INTERNSHIP REPORT

ON

WEALTH MANAGEMENT AT UTI ASSET

MANAGEMENT COMPANY LTD

Report submitted in partial fulfilment of the requirements for the

award of the Degree of

MASTER OF BUSINESS ADMINISTRATION

of

CMR UNIVERSITY

by

SAMYUKTHA N S

22BMBAD102

Under the guidance of

Dr. LALITHA P S

Assistant Professor
Department of MBA

SCHOOL OF MANAGEMENT

CMR UNIVERSITY
2022- 2024

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CERTIFICATE FROM THE COMPANY

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 DECLARATION BY THE STUDENT

I am SAMYUKTHA N S bearing Reg. No 22BMBAD102 hereby declare that this

internship report entitled WEALTH MANAGEMENT has been prepared by me
towards the partial fulfilment of the requirement for the award of the Master of
Business Administration (MBA) Degree under the guidance of Dr. LALITHA P S

I also declare that this internship report is my original work and has not been
previously submitted for the award of any Degree, Diploma, Fellowship, or other
similar titles.

Signature

SAMYUKTHA N S

Reg No: 22BMBAD102

Place:Bangalore
Date: 06/03/2024

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 Acknowledgement

I would like to express my sincere gratitude to UTI ASSET MANAGEMENT

COMPANY LTD, for providing me with the opportunity to undertake an internship
and conduct an organization study as part of my academic curriculum.

I extend my deepest appreciation to S GANESHA , my mentor throughout the

internship, for their guidance, support, and valuable insights. Their willingness to
share knowledge and offer constructive feedback greatly enriched my learning
experience.

I am thankful to the entire team at UTI Asset Management Company Ltd for their
warm welcome, cooperation, and willingness to share their expertise. The
collaborative work environment and the openness of the staff significantly
contributed to the success of my internship.

I extend my sincere appreciation to my guide Dr. LALITHA P S for their invaluable

guidance, unwavering support, and expert advice throughout this project. Their
insights and expertise were instrumental in shaping the project and ensuring its
quality.

Lastly, I express my gratitude to my academic institution for facilitating this

internship opportunity and providing the necessary guidance.

This internship has been a rewarding experience, and I am grateful for the support
and encouragement received from everyone at UTI Asset Management Company
Ltd.

SAMYUKTHA N S

CMR UNIVERSITY
06/03/2024

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 Abstract

This internship report presents a comprehensive analysis of the organizational

structure, functions, and operations of at UTI Asset Management Company Ltd,
where the internundertook an organization study. The objective of the internship was
to gain practical insights into the company's dynamics, understand its core processes,
and contribute to bridging the gap between academic knowledge and real-world
applications. The report begins with an introduction to at UTI Asset Management
Company Ltd,providing a brief overview of its mission, vision, and market position.
The organizational structure is examined, highlighting key departments, their roles,
andinterdepartmental collaborations.

The internship involved a detailed exploration of various departments, including

financial operation, marketing, and more. Through shadowing experienced
professionals and engaging in hands-on activities, the intern gained practical insights
into the day-to-day operations of each department. A significant portion ofthe report
is dedicated to a specific project assigned during the internship.

The project involved optimizing a particular aspect of the production process, and
the report details the research conducted, challenges faced, and the ultimate
implementation of proposed solutions. This section provides a practical applicationof
theoretical knowledge and highlights the intern's contribution to the company's
operational efficiency.

Throughout the internship, the report reflects on the challenges encountered and the
strategies employed to overcome them. Additionally, it discusses the training
sessions attended, workshops participated in, and the overall skill development
achieved during the internship.

This organization study report serves as a valuable resource for understanding the
intricacies of UTI Asset Management Company Ltd and provides a meaningful
bridge between academic theory and practical industry application.

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 TABLE OF CONTENTS

SL.NO CONTENT PAGE NO

1 INTRODUCTION 08-13

2 INDUSTRY PROFILE &COMPANY 14-35

PROFILE

3 ORGANIZATION STRUCTURE 36-41

4 DEPARTMENTAL STUDY 42-45

5 SWOT ANALYSIS & MC KINSEY 7’S 46-51

MODEL

6 SUMMARY OF FINDINGS, SUGGESTIONS 53-54

AND CONCLUSION

7 LEARNING EXPERIENCE 56-61

8 BIBLIOGRAPHY 62

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 TABLE OF FIGURES

SLNO NAME OF THE FIGURE PAGE NO

2.9.1 Growth of Mutual fund 21

2.10.2 Types of Mutual fund 22

2.15.3 Company profile 33

3.1.1 Organization Structure 37

3.2 Registrar 39

5.2.1 MC Kinsey’s model 49

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CHAPTER 1 – INTRODUCTION

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Introduction
An internship is a period of work experience offered by an organization for a limited duration,
typically ranging from a few weeks to several months. Internships can be part-time or full-time and
are usually undertaken by students or recent graduates looking to gain practical experience in a
particular field or industry. Interns work under the supervision of experienced professionals, learning
about the industry, gaining hands-on skills, and often receiving mentorship and guidance. Internships
can be paid or unpaid, depending on the organization and local regulations.

An internship is a short-term work opportunity provided by companies or organizations, typically to

students or recent graduates. It offers hands-on experience in a specific industry or field, allowing
individuals to apply academic knowledge in real-world settings, gain valuable skills, and explore
potential career paths. Internships can be paid or unpaid and are instrumental in building professional
networks and enhancing future job prospects.

Studying internships is crucial because they offer practical, real-world experience that complements
academic learning. Internships provide opportunities to apply theoretical knowledge in professional
settings, develop industry-specific skills, build networks, and gain insights into potential career paths.
They also enhance resumes, making graduates more competitive in the job market. Overall,
internships bridge the gap between academic knowledge and professional practice, preparing
individuals for successful careers.

In the last decade we have seen enormous growth in the size of mutual fund industry in India.
Especially the private sector has shown treatment growth. With unmatched advances on the
information technology, increased role of the institutional investors in the stock market and the
SEBI still in its infancy, the mutual fund industry players gained unparalleled and unlocked
power. To ensure the safety of investment of small investors against whims and fancies of
professional fund managers have become the need of the hour.

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1.1 NEED FOR THE STUDY

➢ The main purpose of doing this project was to know about mutual fund and its functioning. This
helps to know in details about mutual fund industry right from itsinception stage, growth and
future prospects.

➢ The research involves only a general study related to the investment Awareness of investors
towards mutual funds.

➢ The research would reveal results regarding the Investment Awareness of various investors about
mutual funds and thus in turn, helps the organization to identify the Awareness of various
investors and to improve the marketing ofmutual funds.

