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Copyright © 2016 LiveFullOut Media

Printed in the United States of America

All Rights Reserved. No part of this book may be reproduced in any form or by any means without
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Library of Congress Control Number: 2016950761


For Nate and Bebe: Thank you for giving me the hardest and most rewarding
profession on the planet and for being my best teachers. May you always
share your gifts and your light and make the world a better place.

For John: Love of My Life, thank you for helping me become the woman I
always wanted to be. And for loving all of me. Even the not-so-great parts.

For you, the Reader: Thank you for daring to design the life you really want.
Your guts and grit will not only allow you to step into your greatness, but
will also inspire others to do it too. And thank you for believing you’re worth
it, because you are.

For Me: Thank you for not giving up on your lifelong dream of writing a
book. For having the balls to really put yourself out there in the hopes that it
helps some people. And for telling the negative voices in your head to shut
the hell up. Yes, you ate an entire bag of popcorn last night and forgot to send
the kids to school with their field trip forms this morning. But you wrote a
friggin’ book! #winning
CONTENTS
Let’s Get This Party Started

Chapter 1:
Why People Fail and Why That Ain’t Gonna Be You

Chapter 2:
Why Are You Here?

Chapter 3:
Your List Is Your Life: Make It a Long One

Chapter 4:
What’s Your Story?

Chapter 5:
How I Talked my Way to 7 Figures and How You Can Too

Chapter 6:
She’s Interested…Now What?

Chapter 7:
I OBJECT!

Chapter 8:
She’s Just Not That Into You…Or Is She?

