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Title: Introduction to Innovation & Entrepreneurship Course Code: EP200XX

2nd Year Breath Elective: Offered by Rajendra Mishra School of Engineering


Entrepreneurship in both Autumn and Spring Semesters.

Objectives: To sensitize students on the prospects, opportunities, and challenges in


entrepreneurship and the potential for value creation from prospective ideas. The
introduction to a project-based learning approach from Ideation to Innovation and
Entrepreneurship will be the key process considered here. Learning the essential
concepts of innovation and entrepreneurship through hands-on activities and the best
and most relevant practical examples will be a key goal of the course.

Expected outcome: Students getting aware of how to make technology and process
driven innovations for solving problems and how to convert their ideas into marketable
solutions. The participants of the course are likely to be motivated to explore
entrepreneurship as a career option based on any project idea they desire to work with
or they have in mind.

Mode of delivery: 3 contact hours per week


1-2 lecture hours /week followed by 2-1 hours/week sessional/design/ brainstorming
sessions in sessional/tutorial/project mode.

The emphasis in this course is on project-based learning leading to innovative


products or services design. All activities will be based on some case studies provided
by faculty members in various domains and conceptualizing a minimum viable product
based on the ideas proposed by students in groups.

Net credits = 3

Will be offered to a section of maximum 50 students in each semester. (Autumn and


Spring).

Prerequisite: Interest in innovation and solution building, DIY Lab grade (students
scoring A or higher will be given preference), communication skills and GPA.

Course coverage / Content:

3 Modules:
A. Product Innovation and Design Thinking
B. Business strategies and market options in Innovation
C. Entrepreneurship concepts

Topic Description Hours*


1. Entrepreneurial Taking product or service ideas to creating value: 1+2
motivation/ Introduction Why should one choose to become an entrepreneur,
Entrepreneurial mind-set, Intrapreneurship
Module A 13
2. Design Thinking and Introduction to engineering design process and the 2+2
Affordable Innovation concept of frugal engineering for developing innovative
affordable products, effective user-interface
3. Product Innovation Introduction to the bottlenecks of new product innovation 2+2
process
4.. Digital Technology Industry 4.0 landscape and innovations using digital 2+2
Entrepreneurship technologies like AI, IOT, AR/VR, Cloud, SAAS, User
Applications. The basic technology framework and
development platforms
5. Analytics- 1
based opportunities Entrepreneurship in Data Analytics
Module B 14
6. B Plan An overview of Business Plan Development, Preparing 1+1
Business Concept Document
7. Going to market Understanding and delivering Value, Product- Market 2+2
Strategy Matrix, Delivery Strategy with a Difference
8. Startup Economics Economic consideration for starting a venture, 2+2
Understanding Feasibility analysis
9. Market 2+2
considerations for Understanding market, targeting customer and
startups positioning product
Module C: 6
10. Factors influencing Business model innovation, Business process 1+2
success of a management , competitive advantages, Business model
business canvas
11. Funding options of Bootstrapping, angel investors, incubation and 1+2
your business acceleration, concept of break-even point
Total Hours 36

*Each topic has 1 or 2-hour lecture module and two hours of class activity involving
presentations, discussions, brainstorming sessions etc.

Evaluation/ grading criteria:

Endsem (written exam and presentation evaluation): 40%,


Midsem: 30 % (based on written exam)
Continuous evaluation: 30% (based on interim brainstorming presentations, reports,
class room interaction)

Books/References:

i. Entrepreneurship –by Robert D. Hisrich (Edition-9)


ii. Entrepreneurship- Theory, Process & Practice –by Kuratko & Hodgetts,
Thompson South-Western Publication
iii. Innovation and Entrepreneurship – by Peter Drucker, Harper Collins
iv. Technology Entrepreneurship Taking Innovation to the Marketplace –
by Thomas N. Duening, Robert D. Hisrich and Michael A. Lechter, Elsevier
v. Entrepreneurship Simplified – by Ashok Soota & S. R. Gopalan, Penguin
vi. The Design Thinking Playbook: Mindful Digital Transformation of Teams,
Products, Services, Businesses and Ecosystems Paperback – Illustrated, 29
June 2018; by Michael Lewrick , Patrick Link, Larry Leifer
vii. Bloomsbury Design Thinking Understanding How Designers Think and
Work 2019 Edition by Prof. Nigel Cross
viii. The Art of Innovation, by Tom Kelley
ix. Insight Out, by Tina Seelig
x. Change by Design, Tim Brown

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