1.2 STATEMENT OF THE PROBLEM

Mutual fund is an investment vehicle created with pooling of funds collected from the scattered
investors for the purpose of investing in stocks, bonds, money market instruments or similar assets.
Some have benefited from it and many are not even aware of such a mode of investment. Some of
the investors, with their limited knowledge on this mode, invest in it expecting return higher than
those provided under time deposits in commercial banks if the expected yield under do not come up
instead turn to backfire, they quit from this mode and demotivate new ones from entering. Oneof
the lucrative investment avenues available for investors is mutual fund nowadays. The problem at
hand was to study and measure the awareness level of people regarding mutual funds in the city. To
find out Investors’ awareness about Mutual fund products. The study includes analysis of the
investors on the basis of their investment objectives, age etc. It also examined the position of MF
among investment avenues available for the investors and the past performances of various
schemes from theactive AMCs in Indian market on the basis of NAV & time. So that it can help the
advisors as well as investors to choose the correct portfolio. This study is conductedwith the aim
to understand the extent of awareness of Mutual funds in investors and steps in familiarizing them
among potential investors.

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 1.3 SCOPE OF STUDY

➢ Internship experience plays a vital role for every student to implement their theoretical
knowledge and get a practical knowledge from any organization.
➢ It gives a student the opportunity for career exploitation and development, and to learn new
skills. It offers the employer the opportunity to bring new ideas and energy into the
workplace, develop talent and potentially build a pipeline for future full-time employees.
➢ Investigating the company's position in the market, its competitors, and market trends
affecting the industry.
➢ Understanding the hierarchy, departments, and reporting relationships within the company
by analyzing how various departments function, from production to marketing, and
identifying areas for improvement.
➢ Observing and understanding the values, work culture, and communication patterns within
the organization.
➢ Exploring how the company sets and executes its business strategies to achieve its goals.
➢ Gaining insights into the company's financial health, budgeting, and financial decision-
making processes.

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1.3 OBJECTIVES OF INTERNSHIP

Learning the principles of finance and investment to effectively manage wealth.

➢ Developing strategies to mitigate financial risks and protect wealth against market
fluctuations and uncertainties.
➢ Learning how to allocate assets across various investment vehicles to achieve financial
goals while balancing risk and return.
➢ Understanding tax laws and implementing strategies to minimize tax liabilities while
maximizing returns.
➢ Developing plans to manage and transfer wealth to future generations efficiently,
considering estate taxes and legal considerations.
➢ Learning effective communication and interpersonal skills to build and maintain
relationships with clients, understanding their financial goals and needs.
➢ Understanding ethical guidelines and regulations in wealth management to ensure
compliance and maintain trust with clients.
Overall, the objective is to equip individuals with the knowledge and skills necessary
to effectively manage wealth and achieve long-term financial success for themselves
and their clients.

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1.5 LIMITATIONS OF THE STUDY

➢ LIMITED DURATION:

Internships are typically short-term engagements, and the duration may not be sufficient to
gain in-depth knowledge of all aspects of UTI Mutual Fund's operations.

➢ SCOPE OF WORK:

Interns may be assigned specific tasks or projects, limiting exposure to the broader range of
activities within the organization. This can result in a narrow perspective of the company's
operations.

➢ LIMITED RESPONSIBILITY:

Interns may not be entrusted with high-level responsibilities, and their roles may be more
observational or supportive. This can limit the practical application of skills and knowledge.

➢ ACCESS TO INFORMATION:

Due to confidentiality and security concerns, interns may not have access to certain sensitive
information or strategic discussions, which could limit their understanding of the company's
decision-making processes.

➢ LIMITED NETWORKING OPPORTUNITIES:

Interns might not have as many networking opportunities compared to full-time employees.
Building relationships within the organization can be crucial for future career development.

➢ POSSIBILITY OF MONOTONOUS TASKS:

Some internships may involve repetitive or routine tasks, which may not provide a holistic
view of the organization's operations and may not challenge interns intellectually.

➢ LIMITED EXPOSURE TO MARKET CONDITIONS:

Depending on the role, interns may not have exposure to real-time market conditions or the
dynamics of the financial industry, which could be a limitation in understanding the broader
context of their work.

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 CHAPTER 2
INDUSTRY PROFILE & COMPANY PROFILE

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2.1 BRIEF INTRODUCTION OF UTI MUTUAL FUND

The Indian financial system based on four basic components like Financial Market, Financial
Institutions, Financial Service, Financial Instruments. It plays an important role for smooth
activities for the transfer of the funds and allocation of the funds. The main aim of the Indian
financial system is that providing the efficiently services to the capital market. The Indian
capital market has been increasing tremendously during the second-generation reforms. The
first-generation reforms started in 1991 the concept of LPG. (Liberalization, privatization,
Globalization)

Then after 1997 second generation reforms were started, still the it’s going on, it includes
reforms of industrial investment, reforms of fiscal policy, reforms of ex-imp policy, reforms of
public sector, reforms of financial sector, reforms of foreign investment through the
institutional investors, reforms banking sectors. The economic development model adopted by
India in the post-independence era has been characterized by mixed economy with the public
sector playing a dominating role and the activities in private industrial sector control measures
emaciated from time to time. The last two decades have been a phenomenal expansion in
geographical coverage and the financial spread of our financial system.

The spared of the banking system has been a major factor in promoting financialintermediation
in the economy and in the growth of financial savings with progressive liberalization of
economic policies, there has been a rapid growth of capital market, money market and financial
services industry including merchant banking, leasing and venture capital, leasing, hire
purchasing. Consistent with the growth of financial sector and second generation reforms its
need to fruition of the financial sector. It’s also need to provide the efficient service to the
investor mostly if the investors are supply small amount, in that point of view the mutual fund
play vital for better service to the small investors. The main vision for the analysis for this study
is to scrutinize the performance of five star rated mutual funds, given the weight of risk, return,
and assets undermanagement, net assets value, book value and price earnings ratio.

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2.2 LATEST TRENDS IN COMPANY

2.2.1 Digital transformation:

Embracing technology to enhance customer experience, streamline operations, and offer digital
investment platforms.

2.2.2 Sustainable and ESG Investing:

Increasing interest in Environmental, Social, and Governance (ESG) factors, with more funds
incorporating sustainable and responsible investment strategies.

2.2.3 passive investing:

Growing popularity of index funds and exchange-traded funds (ETFs) as investors seek low-cost
investment options with broad market exposure.

2.2.4 Robo-Advisory Services:

Integration of robo-advisors and automated investment platforms to provide cost-effective and

efficient investment advice.

2.2.5 Global Investing:

Investors exploring opportunities beyond domestic markets, leading to the launch of international or
global mutual funds.

2.2.6 Regulatory Changes:

Adapting to regulatory changes and compliance requirements that may impact fund management and
distribution.

2.2.7 Innovative Fund Offerings:

Introduction of new fund categories or strategies to meet evolving investor needs, such as target-
date funds or thematic funds.

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2.3 BACKGROUND & INCEPTION OF COMPANY

UTI Mutual Fund was established in 2003 as a result of the bifurcation of the Unit Trust of India. It
is sponsored by four major public sector financial institutions - State Bank of India, Punjab National
Bank, Bank of Baroda, and Life Insurance Corporation of India (LIC). UTI Mutual Fund offers a
diverse range of investment products, including equity funds, debt funds, hybrid funds, and other
specialized funds catering to the varied needs of investors.

UTI Mutual Fund has been one of the leading asset management companies in India, managing a
substantial amount of assets across different fund categories. The fund has an extensive distribution
network, including physical branches, online platforms, and tie-ups with various financial institutions
and distributors to reach a broad investor base.

