SPONSOR: Rep. Griffith & Rep.

Baumbach &
Rep. Dorsey Walker & Rep. Harris &
Rep. K. Johnson & Rep. Lambert &
Rep. Longhurst & Rep. Neal &
Rep. Phillips & Rep. Romer &
Rep. Bush & Sen. Townsend &
Sen. Gay & Sen. Hansen
Reps. Briggs King, Chukwuocha,
Heffernan, Minor-Brown,
Morrison, Osienski, Parker Selby,
K. Williams; Sens. Hoffner,
S. McBride, Sokola, Sturgeon

HOUSE OF REPRESENTATIVES
152nd GENERAL ASSEMBLY

HOUSE BILL NO. 154

AN ACT TO AMEND TITLE 6 OF THE DELAWARE CODE RELATING TO PERSONAL DATA PRIVACY AND CONSUMER
PROTECTION.

BE IT ENACTED BY THE GENERAL ASSEMBLY OF THE STATE OF DELAWARE:

Section 1. Amend Title 6 of the Delaware Code by making deletions as shown by strike through and insertions as shown
by underline as follows:

Chapter 12D. Delaware Personal Data Privacy Act.

§ 12D-101. Short title.

This chapter shall be known and may be cited as the “Delaware Personal Data Privacy Act.”

§ 12D-102. Definitions.
For purposes of this chapter, the following definitions shall apply:

(1) “Affiliate” means a legal entity that shares common branding with another legal entity or controls, is controlled by, or

is under common control with another legal entity. For the purposes of this paragraph, “control” or “controlled” means any of the
following:

a. Ownership of, or the power to vote, more than 50% of the outstanding shares of any class of voting security of a legal

entity.
b. Control in any manner over the election of a majority of the directors or of individuals exercising similar functions.

c. The power to exercise controlling influence over the management of a legal entity.

(2) “Authenticate” means to use reasonable means to determine that a request to exercise any of the rights afforded under
paragraphs (1) to (4), inclusive, of subsection (a) of § 12D-104 of this chapter is being made by, or on behalf of, the consumer who

is entitled to exercise such consumer rights with respect to the personal data at issue.

(3) “Biometric data” means data generated by automatic measurements of an individual’s unique biological
characteristics, such as a fingerprint, a voiceprint, eye retinas, irises, or other unique biological patterns or characteristics that can

be used to identify a specific individual. “Biometric data” does not include any of the following:

a. A digital or physical photograph.

b. An audio or video recording.
 c. Any data generated from a digital or physical photograph, or an audio or video recording, unless such data is generated

to identify a specific individual.

(4) “Business associate” means as defined in HIPAA.

(5) “Child” means as defined in COPPA.

(6) “Child abuse” means, with respect to an individual under 18 years of age, as defined in § 901(a) of Title 10, or any
equivalent provision in the laws of any other state, the United States, any territory, district, or subdivision of the United States, or

any foreign jurisdiction.

(7) “Consent” means a clear affirmative act signifying a consumer’s freely given, specific, informed and unambiguous
agreement to allow the processing of personal data relating to the consumer. “Consent” may include a written statement, including

by electronic means, or any other unambiguous affirmative action. “Consent” does not include any of the following:

a. Acceptance of a general or broad terms of use or similar document that contains descriptions of personal data
processing along with other, unrelated information.

b. Hovering over, muting, pausing, or closing a given piece of content.

c. Agreement obtained through the use of dark patterns.

(8) “Consumer” means an individual who is a resident of this State. “Consumer” does not include an individual acting in a

commercial or employment context or as an employee, owner, director, officer, or contractor of a company, partnership, sole

proprietorship, nonprofit organization, or government agency whose communications or transactions with the controller occur
solely within the context of that individual’s role with the company, partnership, sole proprietorship, nonprofit organization, or

government agency.
(9) “Controller” means a person that, alone or jointly with others, determines the purpose and means of processing

personal data.

(10) “COPPA” means the Children’s Online Privacy Protection Act of 1998, 15 U.S.C. § 6501, et seq., and the regulations,
rules, guidance, and exemptions adopted pursuant to said act, as said act and such regulations, rules, guidance, and exemptions may

be amended.

(11) “Covered entity” means as defined in HIPAA.

(12) “Dark pattern” means any of the following:

a. A user interface designed or manipulated with the substantial effect of subverting or impairing user autonomy, decision-

making, or choice.
b. Any other practice the Federal Trade Commission refers to as a dark pattern.

(13) “Decisions that produce legal or similarly significant effects concerning the consumer” means decisions made by the

controller that result in the provision or denial by the controller of financial or lending services, housing, insurance, education
enrollment or opportunity, criminal justice, employment opportunities, health care services, or access to essential goods or services.

(14) “De-identified data” means data that cannot reasonably be used to infer information about, or otherwise be linked to,

an identified or identifiable individual, or a device linked to such individual, if the controller that possesses such data does all of the
following:

a. Takes reasonable measures to ensure that such data cannot be associated with an individual.

b. Publicly commits to process such data only in a de-identified fashion and not attempt to re-identify such data.
c. Contractually obligates any recipients of such data to comply with all of the provisions of this chapter applicable to the

controller with respect to such data.

