Chief Executive Officer

(CEO) Programme
10 Months | Live Online Sessions | In-campus Immersion
IIM Lucknow Executive Alumni Status*

2 Double accredited
(AMBA & AACSB) #4 Best B-School in India
(Business Today, 2023)

*Upon completion of the programme participants will need to register with a one-time
registration fee to receive the prestigious IIM Lucknow Executive Alumni Status
Programme Summary
Chief Executive Officer Programme

Institute Programme Cost Learning Mode Weekly effort

Name Duration INR 6,00,000 Live Online Sessions 3 hours per week - Saturday,
IIM Lucknow 10 months + GST with Faculty 6:45 pm to 9:45 pm

Faculty Guest Faculty/ Programme Eligibility Certificate

IIM Lucknow Industry Experts Leaders Graduates (10+2+3)/ Diploma Upon successful completion of the
Faculty Senior Industry IIM Lucknow Holders (10+2+3)/ Post programme, with a minimum 75%
Practitioners Faculty Graduates with a minimum attendance and satisfactory
10 years of work experience academic performance, participants
will be awarded a certificate of
completion from IIM Lucknow

Learning Experience

Live online lectures with IIM 4-Days Campus Learn from real-world cases
Lucknow faculty Immersion and a capstone project

Get the prestigious IIM Lucknow

Certificate of Completion

Frequently Asked Questions

Are there any LIVE sessions with the institute faculty in this course?
Yes, there are 3 hours live sessions on Saturday with the institute faculty in this course.

Is there on-campus immersion in this course?

Yes, there is campus experience and networking opportunity at the IIML Lucknow campus for four days.

What is the role of the Programme Leader? Are they institute faculty?
Programme leaders are Industry Practitioners/ Subject Matter Experts who help with doubt clearing, cover specific topics
deeper
and share real-world examples wherever needed. They are not faculty of the institute

Who grades/ gives inputs on the assignments and projects?

Examination / Evaluation shall be conducted by the Institute.

What if I miss the assignments for a particular week? Can I attempt them later?
It is upon the faculty's discretion if any re-attempt would be allowed of the quiz or assignment and the evaluation
methodology.

Who is the faculty for the LIVE Masterclass/ Online sessions/ Doubt Clearing sessions?
LIVE Online Sessions are done by seasoned Industry professionals, who have real world experience in the domain. Doubt
clearing sessions are carried out by the Programme Leader, as they monitor individual student progress.

Will Emeritus/ Institute help with placement services?

This programme is designed with some of the best faculty and to cover relevant topics in a manner that creates positive
career outcomes. However, we do not offer any additional career/placement services with this programme.

What type of certificate will I receive?

Upon successful completion of the programme, with a minimum 75% attendance and satisfactory academic performance,
participants will be awarded a certificate of completion and will be eligible to receive IIM Lucknow’s Executive Alumni
Status (at an additional fee of INR 10,000).

How long will I have access to the learning materials?

The session recordings may be made available on the LMS portal in a non-downloadable format for a limited period subject
to the condition of faculty discretion regarding the allowance of recordings of their classes.

This Course Summary is provided only for your convenience. You are advised to refer to the Course Brochure for more information.
Why Learn from IIM Lucknow?
The Indian Institute of Management (IIM) Lucknow, is one of the premier national level
institutes of management in India, involved in generating and imparting knowledge in the
field of management. IIM Lucknow stands tall on the foundation of an excellent,
committed and profoundly knowledgeable faculty, innovative and unique pedagogical
tools and an eclectic and diverse student community that has a burning desire to make
new paths of its own.

The Association of MBAs (AMBA) has accorded accreditation to the Institute's PGPM, IPMX,
and PGPWE programmes. IIM Lucknow is amongst the five B-Schools in India to achieve
the coveted dual accreditations by the Association to Advance Collegiate School of
Business (AACSB) as well as the Association of MBAs (AMBA). World over, only about 5% of
the institutes have acquired AACSB’s accreditation.

IIM Lucknow is now ranked 64th globally in its maiden entry into the prestigious Financial
Times (FT) 100 List of Global Business Schools for its flagship PGP (MBA) Programme. The
Institute scored high on student employability, career progression and research.
 The Evolving Role of the CEO
Indian CEOs recognise that increasing geopolitical tensions, trade conflicts and
protectionism, along with increasing competition from non-traditional competitors and
the acceleration of climate change impacts, will pose the greatest risks to their future
growth strategy.