Mutual funds, including UTI, are subject to regulatory oversight by the Securities and Exchange
Board of India (SEBI). SEBI conducts regular inspections and audits to ensure compliance with
regulations, protect investors, and maintain the integrity of the market. UTI Mutual Fund undergoes
regular financial audits conducted by external auditors to ensure transparency and accuracy in
financial reporting. These audits provide insights into the fund's financial health and adherence to
accounting standards.

The fund management company implements robust internal controls and risk management systems
to safeguard investor interests. These aspects are scrutinized during inspections to identify and
mitigate potential risks. SEBI and other regulatory bodies may evaluate the fund's investment
portfolio to ensure that it aligns with the stated investment objectives and follows the regulatory
guidelines.

Inspections may also assess the mechanisms in place for addressing investor grievances and ensuring
transparency in communication.

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 2.4 NATURE OF BUSINESS CARRIED

➢ UTI Mutual Fund is a financial institution that operates in the asset management industry.
The nature of business carried out by UTI Mutual Fund revolves around managing and
offering various mutual fund schemes to investors.

➢ UTI Mutual Fund manages a diverse range of investment products, primarily mutual funds,
on behalf of its investors. The fund's primary responsibility is to invest and manage the pooled
funds collected from individual and institutional investors.

➢ UTI Mutual Fund provides a variety of mutual fund schemes catering to different investment
objectives, risk profiles, and time horizons. These funds may include equity funds, debt funds,
hybrid funds, and other specialized funds tailored to specific investment themes or strategies.

➢ The fund's professionals, including fund managers and analysts, make investment decisions
to build and manage diversified portfolios within each mutual fund scheme. The portfolio
management team aims to optimize returns while managing risks in accordance with the
fund's investment objectives

➢ UTI Mutual Fund may engage in educational initiatives to raise awareness about mutual fund
investing, financial planning, and related topics. This could include seminars, webinars, and
educational materials for investors.

➢ UTI Mutual Fund conducts market research and analysis to make informed investment
decisions. This involves monitoring market trends, economic indicators, and company-
specific factors that may impact investment outcomes

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 2.5 MISSION

• The most trusted and admired brand for all stakeholders.

• The most efficient wealth manager with a global presence.

• Deliver best-in-class customer service.

• The most preferred employers.

• Create innovative products that maximize ROI.

• Socially responsible corporation that focus on well-being of all.

2.6 VISSION
To be the most preferred Asset manager

2.7 VALUES AND GOALS

➢ The goals of mutual fund companies is the creation of wealth for their investors. They aim to
provide attractive returns on investments over the long term by deploying funds in a
diversified portfolio of securities.

➢ Diversification is a key strategy for managing risk. Mutual fund companies aim to spread
investments across different asset classes, industries, and geographic regions to reduce the
impact of poor performance in any one sector.

➢ Mutual fund companies pride themselves on employing experienced fund managers and
investment professionals. These experts conduct research, analyze market trends, and make
informed decisions to maximize returns for investors

➢ Mutual fund companies value transparency and aim to provide clear and accessible
information to investors. This includes regular reporting on fund performance, fees, and
portfolio.

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 2.8 OBJECTIVES

➢ UTI Mutual Fund, like many other mutual funds, aims to generate capital appreciation over
the long term by investing in a diversified portfolio of securities, including equities, debt
instruments, and other financial instruments.

➢ Some UTI Mutual Fund schemes may focus on generating regular income for investors
through investments in income-generating securities, such as bonds, debentures, and other
fixed-income instruments.

➢ It is managed by a team of experienced fund managers who use their expertise to make
investment decisions, with the goal of achieving optimal returns for investors.

➢ Depending on the specific scheme, UTI Mutual Fund may invest in a mix of equities and
debt instruments, balancing the potential for capital appreciation with income generation and
risk management.

2.9 GROWTH OF UTI MUTUAL FUND

By the year 1970, the industry had 361 Funds with combined total assets of 47.6 billion dollars
in 10.7 million shareholder’s account. However, from 1970 and on wards rising interest rates,
stock market stagnation, inflation and investors some other reservation about the profitability
of mutual funds, adversely affected the growth of mutual funds. Hence mutual fund realized
the need to introduce new types of mutual funds, which were in tune with changing
requirements and interests of the investors. The 1970’s sawa new kind of fund innovation;
Funds with no sales commission called “no load” funds. The largest and most successful no-
load family of funds is the Vanguard Funds, created by John Bogle in 1977.

In the series of new product, the first Money Market Mutual Fund (MMMF) i.e. The Reserve
Fund was started in November 1971. This new concept signaled a dramatic change in Mutual
Fund Industry. Most importantly, it attracted new small and individual investors to mutual fund
concept and sparked a surge of creativity in the industry.

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 Figure 2.9.1

Growth of Mutual fund (source: www.utimf.com)

2.10 TYPES OF MUTUAL FUNDS

Wide variety of Mutual Funds Schemes exists to cater to the needs such as financial position, risk
tolerance and return expectations etc. The chart below gives an overview into the existing

Types of schemes in the industry

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 Figure 2.10.2

Types of Mutual Funds (source: www.utimf.com)

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BASED ON MATURITY PERIOD

Open-Ended Funds

You can enter & exit these schemes at any time of the year because these don’t have fixed maturity
dates. The scheme declares Net Asset Value (NAV) on a daily basis. These schemes are highly liquid
as these allow you to buy & sell units at the prevailing NAV as per your convenience.

Close –Ended Funds

This scheme remains open for subscription only for a fixed period. You can buy units of this scheme
at the time of New Fund Offer (NFO) i.e. when it launches for the first time for the subscription.
Afterwards, you can buy/sell units of the scheme on the stock exchange. The company provides
repurchase option for those schemes which are not listed on the stock exchange. Repurchase implies
buy back of units by the fund house from the investor at the current NAV.

BASED ON INVESTMENT OBJECTIVES

Equity Funds

This fund is relevant if you enjoy risk –taking & have an investment horizon of more than five years.
This fund enables wealth creation via appreciation of capital through a majority investment in equity.
While applying for the scheme, you may choose from different investment options like dividend
option, growth option, etc.

Index Funds

These funds imitate the investment mechanism of popular indices like Nifty, BSE Sensitive Index,
etc. These funds invest in the asset classes in the same proportion asis done by the index funds.

Sector-specific Funds

Here, investment is made in one of the sectors like IT, infrastructure, pharmaceuticals, FMCG,
petroleum, etc. as mentioned in the offer document. The returns fluctuate in response to changes in
the particular sector. These funds provide comparatively higher returns but at the same time are
exposed to sector-specific risks.

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Tax –Saving Funds

These are also called Equity Linked Saving Scheme (ELSS) used to save taxes along with capital
appreciation. These funds offer the shortest lock –in period of 3 years, and the portfolio diversifies
into equities of small, mid and large caps as per fund structure. Before investing, do check the
composition of securities in the portfolio in addition to other analytics.

Diversified Funds

Instead of sticking to a particular sector/company, these funds invest in a variety of sectors like the
small, mid & large cap. The large caps provide a stable foundation for the portfolio while mid &
small caps ensure a higher rate of return.

