Group Project

You have to select any organization from the list below and study it throughout the entire
term. It can be any startup /mid-size/big firm of your choice. All the groups are supposed to
share the names of the organizations they would be analyzing by 20/10/2024 (Sunday) EOD.
Please discuss among yourselves and make sure that no two groups select the same
organization. CRs please coordinate, collate the information, and share it with me.

Reliance Industries (Conglomerate)

HDFC Bank (Banking)

Amazon India (E-commerce)

Vodafone Idea (Telecommunications)

SpiceJet (Airlines)

Adani Group (Conglomerate)

Hero MotoCorp (Automobile)

Shriram Transport Finance (Financial Services)

Apollo Tyres (Manufacturing)

Ashok Leyland (Automobile)

JSW Steel (Manufacturing)

Nestlé India (FMCG)

Berger Paints (Manufacturing)

Hindustan Unilever (FMCG)

PepsiCo India (Beverages)

McDonald's India (Food and Beverage)

Wipro (IT Services)

Microsoft India (IT/Technology)

PwC India (Consulting)

Raymond (Apparel and Lifestyle)

Siemens India (Engineering and Electronics)

Tech Mahindra (IT Services)

SAP India (Software/IT)

Marriott International India (Hospitality)

Godrej Consumer Products (FMCG)

Bharti Infratel (Telecom Infrastructure)

Paytm (Fintech)

TVS Motor Company (Automobile)

Axis Bank (Banking)

Hindalco Industries (Manufacturing/Metals)

Sun Pharmaceuticals (Pharmaceuticals)

Zomato (Food Delivery/Tech)

Swiggy (Food Delivery/Tech)

Mahindra Holidays & Resorts (Hospitality)

Pidilite Industries (Adhesives and Chemicals)

Bharat Petroleum Corporation Limited (BPCL) (Oil and Gas)

Oil and Natural Gas Corporation (ONGC) (Oil and Gas)

Colgate-Palmolive India (Consumer Goods)

ITC Limited (Conglomerate - FMCG, Hospitality, etc.)

Unacademy (EdTech)

Havells India (Electrical Equipment)

Kotak Mahindra Bank (Banking)

Voltas (Home Appliances)

Britannia Industries (Food and Beverage)

Eicher Motors (Automobile)

Apollo Hospitals (Healthcare)

 LIC (Life Insurance Corporation) (Insurance)

IDFC First Bank (Banking)

Godrej Properties (Real Estate)

HCL Technologies (IT Services)

Visit the organization’s website, go through articles, write-ups, financial records, and any
other form of information available online. Also, arrange interviews with the concerned
employees, managers, or the top management to collect the necessary information.

At the end of every topic I will give you a module. Each module would contain some
questions for which you must collect and analyze information with regard to the particular
organization. You have to organize the information you collect into a report to be submitted at
the end of the term.

Suppose you select Infosys. You will collect the information specified in each module from
Infosys, present and summarize your findings for your class, and then produce a written
report. By the end of the term, by completing each module, you will have a clear picture of
how organizations operate and how they deal with problems and contingencies they face.

Module 1
1. Give a short account of the history of the company. Describe the way it has grown and
developed.

2. What does the organization do? What goods and services does it produce/ provide? What
kind of value does it create? If the company has an annual report, what does the report
describe as the company’s organizational mission?

3. Draw a model of the way the organization creates value. Briefly describe its inputs,
throughputs, outputs, and environment.

4. Perform an environmental analysis for the organization using the PESTLE tool.

5. Do an initial analysis of the organization’s major problems or issues. What challenges

confront the organization today—for example, in its efforts to attract customers, to lower
costs, to increase operating efficiency? How does its organizational design relate to these
problems?

6. Read its annual report and determine which kinds of goals, standards, or targets the
organization is using to evaluate performance. How well is the organization doing when
judged by the criteria of control, innovation, and efficiency?

Module 2
1. Draw a stakeholder map that identifies your organization’s major stakeholder groups.
2. What kinds of conflicts between its stakeholder groups would you expect to occur the
most?