49%
are planning to use technology and automation to
improve scalability and replace higher-cost labor roles, as
well as digital platforms to increase customer interactions

23% are prioritising innovative delivery systems and channels

for interacting with customers

23% expect to use data more effectively to innovate new

products and services

However, India is seen as a bright spot globally:

Quick pace of digitalisation Fiscal policy that has been

to overcome the impact of responsive to economic
the pandemic conditions

Creation of opportunities A focus on

for growth and jobs growth-supporting spending

Source: IMF

Key Opportunities in the next 12 months

80% of CEOs identify digital 92% of CEOs are increasing

transformation as a path to investments in data analytics and
gaining a competitive edge. decision science.

Source: Gartner
Source: KPMG 2023 CEO Outlook
Programme Overview
With the Chief Executive Officer Programme from IIM Lucknow, become a leader who
confidently builds organisation culture to promote, and sustain innovation. Learn to
become a CEO who enhances strategic thinking and leadership capabilities to craft strong
and agile capabilities within organisation and steer it towards sustainability in the world of
digital transformation. Gain expertise in modern concepts such as Global Dynamics,
Economic Outlook, Emerging Markets Dynamics and Opportunities amongst other cutting-
edge modules designed by expert IIM Lucknow faculty to help you become a more
collaborative and successful leader.

STARTS ON: ACADEMIC ORIENTATION: PROGRAMME FEE:

December 21, 2024* January 11, 2025 INR 6,00,000 + GST

- *Begins with an introduction to platform.

- **"The programme is designed to be delivered approximately over 10 months, including some occasional
breaks that may be provided. This is only indicative. The actual calendar time may be more or less by a
few weeks depending on the number of topics covered during in-campus immersion and other variables
like breaks provided/not provided."
Who is this Programme for?
If you are an experienced and proven leader with minimum 10 years of work experience,
who wants to further hone their abilities to propel their career to the next level to become
a CEO who can:

Meet customer expectations concerning the societal engagement

Enable brand values and trust as drivers of growth
Have strong purposeful leadership for effective change management
Developing an innovation culture that drives digital transformation
Transform business models for strategic growth

-OR-

If you are a leader with minimum 10 years of work experience who is new to the CEO role,
have recently founded a company and want to be a leader who is:

Cognizant of dynamic business environment

Agile to navigate uncertainty
Capable to lead change and transformation
Strategic in decision making
A driver of organisational performance
Be an expert in functional understanding and critical thinking

Then this programme by

IIM Lucknow is for you.
Why should you do
this programme?

Get the chance to finesse your Network and learn with experienced
existing skills and hone the right leaders during live online lectures &
skillset to become a successful CEO during the campus immersion

Learn from a 100% live online

format with the IIM Lucknow
faculty and industry experts
Programme Highlights
This hands-on 10-month programme on creating future ready CEOs offers immersive live
online learning and an in-campus immersion at the IIM Lucknow campus. Through this
high-impact executive programme, develop practical, industry-aligned skills you can
implement right away to manage and inspire teams towards innovation and sustainability.
The programme will help advance your leadership traits, personal resilience, financial
acumen, cross-functional skills and effective strategic thinking capabilities to steer through
the challenges and risks in the today's world of global disruption.

100% Live Online Lectures with IIM Lucknow Faculty and

Industry Experts

Capstone Project guided by IIM Lucknow Faculty

In-campus Immersion (4 days)

Gain the IIM Lucknow Executive Education Alumni Status

Hands-on Business Simulations

Peer-to-Peer Learning Opportunities During Live Online

Sessions and Campus Immersion

Complimentary Annual Digital Membership to

The Wall Street Journal

Note:
- *The primary mode of learning for this programme is via live online sessions with faculty members. The session recordings
may be made available on the LMS portal in a non-downloadable format for a limited period subject to the condition of
faculty discretion regarding the allowance of recordings of their classes
- Accommodation for participants would be provided on a single occupancy basis at the IIM Lucknow campus in Lucknow or a
hotel close to the campus, subject to the availability of accommodation at IIM Lucknow campus. IIM Lucknow would arrange
travel to and from the hotel and the campus.
Programme Takeaways

