Professional Certificate Program in

Data Analytics &

Generative AI

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Table of Contents:
About the Program 3

About E&ICT Academy, IIT Guwahati 4

About Simplilearn 5

Key Features of the Program 6

Eligibility Criteria 7

Application Process 7

Industry Trends 9

Program Outcomes 10

Learning Path Visualization 11

Tools Covered 27

Projects 28

Certificates 31

Program Advisor 32

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About the Program
The market growth of Data Analytics and Generative AI represents a transformative
era in data-driven decision-making. The global big data and analytics market was
valued at $225.3 billion in 2023 and is projected to reach $665.7 billion by 2033, growing
at a CAGR of 11.6% from 2024 to 2033. Statistical data showcases its rapid adoption,
especially in the finance, healthcare, and manufacturing sectors, as organizations
leverage analytics for precision and insights.

Concurrently, Generative AI is emerging as a disruptive force, facilitating creative

automation. Market dynamics indicate a significant uptick in adopting Generative AI
solutions, driven by its ability to generate content, design, and innovate autonomously.
Industries are recognizing its potential for efficiency and innovation.

This interplay of Data Analytics and Generative AI reflects a broader trend in

the evolution of data-driven decision-making. As businesses navigate an era of
unprecedented data abundance, integrating analytics and AI enhances operational
efficiency and fuels innovation and strategic planning. The symbiotic relationship
between these technologies positions organizations to extract maximum value from
their data, steering them towards a future where insights are derived from data and
actively generated and enhanced by intelligent systems.

This program aims to help learners master the in-demand skills needed for a successful
career in data analytics with an added flavor of generative AI. It covers key tools and
concepts like Excel, SQL, programming fundamentals, mathematical and statistical
computing, data manipulation, exploratory data analysis, ETL, data visualization
with Tableau, generative AI, prompt engineering and more. Learn from experienced
instructors through live interactive sessions and practical training through industry-
focused hands-on projects.

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About E&ICT Academy, IIT Guwahati
As an initiative of the Ministry of Electronics & Information Technology (MeitY), the
Electronics & ICT Academy was set up at the Indian Institute of Technology Guwahati
(IIT Guwahati) under the scheme of “Financial Assistance for setting up Electronics
and ICT Academies.” On 26 March 2015, the project started at IIT Guwahati and the
academy was inaugurated by Prime Minister Shri. Narendra Modi on 19 January
2016. The objective of the academy is to provide skill training to the Faculty Members
(engineering & non-engineering) in the area of recent trends in engineering & ICT
applications. The academy is designing specialized modules for imparting quality
training for enhancing employability and capacity building in the field of Electronics
& ICT. In the past 7 years, the academy has successfully conducted 400+ programs
through conventional classroom teaching and virtual classroom mode in different
institutes/universities of north eastern states in particular and a few in other states
of India. To date, the academy has successfully trained 20,000+ participants. The
academy has also signed an MoU with institutes/universities to host the programs and
conduct hands-on sessions. The academy collaborated with industries as training/
industry partners. The academy also offers online advanced certification courses in
data science, artificial intelligence & machine learning, big data, cloud computing,
full stack development, UI/UX, and VLSI design, and trained 2,000+ graduates and
working professionals. The academy has also trained 140+ Assam Police and Indian
Navy officials on cybercrime concepts and data science.

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About Simplilearn
Simplilearn is the world’s #1 online certificate program provider, enabling learners
around the globe with rigorous and highly specialized training offered in partnership
with world-renowned universities and leading corporations. We focus on emerging
technologies and skills, such as data science, cloud computing, programming, and
more, that are transforming the global economy. Our hands-on and immersive
training includes live virtual classes, integrated labs and projects, 24x7 support,
and a collaborative learning environment. Over two million professionals and 2000
corporate training organizations across 150 countries have harnessed our award-
winning programs to achieve their career and business goals.

