SUMMER INTERNSHIP PROJECT REPORT

ON

A STUDY OF SALES AND MARKETING STRATEGY OF KRISHNA ASSOCIATES

Submitted in partial fulfilment of the requirements

For the award of the Degree of
Master of Business Administration
(2023-24)

(Dr. APJ AKTU, Lucknow)

By

RAHUL KUMAR

Roll No.2300940700128

MBA Semester 3RD

(GIMT, Greater Noida)

Report Submitted to:

Prof. Komal Goyal GIMT

 PREFACE

India, a nation on the cusp of global prominence, is undergoing a transformative phase.

At the heart of this metamorphosis lies its burgeoning real estate and construction

industry. This sector, a cornerstone of the nation's economic growth, has emerged as a

catalyst for development, propelling India towards a future of prosperity and

modernity.

This industry, a multifaceted behemoth, encompasses diverse segments including

housing, retail, hospitality, and commercial real estate. Each of these sub-sectors plays a

pivotal role in shaping the nation's urban landscape and driving economic activity.

From the construction of affordable housing to the development of world-class

commercial complexes, the industry's impact is far-reaching and profound.

As we delve deeper into the intricacies of this dynamic sector, we will explore its

significant contributions to India's GDP, its role in job creation, and its potential to

drive sustainable development. We will also examine the challenges and opportunities

that lie ahead, as the industry navigates a complex regulatory environment and evolving

consumer preferences.
 Table of Contents

Student declaration ……………………………………………………..

… ....................................... i

Certificate from
company ............................................................................................................ ii

Certificate from
Guide.................................................................................. iii

Acknowledgement………………………………………………………….
… ................................ iv

Executive Summary …………………………………………………….....

… ................................ v

List of tables
…………………………………………………………………………………………
…vi

List of
graphs………………………………………………………………………………
… .............. vii
CHAPTER- 1: INTRODUCTION

1.1 About the Industry

………………………………………………………………..1 - 4

1.2 Company
Profile ........................................................................................................ 4 -6

CHAPTER – 2: LITERATURE REVIEW

2.1 Literature Review ............................................................................7-8

2.2 About the Topic

… ..................................................................................................... 8 -31

CHAPTER – 3: RESEARCH METHODOLOGY

3.1 Purpose of the

study… .............................................................................................. 32

3.2 Research Objectives of the

study… ................................................................... 32

3.3 Research methodology of the study

… ............................................................. 32-33

3.3.1 Research Design …………………………………………………………….

…..33
 3.3.2 data collection technique.......................................................... 33
3.3.3 sample design… ..................................................................... 34
3.3.3.1 population… ................................................................... 34
3.3.3.2 sample size ..................................................................... 34
3.3.3.3 sampling method…..........................................................34
3.3.4 methods of data collection
3.3.4.1 instruments of data collection… ................................... 34
3.3.4.2 Drafting of a Questionnaire ........................................... 35
3.3.5 limitations of study ................................................................... 35

CHAPTER – 4: ANALYSIS & INTERPRETATION

Analysis &
Interpretation ........................................................................................... 36-49

CHAPTER- 5: FINDINGS & SUGGESTIONS

5.1 Findings
…………………………………………………………………………………..50

5.2
Suggestions……………………………………………………………………......
.....51

CHAPTER- 6: CONCLUSION

6.1 CONCLUSION …………………………………………………….

…………………………52
 BIBLIOGRAPHY……………………………………………………...............
........ 53

ANNEXURES

Annexure[A]
…………………………………………………………………………..……54-56

Annexure[B]
…………………………………………………………………………….…….57
 STUDENT DECLARATION

This to certify that I have completed the project titled “A Study Of Sales And

Marketing Strategy Of Krishna Associates “ under the guidance of “Prof. Komal

goyal “ in the partial fulfillment of the requirement for the award of the degree of

“Master in Business Administration” from “Galgotias institute of manegment and

technology.” This is an original work and I have not submitted it earlier elsewhere

Name : RAHUL KUMAR

Enrollment No : 2300940700128
 CERTIFICATE (From Guide)

This is to certify that the project titled “A Study of Sales and Marketing Strategy of
K r i s h n a A s s o c i a t e s ” is an academic work done by “Rahul Kumar” submitted in the
partial fulfillment of the requirement for the award of the degree of “Masters in Business
Administration” from “Galgotias Institute of technology and Management , Greater Noida.”
under my guidance and direction. To the best of my knowledge and belief the data and
information presented by him in the project has not been submitted earlier elsewhere.

