COVER PAGE AND DECLARATION

Master of Business Administration (M.B.A.)

General Managament
Specialisation:

Module Code & "MGT540 - MARKETING MANAGEMENT MBA -EIU"

Module Title:
MAHMOUD MOHAMED ABDEALLA AHMED
Students’
Full Name:
3983 Words
Word Count:

Date of SEPTEMPER /2020

Submission:

I confirm that this assignment is my own work, is not copied from any other person's
work (published/unpublished), and has not been previously submitted for assessment
elsewhere.

E-SIGNATURE:

DATE: SEPTEMPER / 2020

EIU Paris City Campus

Address: 59 Rue Lamarck, 75018 Paris, France | Tel: +33188320435 | Mobile/WhatsApp: +33607591197 | Email: [email protected]

EIU Corporate Strategy & Operations Headquarter

Address: 12th Fl. Amarin Tower, 496-502 Ploenchit Rd., Bangkok 10330, Thailand | Tel: +66(2)256923 & +66(2)2569908 |
Mobile/WhatsApp: +33607591197 | Email: [email protected]
MARKETING PLAN OF LIFEWATER COMPANY

MARKETING PLAN OF LIFEWATER COMPANY

(Tranquil Water)

presented to:- ceo

presented by:- mahmoud moh`d abdulaal

SEPTEMPER/2020

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MARKETING PLAN OF LIFEWATER COMPANY

CONTENT

NO,
Description
1 Introuduction 4

2 1-Executive summary 5

3 2- Pestel Analysis 6

- Politics……………………………………………….
- Economic…………………………………………….
- Social………………………………………………...
- Technology…………………………………………..
- Environment…………………………………………
- Legal ………………………………………………..
4 3-SWOT Analysis 14

- Strenghth……………………………………………….
- Weakneth………………………………………………
- Oppourtunity……………………………………………
- Threats…………………………………………………..
5 4- Segmentation, Targeting and Positioning (STP) 15
- Segmentation………………………………………….
- Targeting………………………………………………
- Positioning…………………………………………….
6 5-Marketing objective 18

7 19
6-Marketing Strategy:
8 7-Marketin mix 20
- Life wate Product Strategy………………………………..
- Life Water Pricing / Pricing Strategy………………………
- Life water Place & Distribution Strategy…………………..

- Life water Promotion & Advertising Strategy……………..

9 8- Schedule and Budget 27

- Budget …………………………………………………….
- Implementation Schedule………………………………….

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MARKETING PLAN OF LIFEWATER COMPANY

10 9 –Controls 29

11 10-Conclution 30

12 11- Bibliography 30

3
MARKETING PLAN OF LIFEWATER COMPANY

Introuduction

Water is life, and there is no doubt that obtaining clean and healthy water is one of the priorities
of different societies in all countries, so the role of the lifewater company came in order to
provide this by using the latest technology to obtain healthy bottled water that uses
environmentally friendly bioplastic material and the choice was on the state of California and
Los Angeles. In order to produce the company's new production line for several factors,
including the population density and the rate of population use of bottled water, and in the
following research, an adequate explanation of the state of California and the company's media
plan in the next per

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MARKETING PLAN OF LIFEWATER COMPANY

1- Excutive summry

After the company's decision to create a new production line for the lifewater company in the
state of California, during the next plan, the current situation of the state of California in terms of
the political, economic, environmental, legal, social and technological aspects was studied in the
state. Overcoming them and exploiting the possible opportunities to develop the company and
develop the production of the company, especially in the months of July and August at the
highest temperature in the year, and to exploit the population density in the state. The objectives
of the strategy were defined in the next period and based on the study, the differential strategy
was proposed by proposing different sizes and types of water bottles, and there is no doubt that
dividing the market into segments And determine the target segment and the work of the status
of the company In the minds of customers in a positive way, it is an essential element in
participating in the market in the state, and the media budget has been determined for the next
period, and places to place advertisements and sponsor sports competitions in the state so that

our brand is known to all customers.

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MARKETING PLAN OF LIFEWATER COMPANY

2- Pestel analysis

2-1-Politics

 Bureaucracy:

Laws are enforced in organized societies as in California Federal Reserve.

 Corruption:

Califonia Commission on Ethics has jurisdiction over current and former public officials and
public servants. Califonia ranked highly in executive branch accountability and government
budgeting.

 Freedom of the prees:

The Press Freedom Index is an annual country ranking compiled and published by Reporters
Without Borders based on the organization's own assessment of the countries' press freedom
records in the previous year. The United States of America ranks the country 45th in terms of the
Press Transparency Index in 2020.