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Key Features of the Program
Certificate of program Curriculum delivered
completion from the in live online classes by
E&ICT Academy at experienced industry
IIT Guwahati veterans

Exposure to
Academic masterclasses
Generative AI and its
delivered by insightful
diverse applications in
IIT Guwahati faculty
the analytics domain

Opportunity to earn
Eligibility for a campus
an ‘Executive Alumni
immersion program
Status’ from E&ICT
organized at IIT Guwahati
Academy, IIT Guwahati

Exclusive hackathons Certificates for IBM courses

and “Ask-Me-Anything” and industry masterclasses
sessions by IBM by IBM experts

Practical learning
Simplilearn’s JobAssist
through 25+ hands-on
helps you get noticed
projects and 3 capstone
by top hiring companies
projects

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Eligibility Criteria
For admission to this Data Analytics and Generative AI program, candidates:

Should have a bachelor’s degree with an average of 50% or higher marks

Are encouraged to have prior work experience, but this is not a

mandatory requirement

Don’t need prior coding experience or technology know-how

Application Process
The application process consists of three simple steps:

1 2 3

Submit an Application Admission

Application Review
Complete the application, A panel of admissions An offer of admission
including a brief counselors will review will be made to
statement of purpose your application and qualified candidates.
explaining your interest statement of purpose to You can accept this
and qualifications for the determine whether you offer by paying the
program. qualify for acceptance. program fee.

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Talk to an Admissions Counselor
Our team of dedicated admissions counselors is prepared to address your
questions or concerns about this Data Analytics & Generative AI program.

Our team is available to:

Answer your questions about the application process

Discuss your financing options

Provide insight into the curriculum, program outcomes and more.

Inquire Now Contact Us | 1-800-212-7688

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Industry Trends

$665.7 billion 27.6% $4.4 trillion

Expected size of the Expected CAGR of the Expected value added by
big data and analytics global data analytics Generative AI to the global
market by 2030 market From 2023 To 2030 economy annually.
Source: Allied Market Research Source: Market Research Source: Mckinsey

$667.9 billion ₹9,57,470

Estimated Generative The average annual
AI market size by 2030, salary of a data analytics
growing at a CAGR Of 47.5% professional in India
Source: Fortune Business Insights Source: Glassdoor

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Who is this Program Ideal for?
This program caters to working professionals from a variety of industries and
backgrounds. Aspiring professionals of any educational background with an
analytical bent of mind are most suited to pursue this Data Analytics & Generative
AI program. We welcome professionals keen to develop expertise in data analytics,
with the objective of:

Enhancing effectiveness in their Advancing their career in the data

current role analytics field

Transitioning to data analytics roles Giving shape to entrepreneurial

in their organization aspirations

Program Outcomes
Gaining proficiency in Excel for Understanding AI fundamentals
data analysis and decision-making and generative AI models

Achieving mastery in SQL for Mastering prompt engineering

database management and data and understanding ChatGPT
querying mechanisms

Implementing ETL processes for Exploring generative AI’s

data extraction, transformation, applications in various data
and loading analytics scenarios.

Leveraging Tableau to build Developing proficiency in

interactive dashboards for effective Power BI for data storytelling
data presentation and visualization

Understanding basic Python Understanding ethical

concepts and syntax considerations in data analytics
and AI
Applying Python libraries (Pandas,
NumPy, Matplotlib) for data
analytics
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 Learning Path Visualization

Core Topics
Business Analytics with Excel

Data Acquisition and Manipulation

using SQL

Extract, Transform, Load (ETL)

Data Visualization using Tableau

Fundamentals of
Python Programming

Data Analytics with Python

Data Analysis and Visualization

with Python by IBM

Essentials of Generative AI,

Prompt Engineering & ChatGPT

Applications of Generative AI
in Data Analytics

Data Ethics

Capstone Project

Elective Mathematical Optimization for Data Analytics with

Business Problems by IBM R Programming

Data Storytelling using Academic Masterclass

Power BI
Industry Masterclass
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Core Courses:
Module 1

Business Analytics with Excel

Become proficient in business analytics with foundational statistics and
techniques—an initial step in this Data Analytics and Generative AI program.

