Extracting Value From Ai in Banking Rewiring the Enterprise
Extracting Value From Ai in Banking Rewiring the Enterprise
December 2024
Much has been written about the power of AI, helping to pinpoint which loans might go bad,
including generative AI (gen AI), to transform enabling the bank to take steps to intervene and
banking. Beyond ushering in the next wave of support the client.
automation, AI promises to make banks more
intelligent, efficient, and better able to achieve A regional bank, meanwhile, used gen AI to boost
stronger financial performance. the productivity and efficiency of its software
developers. Seeking to optimize resources and
While the buzz is undeniable, many banking C-suite accelerate time to market of new developments, the
leaders are increasingly asking questions about bank launched a proof-of-concept study to assess
the realization of value in light of the headwinds the impact of gen AI tools on coding productivity.
facing the sector. Will AI live up to expectations? Productivity rose about 40 percent for the use
After initial experimentation, how can banks go cases that were part of the study; more than
from proof of concept to proof of value and truly 80 percent of developers said gen AI improved their
reimagine and transform the enterprise using AI? coding experience.
How soon, if ever, can banks see a tangible return
on their investments in AI? In this article, we detail a blueprint to help
financial-services leaders chart the complex path
These questions are gaining relevance as the global of extracting at-scale value from AI across the
banking sector contends with challenges such as enterprise. We begin with what banks that excel
uneven labor productivity results, including falling in AI do differently. We then outline a road map
productivity at US banks, despite high technology that roots the AI transformation in business value,
spending relative to other sectors. Banks also face ascertaining which key business problems need
slowing revenue and loan growth and competition to be solved and harnessing technology, including
from businesses beyond banking—such as private AI, to help with the process. Next, we describe a
credit firms, fintechs, neobanks, payment solutions comprehensive AI capability stack for banking
businesses, and nonbank providers—for the powered by AI agents. Finally, we explore the
largest profit pools. To maintain the current return elements needed to sustain and scale value from AI
on tangible equity margins, banks will need to cut beyond the initial rollouts.
costs much faster as revenue growth slows. AI
has the potential to chip away at these problems
and put banks on more solid footing in the years to Delivering on the promise of AI
come, particularly in boosting labor productivity as in banking
employees continue to delegate a growing number The latest McKinsey Global Survey on AI shows
of routine tasks to increasingly sophisticated and that adoption has increased significantly across
capable AI systems. organizations and industries. However, the
breadth of adoption (measured by the deployment
Some institutions are raising the bar and creating of AI across multiple enterprise functions)
strategic distance from their peers by effectively remains low, and many organizations are still in
scaling AI, including gen AI. For example, a the experimental phase.
large bank is using AI across the enterprise
to improve experiences for its customers and Still, a few leading banks stand out in their ability to
employees, enhance efficiency, and boost revenue deploy AI, including gen AI, across the enterprise,
and profitability. In retail banking, the bank is and have begun to capture material gains from the
harnessing AI to generate personalized nudges use of AI (see sidebar “What does it mean to be an
to help customers with investing and financial AI-first bank?”).
planning. In the small-business segment, AI is
AI is enabling broad changes in all sorts The essentials of building an AI-first bank — Modernizing core technology
of industries, including banking, but many include the following: required for the backbone of the AI
banks are still in the experimental phase. capability stack, including automated
— Reimagining the customer
Given how far AI has come and the promise cloud provisioning, an application
experience by providing personalized
it holds, experimenting is not enough. To programming interface, and
offers and streamlined, frictionless
thrive in this new world, banks will need streamlined architecture to enable
use across various devices, for
to become AI-first institutions, adopting continuous, secure data exchange
bank-owned platforms as well as
AI technologies enterprise-wide to boost among various parts of the bank.
partner ecosystems.
value—or risk being left behind.
— Setting up a platform operating model
A successful AI transformation spans — Using AI to help with decision making,
that brings together the right talent,
several layers of the organization. It’s significantly enhancing productivity by
culture, and organizational design.
important to invest in each of the building the architecture required to
interdependent layers, as underinvestment generate real-time analytical insights
in one section can sabotage the entire and translating them into messages
AI transformation. addressing precise customer needs.