DEBT FUNDS

If regular income and steady returns on investment top your priority chart, then go fordebt funds.
These are lesser risky than equity funds as these extensively invest in fixed

–income securities of the varied investment horizon. The NAV of these funds tends tochanges in
interest rates.

Liquid/Money Market Funds

If your investment horizon is up to one year, then park your money in these funds for liquidity, safety
of capital & moderate returns. These funds invest in fixed-interest bearing short-term instruments
i.e. treasury bills, commercial paper, certificate of deposit, etc.

Gilt Funds

Gilt funds invest primarily in G-sec i.e. government security of medium to long term maturity issued
by the union & state governments. These securities have zero risks of default. However, NAV of
these schemes tends to fluctuate in response to change in theeconomy like a drop-in overall interest
rate.

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Corporate Bond Funds

Corporate Bond Funds are good option if you have a moderate risk appetite coupled with an
investment horizon of around 5 to 10 years. You would get modest growth with regular income but
at the same time be prepared to face credit risk & volatile returns. Also, the longer the maturity
period, the more your investment would be exposed to market vulnerabilities.

Short Term Funds, Medium Term Funds & Long-Term Funds

Short Term Funds primarily invest in short-term debt securities partly in long-term debt. Go for these
funds when you want to fix your surplus funds for 1 to 9 months & require a marginal increase in
your risk appetite.

If you are a conservative investor, then Medium Term Funds are suitable investment option. These
funds invest mainly in debt securities having maturity period up to 3 years & give higher returns in
a rising interest rate regime.

Long Term Funds have investment tenure of more than a decade and the returns are affected by
changes in the interest rate regime in the economy. It is advisable to enter the fund at the time of
falling interest rates & monitor the interest rate movements to exit at a favorable time.

Dynamic Bond Funds

These funds largely invest in long-term debt securities i.e. corporate bonds & government securities
which are highly sensitive to the interest rate regime. Your fund manager would track the interest
rate movements & adjust the maturity profile of the portfolio. When the interest rates rise in the
short-run, he may divert some funds in short-term papers to arrest interest rate risk.

HYBRID/BALANCED FUNDS

If you want moderate growth & steady returns, then invest in these funds. These funds invest in both
equity & debt in a certain proportion as mentioned in the offer document. You would enjoy investing
in this fund if you want higher returns corresponding to increased risk as compared to regular debt
fund.

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Hybrid Fund has following three categories:

Monthly Income Plans (MIPs)

These funds allocate comparatively higher money in debt as compared to equity to provide periodic
dividends coupled with benefits of long-term growth.

Fixed Maturity Plans

These are close-ended schemes which aim at protection of capital & moderate growth by
investment in both debt & equity. The allocation in debt ensures that you get backthe original
investment amount upon maturity & equity portion of allocation provides the return for risk-taking.
These plans need to secure mandatory rating from at least one rating agency.

Capital Appreciation Plans

These are close-ended schemes which invest both in rated debt instruments & sharesof companies.
The aim is capital appreciation via participation in the growth of these companies.

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2.11 REGULATORY OF MUTUAL FUND IN INDIA

➢ SEBI

The capital market regulates the mutual funds in India. SEBI requires all mutual funds to be
registered with them. SEBI issues guidelines for all mutual funds operations-investment, accounts,
expenses, etc. Recently, it has been decided that Money Market Mutual Funds of registered mutual
funds will be regulated by SEBI through (Mutual Fund) Regulation 1996.

➢ RBI

RBI, a supervisor of the banks owned Mutual Funds- As banks in India come under the regulatory
Jurisdiction of RBI, banks owned funds to be under supervision of RBI and SEBI. RBI has
supervisory responsibility over all entities that operate in the money markets.

➢ MINISTRY OF FINANCE(MOF)

Ministry of Finance ultimately supervises both the RBI and SEBI and plays the role of apex authority
for any major disputes over SEBI guidelines.

➢ COMPANY LAW BOARD

Registrar of companies is called Company Law Board. AMCs of Mutual Funds are companies
registered under the companies Act 1956 and therefore answerable to regulatory authorities
empowered by the Companies Act.

➢ STOCK EXCHANGE

Stock Exchanges are self-regulatory organizations supervised by SEBI. Many closed ended funds of
AMCs are listed as stock exchanges and are traded like shares.

➢ OFFICE OF THE PUBLIC TRUSTEE

Mutual fund being public trust is governed by the Indian Trust Act 1882. The board of trustees
Company is accountable to the office of public trustee, which in turn reports to the charity
commissioner

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2.12 THE WAY & TYPE TO INVEST IN MUTUAL FUND

Mutual fund normally come out with an advertisement in newspaper publishing the date of launch
of the new schemes. Investors can also contact the agents and distribution of mutual funds who are
spread all over the country for necessary information and application forms. Forms can be deposited
with mutual funds through the agents and distribution who provide such services. Now days, the post
offices and banks also distribute the units of mutual funds. However, the investors may please note
that the mutual funds schemes being marketed by banks and post offices should not be taken as
their own schemes and no assurance of returns is given by them. The only role of banks and post
offices is to help in distribution of mutual funds schemes to the investors. Investors should not be
carried away by commission/gifts given by agents/distributors for investing in a particular scheme.
On the other hand, they must consider the track record of the mutual fund and should take objective
decision.

ONE TIME INVESTMENT

The amount that has to be invested in onetime is known as Onetime Investment.The investors has to
pay the whole amount at once. The minimum amount is Rs.5000 and maximum is as per the
investor’s choice. This investment is generally preferred for the business man who is able to pay at
one time.

SYSTEMATIC INVESTMENT PLAN(SIP)

The amount that has to be invested through same monthly installment is known as Systematic
Investment Plan. The investor has to pay the minimum amount Rs.1000 monthly for all equity and
balanced schemes like that for 6 months. And Rs.500 monthly for Tax Saver scheme like that for 12
months. The minimum amount that the investor has to invest is Rs.6000 and maximum as per their
choice. This type of investment is generally preferred for the salaried people.

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2.13 RISKS ASSOCIATED WITH MUTUAL FUNDS

The most important relationship to understand is the risk-return trade-off. Higher the risk greater the
returns/loss and lower the risk lesser the returns/loss.

Hence it is up to you, the investor decides how much risk you are willing to take. In order to do this,
you must first be aware of the different types of risks involved with your investment decision.

MARKET RISK

Sometimes prices and yields of all securities rise and fall. Broad outside influences affecting the
market in general leads to this. This is true, may it be big corporation or smaller mid-sized companies.
This is known as Market Risk. A Systematic Investment Plan(SIP) that works on the concept of
Rupee Cost Averaging(RCA) might help mitigate this risk.

CREDIT RISK

The debt services ability (may it be interest payment or repayment of principal) of a company through
its cash flows determines the Credit Risk faced by you. This credit risk is measured by independent
rating agencies like CRISIL who rate companies and their paper. An ‘AAA’ rating is considered the
safe whereas a ‘D’ rating is considered poor credit quality. A well-diversified portfolio might help
mitigate this risk.

