MARKETING PRACTICALS

DATE:2/9/2024

NAME: B jagadeeshwar

STD: XI

SEC: A

SCHOOL: UNION CHRISTIAN PUBLIC SCHOOL

1) INTRODUCTION
2) SCOPE OF MARKETING
A)GOODS
B)SERVICES
C)EVENTS
D)PLACES
E) EXPERIENCES
F)PEOPLE
3)ALTERNATIVE MODE OF
COMMUNICATION
4)OBSERVATION AND DISCUSSION
5) CONCLUSION
 1)INTRODUCTION:

WHAT DOES THE TERM MARKETING MEAN?

1) Marketing refers to the process of promoting, selling, and

distributing a product or service. It involves a range of
activities, including market research, advertising, sales
strategies, and customer service. The main goal of marketing
is to understand and satisfy the needs and wants of customers
by delivering value through products or services.

2) Market Research: Gathering information about

consumers' needs and preferences.
Product Development: Creating or improving products to
meet customer demands.
Promotion: Communicating the product's benefits to the
target audience through advertising, sales promotions, and
other methods.
Sales: The actual process of selling the product to
customers.
Distribution: Ensuring the product is available to customers
at the right place and time.
2) SCOPE OF MARKETING:
A) GOODS:
A good is a tangible or physical product that someone will
buy, tangible means something you can touch, and a
service is when you pay for a skill.

A)1) Product Example: Nike Air Max Shoes

Product Overview:
Athletic shoes known for comfort, style, and performance,
featuring air-cushioning technology.

Name of the Brand:

Nike

Category:
Footwear - Athletic Shoes

Features:
 Air cushioning for comfort
 Durable materials
  Stylish design with multiple color options
 Breathable fabric

Marketing Aspects:
 Pricing: Mid to high-range pricing.
 Distribution: Available globally in Nike stores and
online.
 Promotion: Endorsements by athletes, social media
campaigns, and limited editions.
 Sales: Through retail stores, online platforms, and
special collaborations.

Target Audience:
 Demographics: Active individuals, ages 15-40.
 Psychographics: Fashion-conscious, fitness enthusiasts,
brand loyalists.

A)2) Product Example: Coca-Cola

Product Overview:
A globally recognized carbonated soft drink, known for its
refreshing taste.
Name of the Brand:
Coca-Cola

Category:
Beverages - Soft Drinks

Features:
 Classic cola flavor
 Carbonated and sweetened
 Available in various sizes (cans, bottles)
 Widely recognized logo and packaging
Marketing Aspects:
 Pricing: Affordable, competitive pricing.
 Distribution: Available in supermarkets, convenience
stores, restaurants worldwide.
 Promotion: Mass advertising through TV, billboards,
social media; sponsorships of sports and events.
 Sales: Retail, vending machines, online delivery
services.

Target Audience:
 Demographics: All age groups, especially teens and
adults.
 Psychographics: People seeking refreshment, social
enjoyment, brand affinity.

B) SERVICES:
A service is something intangible, which can't be
physically touched or stored.
B)1)EXAMPLES:
Service Example: Netflix Streaming Service

Service Overview:
A popular online streaming platform offering a wide range
of TV shows, movies, documentaries, and original content
on demand.

Name of the Brand:

Netflix

Category:
Entertainment - Streaming Services
Features:
 Vast library of content, including originals
 Multiple subscription plans
 Ad-free viewing
 Personalized recommendations
 Multi-device access (TV, smartphone, tablet,
computer)

Marketing Aspects:
 Pricing: Subscription-based, with tiered pricing (Basic,
Standard, Premium).
 Distribution: Available globally via internet on various
devices.
 Promotion: Digital marketing, social media, influencer
collaborations, original content promotion.
 Sales: Online subscriptions through the website and
mobile app.

Target Audience:
 Demographics: Ages 18-50, tech-savvy users.
 Psychographics: Entertainment enthusiasts, cord-
cutters, binge-watchers, people who prefer on-demand
content.
B)2)Example: Uber Ride-Hailing Service

Service Overview:
A mobile app-based service that connects passengers with
drivers for on-demand transportation.

