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Dr Rmlu BBA Management Sllybus
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0% found this document useful (0 votes)
18 views48 pagesRMLUO_020823072137
Dr Rmlu BBA Management Sllybus
Uploaded by
cacam34903Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
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/ 48
DR. RAMMANOHAR LOHIA AVADII UNIVERSITY, AYODILYA
DEPARTMENT OF BUSINESS MANAGEMENT
& ENTREPRE NEURSHIP
NEP SYLL¢ BUS
of
Bachelor of Business Administration
(B.B.A.)
w.e.f. Session 2')23-24 sary
if el Set
mates Wo dohees™
(Brey shelenta eevee) Certificate in Business Administration (First Year)
Diplonva in Business Adminis:ratinn (Second Year)
Degree in Business Administration (Third Year)
mmeree & Mane
I be under the Faculty of € 1, Dr, Raramanahar
adh University, Ayodhya (UP) ans it shall be known es B.B.A, (Bachelor of
isu
he
extend over three years/six semesters,
285 Ad am),
The course
ndueted en full time besis. The duration ef full time cowrse shall
The Degree of the B.B.A, (Rachel
of Business Administration} of the D:. Rummanohar
Leonia Avedh University, Ayodhya (LP) id
conferred an the who have
not less than six seme
pursued the preseribed eourse of study oe
ng over
thige academic year and-have pass
examine
nS as prescribed under che relevant
schetie
‘The total number of students te the B.B.A, (Bachelor of Business Administration)
course shalll be restricted to 120 seats (as
Qualit
Intermediate! Higher Secondary (ie.10+2) or its equivalent c
‘University norms).
ation for admission in B.F.A, (Bachelor of Busi
$8 Adininisiration) course is
ination conducted by the
any Board oc University incorporated by law and recagnize by this University. shall
constitute the minimum requirements for admission
The method of teaching adopted shall be a combination af Lectures. Tutorials, Practical
Which includes seminars, ease discussion, student pre
ation, use of audio-visual aids,
computers ete and credit shall be visualized as a component of Lecture (L), Tutarial(T)
and Practieal(P),
" 10,
In each course of BBA. (1, 1. HL, TV, Ya WE" semester! there will be four lectures
Gelivered by the imental Feeulty on local area its aspects aad its importance,
The classes of BBA course shall be ru facully of Commerce und Management
under the control of lead ef Departraent
There shall be examination in each semester as per the scheme of Faaminativn and the
students shall be required to appear in every subject as specified in the course structure of
each semester.
ce
re duration, the maximan marks.
1 be of three
ee,
Each compulsory / elective paper
alloted for each paper shall be following
and at
ster examination -7$ marks
Tl. Internal assessment- 25 marks
The permission w appear in sernes
mination shall be granted to such stud
Jed the aun;
ance requirement of 75% in euch subject as per Unive
‘There shall be summer training project report presentation
i)
Semester) of 100 marks,
vive voce in BBA Part IIl
(V" Semester) of
Voce ia BBA Part IN (vil
hs and Comprehensive Vivee
is shall be Compulsory fir all the students. Viva Weze will be
conducted jeintly by External and Invemal Ps and maxiniuin of 100 Marks
Internship (Summer training Proieet) of 6 week
the end of B.B.A. IV semest
the students in de fi
Passing marks in
will be mandatory for each student at
ad by
jer end summer training project repart will be submit
| yeur (V8 semester),
ch poper is 40% and a
k paper is allowed only in
two papers in cach semest
The permission to appear in semester exarminztion shell be granted to such candidates
nly who have fulfilled
attendanee requirement vf 75% in each paper.
Rest of the cules/instroctions whichever is net mentioned in this ordinance will be
followed as per Notional Education Pa
Guidel
mination Related
ine for Graduate’ Post Gradui
je Courses (Dated: 23-06-2002) adopted by Dr.
Rammanohar Lobia Avadh University, Ayodhyo.
(
wpe ie
Bevan?