Strengthen cross functional

integration, and collaboration

Build organisation culture to

promote, and sustain
innovation

Develop personal resilience &

effectiveness for leadership
excellence

Lead change management &

execute growth strategies
effectively

Learn the art of data-backed

decision making

Build agile organisational

capabilities and leverage digital
to steer towards sustainabilty
Programme Faculty

Dr. Neeraj Dwivedi

-Professor, Strategic Management

Prof. Neeraj Dwivedi joined IIM Lucknow in 2010 and is currently a

Professor in the Strategic Management Area. He was earlier
associated with IIM Indore during 2006-2010 and IIM Kozhikode
during 2004-2006. He also had a short stint at the School of
Management, Asian Institute of Technology, Bangkok as a visiting
faculty. He completed his FPM (equivalent to a Phd) in Strategic
Management from IIM Lucknow in 2004, Masters in Engineering
from the IIT Kharagpur in 1994 and Bachelors in Engineering from
G B Pant University in 1992. Apart from having about more than 20
years of experience in management research and teaching, he had
also spent about 6 years in the corporate sector, mainly in the food
processing and consulting industry, in various roles.

Prof. Sabyasachi Sinha

-Associate Professor, Strategic Management

Prof. Sabyasachi Sinha is an Associate Professor of Strategy,

Entrepreneurship, and Innovation, at IIM Lucknow where he
has taught since 2012. Prior to joining academics he worked
with multinational organisations in different capacities. He did
his Fellow (PhD) from IIM–Ahmedabad in Business Policy. He is
also an alumnus of IIT-Dhanbad. He is a start-up evangelist,
and is associated with multiple start-ups in different roles—
board advisor, investor, and mentor.
Programme Modules
Pillar 1: Functional Excellence

Module 1

Strategic Finance
Interpreting and Analysing Financial Statements
Financing the Business
Financial Decision Making
Financial Valuation

Module 2

Marketing Strategies, Strategic

Positioning, and CX
Capturing Market Insights and Customer-Centricity
Strategy and Tactics to Build Strong Brands
Creating, Communicating and Delivering Value
Responsible Marketing for Continued Success

Module 3

Operational Excellence
Operations Strategy
Supply Chain Design and Strategy
Linking Operations to Profitability
Building New Process Capabilities

Module 4

People Management
Organisational Behavior: Individual and Group Dynamics
Recruitment and Talent Management
Reskilling and Upskilling: Training and Development
Team Building and Motivation
Pillar 2: Strategy and Innovation

Module 5

Sensing the Business Context

Understanding the Economic Environment
Key Disruptive Technologies
Strategic Analysis of Macro Environment
Evaluating the Industry Attractiveness
Sensing Environmental and Social Sustainability needs

Module 6

Strategic Management
Strategic Thinking
Analysing Value Chain and Identifying Competitively
Valuable Competencies
Strategies at Business and Corporate Level
Internationalisation Strategies
Acquisitions, Alliances and Divestiture Strategies
Effective Execution of Strategy
Corporate Strategy for Sustainability

Module 7

Driving Growth Through Innovation

Growing Business and Staying Competitive Through
Innovation
Managing Technology and Innovation
Corporate Entrepreneurship
Business Model Innovation
Design Thinking for Innovation
 Pillar 3: Digital

Module 8

Capturing Data and Technology Enabled

Business Opportunities
Strategies in the Digital World: Digital Business
Transformation
Platform Strategy and Ecosystem Play
Leveraging Data Backed Decision-Making
Integrating Analytics in Different Business Functions
Evaluating Data and Technology Enabled Opportunities
AI-Driven Transformation

Pillar 4: Leadership

Module 9

Organisation Structure and Design

Leading OD Interventions
Bureaucracy for Efficiency
Agile Structure, Culture, and Processes

Module 10

Effective Leadership and

Global Leadership
Leading Strategy for Business Excellence
Leading Change Management
Leadership styles
Negotiations and Conflicts Management
Staying Resilient and Bouncing Back
Managing Board and C-suite Dynamics
Stakeholder Management and Corporate Governance
Capstone Project and Hands-on
Business Simulations
A group capstone project for hands- on learning. Get the opportunity to
apply your classroom learnings to a real leadership challenge faced in your
organisation. Combine program learnings from faculty and guest speakers,
insights from peers, and feedbacks to execute a plan toward those goals.
Finally, codify your learnings to inform future leadership efforts and develop
a story through which to share these learnings with others through a final
presentation.