Chapter 9:
The Fortune’s in the Follow-Up

Chapter 10:
The Key to Duplication

Chapter 11:
The Bullshit We Tell Ourselves

Chapter 12:
Karma’s a Bitch if You Are

Chapter 13:
Your Time Is Worth $962 an Hour

Chapter 14:
Taking Care of You Along the Way
Chapter 15:
It’s a Family Affair

Chapter 16 :
#FUCKFEAR

Some Final Words

Acknowledgments
INTRODUCTION

Let’s Get This Party Started

I f I had my way, you and I would get to have a weekly coffee date so I
could tell you all I’ve learned over the last six years. We’d get to know
each other; we’d talk about our husbands, our kids, our challenges and fears.
We’d talk about our businesses and our lives. It’s my favorite part of this gig.
I’d learn about you and you’d learn about me. We’d get to help each other
grow, not just as business owners, but as women.
Unfortunately, that’s just not possible. When I started out in this business, I
loved being able to touch every new person on our team—whether in person
or virtually. But as my team started to grow into what are now tens of
thousands of business partners in multiple countries, I haven’t been able to
touch or mentor all of our team members, let alone all the people who’ve
reached out to me from around our company and the profession.
This book is the next best thing to us being able to get together. I’ve
reviewed all that I’ve learned and all of my experiences—good and bad—and
put it all together to help you learn how to talk your way to the life you really
want.
First, let’s talk about you. You may have just started your business a few
weeks or months ago, or you perhaps you’ve been around the profession
longer. Either way, the minute you opened this book, you started a new level
of commitment, focus, fun (I hope), and personal and professional growth.
Maybe you’re a working mom who’s trying to build an exit strategy from a
job that has you juggling work and kids, and you feel like you’re failing
miserably. Perhaps you used to be a professional powerhouse who set aside
your career because you couldn’t figure out how to be a working hands-on
mom. But now you’re ready to have an identity outside of mom and wife, and
to make your own money. Or maybe you’re just a super-savvy woman who
understands how brilliant it is to develop another stream of income that can
grow while you sleep. No matter what your background or your reason why
you’re a part of our profession, I think you’ll get a lot out of our time
together. I’ve helped thousands of women just like you build everything from
travel and college funds, to replacement incomes that allowed them and/or
their husbands to retire from their day jobs, to finally having the freedom and
security they didn’t even think was possible. Now I’m going to help you get
to where you want to be!
I wrote this book to help you create the kind of business your team will
want to emulate, and the duplication that you need to create to get you where
you want to go, not just in this profession, but in life. I hope that throughout
these pages, you’ll experience a powerful increase in your confidence and a
greater understanding of how to be the leader you want on your team.
Everyone has the potential to grow the business of their dreams. And you do
too. You can be a successful CEO of your business, while creating and living
the life you really want.
I’m going to teach you the skills and strategies you need to build a
lucrative network marketing business. Or direct sales business. Or social
marketing business. Or community commerce business. But whatever you
want to call this profession you’re now a part of, we’ll work on your
understanding of the basics and how to do the necessary income-producing
activities better and more efficiently. But if that’s all there was to this biz,
there would be a hell of a lot more seven-figure success stories.
It takes more than skills to advance in title and grow a large organization. It
also requires an understanding and awareness of the mindset and behaviors
you need to reach your big goals. This business is built between the ears, so
I’m gonna mess with your head a bit.
Building a successful network marketing business isn’t just about
developing your business. It’s about developing you. Ask any of the top
leaders around the profession and they’ll tell you that this inner work is even
more important to get to the big bucks and time freedom.
I’m not going to spend a lot of time talking about social media because
entire books can and have been written about that. I also don’t cover events
since I trust your company and your upline have a successful way to execute
events that are specific to your company and your products. What I do share
with you is everything I know about having the most authentic and effective
conversations with people, those you know and those you meet. And how to
reframe the most important conversations you’ll ever have—the ones you
have with yourself.
Since you’re going to let me mess with your head, you should know a little
about me. I’m probably not a lot different than you. I’m a mom of two
beautiful kids, Nate and Bebe, and wife to the love of my life, John. I was a
corporate chick—first a lawyer (which I completely hated), then an award-
winning public relations executive in both New York and Seattle. I married a
doctor (my Jewish mother was very proud), and John had a thriving practice.
Despite being a two-professional household, we were getting by, but not
getting ahead. College and retirement funds weren’t getting filled, we didn’t
have the time freedom to put our kids first, and we were both tied to the fee-
for-service model. We were at the beck and call of our clients and patients,
and if we didn’t work, we didn’t get paid.
After 12 years of doing just about every type of PR work out there, I was
bored out of my mind. I wanted a new adventure. I wanted to stop hitting my
head against an earnings glass ceiling. I wanted a richer life—sure, more
money, but also complete time flexibility for my family and for me, and the
ability to have a positive impact on others.
It’s pretty amazing what the universe brings you when you ask for it. I
learned about my company from a new PR client of mine at the time. I
immediately fell in love with the idea of joining an established global brand
that had moved into direct sales and being able to build a business of my very
own without having to build an infrastructure. John and I both agreed I had to
do this.
When I started, I had an insanely full plate. Nate was three, Bebe was six
months old, I had a thriving PR consultancy and had taken on way too many
clients, I was sitting on non-profit boards, teaching Hebrew school, helping
John out with aspects of his medical practice and his dietary supplement
start-up, I was routinely helping my elderly mom, and I was trying to lose
baby weight. But because I simply couldn’t pass this up, I decided to get a
bigger plate!
I was coachable and consistent and added at least three to five new
business partners and a handful of customers every month. In my first year I
was named my company’s Top Recruiter and had built a six-figure income.
Less than two-and-a-half years into my business, John was able to walk away
from his clinical practice, focus all his professional efforts on building his
dietary supplement company, NBI, and be more of a hands-on dad. In less
than three years, less time than it took me to get through law school, I had
earned more than I could have in a decade of my prior career.
But more valuable than the money is the ability to have complete flexibility
over all aspects of our lives, putting Nate and Bebe first, and allowing John
and I to pay our success forward in causes dear to our hearts. I’m madly in
love with this business model. To be successful, it requires that I help others
succeed and help them build the businesses and lives of their dreams.
Through this gift of a profession, I’ve found renewed purpose and a deep
sense of professional satisfaction.
I’m most proud of our tens of thousands of team members who dare to
believe that it’s possible to have their cake and eat it too. These fun, visionary
dreamers have become like family, and we can’t imagine life without them or
this profession. I’ve included some of their stories in this book because
there’s much to learn from them.
So more than six years into this adventure, I knew it was time to share what
I’ve learned. Because I’m a no-BS kind of girl, I’m not going to sugar coat a
thing. This is a business, and if you’re serious about learning exactly what it
takes to build it big, you’ve come to the right place. But I’m going to ask you
to get, as one of the top leaders on our team Linda Lackey Ray says, “real
and raw.” You have to be willing to be honest with yourself and do the things
I’m going to ask you to do. If you’re brave enough, I promise it will be worth
it.
Speaking of brave enough, although I have a journalism degree and have
written a lot in my career, this is my first book. Honestly, writing it scared the
shit out of me. But, as I’m going to teach you (and I promise to never ask you
to do something I’m not willing to do), life begins at the edge of, and keeps
expanding outside of, our comfort zone. So here goes.
I hope you realize how insanely lucky you are to be in this profession.
Those of us in network marketing get to decide what our lives look like, and
to help other people do the same. Travel, time with our kids, getting involved
in causes near and dear to our hearts—you’re sitting on a business that can
give you all of that.
When I was standing in your shoes, I didn’t quite understand where this
was going to take me or my family. But I am living proof that life-changing
income is possible, and that it’s possible for you too. That making enough
money to allow your spouse to pursue exactly what he or she wants is
possible. That designing your life around your kids is possible. Traveling to
your bucket list is possible. And volunteering your time to causes and
donating more money that you used to earn is possible. If you’re not thinking
that big, if you’re not thinking about limitless possibilities, it’s time for you
to start. And I’m going to help you get there.
Let’s go!
XO,
CHAPTER 1