Dr, Rammanohar Lohia Avadh University,Ayedhya
National Education Policy-2020
Syllabus for
COURSE- B.B.A, (Dr, Rammanohar L
University. Ayodhya)
Subje Part |*7Paper | Marks ©“| Credit
Cade _ |
Course! A_|Foiolorr
Bs |
| A | ForoloaT
B inciples of M rent 3
i
A [FOLOIO3T | usiness Ethics & Governance | 100(23'751 | 3
_ B | Computer Appl: looj2s+75) | 3
Co-turricular | Food, Nuifition and Hygiene Toe z
I [1 \Voeational [——*[ io
B | 17 Other Facuky a 0
r | Course? | 100(25> 75)
nab B Business Finance ness |
| | [gees A POIG202T "Taman Resource Development
| ° B Marketing Theory & Pri
TW [Course A. | POIO203T | Business Mathematics ~ TGOS+75}
eas B | [Adverising Managemeat — 100@5¥75)
Tr | Co-curricular | First Aid und Heullh 100 |
Th | Vocational | es 8
Total 300
APTER SUCCESSFULLY COMPL, z
ADMINISTRATION (46 CREDITS )WILL BE AWARDED
A Year| Sem | Subject | Part per
ode
i | Course? A FOUDSO1T | Mansy & Cost
Paper-7 Accounting
| 3. | Bosiness Law
NE | Course? A) FOT0302T | Production Management 1DU(25+75)
Ped a | Business Police: ~ | WenC35=73)
y [WT | Coume? A. | FOOS0T% [Business Commun [annces
ee B Business Environment ToAas=
| iit) Co-turieular Homan Values and 100
Environmental Studies | |
IT | Waeational
TT | Other Faculty 7 i
[ | = Total
l TW | Course! A | ROTOHOTT ply Chain Management
teed a | eh Methodelgy
WW” | Course? A] FOIOO2T | Specialised Account
Eaptett Re Consumer Behaviour
2 AW) conmer R FOIaast
Paper-IZ |
B x
1] Coccareieular Physical Education and Yoga 100 a
Iv Vocational 100 3
Total uo | 8
ALTER SUCCESSFULLY COMPLETING 2” YEAR, DIPLOMA IN BUSINESS
ADMINISTRATION (92 CREDITS )WILL BE AWARDED
we W AS Year | ‘Subject | Part Puper Name Marks | Credit |
ae = EE =e
|v Course! A PHOSO!T | Income Tax 1OG(25+75)
Paper-13 [4 Marketing Communication 100@2s+75) | 3 |
| Course! 05027 | Entrepreneurship & Small 100(25+75) 3
Paper-14 | Business Management _
8B Sales Management wongas=73) | 3 |
3 Course! A ¢/FOl0S03T | Industrial Relavions & Labour | 1OOQ25,75) | 3
Paper-15 Lans
| B ‘Company Acco:
WV | Co-curricular “Analytic ABI
Awareness |
Vv FOTOS0AP | Summer Training Provect 3
f = = Report Presentation and Viwa- ho) |
[ Voee _
Total 23
VE | Course’ A | FOL060IT | Project Management 3
PAE! B Goads & Sewices Tax 3
WE] Chmrse? A | Ful0602T | Auditing | 3
Paper-17 fe
rane B Tnternatiowal Trade mas |S
37 vt Gaur A_| FOOGU3T | Strategic Managemen a
Paper = 2
ia tas i Training & Development s+75)]__3
VW Ca-curnicular - Communic Kill and Te 2]
| = Personality Developmeat |
| | FAOGISP | Comprehensiie Viva-Voce Teo 7 |
) Total 300 |
| AFTER SUCCESSFULLY COMPLETING 3"YEAR , BACHELOR'S DEGREE IN BUSIN ]
| ADMINISTRATION (132 CREDITS )WILL BE AWARDED
. IN ai
faculty, Not mene
E= External Marks (To pe pes by Extemal Famine as proposed by De
I= Internal Marks (To by
of Studies)
partment/College) Year
First Year Course Structure
First Semester
Sem | Subject | Part Paper
Code
1 | Courer A FOIOIOIT
Puper-I B
T A FOTOTOIT
5 7" 2
' A POIOIOST THORS)
Co-curricular | Pood, Nutrition and Hygiene 100)
Vacational | — Teo
Gther Faculty | ia - Tey
Total
500
1 ProgrammerClass: Degree Year Fist |
Course! paper-t (A)
Course:
(Course outcomes:
The aim uf the course is 10 bund Knouvlodge and onl
course Seeks 10 give detailed knowledge ahout the subj
business economies. The outcome of the course wi
dent T
akout
riding business economies among the 3
ee! matter by instilling them,
1 be a5 Fallows
Vo provide knowledge about business esonamics. To
pravice knowledge about Demand Analysis, To
| Production und-cost snelys
*/1'p Make aware with pricing and prot
Credits: 3
asic ides
management,
Compulsory
ax. Marks: 25475 ___ Min: Passing Marks: |
Total No. of
fiaKé Practical tin hours per week}: L-T-P: 2-0-0
Nu. of
Unit Topics acti
otal 30
Tiroiocion © Busia Eeorinies HURST Reope of Bhar Econom Te]
| relationship with other subjects, Funucmental Economic Tuols-Op portunity ecst
| 1 [concept Inerementel corcept, Principle of time perspective, discounting prine’ple and} 6 |
| ui-marginal peineiple :
Demand Araivsis: Concep. of Demand Lamp; Ws Ceienminans, Fries, Tome SURG P
ny | Rubstiution eset, E'esticity of demand: meay lypes, measurement ard 3s |
marazerie| dec's ons, Re
mari foreeasting arcmethods of cemard teasing.
