quality Control: Types and criteria of inspection; Statistical Quality
Control; Control Charts, Total Quality Management (TQM) Concept.
UNITIV: Service Operations Management: Introduction – Types of Service – Service Encounter
- Service Facility Location – Service Facility Design and Layout - Service Operations Planning and
Control - Resource Utilization - Managing Waiting Lines – Service Processes and Service Delivery.

UNIT-V: Scheduling : Gantt Chart, Johnson’s Rule

 [MB-301]: MANAGEMENT ACCOUNTING

1. Introduction: Meaning, nature, scope and functions of management accounting; Role of

management accounting in decision making; Management accounting vs financial accounting;
Tools and techniques of management accounting.
2. Cash Flow Analysis: Introduction, Meaning of Cash Flow Statement, Purpose of Cash Flow
Statement , Preparation of Cash Flow Statement, Format of Cash Flow Statement (AS3:
Revised Method)
3. Ratio Analysis: Classification of ratios – Profitability ratios, turnover ratios, liquidity ratios,
turnover ratios; Advantages of ratio analysis; Limitations of accounting ratios.
4. Marginal Costing: Marginal Costing versus Absorption Costing, Cost-Volume-Profit
Analysis and P/V Ratio Analysis and their implications, Concept and uses of Contribution &
Breakeven Point
5. Budgetary Control: Meaning of a Budget , Budgetary control , Objectives of budgetary
control , Types of Budgets , Cast Budget , Flexible Budget , Limitation of Budget Control
6. Relevant Costing: Concept – Sunk cost, Opportunity cost, Relevant cost etc. Decision making
using relevant cost concept e.g., make or buy, export or domestic sale, closure of a department
or a product etc.
 [MB-302]: OPERATIONS RESEARCH

1. Decision-making environments: Decision-making under certainty, uncertainty and risk

situations; Decision tree approach and its applications.
2. Linear programming: Mathematical formulations of LP Models for product-mix problems;
graphical and simplex method of solving LP problems; sensitivity analysis; duality.
3. Transportation problem: Various methods of finding Initial basic feasible solution and
optimal solution.
4. Assignment model: Algorithm and its applications.
5. Game Theory: Concept of game; Two-person zero-sum game; Pure and Mixed Strategy
Games; Saddle Point; Odds Method; Dominance Method and Graphical Method for solving
Mixed Strategy Game.
6. Sequencing Problem: Johnsons Algorithm for n Jobs and Two machines, n Jobs and Three
Machines, Two jobs and m - Machines Problems.
7. Queuing Theory: Characteristics of M/M/I Queue model; Application of Poisson and
Exponential distribution in estimating arrival rate and service rate; Applications of Queue
model for better service to the customers.
8. Project Management: Rules for drawing the network diagram, Applications of CPM and
PERT techniques in Project planning and control; Crashing of operations.
 MM-301 Sales and Distribution Management

1. Sales Management: Nature, Meaning and Scope, Objectives of Sales Department , Sales as a
function of Marketing Management , Theories of Selling – Buyer Seller Dyads, AIDAS
Theory, Right Set of Circumstances Theory, Buying Formula Theory, Behavioral Equation
Theory
2. Selling Process: Prospecting, Planning the Sales call, Selecting the Presentation Method,
Making the Sales Presentation, Handling Sales Objections, Closing the Sale, Follow up. Role
of Relationship Marketing in Personal Selling, Value Added Selling
3. Sales Organization: Need & Structure, Sales Management Functions & Responsibilities
4. Sales Force Management: Recruitment and Selection, Training of Sales People,
Determination of sales force size, Sales Force Motivation, Designing Sales Compensation
plans, Evaluation of Sales Force
5. Physical Distribution System: Introduction, Need & Benefits, Distribution as link between
Sourcing and Marketing, Distribution as Service function - Needs and Levels, Recent
Developments in Sales and Distribution scenario.
6. Information Systems for Physical Distribution: Designing Distribution Logistics System,
Logistics Management and Logistics Information System, Role of Logistics in Corporate
Strategy, Suitability of Movement in Tracking System, Factors in Designing Strategic
Distribution System
7. Channel Management Decisions: Selection & Compensation of Channel Members.
Managing Channel Conflicts, Co-operation vs. Competition in Channels, Marketing Channel
Policies and Legal Issues
8. Time and Territory Management: Designing Sales Territories, Routing and Scheduling.
9. Sales Quota: Purpose, Importance & Types.

Minimum 5 cases to be discussed

Suggested Readings
1. Fundamentals of selling, Charles Futrell, McGraw Hill
2. Marketing Channels , Louis W Stern and Adel L Ansary, Thomson Publishing
3. Sales Management-Still and Cundiff and Giovonni, Prentice Hall
4. Selling and sales management, Jobber, Prentice Hall
5. Professional Sales Management,Andersen R, McGraw Hill Education
6. Strategic Marketing Channel Management, Bowersox and Coope, - McGraw Hill
 MM-302 Advertising and Marketing Communication

1. Introduction to Integrated Marketing Communication (IMC): Evolution & significance of

IMC, Role of Various promotional elements in Marketing Communication. The IMC Planning
Process, Review of Consumer Buying decision process and factors affecting it.
2. Introduction to Advertising: History of advertising, Classification of advertising, The
structure of the Advertising & Promotions World , Advertisers, Advertising agencies, and M
edia. Economic Social and Ethical issues in Advertising, Advertising Regulation, Role of ASCI
and other regulatory bodies.
3. The Communication Process: Basic Communication Model, Traditional Communication
Response Hierarchy Models, Consumer Involvement, The FCB Planning model, Kim Lord
Model, Elaboration Likelihood Model.
4. Planning an advertising campaign: Setting the advertising objective, Sales vs
Communication Objective, DAGMAR, Defining the target audience, Apportioning the
advertising budget.
5. Creative Strategy: Role of Creativity in Advertising, Research inputs to the creative process,
Relevance of Brand Positioning & USP, Advertising appeals, Finding the Big Idea, Creative
Execution themes - Demonstration, Testimonial etc, Creative Execution in Print Advertising,
Creative Execution in TV Advertising.
6. Media Strategy: Types of media, Media characteristic, Using Indexes (Brand Development
Index & Category Development Index) to determine where to promote, Establishing the Media
Objective, Factors affecting Media Selection, Media Scheduling, Establishing Reach &
Frequency objectives, Audience Measurement , Media selection and scheduling, Media Buying
7. The Advertising Agency: Agency structure, Flow of work in an Agency, Agency
Compensation, Client Agency Relationship
8. Testing Advertising Effectiveness: Communication and sales Effectiveness, Various methods
of Pre & Post testing.
9. The New Age Promotional Media: Integrating the internet in the IMC programme,
communicating through websites, Search Engine Marketing, Banner advertisements, Blogs &
Community Forum, Marketing Communication through Social Media, Merchandising, Mobile
Advertising
10. Other Tools of Promotion: Public Relations, Publicity, Direct marke ting, Sales Promotion,
Event Marketing.
Minimum 5 cases to be discussed