Powerful and engaging simulations to expose learners to interactive

competitive environment of real-time strategic decision making. By
leveraging competitive intelligence, cross-functional impacts, companies
financial health and business conditions, learners would analyse, formulate,
and execute strategic decisions by interrelating ideas, and reiterating from
failure.
Top skills in the CEO Mantra
Leadership: lead and inspire teams, set a clear vision and
strategy, and create a positive culture.

Strategic thinking: think critically, analyse data, identify trends, and

make informed decisions that align with the organisation's goals.

Financial acumen: understand financial statements, analyse

financial data, and make informed financial decisions.

Influential: Communicate effectively to build sustainable relationships,

negotiate effectively, manager dynamic stakeholder expectations, and
collaborate cross-functional

Change Management: be flexible and proactive to changing market

conditions, technologies, and consumer preferences.

Innovation: generate new ideas, develop innovative products or

services, and stay ahead of the competition.

Risk management: identify and manage risks, develop contingency

plans, and make informed decisions in uncertain situations.

Agility: prioritise tasks, manage time effectively, and meet deadlines.

Emotional intelligence: understand and manage one's own

emotions, as well as those of others, and use emotional intelligence to
build positive relationships and create a positive workplace culture.
Application Process
1 2 3 4
Submit the
completed IIM Lucknow will All shortlisted Block your seat by
application form review applications candidates will paying the
with all relevant and shortlist be emailed the booking amount
enclosures/ candidates selection letter
attachments

Academic Orientation Live Online Sessions*

January 11, 2025 Saturday, 6:45 PM - 9:45 PM IST

*The schedule will be 3 hours/ week and will be confirmed closer to the programme start date. If a programme session
corresponds with a public holiday, the session would be held on the following weekend.
Some sessions with faculty and/or industry experts could be rescheduled at a different time, in case of exceptional
circumstances.
Learning Journey

Deepen Your Intellectual Capital

World-class curriculum & teaching
by leading faculty
Peer-to-peer learning

Manage Your Brand Capital

Industry recognised, top-ranked IIM

education on your resume
IIM Lucknow Executive Alumni Status

Enhance Your Career Capital

Accelerate your leadership career with
cutting-edge insights
Learn while you earn and make new,
life-long connections with experienced
peers and industry experts

Programme Details
ELIGIBILITY EVALUATION

Graduates (10+2+3)/ Diploma Holders Examination / Evaluation shall be

(10+2 +3)/ Post Graduates with a conducted by the Institute. An
minimum 10 years of work experience examination will be held for every
as on the programme start date i.e., module. The evaluation methodology
Dec 21, 2024. includes quizzes, assignments, online
Candidate should have scored exams, and simulations.
minimum 50% of marks in Graduation/
Diploma/ Post Graduation and should
be currently working.
Screening and selection will be done by
IIM Lucknow.
Programme Certificate
Upon successful completion of the
programme, with a minimum 75%
attendance and satisfactory
academic performance, participants
will be awarded a certificate of Indian Institute of Management Lucknow

completion and will be eligible to

receive IIM Lucknow’s Executive
This is to certify that
__________________

Alumni Status (optional). has successfully completed / participated in the

Chief Executive Officer (CEO) Programme

held during Dec 2024 to Nov 2025 at IIM Lucknow

The cumulative overall percentage of Programme Director Programme Director
*Programme delivery is in online live synchronous mode with campus immersion.
Chairperson - MDP

marks should be 50% and above.

Those participants who do not meet
these criteria will receive a certificate
of participation from IIM Lucknow.
No certificate shall be awarded if the
attendance is less than 40%.

We encourage you to attend all the live sessions and make the best out of these
interactive learning experiences. Post session video recordings may or may not be made
available, as per discretion of respective faculty members.

Note: The certificate shown above is for illustrative purposes only and may not be an exact prototype of the actual
certificate. IIM Lucknow reserves the right to change the certificate and specifications without notice.