Name of the Brand:

Uber

Category:
Transportation - Ride-Hailing Services

Features:
 On-demand ride booking via app
 Multiple ride options (UberX, UberPOOL, UberBlack)
 GPS tracking and route optimization
 Cashless payment system
 Driver and passenger ratings

Marketing Aspects:
 Pricing: Dynamic pricing based on demand, with options
for budget and premium rides.
 Distribution: Available in urban areas globally, accessed
via smartphone app.
 Promotion: Digital ads, referral programs, partnerships
with events and businesses.
 Sales: Revenue through ride fares and service fees from
drivers.

Target Audience:
 Demographics: Urban dwellers, ages 18-50, with
smartphones.
 Psychographics: Convenience seekers, tech-savvy
individuals, people without personal vehicles.

This overview outlines the marketing approach for Uber’s

ride-hailing service.
C)EVENTS:
MARKETERS PROMOTE DIFFERENT EVENTS TIME TO
TIME THEIR CUSTOMERS. THESE EVENTS CAN BE FOR
INDIVIDUALS OR FOR ORGANIZATION

C)1) Example: Tomorrowland Music Festival

Event Overview:
A globally renowned electronic dance music festival held
annually in Belgium, featuring top DJs and immersive stage
designs.

Name of the Brand:

Tomorrowland
Category:
Events - Music Festivals

Features:
 Live performances by world-famous DJs.
 Stunning stage designs and visual effects.
 Multi-day event with various themed stages.
 On-site camping and global live streaming.

Marketing Aspects:
 Pricing: Tiered ticket pricing based on access levels
(general admission, VIP).
 Distribution: Tickets sold online, through official
channels and resellers.
 Promotion: Extensive use of social media, teaser
videos, collaborations with artists, and influencer
marketing.
 Sales: Online ticket sales, merchandise, and on-site
purchases (food, drinks, memorabilia).

Target Audience:
 Demographics: Young adults (ages 18-35), music
enthusiasts.
 Psychographics: Fans of electronic dance music,
festival-goers, individuals seeking unique and
immersive experiences.
C)2) Example: New York Fashion Week

Event Overview:
A prestigious bi-annual event where top designers
showcase their latest fashion collections in New York City.

Name of the Brand:

New York Fashion Week (NYFW)
Category:
Events - Fashion Shows

Features:
 Runway shows featuring top designers and models.
 Industry networking events.
 Exclusive parties and after-parties.
 Media coverage from global fashion outlets.

Marketing Aspects:
 Pricing: High ticket prices, with VIP packages and
exclusive access.
 Distribution: Tickets and invitations distributed
through official channels, designers, and fashion
houses.
 Promotion: Heavy use of social media, partnerships
with influencers, extensive media coverage, and live
streaming.
 Sales: Ticket sales, designer merchandise,
sponsorships, and brand collaborations.

Target Audience:
 Demographics: Fashion industry professionals,
influencers, celebrities, fashion enthusiasts (ages 20-
45).
  Psychographics: Trendsetters, luxury consumers,
individuals passionate about fashion and design.

D) PLACES:
CITIES , STATE AND NATION CAN BE MARKETED TO
THE CONSUMER. PLACE MARKETERS INCLUDE REAL ESTATE
DEVELOPERS,COMMERCIAL BANKS,BUSSINESS ECT.

D)1)Example: Eiffel Tower

Place Overview:
A famous landmark in Paris, France, known for its
architectural beauty and panoramic city views.

Name of the Place:

Eiffel Tower
Category:
Tourist Attraction - Landmark

Features:
 Iconic iron lattice structure
 Observation decks with panoramic views
 Restaurants and souvenir shops
 Illuminated at night

Marketing Aspects:
 Pricing: Ticket-based entry with various price tiers.
 Distribution: Tickets sold online, at the site, and
through travel agencies.
 Promotion: Global advertising, travel guides, social
media, and partnerships with travel influencers.
 Sales: Direct ticket sales, guided tours, and special
event bookings.