 Government type :

The government of California is the governmental structure of the state of California as laid
down in the California Constitution. It is made up of three branches: the Executive, consisting of
California's governor and constitutionally elected and appointed staff and offices; Legislature,
which is made up of the California state legislature, which includes the Assembly and the Senate;
The judiciary, which consists of the California Supreme Court and the lower courts.

2-2- Economics

Interest rates:

Califonia , CA Mortgage Rates

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MARKETING PLAN OF LIFEWATER COMPANY

Loan Type Rate

30 Year Fixed 3.17% 0%

UNEMPLOYMENT RATE:

It was noted that unemployment rates in California increased from the same period last
year due to the spread of the Corona pandemic.

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MARKETING PLAN OF LIFEWATER COMPANY

 employment on nonfarm payrolls and employment by major industry:

 Average yearly wages for selected occupations:

- A person working in California typically earns around 112,000 USD per year. Salaries
range from 28,200 USD (lowest average) to 498,000 USD (highest average, actual
maximum salary is higher).
 Economic growth-GDP-FDI:
California's growth will slow to 2%, and the Los Angeles County economy will expand
by just 1.8% - near 1.9% in the country, as Lydec predicted .

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MARKETING PLAN OF LIFEWATER COMPANY

2-3-Social
 Location and population
1- California is a state in the Pacific Region of the United States. With 39.5 million residents
across a total area of about 163,696 square miles (423,970 km2).
2- California is the most populous U.S. state and the third-largest by area, and is also the world's
thirty-fourth most populous subnational entity
3- California or the golden state as it is called the third largest US state in terms of area, after
Alaska and Texas. Nevada in the east of the country, Nevada in the east of the country, the
ranges the domains the domains of influence in the east of the country, the country, the east of
the country, the country, the east of the country, Nevada, Nobada, Nevada in the east of the
country.

 Regions:
Further information: List of regions of California and List of places in California

 Coastal California  Central California

 Northern California  Eastern California
 Greater Los Angeles  Southern California
 Greater San Diego–Tijuana
 Greater El Centro

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MARKETING PLAN OF LIFEWATER COMPANY

 Age distribution

 Educational infrastructure

2-4-Technological

 Degree of automation :

Is the technique by which a process or procedure is performed with the least amount of human
assistance. California is expanding its use of automatic control and the use of various control
systems to operate equipment such as machines and processes in factories, boilers, and heat
treatment furnaces, operate telephone networks, direct and stabilize ships, aircraft, applications
and other vehicles with minimal or less human interference.

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MARKETING PLAN OF LIFEWATER COMPANY

 R&d activity :

California ranked first in the United States on CBRE's Tech Talent Momentum Markets list, a
measure of the acceleration of growth in the labor pool of its tech talent, in the company's sixth
annual Scoring Tech Talent Report, which ranks 50 US and Canadian markets according to its
potential to attract Technical talents and their development. California tech talent workforce
grew 12.3 percentage points faster in the past two years (2016-2017) compared to the previous
biennium (2014-2015). Orange County ranked fourth, up 10.6 percentage points over the same
time period.

2-5-Legal

 Antitrust law :

Antitrust laws are laws put in place by California to protect consumers from aggressive business
practices and to ensure fair competition. Antitrust laws in California apply to a wide range of
questionable business activities, including market allocation, bid rigging, price fixing, and
monopolies.

 Consumer law:

California maintains consumer laws. The Los Angeles Consumer Attorney Association
(CAALA), formerly known as the Los Angeles Trial Attorney Association (LATLA), is one of
the largest plaintiff attorney associations in the United States.

2-6-Environmental

 Weather and climate :

Califonia has a hot Mediterranean climate in summer, with hot, dry summers and cooler, wetter
winters. While the typical dry summer and winter patterns typical of most Mediterranean
climates are part of Los Angeles' climate, annual precipitation is less than in many typical
Mediterranean climates.

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MARKETING PLAN OF LIFEWATER COMPANY

The dry season in summer usually runs from May to October, when clear skies, high
temperatures and very little change in reasonable weather occur from day to day. California
experiences droughts in May, June, July, August, September and October.

The warmest month is August with an average maximum temperature of 29 ° C (84 ° F).