z Produciion and Cast Analysis: Meanings, Iwadaetion
LL proportion and laws of retum :o scale, Various cost concepts ard classiffcatv sy |
‘oulput celationship in short ran & lengrun Cost curves, Ex |
_ofseale, |
Priging: Nature of market, Types of manccls and thelr charich vrigini
different market stuctwres-Perfecl, Monopoly. Gligopoly and” Munopulistic
TY | cémpetition, Price discriminarien under mo:apaly sompetition, 6
Profit Management & {nTaton: Prosit, Functions of profi, Prom mainization, Brask
even analysis. Elemertary idew of Inflation
Suggested Readings:
1. Varsney & Maheshwari, Managerial Eeonont
2, Mote Pau! & Gupte, Managerial Economics: Coneapis & cases
3. D.N.Dwivedi, Managerial Economics
4. D.C.Huge, Managerial Feano
5. 5, Peterson & Lewis, Managerial Economies
‘Suggested Coatinuous Evaluation Methods:
In addition i the theoretical inputs the eourse will be
Group sill im student 6 sense oft
Susas
i
vered through Assignment
Sve making ard pea
Presentation,
Further Suggestivns: Progrumme/C lass: Degree Yeur: First I Semester: First
Course! paper-1 (B)
MIT] Course Tile: Basic Accounting
Course Code: FOE
[Course outcomes:
The sim of the course is to build knowledge and understanding les of necounting among the students.
[The course seeks th give detailed knowledge about the subject matter >y instilling them basic ideas about
JAccountin. The outcame of the course will be as follows —
[Fo Introduce sour AccoUiting Principles and ether aspects ofaccounuing, To proviele
knowledge about rectification of eerars,
To make able about valus-ion of so:
sake aware with share ant Debenture.
Compulsory _
Min. Passing Marka
hours per week L-T-P: 26
Total Na. of Lesiures-Tuorials-Practical (
Unit Fopies No of
Lectures
|__ _ Taiain3d
Trivoduclion: Meaning and prosess of aesounting, Basie leaninology of accounting,
1 | Differexce between accounting & book keeping, Importan
secovnting, Various users ef ascounting i
Conventions & Concepts, 7
‘Accounting eauation, Dusl aspect ef accounting, Types oF accounts, Rulsor debt |
Le | & credit, Preparation of Journal and Cash book including banking irensuctions, 10
Ledger and Tria’ balance, Subsidiary books of accuunts.
Reetification of error, Preparation uf bank reconeil ls wf |
| exchange and promissory notes. : |
Valuuiion of stacks, Accounting eatment of deprecistion, Resrives and provisions, |
TH _| Preparation of final aceeunts along with adjustment chiries 8
ry__| [sue of shares und debentures, Issue of bonus shares und aight sae, Redemption of
erence sharec andl debontutes,
Suggested Readings: =
T. Agarwal B.D, Advanced Accounting
2. Chawla & Jain, Financial Accounting
3. Chukrawarti KS, Advanced Accounts
4. Gupta R.L. & Radhssiamy, Fundamentals of Accounting
$, Jain & Narang, Advareed Accounts
& limitations ot 6
fosmetion, Accounting Principles:
iputy the course Will be delivered through Assignments, Presentation,
wp Discussions, This will instil in stulent a sense of decision making snd practical leern ng
Suggested equivalert online Courses:
(Eurther Sugesstions:.. g | Semester First
| Programme/Class: Degree
Course paper-2 (A)
Course: tle: Business Starisvies:
Course Code: FO101027.