Learning Outcomes
• Comprehend the significance of • Apply statistical tools (e.g. moving
business analytics in the industry averages, hypothesis testing,
ANOVA, regression) in Excel
• Master Excel analytics functions
and conditional formatting • Visualize insights using charts and
dashboards
• Analyze intricate data sets using
pivot tables and slicers

Topics covered
• Introduction to Business Analytics • Analysis with Pivot Tables

• Conditional Formatting and • Excel in Business Analytics

Essential Functions
• Statistical Data Analysis
• Dashboard Creation
• Power BI

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 Module 2

Data Acquisition and Manipulation using SQL

Acquire essential skills to begin working with SQL databases. Learn about
fundamental SQL concepts, including statements, conditional queries, commands,
joins, subqueries, and diverse functions crucial for effective SQL database
management and scalability.

Learning Outcomes
• Understand database structures • Master transactions, table creation,
and relationships and views

• Utilize common query tools and • Execute and comprehend stored

execute SQL commands procedures

Topics covered
• Fundamental SQL Statements • Utilizing Group By Commands

• Database Restoration and Back-up • Understanding Joins

• Filtering with Selection Commands • Execution of Subqueries

• Ordering in Selection Commands • Usage of Views and Index

• Conditional Statement • Implementing String Functions

Implementation

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 Module 3

Extract, Transform and Load (ETL)

Embark on a comprehensive exploration of ETL essentials crucial for robust data
analysis. Learn about systematically extracting structured/unstructured data, rule
formulation, and utilizing diverse ETL tools like Nifi and Talend. Develop repository
data loading expertise, distinguish between batch and real-time ETL, apply real-
time processing and optimize with parallel techniques, and efficiently manage ETL
workflows for seamless data analysis.

Learning Outcomes
• Identify and access diverse data • Create transformation rules and
sources (databases, APIs, files, etc.), mappings for varied data types,
understanding source connections managing schema changes
and configurations
• Load transformed data efficiently
• Extract structured/unstructured into target repositories, optimizing
data employing incremental and loading for performance
full extraction techniques
• Optimize ETL processes for
• Perform data cleansing, validation, enhanced speed and efficiency
normalization, and aggregation to and learn parallel processing
handle quality issues effectively techniques

Topics covered
• ETL Fundamentals • Data Loading

• Data Source Identification • Batch and Real-time ETL

• Data Extraction • Error Handling and Logging

• Data Transformation • Performance Optimization

• Data Mapping and Conversion • Automation

• ETL Tools and Technologies • Monitoring and Maintenance

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 Module 4

Data Visualization using Tableau

This Tableau course will give a comprehensive understanding of crafting
impactful visualizations, efficient data organization, and designing informative
charts and dashboards to empower better business decisions. Explore data
visualization concepts and diverse chart creation, and master constructing
interactive dashboards by working with filters, parameters, and sets. Learn how to
use various visualization techniques like heat maps, treemaps, and Pareto charts.

Learning Outcomes
• Acquire expertise in visualization • Learn how to create various charts,
techniques, including heat maps, interactive dashboards, captivating
treemaps, waterfalls, and Pareto story interfaces, and effective data-
charts sharing methods

• Manipulate data effectively using • Gain proficiency in data blending,

filters, parameters, and sets creating extracts, and organizing/
formatting data effectively
• Master specific field types, Tableau-
generated fields, and creating and
utilizing parameters

Topics covered
• Data Visualization • Introduction to Tableau

• Tableau Workspace and Chart • Preparation Techniques

Types
• Filters and Analytics in Tableau
• Chart Creation and Data
• Tableau Dashboards
Preparation

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 Module 5

Fundamentals of Python Programming

This course focuses on building fundamental Python skills crucial for your
progression in this program.

Learning Outcomes
• Attain proficiency in procedural • Implement Python basics, including
and object-oriented programming identifiers, indentations, and
comments
• Understand Python’s benefits and
practical applications • Master Python data types,
operators, and string functions
• Set up Python and Jupyter
Notebook and grasp their utility • Explore Python loop types and
variable scope within functions

Topics covered
• Programming Fundamentals • Python Functions

• Introduction to Python • Object-Oriented Programming

in Python
• Python Data Types and Operators
• Threading in Python
• Conditional Statements and Loops
in Python

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 Module 6

Data Analytics with Python

Embark on a comprehensive data journey with our course covering Data
Acquisition using APIs, Database Management with SQL and Python, Statistics
Fundamentals, Probability Distributions, Advanced Statistics, Statistical Analysis
with Python, Hypothesis Testing, Correlation, Regression Analysis, Time Series
Analysis, and ANOVA/Chi-Square Tests. Gain practical skills for insightful data
analysis in just one course!