The coldest month is December with an average maximum temperature of 19 ° C (67 ° C)

 Water resource in California

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MARKETING PLAN OF LIFEWATER COMPANY

 Geography:

California is among the most geographically diverse states. The Sierra Nevada, the fertile
farmland of the Central Valley, and the arid Mojave Desert in the south are some of the major
geographical features of this US state. It is home to some of the most exceptional trees in the
world: the tallest (Coast Redwood), the largest (Giant Sequoia), and the oldest (Priestlecone
Pine). It is also home to the highest point (Mount Whitney) and the lowest point (Death Valley)
in the 48 contiguous states. The state is generally divided into Northern and Southern California
Downtown, the eastern parts such as Buell Heights, the Crenshaw area around the Baldwin Hills,
and the San Pedro area.

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MARKETING PLAN OF LIFEWATER COMPANY

3- Swot analysis

SWOT analysis is a systematic and comprehensive strategy identification tool that considers

factors relating to water resource systems, that is, internal and external factors .

3-1- Strength:

 Exclusive bootel water design

 The variety of sizes of the company's bottles (200-500-1000-2000) mm

Diversity of water products

 Regular mineral water. 2 - Sodium free water. 3 - Sparkling mineral water.

 The company uses disposable and biodegradable bioplastic bottles(environment friendly
plastic )
 Inexpensive
 strong competence of human resource.
 Effective legal system .

3-2 -Weaknees:

 Devolpment needs effort and time .

 New porn water bootle company .
 slow decision making.

3-3-Opportunities:
Excellence in california Cultural and Tourism Site: LIFE WATER should look for more
relationships with hotels, restau.rants, sports teams, etc., which will increase its sales in
addition to promotional offers.

- Climate in califonia : The weather in California is hot and dry most of the year, with
average temperatures reaching 40 degrees Celsius in the months of July and August,
which helps residents and visitors to use the company's mineral water.

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MARKETING PLAN OF LIFEWATER COMPANY

- Population : The increase in population in the state of California is one of the main
reasons for the success of water companies in terms of use .statistics show a population
of 39.51 million (2019).
3-4 – Threats :

- Local Competition: Local Competition : also become a deterrent to growth in the

industry and hence rise of Local competition is also a threat. Because of the presence of
many companies in the local market of the state such (Aquafina-nigra- dr pepper-ds
water-arrowhead-athen-crystal geyser-dasni ).

- Media statements : Especially what the director of the company Zara Leno announced in
the social media about the use of water, which made the company either a big challenge
in terms of improving its media image in various media.

- Low Capital Requirement: The bottled water industry is a low-capital, intensive

industry, especially at the local level, thus facilitating market entry for new entrants.

- High brand switching: When it comes to bottled water, people generally do not prefer
the brand and hence sales depend on the retailer / seller. As long as the bottled drinking
water and people are thirsty, they will take whatever brand they are offered.

4- Segmentation, Targeting and Positioning (STP)

Segmentation, targeting and positioning (STP) is a familiar strategic approach in modern
marketing. It is one of the most popular marketing models in practice.

The STP model is useful when creating marketing communications plans because it helps
marketers prioritize offers and then develop and deliver personalized and relevant messages to
interact with different audiences.

4-1-Segmentation:

Demographic segmentation:

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MARKETING PLAN OF LIFEWATER COMPANY

Through studying the

market in the state of
California, It divides the
market into smaller
categories based on
demographics, such as
age, gender, and income.
Instead of reaching an
entire market, a brand uses this method to focus resources in a specific group within that market.

Segmenting the market into smaller segments, each with a common variable, allows a company
to use its time and resources more efficiently. They can better understand your potential market,
and use ad personalization to ensure that the target group's needs are met:.

4-2-Targeting:

Targeting includes identifying the most attractive segments you've identified. Basically, you are
trying to determine the commercial attractiveness of each segment.

From the above, the best strategy that can be used is to differentiate the market with a focus on
the age group above 19 years, which uses an average of 13 cups of water, which will be the focus
of advertising campaigns.

Divide the product by volume

(0.200-0.500-1-2-5) liters.

Divide the product by terms of types:

mineral water - sodium free mineral water - carbonated mineral water.

4-3- Positioning :

The different variables considered in the previous two steps can be identified and life water put
in place differently from competitors in customers' minds.

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MARKETING PLAN OF LIFEWATER COMPANY

Where we want to achieve a unique position in the market. From the marketing point of

view,

Our company promise

)healthily life (

Logo

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MARKETING PLAN OF LIFEWATER COMPANY

5- Marketing objective:

Mission statement: To develop and establish Life Water, this requires educating and helping the
community about the benefits of using water by using modern technologies to extract water from
wells and exploit the temperature of the weather in the state. As well as to ensure employees'
commitment and belief in the benefits of drinking mineral water.

