IA 6 - Social Science - Class X - UP6 - T2
IA 6 - Social Science - Class X - UP6 - T2
Objective of the task Students will analyse the role of advertisement in changing the consumption pattern
of the product among consumers.
Task description Students with the help of the concepts of modern advertisement, can select any one
advertisement and explain the intentions of the makers of that advertisement and
how it has changed the consumption of the product it is advertising.
INTERNAL ASSESSMENT 6
Instructions for You have read that people in previous generations often consumed very few goods
students than ours. One of how big businesses keep on increasing the demand for their product
is through advertisement. You have also read how modern advertising works and
when and where it took its initial form.
With the help of your understanding of modern advertisement, you can select any
one advertisement and explain the intentions of the makers of that advertisement
and how it has changed the consumption of the product it is advertising.
Write a report of your analysis. The report should also contain your reflection on the
process of analysis i.e.
selection of advertisement
process of analysis
possible biases in your analysis.
Please check your work against the criteria to be sure that you have met all
aspects mentioned in the criteria.
Please check if all the materials taken from other sources have been
acknowledged.
Please check that your work and spelling are grammatically correct.
While writing reports make sure that you quote the sources through which
you interpreted.
You will be assessed based on the criteria mentioned at the end of the
document.
Investigation criteria will be assessed on point 3 of the task.
Note:
In case you are not able to submit your work on time please discuss with your
teacher to find an alternate date of submission to avoid penalty for late
submission or no submission.
INTERNAL ASSESSMENT 6
Resources required
By teachers Printouts of the assessment criteria and a sample case study along with the research
questions.
Assessment criteria
Criterion A: Knowing and understanding
(can be more than
(i) Use a range of terminology in context
one)
(ii) Demonstrate knowledge and understanding of subject-specific content and
concepts, through descriptions, explanations, and examples.
Task assessment criteria (RUBRIC) – The task will be assessed on the below-listed
criteria.
Knowing and
understanding
(Criterion A)
Thinking
Critically
(Criterion D)