INFLATION RISK

Inflation is the loss of purchasing power over time. A lot of times people make conservative
investment decisions to protect their capital but end up with a sum of money that can buy less than
what the principal could at the time of the investment. This happen when inflation grows faster than
the return on your investment. A well-diversified portfolio with some investment in equities might
help mitigate this risk.

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INTEREST RATE RISK

In a free-market economy interest rates are difficult if not impossible to predict. Changes in interest
rates affect the prices of bonds as well as equities. If interest rates rise the prices of bonds fall and
vice versa. Equity might be negatively affected as well in a rising interest rate environment. A well-
diversified portfolio might help mitigate this risk.

POLITICAL RISK

Changes in government policy and political decision can change the investment environment. They
can create a favorable environment for investment or vice versa.

LIQUIDITY RISK

Liquidity risk arises when it becomes difficult to sell the securities that one has purchased. Liquidity
Risk can be partly mitigated by diversification, staggering of maturities as well as internal risk
controls that lean towards purchase of liquid securities. You have been reading about diversification
above, but what is it? Diversification the nuclear weapon in your arsenal for your fight against risk.
It simply means that you must spread your investment across different securities (stocks, bonds,
money market instruments, real estate, fixed deposits etc.) and different sectors (auto, textile,
information technology etc.). This kind of a diversification may add to the stability of your returns,
for example during one period of time equities might underperform but bonds and money market
instruments might do well enough to offset the effect of a slump in the equity markets. Similarly,
the information technology sector might be faring poorly butthe auto and textile sectors might do
well and may protect your principal investments as well as help you meet your return objectives.

30
2.14 INVESTMENT STRATEGIES IN MUTUAL FUNDS

SYSTEMATIC INVESTMENT PLAN (SIP): under this a fixed sum is invested each month
on a fixed date of a month. Payments are made through postdated cheques or direct/auto debit
facilities. The investor gets fewer units when the NAV is high and more units when the NAV
is low. This is called as the benefit of Rupee Cost Averaging (RCA).

SYSTEMATIC TRANSFER PLAN (STP): under this an investor invests in debt-oriented

fund and gives instructions to transfer a fixed sum, at a fixed interval, to an equity scheme of
the same mutual fund.

SYSTEMATIC WITHDRAWAL PLAN (SWP): if someone wishes to withdraw from a

mutual fund then he can withdraw a fixed amount each month.

31
2.15 COMPANY PROFILE
UTI MUTUAL FUND was carved out of the erstwhile Unit Trust of India (UTI) as a Securities
and Exchange Board of India (SEBI) registered mutual fund from 1 Feb 2003.The Unit Trust
of India Act 1963 was repealed, paving way for the bifurcation of UTIinto: Specified
undertaking of Unit Trust of India (SUUTI) and UTI mutual fund (UTIMF).

Formerly Unit Trust of India

Company type Public

Traded as • BSE: 543238

• NSE: UTIAMC

Industry Investment management

Founded 1963; 61 years ago

Headquarters Mumbai, Maharashtra, India

Area served • India

• Dubai
• London
• Singapore

Key people Imtaiyazur Rahman

(Managing Director & CEO)

Products • Mutual funds

• Exchange-traded funds
• Index funds
• Fund of funds
• Gold exchange-traded
products
• Commodities
• Real estate investment
trust
• Government bonds
• Corporate bonds

32
 • Asset management
• Risk management
• National Pension System

AUM ₹283,026
crore (US$35 billion) (December
2023)[1]

Owner • Life Insurance Corporation

of India (18.5%)
• Bank of Baroda (18.5%)
• Punjab National
Bank (18.5%)
• State Bank of
India (18.5%)
• T. Rowe Price (23%)

Number of 1,422 (2023)

employees

Website www.utimf.com

figure 2.15.3

UTI company profile (source: www.wikipedia.org) UTI Asset Management company

UTI ASSET MANAGEMENT COMPANY

T Rowe Price Group Inc (TRP Group), through its wholly owned subsidiary T. Rowe Price
Global Investment Services Ltd. (TRP), has acquired a 26% stake in UTI Asset Management
Company Limited (UTI AMC).

UTI Mutual Fund is the oldest and one of the largest mutual funds in India with over 10 million
investor accounts under its 230 domestic schemes/plans as of September 2017.

33
UTI Mutual Fund has a nationwide distribution network, which is spread across the length and
breadth of the country. Its distribution network comprises over 48000 AMFI/NISM certified
Independent Financial Advisors and 174 Financial Centers.

UTI Mutual Fund has been the pioneer for launching various schemes viz. UTI Unit Linked
Insurance Plan (ULIP) with life and accident cover (Launched in 1971), UTI Master share
(Launched in 1986), India's first Offshore Fund – India fund (Launched in 1986), UTI Wealth
Builder Fund, the first of its kind in the Indian mutual fund industry combining different asset
classes i.e. equity and gold which are lowly correlated.

The 7th largest asset management company in India in terms of mutual fund AUM as of Sep
30,2019, according to CRISIL. Our history and track record in the mutual fund industry, strong
brand recognition, distribution reach, performance and client relationships provide a platform
for future growth.

A professionally managed company led by our Board of Directors and a dedicated and
experienced management team. For purposes of the SEBI Mutual Fund Regulations, our four
sponsors are the State Bank of India (“SBI”), Life Insurance Corporation of India (“LIC”),
Punjab National Bank (“PNB”) and Bankof Baroda (“BOB”) (collectively, the “Sponsors”),
each of which has the Government of India as a majority shareholder. T. Rowe Price Group,
Inc., a global asset management company, is our other major shareholder (through its
subsidiary T. Rowe Price International Ltd. (“TRP”)).

National footprint and offer our schemes through a diverse range of distribution channels. As
of September 30, 2019, our distribution network includes 163 UTI Financial Centres
(“UFCs”), 273 Business Development Associates (“BDAs”) and Chief Agents (“CAs”) (46 of
whom operate OfficialPoints of Acceptance (“OPAs”)) and 33 other OPAs, most of which are
in each case located in B30 cities. Our IFAs channel includes approximately 51,000 Mutual
Fund Distributors (“MFDs”) as of September 30, 2019.

34
2.16 Key Managerial Personnel

Senior Management

Imtaiyazur Rahman – Chief Executive Officer & Whole-time Director

Surojit Saha – Chief Financial Officer

Arvind Patkar – Company Secretary

Amandeep Chopra - Group President & Head of Fixed Income

Vetri Subramaniam - Group President & Head of Equity

Indranil Choudhury - President & Head of Human Resource

Debashish Mohanty - President & Head of Retail & Investor

ServiceManagement

Gaurav Suri - Senior Executive Vice President & Head of Marketing

Rakesh Trikha - Senior Executive Vice President & Country Head of Banks &
National Distributors

Sandeep Samsi - Executive Vice President, Executive Assistant to ManagingDirector

& Head of Corporate Strategy & Communications

Siddhartha Dash - Executive Vice President & Country Head of Public Sector
Undertaking Clients

Vinay Lakhotia - Head of Operations

Vivek Maheshwari - Senior Executive Vice President & Head of Risk &
Compliance Officer
35
 CHAPTER 3
ORGANIZATION STRUCTURE

36
3.1 ORGANIZATION STRUCTURE OF MUTUAL FUNDS

Mutual funds have organization structure as per the Security Exchange Board of India
guideline, Security Exchange Board of India specified authority and responsibility of Trustee
and Asset Management Companies. The objective is to be controlling, to promoted, to regulate,
to protect the investors right and efficient trading of units. Operations of mutual fund start with
investors save their money on mutual fund, then Mutual Fund manager handling the funds and
strategic investment on scrip. As per the objectives of scheme manager selected scrips. Unit
value will become high when fund manager investment policy generates the return on capital
market. Unit return depends on fund return and efficient capital market. Also affects
international capital market, liquidity and at last economic policy. Below the graph indicates
how the process was going on to investors to earn returns. Mutual fund manager having high
responsibility inside of return and how to minimize the risk.