Suggested Readings
1. Advertising and Promotions; An IMC Perspective, Belch & Belch, McGraw Hill
2. Advertising and Promotions, An IMC Perspective, Shah & D’Souza, McGraw Hill
Advertising and Sales Promotion , Kazmi and Batra, Excel Publishing
3. Integrated Advertising Promotion and Marketing Communications , Clow and Baack,
Prentice Hall
4. Advertising Management, Jethwaney & Jain, Oxford Publishing

MM-303 Marketing Research

1. Introduction: Conceptual framework, Significance of Marketing Research (MR), the MR

Industry, MR and Marketing Information System, An overview of the Marketing Research
Process
2. Research Designs: Types of research - exploratory studies, descriptive studies, causal studies,
Types of information needed - behavioural and non-behavioural correlates.
3. Sources of Data: Primary Data and Secondary Data, Secondary Data Sources for MR in India.
4. Sampling: Census and Sampling, Sampling & Non Sampling error, The population, Sample
frame, Sampling Units and elements, Sampling Techniques, Sample Size Determination.
5. Data Collection: Survey Vs Observation method, Various Interviewing Methods, Process of
Designing a Questionnaire, Types of Questionnaire.
6. Attitude Measurement: Types of scales, Nominal, Ordinal, Interval, Ratio Scales, Thurstone,
Likert and Semantic Differential Scales, Disguised Structured methods, Depth Interview and
Focus Group Interview, Disguised and Unstructured Methods, Projective Techniques.
7. Data Analysis: Data editing, coding and tabulation, Measures of Central tendency, Test of
Hypothesis, Type I and Type II Errors, application of “z”& “ t” tests, Chi-square Analysis,
Analysis of Variance, Factor Analysis, Cluster Analysis and Conjoint Analysis, Application of
Correlation and Regression Analysis, Conceptual knowledge of SEM.
8. Report Writing: The contents and characteristics of a good report.

Minimum 5 cases to be discussed

Suggested Readings
1 Marketing Research: Text & Cases, Boyd, Westfall & Stasch, R D Irwin
2 Research For Marketing Decisions ,Green & Tull, Prentice Hall
3 Marketing Research; Measurement & Method, Tull & Hawkins, Prentice Hall
4 Marketing Research ,G C Beri, Tata Mcgraw Hill
5 Marketing Research, Debashish Pati, Universal Press
6 Marketing Research: Text & cases, R Nargundkar, Tata Mcgraw Hill
7 Marketing research: An Application Orientation, Naresh K Malhotra, Pearson
 [FM-301]: CORPORATE TAXATION & TAX PLANNING

Part – A: Corporate Taxation:

Income Tax
1. Definition: Cannons of Taxation Person, Assesse, Income, Previous Year, Assessment Year, Gross
Avoidance, Planning, Exemption, Planning, Exemption, Deduction, Rebate, Relief.
2. Residential Status & Tax Incidence: Individual & Corporate. 3. Income Exempted from Tax:
Individual & Corporate.
4. Computation of Taxable Income of Individual, Firm & Corporate
a) Heads of Income – Salaries, Income from House Property, Profits & Gains from Business or
Profession, Capital Gains, Income from Other sources.
b) Deduction from Gross Total Income – 80CCC, 80D, 80DDB, 80E, 80G, 80GG, 80GGA, 80C, 80U.
c) Set Off & Carry Forward of Losses – Principles, Meaning, Inter – sources & Inter – head Set Off,
Carry Forward and Set Off of Losses under sections 71,72 & 73.
5. Computation of Tax for Individual, Firm & Corporate:
a) Rate of Tax and Surcharge.
b) Tax Rebate.
c) Tax Management – Submission of Return and Procedure of Assessment, Pan, Tan, Preliminary ideas
of Deduction and Collection of Tax at Source, Advance Payment of Tax, Refund of Tax.
d) Minimum Alternate Tax.
Indirect Tax
1. Central Sales Tax Act, 1956.
a) Definition: Dealer, Sale, Turnover, Sale Price, Sale or Purchase in course of interstate Trade or
Commerce, Sale or Purchase outside a state, Sale or Purchase in the course of Import or Export.
b) Incidence & Levy of Tax, Exemption, Determination of Turnover.
c) Registration of Dealers & Procedures thereof.
2. Customs Act and Valuation: Basic Concepts only.
3. Central Excise Act, 1944: Definitions – Broker or Commission Agent, Central Excise Officer,
Excisable Goods, Factory, Manufacture, Sale & Purchase, Wholesale Dealer & Cenvat.

4. Value Added Tax: Basic concept of VAT.

Part – B: Tax Planning
1. Scheme of Tax Planning
2. Tax Planning for Salaries
3. Tax Planning for Profits and gains of Business or Profession
4. Tax Planning for Capital Gains
5. Tax Factor in Dividend Policy
6. Tax Planning for Employee’s Remuneration
7. Tax Planning different forms of Business Organization

Readings:
1. Lal & Vasisht: Direct Taxes, Pearson Education
2. Singahnia: Direct Taxes, Taxman
3. Singhania: Indirect Taxes, Taxman

[ FM-302] : ADVANCED CORPORATE FINANCE

1. Alignment of Managers and Owners Goal: : Practical aspects of Capital Investment Process,
Information and Capital Investment, Incentives and their role in agency Problem, Measuring and
Rewarding Performance: EVA, Pros and Cons of EVA
2. Capital Budgeting and Risk: Company and Project Costs of Capital, Measuring the Cost of Equity,
Capital Structure and the Company Cost of Capital, Risk Adjusted Discount Rate , Sensitivity
Analysis, Monte Carlo Simulation, Real Options and Decision Trees.
3. Market efficiency and Corporate Financing Basics of EMH, The Anomalies, The lessons for the
Corporate Manager
4. The Financing Decision: The Financing Process, The financing Mix: Tradeoffs and Theory, The
Optimal Financing Mix, The Financing Mix and Choices, Concept of Asset Beta, Corporate Tax Shield
– APV.
5. Valuation: Principles and Practice of Valuation, Value Enhancement: Tools and Techniques,
Acquisitions and Takeovers
6. Strategic Finance Decisions: Mergers & Acquisitions, Buy-backs, Spin Off, Divestures.