Target Audience:
 Demographics: Tourists of all ages, from families to
solo travelers.
 Psychographics: Culture and history enthusiasts,
architecture admirers, and sightseers.

D)2) Example: Grand Canyon

Place Overview:
A vast and breathtaking natural landmark in Arizona, USA,
known for its stunning geological formations and outdoor
recreational opportunities.

Name of the Place:

Grand Canyon

Category:
Natural Attraction - National Park

Features:
 Majestic canyon views with layered rock formations
 Hiking trails and viewpoints
 Visitor centers with educational exhibits
  River rafting and scenic tours

Marketing Aspects:
 Pricing: Entrance fee for park access; additional fees for
guided tours and special activities.
 Distribution: Tickets and park information available
online, at park entrances, and through tour operators.
 Promotion: National and international tourism
campaigns, social media, travel magazines, and
partnerships with adventure travel companies.
 Sales: Park entrance fees, tour packages, and souvenir
sales.

Target Audience:
 Demographics: Nature lovers, adventure seekers,
families, and international tourists.
 Psychographics: Outdoor enthusiasts, hiking and
camping fans, and those interested in natural wonders.


E) EXPERIENCE:
MARKETERS CAN CREATE STAGE AND
MARKET EXPERIENCES TO THE CUSTOMERS.RETAILING IS NOT
AN ACTIVITY INVOLVED IN JUST SELLING GOODS TO THE
CUSTOMERS,IT HAS NOW BECAME AN EXPERIENCE.
E)1)Example: Disneyland Resort

Product Overview:
A premier entertainment destination offering themed
attractions, shows, and experiences for all ages.

Name of the Brand:

Disney

Category:
Entertainment - Theme Park

Features:
 Themed lands and attractions
  Live performances and parades
 Character meet-and-greets
 Dining and shopping options

Marketing Aspects:
 Pricing: Variable pricing based on season, age, and
packages.
 Distribution: Tickets sold online, through travel agents,
and at park entrances.
 Promotion: Advertising through TV, social media, and
partnerships with travel companies; seasonal events and
discounts.
 Sales: Direct sales through Disney’s website and physical
ticket booths; packages and special experiences
available.

Target Audience:
 Demographics: Families, tourists, and Disney fans of all
ages.
 Psychographics: Individuals seeking entertainment,
family bonding, and magical experiences.
E)2) Example: Yoga Retreat in Bali

Product Overview:
A wellness retreat offering immersive yoga sessions,
meditation, and holistic wellness activities in a serene natural
setting.

Name of the Brand:

Bali Yoga Retreats

Category:
Wellness Tourism - Yoga and Meditation Retreat

Features:
 Daily yoga and meditation classes
 Organic meals and detox programs
 Accommodation in scenic, eco-friendly resorts
  Workshops on mindfulness and holistic health

Marketing Aspects:
 Pricing: Premium packages with options for extended
stays and personalized programs.
 Distribution: Bookings through the brand’s website,
travel agencies, and wellness platforms.
 Promotion: Social media marketing, influencer
partnerships, and wellness blogs; seasonal promotions
and testimonials.
 Sales: Direct bookings via website, referral programs,
and collaborations with travel and wellness influencers.

Target Audience:
 Demographics: Adults aged 25-55, health-conscious
individuals, and travelers.
 Psychographics: People seeking relaxation, personal
growth, and holistic well-being.
F) PEOPLE:
In marketing, "people" includes customers, employees, and
stakeholders. Understanding their needs and roles helps
create effective marketing strategies.

F)1)Example: Elon Musk

Overview:
An entrepreneur and innovator known for founding and
leading several high-profile technology companies.

Name:
Elon Musk

Category:
Business - Technology and Space Exploration

Features:
 Founder and CEO of Tesla, SpaceX, Neuralink, and The
Boring Company
 Known for advancing electric vehicles, space exploration,
and AI technologies
 Visionary with a focus on sustainability and future
technologies
 High public profile and media presence

Marketing Aspects:
 Personal Branding: Known for innovation and high-
profile ventures; active on social media.
 Public Relations: High media visibility through
interviews, public appearances, and announcements.
 Influence: Endorsement of technologies and ideas; often
drives media attention and public interest.

