BRAND NAME

Coffee Jellycious
It's catchy, memorable, and immediately conveys
the product's deliciousness and primary
ingredient. The playful "cious" ending adds a fun,
making it appealing to a wide audience.
Additionally, the name is descriptive and
straightforward, leaving no doubt about what the
product is.
•Color

Warmth and comfort, making coffee jelly a

comforting dessert
Symbolize strength and bold
flavor.

Cleanliness, and freshness.

PRODUCT AND SERVICES
Classic Coffee Jelly
A traditional Coffee Jelly with rich and bold coffee
jelly. It's often served with a creamy
accompaniment, such as milk, cream, or a sweetened
condensed milk mixture. The contrast between the
bitter coffee and the sweet, creamy is what makes
this dessert so irresistible.
TARGET MARKET
1. Coffee enthusiast
Coffee enthusiasts are an ideal target market for
coffee jelly due to their passion for all things coffee.
They are often active on social media, sharing their
experiences and recommendations, making them
influential in shaping food trends. By targeting coffee
enthusiasts, businesses can capitalize on their passion
for coffee and their willingness to try new and exciting
products.
2. Dessert Lovers
Dessert lovers are another excellent target
market for coffee jelly. They are always on the
lookout for new and exciting desserts to
satisfy their sweet tooth. By targeting dessert
lovers, businesses can tap into a market that is
always eager to try the latest food trends.
3. Young Adult and Professionals
They are often busy individuals with demanding
schedules, making coffee jelly an appealing,
quick, and refreshing treat. They are more likely
to appreciate unique and trendy food items,
which coffee jelly can be positioned. Young
adults and professionals are active on social
media, making it easier to reach them through
targeted advertising and influencer marketing.
MARKETING AND ADVERTISING
•Social Media Advertising
By the use of Social Media such as
Twitter, Facebook, and Instagram, it
will allow us to reach our target
audience. Engaging visuals, including
images that can capture attention
to them
1. Twitter
2. Facebook
3. Instagram
STAFFING
Designer - Alpheus Cespon
Pastry Chef - Jasmine Manlupig
Cashier - Elvie Mae Dayola
Sales Manager - Richell Loquias
Sales Representative - Clark Xaviery
Mercader, John Clifford Escototo
Packer - Josh Alvarado, Lawrence Bongcac
Waiter - Honey CLark Macabane, Robin Ofonda
4Ms
METHODS
Dissolve 15grams of unflavoured
gulaman power into the pot with
water in the gas stove
Transfer in a mold until set. Slice
and set aside in the refrigerator
Combine the All Purpose Cream and
Condensada. Mix well
Add jelly and serve immediately
MAN POWER
1. QUALIFICATIONS AND EDUCATION
They provide a strong foundation of knowledge,
skills, and problem-solving abilities. A strong
educational background often signals the
possession of specific skills relevant to the job
role. Hiring qualified and educated individuals can
enhance a business reputation and customer
satisfaction.
2. EXPERIENCE

It provides a practical understanding of

the job role. Experienced individuals often
possess a proven track record of success,
demonstrating their ability to handle
challenges, meet deadlines, and deliver
results.
3. ATTITUDE AND WORK ETHICS
They significantly impact an individual's performance,
team dynamics, and overall contribution to the
organization. A positive attitude encourage a positive
work environment, boosting morale and productivity.
Strong work ethic, characterized by dedication,
reliability, and a strong sense of responsibility, ensures
timely task completion and concern to deadlines.
Employees with a positive attitude and strong work ethic
are more likely to be motivated and adaptable, making
them valuable assets to any team.
4. TEAMWORK AND COLLABORATION SKILLS
Individuals who possess strong teamwork skills
can effectively communicate, cooperate, and
coordinate with colleagues, leading to increased
efficiency and innovation. By prioritizing
teamwork and collaboration in the hiring
process, companies can build strong, cohesive
teams that are better equipped to overcome
challenges and achieve their objectives.
MATERIAL
Gelatin: This is the key ingredient that
gives the jelly its set texture. Unflavored
gelatin powder is commonly used.

Coffee: Primary flavor component in

coffee jelly.
Sugar: To balance the bitterness of the
coffee and to enhance the flavor.

Condensed Milk: Provides sweetness and

creaminess to the dessert.

All-purpose Cream: adds richness and

texture to the cream.
MACHINERIES
Refrigerator: To set the jelly.

Stove: To mix and heat ingredients

Cooler: Kepping the product

quality and coldness
PRICING PLAN
1. Initial Inventory
•Coffee
•Sugar
•Milk (Condense Milk, Creamdensada)
• Packaging Material (Bottle)
•Gelatin
•Fair
•Logo Sticker
2. Equipment
•Refrigerators
•Cooleer
•Stove
•Gas
•Utensils
•Dishware
•Ingredients Cost •Packaging Costs
Coffee - P36 Bottles
Sugar - P40 Small - P10 ()
Condense Milk - P41 Medium -P15 ()
Creamdensada - P58 Large - P20()
Jelly - P14 Stickers - P30
Total : P189 Total :P75
Total Ingredients Cost: P189
Total Packaging Cost - P65
Getting the Price of the Product
Ingredient: 189
= 63
3
Bottles Small Medium Large
x10 each 100 150 200
Getting the Price of the Product
Ingredients Bottles Stickers

Small P63 P100 P100 P263

Medium P63 P100 P100 P313

Large P63 P100 P100 P363

Price of the Product
Small P263 ÷ 10 = P27

Medium P313 ÷ 10 = P32

Large P363 ÷ 10 = P37

 Day Week Month Year

Product 30 210 600 6000

Small P270 P1840 P162,000 P162,0000

Medium P320 P2540 P192,000 P192, 0000

Large P370 P2590 P220, 000 P222, 0000

Eatimated Gross Sale: 576,0000

Estimated Gross Sale: P526, 0000
Cost of the Production: P563, 200

P526, 0000
P563, 2000
126,000
Estimated Yearly Profit: 126, 000
THANK YOU