Readings:
Text:
1. Brearly, Myers , Mohanty: Corporate Finance, Tata McGraw-Hill
2. Copeland Weston Shastri: Financial theory & Corporate Policies, Pearson Education
3. Damodaran: Corporate Finance, Wiley
4. Ehrhardt & Brigham: Corporate Finance- a Focused approach, Thomson Learning
5. Megginson, Smart & Gitman: Principles of Corporate Finance, Thomson Learning
6. Ross, Westerfield & Jaffe: Corporate Finance, Tata McGraw-Hill
Reference:
1. Benninga & Sarig: Corporate Finance A valuation approach, McGraw-Hill Inl.

[FM-303]: SECURITY ANALYSIS & PORTFOLIO MANAGEMENT

1. Introduction: The Investment Environment, Financial Instruments, The Securities Trading – Market
& Mechanism.
2. Security Analysis: Macroeconomic and Industry analysis, equity Valuation Models, Company
analysis, Brief Overview of Technical Analysis (Charts, Line Charts, Line & Volume, Charts, Point &
Figure Charts, Bar Chart, Candlestick Chart, Various Patterns, Dow Theory & Elliot wave Theory)
3. Portfolio Theory: Concepts of Risk & Return, Diversification of Risk, Optimum Portfolio Selection
Problem - Markowitz Portfolio Theory - Mean Variance Criteria (MVC) - MVC and Portfolio
Selection - Portfolio Selection.
4. Equilibrium in Capital Markets: The Capital Asset Pricing Model, Index Models, Arbitrage Pricing
Theory and Multifactor Models of Risk and Return, Market Efficiency and Behavioral Finance,
Empirical Evidence on Security Returns
5. Bond Portfolio Management : Bond Prices and Yields, the Term structure of Interest Rates,
Managing Bond Portfolios
6. Active Portfolio Management: Portfolio Performance Evaluation, International Diversification, The
Process of Portfolio Management, The Theory of Active Portfolio Management

Readings:
Text:
2. Bodie, Kane, Marcus,; Mohanty : Investments, Tata McGraw-Hill
3. Chandra: Investment Analysis and Portfolio Management, Tata McGraw-Hill
4. Fischer & Jordan: Security Analysis & Portfolio Management, Pearson Education/PHI
5. Sharpe, Alexander, Bailey: Fundamentals of Investment, Pearson Education/PHI
6. Ranganatham & Madhumati: Investment analysis & Portfolio Management, Pearson education
7. Rielley & Brown: Investment analysis & Portfolio management, Thomson Learning
Reference:
1. Elton, Grubber: Modern Portfolio Theory, Wiley
2. Haugen: Modern Investment Theory, Pearson Education
3. Hirschey & Nofsinger: Investments, Tata McGraw-Hill
4. Luenberger: Investment Science, OUP
5. Sharpe: portfolio Theory & Capital Markets, McGraw-Hill Intl.

HR – 301]: EMPLOYMENT & COMPENSATION ADMINISTRATION

Module – I
1. Employment – Policy and Programmes, Reservation Rules, Employment of Women and
Dependents, Employment of Land Oustees
2. New Employment Practices – Outsourcing, Contingent Workers, Employee Leasing
3. Employment of Contract Labourers – Provisions and Practices under the relevant Act.
4. Case Studies on Contract Labourers
Module – II
5. Concept of Wage – Minimum Wage, Fair Wage, Living Wage, Wage Policy
6. Compensation – Wage/Salary, Real Wage, Components of Wages: Basic, Dearness Allowances,
House Rent Allowances, City Compensatory Allowance, Other Allowances, Wage Fixation, Pay for
different types of employees, Managerial Compensation.
7. Dearness Allowance – Methods of DA payment, Consumer Price Index, Neutralization.
8. Productivity and Wages – Productivity Bargaining, Incentive Payments, Productivity Linked Bonus,
Incentives – Individual & Group, Case Studies on Productivity Bargaining.
9. Employee Benefits – Statutory & Voluntary Benefits, Retirement Benefits – Provident Fund,
Gratuity, Pension, Medical Insurance; Reward Management
Readings
Belcher, D.W.: Wage and Salary Administration, Prentice Hall
Dasgupta, A. K. : A Theory of Wage Policy, OUP.
Mondy, R.W. & Noe, R.M. : Human Resource Management, Pearson
Raynolds, G. L. : Labour Economics & Labour Relations, Prentice-Hall.
Verma, Pramod : Labour Economics and Industrial Relations, Tata McGraw Hill.
Govt of India : Report of the National Commission on Labour (1 st – 1969, 2 nd – 2002 )
ILO : Payment by Results
 [HR – 302]: HUMAN RESOURCE PLANNING

Module – I
1. Basics in HR Planning – Macro Level Scenario of HRP, Concepts and Process of HRP,
Considerations – Technology, Finance, Product Demand.
2. Methods and Techniques – Demand Forecasting: Managerial Estimates, Trend Analysis, Utilization
Analysis: Work Study, Job Analysis, Supply Forecasting: Inventory Analysis, Wastage Analysis,
Markov Analysis, Balancing Supply & Demand, Issues of Shortage and Surplus.
3. Human Resource Information System (HRIS) - Concept and Procedures
4. Strategic HRP – Planning, Tools and Evaluation
Module – II
5. Job Analysis & Job Evaluation – Job Analysis - Concepts, Process, Job Description, Job
Specification, Uses, Limitations; Job Evaluations – Concepts, Methods, Limitations
6. Measurements of HR Planning – HR Audit, HR Accounting
7. HR Plan – Implementation Strategies – Recruitment, Redeployment, Redundancy, Retention,
Productivity Plan, Training Plan, Career Plan, Succession Plan, Compensation Plan.
8. Case Studies on HR Planning

Readings
1. Bennison, M. & Casson, J. : The Manpower Planning Handbook, McGraw Hill.
2. Bell, D. J.: Planning Corporate Manpower, Longman.
3. Bohlander, G., Snell, S., Shermen, A.: Managing Human Resources, Thomson.
4. Mellow, Jeffrey A. : Strategic Human Resource Management, Thomson
5. Pettman, B. O. & Taverneir, G. : Manpower Planning Workbook, Gower.
6. Walker, J. W. : Human Resource Planning, McGraw Hill.
7. ILO : Job Evaluation
 HR – 303] : LABOUR LAWS
Module – I
1. Legal Framework: Evolution of Labour Laws in India 2. Laws regulating Establishment –
Factories Act, 1948; Mines Act, 1952; Plantations Labour Act, 1951; Shops & Establishment Act
3. Laws relating to Remuneration – Payment of Wages Act, 1936; Minimum Wages Act, 1948;
Payment of Bonus Act, 1965; Equal Remuneration Act, 1976
4. Case Laws on Remuneration
Module – II
5. Laws relating to Industrial Relations – Industrial Disputes Act, 1947; Industrial Employment
(Standing Orders)
Act, 1946; Trade Unions Act, 1926
6. Laws relating to Social Security – Workmen’s Compensation Act, 1923; Employees’ State
Insurance Act, 1948; Employees’ Provident Funds & Misc. Provisions Act, 1952; Maternity
Benefit Act, 1961; Payment of Gratuity Act, 1972
7. Case Laws on Industrial Disputes
Readings
1. Agarwal, S. L. : Labour Relations Law in India, McMillan
2. Pathak, A. : Legal Aspects of Business, Tata McGraw Hill
3. Samant, S. R. & Dongre, B. N. (eds) : CLR’s Yearly Labour Digest, Dwivedi.
4. Srivastava, S. C. : Labour Law in Factories, Mines, Plantations etc., Printice Hall.
5. Labour Law Journal – Case Laws
 [ SM-301] : DATABASE MANAGEMENT

