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Imarc SEO Audit Checklist

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Claudiney Walter
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9 views1 page

Imarc SEO Audit Checklist

Uploaded by

Claudiney Walter
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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I M A R C , A D I G I TA L AG E N C Y

SEO Audit Checklist


The world of SEO is full of advice, good and bad. What’s really important, and what’s a distraction?
Here’s how to tackle an SEO audit and focus on the factors that actually get you found on Google.

T E C HN I C AL O R O N-S I TE S EO CONTENT QUALITY


AND PAGE EXP ERIENCE
All the pages can be reached by a crawler - check
both with and without JavaScript (we use Screaming All pages pass Core Web Vitals
Frog SEO Spider)

All HTML is valid and semantic Site is mobile-friendly

All pages are mobile-friendly Site is secure and free of malware

Server runs HTTPS, with HTST enabled


No broken links, images, fonts or other assets
No Intrusive Interstitials
Images, scripts, and fonts load quickly
Content is actually good.
Language is set on every page

Every page has a title tag and content type


HEALTH CHECK
Load scripts asynchronously where possible Set up keyword position tracking (we like SEMrush
and Moz)

Minimize the number of server requests made Compare your keywords and backlinks to your
competitors
robots.txt exists and is set to allow Googlebot Update your top content regularly

If your site is extremely large, provide a sitemap.xml Make sure your internal links point heavily to your
to Google most important pages

Ensure there is only one version of your site (www or


no www, secure or insecure)
IMP ROVE YOU R U SER EXP ERIE N C E
Structured data is provided for your news/blogs,
events, organization, and real-world office locations Answer visitor questions quickly, succinctly, and
without jargon
Remove any external service that isn’t actively in use
(e.g. HotJar, Optimizely, AddThis, etc.) Write simply and clearly. Don’t make your visitor
work.

Simplify your site architecture

BAC K L I N KS
Avoid creating dead-end pages or paths
Check your incoming links for toxic backlinks
Improve your site speed
Disavow toxic links using Google Search Console

Link generously to other high-quality sites

W W W. I M A R C .C O M

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