GL BAJAJ

COLLEGE OF TECHNOLOGY & MANAGEMENT

Approved By A.I.C.T.E. & Affiliated To AKTU, Lucknow

Plot No. 2, Knowledge Park 3, Greater Noida UP – 201308

MINI PROJECT
ON

“AI IN FASHION
CLOTHING”
THE PARTIAL FULFILLMENT OF REQUIREMENTS FOR THE
DEGREE OF MASTER OF BUSINESS ADMINISTRATION (MBA) 1st
YEAR

Submitted To - Submitted By -

DR .Shivani Sharma Rishabh Singh

 DECLARATION

We hereby declare that the project work presented in this report entitled “Handy Innovation of
AI in Clothing”, in partial fulfillment of the requirement for the award of the degree of
Master of Business Administration, submitted to A.P.J. Abdul Kalam Technical
University, Lucknow, is based on my own idea carried out at Department of
Management Studies at GL Bajaj Institute of Technology & Management, Greater
Noida. The idea contained in this report is an original project report idea submitted by
me for the award of our Master’s degree.

Signature:
Name: Rishabh
Singh Roll No:
23MBA001
Date : 5th Feb 2024
Place: Greater Noida
 G. L. BAJAJ

INSTITUTE OF TECHNOLOGY & MANAGEMENT

Approved by A.I.C.T.E. & Affiliated to Dr. A.P.J. Abdul Kalam

Technical University

Date

CERTIFICATE

This is to certify that ………………………………………..has undertaken this Mini

Project-1 titled “.....................................................................................” for the
partial
fulfillment of the award of Master of Business Administration degree from Dr. A P J
Abdul Kalam Technical University, Lucknow (U. P.), India.
I wish him/ her all the best for his/her bright future ahead.

Dr. Shivani Sharma

Project Supervisor

Department of Management Studies

Mr. Vikash Tripathi

Head of Department

Department of Management Studies

iii
 ACKNOWLEDGMENT

Successfully completing any task gives us satisfaction as well as internal strengthfor

future problems but the person alone has never existed. He is truly accompanied by a
few people. They use to give the person support as well as a suggestion to
successfully complete the work. So I feel pleasure in thanking all such great people
who motivate me and provide me with kind support at all stagesof my Project work.

Firstly, I would like to Honor my institute “GL Bajaj Institute of Technology and
Management, Greater Noida”. Here I have been provided with a workplace and
infrastructure to learn recent technologies and conceptual background to strengthen my
professional skills.

I am very much grateful to Dr. Shivani Sharma (Assistant Professor ), GL Bajaj

Institute of Technology & Management, Greater Noida, for their helpful attitude and
encouragement in making my project.

Furthermore, I am thankful to, all faculty members for motivating me and to thestaff
of computer labs in the department for providing excellent valuable facilityas well as
issuing me a computer system of good configuration and providing regular
maintenance.

I would like to extend special thanks to all my batch mates for their love,
encouragement, and constant support. Last but not least I would like to thank
myparents for supporting me to complete my project report in all ways.

Rishabh Singh
 PREFACE

It was a privilege for me to work in a reputed organization. This has given us an

opportunity to work in a truly professional environment where team work score over

individual effort, where there is a helpful atmosphere. A well planned, properly

executed and evaluated training helps a lot in inoculating good work culture. The

project on “AI IN FASHION CLOTHING” has been made to facilitate effective

understanding about the marketing aspects.

The project training has provided me an opportunity to gain practical experience,

which has helped me to increase my sphere of knowledge to a greater extent. I have

tried to summarize all our experience and knowledge acquired up till now, in this

report. This project is a keen effort to obtain the expected results and fulfill all the

information required.

v
 TABLE OF CONTENT

Declaration ii

Certificate iii

Acknowledgement iv

Preface v

Sl. No. Contents Page No.

1. Introduction 1

2. Company Profile 19

3. Objectives of the study 44

4. Research Methodology 46

5. Use And Importance Of The Study 48

6. Data Analysis & Interpretations 50

7. Findings 68

8. Conclusion 70

9. Limitations 72

vi
10. Bibliography 74

vii
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INTRODUCTION
Since the invention of computers or machines, their capability to perform various

tasks went on growing exponentially. Humans have developed the power of computer

systems in terms of their drivers working domains, their increasing speed, and

reducing size with respect to time.

A branch of Computer Science named Artificial Intelligence pursues creating the

computers or machines as intelligent as human beings.

The research field of Artificial Intelligence (AI) is concerned with making machines –

Particularly computers – do things that require intelligence when done by humans. In

the 60 years of its existence, it has celebrated dramatic successes and equally dramatic

failures. Today, AI has become an important and essential part of technology and

industry and provides solutions to some of the most complex problems in computer

science. Nevertheless, in terms of its original goal – to create true human-level

intelligence in machines – Strong AI has not succeeded yet and perhaps never will.

Today, AI researchers are able to create computers that can perform jobs that are

difficult for persons like logic, algebra problem solving, and path planning, or playing

chess.

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What is Artificial Intelligence (AI)?

According to the father of Artificial Intelligence John McCarthy, AI is the

“The science and engineering of making intelligent machines, especially

intelligent computer programs”.

Figure1: Artificial intelligence

Artificial intelligence (AI) is the simulation of human intelligence processes by

machines, especially computer systems. These processes include learning (the

acquisition of information and rules for using the information), reasoning (using rules

to reach approximate or definite conclusions) and self-correction. Particular

applications of AI include expert systems, speech recognition and machine vision.