1. DBMS: What is a DBMS. Need for using DBMS. Concepts of tables, records, attributes, keys,
integrity constraints, 3-schema architecture, data independence. Data models – Hierarchical,
Network, Relational
2. The Relational Model, Language & Systems : The Relational Data Model & Relational Algebra
SQL: DDL , DML, & DCL concepts, SQL commands (ANSI standard) Oracle 8 or above/ MS
SQL Server / MS Access
3. Integrity and Security: Integrity constraints, concept of triggers, stored procedures (theoretical
concepts only),Database Security & Authorization (concept of GRANT / REVOKE)
4. Database Design :ER modeling [Entity-Relationship Diagrams (ERD), construction of tables],
Functional Dependencies & Normalization (upto 3NF; concept of BCNF), Denormalization Case
Study on Normalization.
5. System Implementation Techniques : Query Processing & Optimization (concept only),
Transaction Processing Concepts, Concurrency Control and Recovery Techniques (concept
only).
6. Indexing concepts: Ordered indices (primary , secondary, dense, sparse, multilevel), concepts of
hashing (static, dynamic)
7. Advanced Data Models & Emerging Trends :Advanced Data Modelling Concepts, Object–
Oriented Databases, Distributed Databases & Client Server Architecture, XML

Readings:
1. Elmasri, Navathe : Fundamentals of Database System, Pearson Education.
2. Silberschatz, Korth, Sudarshan : Database System Concepts, McGraw Hill International.
3. Date : An Introduction to Database System, Pearson Education.
4. Hopper, Prescott, Mc fadden : Modern Database Management, Pearson Education.
5. Molina, Ullman, Widom : Database System , Pearson Education.
6. Schaum’s Outline Series : Funamentals of Relational Databases, Tata McGraw Hill.
7. Chang : Oracle XML Handbook , McGraw Hill.
8. ISRD, Introduction to Database Management Systems, Tata McGraw Hill
 [SM-302] : SYSTEM ANALYSIS AND DESIGN

1. Overview of Systems Analysis & Design: Business Systems Concepts, Systems Development Life
Cycle(SDLC), Life cycle models (Waterfall model, Prototyping
model, Incremental model, Spiral model, RAD model), Feasibility Analysis, Design,
Implementation, Testing & Evaluation.
2. Business Process Re-engineering: Concepts, Process involved; Case study.
3. System Requirement Specification & Analysis: Fact finding techniques, data - flow Diagrams, data
dictionaries, process organization & interactions, decision analysis,
standards ( IEEE/ ISO). Data Modelling & Analysis.
4. Detailed Design Modularization: Module Specification, File Design, Systems Development
involving Data Bases. Structured Design Methodology(SDM).
Database Design Output Design Input Design User Interface Design.
5. Object-Oriented Analysis &Design (OOAD): Modeling System Requirements using ‘USE
CASES’ Object Modeling: Object Structure, Object Features, Classes & Objects, Key Concepts of
object oriented approach, Object Representation methods, Object Status, State Diagram, Modeling
behaviour in object Modeling - use cases, Object oriented Analysis, Object oriented Design,
Modeling & Design using UML, Activity Diagram & Swim lane Diagram, Sequence &
Collaboration Diagram.
OO Testing strategies & techniques.
6. System Control & Quality Assurance through testing: Design Objectives reliability & maintenance,
Software Design & documentation tools, top – down, bottom – up and variants. Testing strategies
& techniques: Unit and integration testing, testing practices and plans. System Controls, Audit
Trails, CASE Tools.
7. Hardware & Software Selection:Hardware acquisition, memory , process, peripherals,
Benchmarking, Vendor selection, Software selection – operating
system, languages, Language Processes, performance & acceptance criteria.
Readings:

1. Booch, Grady: Object Oriented Analysis & Design.

2. Hoffer: Modern System Analysis & Design, Pearson Education.
3. Jalote, Pankaj: An Integrated approach to Software Engineering, Narosa.
4. Kendall: System Analysis & Design, Pearson.
5. Kiewycs, Igor Hawrysz: Systems Analysis & Design, PHI
6. Rajaraman V., Systems Analysis and Design, PHI
7. Rambaugh, Jacobson, Booch: UML- Reference Manual, Pearson.
8. Roger Pressman: Software Engineering - A Practitioner’s Approach , TMH
9. Senn: Analysis & Design of Information Systems, McGraw Hill International.
10. Sommerville : Software Engineering-Pearson Education.
11. ISRD, Structured System Analysis and Design, Tata McGraw Hill

[SM-303] : COMPUTER AIDED MANAGEMENT

Course Contents :
1. Management Support Systems: Introduction, Objective and Characteristics,
Collaborative Computing Technologies: Group Support System, Technologies,
Data Reviewing Concept and Applications
2. Data Warehousing : Access, Analysis, Mining & Visualization; OLAP & OLTP
3. Enterprise Decision Support Systems: Concepts, Definitions, EIS, Organisational DSS, Supply &
Value Chains & Decision Support.
4. Knowledge Management: Concepts, Development Methods, Technologies & Tools, Electronic
Document Management. Case Study.
5. Knowledge - Based Decision Support: - Artificial Intelligence (AI):
Concept, Definition, AI Vs Natural Intelligence. Expert System: Concept, Structure, Working,
Benefits & Limitations. Knowledge Acquisition & Validation: Scope, Methods, Validation,
Verification, Analysing, Coding, Documenting &Diagramming.
Knowledge Representation Inference Techniques Intelligence System Development.
Fuzzy Logic, Genetic Algorithm
8. Neural Computing :Fundamentals, Types of Neural Networks, Neural Network Application,
Development, Architecture, Learning Algorithms, Neural Network Software & Hardware, Benefits &
Limitations of Neural Networks.
9. Grid Computing: Overview.
10. Implementing & Integrating Management Support Systems: Issues, Strategies, Generic Models,
Integrating EIS, DSS, ES & Global Integration.
Suggested Readings:
1. Dan W. Paterson: Introduction to Artificial Intelligence & Expert System, PHI./Pearson Education
2. Kartalopoulos, Stamatioys V : Understanding Neural Networks & Fuzzy Logic – Basic
3. Concepts & Application, PHI.
4. Poole, Computational Intelligence, OUP
5. Rich, Elaine & Knight, Kevin: Artificial Intelligence, Tata McGraw Hill.
6. Turban, Aronson: Decision support system & Intelligent System, Pearson.
7. Yegnanarayana, B : Artificial Neural Networks, PHI
8. Zaruda, Introduction to Artificial Neural System, Jaico