Target Audience:
 Demographics: Tech enthusiasts, investors, and industry
professionals.
 Psychographics: Individuals interested in cutting-edge
technology, space exploration, and sustainable solutions.
F)2) Example: Oprah Winfrey

Overview:
A media mogul, philanthropist, and talk show host
known for her influential role in television and personal
development.

Name:
Oprah Winfrey

Category:
Media and Entertainment - Television and Publishing

Features:
 Host of "The Oprah Winfrey Show" for 25 years
 Founder of OWN (Oprah Winfrey Network)
 Best-selling author and motivational speaker
 Philanthropist with a focus on education and social
causes

Marketing Aspects:
 Personal Branding: Recognized for her
inspirational and empathetic approach; significant
influence in media.
 Public Relations: High visibility through media
appearances, interviews, and social media.
 Influence: Drives book sales, product
endorsements, and charitable giving through her
platform.

Target Audience:
 Demographics: Adults, especially women, aged
25-60.
 Psychographics: Individuals interested in personal
development, health, and philanthropy.
 3)ALTERNATIVE MODE OF
COMMUNICATION

IN MARKETING, ALTERNATIVE MODES OF

COMMUNICATION REFER TO NON-TRADITIONAL OR
INNOVATIVE METHODS USED TO CONNECT WITH
AUDIENCES. THESE INCLUDE:
 SOCIAL MEDIA: PLATFORMS LIKE INSTAGRAM,

TWITTER, AND FACEBOOK FOR ENGAGING WITH

CUSTOMERS.
 INFLUENCER MARKETING: COLLABORATING

WITH INFLUENCERS TO REACH TARGET

AUDIENCES.
 CONTENT MARKETING: USING BLOGS, VIDEOS,

AND PODCASTS TO PROVIDE VALUABLE

INFORMATION.
 EXPERIENTIAL MARKETING: CREATING

INTERACTIVE AND IMMERSIVE EXPERIENCES, SUCH

AS EVENTS OR POP-UP SHOPS.
 EMAIL MARKETING: SENDING PERSONALIZED

MESSAGES TO ENGAGE AND INFORM CUSTOMERS.

THESE METHODS CAN ENHANCE BRAND VISIBILITY AND
BUILD STRONGER CUSTOMER RELATIONSHIPS.
 4)OBSERVATION AND
DISCUSSION:
In marketing, observation and discussion are key
methods for gathering insights and understanding
consumer behavior:
 Observation: Involves watching how consumers
interact with products or services in real settings.
This can include tracking customer behavior in
stores, monitoring social media activity, or using
analytics to see how users engage with digital
content.
 Discussion: Entails engaging directly with
consumers through methods like focus groups,
interviews, or surveys. This helps gather
qualitative data on customer opinions,
preferences, and feedback.
Both methods provide valuable information for making
informed marketing decisions and improving strategies.
5)CONCLUSION:
THROUGH THE PROJECT, WE EXPLORED VARIOUS ASPECTS
OF MARKETING, INCLUDING OBSERVATION, DISCUSSION, AND
THEIR APPLICATION IN UNDERSTANDING CONSUMER
BEHAVIOR AND IMPROVING STRATEGIES. OBSERVATION
PROVIDED INSIGHTS INTO HOW CUSTOMERS INTERACT WITH
PRODUCTS, WHILE DISCUSSIONS OFFERED A DEEPER
UNDERSTANDING OF THEIR PREFERENCES AND FEEDBACK. BY
ANALYZING THESE FINDINGS, WE IDENTIFIED KEY
STRENGTHS AND AREAS FOR IMPROVEMENT. IMPLEMENTING
THE RECOMMENDATIONS DERIVED FROM THIS ANALYSIS WILL
HELP REFINE MARKETING STRATEGIES, BETTER ADDRESS
CUSTOMER NEEDS, AND ACHIEVE BUSINESS OBJECTIVES
MORE EFFECTIVELY.