PROF. KOMAL GOYAL

(Project Guide)

RDIAS
 ACKNOWLEDGEMENT

I offer my sincere thanks and humble regards to Galgotias Institute of technology and
Management AKTU for imparting us very valuable professional training in MBA.

I pay my gratitude and sincere regards to Prof. Komal Goyal, my project Guide for giving me the
cream of his knowledge. I am thankful to him as he has been a constant source of advice,
motivation and inspiration. I am also thankful to him for giving his suggestions and
encouragement throughout the project work.

I take the opportunity to express my gratitude and thanks to our computer Lab staff and library
staff for providing me opportunity to utilize their resources for the completion of the project.

I am also thankful to my family and friends for constantly motivating me to complete the project
and providing me an environment which enhanced my knowledge.
 EXECUTIVE SUMMARY

This project includes Analysis & Business Development at Krishna Associates through various
channel and promotional activities to ultimately increase the overall market share and revenues
for the company . The project is divided into four stages:
 Understanding the product at Krishna Associates and analyze the competitors and their
product present in the market.
 Developing promotional and marketing strategies.
 Conduct a market research to understand the promotional strategy which suits best to
generate business of the company.
 Executing the process through follow ups and closing the sales.
The basic objective of the project is to understand the process of Business Developments and
various attributes related in the actual project with an objective to develop entrepreneurial
capabilities.
Stage I is training program –
In stage I understood the real estate sector. The training program increased my knowledge about
the real estate sector and helped me develop the business of
the company.
Stage II is developing the markets –
I bifurcated the market into two categories: Hot and Cold Market. Hot Market includes our close
relatives and friends, and Cold Market includes
general public. This stage also includes the research work with respect to earth infra.
Stage III is Lead Generation –
It involves the different promotional strategies that I adopted to attract the investors such as
putting the canopies near the site and in the apartments, to attract the investors such as putting
the canopies near the site and in the apartments, visiting the shops in the marketplaces etc.
The Stage IV is Execution –
It involves the follow ups of the investors and closing the sales.
LIST OF TABLES
 LIST OF TABLES

Table no. Particulars Page no.

1. Earth gracia additional charges 15.
2. Preference location charges 16.
3. Swot analysis of greator moida 18.
4. Swot analysis of Krishna Associates 20.
5. Promotional strategies 22.
6. Data interpretation of gender 36.
7. Data interpretation of age 37.
8. Data interpretation of occupation 38.
9. Data interpretation of annual income 39.
11. Data interpretation of sources of information preference 40.
12. Data interpretation of marketing strategy of earth infra 41.
13. Data interpretation of profit in real estate sector 42.
14. Data interpretation of type of investment preference 43.
15. Data interpretation of budget 44.
16. Data interpretation of important factor 45.
17. Data interpretation of amenities in commercial property 46.
18. Data interpretation of amenities in residential property 47.
19. Data interpretation of size in commercial property 48.
20. Data interpretation of size in residential property 49.
Graph no. Particulars Page no.
1. Pie chart of gender 36.
2. Pie chart of age 37.
3. Pie chart of occupation 38.
4. Pie chart of annual income 39.
5. Pie chart of sources of information preference 40.
6. Pie chart of marketing strategy of earth infra 41.
7. Pie chart of profit in real estate sector 42.
8. Pie chart of type of investment preference 43.
9. Pie chart of budget 44.
10. Pie chart of important factor 45.
11. Pie chart of amenities in commercial property 46.
12. Pie chart of amenities in residential property 47.
13. Pie chart of size in commercial property 48.
14. Pie chart of size in residential property 49.
Chapter 1.
 INTRODUCTION
1.1 About The Industry:

Introduction

The Indian real estate and construction industry is an integral part of Indian economy and plays
an important role in the development of the country’s infrastructure base. The contribution of the
real estate sector to India’s gross domestic product (GDP) has been estimated at 6.3 per cent in
2013, and the segment is expected to generate 7.6 million jobs during the same period. It is also
expected to generate over 17 million employment opportunities across the country by 2025.

The sector comprises of four sub-sectors- housing, retail, hospitality, and commercial. While
housing contributes to five-six percent of the country’s GDP, the remaining three sub-sectors are
also growing at a rapid pace, meeting the increasing infrastructural needs.
Riding high on the back of rapid urbanisation, positive demographics and rising income levels,
the Indian real estate sector has attracted significant investment over the past few years. The
growing stability of the market is reflected by the continuous growth of the core investors, with
over Rs 7,705 crore (US$ 1.14 billion) invested in ready office space during the last three years.