1- Increase its market share by 20% in the first year.then 25 % in the next two year.

2- Developing the geographical market by 30% and focusing on the state of California as a first
stage.

3- Renting 4 different places in California (Los Angeles, San Francisco, Sacramento and San
Jose).

4- Building a reputation through the use of social media: Start a conversation about the benefits
of water on the health of individuals in the various media

5- Communicating with local business associations (inside the leadership area for water refilling
works). Through networking, you can build businesses through referrals and contacts with
influential individuals in the state.

6- Increasing public awareness of the environmental benefits of refilling water (for large
dispensers) over individual water bottles.

7- Increasing public awareness of the health benefits of drinking water and consolidating this
idea in the minds of customers.

8- Activate and pay attention to the company's research department, allocate a specific budget for
that, and pay attention to the shape of packages and diversify them in shape and size.

10 - Maintaining a positive and steady sales growth every quarter.

11- Establish the ownership rights for the trademark so that life water becomes a familiar word
for all clients.

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MARKETING PLAN OF LIFEWATER COMPANY

6-Marketing Strategy:
The LIFE WATER marketing department is expected to design a marketing strategy for each
target market for the product or service which includes creating the marketing mix. The
marketing mix consists of multiple aspects of the following four elements: the product, its price,
where is it placed, and how will the company promote it? These four elements aim to meet the
needs of the target market and equally important are the marketing objectives of the organization
on the other hand.

The corporate strategy is guided by several basic principles. LIFE WATER will grow through
continuous creativity, innovation and innovation while maintaining balance in the various
geographical events and other product lines of the company.

• LIFE WATER adheres to the following business objectives in all countries, subject to
domestic legislation, cultural and religious practices:

• LIFE WATER's business goal is to manufacture and market the company's products in a way
that creates sustainable long-term value for shareholders, employees, consumers and business
partners.

• LIFE WATER does not favor short-term profit over long-term successful business
development.

• LIFE WATER understands that consumers have a sincere and legitimate interest in the
behavior, beliefs and actions of the company behind the brands they trust, and that without their
customers the company would not exist.

• LIFE WATER continues to maintain its commitment to follow and respect all applicable local
California laws.

Across the four dimensions of people, products, science, and communication, the LIFE WATER
strategy can be presented as follows:

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MARKETING PLAN OF LIFEWATER COMPANY

Differentiated Marketing Strategy

According porter strategy ,The differentiated marketing strategy is represented by dividing the
aforementioned market sectors into 6 age groups and providing the product in different sizes and
different types to address all the target market sectors according to the following table.

7-Marketin mix :

Life Water's marketing mix analyzes the brand / company covering 4Ps (product, price, place,
promotion) and explains Life Water's marketing strategy. As of the company establishment,
there are various marketing strategies such as product / service innovation, marketing investing,
customer experience etc., which will help the brand growth.

Marketing strategy helps companies achieve business goals and objectives, and the Marketing
Mix (4Ps) is the widely used framework for identifying strategies. Clarify the product, pricing,
advertising and distribution strategies that Life Water uses.

Let's start the marketing mix and the Life Water strategy

7-1- Life wate Product Strategy: Product and mix strategy can be explained in Life Water
marketing strategy as follows:

a-core prouduct :

Life Water uses environmentally friendly bioplastic bottles that use technology such as Hydro 7
filtration technology that filters water and provides the best quality drinking water to consumers.
The product strategy in its marketing mix focuses on clean water that is available in various sizes
and types. Life Water also offers mineral, sodium-free and carbonated water. Bottled water is
available in different sizes. Consumers use water of various volumes from 0.200-0.500-1.00-
2.000 liters. Life water's biggest competitor is Aquafina-Dasani-Arrowhead-Athena

b- Expected products:

using new prouduct Sparkling comes in the following flavors:

 Mango Pineapple
 Black Cherry Dragon Fruit
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MARKETING PLAN OF LIFEWATER COMPANY

 Lemon Lime
 Orange Grapefruit
7-2- Life Water Pricing / Pricing Strategy:
Here is the pricing strategy in Life Water marketing strategy:
Since there is no differentiation in the bottled water market with respect to the product, the
competing factor becomes price. Life Water is very selective when it comes to pricing its
products. Although water is a freely available resource, bottled water is an exception and price is
an important revenue-generating factor that targets consumers. Life Water adopts a competitive
pricing strategy in its marketing mix because it provides good product quality and
environmentally friendly bottles giving it an advantage over other competing brands. Life Water
pricing the product at different prices in different countries depending on the consumer market.
However, the product is aimed at middle-income group and people aged 20-50 as they are more
health conscious.