Figure 3.1.1

Organization structure of UTI (source: www.utimf.com)

37
The Mutual fund organization as per the SEBI formation and necessary formation is needed for
smooth activities of the companies and achieved objectives. Transfer agent and custodian play role
for dematerialization of the fund and unit holders hold the account statement, but custody of the unit
is on Asset Management Company. Custodian holds all the fund units on dematerialization form.
Sponsor had decided the responsibility of custodian when investor to purchase the fund and to sell
the unit. Application forms, transaction slip and other requests received by transfer agent, middlemen
between investors and Asset Management Companies.

Sponsor
Sponsor is the person who acting alone or in combination with another body corporate establishes a
mutual fund. Sponsor must contribute at least 40% of the net worth of the Investment managed and
meet the eligibility criteria prescribed under the Securities andExchange Board of India (Mutual
fund) regulations,1996. The sponsor is not responsibleor liable of any loss or shortfall resulting from
the operation of the Schemes beyond the initial contribution made by it towards setting up of the
Mutual Fund.

Trust
The Mutual Fund is constituted as a trust in accordance with the provisions of the India Trusts Act,
1882 by the Sponsor. The Trust deed is registered under the Indian Registration Act,1908.

Trustee
Trustee is usually a company (corporate body) or a Board of Trustees (body of individuals). The
main responsibility of the trustee is to safeguard the interest of the unit holders and ensure that the
AMC functions in the interest of investors and in accordance with the SEBI (Mutual funds)
regulations,1996, the provisions of the Trust Deed and the offer Documents of the respective
Schemes. At least 2/3rd directors of the trustee are independent directors who are not associated with
the sponsor in anymanner.

38
 3.2Asset Management Company (AMC)

The AMC is appointed by the trustee as the Investment Manager of the Mutual fund. The AMC is
required to be approved by the Securities and Exchange Board of India (SEBI) to act as an asset
management company of the Mutual fund. At least 50% of the directors of the AMC are independent
directors who are not associated with the sponsor in any manner. The AMC must have a net worth
of at least 10 cores at all times.

Registrar and Transfer agent

The AMC if so authorized by the Trust Deed appoints the Registrar and Transfer Agent to the Mutual
Funds. The registrar processes the application form, redemption requests and dispatches account
statements to the unit holders. The registrar and Transfer agent also

handles communications with investors and updates investor records.

Figure 3.2

Registrar of UTI (source: www.utimf.com)

39
CUSTODIAN

Citibank NA

Provide post-trading and custodial services to the Mutual fund.

Keep Securities and other instruments belonging to the scheme in safe custody.

Ensure that the benefits due to the holdings of the Mutual funds are recoveredand

Be responsible for loss of or damage to the securities on its part in the part of itsapproved agents.

REGISTRARS

All UTI Mutual Fund schemes are managed by KFin Technologies Private Limited.

The Registrar is responsible for carrying out diligently the functions of a Registrar and Transfer
Agent and will be paid fees as set out in the agreement entered into with it and as per any modification
made thereof from time to time.

UTI Trustee Company private Limited, a company incorporated under the Companies Act,1956 is
the Trustee of transferred/migrated schemes, which is the first and sole trustee of the Mutual fund
under the Trust deed dated Dec 9,2002 executed betweenthe sponsors and the Trustee company
(the trustee).

Registered office: -

UTI Tower, GN Block, Bandra – Kurla complex, Bandra (east), Mumbai-400051

40
TRUSTEES

• Mr. A Ramesh Kumar – Director of UTI Trustee Company

• Mr. Suhail Nathani – Director of UTI Trustee Company
• Mr. Shiva Kumar – Director of UTI Trustee Company
• Mr. S K Kapahi – Director of UTI Trustee Company
• Ms. Mukeeta Jhaveri – Director of UTI Trustee Company

FUND MANAGERS

• Amandeep Chopra
• Amit Sharma
• Ajay Tyagi
• Sachin Trivedi
• Sharwan Kumar Goyal
• Sudhir Agrawal
• Swati Kulkarni
• Vishal Chopda
• Amit Premchandani
• Ankit Agarwal
• Ritesh Nambiar
• Sanjay Ramdas Dongre
• V Srivatsa
• Sunil Patil
• Vetri Subramaniam

41
 CHAPTER 4
DEPARTMENTAL STUDY

42
4.1 DEPARTMENTS OF ORGANIZATION
Departments are the pillars of whole organization. The entire organization has been divided into
small section of department each department works towards the organization. Each department has
different strategies where each employee will be working towards the goals of organization.

These are the different functioning departments in UTI Mutual Fund

1. Finance Department

2. HR Department

3. Marketing Department

4. Operations Department

5. Technical Department

I have worked in Finance department team as operational intern and I have got an overview and got
to know working culture.

FINANCE DEPARTMENT
Finance department is responsible for maintaining accurate and up-to-date accounting records for
each mutual fund scheme. It involves recording and tracking all financial transactions related to fund
investments, redemptions, income, and expenses. Preparation and dissemination of financial reports,
including NAV (Net Asset Value) calculations, to investors and regulatory authorities.

Objectives of the Finance department:

➢ Developing and managing budgets for various operational activities.

➢ Managing the fund's cash flow and ensuring sufficient liquidity to meet redemption requests.

➢ Handling financial inquiries from investors, addressing concerns, and providing necessary
financial information.

43
MARKETING DEPARTMENT
Marketing department is the core department which deals with all the marketing of company product
or service. This department not only deals with customers or just campaigning the also look into
company investors and creates an image and good will.

Objectives of marketing department:

➢ To promote about the company in creative ways and provide customer satisfaction by the
products and services.

➢ To create good demand on products and brand image for the company

➢ To maintain customer relation and generating opportunity.

HR DEPARTMENT
An organization division that supervises employees and makes sure they are satisfied and have what
they need to do their jobs is the human resources (HR) department. The goal of HR departments is
to give businesses a clear framework, increase efficiency, and enhance workplace culture. Human
resources departments can help businesses locate competent candidates in a market that is continually
changing.

Objectives of the HR department:

➢ To maintain company culture and always keep looking into employee recruitment

➢ To attain goals of organization and creating a good work culture within the organization.

➢ To encourage new talent and regular monitoring of employee.