 (15) “Domestic violence” means as defined in § 1041 of Title 10, or any equivalent provision in the laws of any other

state, the United States, any territory, district, or subdivision of the United States, or any foreign jurisdiction.
(16) “Genetic data” means any data, regardless of its format, that results from the analysis of a biological sample of an

individual, or from another source enabling equivalent information to be obtained, and concerns genetic material. For purposes of

this paragraph, “genetic material” includes deoxyribonucleic acids (DNA), ribonucleic acids (RNA), genes, chromosomes, alleles,
genomes, alterations or modifications to DNA or RNA, single nucleotide polymorphisms (SNPs), uninterpreted data that results

from analysis of the biological sample or other source, and any information extrapolated, derived, or inferred therefrom.

(17) “HIPAA” means the Health Insurance Portability and Accountability Act of 1996, 42 U.S.C. § 1320d, et seq., as
amended.

(18) “Human trafficking” means the offense defined in § 787 of Title 11, or any equivalent provision in the laws of any

other state, the United States, any territory, district, or subdivision of the United States, or any foreign jurisdiction.
(19) “Identified or identifiable individual” means an individual who can be readily identified, directly or indirectly.

(20) “Nonprofit organization” means any organization that is exempt from taxation under §§ 501(c)(3), 501(c)(4), 501(c)

(6) or 501(c)(12) of the Internal Revenue Code of 1986, or any subsequent corresponding internal revenue code of the United
States, as amended.

(21) “Personal data” means any information that is linked or reasonably linkable to an identified or identifiable individual,

and does not include de-identified data or publicly available information.

(22) “Precise geolocation data” means information derived from technology, including global positioning system level

latitude and longitude coordinates or other mechanisms, that directly identifies the specific location of an individual with precision
and accuracy within a radius of 1,750 feet. “Precise geolocation data” does not include the content of communications or any data

generated by or connected to advanced utility metering infrastructure systems or equipment for use by a utility.

(23) “Process” or “processing” means any operation or set of operations performed, whether by manual or automated
means, on personal data or on sets of personal data, such as the collection, use, storage, disclosure, analysis, deletion, or

modification of personal data.

(24) “Processor” means a person that processes personal data on behalf of a controller.
(25) “Profiling” means any form of automated processing performed on personal data to evaluate, analyze, or predict

personal aspects related to an identified or identifiable individual’s economic situation, health, demographic characteristics,

personal preferences, interests, reliability, behavior, location, or movements.

(26) “Protected health information” means as defined in HIPAA.

(27) “Pseudonymous data” means personal data that cannot be attributed to a specific individual without the use of

additional information, provided such additional information is kept separately and is subject to appropriate technical and
organizational measures to ensure that the personal data is not attributed to an identified or identifiable individual.

(28) “Publicly available information” means information that is lawfully made readily available to the general public

through federal, state, or local government records or widely distributed media, and a controller has a reasonable basis to believe a
consumer has lawfully made available to the general public.

(29) “Sale of personal data” means the exchange or transfer of personal data for monetary or other valuable consideration

by the controller to a third party. “Sale of personal data” does not include any of the following:
a. The disclosure of personal data to a processor that processes the personal data on behalf of the controller where limited

to the purpose of such processing.

 b. The disclosure of personal data to a third party for purposes of providing a product or service affirmatively requested by

the consumer.
c. The disclosure or transfer of personal data to an affiliate of the controller.

d. The disclosure of personal data where the consumer directs the controller to disclose the personal data or intentionally

uses the controller to interact with a third party.

e. The disclosure of personal data that the consumer intentionally made available to the general public via a channel of

mass media, and did not restrict to a specific audience.

f. The disclosure or transfer of personal data to a third party as an asset that is part of a merger, acquisition, bankruptcy, or
other similar transaction in which the third party assumes control of all or part of the controller’s assets, or a proposed merger,

acquisition, bankruptcy, or other similar transaction in which the third party assumes control of all or part of the controller’s assets.

(30) “Sensitive data” means personal data that includes any of the following:
a. Data revealing racial or ethnic origin, religious beliefs, mental or physical health condition or diagnosis (including

pregnancy), sex life, sexual orientation, status as transgender or nonbinary, national origin, citizenship status, or immigration status.

b. Genetic or biometric data.

c. Personal data of a known child.

d. Precise geolocation data.

(31) “Sexual assault” means any of the offenses defined in §§ 768–780 and § 787 of Title 11, or any equivalent provision
in the laws of any other state, the United States, any territory, district, or subdivision of the United States, or any foreign

jurisdiction.
(32) “Stalking” means the offense defined in § 1312 of Title 11, or any equivalent provision in the laws of any other state,

the United States, any territory, district, or subdivision of the United States, or any foreign jurisdiction.

(33) “Targeted advertising” means displaying advertisements to a consumer where the advertisement is selected based on
personal data obtained or inferred from that consumer’s activities over time and across nonaffiliated Internet web sites or online

applications to predict such consumer’s preferences or interests. “Targeted advertising” does not include any of the following:

a. Advertisements based on activities within a controller’s own Internet web sites or online applications.
b. Advertisements based on the context of a consumer’s current search query, visit to an Internet web site, or online

application.

c. Advertisements directed to a consumer in direct response to the consumer’s request for information or feedback.
d. Processing personal data solely to measure or report advertising frequency, performance, or reach.