Market Dynamics

The real estate sector of India is expected to post annual revenues of US$ 180 billion by 2020 as
compared to US$ 66.8 billion in 2010-11, registering a compound annual growth rate (CAGR) of
11.6 per cent. In fact, the demand is expected to grow at a CAGR of 19 per cent between 2010
and 2014, with tier I metropolitan cities projected to account for about 40 per cent of this.

Mumbai, NCR and Bengaluru account for 46 per cent of total office space demand in India.
Demand growth projected to be the highest in Tier 2 cities such as Kolkata and Chennai during
2010-14.

1.

1.

Investments

The prime office space segment across the country’s key cities- Mumbai, the National Capital
Region (NCR), Pune and Bengaluru has witnessed a fresh supply infusion of more than 20
million square feet (sq ft) in the first six months of 2013, witnessing a growth of 16 per cent on
year-on-year (y-o-y) basis, as per a report by CBRE.

The country is ranked 20th among the top global markets for real estate investment in 2012, with
investments worth US$ 3.4 billion during the year, according to a latest report by Cushman &
Wakefield. It is also estimated that foreign direct investment (FDI) into real estate in India will
increase to US$ 25 billion over the next 10 years.

Construction development sector (including townships, housing, built-up infrastructure &

construction-development projects) has attracted a cumulative FDI worth US$ 22,247.50 million
from April 2000 to June 2013. FDI flows into the construction (infrastructure) activities during
the period stood at US$ 2,198.77 million, according to the department of industrial policy and
promotion (DIPP).

Some of the major investments in the Indian real estate sector are:

 Peninsula Land has signed an agreement to buy a five-acre property in the Byculla area
of Mumbai from its joint owners, Mahindra Lifespaces, the realty arm of Mahindra
Group, and the Kanorias, for around Rs 650 crore (US$ 96.45 million)

 Godrej Properties Ltd (GPL) has entered into an agreement to develop 37 acres in Panvel,
Maharashtra. The company will receive 35 per cent of the profits from the development

 Cushman & Wakefield has entered into an agreement to acquire Singapore-based project
management specialist company Project Solution Group (PSG). The acquisition is
aligned with the firm's global strategy to strengthen its operations in the Asia-Pacific

2.

 Reliance Industries is expanding its presence in Africa's real estate sector. The firm
acquired 10 prime plots of land in Nairobi, Kenya, for around Rs 202 crore (US$ 29.97
million)

 Germany-based SEA Group, engaged in the living space solutions segment, plans to
invest Rs 40 crore (US$ 5.94 million) over the next two years in its Indian operations

Government Initiatives

In an attempt to encourage investors’ participation in the Indian housing sector, the Ministry of
Housing and Urban Poverty Alleviation plans to ease the norms for FDI in real estate projects.
FDI upto 100 per cent is allowed under the automatic route in townships, housing, built-up
infrastructure and construction development projects to increase investment, generate economic
activity, create new employment opportunities and add to the available housing stock and built-
up infrastructure.

The Reserve Bank of India (RBI) has relaxed norms to raise funds via external commercial
borrowings (ECB) for low-cost affordable housing projects. Now, developers and builders with
three years of experience in undertaking residential projects are eligible to raise funds through
the ECB route. RBI has also relaxed the minimum paid-up capital norm for housing finance
companies (HFCs) to raise funds through ECBs.

The Government of India has sanctioned projects worth Rs 41,723 crore (US$ 6.19 billion) for
building of 1,569,000 houses/dwelling units for economically weaker/lower income group
sections under the Ministry’s flagship Jawaharlal Nehru National Urban Renewal Mission
(JNNURM) programmes.

The Ministry of Housing & Urban Poverty Alleviation has planned to introduce a single-window
system for clearance of all real estate projects across the country. The system could bring down
the average approval time from the current 196 days to 45-60 days.

3.

The government has also introduced the Real Estate Regulation Bill 2013 in the Parliament to set
up a strong regulatory architecture to protect the interest of consumers and for the regulation &
promotion of the real estate sector.