Why People Fail and Why That Ain’t


Gonna Be You

C ongratulations, you are the CEO of your own business! Granted, none of
us need to do much of the heavy lifting that CEOs of traditional
businesses must do. We don’t have to build an infrastructure, source raw
materials or manufacturers. We don’t have to figure out our distribution
channel or build out a technology platform or hire a marketing team or an HR
department or any of the other gazillion things that go into building a
traditional product or service company from the ground up. All we have to do
is talk to people—share our love of our products and our company.
If it’s that easy, you may be asking why the heck you need this book. And
why aren’t more people in our profession six- and seven-figure earners?
Wait a minute; I didn’t say anything about “easy.” This biz is anything but
EASY. It’s hard. Really hard. It’s going to test you in ways you never
imagined. It will have tremendous highs and cavernous lows. It will require
you to dig deep and learn resilience—to get so clear on who you are and what
you stand for. It will be a rollercoaster that will sometimes have you thinking
that you’re going to fly off, and other times it will make you want to hurl.
I told you I’m a no-BS kinda girl. If you want a sugar-coated version of
this biz, then you’ve come to the wrong place. The reality is that this business
will test you, just like every other worthwhile goal will. Want to run an
Ironman? You better be prepared to train, and train, and train some more.
And sweat. A lot. Want to raise well-adjusted, happy children? You better be
prepared to be tested over and over, and be willing to learn about your own
shortcomings, and be willing to stretch and grow (and get some serious gray
hairs). Want to build a successful business? Then you better be willing to dig
in, stretch yourself and work through good times and bad.
No. This business isn’t easy. But it is simple. Laughably simple. We share
about our business and our products. And the people we talk to fit into three
buckets.

The Three Buckets


The first bucket contains the people who want to become our customers.
They order and fall in love with our products or services and keep reordering
from us. They become walking, talking billboards and refer us business.
Then there are others who see what we see from a business perspective and
they join our teams. They fit into the second bucket. It may include people
who get it right away and jump in. Or it might be happy product customers,
when it finally dawns on them—even though we’ve already told them—that
instead of referring people to someone else they could actually be creating
another stream of income for themselves and their families. So they convert
to business builders and join our team. Anyone who comes on board learns
this simplistic, duplicable system. We teach them to do exactly what we do—
talk to people and add customers and team members.
There are others who aren’t interested in our products or services or our
businesses, and they fall into the third bucket. We ask them to connect us
with people in their networks who just might be a great fit. They become
referral sources.
We keep doing this day after day, month after month, and after a few years
of consistently showing up and doing the work, we have a thriving business
that can do everything from fill vacation, college and retirement funds to
provide career exit strategies and build transformative wealth.
That’s our business. That’s it. It only took four short paragraphs to spell it
out. That’s how simple it is. But again, you may be asking, if it’s that simple,
why the heck aren’t there more six- and seven-figure earners in our
profession? THAT’S the million-dollar question and the one we’ll answer in
this book to help you unlock your greatest potential and create the business
and the life you dream of.

The Four Reasons Why People Fail


After six years in this gig, I’ve learned the four reasons why people fail.
Reason #1: They’re not coachable.
We’ve already established that this is a simple system, laughably so. It’s not
rocket science and anyone—regardless of background, or professional or
educational pedigree—can learn how to do it. But it requires us to be open to
learning this simple system. If someone isn’t seeing success, it’s almost
always because they’re not following the system, either because they don’t
trust it or because they’re arrogant enough to think they can do it faster,
stronger, better.
I came to this profession with a law degree, a brief-but-successful stint as a
lawyer, and an award-winning PR career. One could argue that I had
professional chops and knew how to make shiz happen. But like so many
who come to network marketing, I had zero experience in this gig, and knew
I had to do everything possible to learn. I did what the successful members of
my upline told me to do—I plugged into the resources of my company and I
became a student of the profession. I did exactly what I was coached to do.
Once I learned the basics, I was able to add my own personality, flair and
experience to the mix, but not until I knew what the hell I was doing.
Would I have walked into a deposition to interview a potential witness
without first learning the procedure? Would I have written my first press
release without first learning what needs to go into the release and how to
construct it? Admittedly, my tenth deposition was a hell of a lot better than
my first, and after three months of writing releases, I could practically do it in
my sleep. But at the beginning I learned the SYSTEM. And this business is
no different.
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