Data Cloud Bootcamp

Day-1
Salesforce Marketer Group (Phoenix)
MCLearningCamp
Facilitators and Speakers

Jyothsna Bitra Guilda Hilaire Vladimir Silak Minendra Bhattarai

Arxcient Salesforce Salesforce Salesforce
Marketing Cloud Director, Marketing Director, Partner Product Solution Architect
Consultant Evangelism Success - Data Cloud
@JyothsnaBitra @justguilda
Kickoff and Overview
Data Cloud Master Series

Data Cloud Certification focused 12-day Bootcamp

● Let’s Get Certified !!

Data Cloud Deep Dive sessions

● Learn in-depth along with Implementation Use Cases

Data Cloud Workshop

● Build With Us!!
Bootcamp Schedule
Who is this Bootcamp for?
This Bootcamp is intended for everyone
who wants to learn Data Cloud and also for
those who want to clear the Data Cloud
Consultant Certification
Learning Prizes
Data Cloud Certification focused Data Cloud Workshop
12-day Bootcamp ● 3 Certification vouchers
● 3 Certification vouchers ● 1 swag item for residents in US
● 1 swag item for residents in US

Data Cloud Deep Dive sessions

● 3 Certification vouchers
● 1 swag item for residents in US
FAQs
Are the sessions recorded?
➭Yes they are, we will post them to the YouTube: @MCLearningCamp at the earliest possible

How do I register for all the upcoming sessions?

➭https://trailblazercommunitygroups.com/salesforce-marketer-group-marketing-cloud-phoenix-
united-states/

What if I have questions after the session?

➭Fill the form with your questions so we can address them during the AMA Panel:
https://forms.gle/KCRyJQZ6piCFmBQK8

Slack Channel?
➭ MCLearningCamp #data-cloud-bootcamp
Data Cloud Consultant Certification Overview
Who is this Certification for?

➭ Ideal for consultants who have experience implementing and consulting on

enterprise data platforms in a customer-facing role, including designing, configuring,
and architecting solutions

➭ Individuals who are interested in demonstrating competence with Data Cloud

should pursue this certification

➭ Should have two or more years experience implementing and working with data
strategy and data modeling
About the Exam

➭ 60 multiple-choice/multiple-select questions
➭ Time allotted to complete the exam: 105 minutes
➭ Passing score: 62% (~37 qsns)
➭ Registration fee: USD 200
➭ Retake fee: USD 100 (plus applicable taxes)
➭ Prerequisite: None
Certification Objectives
Certification Objectives

Section Objectives Weight

● Describe Data Cloud’s function, key terminology, and business value.

● Identify typical use cases for Data Cloud.
Overview 18%
● Articulate the Data Cloud lifecycle and its dependencies..
● Describe and apply the principles of data ethics.

● Apply Data Cloud permissions, permission sets, and org-wide settings.

● Describe and configure the available data stream types and data bundles.
● Identify use cases for data spaces and create data spaces based on
Setup & Administration requirements. 12%
● Manage and administer Data Cloud using reports, dashboards, flows,
packaging, and data kits.
● Diagnose and explore data using Data Explorer, Profile Explorer, and APIs.
Certification Objectives

Section Objectives Weight

● Identify the different transformation capabilities within Data Cloud.

● Describe processes and considerations for data ingestion from different
sources into Data Cloud. 20%
Data Ingestion & Modeling
● Define, map, and model data using best practices and aligning to
requirements for identity resolution.
● Use available tools to inspect and validate ingested and modeled data.

● Describe matching and how its rule sets are applied.

● Reconcile data and describe how its rule sets are applied.
Identity Resolution ● Describe the results of identity resolution and use cases. 14%
Certification Objectives

Section Objectives Weight

● Define basic concepts of segmentation and use cases.

● Identify scenarios for analyzing segment membership.
Segmentation & Insights 18%
● Configure, refine, and maintain segments within Data Cloud.
● Identify and differentiate between calculated and streaming insights.

● Define activations and their basic use cases.

● Use attributes and related attributes.
● Identify and analyze timing dependencies affecting the Data Cloud
lifecycle.
Act on Data 18%
● Troubleshoot common problems with activations including
accepted/rejected counts, errors, and not seeing related attributes.
● Use data actions and identify their requirements and intended use
cases.
Resources
Data Cloud Bootcamp Resources
Cross-Cloud Integration Points
● Read official Study Guide
● Trailmix: Prepare for Your Salesforce Certified Data ● Data Source Connectors
Cloud Consultant Credential ● Marketing Cloud Activation Target
● Trailhead Academy: Discover Salesforce Data Cloud ● Data Actions with Flow
Fundamentals (SDC101) ● Data Cloud in MC Intelligence
● Documentation: Data Cloud Glossary of Terms ● Data Cloud in Tableau
● Udemy: Prepare for the Salesforce Data Cloud
Consultant
● Partner Learning Camp: Data Cloud curriculum

Data Cloud Decoded

● Watch Youtube Playlist: Data Cloud Decoded

Study Plan

➭ Try to attend all the sessions live

➭ Complete the Homeworks after each session

➭ Rewatch the sessions as necessary

➭ Go thru all the resources and additional links shared

➭ Form a study group

➭ Schedule an hour each day for the prep Best Practice

Why Data Cloud?
But Connecting All Your Data Isn’t Easy

Web and Mobile Advertising

ML Platforms Data Lakes & Warehouses

The average
ERP 1,02
company has Financial Management

Point of Sale

Order Management
6
different
applications
Analytics

Human Resources

Source: MuleSoft Connectivity Benchmark 2023

Learn More
Accelerate your path to becoming a Data Cloud Trailblazer

TRAILBLAZER EXPERT COACHING ASK-AN-EXPERT ADDITIONAL

TRAILHEAD COMMUNITY SESSIONS OFFICE HOURS RESOURCES
Learn new skills from Learn, connect, have Targeted, outcome- based Get real-time answers Ingest, harmonize, unify, and
sessions. analyze streaming and batch data
anywhere. fun, and give back and ideas from experts with Salesforce Data Cloud
together. Expert Coaching Catalog and peers. Resource hub for Data Cloud
Build a Data Strategy for See topical engagements on how
to manage data once it’s in Data Data Cloud Implementation
Data Cloud Salesforce Data Cloud Cloud Ask a Data Cloud Expert Guides
Prepare to use your data in Connect with other For best practice, strategy PDF guides to set up, administer,
a Data Cloud Getting Started: Data Cloud: and configure CDP.
Salesforce Data Cloud Prepare for Implementation
questions.
users. Get expert guidance as you
Ingestion and Modeling in prepare to use Data Cloud. Data Cloud Customer Professional Services
Data Cloud Data Cloud for Marketing Success Events Implementation, advisory, and
Connect your data sources Data Cloud: Best Practices more.
Connect with other Data Enhance your understanding and Data Cloud by Customer
and define their Cloud for Marketing users. get the most out of Data Cloud Success Release Readiness
relationship in Data Cloud.. Stay up to date on the latest and
Data Cloud: Mapping greatest product enhancements
Fundamentals and innovations.
Explore Salesforce Data Intro to data storage and
Cloud segmentation Release Notes
Learn how to implement Explore product enhancements
and new features.
and use key features of
Salesforce Data Cloud
Learn on Trailhead Join the Community View the Catalog See Upcoming Sessions