Some of the initiatives taken in the union budget 2013-14 include:

 For homes and flats with a carpet area of 2,000 square feet or more or of a value of Rs 1
crore (US$ 148389.97) or more, which are high-end constructions, where the component
of services is greater, rate of abatement reduced from 75 to 70 percent

 Rs 6,000 crore (US$ 890.34 million) were given to Rural Housing Fund
  National Housing Bank plans to set up Urban Housing Fund. Rs 2,000 crore (US$ 296.78
million) will be provided to the fund in the current financial year

1.2 About the Company:

Krishna Associatess is an independent infrastructure provider with committed customer base. It
is one of India’s most well capitalized real estate companies. Today the name Earth is
synonymous with Quality, Innovation and Trust. Within a short time span, it has succeeded to
ride on a high growth curve and has witnessed significant investment interest and transaction
activities from all parts of India and across the globe. Strong financial support and engineering
expertise makes us a quality infrastructure provider with global presence. The group is known in
the Realty fraternity for its professional might. Implementation of new technology and
innovation has been its constant goal and this is evident in all its projects.

This success is the result of the leadership which understands the power of compelling vision and
it is the compelling vision and its execution that has made Earth the “Investment of Choice” (for
the investors) “the employer of choice” (for the employees) and “Associate of Choice” (for the
channel Partners and associates).

4.

The people-first, performance driven culture is spearheaded by the Two Directors of Krishna
Associatess Ltd. Krishna yadav and Arvind Yadav .Their expertise in their respective fields,
powerful intuitive sense, alert and intelligent thinking pattern and a hunger to excel, has
influenced the internal and external dynamics of the organization, synergizing them with the
success.

The Company’s ability to meet the special requirements of the real estate market and clients
demand comes from its strong foundations of professionalism.
The group’s strength lies in its panel of dynamic, young, qualified and highly experienced
management and dedicated marketing professionals that take care of the entire activities eeping
its main thrust on customer satisfaction, which is the main motto of the company.

“INNOVATION BEYOND IMAGINATION” is the core philosophy of Krishna Associatess

Ltd.

Setting benchmarks by initiating the concept of green building technology in North India, Earth
has been the pioneer in bringing the first LEED CERTIFIED Residential and of its dynamism
and company’s vision to create the finest elements of urban living with state of art structures and
sustainable models.

1.2.1 VISION
To be the most innovative and trusted brand in real estate industry by adopting new technologies
with a focus on green and eco-friendly construction with focus to fulfill the expectations of the
customers.

1.2.2 MISSION
1. ONE FACE, ONE VOICE
There will be one face, one voice of Earth for the outer world.

5.
2. CUSTOMER CENTRIC ATTITUDE
To ensure complaint free operations with total customer satisfaction by resolving Customer’s
issues with utmost attention and speedy services round the clock.

3. BRAND VALUE
To deliver the projects „differently and make the customer to feel at ease and comfort and create
the „Earth Brand a most trusted brand.
4. INNOVATION THROUGH TECHNOLOGY
Earth would be effortful and creative to identify and deliver something new, matching the
technological up gradation in the Realty sector, all around the globe.

5. CORPORATE SOCIAL RESPONSIBILITY

Earth would concentrate towards development of affordable houses for the masses, to reach to
the heart of all.

6. EMPLOYEE CULTURE
To keep on constantly searching for the talented employees, developing employee retention
policies, providing continuous training and development to facilitate them to contribute
completely in the growth of the organization.

7. CHARACTER, ETHICS AND VALUES

Earth be governed by its professional policies and procedures to ultimately benefit its valued
customers. The transparency of the policies would be maintained through the company’s
operational manual. Adhering to the manual would be mandatory for all, with an ultimate
objective to make the EARTH “Favorite of all” and to create

