GUIDE TO THE ADVANTAGE

Advantage
PARTNER PROGRAM FOR
BROADCOM PARTNERS

Partner Broadcom Introduction 02

Program Advantage Partner Program Overview 02

Guide
Advantage Partner Program Structure 02

Program Tiers 03

Partner Types and Routes to Market Included 03

Expert Advantage Partner Program (EAPP) 03

Our partner’s expertise combined
with Broadcom’s leading How to Become an Advantage Partner
technology result in exceptional 03
Program Partner
customer experiences. Delivering
business value and producing Certification Requirements 04
profitable growth together.
Proven Professional and Certified Expert 04

Broadcom Knights Program 04

Advantage Partner Program Benefits 05

Changes to this Program 09

Changes to this Guide 09

Removal from the Advantage Partner Program 09

Application of Legal Terms 09

About this Program Guide 09

About Broadcom 09

© 2024 Broadcom. All Rights Reserved. The term “Broadcom” refers to Broadcom Inc. and/or its subsidiaries. | 1
BROADCOM INTRODUCTION
With the new VMware by Broadcom acquisition, in combination with the
existing CA and Symantec business, Broadcom is able to offer leading
solutions for mainframe, cyber and payment security and enterprise
software via a simplified, flexible business model designed to scale and
meet the needs of the world’s largest multinational companies. This guide
is for all Broadcom software business unit partners.

Companies with complex hybrid environments need a strategic software partner—not a vendor—who takes an
R&D-first approach to developing a comprehensive portfolio of industry-leading enterprise software solutions. We
recognized this critical need and created a new group focused exclusively on business-critical enterprise solutions
for complex environments: Broadcom. This new group with the exciting new VMware by Broadcom business offers
leading solutions for mainframe, cyber and payment security, and enterprise software via a simplified flexible business
model designed to scale and meet the needs of the world’s largest multinational companies.

As one of the world’s largest software providers, Broadcom believes partners are key to our customers’ success. We
depend on our highly capable & certified partners to extend our reach and coverage, especially in our enterprise
and commercial segments, allowing all customers to successfully navigate their digital transformation journeys while
maximizing the value of their Broadcom Enterprise, Mainframe and Symantec software solution investments.

Powered by industry and category leading solutions, Broadcom and our ecosystem of over 35,000 partners solve the
world’s IT challenges. Together we innovate, transform and succeed.

COMPUTING

ADVANTAGE PARTNER PROGRAM OVERVIEW

The Advantage Partner Program is a private, by invitation only, evergreen partner program that provides a common
foundation and tiering structure to accommodate all Broadcom’s (“Broadcom”) CA, Symantec and VMware divisions
and partner routes to market. At Broadcom we are focused on building stronger relationships with our valued
partners who are committed to our solutions and provide our partners with the capabilities to group their business
through simplified pricing, better margins, and richer benefits.

Partners must be invited to join the Broadcom Advantage Partner Program. Invitations may be extended via the
Broadcom Partner Program Office, a Broadcom business unit sponsor, and/or an authorized Broadcom distributor.
If you are interested in joining the Broadcom Advantage Partner Program please contact the Broadcom Partner
Helpdesk at [email protected] for more information.

ADVANTAGE PARTNER PROGRAM STRUCTURE

The Advantage Partner Program framework offers you differentiated rewards based on the value you deliver to
customers, your commitment to your partnership with Broadcom, by BU and by partner transaction types.

Our program offers multiple paths to success, allowing partners to focus on their unique business models and
priorities aligning to your business focus. Becoming a registered partner in the Advantage Partner Program is the first
step in your journey with Broadcom. From there, you decide where to invest with the understanding that increased
investments unlock increased rewards. Whether you are just beginning, building new practice areas and/or have
validated capabilities to deliver the greatest customer value, the Advantage Partner Program offers you opportunities
to build a profitable business with Broadcom.