(34) “Third party” means, with respect to personal data controlled by a controller, any person other than the relevant

consumer, the controller of such personal data, or a processor or an affiliate of the processor or the controller.
(35) “Trade secret” means as defined in § 2001(4) of Chapter 20 of this title.

(36) “Violent felony” means as defined in § 4201 of Title 11 and includes any equivalent provision in the laws of any

other state, the United States, and territory, district, or subdivision of the United States, or any foreign jurisdiction.
§ 12D-103. Applicability of chapter.

(a) This chapter applies to persons that conduct business in the State or persons that produce products or services that are

targeted to residents of the State and that during the preceding calendar year did any of the following:
(1) Controlled or processed the personal data of not less than 35,000 consumers, excluding personal data controlled or

processed solely for the purpose of completing a payment transaction.

 (2) Controlled or processed the personal data of not less than 10,000 consumers and derived more than 20 percent of their

gross revenue from the sale of personal data.

(b) This chapter does not apply to any of the following entities:

(1) Any regulatory, administrative, advisory, executive, appointive, legislative, or judicial body of the State or a political

subdivision of the State, including any board, bureau, commission, agency of the State or a political subdivision of the State, but
excluding any institution of higher education.

(2) Any financial institution or affiliate of a financial institution, all as defined in 15 U.S.C. 6809, to the extent that the

financial institution or affiliate is subject to Title V of the Gramm Leach Bliley Act (15 U.S.C. § 6801, et seq., as amended) and
the rules and implementing regulations promulgated thereunder .

(c) This chapter does not apply to the following information and data:

(1) Protected health information under HIPAA.

(2) Patient-identifying information for purposes of 42 U.S.C. § 290dd-2.

(3) Identifiable private information, as defined in 45 CFR § 46.102, to the extent that it is used for purposes of the federal

policy for the protection of human subjects pursuant to 45 C.F.R. 46.

(4) Identifiable private information to the extent it is collected and used as part of human subjects research pursuant to the

ICH E6 Good Clinical Practice Guideline issued by the International Council for Harmonisation of Technical Requirements for

Pharmaceuticals for Human Use or the protection of human subjects under 21 CFR 50 and 56.
(5) Patient safety work product, as defined in 42 CFR 3.20, that is created and used for purposes of patient safety

improvement pursuant to 42 C.F.R. 3, established pursuant to 42 U.S.C. §§ 299b–21 to 299b–26.

(6) Information to the extent it is used for public health, community health, or population health activities and purposes, as

authorized by HIPAA, when provided by or to a Covered Entity or when provided by or to a Business Associate pursuant to a

Business Associate Agreement with a Covered Entity.

(7) The collection, maintenance, disclosure, sale, communication, or use of any personal information bearing on a

consumer's credit worthiness, credit standing, credit capacity, character, general reputation, personal characteristics, or mode of

living by a consumer reporting agency, furnisher, or user that provides information for use in a consumer report, and by a user of a
consumer report, but only to the extent that such activity is regulated by and authorized under the federal Fair Credit Reporting Act

(15 U.S.C. § 1681, et seq., as amended).

(8) Personal data collected, processed, sold, or disclosed in compliance with the Driver’s Privacy Protection Act of 1994,
18 U.S.C. § 2721, et seq., as amended.

(9) Personal data regulated by the Family Educational Rights and Privacy Act, 20 U.S.C. § 1232g, et seq., as amended.

(10) Personal data collected, processed, sold, or disclosed in compliance with the Farm Credit Act, 12 U.S.C. § 2001, et
seq., as amended.

(11) Data processed or maintained in any of the following ways:

a. In the course of an individual applying to, employed by, or acting as an agent or independent contractor of a controller,
processor, or third party, to the extent that the data is collected and used within the context of that role.

b. As the emergency contact information of an individual, used for emergency contact purposes.

c. Necessary to retain to administer benefits for another individual relating to the individual who is the subject of the
information under paragraph (11)a. of this subsection and used for the purposes of administering such benefits.
 (12) Personal data collected, processed, sold, or disclosed in relation to price, route, or service, as such terms are used in

the Airline Deregulation Act, 49 U.S.C. § 40101, et seq., as amended, by an air carrier subject to said act, to the extent any part of
this chapter is preempted by the Airline Deregulation Act, 49 U.S.C. § 41713, as amended.

(13) Personal data of a victim of or witness to child abuse, domestic violence, human trafficking, sexual assault, violent

felony, or stalking that is collected, processed, or maintained by a nonprofit organization that provides services to victims of or
witnesses to child abuse, domestic violence, human trafficking, sexual assault, violent felony, or stalking.

(d) Controllers and processors that comply with the verifiable parental consent requirements of COPPA shall be deemed

compliant with any obligation to obtain parental consent set forth in this chapter with respect to a consumer who is a child.
§ 12D-104. Consumer personal data rights.