[MB -401]: PROJECT MANAGEMENT & ENTREPRENEURSHIP DEVELOPMENT

Module I
1. Project Planning: Project Management scenario; Project Asset – issues & problems; Gantt
Chart & LOB; Network Analysis; PERT / CPM, Resource Monitoring & Control.
2. Project Buying: Projects Procurement Process, Life – cycle Costing, Project Cost Reduction
methods, Project Stores, Organization & HRD issues, Computerization.
3. Investment Feasibility Studies: Managing Project Resources Flow; Project Cost – Capital &
Operating; Forecasting Income, Estimation of Investment & ROI, Project Evaluation, Financial
Sources, Appraisal Process.
4. Issues in Project Management: Project Audit, Project Monitoring & MIS, Cost Control, Real
Time Planning, Intangibles.
5. Project Management: Case Studies

Module II
1. Entrepreneurship: Meaning & concept; psychological & social factors; conditions needed for
entrepreneurship; role of government; qualities of a prospective entrepreneur.
2. Entrepreneurial Motivation: McClelland’s N-Ach theory; self – analysis, personal efficacy,
culture & values, risk- taking behaviour, technology backup.
3. Entrepreneurial Skills: Creativity, problem solving, decision making, communication,
leadership quality.
4. Information: Assistance from different organizations in setting up a new venture; technology
parks; industrial corporations; directorate of industries / cottage and small scale industries,
SISI, Khadi & Village Industries Commission, DGS & DNSIC, DGFT, how to apply for
assistance – procedure, forms, procedures for obtaining contract from Railways, Defence, P &
T etc., SIDBI.
5. Preparation of Project Report: Product/service selection; feasibility report preparation
6. Case Studies: Diagnostic case studies of successful / unsuccessful entrepreneurs; key variables
explaining success

[MB -402]: STRATEGIC MANAGEMENT

1. Introduction: Business policy and strategy, Nature and Scope of Strategic Management,
Vision, Mission, Goal, Objective, Strategic Management process.
2. Environmental Scanning: SWOT Analysis, External Environment Analysis (Economic,
Legal, Govt, Political, Social, Geographic, Technical); Internal Environment Analysis-
Strategic Advantage Factors (Finance, Marketing, Production, HR, R & D, etc.)
3. Competitive Strategy: Porter’s Five Forces Theory, Generic strategies, Competitive
Advantage, Value chain analysis, Mc Kinsey’s 7S Model, Balance Score card.
4. Formulating Strategies : Corporate, Administrative/Executive and Operating Levels,
Developing Functional Strategies – Production/Operations, Finance, Marketing, HR,
Materials, R & D; Portfolio analysis - BCG & GEC matrix.
5. Strategic Implementation and actions : Stability, Growth, Turnaround, Retrenchment,
Diversification, vertical integration, Horizontal integration, Strategic alliance, merger and
acquisition, Divestment, Joint Ventures, De-Merger.
6. Evaluation of Strategy: Need, Problems, Criteria for Evaluation (Qualitative/Quantitative),
Process of Evaluation.
 MM-404 INTERNATIONAL MARKETING

1. Introduction: Definition of international marketing, Domestic vs. international marketing,

Benefits of international marketing, Process of internationalization, EPRG framework.
2. International marketing environment: Business Practices and Ethics, Cultural, Political, and
Legal Environment, Minimizing Environmental Risk.
3. Trade Theories: Basis of international trade, Principles of absolute and relative advantage,
Factor endowment theory.
4. International Institutions (only the objectives): WTO, World Bank, IMF, ADB, UNCTAD,
EEC, SAPTA, NAFTA etc.
5. International Product Policy: New product policy, International product life cycle, Product
line policies, Branding, packaging and labelling
6. International Pricing Strategies: Factors in pricing, Alternative strategies, Forfeiting,
Transfer pricing, Dumping, Counter trade.
7. Export Import Process: Export Documentation -certificate of origin, bill of lading, mates
receipt, letter of credit, line of credit, Methods of paymen.t
8. Overseas Distribution system: Alternative Middleman Choices - Home country, Foreign
country and Government affiliated Middlemen, Selection of Agents, Locating, Selecting &
Motivating Channel Members.

Minimum 5 cases to be discussed

Suggested Readings
1. International Marketing-Analysis and strategy ,Onkvsit, Sak and Shaw,TMH
2. Global Marketing Management, Keegan ,Pearson
3. International Marketing, Rajagopal , Vikas
4. International Marketing and Export Management, Albaum, Duer & Strandskov, Pearson
5. International Business Management, Si nha & Sinha, Excel Books
6. International Marketing, P K vasudev, Excel Books
 MM-405 SERVICE MARKETING

1. Introduction: Definition, Differences between Services and Goods, Tangibility Spectrum,

Distinctive Characteristics of Services, Categories of Service Providers, Marketing
Implications of Service Characteristics, Services Marketing Mix – People, Physical Evidence
& Process.
2. The Gap Model of Service Quality: The Customer Gap, The Provider Gap, The Customer
Expectations of Service, The Zone of Tolerance, Customers Perception of Quality and
Customer Satisfaction, SERVQUAL.
3. Understanding Customer Requirements: Listening to Customers through Research,
Building Customer Relationship, Service Recovery, Factors Necessary for Appropriate Service
Standards, Types of Customer -Defined Service Standards
4. Physical Evidence and Servicescape: Meaning, Types of Servicescapes, Strategic Roles of
Servicescape, Guidelines for Physical Evidence Strategy, Strategic Roles of Servicescape .
5. Employees and Customers Role in Service Delivery: Service Culture, Importance of Service
Employees and Customers in Service Delivery.
6. Managing Demand and Capacity: Capacity Constraints, Demand Patterns, Strategies for
matching Capacity and Demand.
7. Marketing Communication: Need for Coordination in Marketing Communication,
Promotion in Services Marketing, Logistics and Distribution in Services Marketing.

