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Onigiri

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292 views4 pages

Onigiri

Uploaded by

cycothick
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Lady of Lourdes Hospital and Colleges of Caybiga

Inc.
#15 General Luis St. Caybiga Caloocan City

I. Executive Summary

Pinoy Onigiri is a fusion of Japanese culinary tradition with


the rich flavors of Filipino cuisine. Onigiri, a popular
Japanese rice snack, is reinvented with Filipino fillings
like tapa, adobo, tocino, sisig, bopis, and sinigang. This
innovative product aims to cater to the Filipino palate while
offering a convenient, tasty, and unique snack option that
blends the best of both cultures.

II. Market Description


A. Market Segmentation
● Geographic: Primarily targeting urban centers in the
Philippines, such as Metro Manila, Cebu, and Davao,
where there's a high concentration of foodies and
individuals looking for quick and convenient meals.
● Behavioral: Targeting consumers who are adventurous with
food, enjoy fusion cuisine, and are looking for
convenient meal options.
● Psychographic: Aimed at individuals who value tradition
but are open to innovation, especially in food. These
are people who are culturally rooted but willing to
explore new tastes and experiences.Demographics: Focused
on young professionals, college students, and middle-
income families, aged 18-40, who are always on the go
and prefer quick, yet satisfying meals.
Lady of Lourdes Hospital and Colleges of Caybiga
Inc.
#15 General Luis St. Caybiga Caloocan City

B. Product Positioning

Pinoy Onigiri offers a unique blend of Japanese simplicity


and Filipino flavors, setting it apart from traditional
onigiri and local rice snacks. It's a convenient, tasty
option for those who want a quick meal without compromising
on flavor. The combination of familiar Filipino dishes within
an onigiri format makes it both novel and accessible,
appealing to a broad market.

C. Market Targeting
1. Primary Market
2. Secondary Market
III. Product Description
A. Benefits
● Cultural Fusion: Combines the beloved flavors of
Filipino dishes with the popular Japanese onigiri
format.
● Convenience: Easy to eat on the go, making it ideal for
busy individuals.Variety: Offers a range of flavors that
cater to different tastes.
B. Uses
● Meal Replacement: Can serve as a quick lunch or dinner
option.
● Snack: Perfect for in-between meals or as a light snack.
Lady of Lourdes Hospital and Colleges of Caybiga
Inc.
#15 General Luis St. Caybiga Caloocan City

● Party Food: Can be served as a unique and trendy finger


food at gatherings.
C. Features
● Portable: Individually wrapped for easy consumption on
the go.
● Versatile: Available in multiple flavors, offering
something for everyone.
● Affordable: Priced competitively to appeal to a wide
audience.
D. Innovative Features
● Localized Flavors: The filling options are inspired by
classic Filipino dishes, providing a familiar taste in
an unconventional format.
● Healthy Alternative: Made with high-quality ingredients
and less oil compared to traditional Filipino snacks.
IV. Pricing Strategy
A. Computation
V. Promotional Strategy
A. Strategies
B. Product Life Cycle

The illustration above is the graph representing the Product


Life Cycle (PLC) of Pinoy Onigiri. The graph illustrates the
typical stages: Introduction, Growth, Maturity, and Decline,
Lady of Lourdes Hospital and Colleges of Caybiga
Inc.
#15 General Luis St. Caybiga Caloocan City

showing the expected sales trend as the product progresses


through each stage.

● Introduction: The product is launched, with efforts


focused on building awareness.
● Growth: Sales increase significantly as more consumers
adopt the product.
● Maturity: Sales peak and stabilize as the product
becomes widely recognized.
● Decline: Sales eventually decrease as the market becomes
saturated or consumer interest wanes.

This visual helps in understanding how the product might


perform over time and when to adjust strategies accordingly.

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