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Web Site Management

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23 views

Web Site Management

Uploaded by

saifiimrankhan2006
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Web Site Management: - The administration and control of the hardware and software used

in a Web site. There are a variety of monitoring and analysis tools that report on usage,
missing links and files as well as performance, all of which keeps a site intact and running
smoothly.

The Elements of Website Management:-


The Website Management Model is composed of four elements, each of which encompasses a
set of management activities. These are:
• Website Maintenance.
• Website Development.
• Website Governance.
• Website Infrastructure.
To introduce the model we will begin with a brief overview of the elements from which it is
composed. These will then be explored in detail (in the following chapters) in order to reveal the
people, processes, technology and other resources upon which they rely.

Website Maintenance
Website Maintenance comprises all the activities needed to ensure the operational integrity of a
site. In other words, it is about making sure a website runs smoothly and according to plan. learn
exactly what this means in terms of administration and workload.
Website Development
Website Development encompasses the broad set of activities needed to create and review a
website (or add a new section to an existing site). The activities from which Website
Development is composed are:
• Planning
• Content
• Design
• Construction
• Testing
• Hosting
• Publicity
• Review
These activities are themselves bounded by the objectives of the business and the needs of users,
which in turn help determine the overall character of a site.
Website Governance
Presiding over the elements of Maintenance and Development is Website Governance. While
frequently upstaged by more visible aspects of management, this represents the true centre of
gravity on a site. The objective of Website Governance is to ensure a controlled approach to site
management—from planning and design through to maintenance and infrastructure. Without
Governance there is no-one to say what is or is not allowed. Ultimately, this means no control
and no direction.
Website Infrastructure
Finally, providing a secure foundation for technical operations is Website Infrastructure. Website
Infrastructure embraces all of the activities and resources needed to select and build an internal
hosting solution, including hardware, software and staff skills. That summaries the elements of
the Website Management Model. As you have seen, a wide range of activities are covered. No
doubt, this may have set some alarm bells ringing. "Oh my God, I am going to need a dozen
people to manage this thing!" Needless to say, you won’t. Many websites operate very
effectively with small teams—often just two
or three people. Activities that cannot be covered internally are
contracted to external consultants on an as-needed basis. All that matters
is that the website is being properly managed for the benefit of your
customers.
Chapter One: Website Management Model
6
And it is with customers that we will begin our review. After all, they are
the people who really matter, right? Yet, how can you be sure customers
are satisfied by their online experience or that your website is performing
well on a day-to-day basis?
The only way to find out is to advance towards the coal-face and
evaluate how well the activities of Website Maintenance are carried out.

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