(a) A consumer has the right to do all of the following:

(1) Confirm whether a controller is processing the consumer’s personal data and access such personal data, unless such
confirmation or access would require the controller to reveal a trade secret.

(2) Correct inaccuracies in the consumer’s personal data, taking into account the nature of the personal data and the

purposes of the processing of the consumer’s personal data.

(3) Delete personal data provided by, or obtained about, the consumer.

(4) Obtain a copy of the consumer’s personal data processed by the controller, in a portable and, to the extent technically

feasible, readily usable format that allows the consumer to transmit the data to another controller without hindrance, where the
processing is carried out by automated means, provided such controller shall not be required to reveal any trade secret.

(5) Obtain a list of the specific third parties to which the controller has disclosed the consumer’s personal data. If the
controller does not maintain this information in a format specific to the consumer, a list of specific third parties to whom the

controller has disclosed any consumers’ personal data may be provided instead.

(6) Opt out of the processing of the personal data for purposes of any of the following:
a. Targeted advertising.

rsonal data, except as provided in subsection (b) of § 12D-106 of this chapter.

c. Profiling in furtherance of solely automated decisions that produce legal or similarly significant effects concerning the
consumer.

(b) A consumer may exercise rights under this section by a secure and reliable means established by the controller and

described to the consumer in the controller’s privacy notice. A consumer may designate an authorized agent in accordance with
§ 12D-105 of this chapter to exercise the rights of such consumer to opt out of the processing of such consumer’s personal data for

purposes of paragraph (a)(5) of this section on behalf of the consumer. In the case of processing personal data of a known child, the

parent or legal guardian may exercise such consumer rights on the child’s behalf. In the case of processing personal data
concerning a consumer subject to a guardianship, conservatorship or other protective arrangement, the guardian or the conservator

of the consumer may exercise such rights on the consumer’s behalf.

(c) Except as otherwise provided in this chapter, a controller shall comply with a request by a consumer to exercise the
consumer rights authorized pursuant to said sections as follows:

(1) A controller shall respond to the consumer without undue delay, but not later than 45 days after receipt of the request.

The controller may extend the response period by 45 additional days when reasonably necessary, considering the complexity and
number of the consumer’s requests, provided the controller informs the consumer of any such extension within the initial 45-day

response period and of the reason for the extension.

 (2) If a controller declines to take action regarding the consumer’s request, the controller shall inform the consumer

without undue delay, but not later than 45 days after receipt of the request, of the justification for declining to take action and
instructions for how to appeal the decision.

(3) Information provided in response to a consumer request shall be provided by a controller, free of charge, once per

consumer during any 12-month period. If requests from a consumer are manifestly unfounded, excessive or repetitive, the
controller may charge the consumer a reasonable fee to cover the administrative costs of complying with the request or decline to

act on the request. The controller bears the burden of demonstrating the manifestly unfounded, excessive or repetitive nature of the

request.
(4) If a controller is unable to authenticate a request to exercise any of the rights afforded under paragraphs (1) through

(5), inclusive, of subsection (a) of this section using commercially reasonable efforts, the controller shall not be required to comply

with a request to initiate an action pursuant to this section and shall provide notice to the consumer that the controller is unable to
authenticate the request to exercise such right or rights until such consumer provides additional information reasonably necessary

to authenticate such consumer and such consumer’s request to exercise such right or rights. A controller shall not be required to

authenticate an opt-out request, but a controller may deny an opt-out request if the controller has a good faith, reasonable, and
documented belief that such request is fraudulent. If a controller denies an opt-out request because the controller believes such

request is fraudulent, the controller shall send a notice to the person who made such request disclosing that such controller believes

such request is fraudulent, why such controller believes such request is fraudulent, and that such controller shall not comply with
such request.

(5) A controller that has obtained personal data about a consumer from a source other than the consumer shall be deemed
in compliance with a consumer’s request to delete such data pursuant to paragraph (3) of subsection (a) of this section if the

controller retains a record of the deletion request and the minimum data necessary for the purpose of ensuring the consumer’s

personal data remains deleted from the controller’s records and does not use such retained data for any other purpose.
(d) A controller shall establish a process for a consumer to appeal the controller’s refusal to take action on a request within

a reasonable period of time after the consumer’s receipt of the decision. The appeal process shall be conspicuously available and

similar to the process for submitting requests to initiate action pursuant to this section. Not later than 60 days after receipt of an
appeal, a controller shall inform the consumer in writing of any action taken or not taken in response to the appeal, including a

written explanation of the reasons for the decisions. If the appeal is denied, the controller shall also provide the consumer with an

online mechanism, if available, or other method through which the consumer may contact the Department of Justice to submit a
complaint.

§ 12D-105. Designation of agent to exercise rights of consumer, including through universal opt-out mechanisms.

(a) A consumer may designate an authorized agent to act on the consumer’s behalf to opt out of the processing of such
consumer’s personal data for one or more of the purposes specified in paragraph (a)(5) of § 12D-104 of this chapter. The consumer

may designate such authorized agent by way of, among other things, a platform, technology, or mechanism, including an Internet

link or a browser setting, browser extension, or global device setting, indicating such consumer’s intent to opt out of such
processing. For the purposes of such designation, the platform, technology, or mechanism may function as the agent for purposes of

conveying the consumer’s decision to opt-out.