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MARKETING PLAN OF LIFEWATER COMPANY

7-3-Life water Place & Distribution Strategy:

Here is the life water distribution strategy:

Being an indispensable commodity, Life Water is available in bottles in all major supermarkets
and medical stores as well as most small local stores. The company will establish relationships
with wholesalers in all California cities to sell its products. They have many brokers. The most
important factor that consumers see is availability. If bottled water is available in the store, the
company's success depends largely on distribution. Another smart strategy the company uses at
Life Water is that it makes the product available at many food chains and fast food joints because
the likelihood that consumers will purchase a bottle of water with their food is very high.

a-location
Life Water Company is 150 kilometers outside the state of California, and it is the headquarters
of the company and the presence of four stores in the cities of Los Angeles, San Francisco, San

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MARKETING PLAN OF LIFEWATER COMPANY

Jose and San Diego, where products are easily accessible to areas that use the most water and so
that distributors can obtain products easily.

b-image :

• The primary colors: green, white and blue are suitable colors for the product to add a new and
clean image to customers as it brings a sense of the environment.

• Posters and banners will be placed in areas that can be easily seen by the public, so that
customers can see the business

• All goods will be placed in accessible shelves and cooled when necessary.

7- 4-Life water Promotion & Advertising Strategy:

Life Water will use many traditional and traditional technologies to promote its products. By
promoting in print media, TV ads, endorsing celebrities, etc. to promote their products. The
brand is used on hydration that is free of any bacteria and safe for drinking. Life Water will offer
smart marketing offers with promotions and discounts from time to time. . The company will
also promote by conducting contests and offering coupons and gifts on a regular basis.

a- Website
- At the beginning of 2020, to support the company's #ljfewater campaign and start the
awareness campaign, http://www.LIFEWATER.com.us was created and it will also be used to
move the target audience to the buying funnel. The site will be the main online channel for the
#lifewater campaign.

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MARKETING PLAN OF LIFEWATER COMPANY

b-SOCIAL MEDIA STRATEGY:

SOCIAL MEDIA CALENDAR 2020

Social Media
Tool 1ST Quarter 2nd Quarter 3rd Quarter 4th Quarter
 Daily  Daily  Daily  Daily
download download download download
of quotes or of quotes of quotes of quotes
tips • or tips • or tips • or tips •
Advantages Advantage Advantag Advantage
of drinking s of es of s of
clean water drinking drinking drinking
• Daily clean clean clean
download water • water • water •
of quotes or Daily Daily Daily
tips on the download download download
advantages of quotes of quotes of quotes
of using or tips on or tips on or tips on
clean water the the the
using advantage advantage advantage
#lifewater• s of using s of using s of using
Blog clean clean clean
sharing water water water
 What do using using using
you think of #lifewater• #lifewater #lifewater•
our new Blog • Blog Blog
website, a sharing sharing sharing
new  What do  What do  What do
Facebook you think you think you think
page. of our new of our of our new

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MARKETING PLAN OF LIFEWATER COMPANY

website, a new website, a

new website, a new
Facebook new Facebook
page. Facebook page.
page.

 Quotations  Sports  Life

 Life
or tips and water
water
about water athletes atheletes
with
features and support frindly
different
green-
 Celebr size
friendly
ities
bioplastic  Life
used
bottles with water
to
#lifewater envirom
public
ent
ize the
friendly .
produ
ct.
 Life  Testimon  Life  Life
water i als from water water
company plan support Sponsori
envirome holder athelets ng beach
nt ball
 How to .
friendly competit
keep
ions in
your
the
health
beaches
by
of
drink
Californi
water
a
life

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MARKETING PLAN OF LIFEWATER COMPANY

C-Advertising:
1-Billboard Advertising: Billboard advertisement with #lifewater banner will be displayed
along road axes, the place is visible to cars. The billboard ad is strategically placed on the site to
create greater visibility and awareness among the target market.

2- Local News Ad Prints: To create more fanfare to consumers, lifewater will release a
publication in the Los Angeles Times, which appeared as California's most-read newspaper. This
will feature a half-page color banner for the #lifewater campaign in order to create more
awareness for the audience and push them towards the website for more information. The printed
advertisement will be released weekly in July and August.