Our experience suggests that banks excelling in AI tools, can (see sidebar “What are multiagent
do four things well: systems?”). Expanding these systems to
the entire enterprise requires setting up a
— Set a bold, bankwide vision for the value AI comprehensive AI bank stack.
can create. Leading banks have an expansive
outlook on the role that AI can play, viewing — Sustain and scale value by setting up critical
the technology not just as a driver of cost enablers of the AI transformation. These include
efficiencies but also as a way to enhance cross-functional business, technology, and
revenues and significantly improve customer AI teams along with a central AI control tower
and employee experiences. that coordinates enterprise decisions across
functions, drives governance and adoption of
— Root the transformation in business value by standardized risk guardrails, and promotes the
transforming entire domains, processes, and reusability of AI capabilities.
journeys rather than just deploying narrow
use cases. Banks that excel in AI resist the
temptation to launch narrow use cases such Setting a bold, bankwide vision
as a chatbot or a conversational Q&A tool in for the value AI can create
isolation. Although these might be fast to launch McKinsey’s experience with hundreds of companies
and potentially low risk, in isolation, they won’t across various industries shows that capturing
unlock material financial value. value from digital and AI transformations requires a
fundamental rewiring of how a company operates.
— Build a comprehensive stack of AI capabilities This involves six critical enterprise capabilities:
powered by multiagent systems. Running a business-led digital road map, talent with the
complex banking workflows, such as evaluating right skills, a fit-for-purpose operating model,
a commercial customer’s loan application, technology that’s easy for teams to use, data that’s
involves highly variable steps and the processing continually enriched and easily accessible across
of a mix of structured and unstructured data. the enterprise, and adoption and scaling of digital
While traditional automation cannot handle solutions. These elements are interconnected, and
such tasks, gen-AI-enabled multiagent all have to function well for the transformation to be
systems, combined with predictive AI and digital a success.
Multiagent systems, also known as multiagent systems are expected to Eventually, gen AI agents could act
agentic systems, have been around for improve over time. as virtual coworkers. For instance, an
years but have been kicked into a higher engineer could use everyday language
These systems could be capable of
gear in the past two years, thanks to the to describe a new software feature to a
planning actions, using tools to complete
natural-language capabilities of generative programmer agent, which would then
those actions, collaborating with other
AI (gen AI). Although they are still in a code, test, iterate, and deploy the tool it
agents and people, and improving their
nascent phase, and much of the value helped create.
performance as they learn by doing.
they could generate remains hypothetical,
AI can do much more than just automate processes Rooting the transformation in
and boost efficiency. Banks that extract value business value
from AI view the technology as a transformational Launching a chatbot, creating a document
tool and use AI for core strategic priorities such as summarizer, using off-the-shelf gen AI tools to
boosting revenue, differentiating the bank from create ads and write emails—although these types
competitors, and driving higher satisfaction for of AI endeavors allow banks to experiment and learn
customers and employees. with minimal risks involved, the results are typically
incremental and, in isolation, rarely lead to material
Leading banks embed AI in the strategic planning changes in financial outcomes.
process, requiring every business unit to revamp
its operations and set bold financial and customer Using AI to significantly boost business value will
goals. They focus on innovation by prioritizing the require banks to do the following:
most high-impact areas that are core to strategy,
versus experimenting in peripheral areas seen as — Choose the right scope of transformation by
safe bets or taking the “peanut butter” approach rewiring entire domains and subdomains.
by spreading investments across many disparate Instead of letting a thousand flowers bloom
initiatives. Next, they invest in enabling the with many disparate, siloed AI projects,
scalability of AI initiatives by setting up the right leading banks are using AI to reimagine entire
data and technology platforms. business domains—such as risk, sales, and
operations—and within them, subdomains
Leading banks also ensure that major AI initiatives such as relationship management, collections,
are business led, not just technology led. This and contact-center servicing and operations.
means business executives take ownership of A typical bank has roughly 25 subdomains
shaping the design of interventions, ensuring what (Exhibit 1). Once bank executives choose the
is built is tightly aligned with what the business subdomains for transformation, they reimagine
needs, and holding joint accountability with each one end to end, using the full range of AI
technology leaders to deliver outcomes. and digital technologies to achieve the desired
financial outcomes.
Banks can identify business areas for AI transformation and then rewire them
to boost value.
Examples of subdomains that AI could transform in retail banking¹
Engagement, Collections
cross-selling,
and customer
retention
1
A typical bank has ~25 subdomains that could be rewired with AI. This list is not comprehensive.
²Clients with personal financial assets of $100,000–$1 million.
³High-net-worth clients are those with personal financial assets of $1 million–$50 million.
⁴Ultra-high-net-worth clients are those with personal financial assets of >$50 million.