Artificial Intelligence is a way of making a computer, a computer-controlled robot, or

a software think intelligently, in the similar manner the intelligent humans think.

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AI is accomplished by studying how human brain thinks, and how humans learn,

decide, and work while trying to solve a problem, and then using the outcomes of this

study as a basis of developing intelligent software and systems.

AI can be categorized as either weak or strong. Weak AI, also known as narrow AI, is

an AI system that is designed and trained for a particular task. Virtual personal

assistants, such as Apple's Siri, are a form of weak AI. Strong AI, also known as

artificial general intelligence, is an AI system with generalized human cognitive

abilities. When presented with an unfamiliar task, a strong AI system is able to find a

solution without human intervention. AI tools present a range of new functionality for

businesses; the use of artificial intelligence raises ethical questions. This is because

deep learning algorithms, which underpin many of the most advanced AI tools, are

only as smart as the data they are given in training. Because a human selects what data

should be used for training an AI program, the potential for human bias is inherent

and must be monitored closely.

1. What is Intelligence?

What is “intelligence”? Can we emulate intelligent behavior in machines? How far

can we take it?

The ability of a system to calculate, reason, perceive relationships and analogies, learn

from experience, store and retrieve information from memory, solve problems,

comprehend complex ideas, use natural language fluently, classify, generalize, and

adapt new situations.

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2.1 Types of Intelligence:

As described by Howard Gardner, an American developmental psychologist, the

Intelligence comes in multiple forms as described in Figure 2 and Figure 3.

Figure 2:Types of Intelligence

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2.2 Comparison of Human Brain Vs Computer :

We can easily understand and compare Human Brain with Computer with the help of

Figure 4.

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2. Philosophy of Artificial Intelligence :

While exploiting the power of the computer systems, the curiosity of human, lead him

to wonder, “Can a machine think and behave like humans do?”

Thus, the development of AI started with the intention of creating similar intelligence

in machines that we find and regard high in humans.

3.1 Types of Artificial Intelligence

Arend Hintze, an assistant professor of integrative biology and computer science and

engineering at Michigan State University, categorizes AI into four types, from the kind of

AI systems that exist today to sentient systems, which do not yet exist. His categories are

as follows:

 Type 1: Reactive machines: An example is Deep Blue, the IBM chess program that

beat Garry Kasparov in the 1990s. Deep Blue can identify pieces on the chess board

and make predictions, but it has no memory and cannot use past experiences to inform

future ones. It analyzes possible moves -- its own and its opponent -- and chooses the

most strategic move. Deep Blue and Google's Alpha GO were designed for narrow

purposes and cannot easily be applied to another situation.

 Type 2: Limited memory: These AI systems can use past experiences to inform future

decisions. Some of the decision-making functions in self-driving cars are designed this

way. Observations inform actions happening in the not-so-distant future, such as a car

changing lanes. These observations are not stored permanently.

 Type 3: Theory of mind: This psychology term refers to the understanding that others

have their own beliefs, desires and intentions that impact the decisions they make. This

kind of AI does not yet exist.

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 Type 4: Self-awareness: In this category, AI systems have a sense of self, have

consciousness. Machines with self-awareness understand their current state and can use

the information to infer what others are feeling. This type of AI does not yet exist.

Applications of Artificial Intelligent :

Artificial intelligence has made its way into a number of areas. Here are six examples.

o AI in healthcare. The biggest bets are on improving patient outcomes and reducing

costs. Companies are applying machine learning to make better and faster diagnoses

than humans. One of the best known healthcare technologies is IBM Watson. It

understands natural language and is capable of responding to questions asked of it. The

system mines patient data and other available data sources to form a hypothesis, which

it then presents with a confidence scoring schema. Other AI applications include

chatbots, a computer program used online to answer questions and assist customers, to

help schedule follow-up appointments or aid patients through the billing process, and

virtual health assistants that provide basic medical feedback.

o AI in business. Robotic process automation is being applied to highly repetitive tasks

normally performed by humans. Machine learning algorithms are being integrated into

analytics and CRM platforms to uncover information on how to better serve customers.

Chatbots have been incorporated into websites to provide immediate service to

customers. Automation of job positions has also become a talking point among

academics and IT analysts.

• AI in education. AI can automate grading, giving educators more time. AI can

assess students and adapt to their needs, helping them work at their own pace. AI

tutors can provide additional support to students, ensuring they stay on track. AI could

change where and how students learn, perhaps even replacing some teachers.

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Advantages & Disadvantages of AI :

Advantages & disadvantages of Artificial Intelligence are described as follows:

Advantages of Artificial Intelligence:

Artificial intelligence is complex in nature. It uses a very complicated mixture of

computer science, mathematics and other complex sciences. Complex programming

helps these machines replicate the cognitive abilities of human beings.

1.1 Error Reduction:

Artificial intelligence helps us in reducing the error and the chance of reaching

accuracy with a greater degree of precision. It is applied in various studies such as

exploration of space.Intelligent robots are fed with information and are sent to explore

space. Since they are machines with metal bodies, they are more resistant and have a

greater ability to endure the space and hostile atmosphere.They are created and

acclimatized in such a way that they cannot be modified or get disfigured or

breakdown in a hostile environment.