8. ETHICAL BRAND VALUE

within a short span.
 CHAPTER 2.
LITERATURE
REVIEW

2.1 Literature review:

The real estate sector has become a major contributor of an economy¶s growth. Tounderstand the
significance of the sector and its implications there have been variousresearch on real estate
industry both in India and abroad. The research are beingconducted to gain more knowledge
about the various factors contributing to the growth of the industry and also to analyze the factors
which effect the decision of investment in thesector. I have tried to study few such research
papers to get a better idea about the currentscenario of the real estate sector.
GraemeNewelland RajeevKamineni
in their research paper assessed the risk-adjusted performance and portfolio diversi¿cation
bene¿ts for the real estate markets (office, retailand residential) of New Delhi and Mumbai. The
real estate markets were found to under- perform the stock market in India over 1998± 2005,
with most markets improving their performance in more recent years, although there was some
loss of portfoliodiversi¿cation benefits for office and residential real estate with stocks.
Deregulation of the capital markets and international investment in India is also likely to have
asigni¿cant impact on future FDI levels and the growth of real estate funds for real
estateinvestment in India. They also studied that offshoring in the cities like Delhi and
Mumbaihas created huge demand for better infrastructure. This area of offshoring has
signi¿cantreal estate investment issues; particularly concerning technology parks, access to
Grade Aoffice space.They have also concluded that deregulation of the Indian capital markets
since 2004, andless restrictive guidelines for foreign direct investment in real estate in India
sinceFebruary 2005 have seen signi¿cant improvements in the real estate investmentenvironment
in India for both local and international players. This has taken on increasedimportance as India
signi¿cantly expands its economic growth to potentially be theworld¶s third largest economy by
2020, and international real estate investors seek globalinvestment opportunities; particularly in
the emerging Asian real estate markets. The
expected development of REITs in India in the next few years will also expand the realestate
investment opportunities available in India.
VandnaSinghandKomal(2009)
in their research paper found that as the GDPincreases the real estate prices also increases
because there is a high degree of Positivecorrelation between the real estate prices and GDP. The
7
Real estate prices also increaseswith increase in the per capita income as there is high degree of
positive correlation between these two. The FDI into the country affects the real estate FDI and
real estatehaving a positive correlation leads to the boom in this sector. Increase in FDI from
2006to march 2007 is 10%. Earlier it was 16% and now in 2008 it is 25%.The interest rate also
affects the real estate prices because it affects the lending and borrowing by the investors. In
residential segment, availability of easy home finance andrising purchasing power has driven the
growth. Builders are launching high-end, life styleresidential products to cater to the growing
bunch of high net worth individuals.
2.2 ABOUT THE TOPIC
SALES AND MARKETING STRATEGIES ADOPTED BY
KRISHNA ASSOCIATES.
Benefits to the company:-
➢ Get increased sales of their products by the proper implementation of the recommended
measures.
➢ To get an idea about the new marketing strategies that can be applied in future to compete
with the competitors.
➢ To promote their product portfolio not only among the existing customers base but also
among new customers through lead generation.
➢ Find out the various products present in the industry.

Academic Benefits:-

➢ Experience of doing a market research & practical experience in convincing the end-
users to fill up the questionnaire.
➢ Experience of interacting with perspective customers and convert them into real
customers.
➢ Got an insight of real estate products and gain thorough knowledge of various
promotional strategies.

8.
Krishna Associates Ltd. is the fastest growing company in the Real Estate Sector. In the time
span of only 3 years, the company has launched its number of projects in Delhi- NCR region.
Some of these are:
It is an integrated commercial project which focuses on providing every type of real estate
product in an area of 15 acres.
It mainly focuses on the smooth working of business by providing offices, apartments, retail
shops so that the investor who is seeking to commence his business may not have any kind

of problem as all the facilities are provided as his rest place (apartments) will be near and any

other stuff can be bought from retail shops.

Offices
Three types of offices provided;-
➢ Alpha tech- fully furnished office space
Under this every facility will be provided like from desk to computers, printers and every
necessary thing which the person seeks to have in an office.
sizes available - 350, 500, 750, 1000 sq. ft.
Rates - for 350 & 500 is RS. 6000 /sq.ft., for 750 & 1000 is Rs. 5750/sq. ft.
➢ Beta tech- semi furnished office space
It is office space which will have less facility than alpha tech and is best suited for an investor
who wants or has interest in doing further changes as per his/ her requirements.

Sizes available – 300, 500, 700, 1000

Rates – Rs. 5250/ sq. ft.
➢ Gamma tech- unfurnished virtual space
it is an open space provided with no locks and space is distributed among the investors
according to their requirements.
Size starts from 200 sq. ft. and multiples of 200
Studio apartments – fully furnished

These apartments are basically for the persons who would be commencing there businesses in
the offices provided in the Tech one site. So that their work is not effected by wasting time in
travelling from their homes. It is also suited for the companies to reside their guests not far
from the workplace.
Ideal for executives, small families and senior citizens. So this concept is good as it saves
much money and time.
Sizes available – 495 & 800 sq. ft.
Rates – Rs. 4000/ sq. ft.

9.

Express one – semi furnished retail spaces

These spaces are suitable for food courts, ATM‘s, Retail shops etc.
Are also a part of facility which is to be provided to the investor who is going to invest in
apartments and offices.

Retail shops -
Sizes available - 250 / 350 Sq. ft. (and, multiples)
SIZES RATE per sq.ft.
250 sq.ft. RS 9000
350 sq.ft. RS 11000

Bank Space -
Size available -3000 Sq. ft.
Rates- Rs. 8500 / Sq.ft

Food Court -
Sizes available - 500 Sq. ft. & 1000 Sq.ft
Rates- Rs. 8500/Sq.ft.