Learning Outcomes
• Develop proficiency in retrieving • Employing sophisticated statistical
and managing data through methodologies for in-depth data
Application Programming analysis and interpretation
Interfaces (APIs) for analytical
• Choose and utilize correlation and
purposes
regression analysis techniques
• Utilize SQL and Python for robust effectively
database management, ensuring
• Analyze and interpret time-based
seamless data handling and
data patterns and trends
analysis
• Conduct ANOVA and Chi-Square
• Apply various probability
tests for varied data sets and derive
distributions as analytical tools
meaningful insights
for insightful data exploration and
interpretation

Topics covered
• Data Acquisition with APIs • Statistical Analysis with Python

• Database Management with • Hypothesis Testing

SQL and Python
• Correlation and Regression
• Statistics Fundamentals Analysis

• Probability Distributions • Time Series Analysis

• Advanced Statistics • ANOVA and Chi-Square Tests

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 Module 7

Data Analysis and Visualization with

Python by IBM
Elevate your data analytics beyond spreadsheets. Utilize Python for statistical
analyses and impactful data visualizations. This course guides you from Python
basics to diverse data exploration, teaching data preparation, statistical analysis,
meaningful visualizations, and efficient prediction of future trends.

Learning Outcomes
• Master data analysis using Python • Develop proficiency in building data
pipelines
• Acquire skills in importing,
cleaning, and preparing datasets • Explore Python’s data visualization
libraries, including Matplotlib,
• Summarize data and construct
Seaborn, and Folium
machine learning models with
scikit-learn

Topics covered
• Data Analysis with Python • Data Visualization with Python

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 Module 8

Essentials of Generative AI,

Prompt Engineering & ChatGPT
This course offers an in-depth exploration of generative AI models, particularly
focusing on ChatGPT. Participants will acquire comprehensive knowledge of
foundational generative AI principles, including prompt engineering, explainable AI,
conversational AI, ChatGPT, and other extensive language models.

Learning Outcomes
• Build a solid understanding of • Acquire familiarity with
diverse generative AI models, fine-tuning methods to
encompassing their core principles personalize and refine ChatGPT
and variations models

• Apply effective prompt engineering • Gain insights into the

techniques to enhance performance transformative potential of
and manage generative AI model generative AI across industries
behavior while evaluating leading
generative AI tools
• Explore various applications and
contexts where ChatGPT can be
utilized effectively

Topics covered
• Evolution of AI to Generative AI • Designing and Creating Effective
Prompts
• Large Language Models
• ChatGPT Models
• Popular Generative AI Tools
• Fine-tuning Strategies for ChatGPT
• Fundamentals of Prompt
Engineering • Business Applications of GenAI

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 Module 9

Applications of Generative AI in Data Analytics

Uncover generative AI’s crucial role in data analytics by understanding how it
generates synthetic data, enhances visualizations, and discovers hidden insights.
Leverage its potential for ETL optimization, accurate forecasting, and addressing
integration challenges. Explore future trends and ethical considerations, gaining a
holistic view of generative AI’s impact. The curriculum spans data augmentation,
visualization, and forecasting, offering an understanding of how GenAI intersects
with data analytics.

Learning Outcomes
• Understand the fundamental • Apply generative AI to discover
concepts and importance of hidden patterns, identify anomalies,
generative AI within modern data and extract insights from data
analytics exploration

• Employ generative AI techniques to • Optimize ETL processes and data

address data scarcity and generate pipelines by leveraging AI for
synthetic data for testing models, automated data cleaning, intelligent
privacy-preserving analysis, and transformation, and real-time
data augmentation analysis

• Utilize generative AI tools to create

tailored, interactive, and accessible
data visualizations

Topics Covered
• Overview of Generative AI in Data • Generative AI in Data Exploration
Analytics
• AI-Optimized ETL Processes
• Data Augmentation using
• Generative AI in Data Modeling and
Generative AI
Forecasting
• Generative AI for Tailored Data
Visualization

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 Module 10

Data Ethics
This course provides a comprehensive understanding of the ethical considerations
and responsibilities in the realm of data analytics. Participants will delve into the
multifaceted landscape of data ethics, exploring its relevance, legal frameworks,
privacy concerns, security protocols, biases, decision-making frameworks,
visualization practices, and the societal impacts of data analytics.