© 2024 Broadcom. All Rights Reserved. The term “Broadcom” refers to Broadcom Inc. and/or its subsidiaries. | 2
PROGRAM TIERS

PINNACLE TIER PREMIER TIER SELECT TIER REGISTERED TIER

Pinnacle Partners have As a Premier Partner, you As a Select Partner, you’ve As a Registered Partner,
made a significant have invested in your reached the minimum you have taken the
investment and may Broadcom partnership requirement for access to first step in building
include, a direct buying through the achievement the investment and benefit your partnership with
relationship, aggregation of multiple requirements stack with Broadcom. Broadcom and are
agreement, and more including the next level authorized to resell
of bookings performance designated Broadcom
targets. software business units.

Refer to the specific partner program division, route to market and tier flyers for full details.

PARTNER TYPES AND ROUTES TO MARKET INCLUDED

The Broadcom Advantage Program includes all Broadcom software business unit partners by transaction type and
routes to market including but not limited to: Distribution, Cybersecurity Aggregators, Resellers, Managed Service
Providers, Cloud Service Providers, Cloud Solution Providers, Cloud Commerce Managers, Technology & Alliance
partners, GSIs, GSPs and OEMs.

EXPERT ADVANTAGE PARTNER PROGRAM (EAPP)

The EAPP Program sits within the Advantage Partner Program and provides partners who have a service focus
with a path to promote their services capabilities and business models. For those partners, we offer the Expert
Advantage Partner Program (EAPP), allowing partners to invest in services-oriented offerings including: professional
and consulting services, education services and technical support services. The professional services and consulting
services partner program is a tiered program designed to provide incremental benefits to partners as they
increase their investments and revenue for their Broadcom services business. The EAPP provides partners with an
opportunity to commercialize services investments in Broadcom solutions alone or in combination with their resell
and/or managed services business.

To learn more about the Broadcom EAPP, including the requirements and benefits, please review the Expert
Advantage Partner Program guide on the Broadcom Partner Portal or contact your Partner Account Director/
Partner Business Manager.

HOW TO BECOME AN ADVANTAGE PARTNER PROGRAM PARTNER

The Advantage Partner Program is a private program by invitation only and has specific requirements and criteria for
inclusion by tier, route to market and BU.

Partners interested in participating or becoming authorized to resell Broadcom software solutions should contact
the Broadcom Partner Help Desk at [email protected].

© 2024 Broadcom. All Rights Reserved. The term “Broadcom” refers to Broadcom Inc. and/or its subsidiaries. | 3
CERTIFICATION REQUIREMENTS
Keeping skills and knowledge up to date will ensure your team can always address the needs of the modern
customer. Broadcom provides easy access to valuable training in bite-sized, easy-to-consume modules via the
Broadcom Academy as well as deep technical content delivered via Partner Learning Paths on our Learning
Management System. Visit the Broadcom Partner Portal for our one-stop Learning Management System, to find a
wide range of sales and technical training using webcasts, videos, virtual labs, and online testing.

The Broadcom Partner Certification program encourages individuals to share their high degree of competence and
knowledge regarding Broadcom solutions. The program consists of three levels – Proven Professional, Certified
Expert, and Knight. The functional roles addressed by these designations include Sales, Pre-Sales, Implementation,
and Support. Certifications are awarded at a product level.

PROVEN PROFESSIONAL AND CERTIFIED EXPERT

Requires certification on a single Enablement Focus Product.