Minimum 5 cases to be discussed

Suggested Readings
1. Services Marketing, Ziethmal & Bitner,McGraw Hill
2. Services Marketing, Lovelock, Pearson
3. ServicesMarketing , Jauhari & Dutta, Oxford
4. Services , Govind Apte, Oxford
5. Services Marketing, Lovelock, Pearson
 [MM 406]: CONSUMER BEHAVIOUR

1. Introduction to Consumer Behaviour: Defining consumer behaviour, Reasons for Studying

Consumer Behaviour, Environmental Influences on Consumer Behaviour: Culture,
Subcultures, Social Class, Reference Group and Family Influences, Personal Influences and
Diffusions of Innovations.
2. Consumer Decision Process: Need recognition, information search, evaluation of alternatives,
purchase decision, consumption and post-purchase evaluation, Types of decision process –
complex decision making, variety seeking, impulse buying, loyalty.
3. Individual determinants of Consumer Behaviour: Motivation, Personality and Self
Concept, Consumer Perception, Consumer Learning, Consumer Attitude Formation and
Change.
4. Family Influences on Buyer Behaviour: Factors affecting the need of the family, family life
cycle stage and size.
5. Culture Subculture and Social Class: Nature of culture, Types of subculture and their
influence on behaviour, Nature of social class.
6. Reference Groups, Opinion Leaders and Social Influences: Nature and types of reference
groups, How groups influence individuals, Opinion leadership, Word-of-mouth, Innovation
and diffusion.
7. Models of Consumer Behaviour: Howard‐Seth Model, Angle‐Blackwell‐Kollat
(Multimediation Model), Nicosia Model.

[FM -404]: FINANCIAL INSTITUTES AND MARKETS

1. Indian Financial System in India: Financial Concepts, Financial Assets, Financial
Intermediaries, Financial Markets, Classification, Components of Financial Market, Financial
Instruments, Multiplicity of Financial Instruments.
2. Money Market: Definition, Money Market and Capital Market and their Features, Objectives,
Features of a Developed Money Market, Importance of Money Market, Composition of Money
Market, Money Market Instruments, Structure of Indian Money Market, Features of Indian
Money Market , Call Money Market, Recent Developments.
3. New Issues Market: Relationship between New Issues Market and Stock Exchange, Functions
of New Issue Market, Instrument of Issues, Players in the New Issue Market, Recent Trends,
causes for Poor Performance - Suggestions.
4. Secondary Market: Introduction, Control Over Secondary Market, Registration of Stock
Brokers, Registration Procedure, Method of Trading in a Stock Exchange, Depository services,
Emergence of NSE, Objectives, Features of NSE- Comparative analysis of BSE & NSE
functioning
5. Securities And Exchange Board of India: SEBI – Background, Objectives, Functions, Powers,
Organization, SEBI and the Central Government, SEBI Guidelines for Primary Market,
Secondary Market.
6. The Banking Sector – Industry Overview – Financial statements and Analysis, Regulation of
Commercial Banks, Prudential accounting Norms
7. The Insurance Sector – Basic Principles of Insurance – components of insurance Market- The
changing scenario of the Indian Insurance Sector
8. Mutual Funds: Concept - Types - Nature – NAV – Trends in Indian Mutual Fund Market -
SEBI & Mutual Fund.
9. Merchant Banking: Concept -Types -Functions - Trends in Merchant Banking in India - SEBI
& Merchant Banking.
10. Leasing & Hire Purchase Finance: Definition of Leasing, Types of Lease, The Leasing Process,
Definition of Hire Purchase, Rights of Hirer, Rate of Interest, Evaluation of Leasing & Hire
Purchase as method of financing
11. Credit Rating Agencies: Concept - Functions - Different Credit Rating Agencies - Popular
Symbols – SEBI & Credit Rating. 2L
12. Personal Financial Services: Debit Card - Credit Card - Housing & Personal Loans.

[FM -405]: INTERNATIONAL FINANCE

1. International Dimensions of Financial Management : The Emergence of the MNC, Nature of
the MNC, Objectives of the Firm & Risk Management, Domestic Financial Management &
International Financial Management.
2. International Monetary System: History of International Monetary System, Present Day
Currency Regimes, Regime Choices for Emerging markets, Birth of EMU and EURO
3. Balance of Payments (BOP): Principles of BOP Accounting, Components of BOP,
Significance of ‘Deficit’ & ‘Surplus’ in BOP, India’s BOP and Economic Performance, Capital
Mobility and Capital Account Convertibility.
4. The Foreign Exchange Market, Exchange Rate Determination, and Currency Derivatives: The
Foreign Exchange Market – Functions, Participants and Transactions – Exchange Rates and
Quotations – Indian foreign Exchange Market, Foreign Currency Derivatives – Currency
Options , Futures, Forwards, Swaps – Foreign Currency Derivatives in India , International
Parity Conditions – Purchasing Power Parity- Interest rate Parity, Foreign Exchange Rate
Determination
5. Foreign Exchange Exposure & Risk Management: Two dimensions of Foreign Exchange Risk
(viz. Exposure & Unanticipated change in Foreign Exchange Rates ), Types of exposure
Measuring and Managing Economic Exposure, Transactions Exposure & Translation Exposure
: (a) internal hedging strategies. (b) External or market based Hedging strategies.
6. International banking Services – Capital Adequacy Standards-International Money Markets,
International Equity Sources - Global Equity Markets- Methods of Sourcing - Cross-listing in
Secondary Markets- New Equity Issues, International Debt Sources- Debt Management and
Funding Goals - International Debt Instruments- International Bank Loans - Euronotes-
International Bond Market
7. Financial Management of MNCs: Foreign Direct Investment and Cross- Border Acquisitions;
International Capital structure and the cost of Capital- An Overview- Impacts of
Internationalization on the Cost of Capital- Improving Market Liquidity- Overcoming Market
Segmentation- Causes of Segmentation- International Diversification and the cost of capita l-
International Cost of Capital Models- The Theory of Optimal Financial Structure- Impact of
Internationalization on Optimal Financial Structure - Financial Structure of Foreign Affiliates
8. Multinational Capital Budgeting- Capital Budgeting: An overview- Capital Budgeting for
Foreign Projects - Two methods- Foreign Complexities- Parent vs project valuations;
Multinational Cash Management- The Management of Multinational Cash Balances- Cash
Management Systems in Practice- Transfer Pricing & Related Issues- Blocked Funds
 [FM-406]: DERIVATIVES AND RISK MANEGEMENT

1. Introduction- Forward contracts, Futures contracts, Options and other derivatives.

2. Forward and Futures – markets; use of futures for hedging; Risk Management Using Futures
and Forwards; pricing- Cost of Carry Model; interest rate futures
3. Options – Markets; Payoffs; Risk Neutral Valuation; Binomial Option Pricing Model; Black
Scholes Option Pricing Model; Put Call Parity; Uses of Options; Option Strategies
4. Management of market risk – Stop loss; Delta hedging; Theta; Gamma; Vega; Rho; Scenario
Analysis; Portfolio insurance, VaR
5. Other derivatives- Swaps, Warrants, Convertibles
6. Risk Management in Financial Institutions – Overview of BASEL –II, Market Risk, Credit
Risk and Operational risk elements