1.2 Difficult Exploration:

Artificial intelligence and the science of robotics can be put to use in mining and other

fuel exploration processes. Not only that, these complex machines can be used for

exploring the ocean floor and hence overcome the human limitations.Due to the

programming of the robots, they can perform more laborious and hard work with

greater responsibility. Moreover, they do not wear out easily.

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1.3 Daily Application:

Computed methods for automated reasoning, learning and perception have become a

common phenomenon in our everyday lives. We have our lady Siri or Cortana to help

us out. We are also hitting the road for long drives and trips with the help of GPS. The

smartphone is an apt and everyday example of how we use artificial intelligence. In

utilities, we find that they can predict what we are going to type and correct the

human errors in spelling. That is machine intelligence at work.

When we take a picture, the artificial intelligence algorithm identifies and detects the

person’s face and tags the individuals when we are posting our photographs on social

media sites. Artificial Intelligence is widely employed by financial institutions and

banking institutions to organize and manage data. Detection of fraud uses artificial

intelligence in a smart card based system.

1.4 Digital Assistants:

Highly advanced organizations use ‘avatars’ which are replicas or digital assistants

who can actually interact with the users, thus saving the need for human resources.

For artificial thinkers, emotions come in the way of rational thinking and are not a

distraction at all. The complete absence of the emotional side makes the robots think

logically and take the right program decisions. Emotions are associated with moods

that can cloud judgment and affect human efficiency. This is completely ruled out for

machine intelligence.

1.5 Repetitive Jobs:

Repetitive jobs which are monotonous in nature can be carried out with the help of

machine intelligence. Machines think faster than humans and can be put to

multitasking.

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Machine intelligence can be employed to carry out dangerous tasks. Their parameters,

unlike humans, can be adjusted. Their speed and time are calculation based

parameters only.

When humans play a computer game or run a computer-controlled robot, we are

actually interacting with artificial intelligence. In the game we are playing, the

computer is our opponent. The machine intelligence plans the game movement in

response to our movements. We can consider gaming to be the most common use of

the benefits of artificial intelligence.

1.6 No Breaks:

Machines, unlike humans, do not require frequent breaks and refreshments. They are

programmed for long hours and can continuously perform without getting bored or

distracted or even tired.

6 Disadvantages of Artificial Intelligence:

The disadvantages of Artificial Intelligence are the following:

High Cost:

Creation of artificial intelligence requires huge costs as they are very complex

machines. Their repair and maintenance require huge costs.They have software

programs which need frequent up gradation to cater to the needs of the changing

environment and the need for the machines to be smarter by the day.In the case of

severe breakdowns, the procedure to recover lost codes and reinstating the system

might require huge time and cost.

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No Replicating Humans:

Intelligence is believed to be a gift of nature. An ethical argument continues, whether

human intelligence is to be replicated or not.Machines do not have any emotions and

moral values. They perform what is programmed and cannot make the judgment of

right or wrong. Even cannot take decisions if they encounter a situation unfamiliar to

them. They either perform incorrectly or breakdown in such situations.

No Improvement with Experience:

Unlike humans, artificial intelligence cannot be improved with experience. With time,

it can lead to wear and tear. It stores a lot of data but the way it can be accessed and

used is very different from human intelligence.Machines are unable to alter their

responses to changing environments. We are constantly bombarded by the question of

whether it is really exciting to replace humans with machines.

In the world of artificial intelligence, there is nothing like working with a whole heart

or passionately. Care or concerns are not present in the machine intelligence

dictionary. There is no sense of belonging or togetherness or a human touch. They fail

to distinguish between a hardworking individual and an inefficient individual.

No Original Creativity:

Do you want creativity or imagination?

These are not the forte of artificial intelligence. While they can help you design and

create, they are no match to the power of thinking that the human brain has or even

the originality of a creative mind. Human beings are highly sensitive and

emotional

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intellectuals. They see, hear, think and feel. Their thoughts are guided by the feelings

which completely lacks in machines. The inherent intuitive abilities of the human

brain cannot be replicated.

Unemployment:

Replacement of humans with machines can lead to large-scale unemployment.

Unemployment is a socially undesirable phenomenon. People with nothing to do can

lead to the destructive use of their creative minds. Humans can unnecessarily be

highly dependent on the machines if the use of artificial intelligence becomes

rampant. They will lose their creative power and will become lazy. Also, if humans

start thinking in a destructive way, they can create havoc with these machines.

Artificial intelligence in wrong hands is a serious threat to mankind in general. It may

lead to mass destruction. Also, there is a constant fear of machines taking over or

superseding the humans.

6. Current Scenario/Position of Technology in AI:

AI is not the new technology it is very broad concept and comprises a set of powerful

technologies that are emerging under it like deep learning, Reinforcement Learning

and Facial Recognition and many more. AI is trending these days and yes it is the

future.

AI is helping us in every aspects from surgeries to criminal tracking from autonomous

driving to space exploration like you name it and every industry is planning and

implementing it, I don't think it is a threat if we can control it, but as a fact everything

comes with its advantages and disadvantages recently most talked AI example was

Sophia, a new AI humanoid robot created by David Hanson of Hanson Robotics has

been granted the citizenship in Saudi Arabia. Sophia defies conventional thinking of
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what a robot should look like. Designed to look like Audrey Hepburn, Sophia

embodies Hepburn's classic beauty. Sophia is Hanson Robotics' latest and most

advanced robot. She has also become a media darling, having given numerous

interviews to multiple media outlets, sang in a concert, and even graced the cover of

one of the top fashion magazines.

