Scribd
Upload
2 views

TMA - Initial Draft

Uploaded by

eng.m.m.salah
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
2 views

TMA - Initial Draft

Uploaded by

eng.m.m.salah
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 8

ABSTRACT

EcoStep an Egyptian
renewable energy
company that
generates electric
energy by using the
foot traffic.
Group Members

1751310104: Mohammed Mahmo


Table of Contents
Executive Summary.................................................................................................... 2
Description of the Team.............................................................................................. 2
Industry Overview...................................................................................................... 3
Market Dynamics..................................................................................................... 3
Government Policies and Targets.........................................................................3
Urbanization and Energy Demand........................................................................3
Renewable Energy Investment Trends..................................................................3
Description of the Product.......................................................................................... 4
Product Overview.................................................................................................... 4
Unique Features................................................................................................... 4
Value Proposition.................................................................................................. 4
Core Values Provided by the Product.......................................................................4
Economic Value.................................................................................................... 4
Social Value.......................................................................................................... 4
Environmental Value............................................................................................ 4
Sources of Funding..................................................................................................... 5
Conclusion.................................................................................................................. 5
References.................................................................................................................. 6

1
Executive Summary

EcoStep Egypt specializes in renewable energy solutions, using piezoelectric generator mats to
convert pedestrian movement into clean energy. These mats are strategically placed in high-
traffic areas such as malls and airports, supporting Egypt's vision for a sustainable future. This
project aligns with Egypt's Integrated Sustainable Energy Strategy (ISES), which targets 42%
renewable energy by 2035, and incorporates innovative technologies supported by recent
advancements in the field of piezoelectric energy harvesting (Bissada, 2022).

Description of the Team

Our team forms skilled professionals with defined roles:


1. CEO (Coordinator)
EcoStep needs a CEO, combining strategic oversight with an assertive leadership style. As a
coordinator, he ensures the team is aligned with the company’s goals, delegating responsibilities
effectively to meet strategic milestones. His ability to network with key stakeholders and secure
opportunities ensures EcoStep remains at the forefront of Egypt’s renewable energy
transformation.
2. CTO (Specialist, Plant)
As the Chief Technology Officer, bringing deep expertise in piezoelectric technology and
renewable energy systems. As a specialist, he leads research and development efforts, ensuring
the product’s technical excellence and market readiness. An additional role as a plant makes him
the team’s innovator, proposing creative solutions to complex technical challenges and advancing
new strategies. His contributions are critical to keeping EcoStep Egypt technologically
competitive.
3. Marketing Director (Shaper)
He oversees EcoStep Egypt’s marketing initiatives, driving brand awareness and customer
engagement. As a shaper, he ensures the company’s marketing priorities align with its vision,
focusing on highlighting the product’s sustainability and economic benefits. His ability to adapt
and motivate the team plays a pivotal role in EcoStep Egypt’s public image and market success.
4. Operations Manager (Implementer, Completer)
He is the operational backbone of EcoStep Egypt, translating strategic objectives into actionable
plans. As an implementer, he ensures that the company’s day-to-day activities run smoothly,
managing logistics, deployment, and installations. Her completer finisher role brings a
meticulous approach to operations, identifying potential gaps and ensuring projects are
completed to the highest standards and within deadlines. His dedication ensures the company
delivers on its promises.
5. Financial Analyst (Monitor Evaluator)

2
He manages the financial health of EcoStep Egypt, ensuring its economic sustainability. In his
monitor evaluator role, he rigorously analyzes budgets, assesses risks, and identifies
opportunities for cost optimization. His analytical skills is crucial to maintaining the company’s
financial stability and growth trajectory.
6. Sales Manager (Resource Investigator)
The Sales Manager plays a pivotal role in building relationships with clients and driving revenue.
They are responsible for identifying and capitalizing on sales opportunities in high-footfall areas
such as malls, airports, and public spaces. With a focus on customer engagement and market
trends, this position ensures the company’s sales strategies align with its broader goals.
Those members would have the main shares and a minimum salary. There are other positions
that would be filled by part-time employees at later stages like Product Development Engineer,
and Sustainability Consultant.

Industry Overview

The renewable energy sector in Egypt is experiencing significant growth, driven by national and
international trends emphasizing sustainability, energy security, and climate change mitigation.
EcoStep Egypt is well-positioned to capitalize on these developments with its innovative
piezoelectric technology.
Market Dynamics
Government Policies and Targets
Egypt’s Integrated Sustainable Energy Strategy (ISES) aims to achieve 42% of electricity
generation from renewable sources by 2035, with contributions from wind (14%), solar (21.3%),
and hydropower (1.98%) (IRENA, 2018).
The government has launched initiatives like feed-in tariffs, public-private partnerships, and
regulatory reforms to support renewable energy investment (IRENA, 2018).
Urbanization and Energy Demand
Rapid urbanization has increased energy consumption in commercial and public spaces. High-
footfall locations such as malls, airports, and transit hubs present opportunities for localized
renewable energy solutions like piezoelectric mats (IEA, 2023).
Renewable Energy Investment Trends
Investments in Egypt’s renewable energy infrastructure have exceeded USD 2.5 billion annually.
Projects like Benban Solar Park and wind farms in the Gulf of Suez highlight the growing
interest in clean energy solutions (IEA, 2023).
Private-sector participation has been crucial, with companies incentivized to explore innovative
technologies and diversify the energy mix (Bissada, 2022).