SALES drivers OF EARTH TECH ONE

1. Night Safari: GNIDA is planning to develop a Night Safari. It is fourth in the world after
Singapore, China and Thailand. Bernard Harrison will be designing the upcoming Greater Noida
night safari.
10.
2. Formula 1 Race Track: Just 5 kms. Away from Tech Zone, It was First hosted in 2011. The
track was officially inaugurated on 18 October 2011.
3. Amusement Park: It is proposed to be developed over an area spread in 200 acres. India‟s
largest amusement park by Essel World.
4. Taj International Airport hub: Very close distance from proposed airport will make this

zone as an attractive as well as comfortable destination to stay.

5. Surajpur Bird Sanctuary: Another significant step in bringing the city on tourists map,
GNIDA with collective efforts of World Wildlife Fund (WWF) and the Forest department is
developing a „paradise for bird lovers in a massive area of 330 hectares in Surajpur which
includes 110 hectares of wetland. The project is expected to getcompleted by 2013.
6. Wipro/ NIIT: Leading corporates are already making their presence felt in the region, out of
which, some of them are SEZs. In coming days, these corporates will need stay arrangements for
travelling executives, guests and even clients.
7. GautamBudhha University: Spread over 550 acres, Asia’s largest residential university –
Gautam Buddha University is exactly „opposite to Tech Zone. Moreover, this university faces the
very first plot in Tech Zone – Plot No.1 which is –Tech One.
8. India Expo Mart: To improve the vast potential of exporting Indian Handicrafts, and to
encourage professional tourism, India Exposition Mart Ltd. (IEML) which is India’s first state of
the art project for cottage sector wherein Round „O’ Clock International Marketing is available
has been concep- tualized and established in Greater Noida in Knowledge Park -2, approximately
3 kms.from Tech Zone.
9. Delhi Metro: As an extension of Line 3 of DMRC, which connects Dwarka, Sec. 21 to Noida,
Sec. 32, the work on proposed link between Noida, Sec. 32 and Greater Noida is expected to
begin this Sep. and the deadline to finish the same is 2014. This will give connectivity to Delhi at
lightning fast speed with all comforts of Delhi Metro.

11.

10. Yamuna/ Taj Expressway: 180 kms Expressway connecting Greater Noida to Agra in less
than 2 hours and hence will play pivotal role for Delhi – Greater Noida – Agra tourism
destinations.
11. FNG Corridor: 56 kms. long under construction expressway will help people commute at a
lightning fast speed between Faridabad- Noida- Ghaziabad. Trucks and
other heavy commercial vehicles will not need to enter Delhi.
12. Integrated Transport Hub at Boraki: Spread over 600 acres in Boraki, which will include a
world class ISBT and an upgraded Railway station on Ludhiana – Kolkata main railway line,
along with shopping malls and „five star‟ hotels in the area, the city will boast of one of the
unique and first integrated transport hub in India.

EARTH GRACIA (Open lifestyle)

2 and 3 BHK „semi-furnished‟ and „fully-furnished‟ apartments which will not only become a
symbol of lifestyle statement in near future, but the ones which will surpass your imagination, be
fitting Earth Gracia
With Earth Gracia, not only, you will see your future living address become a paradise of modern
living with hardcore sensibility of contemporary living… but a place, where it’s hard to beat
imagination and when you beat it, you feel that heaven has fallen on your feet.
Mentioned below are some prominent „reasons to make Earth Gracia your future living address:
LEED Certification (Leadership in Energy and Environmental Design)
Location: Greater Noida-West
Sales drivers of EARTH GRACIA
➢ Tennis Court
➢ Golf Putting and Basket Ball Ground Entertainment Zone with Single Screen multiplex

12.

➢ Horse Riding & Party Lawns

➢ Barbeque Corner
➢ Party Area with Pavilion and Amphitheater Health Zone with Art of Living Classes,
Yoga Classes, Aerobics Classes
➢ Fish Therapy Art Zone with Music, Dance & Painting Classes
➢ Club Zone with Spa Facility
➢ Card Room, Ball Room, Gun Fight, Salsa Dance Classes etc.
➢ Fine Dining Zone with dedicated Food Court
➢ Lounge and Roof Cafeteria
➢ Caring Zone with Nursing Homes
➢ Hospitals and Round the Clock Chemist Shop
➢ Located on 200 feet wide road
 ➢ Close proximity with Noida, Ghaziabad & Faridabad
➢ Well connected to proposed metro station
➢ Near to 130 meter wide road expressway
➢ Close to all daily need amenities

Free Value Added Services

➢ Medical Consultancy for Residents
➢ Electrician & Plumber on call
➢ 24 Hours Ambulance Service
➢ Pollution Free Battery Operated Carts for residents
➢ In house Consultancy by Interior Designer
➢ Feeder bus facility to Metro Station
➢ Vaastu and Astrology Advice

13.
Available Sizes

TYPE SIZES
2 BHK + STUDY ROOM 1310 Sq.ft.
3 BHK + 2T 1545 Sq.ft.