Module 3
1. How differentiated is your organization? Is it simple or complex? List the major roles,
functions, or departments in your organization. Does your organization have many divisions?
If your organization engages in many businesses, list the major divisions in the company.

2. What core competences make your organization unique or different from other
organizations? What are the sources of the core competences? How difficult do you think it
would be for other organizations to imitate these distinctive competences?

3. How has your organization responded to the design challenges? (a) Is it centralized or
decentralized? How do you know? (b) Is it highly differentiated? Can you identify any
integrating mechanisms used by your organization? What is the match between the
complexity of differentiation and the complexity of the integrating mechanisms that are used?
(c) Is behaviour in the organization very standardized, or does mutual adjustment play an
important role in coordinating people and activities? What can you tell about the level of
formalization by looking at the number and kinds of rules the organization uses? How
important is socialization in your organization?

4. Does your analysis in question 3 lead you to think that your organization conforms more to
the organic or to the mechanistic model of organizational structure? Briefly explain why you
think it is organic or mechanistic.

Module 4
1. How many people does the organization employ?

2. How many levels are there in the organization’s hierarchy? Is the organization tall or flat?
Does the organization experience any of the problems associated with tall hierarchies?

3. What is the span of control of the CEO? Is this span appropriate, or is it too wide or too
narrow?

4. How do centralization, standardization, and horizontal differentiation affect the shape of

the
organization?

5. Do you think your organization does a good or a poor job in managing its hierarchy of
authority? Give reasons for your answer.

6. What kind of structure (e.g., functional, product division, multidivisional) does your
organization have? Draw a diagram showing its structure, and identify the major subunits or
divisions in the organization.

7. Why does the company use this kind of structure? Provide a brief account of the
advantages and disadvantages associated with this structure for your organization.
8. Is your organization experiencing any particular problems in managing its activities? Can
you suggest a more appropriate structure that your company might adopt to solve these
problems?

Module 5
1. Briefly describe your organization’s domain—that is, the goods and services it produces
and the customer groups it serves.

2. What core competences give the organization a competitive advantage? What are the
organization’s functional-level strategies?

3. What is your organization’s principal business-level strategy: low cost or differentiation?

How successfully is the organization pursuing this strategy? In what ways does it need to
improve its core competences to improve its competitive position?

4. In what ways do your organization’s structure and culture match its strategy? Is there a
good
match? In what ways could the match be improved? Is the organization experiencing any
problems with its structure?

5. Is your organization operating in more than one domain? If it is, what corporate-level
strategies is it pursuing? How is it creating value from these strategies?

6. What kind of strategy is your organization pursuing in the international environment? What
kind of structure does your organization use to manage this strategy?

Module 6
Please complete the worksheets attached from the perspective of the organization selected by
you.
1. Anthropologist Worksheet
2. Culture Crush Game Worksheet
3. Exploring the Three Levels of Culture
4. Mascot Worksheet

Module 7
1. Do managers and employees use certain words and phrases to describe the behaviour of
people in the organization? Are any stories about events or people typically used to describe
the way the organization works? (Hint: Look at the company’s Web page.)

2. How does the organization socialize employees? Does it put them through formal training
programs? What kind of programs are used, and what is their goal?

3. What beliefs and values seem to characterize the way people behave in the organization?
How do they affect people’s behaviour?

4. Given the answers to the first three questions, how would you characterize the
organization’s
culture and the way it benefits or harms the organization? How could the culture be
improved?
5. Can you find a written statement of the organization’s stance on social responsibility? Are
there stories in the press about the company? If there are, what do they say?

Module 8
1. Does revolutionary or evolutionary best describe the changes that have been taking place
in your organization?

2. In what types of change (such as restructuring) has your organization been most involved?
How successful have these change efforts been?

3. With the information that you have at your disposal, discuss (a) the forces for change (b)
obstacles to change.

4. Analyze how the change in response to these forces will affect people, functions, and
divisions inside the organization.

5. Using this analysis, decide what type of change to pursue, and develop a plan to overcome
possible resistance to change and to increase the forces for change.