AI is able to answer more and more simple problems (face recognition, object

recognition) and do so at a scale and cost that is very compelling. AI has beaten a top

Go player, so it's clear that within a "narrow" domain it has begun to be able to do

impressive things. The robot that won at Go could not operate a robot and get to or

from a physical location where a physical Go game is being played, could not operate

a robot to move Go pieces, could not teach a human Go, it cannot do anything but

play Go. Presently there is a great advancement in autonomous vehicles or the self -

driving cars.

In current picture there is a great demand of jobs and skills which the AI technology

comprises like Machine Learning, Deep Learning, NLP, Speech Recognition and

many more as described in Figure 6 Chart of Job Listing Vs year.

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Figure 6 : Chart of Job listing Vs Year

Within narrow domains AI is becoming very powerful and useful. Humans regularly

operate across "broad" domains a bad human Go player could still get to a game,

move pieces, teach someone new to the game, get home while stopping at a store to

buy stuff to make a sandwich and make a sandwich when they got home there is no

AI that can do any two parts of that. For repetitive tasks in a narrow domain, AI works

great for anything else it doesn't work.

Hence, in recent years, it isn't that AI has reached greater and greater heights it's that

the threshold of what is hyperbolically referred to AI has been set lower and lower.

Eventually a programmable microwave oven will qualify as "Artificial Intelligence."

Companies like Google, Microsoft, Baidu and many more have start creating products

which are based on Artificial Intelligence. That time is not far when we all will

experience the influence of artificial intelligence in our daily lives. Exponentially

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artificial intelligence was started with the movie "HER". It draws a deep impact over

the viewers. Following are top AI technologies that are currently ruling the industry

like Natural Language Processing (NLP), Robotics Process Automation (RPA),

Neural Networks, Biometrics, Machine Learning (ML) and Internet of Things (IoT).

7. Future Aspects& Outlook of AI :

The Artificial Intelligence technology seems optimistic and it is expected to create

some dramatic changes in future. AI is transforming almost every industry. According

to 2016 Gartner Research shows that by 2020, at least 30% of the companies globally

will use AI in at least one fragment of their sales process.

All aforementioned technologies are not even close to being obsolete and each of

them is pioneering AI's progress. Artificial Intelligence isn't new, but its advances are

moving at an exponential and unprecedented pace. Bigger breakthroughs are just

around the corner. Back in 1951, the First AI-based program was written and 65 years

later, in 2016, the Tech industry achieved a landmark event with Alpha Go's victory in

defeating world champion Lee Sedol by deep reinforcement learning in the complex

Chinese board game of Go. We've come a long way, but something tells me we still

have a long way to go. Thus, the impact of AI is going to be profound in coming

years.

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UNDERSTANDING THE INDIAN FASHION INDUSTRY

THE ORIGIN

The Indian fashion industry has a lot to offer to the global table. Its history in fashion

is filled with a lot of tradition and culture. India has a population now of up to 1.3

billion. Yet, each region has always had its own traditional attire. The fashion industry

has these days been boosted by a lot of developments that are borrowed from

westerners. For instance, the Indian fashion week has allowed the rapid growth of the

industry as designers from all its cities come to showcase their designs. And also body

decoration that also incorporates to bring out their attires.

The history of Indian fashion is set to allow the clothes to convey two messages.

Simplicity and opulence. However, depending on the status of the individual to

society in terms of wealth and religious orientation. Their origin of fashion is well

understood through their sculptures since most of the apparel in those days did not

survive for studies. During the c3000-1500 BC civilization clothes were simple where

men wore loin clothes while women wore bear to the waist. They covered up mostly

with jewelry, then garments were introduced and the cloak came later on.

As a matter of fact, even with the new trends today they still maintain to their culture

and wear the Indian dhoti, the scarf, the turban among others. Their independence,

however, brought about an indo-western style that sees Indian match Kurtis on jeans

showing how western cultures have influenced their current style.

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RECENT DEVELOPMENTS

There is a rise in the use of e-commerce among the Indian people which is at 8%, due

to the increased job opportunities, more people are now using e-commerce to start,

purchase and improve their ways of life. Hence through this, the economy has a boost

through the fashion industry.

-The market size is expected to reach Rs 22,300 Crores by the year 2022 from Rs

10,900 Crores. However, the employment fashion industry is still below Rs 10

Crores.

-The accessory market has grown by 20% and is expected to go higher by the end of

2019. Some of these accessories are bags, wallets, gloves, caps among many alike. -

The jewelry market in India is majorly populated by small players in the industry who

are approximately 600,000. It is expected to flourish at a rate of 21% by 2019.

-The consumer expenditure is at 11% for clothing and footwear.

-The import and export market is growing with Imports like textile, footwear, and

apparel is imported in India, and exports valued more at Rs 5000 go round the world.

-Countries that import from India have recently increased with countries like China,

Russia, Singapore, USA, US, France, Italy, Bangladesh, and many others are joining

the list.

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GROWTH IN FASHION INDUSTRY

For the global fashion industry, India is a very big exporter of fabrics and accessories.

All over the world, Indian ethnic designs and materials are considered as a significant

facet for the fashion houses and garment manufacturers. In fabrics, while sourcing for

fashion wear, India also plays a vital role as one of the biggest players in the

international fashion arena.