Banks can identify business areas for AI transformation and then rewire them
to boost value.
Examples of subdomains that AI could transform in corporate and commercial banking¹
1
A typical bank has ~25 subdomains that could be rewired with AI. This list is not comprehensive
Web <2024>
<Ai in Banking>
Exhibit 2
Exhibit <2> of <8>
Bank subdomains with high business impact and high technical feasibility
should be first in line for an AI transformation.
Illustrative example of how business impact and technical feasibility can inform the transformation
HIGH
o Portfolio optimization and o Assisted service through contact
monitoring center, branch, digital channels
o Product and service o Collections
development and management o Customer underwriting Examples of top
o Regulatory compliance and o Developer productivity candidates for an
controls AI transformation
o Digital-led customer acquisition at a typical bank.
o Risk-based pricing
o Engagement, cross-selling, and These subdomains
o Technology modernization customer retention will vary from bank
o Frontline sales enablement to bank.
o Relationship management
o Self-service through digital
channels such as mobile banking
Business
impact
o Business intelligence and o Complaints management
analytics o Enterprise knowledge
o Collaboration with partners management
to sell products and services o IT operations
o Development of employees o Middle- and back-office operations
to fill key roles
o Legal processes
o Employee satisfaction and
well-being o Performance management,
training, and skill development
o Recruitment and staffing
o Transaction fraud prevention
LOW
Web <2024>
<Ai in Banking>
Exhibit 3
Exhibit <3> of <8>
s Loan application and s Question generator: s Voice to memo: s Automation of the final step:
document checker: Check for Come up with Summarize insights and Generate contracts, such as
errors, incomplete data, and questions for a actions after personal confirmation of an applicant’s
potential fraud and follow up personal discussion discussion with the eligibility for a loan and loan
with applicants directly with the applicant applicant covenants
s Document analyzer: Check documents for correctness, eg, accuracy of the loan period,
weed out potentially fraudulent documents, and assess income and other data to make
a credit decision
s Customer chatbot: Answer customers’ queries and guide them to submit documents, then provide updates on credit decision
and contract finalization
s Employee chatbot: Answer employees’ questions, allow for sending action alerts to teams such as relationship managers, and
drive employees’ communications with customers
s Workflows workbench: Run workflows for end-to-end application management, collateral valuation, legal review, reassignment
of tasks, etc
Exhibit 4
To drive sustainable value, banks need to put AI first and revamp the entire
technology stack.
Core Industrial AI
technology Observability Machine learning FinOps1 LLM2 LLM Security
and machine tool stack operations orchestration gateway
and data learning
Technology and Tech-forward strategy (in-house capabilities vs buying offerings; in-house talent plan)
infrastructure
Modern API Intelligent infrastructure (AI operations Cybersecurity Core
architecture command, hybrid cloud setup, etc) and control tiers modernization
Operating Platform Autonomous business, technology, and data teams enabled by AI models and agents
model operating
model Agile ways AI control Modern talent Culture and
of working tower strategy capabilities
Value capture office to monitor transformations
1
Financial operations, a framework for managing the operational costs of cloud computing.
2
Large language models.
Web <2024>
<Ai in Banking>
Exhibit 5
Exhibit <5> of <8>
Orchestrated multiagent
systems represent a big AI-powered
advance in banks’ decision
making
decision-making capabilities.
Interacting to solve problems
Multiagent systems are still in a nascent phase, but
eventually AI agents could act as virtual coworkers
capable of planning and executing tasks.
The AI AI orchestration (including copilots and autopilots that organize workflows)Signature Sales
Intent Document fraud skills
orchestration recognition summarizer
layer handles AI agents (AI detector Enterprise coach
that specializes Risk policy Property Fraud Test case
complex collateral pattern knowledge
workflows, in narrow expert generator
domains) analyzer detector search
calling on Ad-banner Legal AI Spend Tax expert
specialized AI analyzer
agents to Predictive Customer Credit decision Monitoring Retention, Servicing and
complete analytics acquisition making and collections selling, upselling engagement
discrete tasks. models
Analytics and
AI enablers AI Reusable components Information security Streamlined
enablers and services standards and controls risk protocols
support these
efforts.
Web <2024>
<Ai in Banking>
Exhibit 6
Exhibit <6> of <8>
The credit manager’s role has the potential to evolve significantly thanks to AI.