[HR – 404] : INDUSTRIAL RELATIONS

Module – I
1. Industrial Relations : Concept, Approaches to IR, Parties to IR, System Model of IR
2. Industrial Worker in India : Rise of Industrial Workers, Profile of Industrial Workers in India,
Problems of Industrial Workers (absenteeism, commitment, Work Ethics)
3. Trade Unionism in India : Origin, Growth, Structure and Management of Trade Unions,
Recognitions, Leadership, Trade Unionisms, Employers’ Organisations in India, Managerial
Associations.
4. Industrial Relations in India : Labour Policy in Five Year Plans, Tripartism, Role of Government
and State, Role of Management, Role of Trade Unions.
5. Industrial Disputes : Causes, Types, Trends and Settlement of Disputes (Internal Options, Third
Party Machinery ).
Module – II
6. Collective Bargaining : Theories, Prerequisites, Process, Negotiating Skills and Strategies,
Agreement – content, Validity, Implementation, Productivity Bargaining, Growth of Collective
Bargaining in India.
7. Workers’ Participation in Management : Concept, Purpose and Practices in other countries;
Workers’ Participation Schemes in India – Works Committee, Joint Management Council, Worker –
Director, Shop Council and Joint Council, WPM, EPM; Problems and Prospects in India; Quality
Circles – Concept and Practices in India.
8. Labour Welfare and Industrial Relations : Concept, Purpose, Statutory and Non-Statutory
Provisions, ILO Conventions and its application in India, Workers’ Education Programmes in India.
9. Employee Discipline : Meaning Types, Misconduct, Disciplinary Action, Domestic Enquiry,
Grievance Handling.
10. Case Studies - Wage Negotiation, Disciplinary Action, Industrial Disputes

Readings
1. Marchington, M. : Managing Industrial Relations, McGraw Hill.
2. Monapppa, Arun : Industrial Relations, Tata McGraw Hill.
3. Ramaswamy, E. A. : Managing Human Resources, Oxford University Press.
4. Venkata Ratnam, CS: Industrial Relations, OUP
5. Govt. of India : Report of the National Commission on Labour

[HR – 405] : ORGANIZATIONAL DEVELOPMENT

Module – I
1. Organisational Change and Development : Concept, History, Assumptions, Organisational
Change, Process, Lewin’s Model, Organizational Life Cycle, Values and Asumption of OD.
2. Operational Components of OD : Diagnostic, Action and Process – maintenance component.
3. Characteristics and Foundation of OD Process : On-going interactive process, Form of Applied
Behavioral Science, Strategy of Changing, Systems Approach, Approach to Planned Change,
Experience-based, Goal Setting and Planning, Focus on Work Teams.
4. OD and Action Research : Process, Approach, Use of Action Research in OD.
5. OD Interventions : Nature of OD Interventions, Major OD Interventions, Dimensions,
Individual, Group and Task – Process, Effective OD Interventions – Characteristics, Factors for
Design
Module – II
 6.Team Interventions : Teams and Work Groups, Team Building Interventions, Diagnostic
Meeting, Team Building Meeting, Role Analysis Techniques, Role Negotiation Techniques, Gestalt
Orientation to Team Building, Intergroup Interventions.
7. Personal, Interpersonal and Group Process Interventions : Process consultation, Third – Party
Intervention, Sensitivity Training, Transactional Analysis, Career Planning Interventions.
8. Comprehensive Interventions : Confrontation Meeting, Survey Feedback, Four System
Management, Grid, Contingency Approach.
9. Structural Interventions : Job Design, MBO, QWL, Socio-technical Systems, Physical Setting,
Conditions for OD, Re-engineering.
10. Issues in OD : OD facilitators Role, OD consultant, Consultant – Client relationship, Problems
in OD Interventions, Resistance – Individual and Organizational, Research in OD.
Readings
1. French, W. L. & Bell, C. H. : Organisation Development, Prentice Hall of India./Pearson
Education
2. French, W. L. & Bell , C. H. : Organisation Development and Transformation, Tata McGraw
Hill
3. Gummings,T.G.& Worley, C.G. : Organization Development and Change, Thomson
4. Pareek, Udai : Understanding Organisational Behaviour, OUP
5. Robbins, S. P. : Organisational Behaviour, Prentice Hall of India./Pearson Education

[HR – 406] : HUMAN RESOURCE DEVELOPMENT

Module – I
1. Human Resource Development : Meaning, Scope and Purpose, HRD Process, Techniques of
Assessment of HRD Needs – Organizational Analysis, Task Analysis, Individual Analysis.
2. Strategies of HRD: Organizational Development, Individual Development, Team Development,
Organizational Culture Building.
3. Individual Development through Training: Designing Training Programme; On-the-Job, Off-the-
Job; Methods – Lecture, Case Analysis, Role Play, Games, Exercises; Role of Trainer, MDPs, Out-
Bound Training.
4. Evaluation of Training : Need, Principles, Criteria, Technique of Evaluation, Impediments to
Effective Training, Improving Effectiveness of Training.
Module – II
5. Individual Development through Non - Training - Job Redesign Programme; Job Enlargement, Job
Enrichment, Job Rotation, Suggestion Schemes, Career Planning, Counselling.
6. Team Development Programmes – Methods and Schemes : Role of Staff and Line Managers in
HRD, Quality Circle, Kaizen, Autonomous Small Group Activities.
7. Competency Management – Planning, Mapping, Measurement .
8. HRD Experiments and Cases – In India and Other Countries
Readings
1. Desimone, R. L., Werner, J. M. & Harris, D. M. : Human Resource Development, Thomson.
2. Pareek, Udai & Rao, T. V.: Designing and Managing Human Resource Systems, Oxford &
IBH.
3. Rajsekharan, N.P. : Competency Web, Universities Press
4. Rao, T. V. : Readings in HRD, Oxford & IBH.
5. Silvera, D. M. : Human Resource Development – The Indian Experience-Publisher