44
OPERATIONS DEPARTMENT
Operations departments manage all the data and records of each and everything outgoing and
incoming process of company. In addition to it they will be closely looking to each and every team
and every division of company.

Objectives of operation department

➢ To make sure the quality is good for the customers and ensuring that they won’t face any
issues regarding product

➢ To make the usage of all resources in right way and attaining objective of the company

➢ To address the operations of internship programs for registered students that they are getting
classes in-time and all the content as promised.

TECHNICAL DEPARTMENT
Technical department handles all the work related to internet and it is also part of creating awareness
through online social media sites and this department mainly handles with Wi-Fi issues, internet
issues, calls, emails, etc. inspects the work from all the departments and the progress of the
management quality, safety, and operations and technical issue of business.

Objectives of Technical department:

➢ To take care of all the internet-based things and ensuring that company won’t face any
problem technically.

➢ To constantly improve their sufficient resources and appropriate solutions for all the issues.

➢ To maintain all technical functionalities in the organization.

45
 CHAPTER 5
SWOT ANALYSIS & MC KINSEY’S 7S MODEL

46
 5.1 SWOT ANALYSIS

STRENGTHS

➢ Mutual fund companies often provide educational resources and customer support services
to help investors make informed decisions. UTI Mutual Fund may offer such resources to
enhance investor awareness and understanding.

➢ The fund house may have access to in-depth research and analysis capabilities, helping them
make informed investment decisions. This can contribute to identifying potential investment
opportunities and managing risks effectively.

➢ UTI Mutual Fund typically offers a diverse range of mutual fund schemes across asset
classes, including equity, debt, hybrid, and international funds. This allows investors to
choose funds that align with their risk tolerance and investment goals.

WEAKNESS

➢ Review the recent performance of UTI Mutual Fund schemes. Analyze how well they have
performed compared to their benchmark indices and peer funds.

➢ Evaluate the expertise and track record of the fund managers managing UTI Mutual Funds.
Changes in fund management can sometimes impact performance.

➢ Look into any specific issues or challenges faced by individual funds within the UTI Mutual
Fund lineup. This could include changes in the fund's investment strategy, portfolio turnover,
or asset allocation.

➢ Monitor investor sentiment towards UTI Mutual Funds. High redemptions or concerns
among investors could indicate perceived weaknesses.

47
 OPPORTUNITIES

➢ UTI Mutual Funds offer a range of funds across different asset classes, such as equity, debt,
hybrid, and thematic funds. Investors have the opportunity to diversify their investment
portfolios by choosing funds that align with their risk tolerance, investment goals, and time
horizon.

➢ UTI Mutual Funds are managed by experienced fund managers who make investment
decisions based on thorough research and analysis. Investors can benefit from the expertise
of these professionals in navigating the dynamic financial markets.

➢ Assessing the historical performance of UTI Mutual Funds can provide insights into their
track record. Past performance is not indicative of future results, but it can help investors
understand how a fund has performed under various market conditions.

➢ UTI Mutual Funds offer SIPs, allowing investors to invest fixed amounts at regular intervals.
This systematic approach can help investors benefit from rupee cost averaging and potentially
reduce the impact of market volatility.

THREATS

➢ Mutual funds invest in financial markets, and fluctuations in stock prices, interest rates, and
other market factors can impact the fund's performance.

➢ Economic downturns, recessions, or financial crises can negatively affect the performance of
mutual funds and the value of their investments.

➢ If a mutual fund invests in fixed-income securities or other debt instruments, there is a risk
of default by the issuer, leading to potential losses.

➢ Negative publicity, legal issues, or poor performance can harm the reputation of a mutual
fund and lead to a loss of investor confidence.

➢ With increased reliance on technology, mutual funds are vulnerable to cybersecurity threats
such as data breaches and unauthorized access to sensitive information.

48
 5.2 APPLICATION OF MCKINSEY’S SEVEN S

MODEL

Figure 5.2.1

MCKINSEY’S MODEL (source: www.utimf.com)

The “McKinsey 7s model” is a framework and strategic tool that aids businesses in evaluating their
performance. The seven important components of this strategy aid in focusing management and
regular improvement for organizations.

49
5.2.1 HARD COMPONENTS

The hard elements of the model are clearer to define, more concrete in form, and influenced by the
organization's leadership and management.

5.2.1a STRATEGY:

This element refers to the overall plan that guides the actions and decisions of the organization. For
UTI Mutual Fund, the strategy might involve investment approaches, fund offerings, target markets,
and growth plans.

5.2.1b SYSTEMS:

Systems encompass the processes, procedures, and information technology that support the daily
operations of the organization. For UTI Mutual Fund, this could include the technology systems used
for trading, risk management, and customer service.

5.2.2 SOFT COMPONENTS

This involves the organization's formal hierarchy, reporting lines, and the arrangement of its units.
In the context of UTI Mutual Fund, it could involve how different departments and teams are
organized to manage various aspects of the fund, such as portfolio management, operations, and
marketing.

50
5.2.2a SKILLS

Skills refer to the capabilities and competencies of the organization's workforce. In the case of UTI
Mutual Fund, this could involve the skills of fund managers, analysts, and other professionals
managing various aspects of the fund.

5.2.2b STYLE:

Style reflects the leadership and management approach within the organization. For UTI Mutual
Fund, it might include the leadership style of top executives and how decisions are made and
communicated.

5.2.2c STAFF:

This element focuses on the organization's human resources, including the number, type, and
deployment of employees. In the context of UTI Mutual Fund, it could involve considerations such
as the recruitment and retention of skilled professionals in the financial and investment industry.

5.2.2d SHARED VALUES:

Shared values represent the core beliefs and principles that guide decision-making and behavior
within the organization. This might include UTI Mutual Fund's commitment to transparency,
customer service, and ethical investment practices.

51
 CHAPTER 6
SUMMARY OF FINDINGS, SUGGESTIONS AND
CONCLUSION

52
 6.1 FINDINGS
In UTI Mutual fund as per study we are getting several findings regarding different funds

➢ In UTI Mutual fund assess the risk management practices employed to mitigate
market risks and protect investor interests.

➢ Study the demographics of investors in UTI Mutual Fund to understand their

preferences, behaviors, and needs.

6.2 SUGGESTIONS

➢ The company should give the knowledge regarding Mutual Fund through various sources
like more advertisements, T.V. programmes, etc. about what it is? How it works? How to
handle its? What is its benefit for us with its advertisements or in programmes. Because many
people have heard about it but don’t know what it is?

➢ The company should also attract the medium level Income people by showing them the
benefits of the liquidity funds for the short Term to attract them.

➢ The company should also attract the customer through different schemes who having
knowledge about the Mutual Funds but not investing in Mutual Funds.

➢ The company should also make aware the people about the AMFI exam and should motivate
them to be financial advisor to get more business.

➢ The company should give information regarding Tax benefit to Invest into Mutual Fund.