3-Transit Advertising: Another promotional activity that will be used is to place a banner on
city buses. The aim of this method is to spread awareness and reach the target market throughout
California. This transit announcement must last for one year.

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MARKETING PLAN OF LIFEWATER COMPANY

8- Schedule and Budget:

8- 1- Budget :

The budget for our media plan is $ 920,000 specifically for the next calendar year

Over $ 400,000 goes to digital media (about 40 percent of our budget).

8-2 -Implementation Schedule :

The table below details the implementation schedule, the activities, responsible
persons and corresponding budget.

Activities Implementation Responsible Budget Control

Person Measure
s
Start End
Awareness
Billboard Ad 1-jun- 1-Dec- c/o Steel Art
120000
20 20 Billboard
Local News Ad Prints 1-jun- 1-Des- c/o los angeles 150000
times

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MARKETING PLAN OF LIFEWATER COMPANY

20 20

Transit Advertising 50000

1-jul- 1-Dec- c/o advertising 200000

Sponsoring beach ball
department
competitions in the beaches of 20 20
California

Social Media Campaign

Life water’s website 1-mar- 1-Dec- c/o Mktg. Dept 10000 no.of visits

www.lifewater.com.us 20 20
Leaflets and Flyers 1-Jan- 31-des- c/o Mktg. Dept 15000

20 20
Liking
intensive social media jun-20 Dec-20 c/o WeProtect 25000

campaign website
youtube testimonials from Apr-20 Dec -20 c/o Mktg./IT Dept 15000 no. of
youtube
plan holders
hits
“Best selfie photo with Feb-20 Dec -20 c/o Mktg. Dept 30000 no. of likes
life water ” using #life water.
campaign

Mall Exhibit (one week) 15-Jun- 15-sep- c/o SM 5000 no. of

applicants/ref
20 20
errals
Conviction

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MARKETING PLAN OF LIFEWATER COMPANY

Personal selling 1-Jan- 31-Dec- no. of

Marketing depart. 100000
(Rewards/Incentives) 20 20 customers
Purchase
Personal selling 1-Jan- 1-Dec- 50000 no. of
ditrubutions
(Rewards/Incentives) 15 15 customers
Increasing Positive Post 50000

Purchase Behavior
After sales service 100000 no. of
Customor service
department feedbacks

Total
920000.0
0 USD

9- CONTROLS

In order to maximize the return on marketing efforts, it is important to continuously monitor and
evaluate the actual performance of Life Water against the marketing and financial expectations.

A monthly analysis should be made in order to follow up the performance of the company and to
determine the current situation of the company in relation to the objectives set in each stage of
the marketing activities. Control measures should assist this company in making its decisions to
determine the necessary actions that the company must take in order to reach its target goals or to
make some adjustments in its strategies and objectives, if the results are collected in the
marketing dashboard for example. In terms of website traffic, YouTube subscribers, number of
views, Facebook likes, Twitter followers, and the like, they demonstrated the need to do so.

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MARKETING PLAN OF LIFEWATER COMPANY

10-conclution :

The increase in the population density of California as the third largest state in America in terms
of census and tropical weather for the state is one of the most important factors in the success of
lifwater and media promotion in different media, one of the most important factors for increasing
the distribution of the company. The development of research in the field of water and its
extraction is one of the company's priorities for development and growth. Distribution strategy at
the beginning of the company and the use of the appropriate strategy for that.

11- Bibliography
(n.d.). Retrieved from https://en.wikipedia.org/wiki/California.

(n.d.). Retrieved from https://www.bottledwater.org/california-drought.

(n.d.). Retrieved from https://www.statista.com/topics/1302/bottled-water-market/.

(n.d.). Retrieved from https://www.sunset.com/food-wine/bottled-water-companies-are-getting-

rich-off-california-water.

(n.d.).

(n.d.). Retrieved from https://ipsedu.in/downloads/MBABooks/principles-of-marketing-philip-

kotler.pdf.

(n.d.). Retrieved from https://microbialcellfactories.biomedcentral.com/articles/10.1186/1475-

2859-10-81.

(n.d.). Retrieved from https://www.jstor.org/stable/3702889.

(n.d.). Retrieved from

https://books.google.com.om/books?hl=en&lr=&id=x8jNKRs7MI4C&oi=fnd&pg=PR13
&dq=bottled+water+industry+USA&ots=-
NjF3JBN44&sig=gD4L1syhHlA7UuurrruSpk8xufQ&redir_esc=y#v=onepage&q=bottle
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