Course outcome:
‘The aim ef the course is t¢ build knowledge snd understanding of Business Statsties among the studerit, The
[soure Seeks to give detailed knowledge about the subject matter by instilling thera basie ideas about Business
Statistics. The outcome of the course will he as follows
To provide knowledge abuul busic concepts of Statistics. To
provide knowledge meggyrement of central tendency. To give
an overview of comelstion and regression analysis. To make
able to know the sampling and prababilin
Credits: 3
Max. Matis: 25
‘Total No. of Lectures-Tutorials-Practical (in hours per week): L-T-: 2-0-0
com
Unit Topics Boat
|__| Total-30
Intraduction: Concept, ities ignificance & slics, Types of
T__| Cassinisation ée Tatulaton, Frecueney distribution & graphical represeatation, 8
Measure, of Cental Tsjdeiey (Mein. Median, Wo 1 Weasures of Varlsion
ni (Range, Quartile Deviatlen, Mean Deviation and Strsdand Deviation) Signi §
| & troscriies of e good nleas ue of variation, Messutes Uf Skew tess & eB
Correlation aid Regrewiwt: Mesring and Iypes of correlation, Siraple eorslation
Scatter diagram methes, Kerl Pearson's Coefficient of corelation, Siunilicance of
TIL | conetstion, Regression Goncep:, Regression lines, Regression equetions and 8
Regression eoeficiewt ‘i
Probbilily: Concept, Fventa, Addon
Law Baye's theorem [Simple numerical]. Probability Distrib
AV | Poissen and Normal. 8 |
Suinpling: Method of sarrpting, Sempling and nor. sampling erors, Test efhysothesis,
Type-l and Type Tl Errors, Large sample tests
Suggested Readings;
' Guta, SP. & Gupta, NLP, Business Statisties
2. Levin, B
. Statstics For Ma
Feud, J.E,, Madem Element:
‘ent
Statistics
4, Elhance, D.N., Fundamentils of Statistics
5, Supa, C.B.. Invoduetion of Statistical Methods
Suggested Contficous Evaluatiog Methods
{n addition to the theoretical ingauds the course will be delivered througit Assignments, Pres
Group Discussions. This will inslll in student a sense of secisiua making and greetietl len
Suggested equivalent online ecu'scs:
Farther Suggestions wve_|
PrograrimeiC lass: Bs
Semester: First
Course! paper-2 (5)
Course Code: FOLMICET Course Title: Prineiples ef 4
“OUSE GULCOMeS:
[The sim of the course is to
ne stuem, The Course Seeks. 19
busie ideas about management, The outcome a
out mene gement snd its principles.
[Te provide Knowledge about Marageria function |
[Re make Stare v be
id knowledge and understanding about principles of management amen
ive detailed kaowladge about the subject matter Uy inst
the course will be as follawes ~ To provid:
Compulsory
Min. Pessir
Maris:
30
Unit
inns Concepts, Objectives, nalane, Soape and elgaifcanee of
1 manageniem, Contribution ef Taylor and E nl 4
management. Menagement ‘vs, ad minist atic,
PlamningeTanespe, odjectives, nature, impos =
u anring, planning process Concept af Dec 5
Importance, Firms, techniques and o6es
Organizing: Conespl, objectives, nature of organizing,
MI Orgenization, Delegation. of authority, Authority
Centralization ané Decentralization, Soan of Control
Divceaig: Concept pe oF seep
| Couruination, Conecpt of scade:shia, Sugervisivn Mu
| Communication 0
| Cooteotling: Concept, Principtcs, Process and Tech:
| Controlling, Relationship between otarning end controlling.
| Suggested Readings: a
1. Pagase Divikar, Principles of Manager
asad LM. Principles ans Practice of Management
isroyan and Rew VSP, Prineiples ond Practice of Manager
4, Srivastava snd Chumnsalla, Manepemen Principles and Pract
Suggested Continuous Evaluasion Methecs.
Inadtiontotbe theoretical inputs couse wr | be delivered through Assignments, Presentation,
Group Discussions. This will instil in student a ssnse of cezision mating I euriny, prammoiCiess: Degree Year: First I Semester: First
Course! paper-3 (A)
Course Th
ssiness Ethies und Gover
© oulcomer
The sim of the course is to build knowlestge and understanding Business Ethies among dhe student, The
leourse seeks to give dewiled knawledgs het the subject matice by Instiling them bas c ideas about
IBusiness Fihies. The ovtcume of the eourse will be as fellons —
Vo develop understanding, of business ethics and velues,
[Te provide selationship between ethics and corporate encellence.