Certification Methods:
CERTIFICATION METHODS

FUNCTIONAL ROLE PROVEN PROFESSIONAL CERTIFIED EXPERT

SALES: LMS Test Presentation Validation

PRE-SALES: 3rd Party Exam / Demo Validation POC Validation / Evidence Pack Evaluation

IMPLEMENT: 3rd Party Exam Evidence Pack Evaluation

SUPPORT: 3rd Party Exam Evidence Pack Evaluation

BROADCOM KNIGHTS PROGRAM

The Broadcom Knights Program has been created to
recognize and develop partner technical professionals
who demonstrate consistent technical expertise
on Broadcom solutions. To achieve Knight status,
the Partner Resource must achieve Proven Sales
Professional and Certified Sales Expert certification;
plus both Proven Professional and Certified Expert
certification in one Technical functional role (Pre-Sales,
Implementation or Support). These certifications are by
Enablement Focus Product. The Knights program is an
invitation-only program open to nominated technical
professionals within the Broadcom partner community.

© 2024 Broadcom. All Rights Reserved. The term “Broadcom” refers to Broadcom Inc. and/or its subsidiaries. | 4
ADVANTAGE PARTNER PROGRAM BENEFITS
The Advantage Program benefits are designed to help you deliver solutions that customers trust, help you grow your
business, and accelerate your success. Please refer to the individual software division Advantage Partner Program
flyers on the Partner Portal for specific details specific to your division, tier, and route to market.

FINANCIAL BENEFITS OVERVIEW

Access to Financial Benefits start from your first transaction as a Pinnacle, Premier or Select Partner and reward you
as you grow.

RENEWAL INCUMBENCY
We recognize the important role our partners play in developing, expanding and supporting relationships to drive
customer satisfaction and retention. Once you close a new business deal on qualified renewals, you will continue
to earn on that deal by actively closing its renewals. Our renewal incumbency provides a minimum of a 10% price
protection by applying an uplift for any competing partners requesting a quote on that renewal deal. The Broadcom
incumbency protection applies to Broadcom corporate and commercial (non-governmental) segment accounts only
and our policy may be viewed on the Broadcom Partner Portal in detail.

MARKET DEVELOPMENT FUNDS (“MDF”)

For Pinnacle, Premier and Select partners, we offer proposal based MDF**. We are dedicated to helping you expand
your market footprint and enrich your investment with Broadcom.

Through proposal based MDF, eligible partners may drive growth through enablement of your sales and technical
staff as well as demand generation and marketing initiatives, subject to Broadcom defined applicable requirements
and approval. Refer to the Advantage Partner Program MDF list of eligible activities posted to the Partner Portal for
more information.

**Restrictions apply and access to this Benefit may vary by business unit, partner route to market, by region and/or
country. Refer to the partner route to market flyers for specific details.

FUNDED HEAD (“FH”)

Funded Heads are proposal based for our Pinnacle and Premier partners. Advantage Partner Program funded heads
are role based and may be one of the following: Sales, Presales, Implementation, Marketing or Technical Support with
Key Performance Indicators (KPIs). Eligible partners will work with their Partner Account Director/Partner Business
Manager to apply for a funded head.

ACCOUNT GROWTH BONUS

The Advantage Partner Program Growth Bonus benefit is designed to financially incent CA and Symantec business
unit resell partners who source and sell new and/or capacity/expansion opportunities, and increase overall size of the
renewal opportunity to at least 115% of the expiring annual revenue (EAR), as part of a renewal transaction. CA and
Symantec business unit Pinnacle, Premier and Select partners may earn an extra incentive on capacity/expansion
subscription and new lines with their eligible Broadcom Corporate accounts. Growth Bonus is not eligible on
hardware, UMF (mainframe maintenance fees), support, and perpetual licenses. Growth bonus is only valid at the time
of the renewal. Mid Term capacity deals are not eligible. Refer to the CA and Symantec Advantage Partner Program
resell partner flyers by tier, division, and partner type for full details.

We plan to extend this benefit to our VMware partners, for the VMware Cloud Foundation (VCF), Tanzu (TNZ),
Software Defined Edge (SDE) and Application Network and Security (ANS) business unit partners.