Learning Outcomes
• Recognize the relevance and • Understand the concepts of bias
significance of data ethics in the and fairness in the context of data
field of data analytics analytics

• Familiarize yourself with data • Implement ethical practices in data

protection laws and regulations like visualization and communication
GDPR and CCPA
• Investigate ethical challenges
• Recognize the significance of during the development and
maintaining data security and deployment of ML and AI models
integrity

• Learn techniques for safeguarding

data from unauthorized access and
breaches

Topics Covered
• Introduction to Data Ethics • Ethical Decision-Making

• Legal and Regulatory Frameworks • Data Visualization and

Communication
• Data Privacy and Consent
• Ethics in Machine Learning and AI
• Data Handling and Security
• Social and Ethical Impacts
• Transparency and Accountability

• Bias and Fairness in Data Analysis

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 Module 11

Capstone Project
The capstone project culminates your immersive learning journey, delving into
business analytics, data manipulation, visualization, and programming. Apply your
newly aquired skills in Excel, Python, SQL, Tableau, and more to a real-world project
by solving data-related challenges. Showcase your proficiency in ETL processes,
visualization techniques, and ethical considerations. Choose between elective
courses to further enrich your project, exploring generative AI, Power BI storytelling,
R programming, or diving deeper into data ethics. This comprehensive project
allows you to showcase expertise, creativity, and strategic thinking in solving
complex data analytics problems.

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Electives:

1 Mathematical Optimization for

Business Problems by IBM
Build optimization models to solve business problems. Learn different
aspects of mathematical programming to construct optimization models
using IBM Decision Optimization technology.

Key Learning Objectives

• Acquire skills in modeling and • Comprehend various solution
solving optimization problems types and the mathematical
programming techniques employed
• Grasp the fundamentals
for optimization
of optimization models,
encompassing data, decision
variables, objective functions, and
constraints

Topics Covered
• The Big Picture • Beyond simple LP

• Linear Programming • Modeling Practice

• Network Models

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 2 Data Storytelling using Power BI

Opt for this elective course to master insightful data analysis and interactive
dashboard creation. Learn how to harness Power BI’s potential to address
business challenges and streamline operations. The course delves into
crafting dashboards from published reports, extracting valuable insights
via Quick Insights, and practical methodologies across Power BI functions,
spanning data collection to analysis. Additionally, it offers troubleshooting
strategies for various Power BI issues.

Learning Outcomes
• Craft dynamic dashboards from • Optimize chart selection based on
reports, boosting data visualization contextual questions or narratives
and interactivity
• Incorporate shapes for emphasis
• Generate visuals and dashboards and narrative enhancement in
using Quick Insights to extract key reports
insights from data
• Integrate custom visuals tailored to
• Utilize natural language in Q&A for specific requirements
actionable visual generation
• Explore different methods to share
• Create and manage data alerts for reports and dashboards efficiently
timely data updates

Topics Covered
• Efficient Data Retrieval and • Interactive Report and Dashboard
Preparation Techniques Creation

• Proficient Data Management • Efficiency-enhancing Power BI

Tips and Tricks

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 3 Data Analytics with R Programming

R is a robust data science and analytics language, boasting a vibrant

community despite its steep learning curve. Its increasing popularity makes
it the preferred choice for organizations seeking analytical prowess for
competitive advantages.

Learning Outcomes
• Establish a foundational • Leverage R graphics for effective
understanding of business and data data visualization
analytics
• Understand essential statistical
• Set up R, RStudio, and R Workspace concepts
and explore various R packages
• Perform hypothesis testing to
• Gain proficiency in R programming enable informed business decision-
and executing diverse statements making
in R
• Use linear and non-linear
• Comprehend R data structures and regression models, along with
data import/export functions classification techniques

• Implement Apply and DPLYR • Master clustering methods like

functions K-means, DBSCAN, and hierarchical
clustering

Topics Covered
• Introduction to Business Analytics • Statistics for Data Science II

• Introduction to R Programming • Regression Analysis

• Data Structures • Classification

• Data Visualization • Clustering

• Statistics for Data Science I • Association

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 4 Academic Masterclass

Attend online interactive masterclasses delivered by IIT Guwahati faculty.