Lia give an overview about Garsihian philosophy a€Ssaecial responsibil | &
: Max. Marks I Min. Passing Macks |
in hours per-we
No, of Lectures
unit | Topies
values
and valuee
| Introduction: Concepa and ialune Of ethisey oak
relevance of
1a ot 08 for work Ti
vork plore, Work-life belance, Ethas oF ¥
men, Herarchist 2s an eegan za
ioFShip between Ethics & Corporate Excellence. Capon
Starement, Cede of Ethics, Orgsnizutiona) Culture, TQM. Gandhien
t, Philosophy Tusweeship, 8
s Seven Cireatest Social Sins, Co.epl of
managementand wisdors mane ement
u
um
6
respect fo differeat stekeholders, Argues or und auninst Soi 8
responsibility of business, Sacial Audit
Suggested Readings;
Tripat, Vakies &s Ethics in Managemen, Galgotia Publis
1n values for Managers
3. MoCarthy, FJ. Basie Marseting,
4, Chakraborty S.K., Eihics in Management: A Vedantie Perspective, Oxford University Press
Suggested Continunas Evaluation Metaads
ors.
In addition tothe theoretical inpuss the course w
eau Discussions. This will instil in
Suggested equivalem enline courses: Programme/Ciass. year First Semester: First
Degree
Course! paper-3 (B) |
Course Code: FOIOI03T ‘Course Tid
Computer Applications
(Course auteomes:
[The ain of the course is to build knowledge, understanding Compuler Applications asiong the student, ‘The
une seeks to give detwiled knowledge about the subject mutier by instilling them busic idews ubuut
(Computer Applications. The eutcame of the course will be us finilows —
[To provide Knowledge about computer and its application.
To provide knowledge about comBaments and working en comauter. ce
‘To give an overview about software system and Data base management,
Cred: 3 2
Max, Marks 25075 (a Min, Passing Mack
‘Total Nu. ef Lecures-Tutoriats-Practical {in hours per wack): L Apply an [MC eppres
I+ Enhisnex erentivity, es
counnunicaticn campalen
Credits: 3 Compulsory
LC Max, Mates 25075 Min, Passing Marks:
Total No. of Leetures-Twtorials-Praccical (a hours per week): [-T-P: 3-0-0
advertising and promotional plan, |
y through developing an integrated marketing =?
No. of
| unit ‘Topics Lectures
Votal=30
Marketing Communieation: Meaning and ts objectives, Intepraied Waikel
[Communication (IMC: ce-icepts and process, IMC promotion
Meaning. objectives its role and functions, Classification of adver
ad ethical issues in adverts
luvertising, Adver -
Process in Advertising: Cane; nd mental process in buyiag, AIDA model, Hierarchy
ef etfeels model, Informacion processing model, Advertising Budget — Top down and
41 Build up approach, methads of adv ‘Alforéable crethad, arbitrary allocation 7
method, percentage of sales meted, competitive parity method, Oojective a
Task method, |
Advertising Cremiviiya Meuning of erealivity, Creative siraiogy, Cromive al |
|fdvertising Apzeels, USP theory of creativity, Copywriting: Messing anc Definition af
Wi (Copywriting, The Copywriter, Copywriting for Print, Copy guid
“opywriting, U'V Copywriting, Writing for the Web, Tips fue writing ee
IV Media Plaaningand Stiaiegy: Media T ypes and their = 8
‘ctling Media objectives; Sleps involved in media piann ng,
Fealalion abc, media scheduling sategy, Evshution of avon
ced anal purpese of evaluation, pre-testing und past testing techniques, Adve
research, teas in international salventiing,
feorge E Belch @ Michael A Belch: Advertising end promotion. An inlegraied Marketing
Communication Perspective-MeCiraw Hill Educstian
. Chunavsala ée Sethia : Foundations of Advertising Theory & Pract
3. Copley Paul: Marketing Communizetions Managcin
Butterworth # Publication
4. _Aaker, David A. etal, Advertising Management, PHL,
Suggested Conenvous Evaluation Methods:
In addition to the theoretical inputs the course will be