(b) A controller shall comply with an opt-out request received from an authorized agent if the controller is able to verify,
with commercially reasonable effort, the identity of the consumer and the authorized agent’s authority to act on such consumer’s
behalf. The Department of Justice may publish or reference on its website a list of agents who presumptively shall have such

authority unless the controller has established a reasonable basis to conclude that the agent lacks such authority.
§ 12D-106. Duties of controllers.

(a) A controller shall do all of the following:

(1) Limit the collection of personal data to what is adequate, relevant, and reasonably necessary in relation to the purposes
for which such data is processed, as disclosed to the consumer.

(2) Except as otherwise permitted by this chapter, not process personal data for purposes that are neither reasonably

necessary to, nor compatible with, the disclosed purposes for which such personal data is processed, as disclosed to the consumer,
unless the controller obtains the consumer’s consent.

(3) Establish, implement, and maintain reasonable administrative, technical, and physical data security practices to protect

the confidentiality, integrity, and accessibility of personal data appropriate to the volume and nature of the personal data at issue.
(4) Not process sensitive data concerning a consumer without obtaining the consumer’s consent, or, in the case of the

processing of sensitive data concerning a known child, without first obtaining consent from the child’s parent or lawful guardian

and otherwise complying with § 1204C of Chapter 12C of this title.

(5) Not process personal data in violation of the laws of this State and federal laws that prohibit unlawful discrimination.

(6) Provide an effective mechanism for a consumer to revoke the consumer’s consent under this section that is at least as

easy as the mechanism by which the consumer provided the consumer’s consent and, upon revocation of such consent, cease to
process the data as soon as practicable, but not later than 15 days after the receipt of such request.

(7) Not process the personal data of a consumer for purposes of targeted advertising, or sell the consumer’s personal data
without the consumer’s consent, under circumstances where a controller has actual knowledge or willfully disregards that the

consumer is at least thirteen years of age but younger than 18 years of age.

(8) Not discriminate against a consumer for exercising any of the consumer rights contained in this chapter, including
denying goods or services, charging different prices or rates for goods or services, or providing a different level of quality of goods

or services to the consumer.

(b) Nothing in subsection (a) of this section shall be construed to require a controller to provide a product or service that
requires the personal data of a consumer which the controller does not collect or maintain, or prohibit a controller from offering a

different price, rate, level, quality, or selection of goods or services to a consumer, including offering goods or services for no fee, if

the offering is in connection with a consumer’s voluntary participation in a bona fide loyalty, rewards, premium features, discounts,
or club card program.

(c) A controller shall provide consumers with a reasonably accessible, clear, and meaningful privacy notice that includes

all of the following:

(1) The categories of personal data processed by the controller.

(2) The purpose for processing personal data.

(3) How consumers may exercise their consumer rights, including how a consumer may appeal a controller’s decision
with regard to the consumer’s request.

(4) The categories of personal data that the controller shares with third parties, if any.

(5) The categories of third parties with which the controller shares personal data, if any.
(6) An active electronic mail address or other online mechanism that the consumer may use to contact the controller.
 (d) If a controller sells personal data to third parties or processes personal data for targeted advertising, the controller shall

clearly and conspicuously disclose such processing, as well as the manner in which a consumer may exercise the right to opt out of
such processing.

(e)(1) A controller shall establish, and shall describe in the privacy notice required by subsection (c) of this section, one or

more secure and reliable means for consumers to submit a request to exercise their consumer rights pursuant to this chapter. Such
means shall take into account the ways in which consumers normally interact with the controller, the need for secure and reliable

communication of such requests, and the ability of the controller to verify the identity of the consumer making the request. A

controller shall not require a consumer to create a new account in order to exercise consumer rights, but may require a consumer to
use an existing account. Any such means shall include all of the following:

a.1. Providing a clear and conspicuous link on the controller’s Internet web site to an Internet web page that enables a

consumer, or an agent of the consumer, to opt out of the targeted advertising or the sale of the consumer’s personal data.
2. Not later than [one year following the effective date of this Act], allowing a consumer to opt out of any processing of

the consumer’s personal data for the purposes of targeted advertising, or any sale of such personal data, through an opt-out

preference signal sent, with such consumer’s consent, by a platform, technology, or mechanism to the controller indicating such
consumer’s intent to opt out of any such processing or sale. Such platform, technology, or mechanism shall do all of the following:

A. Not unfairly disadvantage another controller.

B. Not make use of a default setting, but, rather, require the consumer to make an affirmative, freely given, and
unambiguous choice to opt out of any processing of such consumer’s personal data pursuant to this chapter.

C. Be consumer-friendly and easy to use by the average consumer.

D. Be as consistent as possible with any other similar platform, technology, or mechanism required by any federal or state

law or regulation.