Earth Gracia Payment Plans

TYPES OF PLAN RATE / sq. ft.

DOWN PAYMENT PLAN RS 3100/-per sq.ft.
CONSTRUCTION LINKED PLAN RS 3400/-per sq.ft.
Booking amount is 10% of B.S.P (base selling price)

Additional Charges
 ➢ ECC ( External electrification Rs 85/ sq.ft
charges
➢ FFC ( Fire fitting charges) Rs 40/sq.ft
➢ Lease rent Rs 100/sq.ft
➢ Electric connection charges (min. Rs 5000/KVA
5kva)
➢ DG Power back up Rs 20,000/KVA
➢ Mandatory Club Membership Rs 1.5 LACS
➢ Covered Car Parking Rs 2.5 LACS
➢ Road Facing PLC Rs 50/sq.ft
➢ Corner Facing PLC Rs 75/sq.ft
➢ Park Facing PLC Rs 75/sq.ft

14.

Preferential Location Charges

Floor PLC Rs /sq.ft Floor PLC Rs/sq.ft

GROUND 150 9TH FLOOR 60

FLOOR
1ST FLOOR 140 10TH FLOOR 50
2ND FLOOR 130 16TH FLOOR 60
3RD FLOOR 120 17TH FLOOR 70
4TH FLOOR 110 18TH FLOOR 80

5TH FLOOR 100 19TH FLOOR 90

6TH FLLOOR 90 20th FLOOR 100

7TH FLOOR 80
8TH FLOOR 70

Advantages of Earth Projects over competitors:

➢ Availability of maximum project details – Project details of almost half of „either
soon to be launched projects or have not been launched projects are either, minimalor not
available at all.
➢ Minimum Ticket Size - No other project offers a business space/suite of as less as
350 sq. ft.
➢ Locational Advantage – Location of earth’s tech zone‟s most prime location and very
first plot on entrance – Plot no. 1, the plot is Taj Expressway facing and is located right
opposite of proposed Gautam Buddha University – largest university in Asia and a
huge catchment area for talented professionals.

15.
➢ Flexible Payment Options - Flexibility to choose from as much as three (maximum)
payment options available – D.P., Flexi and C.L.P. on different sizes of business suites as
well as for residential suites whereas in many of the other projects not as many payment
options are available.
➢ Assured Returns + clearly specified possession date - As compared to other projects
which does not have any clearly defined possession date, and hence assured returns till
possession, Earth Tech one gives its investors a complete peace of mind with a reason to
smile as the investor would be sure of getting almost half of his invested amount back in
51 months + manifold capital appreciation once the project is completed in June 2013.
The investor would be assured of both returns and timely possession, and hence capital
appreciation.
➢ Fully Loaded, Plug & Play Concept - Early possession – June 2013 coupled with fully
loaded business suites means its plug & play for dynamic and charged up professionals.

Reasons Behind to Select Greator Noida as a LOCATION FOR MOST OF

THE PROJECTS
GREATER NOIDA:
Located in Uttar Pradesh, barely 40 kms.from New Delhi and 20 kms. from Noida, the area of
Greater Noida is slowly but surely on the path of becoming one of the largest industrial and
education centres of the country. The area of Greater Noida is 44,000 hectares and its current
population is 12,00,000. Real Estate in this area is amplifying at a good pace in wake of its
growing importance as a reality destination around Delhi. Like other areas of the NCR, Greater
Noida too is home to a number of Indian and Foreign companies, which is an advantage for the
area. It is on its way to becoming a commercial hub. Real estate in this city has huge potential for
development.
The proximity to Delhi and Noida and good connectivity with both cities has been a major
catalyst for the growth of the city. The modern infrastructure in keeping with the demands of
high quality living and improved living standards has made Greater Noida a destination of

16.