India's strengths not only depend on its tradition, but also on its raw materials. World

over, India is the third largest producer of cotton, the second largest producer of silk

and the fifth largest producer of man-made fibres.

In the international market, the Indian garment and fabric industries have many

fundamental aspects that are compliant, in terms of cost effectiveness to produce, raw

material, quick adjustment for selling, and a wide ranges of preference in the designs

in the garments like with sequin, beadwork, aari or chikkon embroidery etc, as well as

cheaper skilled work force. India provides these fashion garments to the international

fashion houses at competitive prices with shorter lead time and an effective monopoly

in designs which covers elaborated hand embroidery - accepted world over. India has

always been considered as a default source in the embroidered garment segment, but

the changes of rupee against dollar has further decreased the prices, thereby attracting

buyers. So the international fashion houses walk away with customized stuff, and in

the end crafted works are sold at very cheap rates. As far as the market of fabrics is

concerned, the ranges available in India can attract as well as confuse the buyer. A

basic judgmental expectation in the choosing of fabrics is the present trend in the

international market. Much of the production tasks take place in parts of the small

town of Chapa in the Eastern state of Bihar, a name one would have never even

heard of. Here fabric

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making is a family industry, the ranges and quality of raw silks churned out here belie

the crude production methods and equipment used- tussars, matka silks, phaswas, you

name it and they can design it. Surat in Gujarat, is the supplier of an amazing set of

jacquards, moss crepes and georgette sheers - all fabrics utilized to make dazzling

silhouettes demanded world over. Another Indian fabric design that has been specially

designed for the fashion history is the "Madras check" originally utilized for the

universal "Lungi" a simple lower body wrap worn in Southern India, this product has

now traversed its way on to bandannas, blouses, home furnishings and almost any

thing one can think of. Recently many designers have started using traditional Indian

fabrics, designs and cuts to enhance their fashion collections. Ethnic Indian designs

with batik cravat, tieand-dye or vegetable block print is 'in' not just in India but all

across the world. In India, folk embroidery is always associated with women. It is a

way of their self expression, and they make designs that depict their native culture,

their religion and their desires. Women embroider clothes for their personal use, and

the people linked with the pastoral profession prepare embroidered animal

decorations, decorative covers for horns and foreheads and the Rabaris of Kutch in

Gujarat do some of the finest embroidery. Embroidered pieces are made during the

festivals and marriages, which are appliqu? work called 'Dharaniya'. One of the

significant styles of Saurashtra is 'Heer' embroidery, which has bold geometric

designs, woven on silks. The Mutwa women of the Banni area of Kutch have a

fascinating embroidery where they make fine embroidery works with designed motifs

and mirrors in the size of pinheads, the Gracia jats use geometric designs on the yoke

of long dresses. Moreover, the finest of

quilts with appliqu? work are also made in Kutch.

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Garments embellishment with bead work is another area where it in demand in the

international market. Beads are used to prepare garlands and other accessory items

like belts and bags and these patterns now available for haute couture evening wear

too.

According to a survey, in recent times Indian women have given up their traditional

sari for western wears like t-shirts and shorts, as they feel more comfortable in skirts

and trousers instead of saris and salwar kameez. It's been noted that women spend just

$165 million on trousers and skirts against 1.74 billion dollars spent by men on

trousers. With more women coming out to work, the (combined) branded trouser and

skirts market has been increasing at a whopping 27 per cent in sales terms. Women

feel that Western clothing is more suitable, particularly when working or using public

transportation. Many corporate offices are also in favor of their employees wearing

Western wear.

In India, Western inspiration is increasing due to the influence of TV and films.

Besides, shopping malls selling branded clothes have also mushroomed in India and

are fascinating the youngsters. Recently, designer wear is being promoted through

store chains such as Shopper's Stop, Pantaloons, Westside, etc. Companies such as

Raymond and TCNS have also set up their exclusive stores for designer wear such as

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TRENDS IN FASHION INDUSTRY

Owing to the pandemic, fashion world saw a major slowdown in 2020. People stopped

buying designer clothes and instead started investing in designer masks and comfy

outfits. From a shift in the buying pattern to fashion weeks going digital, the Covid-19

pandemic hit the global fashion industry to the core. But one good thing that came out

of it was the fashion industry growing sagacious in the terms of social and

environmental responsibility. We spoke to renowned fashion choreographer and

Runway Director, Jagnoor Aneja on how sustainability, optimism and digitalization

are the talking points of the season, and she helped us list down the emerging trends in

the fashion industry.

Sustainability

Being concerned about the future of the planet is an obvious thing after what the

world faced last year. The brands which are focusing on eco-friendly and sustainable

clothing and accessories are in demand these days. Sustainability is definitely the most

important factor when it comes to fashion consumers as it is largely impacting their

buying behaviour.

Size inclusive fashion

There is a rising level of awareness about body shape acceptance and body positivity,

hence there has been a a shift in clothing sizes available across the world. Now they

vary from plus size to maternity to size-inclusive fashion. Apart from standardized

sizing, many designers these days have extended their collections to plus sizes. From

editorial shoots to ramp walks, plus-size models can be seen ruling the fashion world.

Curvy women have quickly become new fashion favourites.

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Trending at leisure

With so many people making lifestyle changes and adapting wellness driven routines have

inspired brands to manufacture yoga-inspired clothing. Moreover, courtesy the corona

phase, people want to wear comfortable and practical outfits. The brands that are

combining fashion and functionality together to create a stylish wearable look are

achieving blockbuster growth in the market.