© 2024 Broadcom. All Rights Reserved. The term “Broadcom” refers to Broadcom Inc. and/or its subsidiaries. | 5
TRAINING
The Advantage Partner Program is designed to help you deliver solutions that customers trust, help you grow
your business and accelerate your and your customers’ success. We believe highly enabled and certified partners
are key to that success. We are pleased to offer our Pinnacle and Premier partners increased access to education
and enablement for our Symantec and Enterprise Software class (CA AOD & IMS BUs). We also plan to extend
these learning benefits, for the VMware Cloud Foundation (VCF), Tanzu (TNZ), Software Defined Edge (SDE), and
Application Networking and Security (ANS) business unit partners, beginning in May of 2024.

With this increased investment in our partners’ education, we believe this will help support your growth objectives
including: increased knowledge to drive larger deals, differentiate yourself in the marketplace, and allow you to easily
achieve and maintain your Advantage and Expert Advantage Partner Program status and certification requirements.
For specific details, please review the program flyers on the Broadcom Partner Portal.

BUSINESS BENEFITS
In addition to the Financial Benefits, the Advantage Partner Program
offers a wide range of enablement and technical resources that are
aligned to your business cycle and designed to support your growth
objectives. Start your partner experience with Broadcom by increasing
your knowledge and skill to sell and service solutions with access to Not
for Resale (“NFR”) offerings for software, physical appliances, virtual
appliances and cloud services. NFR product limitations may apply, refer to
the Broadcom CA, Symantec, and VMware channel price lists or contact
your Partner Account Director/Partner Business Manager for details.

Broadcom offers our Advantage partners a robust set of benefits

designed to get you up and running quickly, while progressively
increasing your rewards, by tier, as you invest in and grow your Broadcom
business. Please refer to the appropriate Broadcom Advantage Partner
Program flyer for your specific partner route to market, transaction type
and business unit details.

ADVANTAGE PARTNER PROGRAM BENEFITS*

FINANCIAL BENEFITS PINNACLE PREMIER SELECT REGISTERED

Upfront Discounts x x x
Renewal Incumbency Price Protection x x x
Proposal Based MDF x x x
Renewal Growth Bundles* x x
Proposal Based Funded Head x x
Growth Bonus* x x x
Sales Champ Program x x
Sales Incentive Programs* x x

*Please refer to Broadcom Advantage Partner Program flyers by partner route to market, transaction type and business unit for details. Benefits may vary.

© 2024 Broadcom. All Rights Reserved. The term “Broadcom” refers to Broadcom Inc. and/or its subsidiaries. | 6
 BUSINESS BENEFITS PINNACLE PREMIER SELECT REGISTERED
Partner Portal Access x x x x
Advantage Partner Program Logo x x x x
Partner Help Desk & Hotline x x x x
Expert Advantage Program Eligibility x x x x
Sales Plays & Assets x x x x
Campaign Kits & Promotions x x x x
Newsletters x x x x
Authorized Partner Badges x x x x
Program Certificates x x x x
MSRP Price Lists x x x x
Partner Locator x x x
Not for Resale NFRs x x x
Strategic Account Teaming Agreements x x x
Broadcom Logo Usage x x x
Partner Account Director | Partner Business Manager x x x
Eligible for Partner Advisory Boards x x x
Sales Leads x x
Co-Authored Blogs & Articles x x
Division Roadmap Reviews x x
Partner Event Speakers & Support x x
Customer & Partner Events x x
Partner Marketing Manager x x

*Please refer to Broadcom Advantage Partner Program flyers by partner route to market, transaction type and business unit for details. Benefits may vary.

ADVANTAGE PARTNER PROGRAM BENEFITS*

CERTIFICATION & ENABLEMENT BENEFITS PINNACLE PREMIER SELECT REGISTERED

Certification & Training Program x x x x
Learning Management System (LMS) x x x x
Support Portal & Knowledge Base x x x x
Partner vmLIVE & Speedcast Trainings + Virtual Events x x x x
Momentum Training & Enablement Events x x
Virtual Labs x x
Knights Program Eligible x x
Training** x x
Regional Solution Architects x

*Access to Benefits may vary by region and country and is based on program membership level and eligibility criteria. Certain Benefits may have additional
terms and conditions. All Benefits are provided on a reasonable efforts basis, resources permitting. Product restrictions may apply.