How AI can help human credit managers achieve higher efficiency and effectiveness
Manual orchestration and execution AI-enabled orchestration and execution
Web <2024>
<Ai in Banking>
Exhibit 7
Exhibit <7> of <8>
These Industrial AI
sublayers Observability Machine learning FinOps1 LLM LLM Security
and machine tool stack operations orchestration gateway
include learning
machine
learning Enterprise Search and retrieval engine
operations data
and data for Data Data Vector Data Structured
training ingestion preprocessing databases postprocessing data storage
multiagent
systems.
1
Financial operations, a framework for managing the operational costs of cloud computing.
— Enterprise data sublayer. Another portion of the Setting up the technical elements outlined in the AI
data and core tech layer, this sublayer is used to stack isn’t enough to deliver value. Bank executives
store, transform, and access large unstructured also have the following imperatives as they scale AI
data sets, which are critical for training through the enterprise:
multiagent systems.
— Setting up teams to create value, not just
models. To build capabilities for the future,
Sustaining and scaling value from AI banks should put in place cross-functional
A successful AI transformation of a bank balances teams that seamlessly blend deep expertise in
delivering a positive financial impact in the near banking with technical expertise in technology
term with building lasting AI capabilities for platforms, data, and AI. Leaders should be
the enterprise. thoughtful about creating transformation
teams with adequate representation from all
After setting a business strategy with AI at its stakeholders and ensuring that everyone’s
core and choosing the domains and subdomains incentives are aligned. One key consideration
to be transformed with AI, banks should focus on is embedding risk management expertise
executing that transformation at scale, delivering inside teams from the beginning and not
value from the reusable components that can be treating it as an afterthought. Leaders should
created for one domain and then plugged into other put emphasis not just on what is being built
domains as needed. but also on how the new capabilities will be
deployed and adopted by the bank’s employees
For example, a large bank is going through a and customers.
multiyear transformation focused on improving
performance and delivering analytics at scale — Sustaining value. Extracting value from AI is an
with use cases including hyperpersonalization to enterprise-wide effort that requires centralized
target new customers and cross-sell to existing planning and coordination to deal with the
customers. The bank built reusable assets and an inevitable bumps in the road that come with a
end-to-end analytics pipeline powering more than transformation. To do this, many banks set up a
50 machine learning models, developed a tool to central AI control tower and governance council
consolidate customer leads from different sources that typically plays three roles:
and optimize them based on various factors,
and built a fit-for-purpose, data-driven business • Custodian of the bankwide AI strategy. In this
operating model. Early results are promising, with role, the control tower tracks and monitors
projected revenue increases of 10 percent and the value realized from various AI initiatives;
usage of the resulting assets and framework in more frequently updates which areas to fund and
than 150 use cases. which areas to stop funding, for instance, if
experiments fail to yield results; and refines
A transformation begins with one subdomain the bank’s comprehensive AI road map.
and the development of various use cases in that
subdomain, moving through several phases, from • Coordinator of key enterprise-wide
minimal viable product to more sophisticated decisions. These include design choices
about AI tools and the architecture stack,
Strategy Prioritization At-scale execution with a focus on delivering value with reusable components
Subdomain
2
2.1 2.2 2.3 2.4
3
3.1 3.2 3.3
such as what should be uniform and what can other parts of the bank, saving incremental
be federated. In this role, the control tower effort and accelerating time to market for
establishes a set of central standards and product and service launches.
risk protocols to ensure cohesion across the
bank’s units.
• Driver of enterprise AI assets’ reusability. AI holds the potential to revolutionize the way
Here, the control tower works with various business is done, but getting there will require
business segments and functions, connecting more than mere experimenting. Organizations that
dots across teams and accelerating the employ the strategies outlined in this article can
dissemination of best practices, and ensuring harness the power of AI to achieve scale and drive
that AI capabilities built in one area of the lasting, material value. Although only a few leading
bank, to the extent possible, are reused in banks are currently generating material value from
Carlo Giovine is a partner in McKinsey’s London office; Larry Lerner is a partner in the Washington, DC, office; Renny Thomas
is a senior partner in the Mumbai office, where Shwaitang Singh is a partner; Sudhakar Kakulavarapu is a partner in the
Bengaluru office; Violet Chung is a senior partner in the Hong Kong office; and Yuvika Motwani is an associate partner in the
Gurugram office.
The authors wish to thank Antonio Castro, Archit Taluka, Rickard Ström, Romil Shah, and Vik Sohoni for their contributions to
this article.
This article was edited by Jana Zabkova, a senior editor in the New York office.