3
Description of the Product

Product Overview
EcoStep Egypt introduces an innovative piezoelectric generator mat that transforms foot traffic
into clean, renewable energy. These mats are strategically designed to capture kinetic energy
from pedestrians, converting it into electricity through the piezoelectric effect—a phenomenon
where mechanical pressure generates electrical energy. The mats are highly durable, low-
maintenance, and adaptable to various high-footfall environments, including malls, airports,
stadiums, public transportation hubs, and parks (Covaci & Gontean, 2020).
Unique Features
- Highly durable and efficient design based on recent advancements in piezoelectric harvesting
technology (Brusa, Carrera, & Delprete, 2023).
- Equipped with smart energy monitoring systems.
Value Proposition
- Reduces energy costs while promoting sustainability.
- Enhances businesses' environmental profile, aligning with global climate goals.
Core Values Provided by the Product
Economic Value
EcoStep Egypt’s mats offer a cost-effective solution to meet the growing demand for green
energy. By installing these mats, businesses and public institutions can reduce electricity
expenses through the renewable energy generated by pedestrian movement. Additionally, surplus
electricity can be sold back to the grid, creating a new revenue stream. This economic model
elevates financial sustainability while encouraging partnerships with both private and public
sectors, fostering long-term growth.
Social Value
The mats empower communities by making renewable energy accessible and participatory.
Installed in schools, parks, and other public spaces, they provide individuals with an engaging
way to contribute to energy generation. This interaction not only raises awareness but also fosters
a moral responsibility toward environmental stewardship. By collaborating with local authorities
and NGOs, EcoStep Egypt ensures that the benefits of its technology directly improve
community infrastructure and sustainability.
Environmental Value
EcoStep Egypt’s technology significantly reduces carbon emissions by replacing traditional
energy sources with a clean, renewable alternative. The mats contribute to Egypt's national
sustainability and climate goals by harnessing pedestrian traffic to produce eco-friendly
electricity. This approach minimizes waste of natural resources, reduces dependency on fossil

4
fuels, and enhances overall environmental management, supporting global and local efforts to
combat climate change

Sources of Funding

Initial Stage Funding


Proof of Concept Collaboration:
EcoStep’s first initiative will be a strategic collaboration with a major retail establishment, such
as OpenAir Mall, to demonstrate the functionality and benefits of its piezoelectric mats.
In this arrangement, OpenAir Mall will cover the installation costs, while EcoStep will forfeit the
electricity output generated. The electricity will be used to power mall lighting, reducing the
mall’s carbon footprint and showcasing the mats’ environmental impact.
This model establishes EcoStep’s credibility in the renewable energy market and minimizes
financial risk during the early stage.
Early Partnerships:
Building on the success of the POC, EcoStep will reach out to environmental investors and
organizations focused on clean energy initiatives.
Government programs, such as Egypt’s Feed-in Tariff scheme and sustainability grants, will be
pursued to secure financial support in alignment with national renewable energy targets.
Later Stage Funding
Seed Funding:
Following the successful implementation of the POC and initial partnerships, EcoStep will
approach venture capital firms and angel investors with a focus on clean technology and
sustainability.
This funding will be directed towards scaling production capabilities, enhancing installation
capacity, and expanding to new markets.
Expansion Capital:
For further growth, EcoStep will target partnerships with large enterprises aiming to integrate
sustainable practices into their operations. These partnerships may include co-financing
agreements for larger-scale installations.
Revenue generated from operational installations will be reinvested into R&D and to develop
additional applications for piezoelectric technology.

Conclusion

EcoStep Egypt offers an innovative, scalable solution to Egypt’s energy challenges. Leveraging
advancements in piezoelectric technology, the company is set to make a significant impact on the
economy, society, and environment.
5
6
References

1. Bissada, D. (2022, August 8). Egypt - Electricity and Renewable Energy. Retrieved from
Trade.gov: https://www.trade.gov/country-commercial-guides/egypt-electricity-and-
renewable-energy
2. Brusa, E., Carrera, A., & Delprete, C. (2023). A Review of Piezoelectric Energy
Harvesting: Materials, Design, and Readout Circuits. Actuators, 12(457).
doi:10.3390/act12120457
3. Covaci, C., & Gontean, A. (2020). Piezoelectric Energy Harvesting Solutions: A Review.
Sensors, 20(3512). doi:10.3390/s20123512
4. IEA. (2023, July). Climate Resilience for Energy Transition in Egypt – Analysis.
Retrieved from IEA: https://www.iea.org/reports/climate-resilience-for-energy-transition-
in-egypt
5. IRENA. (2018, October). Renewable Energy Outlook: Egypt. Retrieved from IRENA :
https://www.irena.org/Publications/2018/Oct/Renewable-Energy-Outlook-Egypt

You might also like