**SYMANTEC and CA AOD and CA IMS business unit partners ONLY — Education entitlements are for Broadcom Symantec and CA Enterprise Software
divisions public classes and on-demand labs only. This entitlement does not include private on-site or Mainframe division classes.

© 2024 Broadcom. All Rights Reserved. The term “Broadcom” refers to Broadcom Inc. and/or its subsidiaries. | 7
TERRITORY RESTRICTIONS
The Advantage Partner Program is designed to promote local relationships between customers and our partners. As a
result, there are territorial restrictions governing the purchase, distribution and use of Broadcom offerings, based upon
the territories in which the customer, Broadcom partner, and Broadcom authorized distributor, Value Added Distributor,
and Cybersecurity Aggregator partners are located.

EMERGING COUNTRIES AND EXCLUDED TERRITORIES

Effective Immediately, distribution and resale in the following Emerging Countries are exclusive to MBCom and Ness for
the CA and Symantec divisions only. Accordingly, the following Emerging Countries are excluded from participation in the
Advantage Partner Program:
EMERGING COUNTRIES LIST

Afghanistan Chad Georgia, Republic of Libya Nigeria Sudan

Albania Comoros Ghana Lithuania Palestine, State of Swaziland
Congo (Brazzaville),
Algeria Greece Macedonia, Republic of Reunion Tajikistan
Republic of the
Congo, Democratic
Angola Guinea Madagascar Romania Tanzania
Republic of the
Congo, The Democratic
Armenia Guinea Bissau Malawi Russia Togo
Republic of the
Azerbaijan Cote d'Ivoire Hungary Mali Rwanda Tunisia
Saint Helena
Belarus Croatia Iraq Malta Turkmenistan
(Ascension and Tristan da Cunha)

Benin Cyprus Israel Mauritania Sao Tome & Principe Uganda

Bosnia-Herzegovina Djibouti Jordan Mauritius Senegal Ukraine
United States of
America
Botswana Egypt Kazakhstan Mayotte Serbia (for sales to the Federal
government, agencies and related
organizations)

Bulgaria Equatorial Guinea Kenya Moldova Seychelles Uzbekistan

Burkina Faso Eritrea Kyrgyzstan Montenegro Sierra Leone Zambia
Burundi Estonia Latvia Morocco Slovenia Zimbabwe
Cameroon Ethiopia Lebanon Mozambique Somalia
Cape Verde Gabon Lesotho Namibia South Africa
Central African Republic Gambia Liberia Niger South Sudan

EXCLUDED TERRITORIES
The Advantage Partner Program, including any purchase, distribution and use of Broadcom offerings, always excludes any
territories which Broadcom Products may not be exported to under United States of America Export laws or regulations.
In the event there are any forthcoming changes to this list of Excluded Territories, CA shall notify Partner in writing.

APAC SYMANTEC RESELLERS

Effective November 30, 2020, the following APAC territories Symantec resellers are excluded from the Advantage Partner
Program, beyond the Registered tier in: American Samoa, Australia, Bangladesh, Brunei Darussalam, Bhutan, Cocos
(Keeling) Islands, Cook Islands, China, Christmas Island, Fiji, Micronesia Federated State of, South Georgia and South
Sandwich Island, Guam, Hong Kong, Heard Island and McDonald Islands, Indonesia, India, Cambodia, Kiribati, Democratic
People’s Republic of Korea, Republic of Korea, Lao People’s Democratic Republic, Sri Lanka, Marshall Islands, Myanmar,
Mongolia, Macau, Macao, Northern Mariana Islands, Maldives, Malaysia, New Caledonia, Norfolk Island, Nepal, Niue, New
Zealand, French Polynesia, Papua New Guinea, Philippines, Pakistan, Pitcairn, Palau, Samoa, Singapore, Solomon Islands,
South Asia Growth Economics, South Korea, Thailand, Tokelau, Timor-Leste, Tonga, East Timor, Tuvalu, Taiwan, Vietnam,
Viet Nam, Vanuatu, Wallis and Futuna Islands.