E. Enable the controller to reasonably determine whether the consumer is a resident of the State and whether the consumer
has made a legitimate request to opt out of any sale of such consumer’s personal data or targeted advertising.

b. If a consumer’s decision to opt out of any processing of the consumer’s personal data for the purposes of targeted

advertising, or any sale of such personal data, through an opt-out preference signal sent in accordance with the provisions of
paragraph (1)a. of this subsection conflicts with the consumer’s existing controller-specific privacy setting or voluntary

participation in a controller’s bona fide loyalty, rewards, premium features, discounts or club card program, the controller shall

comply with such consumer’s opt-out preference signal but may notify such consumer of such conflict and provide to such
consumer the choice to confirm such controller-specific privacy setting or participation in such program.

(2) If a controller responds to consumer opt‐out requests received pursuant to paragraph (1)a. of this subsection by

informing the consumer of a charge for the use of any product or service, the controller shall present the terms of any financial
incentive offered pursuant to paragraph (1)b. of this subsection for the retention, use, sale, or sharing of the consumer’s personal

data.

§ 12D-107. Duties of processors.

(a) A processor shall adhere to the instructions of a controller and shall assist the controller in meeting the controller’s

obligations under this chapter. Such assistance must include all of the following:

(1) Taking into account the nature of processing and the information available to the processor, by appropriate technical
and organizational measures, insofar as is reasonably practicable, to fulfill the controller’s obligation to respond to consumer rights

requests.
 (2) Taking into account the nature of processing and the information available to the processor, by assisting the controller

in meeting the controller’s obligations in relation to the security of processing the personal data and in relation to the notification of
a breach of security, as defined in § 12B-101(1) of Chapter 12B of this title, of the system of the processor, in order to meet the

controller’s obligations.

(3) Providing necessary information to enable the controller to conduct and document data protection assessments.
(b) A contract between a controller and a processor must govern the processor’s data processing procedures with respect to

processing performed on behalf of the controller. The contract must be binding and clearly set forth instructions for processing

data, the nature and purpose of processing, the type of data subject to processing, the duration of processing and the rights and
obligations of both parties. The contract must also require that the processor to do all of the following:

(1) Ensure that each person processing personal data is subject to a duty of confidentiality with respect to the data.

(2) At the controller’s direction, delete or return all personal data to the controller as requested at the end of the provision
of services, unless retention of the personal data is required by law.

(3) Upon the reasonable request of the controller, make available to the controller all information in its possession

necessary to demonstrate the processor’s compliance with the obligations in this chapter.
(4) After providing the controller an opportunity to object, engage any subcontractor pursuant to a written contract that

requires the subcontractor to meet the obligations of the processor with respect to the personal data.

(5) Allow, and cooperate with, reasonable assessments by the controller or the controller’s designated assessor, or the
processor may arrange for a qualified and independent assessor to conduct an assessment of the processor’s policies and technical

and organizational measures in support of the obligations under this chapter, using an appropriate and accepted control standard or
framework and assessment procedure for such assessments. The processor shall provide a report of such assessment to the

controller upon request.

(c) Nothing in this section may be construed to relieve a controller or processor from the liabilities imposed on the
controller or processor by virtue of such controller’s or processor’s role in the processing relationship, as described in this chapter.

(d) Determining whether a person is acting as a controller or processor with respect to a specific processing of data is a

fact-based determination that depends upon the context in which personal data is to be processed. A person who is not limited in
such person’s processing of personal data pursuant to a controller’s instructions, or who fails to adhere to such instructions, is a

controller and not a processor with respect to a specific processing of data. A processor that continues to adhere to a controller’s

instructions with respect to a specific processing of personal data remains a processor. If a processor begins, alone or jointly with
others, determining the purposes and means of the processing of personal data, the processor is a controller with respect to such

processing and may be subject to an enforcement action under this chapter.

§ 12D-108. Data protection assessments.

(a) A controller that controls or processes the data of not less than 100,000 consumers, excluding data controlled or

processed solely for the purpose of completing a payment transaction, shall conduct and document, on a regular basis, a data

protection assessment for each of the controller’s processing activities that presents a heightened risk of harm to a consumer. For
the purposes of this section, processing that presents a heightened risk of harm to a consumer includes any of the following:

(1) The processing of personal data for the purposes of targeted advertising.

(2) The sale of personal data.

(3) The processing of personal data for the purposes of profiling, where such profiling presents a reasonably foreseeable

risk of any of the following:

 a. Unfair or deceptive treatment of, or unlawful disparate impact on, consumers.

b. Financial, physical, or reputational injury to consumers.

c. A physical or other intrusion upon the solitude or seclusion, or the private affairs or concerns, of consumers, where such

intrusion would be offensive to a reasonable person.

d. Other substantial injury to consumers.

(4) The processing of sensitive data.

(b) Data protection assessments conducted pursuant to subsection (a) of this section shall identify and weigh the benefits

that may flow, directly and indirectly, from the processing to the controller, the consumer, other stakeholders and the public against
the potential risks to the rights of the consumer associated with such processing, as mitigated by safeguards that can be employed

by the controller to reduce such risks. The controller shall factor into any such data protection assessment the use of de-identified

data and the reasonable expectations of consumers, as well as the context of the processing and the relationship between the
controller and the consumer whose personal data will be processed.