[SM - 404] : SOFTWARE MANAGEMENT

1. Introduction to Software Processes and Metrics, problems: Goals and requirements of Software
Development.
2. Software Project Planning: Project Process Groups (Initiating, Planning, Executing, Controlling and
Closing Processes).Planning Activities – Schedule Development, Resource Planning, Cost estimating
/ Budgeting, Quality Planning, Human Resource Planning, Communication Planning, Risk
Management Planning, Procurement Planning, Developing on Information Technology, Project
Management Methodology, Software Project Management Plan (SPMP).Change Control on
Information Technology Projects.
3. Project Scope Management: Definition, Project Initiation – strategic planning & project selection,
Project Charters, the scope statement, Work Breakdown Structure - approaches (using guidelines, the
Analogy Approach, Top – Down & bottom – up Approaches ),Scope Verification and Scope change
Control.
4. Project Time Management: Project Schedule, Project Network Diagrams ( AOA or ADM, PDM ),
Activity duration Estimating, Gantt Charts, Critical Path method , PERT.
5. Project Cost Management: Importance, Basic Principles, Cost Estimating (Types), Techniques and
Tools, Problems with Cost Estimates, Cost Control, Earned Value Management. Estimation
Techniques: COCOMO (Basic, Intermediate & complete COCOMO Model) Halstead’s Software
Science Putnam Model Jensen Model
6. Quality Management: Quality Planning, Assurance & Control, Leadership - Cost of Quality,
Organizational Influences, Work Place factors & Quality, Maturity Models.
[CMM, CMMi, Six Sigma], Zero defect, Quality assurance.
7. Project Human Resource Management: Managing People (Motivation Theories, Influences &
power, Improving Effectiveness), Organizational Planning, Staff Acquisition & Team Development.
8. Project Communication Management: Importance, Communication Planning, Information
Distribution, Performance Reporting, Administrative Closure.
9. Disaster Recovery Planning & Risk Management: Importance, Risk Management Planning, Sources
of Risk, Risk Identification, Qualitative & Quantitative Risk, Risk
Response Planning , Risk Monitoring & Control.
10. Change management: Configuration management, ITIL methodology
11. Project Procurement Management: Importance, Plannin, Solicitation Planning, Solicitation,
Contract Administration & Close Out.
12. Using Project Management Tool: MS Project 2000 / 2003. Case Study.
Suggested Readings:
1. Behforooz: Software Engg. Fundamentals, OUP
2. Hughes & Cotterell, Software Project Management: TMH
3. Mall, Rajib: Fundamentals of Software Engineering, PHI.
4. Maylor: Project Mgmt., Pearson Education
5. Pressman: Software Engineering, McGraw Hill
6. Schwalbe, Kathy: Information Technology Project Management, Thomson Learning.
7. Basics of Software Project Management: NIIT, PHI

[ SM - 405] : E-BUSINESS

1. Electronic Commerce: Overview, Definitions, Advantages & Disadvantages of E – Commerce,

Threats of E – Commerce, Managerial Perspectives.
2. Technologies: Relationship Between E – Commerce & Networking, Different Types of Networking
For E – Commerce, Internet, Intranet & Extranet, Client – Server, Web – Server Architecture,
Infrastructure Requirement For E – Commerce, Intelligent Systems.
3. Business Models of e – commerce: Model Based On Transaction Type, Model Based On
Transaction Party - B2B, B2C, C2B, C2C, Revenue based models, E –Governance.
4. E – strategy: Overview, Strategic Methods for developing E – commerce, E-advertisement.
5. M-commerce: Definition, Hand Held Devices, Mobility & Commerce, Mobile Computing, Wireless
Web, Web Security, concepts of WAP.
7. Supply Chain Management: E – logistics, Supply Chain Portal, Supply Chain Planning Tools (SCP
Tools), Supply Chain Execution (SCE), SCE - Framework, Internet’s effect on Supply Chain Power.
8. E – Payment Mechanism: Payment through card system, E – Cheque, E – Cash, E – Payment Threats
& Protections.
9. E – Marketing: eShopping, Telemarketing. Commercial packages for building eShopping portal e.g.
One&One Case study
10. Electronic Data Interchange (EDI): Meaning, Benefits, Concepts, Application, EDI Model,
Protocols (UN EDI FACT / GTDI, ANSI X – 12), Data Encryption (DES / RSA).
11. Risk of E – Commerce: Overview, Security for E – Commerce, Security Standards, Firewall,
Cryptography, Key Management, Password Systems, Digital certificates, Digital signatures. Rules &
Regulations For Controlling E – Commerce, Cyber Laws.
12. ERP Evolution through MRP I and MRPII, Need Identification, Scope and Problem of ERP
selection and Implementation, Products and Packages of ERP, Selection of EEP processes, Integrating
ERP with other systems, Opportunities and benefits. Case Study – BPR.
Suggested Readings:
1. Bhaskar Bharat : Electronic Commerce - Technologies & Applications.TMH
2. Christopher J. & Clerk T.H.K., Global E-Commerce, University Press
3. Joseph P.T. : E-commerce An Indian Perspective, PHI
4. Kalakota, Whinston : Frontiers of Electronic Commerce , Pearson Education.
5. Loshin Pete, Murphy P.A. : Electronic Commerce , Jaico Publishing Housing..
6. Reynolds, Beginning E-Commerce, SPD
7. Whiteley, David, E – Commerce : Strategy Technologies & Applications, Tata McGraw Hill.
 [SM - 406] : FUNDAMENTALS OF NETWORKING
1. Communications: [a] Need for computer networking, components of a data communication system,
direction of data flow(simplex, half-duplex, full-duplex) [b] Types of networks: LAN, MAN, WAN;
concepts of Internet, Intranet, Extranet, WWW. [c] Network topology, transmission media. [d]
Applications of networking in business and society. [e] concepts of data transmission, signal encoding,
modulation methods, synchronization, multiplexing and concentration, coding method, cryptography.
2. Network: Communication system architecture – OSI reference model, Topology types, selections,
design, Local area networks (LAN), CSMA / CD, token bus, token ring techniques, link level control
(LLC) protocols, HDLS, analysis of protocols & performance,
concepts in network layer, switching techniques, routing methods (static & dynamic), concepts of
ALOHA, MACA, MACAW protocols. Concepts of Wi-Fi & Wi-Max. Case study: telephone network
and satellite network.
3. TCP / IP: Session, Presentation and Application Layers functions.
4. Networking and Internetworking devices: Introduction to repeater, hub, bridge, switch, router and
gateway. Case study: Office network
5. Distributed Processing Potential: Client Server Computing, introduction to distributed database.
6. Internet: Internet Protocols, IP addressing (IP4 + IP6 ), class & subnets (concept only), Internet
computing, MPLS.
7. Mobile Computing: Introduction to mobile technology, concept of GPRS, Wireless Application
Protocols & other protocols, concept of bluetooth.
8. Network Security & Privacy: overview, purpose, spamming , cryptography (ciphering, DES, RSA
-concept only), authentication (concept only) and firewall.
Suggested Readings:
1. Comer : Internetworking with TCP / IP, Vol – 1, PHI/ Pearson Education
2. Forouzan : Data Communication & Networking, TMH.
3. Stallings, W., Data and Computer Communications, Pearson Education
4. Tanenbaum : Computer Networks, Pearson Education
5. Zheng,Computer Networks for Scientists & Engineers,OUP