MAINTAINING MEMBERSHIP
The Advantage Partner Program is designed to promote local relationships between customers and our partners. As a
result, there are territorial restrictions governing the purchase, distribution and use of Broadcom offerings, based upon
the territories in which the customer, Broadcom partner, and Broadcom authorized distributor, Value Added Distributor,
and Cybersecurity Aggregator partners are located. VMware reseller partners are authorized to transact in the country
in which they are headquartered. VMware resell partners requiring additional country or regional authorizations may
request a vendor provided letter of authorization.

© 2024 Broadcom. All Rights Reserved. The term “Broadcom” refers to Broadcom Inc. and/or its subsidiaries. | 8
CHANGES TO THIS PROGRAM
Partners agree that they are responsible for
compliance with the terms of this Advantage
Partner Program Guide and Partner Agreements.
Broadcom reserves the right at any time to
change, alter, or withdraw the Advantage Partner
Program, including partnership tiers, requirements
ABOUT THIS PROGRAM GUIDE
and benefits in any way and at its sole discretion.
This Guide is intended for Broadcom partners
that have been invited to become a member of
the Advantage Partner Program. Broadcom may
post or publish Supplements, and additional terms
CHANGES TO THIS GUIDE governing benefits. Some benefits and other
Supplements may be specific to certain regions and/
or partner groups. Broadcom reserves the right, in
While Broadcom tries to assure the completeness
our sole discretion, to incorporate posted fact sheets
and accuracy of this information, occasionally we
and program information about this Guide.
will need to provide corrections to this Guide. We
reserve the right to do this by publication via the Please review this Guide carefully, along with any
Broadcom Partner Portal, email or other electronic additional Supplement posted on the Broadcom
means. Partner Portal. Please visit the Partner Portal
frequently for the most updated information and
versions of this Guide and Supplements. If you
(on behalf of yourself or your employer) represent
yourself as an Advantage Partner Program member,
REMOVAL FROM THE or if you request, access, or use any benefits under
ADVANTAGE PARTNER the program, you are agreeing to the terms and
PROGRAM definitions of this Guide under Broadcom’s then-
current policies.
Broadcom regularly reviews the activity of its
members. Upon finding inactivity or a failure to
achieve tier requirements within our partner base,
Broadcom reserves the right to remove partner
from the Broadcom Advantage Partner Program ABOUT BROADCOM
and/or re-assign the partner’s tier and/or status
in the program. Activity may be indicated by Broadcom Inc. (NASDAQ: AVGO) is a global
Symantec, CA or VMware business unit revenue, technology leader that designs, develops, and
certification achievements, compliance with the supplies a broad range of semiconductor, enterprise
program requirements, and/or Broadcom Partner software, and security solutions. Broadcom’s
Portal utilization. category-leading product portfolio serves critical
markets including cloud, data center, networking,
broadband, wireless, storage, industrial, and
enterprise software. Our solutions include service
APPLICATION OF provider and enterprise networking and storage,
mobile device and broadband connectivity,
LEGAL TERMS mainframe, cybersecurity, and private and hybrid
cloud infrastructure. Broadcom is a Delaware
This Advantage Partner Program Guide in addition corporation headquartered in San Jose, CA.
to the terms and conditions of your active
distribution/reseller agreement with Broadcom
(e.g. Symantec Distribution Agreement or CA
Regional Partner Agreement), shall govern your
participation hereunder.

© 2024 Broadcom. All Rights Reserved. The term “Broadcom” refers to Broadcom Inc. and/or its subsidiaries. | 9