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MasterCamp in

Strategic
Marketing & AI
Co-designed & delivered by
Programme Highlights

Duration

9 Months

Includes 3-month Virtual Internship

Mode

Online

Live online classes by experts

Format

Hands-On

Training on AI tools used Industry-wide

Suited For

Aspiring Marketers

Students, Early Marketing Professionals,

Professionals looking to switch

 Forbes has Listed Marketing
as one of the Top 5 Fastest-
Growing Careers
Due to high demand for skilled marketers, the career
and salary grows in leaps with increasing years of
experience

Chief Marketing Officer

(CMO) INR 35+ LPA
13+ Yrs
Marketing Director
INR 29-34 LPA
Assistant Marketing
Director INR 21-28 LPA
8-10 Yrs
Marketing Manager
INR 13-20 LPA
Senior Marketing 4-7 Yrs
Associate INR 7-12 LPA
Marketing Executive 2-3 Yrs
INR 4-6 LPA
< 1 Yr
    


  

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Get an Integrated, Industry-
Immersive Experience
Internship Experience with Schbang
Work on projects to gain valuable experience in
the 3-month virtual internship with Schbang

Get Expert Training in Essential Tools

Gain hands-on training in widely-used modern
marketing tools like MidJourney, Tableau, ChatGPT
& more

Keep Up with the Changing Landscape

Learn how to keep up with emerging trends using
moment marketing, hyper-personliasation of
content, AI-integration etc.
Holistic & Integrated Curriculum
The course is integrated & covers the entire lifecycle
of marketing, starting from market research to the
last step of campaign launch & optimisation

Find a mentor
Get individual mentorship from a dedicated
marketing expert to guide you and build a
customised career development plan
   




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 Teaching Plan

200+ hours of live online teaching by expert

Interactive community-led workshops every mont

12 week virtual internship with Schban

Get expert training in universally-used tools like

MidJourney, Tableau, ChatGPT & more

Term 1

Module 1 : Branding

1 Brand Architecture

2 Brand Identity Creation

3 Brand StoryTelling & Brand Narratives

4 Understanding Needs, Wants, Demand, Desires

Module 2 : Marketing Strategy

1 Need Gap Analysis

2 Basics of Marketing

3 Market Scanning Exercise

4 Identifying the Target Audience

5 Positioning Analysis

6 Marketing Mix Analysis

 Module 3 : Knowing your customer
1 Crafting Perceptual Maps
2 Attitude Formation & Multi-Attribute Model - Consumer
Selection Sets
3 Mapping Consumer Journey
4 Impact of Culture & Reference Groups
5 Behavioural Economics & Diffusion of Innovation

Term 2
Module 4 : Market Research
1 Decoding the Market Research Process
2 Quantitative & Qualitative Research Methods
3 The Art of Survey Making
4 Cluster Analysis
5 Creating & Testing a Product

Module 5 : Branding & Advertising

1 Introduction to Brand Management
2 Strategic Brand Management Process
3 Brand Positioning
4 Brand Equity & Brand Resonance
5 Advertising
6 Digital Advertising
7 Tracking Digital Advertising Performance
 Module 6 : Social media & Digital Marketing

1 Campaign Planning
2 Social Media & Digital Marketing
3 Content Creation (Different formats)
4 Growth Hacking
5 Copyrighting Writing for Brands
6 Script Writing
7 Using AI in Content Creation
8 Public Relations - Digital & Offline
9 Influencer Marketing
10 Content & Community - An Introduction
11 Community Driven Brands & Marketing
12 Community Events & Brand Activations
13 Community Management & Cult Constructions
14 Community Creations & Relations
15 Crisis Communications

Term 3

Module 7 : AI Tech & Design in Marketing Landscape

1 Intro to Marketing Technology & Analytics Marketing Automation

2 SEO & SEM
3 Touch basing 3D Modelling & Augmented Reality
4 AI in Marketing (Case Study+Examples)

5 Creating Visual Experiences Performance Marketing

6 Industry Relevance of AI Tech
      


 
  

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 Career Development Journey

During the programme, each student will receive

personalised assistance from the Career Preparation

Team at MasterCamp following the given schedule:

Step 1

Mentor Allocation

1:1 Mentor Allocation

Domain Specific Resume Tailoring

Step 2

Personal Branding

Create & Deliver Your Own Elevator Pitch

Strategic LinkedIn Profiling

 Step 3

Presentation Workshops

Improving presentation skills

Navigating professional situations

Step 4

Interview Preperation

Mock Interviews & Group Discussions

Salary Negotiation Workshop

Step 5

Domain Workshops

Teamwork and Conflict Management Workshops

Industry/Functional/Role-Based Workshops
     
 

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Learn Within a Creative
Community of Marketers
Personalised Mentoring Built
into the Programme
Receive 1:1 mentorship from a
dedicated marketing expert to guide
you and build a customized career
development plan.
Build expertise in essential
tools
Get hands-on training from experts in
marketing tools used like MidJourney,
Figma, Tableau, ChatGPT, etc.
Gain direct insights from
passionate marketers
Experts teach what they hire for. They
share real-life case studies and
projects.

Build a Lifelong Network

Create lasting relationships in the
industry with peers, mentors and
masters.
 Fees & Financing

Starts at INR 13,800 /month

No cost EMI options available.

MasterCamp in Strategic
Marketing & AI
Admission Fee (Non-Refundable)
INR 17,700/- (All Inclusive)

Tuition Fee
INR 2,71,400/- (All Inclusive)

Total Programme Fee: (Non-Refundable)

INR 2,89,100/- (All Inclusive)
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Admission Process
Step 1

Online Application

Submit the online application along

with the required documents.

Step 2

Attend Interview

Shortlisted candidated will be required

to go through an online interview.

Step 3

Admission Decision

Selected candidates will be provided

with an offer of admission to the
programme.
Eligibility

College students/ Freshers looking to kickstart

their career in Marketing

Working professionals with 0-2 years of

experience aiming to upskill themselves

Professionals looking to transition to a career in

Marketing
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