(c) The Attorney General may require that a controller disclose any data protection assessment that is relevant to an

investigation conducted by the Attorney General, and the controller shall make the data protection assessment available to the
Attorney General. The Attorney General may evaluate the data protection assessment for compliance with the responsibilities set

forth in this chapter. Data protection assessments must be treated as confidential and are not public records within the meaning of

§ 10002(o) of Chapter 100 of Title 29. Notwithstanding the foregoing, a controller’s data protection assessment may be used in an
action to enforce this chapter. To the extent any information contained in a data protection assessment disclosed to the Attorney

General includes and conspicuously identifies information subject to attorney-client privilege or work product protection, such
disclosure by itself does not constitute a waiver of such privilege or protection.

(d) A single data protection assessment may address a comparable set of processing operations that include similar

activities.
(e) If a controller conducts a data protection assessment for the purpose of complying with another applicable law or

regulation, the data protection assessment shall be deemed to satisfy the requirements established in this section if such data

protection assessment is reasonably similar in scope and effect to the data protection assessment that would otherwise be conducted
pursuant to this section.

(f) Data protection assessment requirements shall apply to processing activities created or generated on or after [six

months following the effective date of this chapter] and are not retroactive.
§ 12D-109. De-identified data.

(a) Nothing in this chapter shall be construed to require a controller or processor to re-identify de-identified data or

pseudonymous data, or to maintain data in identifiable form, or collect, obtain, retain, or access any data or technology, in order to
be capable of associating an authenticated consumer request with personal data.

(b) Nothing in this chapter shall be construed to require a controller or processor to comply with an authenticated

consumer rights request if all of the following apply:

(1) The controller is not reasonably capable of associating the request with the personal data or it would be unreasonably

burdensome for the controller to associate the request with the personal data.

(2) The controller does not use the personal data to recognize or respond to the specific consumer who is the subject of the
personal data, or associate the personal data with other personal data about the same specific consumer.
 (3) The controller does not sell the personal data to any third party or otherwise voluntarily disclose the personal data to

any third party other than a processor, except as otherwise permitted in this section.
(c) The rights afforded under paragraphs (1) to (4), inclusive, of subsection (a) of § 12D-104 of this chapter do not apply

to pseudonymous data in cases where the controller is able to demonstrate that any information necessary to identify the consumer

is kept separately and is subject to effective technical and organizational controls that prevent the controller from accessing such
information.

(d) A controller that discloses pseudonymous data or de-identified data shall exercise reasonable oversight to monitor

compliance with any contractual commitments to which the pseudonymous data or de-identified data is subject and shall take
appropriate steps to address any breaches of those contractual commitments. The determination of the reasonableness of such

oversight and the appropriateness of contractual enforcement must take into account whether the disclosed data includes data that

would be sensitive data if it were re-identified.

§ 12D-110. Exclusions.

(a) Nothing in this chapter shall be construed to restrict a controller’s or processor’s ability to do any of the following:

(1) Comply with federal, state, or local laws, rules, or regulations.

(2) Comply with a civil, criminal, or regulatory inquiry, investigation, subpoena, or summons by federal, state, local, or

other governmental authorities.

(3) Cooperate with law enforcement agencies concerning conduct or activity that the controller or processor reasonably
and in good faith believes may violate federal, state, or local laws, rules, or regulations.

(4) Investigate, establish, exercise, prepare for, or defend legal claims.

(5) Provide a product or service specifically requested by a consumer.

(6) Perform under a contract to which a consumer is a party, including fulfilling the terms of a written warranty.

(7) Take steps at the request of a consumer prior to entering into a contract.
(8) Take immediate steps to protect an interest that is essential for the life or physical safety of the consumer or another

individual, and where the processing cannot be manifestly based on another legal basis.

(9) Prevent, detect, protect against, or respond to security incidents, identity theft, fraud, harassment, malicious or
deceptive activities, or any illegal activity, preserve the integrity or security of systems, or investigate, report or prosecute those

responsible for any such activity.

(10) Engage in public or peer-reviewed scientific research in the public interest that adheres to all other applicable ethics
and privacy laws and is approved, monitored, and governed by an institutional review board that determines whether the deletion of

the information is likely to provide substantial benefits that do not exclusively accrue to the controller, the expected benefits of the

research outweigh the privacy risks, and whether the controller has implemented reasonable safeguards to mitigate privacy risks
associated with research, including any risks associated with re-identification.

(11) Assist another controller, processor, or third party with any of the activities under this subsection.

(b) The obligations imposed on controllers or processors under this chapter, other than those imposed by § 12D-109 of this
chapter, do not restrict a controller’s or processor’s ability to collect data directly from consumers, or use or retain such data, for

internal use only, to do any of the following:

(1) Conduct internal research to develop, improve or repair products, services or technology.
(2) Effectuate a product recall.

(3) Identify and repair technical errors that impair existing or intended functionality.
 (4) Perform internal operations that are reasonably aligned with the expectations of the consumer or reasonably

anticipated based on the consumer’s existing relationship with the controller, or are otherwise compatible with processing data in
furtherance of the provision of a product or service specifically requested by a consumer or the performance of a contract to which

the consumer is a party.