IIM Lucknow Executive Alumni Benefits

Upon completion of the programme, participants will need to register with a one-time
registration fee of INR 10,000 + GST to receive the prestigious IIM Lucknow Executive
Alumni Status (optional). The benefits include:

Executive Alumni status of the Indian Institute of Management Lucknow

Receipt of all programme brochures and newsletters from IIM Lucknow (MDP Office)
Details of souvenirs available with MDP office
Lifelong access to a network of distinguished IIM Lucknow Executive Alumni
Access to the IIM Lucknow Campus Library (onsite access)
10% discount in fee for any additional programme (Open programme, Online) at IIM
Lucknow (Lucknow and Noida campus)
10% group discount on the fee for referring participants (minimum group of five)

Note: The Executive Alumni benefits are subject to the discretion of IIM Lucknow.
Programme Details
Programme Fee: INR 6,00,000 + GST

Technical Orientation: December 21, 2024

Academic Orientation and Live QnA: January 11, 2025

Note:
GST (currently @ 18%) will be charged extra on these components
The school will be providing study materials in an electronic format. In case if participants needs a physical copy, they will
have to bear the international courier charges.
Occasional change in session day/ timing may happen for exceptional reasons or some public holidays, at Programme
Directors' discretion.
The in-class experience of face-to-face interaction with the faculty provides an opportunity for immersion in the Institute’s
academic environment. The campus visit is mandatory for all participants.

Payment Process

Option 1: Option 2:

Flexible payment options in easy instalments Low-cost EMI loan options available

Note: Admissions are on a first-come, first-serve basis. There might not be subsequent rounds if seats are filled in the initial
rounds.

Why Learn with Emeritus?

Emeritus is committed to teaching the skills of the future by making high-quality

education accessible and affordable to individuals, organizations, and governments
worldwide. It does this by collaborating with more than 80 top-tier universities across the
United States, Europe, Latin America, Southeast Asia, India, and China. Emeritus' short
courses, degree programs, professional certificates, and senior executive programs help
individuals learn new skills and transform their lives, companies, and organizations. Its
unique model of state-of-the-art technology; curriculum innovation; and hands-on
instruction from senior faculty, mentors, and coaches has educated more than 350,000
individuals across 80+ countries.
Application Requirements
PROFESSIONAL EXPERIENCE DOCUMENTS
For Previous Organisation/s: Relieving letters
For Current Organisation: Current Salary Slip or Bonafied Certificate from the HR
Department on company letterhead

GRADUATION AND POST-GRADUATION EDUCATION

Marksheet – Individual or consolidated (all semesters)
Passing Certificate – If Any
Diploma/ Degree/ Doctorate Certificate

ID PROOF
Any Government-issued photo ID like PAN Card/ Driving License/ Passport, etc.

System Requirements
This programme includes live online classes. To attend a live online class you will need to
have a PC/Laptop/Mac with

Speakers and microphone: OS:

built-in or a USB plug-in or Either MacOS 10.7 or higher
wireless Bluetooth OR Windows 8 or higher

An internet connection:
Webcam:
Minimum bandwidth of 3.0
built-in or USB plug-in
Mbps (up/ down)

Processor: Browser:
with Dual Core 2Ghz or higher IE 11+, Edge 12+, Firefox
(i3/ i5/ i7 or AMD equivalent) 27+, Chrome 30+

Zoom software client

RAM:
installed on your PC/
4 GB or higher
Laptop/ Mac

We use the Zoom software application to conduct live online classes. Zoom works on a
variety of PCs/ Laptops/ Mac systems and also on phones and tablets.
You can join your live online class from a phone or tablet if it supports the Zoom client.

We recommend that you attend classes from a PC/ Laptop/ Mac.

Apply for the programme here Finance Options Available

APPLY NOW KNOW MORE

WhatsApp an Advisor On +91 86570 38243*

*This number does not accept any calls. Please message your queries.
SCHEDULE A CALL

For registration and any other information,

please get in touch with us at [email protected]

Erulearning Solutions Private Limited (a company incorporated in India)

is a subsidiary of Eruditus Learning Solutions Pte Ltd (a company
incorporated in Singapore), and operates under the brand name of
‘Eruditus’ and ‘Emeritus’.

In collaboration with