choice. In addition, a large number of construction projects offer quality housing and office space
equipped with modern amenities, making real estate in the city all the more desirable. In all,
property in Greater Noida has come across as the next best option given its location advantage,
good connectivity, green environs and the enormous potential for development.
SWOT ANALYSIS OF GREATER NOIDA
Strength weakness
➢ 2nd planned city. ➢ Problem of law and order
➢ Wholly Wi-Fi.
➢ India expo mart
➢ Yamuna Expressway. ➢ Lack of public transport
➢ Knowledge Park.
➢ An eco-friendly relaxed
➢ Lack of labour
environment.
➢ Shiv Nadar University Launched.
➢ Affordable Property rates as ➢ Show pace of development
compared
to Delhi.
➢ A modern, efficient city of
international
standards.
➢ Top quality housing and social
➢ infrastructure.
➢ Wider than access roads.
➢ Ansal Plaza shopping mall
operational.
➢ F1 Racing track.
➢ Gautam Buddha University and,
Galgotia University.
 DEVELO
PING PROMOTIONAL STRATEGIES
Understanding the company, its products and analysis of its competitors, gave me a clear picture
about the real estate sector. The major task that I was assigned was to understand the company
objectives, its target audience, and then to develop marketing strategies which would help
company to increase its brand awareness in the real estate sector
OPPORTUNITIES THREATS

Introduction: ➢ 4th Night Safari. ➢ Noida extensio n fiasco.

Promotions are best ➢ Change
carried of implementing
out by government will rise problem
advertising and promotion plans. The desired govt. will rise
➢ Change the
for the master
goals of these plans should depend on the overall goals and strategies of the organization e master plan of
problem for th
Greater Noida. noida
➢ Boraki Railway Station. greator
➢ Expected population in 2021 is .
Above the line sales promotion:
21 lakhs.
Above the line is a type of advertising through media such as TV, cinema, radio, print,banners
➢ DMIC (Delhi Mumbai Industrial
and search engines to promote brands. Major uses include television and radio advertising, web
Corridor)
and Internet banner ads. This type of communication is conventional in nature and is considered
➢ Gas based power project.
➢ NIITItTech
impersonal to customers. differs
to from
investBelow
Rs175the linefor
crore advertising, which believes in
unconventional brand-building
Noida strategies, such as direct mail and printed media (and usually
involve no motion ➢ graphics).These
Campus expansion.strategies require huge amount of investments and are
➢ Shopping Malls, Multiplexes coming up.
majorly Capital intensive.
➢ Delhi Metro extended in Greater Noida.
➢ The next major IT destination.
Below the line sales➢promotions
Excel World.
These are short-term➢incentives,
FNG Corridor.
largely aimed at consumers. With the increasing pressure on the
➢ Biggest Milk plant to give empowerment
marketing team to achieve communication objectives more efficiently in a limited budget, there
to villagers in Tapal.
has been a need to find out more effective and cost efficient ways to communicate with the
➢ Noida crime control plan to cost Rs380
target markets. This has led to a shift from the regular media based advertising. These strategies
crore.
involve high level of➢ground work involving manpower and is hence more of Labor intensive.
Bird Sanctuary.
➢ YEA is planning to open21.4 international
➢ universities and 10 engineering colleges
adjacent to Yamuna expressway.

PROMOTIONAL STRATEGIES ADOPTED BY KRISHNA ASSOCIATESS

PROMOTION
ABOVE THE LINE PROMOTION BELOW THE LINE PROMOTION
19.
➢ RADIO
➢ SPONSERSHIP Swot analysis
➢ ENDORSEMENTS
➢ MOBILE PHONES
➢ SALES PROMOTION of earth
➢ INTERNET ➢ DIRECT MAIL
➢ PERSONAL SETTING
➢ NEWSPAPER ➢ PUBLIC RELATION
Deciding on promotional plan:
The plan usually faces three questions.
➢ Which segment of the market should be targeted? 57.
➢ What message should be conveyed to them?
➢ How to do this?
For each service we first forms of media consider all which are available for promotion like TV,
radio, newsletters, classifieds, displays/signs, posters, word of mouth, press releases, direct mail,
special events, brochures, neighbourhood newsletters, etc, & then decide which suits the
organization. Our selection of media should be based on two factors affordability &
accessibility.

22.
STEPS INVOLVED IN DEVELOPING THE MARKETING &PROMOTIONAL
STRATEGIES
To develop a promotional strategy one should understand the target audience, analyze the
competitor strategies, understand the company constraints, and other factors which can then be
used to develop a comprehensive strategy to meet the company objective.
The steps involved in developing strategies for Earth-Infrastructure can be enumerated
as:-