53
CONCLUSION

UTI Mutual Fund has a nationwide distribution network comprising over 48,000AMFI/NISM
Certified independent financial advisors and 174 financial centers. Mutual Fund is the oldest mutual
fund company in India with over 12 million investor accounts under its 230 domestic schemes as of
September 2023. UTI Mutual Fund has been the pioneer for launching various schemes. Unit Linked
Insurance Plan (ULIP) with life and accident cover (Launched in 1971), UTI Master share (Launched
in 1986), India's first Offshore Fund – India fund (Launched in 1986), UTI Wealth Builder Fund, the
first of its kind in the Indian mutual fund industry combining different asset classes i.e. equity and
gold which are lowly correlated.

It's essential for prospective distributors to check UTI Mutual Fund's official website or contact their
authorized representatives directly for the most accurate and up-to-date information on the
empanelment process and requirements, by comparing these parameters between UTI Mutual Funds
and HDFC Mutual Funds, investors can make informed decisions based on their individual
preferences, risk tolerance, and investment objectives. It's essential to conduct thorough research and
consider factors beyond just performance when selecting mutual fund investments.

While approaching investors about SIP first you need to ensure thorough understanding of what SIPs
are, how they work, their benefits, and potential risks. This will enable you to communicate
effectively with potential investors. Identify your target audience based on demographics, financial
goals, risk tolerance, and investment preferences. SIPs are suitable for individuals looking for long-
term wealth creation with disciplined investing.

54
 CHAPTER 7
LEARNING EXPERIENCE

55
6.1 LEARNINGS
Communicating with new investors in UTI Mutual Fund requires a tailored approach to provide them
with the information they need to feel confident in their investment decision. Communicating with
new people effectively involves being approachable, respectful, and engaging.

6.1.1 Here's how you can effectively communicate with new investors.
• Utilize email newsletters or updates to provide information on fund performance, market insights,
and any regulatory changes.

• Host webinars or virtual meetings to engage investors directly, allowing for Q&A sessions and
discussions on investment strategies.

• Maintain an active presence on social media platforms, sharing relevant news, educational content,
and answering queries.

• Offer personalized communication channels such as phone calls or one-on-one meetings for
investors who prefer direct interaction.

• Provide regular updates through the UTI Mutual Fund website, including blog posts, videos, and
downloadable resources

6.1.2 To check the document of investors and inform them about any updates
• Begin by reviewing the documents of the investors to ensure accuracy and completeness. This may
include contact information, investment preferences, and any other relevant details

• Identify any changes or updates that need to be communicated to the investors. This could be related
to account information, regulatory requirements, fund performance, or any other pertinent
information.

• Draft a clear and concise message to inform the investors about the updates. Include relevant
details, such as what has changed, why it's important, and any actions they may need to take.

• Monitor responses and address any questions or concerns raised by the investors promptly. Follow
up with reminders or additional information as necessary to ensure that they are informed and
comfortable with the updates.
56
6.1.3 UTI Mutual Fund offers various types of form filling schemes to cater to
different investment needs and preferences of investors.
Some common types include:

➢ Physical Forms: Traditional paper forms that investors fill out manually and submit physically
to UTI Mutual Fund offices or authorized centers.

➢ Online Forms: Forms available on UTI Mutual Fund's website or online platforms where
investors can fill out their details electronically. These forms are submitted digitally, typically
through a secure online portal.

➢ Mobile App Forms: Some mutual fund companies, including UTI, may offer mobile
applications where investors can fill out and submit forms directly from their smartphones. These
apps provide convenience and accessibility for investors on the go.

➢ E-KYC: UTI Mutual Fund may provide electronic Know Your Customer (e-KYC) forms,
allowing investors to complete the KYC process online without the need for physical documents.
This streamlines the onboarding process for new investors.

➢ ARF (Auto Redemption Facility) Forms: These forms enable investors to set up automatic
redemption of their investments at predefined intervals or when certain conditions are met. It offers
convenience for regular income or liquidity needs.

➢ SWP (Systematic Withdrawal Plan) Forms: Investors can opt for SWP to periodically
withdraw a fixed amount or a percentage of their investment from their mutual fund holdings. UTI
Mutual Fund provides forms for setting up and managing SWP arrangements.

➢ SIP (Systematic Investment Plan) Forms: For investors looking to invest regularly, SIP forms
allow them to set up automatic monthly investments into mutual funds. UTI offers various SIP
schemes with flexible options.

57
6.2 WEEKLY REPORT

1ST WEEK

DATE LEARNINGS

18-12-2023 Company overview and knowledge abouts Funds

19-12-2023 Company overview and knowledge abouts Funds

20-12-2023 Company overview and knowledge abouts Funds

21-12-2023 Company overview and knowledge abouts Funds

22-12-2023 Training session on Psychology of investing

2nd WEEK

DATE LEARNINGS
25-12-2023 Communicate with various investors & fund distributors

26-12-2023 Communicate with various investors & fund distributors

27-12-2023 Communicate with various investors & fund distributors

28-12-2023 Communicate with various investors & fund distributors

29-12-2023 Training session on financial planning for investors

58
3rd WEEK

DATE LEARNINGS
1-1-2024 Check the documents of investors and inform them about updation

2-1-2024 Check the documents of investors and inform them about updation

3-1-2024 Check the documents of investors and inform them about updation

4-1-2024 Check the documents of investors and inform them about updation

5-1-2024 Training session on Portfolio Monitoring and Rebalancing

4th WEEK

DATE LEARNING

08-01-2024 Know about form filling of different schemes

09-01-2024 Know about form filling of different schemes

10-01-2024 Tele-Calling

11-01-2024 Tele-Calling

12-01-2024 Training session on Alternative Investment Options

59
5th WEEK

DATE LEARNINGS
15-01-2024 Tele-Calling

16-01-2024 Tele-Calling

17-01-2024 Tele-Calling

18-01-2024 Tele-Calling

19-01-2024 Training session on Regulatory Reporting

6th WEEK

DATE LEARNINGS

22-1-2024 Learnt about Updation and KYC doc

23-1-2024 Learnt about Updation and KYC doc

24-1-2024 Learnt about Updation and KYC doc

25-1-2024 Tele-Calling

26-1-2024 Training session on Compliance and Regulations

7th WEEK

DATE LEARNING

29-01-2024 KYC registration

30-01-2024 KYC registration

31-01-2024 Approach investors about SIP

01-02-2024 Approach investors about SIP

02-02-2024 Training session on TAXATION

60
8th WEEK

DATE LEARNINGS

05-02-2024 Compare and report UTI Mutual Funds with other company
funds

06-02-2024 Compare and report UTI Mutual Funds with other company
funds

07-02-2024 Study on fund performance

08-02-2024 Study on fund performance

09-02-2024 Training session on Communication skills for MFD’s

9th WEEK

DATE LEARNINGS

12-02-2024 Approach for empanelment of new Mutual Fund Distributors

13-02-2024 Approach for empanelment of new Mutual Fund Distributors

14-02-2024 Approach for empanelment of new Mutual Fund Distributors

15-02-2024 Approach for empanelment of new Mutual Fund Distributors

16-02-2024 Training session on Digital Marketing

61
BIBLIOGRAPHY

References:

UTI ASSET MANAGEMENT COMPANY LTD

➢ www.utimf.com

➢ www.wikipedia.com

62