Gain insights about technological advancements and techniques in the
rapidly evolving field of Data Analytics and Generative AI.

4 Industry Masterclass

Attend online interactive masterclasses delivered by industry leaders

from IBM. These masterclasses will equip you with the skills to give your
organization a competitive advantage in any industry by using data to make
decisions, extract business insights, and predict future trends.

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Skills Covered
Generative AI Statistical Analysis using Excel

Prompt Engineering SQL

Data Analytics using Python Building Data Pipelines

Data Analytics using R Regression Analysis

Data Visualization with Tableau Time Series Analysis

Data Storytelling with Power BI Supervised Learning

Extract, Transform and Load Unsupervised Learning

Tools Covered

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Projects
Create a Virtual Assistant Employee Performance
with Generative AI Mapping

Develop a conversational chatbot Utilize an SQL database to map

that can engage in meaningful employee performance and construct
dialogues, answer questions, provide reports for their appraisals
recommendations, and assist with tasks
based on the documents fed as input.

Air Cargo Analysis Crime Analysis with Tableau

with SQL Dashboard

Leverage SQL to generate reports Prepare a dashboard to keep the police

using historical airline data, aiming department and the city updated on
to enhance services and improve the statistics of crime events. You are
customer experience. required to create a dashboard and a
visual story using Tableau.

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Creation of an Interactive Develop E-commerce
Sales Dashboard Application with Python

Create an interactive Sales Dashboard Develop an e-commerce app on

for an apparel OEM in Tableau for the the Python platform that could
Sales department to use for ad-hoc categorize, add or remove items
analysis and reporting from the cart and support different
payment options

Build an online car rental Flight delay analysis and

platform visualization

Create an Online car rental platform Analyze and visualize flight delays
integrating scheduling and billing and their relationship with weather
features, leveraging Object-Oriented using histograms, scatter plots, box
Programming techniques. plots, and pie charts to improve
airport performance

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Data Manipulation and Sales Analysis using
Reporting with Power BI Python

Create an interactive Power BI report Analyze sales data to identify top

for Zomato to analyze restaurant revenue states and create sales
data globally, drill down by location, programs for underperforming areas.
service, rating, cost, and cuisines. Clean, analyze, and visualize data using
Jupyter for data-driven decisions.

Sales Dashboard on various

product categories

Create a sales dashboard to analyze

trends by product category. Users
can select a category to view detailed
trends and product-wise sales data,
enhancing data-driven insights.

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Certificates
E&ICT Academy, IIT Guwahati, has chosen to collaborate with Simplilearn for online
professional programs. Simplilearn’s award-winning immersive learning model,
delivered via live virtual classes, focuses on applied learning methods to create an
immediate career impact.

Upon completing the Professional Certificate Program in Data Analytics and

Generative AI, you will receive a program completion certificate from the E&ICT
Academy at IIT Guwahati.

You also have a chance to earn IBM certificates for the IBM courses you complete
(like the example shown above). Not only that, you will also receive certificates
from Simplilearn for the individual courses completed in the learning path. These
certificates will testify to your skills as an expert in the field of data analytics.

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Program Advisor

Dr. Gaurav Trivedi

Associate Professor, Electronics
and Electrical Engineering Principal
Investigator, E&ICT Academy,
IIT Guwahati

Dr. Gaurav Trivedi is an Associate Professor of Electronics and Electrical Engineering

at IIT Guwahati. He is also a Principal Investigator at the E&ICT Academy. With an
M.Tech. in Microelectronics and a Ph.D. in Electrical Engineering from IIT Bombay,
his research spans circuit simulation, VLSI CAD, electronics system design, computer
architecture, semiconductor devices, hardware security, embedded systems, IoT,
high-performance computing, large-scale optimization, and machine learning.

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