A deep insight into the fashion industry of India

The fashion industry in India has registered tremendous growth over the years. This

growth can be attributed to the influence cast by the western fashion industries. As per

a report by the Indian Brand Equity Foundation, India is the second largest exporter

regarding clothing and textile in the world. Quite interestingly, the apparel and textile

industry in India would worth more than USD 145 billion by the end of 2021.

Other factors would propel its growth significantly. For instance, elements like

increasing penetration of organized retail and rising income levels are expected to

drive the growth of the Indian fashion industry in years to come. On the other side, the

increasing proliferation of smartphones has made it easy for the fashion industry to

attract and retain customers. In this context, it is interesting to note that the market for

women’s fashion wear is quite lucrative. Even the international fashion brands and

houses are leveraging on women fashion to register growth.

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PRODUCT / SERVICES PROFILE

Holographic Store Displays

Holographic display technology has the ability to create the illusion of 3-D objects in

volumetric space by engaging all four visual functions: Binocular disparity – The

difference in image location of an object seen by the left and right eyes, resulting from

the eyes' horizontal separation (parallax).

A holographic display is a type of 3D display that utilizes light diffraction to display a

three-dimensional image to the viewer. Holographic displays are distinguished from

other forms of 3D displays in that they do not require the viewer to wear any special

glasses or use external equipment to be able to see the image, and do not cause the

vergence-accommodation conflict.

Some commercially available 3D displays are advertised as being holographic, but are

actually multi-scopic.

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AI USED IN FASHION CLOTHING

AI>Customization: With the use of AI & ML we can provide a system for better

customer service/better user experience in store environment and can help in suggest

similar items based on color, style and design

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AI ENHANCES THE CLOTHING & BUYING EXPERIENCE

Online and physical retailers are launching applications and virtual tryons that allows
shoppers to model a pair of jeans, a dress or even makeup from the comfort of their
couch.

AI in customer service allows for immediate, on demand assistance and self-service.

AI-powered customer support enables you to develop deeper insights and build a
better user experience.

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OBJECTIVES OF THE AI IN FASHION

• Help both customers and manufacturers sort out the fit situation, which will

make shoppers happier and reduce the industry's environmental impact.

• The main objective is to provide the customer easiness in trial /taking outlook

of clothes before trying them in the trial room, which provides comfort to

customers in retail stores or outlets.

• It will make the purchasing decision of customers more convenient

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RESEARCH METHODOLOGY

Research is a systematic and continues method of defining a problem, collecting the

facts and analyzing them, reaching conclusion forming generalizations.

The systematic and objective identification, collection, analysis, dissemination, and

use of information for the purpose of assisting management in decision making related

to the identification related to solution to problems and opportunities .

Research methodology is a way to systematically solve the problem. It may be

understood has a science of studying how research is done scientifically. In it we

study the various steps that all generally adopted by a researcher in studying his

research problem along with the logic behind them.

DESCRIPTIVE RESEARCH:

The research undertaken was a descriptive research as it was concerned with specific

predictions, with narration of facts and characteristics concerning Artificial

Intelligence in Fashion.

COLLECTION OF DATA

For carrying out the study of this particular topic the data have been collected

basically from primary sources. They are included below:

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IMPORTANCE

Artificial Intelligence has various use cases in the fashion industry. The first use case

is as an advisory role where digital assistants are being used to recommend clothes to

customers based on their height, weight, shape, and current size.

Another use case of AI in Fashion will be for practicality and productivity in the store

and online retail. AI helps retailers to keep a track of everything including the stock,

sales, returns, online purchases, etc. As per the data from McKinsey, 20% of the

global fashion brands using AI are generating 144% of the industry profits. It clearly

indicates that a fashion brand should be among the top 20% to enjoy profits from AI.

The deployment of chatbots can be another use case where fashion brands can collate

information about their customer needs and intended purchases. Ultimately, AI is

transforming how fashion companies are designing and manufacturing their products.

AI in fashion is also transforming the way they are marketed and shipped to

customers.

Innovation increases your chances to react to changes and discover new opportunities.

It can also help foster competitive advantage as it allows you to build better products

and services for your customers.

Yes as we all know India is a labor intensive country (both male and female) so the

time given for tailoring the cloth is not a easy task

Float employment in every possible manner

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DATA ANALYSIS & INTERPRETATION

MARKET RESEARCH

1. Age Group?

INTERPRETATION:
It can be interpreted from the above graph says that age group between 15-25 is 39.2%
25-35 is 21.6%, 35-50 is 22.7%, 50-70 is 16.5%.

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2. What is the main function that you look for?

To make shopping easy
To get long range of clothing
To avoid going physical
outlet Other

INTERPRETATION:
From the above graph it is evident that to make the shopping easy is 17.5%, to get
long range of clothing were 36.1%, to avoid going physical outlet 32%.

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3. Do you face problem in Decision making?

Yes
No
Mayb
e

Interpretation:
From the above graph it is evident that to make the face problem in Decision making
that 39.2 is yes, not are 24.7%.

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4. Why A.I. in Fashion Clothing for you?

