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5 views

COM 1200

Uploaded by

balogun bolu
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We take content rights seriously. If you suspect this is your content, claim it here.
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Communication Journal: Preparing for the Future

Daniella Eze- 061862

COM1200: Professional Communication

Professor Aisling Byrne

August 31, 2023

Introduction

This report presents a thorough communication plan in accordance with the scenario of drafting a

business proposal for Autozeal Super Lubricant. The strategy guides the creation of the Autozeal Super

Lubricant business proposal, which is especially designed to meet the demands of the A&M plant, by

using a few chosen samples of business proposals (Arruda, 2008).

Business Proposal Samples

Three carefully chosen model business proposals will serve as our inspiration as we begin to construct

the communication plan for the Autozeal Super Lubricant business proposal. The selection of these

samples was based on their pertinence to the goals of the Autozeal proposal and their compatibility with

the particular requirements of the A&M plant. Every single one of these ideas provides insightful

information that may help direct the Autozeal Super Lubricant proposal's format, content, and

presentation.

Let's examine the driving questions behind the three carefully chosen example business ideas before we

start working on the Autozeal Super Lubricant business proposal:What is the background in business for

every sample?

What are each sample's advantages and disadvantages?

What applications are there for these samples?Sample 1: Business Proposal for IT Services
The first sample business proposal, which can be found here, is centered on the provision of Network

Management services to a client. This proposal is tailored to address the specific technological needs

and challenges of the client. It encompasses a range of IT solutions, including hardware analysis,

cybersecurity measures, and dedicated IT support. The context of this proposal lies in the manufacturing

industry, where technology plays a crucial role in optimizing processes, ensuring data security, and

enhancing overall operational efficiency

Strength

The strengths of this business proposal lie in its precise identification of the client's requirements,

showcasing a tailored approach to problem-solving. Clear language effectively communicates complex

technical concepts to a non-technical audience, while highlighting the company's expertise in delivering

relevant IT solutions, establishing credibility and trust.

Weaknesses

However, one of the weaknesses of this proposal is its lack of sufficient visual aids or graphical

representations. Integrating diagrams, charts, or infographics could enhance the communication of

intricate technical information in a more intuitive manner. Visual elements would offer a contextual

framework for the proposed IT solutions, facilitating the audience's comprehension of their benefits and

implications

Sample 2: Business Proposal for Marketing Campaign

Business Context

Next, the business proposal which can be found here, is directed toward a retail client and revolves

around the design and implementation of a comprehensive marketing campaign. This proposal outlines a

strategic approach that encompasses both online and offline marketing strategies. The primary focus is

on formulating marketing initiatives that effectively target specific demographics, ultimately driving sales

growth for the retail client. The


business context here is within the retail industry, where fierce competition necessitates well-crafted

marketing campaigns to attract and retain customers.

Strengths

This proposal excels in its use of visuals to enhance its persuasive impact. It employs graphs, charts, and

visual representations that vividly illustrate projected outcomes and potential ROI from the marketing

campaign. Additionally, the persuasive language employed underscores the link between proposed

strategies and boosted sales, aligning with effective professional communication principles that resonate

with the client's business goals.

Weaknesses

A weakness in this proposal is the absence of specific timelines and measurable metrics for assessing the

success of individual marketing strategies. While it highlights potential benefits,it lacks a clear

implementation roadmap. Including a detailed timeline with milestones and measurable metrics would

enhance credibility by demonstrating a structured execution plan (University of Minnesota Libraries, n.d.).

Sample 3: Business Proposal for Construction Project

Business Context

Finally, this third sample business proposal found here originates from a construction company and

pertains to bidding on a construction project. This proposal provides a detailed

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