(c) The obligations imposed on controllers or processors under this chapter shall not apply where compliance by the
controller or processor with said sections would violate an evidentiary privilege under the laws of this State. Nothing in this chapter

shall be construed to prevent a controller or processor from providing personal data concerning a consumer to a person covered by

an evidentiary privilege under the laws of this State as part of a privileged communication.
(d) A controller or processor that discloses personal data to a processor or third-party controller in compliance with this

chapter shall not be deemed to have violated said sections if the processor or third-party controller that receives and processes such

personal data violates said sections, provided that (i) at the time the disclosing controller or processor disclosed such personal data,
the disclosing controller or processor did not have actual knowledge that the receiving processor or third-party controller had

violated or would violate said sections and (ii) the disclosing controller or processor was, and remained, in compliance with its

obligations as the discloser of such data hereunder. A third-party controller or processor receiving personal data from a controller or
processor in compliance with this chapter is likewise not in violation of said sections for the independent misconduct of the

controller or processor from which such third-party controller or processor receives such personal data.

(e) Nothing in this chapter may be construed to do any of the following:

(1) Impose any obligation on a controller or processor that adversely affects the rights of any person to freedom of speech

or freedom of the press guaranteed in the First Amendment to the United States Constitution or § 5 of Article I of the Delaware
Constitution of 1897.

(2) Apply to any person’s processing of personal data in the course of such person’s purely personal or household

activities.
(f) Personal data processed pursuant to this section may be processed to the extent that such processing is reasonably

necessary and proportionate to the purposes listed in this section, and is adequate, relevant, and limited to what is necessary in

relation to the specific purposes listed in this section. Personal data collected, used, or retained pursuant to subsection (b) of this
section shall, where applicable, take into account the nature and purpose or purposes of such collection, use, or retention. Such data

shall be subject to reasonable administrative, technical, and physical measures to protect the confidentiality, integrity, and

accessibility of the personal data and to reduce reasonably foreseeable risks of harm to consumers relating to such collection, use,
or retention of personal data.

(g) If a controller processes personal data pursuant to an exemption in this section, the controller bears the burden of

demonstrating that such processing qualifies for the exemption and complies with the requirements in subsection (f) of this section.
(h) Processing personal data for the purposes expressly identified in this section shall not solely make a legal entity a

controller with respect to such processing.

§ 12D-111. Enforcement.
(a) The Department of Justice has enforcement authority over this chapter and may investigate and prosecute violations of

this chapter in accordance with the provisions of Subchapter II of Chapter 25 of Title 29.

(b) The Department of Justice may, prior to initiating any action for a violation of any provision of this chapter, issue a
notice of violation to the controller or processor if the Department of Justice determines that a cure is possible. If the Department of

Justice issues a notice of violation, the controller shall have at least 60 days to cure the violation after receipt of the notice. If the
controller fails to cure such violation within such time period, the Department of Justice may bring an enforcement proceeding

pursuant to subsection (a) of this section. In determining whether to grant a controller or processor an opportunity to cure an
alleged violation, the Department of Justice may consider all of the following:

(1) The number of violations.

(2) The size and complexity of the controller or processor.

(3) The nature and extent of the controller’s or processor’s processing activities.

(4) The substantial likelihood of injury to the public.

(5) The safety of persons or property.

(6) Whether such alleged violation was likely caused by human or technical error.

(7) The extent to which the controller or processor has violated this or similar laws in the past.

(c) Nothing in this chapter shall be construed as providing the basis for, or be subject to, a private right of action for
violations of said sections or any other law.

(d) A violation of this chapter shall be deemed an unlawful practice under § 2513 of Chapter 25 of this title and a violation

of Subchapter II of Chapter 25 of this title, and shall be enforced solely by the Department of Justice.
Section 2. Beginning at least 6 months prior to the effective date of this Act, the Department of Justice shall engage in

public outreach to educate consumers and the business community about the Act.

Section 3. If this Act is enacted before or on January 1, 2024, this Act takes effect on January 1, 2025. If this Act is
enacted after January 1, 2024, this Act takes effect on January 1, 2026.

Section 4. If any provision of this Act or the application thereof to any person or circumstances is held invalid, the
invalidity does not affect any other provision or application of the Act which can be given effect without the invalid provision or

application; and, to that end, the provisions of this Act are declared to be severable.

SYNOPSIS
This bill creates the Delaware Personal Data Privacy Act. The Act delineates a consumer’s personal data rights and
provides that residents of this State will have the right to know what information is being collected about them, see the information,
correct any inaccuracies, or request deletion of their personal data that is being maintained by entities or people.
This Act is modeled after existing frameworks for data privacy in other jurisdictions. This Act will apply to entities that
conduct business in the State of Delaware who controlled or processed the personal data of not less than 35,000 consumers or
controlled or processed the personal data of not less than 10,000 consumers and derived more than 20 percent of their gross
revenue from the sale of personal data.
This Act requires Delaware Department of Justice to engage in public outreach to educate consumers and the business
community about the Act beginning at least 6 months prior to the effective date of the Act.