Introvert
Hate to go out
Less variant
Other

Interpretation:
From the above graph main reason for opting A.I. in Fashion Clothing for you were

Introvert- 25.8%
Hate to go out – 16.5%
Less variant – 48.5%
Other – 9.3%

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How AI Can Change the Fashion Industry

Most people grew up thinking that artificial intelligence is something we would only

see in movies. As it turns out, AI is indeed real, and it helps more than we could have

ever thought. We as humans make mistakes in our day-to-day tasks, especially in the

fashion industry. We may miss a stitch or two in the sewing room or cut the fabric

wrong and have to start completely over on a dress that took days to complete already,

causing frustrations and disappointment in the manufacturing department. This is

where AI comes in. Fashion and artificial intelligence is a new partnership that is sure

to do nothing but succeed for years to come.

AI in Fashion – Manufacturing

In manufacturing anything, the time it takes to make something matters more than the

product itself. When people are rushed to fill an order or hit their quota for the day,

they may miss something crucial, messing up the product altogether. AI takes that

problem and makes it disappear. Whether it is stitching fabric together or making sure

the design’s colors will match the fabric, AI ensures that everything will be perfect.

The AI used will do tasks that take people a long time to perfect and do it with the

speed and accuracy that others only dream of performing. AI is cost-effective because

it doesn’t ask to be paid overtime and will get the job done better than an entire room

of workers. AI in Fashion – Design

Fashion brands around the world are implementing AI into their design process. They

collect data on customers to find what better suits them. They help customers choose

clothes based on the fabric, colors, and preference of style. When humans are in this

role, many of their personal preferences go into how they help others. AI has no

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“favorite color,” for instance. They will only choose what best fits the customer. They

help customers design precisely what they envision in their minds, and it is changing

the way the fashion industry designs perfectly personalized products. Whether it is a

business suit or embroidery t-shirts, AI will get you exactly what you want.

Artificial intelligence has made Virtual Reality successful when it comes to buying

clothes both in-store and online. Anyone looking for a specific dress or shoe can chat

with an AI assistant and find what they need. They can access “Chatbots” through an

app or the company’s website and receive help wherever they are.

AI in Fashion – Inventory

AI adoption is changing how stores keep up with what they have and don’t have.

Before AI merchandise, inventory would often get overlooked, resulting in a loss of

profits. With AI, brands can calculate fashion trends and give retailers the upper

hand by
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suggesting certain products to be brought out for display at just the right time where

people are looking for the most fashionable pieces of the season.

In-Store Enhancement

Fashion brands are using smart mirrors to make customers have a top-notch

experience. Customers can look in the mirror and virtually try on different clothes and

shoes without the need for dressing rooms. The mirror gives customers the best look

possible by doing side-by-side comparisons to multiple garments and changing the

colors to see which shade better suits their skin tone, body shape, and what makes a

better match for an outfit.

The Future of Fashion

As far back as we can remember, the fashion industry has remained one of the top

money-making industries in the world. Everyone wears clothes, and most want the

best of the best style. Artificial intelligence will do nothing but make everything

better, from the factories to the shelves. Making AI a part of our everyday shopping

experience helps the company learn what people do and do not like and make sure the

customer gets exactly what they are looking for.Being able to predict accurate fashion

trends will help companies sell their already made apparel and help create new looks

that they don’t already have. The customer is the key, and AI helps bring the customer

exactly what they want or helps them figure out what they want. This ensures that

consumers leave happy and keeps them coming back every season to update their

seasonal look.

APPLICATIONS OF AI IN FASHION

AI HELPS MAKE DECISIONS

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Does this color look good on me? Retailers can help customers answer that question

with AI-powered virtual styling tools that assist customers in choosing items for their

body type, skin tone and apparel needs.

APPAREL DESIGNING

AI can aid with more than just generating new designs. By gathering more

sophisticated data, fashion manufacturers use technology to understand consumer

desires better and make better garments. Zalando, a German fashion marketplace, was

one of the pioneers of AI-powered fashion design based on the customer’s favorite

colors, textures, and other style preferences in collaboration with Google.

VIRTUAL MERCHANDISING :

Many of us have a closet full of items we never wear because they are uncomfortable,

look cheap, don’t suit our body type, or match the rest of our wardrobe. It’s

unavoidable when so many online businesses utilize photographs that entice us to buy

yet don’t necessarily provide a true-to-life depiction of a garment.

AI-enabled technologies like augmented reality (AR) and virtual reality (VR) are now

trying to solve the problem above by bridging the gap between online and in-store

purchase experiences.

According to some analysts, the pandemic will hasten the shift to online shopping by

five years. Even again, it is doubtful that fashion will become completely touch-free:

many people still want to go to actual malls where they can explore and try on real

clothes. Retailers may appeal to this kinesthetic demographic by utilizing in-store AR

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and VR solutions. These technologies enhance the shopping experience by making it

more immersive and pleasant.

Fashion businesses use AR technology to provide new features to traditional and

online purchasing. As a consumer, you may experiment with different styles, textures,

and colors, and different shoes, purses, and jewelry items to complete your

appearance.

BENEFITS OF AI IN FASHION

Deep learning technologies like Artificial Intelligence are enabling fashion brands and

retailers to keep a track of fashion trends and their purchasing behaviors. Let’s

understand

Fortified Customer Experience

The advent of intelligent chatbots and other technologies has transformed customer

experience and the way buyers interact with brands. Chatbots are a tremendous

outcome of AI that helps brands and retailers in managing everything from tracking

sales to recommending products and provide an enhanced customer experience.

Better Inventory Management

AI-based predictive analytics help fashion retailers understand customer behavior and

plan their inventory accordingly. It also helps fashion businesses to identify the best

and worst feeling items and plan their accurate inventory.

Automates Tasks

AI in fashion enables fashion businesses to automate repetitive and mundane tasks

performed by humans. Tasks like data entry and customer support are managed by AI,

hence allowing humans to focus on more strategic activities.

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AI in Fashion Reduces Returns

AI-enabled personalization and product information keeps the retail customers more

informed and help avoid buying the wrong clothing. When customers know what they

need and get satisfied, there will be reduced returns.

Forecasting

Regularly changing trends and the demand for newness are the biggest challenges in

the fashion industry. Every year, fashion brands have billions of dollars of unsold

inventory. Artificial Intelligence forecasting tools that help brands need to foresee

emerging trends and anticipate customer demand at an early stage.

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Technical Feasibility

This included the study of function, performance and constraints that may affect the ability to
achieve an acceptable system. For this feasibility study, we studied complete functionality to
be provided in the system.

These tools can be used by the various stage of people.

This product is technically feasible in the market.

This is a very important aspect to be considered while developing a project. We decided the
technology based on minimum possible cost factor. All hardware and software cost has to be
borne by the organization. Overall we have estimated that the benefits the organization is
going to receive from the proposed system will surely overcome. The initial costs and the
later on running cost for system.

No doubt the proposed tool is very user friendly and all inputs to be taken. Besides, a proper
training has been conducted to let know the essence of the system to the users so that they feel
comfortable with new system. As farour study is concerned the clients are comfortable and happy
as the system has cut down their loadsand doing.

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FINDINGS

• Artificial intelligence (AI) refers to the simulation or approximation of human

intelligence in machines.

• The goals of artificial intelligence include computer-enhanced learning,

reasoning, and perception.

• AI is being used today across different industries from finance to healthcare.

• Weak AI tends to be simple and single-task oriented, while strong AI carries on

tasks that are more complex and human-like.

• Some critics fear that the extensive use of advanced AI can have a negative

effect on society.

• The fashion industry continues to be one of the biggest global polluters.

• It is responsible for 10% of global carbon dioxide emissions, 20% of the

world’s industrial wastewater, and 25% of all insecticides used in the industry.

It is unrealistic to think that this industry can continue mass-producing clothes

to keep up with this fast fashion epidemic.

• Artificial intelligence can be used at many stages of production to combat this

dilemma, in turn reducing inventory levels.

• AI offers a sustainable solution to fashion, reducing overall inventory levels by

20–50% as well as improving working conditions in the fashion industry. The

use of Artificial Intelligence alongside Machine Learning, Deep Learning,

Natural Language Processing, Visual Recognition, and Data Analytics can be

used to reduce errors in trend predictions and forecast trends more accurately

which would reduce the amount of clothing produced and then unused.

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CONCLUSION

AI can help designers create more personalized clothing using data about their

customers' preferences. Supply chain management: AI can help retailers optimize

their supply chains by predicting demand for specific items and reducing waste by

ordering only what's needed at each stage of production.

Hence Artificial intelligence is essential to survive in the current scenario of the cut

throat competition and future aspect.

For fashion brands, AI can be game-changer. It will allow for faster customer service,

better user experiences in the store environment, and more sustainable business

practices. The future of fashion is looking bright!

Artificial intelligence advancements are occurring at an unprecedented rate. That

being said, we can expect that the trends from the past decade will continue swinging

upward in the coming year. The ability of computers (AI) is growing at a faster pace

as compared to the past decade. All things these also in mind; these are no second

thought about the rise & evolvement it has provided towards the technological

advancement.

The ultimate goal of institutions and scientists working on AI is to solve majority of

the problems or to achieve the tasks which we humans directly can’t accomplish. It is

for sure that development in this field of computer science will change the complete

scenario of the world.

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LIMITATIONS

• Lack of Accuracy

• The research design (exploratory, descriptive, causal, primary vs. repackaged

secondary data, the analytical plan, etc.)

• Sampling design and sources (target audiences, recruitment methods)

• Data collection method (qualitative and quantitative techniques)

• Analysis point of view (focus and omissions)

• Reporting stages (preliminary, final, peer-reviewed)

• Rate of change in the studied topic (slowly vs. rapidly evolving

phenomenon, e.g., adoption of specific technologies).

• Lack of agreement between data sources

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Other possibilities for further innovation

In this tool we can add Body Color Matching and do more innovative things after thinking.

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BIBLIOGRAPHY

1. https://medium.com/vsinghbisen/how-ai-is-changing-fashion-impact-on-

theindustry-with-use-cases-76f20fc5d93f

2. https://www.intelistyle.com/ai-fashion-retail-applications/

3. https://thetechfashionista.com/ai-in-the-fashion-industry/

4. https://builtin.com/artificial-intelligence/ai-fashion

5. https://www.britannica.com/technology/artificial-intelligence/Methods-

andgoals-in-AI

6. https://itchronicles.com/artificial-intelligence/how-ai-is-changing-the-

fashionindustry/

7. https://www.investopedia.com/terms/a/artificial-intelligence-ai.asp

8. https://towardsdatascience.com/artificial-intelligence-is-restyling-the-

fashionindustry-c2ce29acae0d

9. https://govisetech.com/ai-in-fashion/

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