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Resources For Vital Green

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Lê Dũng
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9 views3 pages

Resources For Vital Green

Uploaded by

Lê Dũng
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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Resources for the Startup Vital Green

1. Core Competencies

 Developing a Sustainable Supply Chain:


o Long-term contracts with local farmers and cooperatives:
 Establish purchase agreements to guarantee stable pricing and support
small-scale producers.
 Ensure agricultural products are free from harmful chemicals and meet
standards such as VietGAP or GlobalGAP.
o Optimized logistics management:
 Use specialized transportation (refrigerated trucks) to maintain freshness
from source to store.
 Plan transportation routes efficiently to reduce costs and carbon emissions.
o Trusted certifications:
 Collaborate with reputable certification organizations such as PGS
Vietnam to build trust and attract consumers.
 Enhancing Customer Experience:
o In-store product sampling programs:
 Set up small preparation counters where customers can try dishes made
from store-bought vegetables, meat, and fish.
o Personalized shopping advice:
 Train staff on nutrition knowledge to help customers select food tailored
to their health needs (e.g., food for dieters or individuals with diabetes).
 Leveraging Smart Technologies:
o Demand forecasting systems:
 Apply AI and big data to analyze shopping behaviors, predict demand for
each product, and optimize inventory.
o Green e-commerce application:
 Develop a dedicated app enabling customers to place orders in advance
and pick them up at the store (click-and-collect).
 Integrate a carbon footprint calculator for products to encourage
sustainable consumption.

2. Key Assets

 Store Infrastructure:
o Green space:
 Decorate the store with greenery, natural lighting, and recycled materials
to create a welcoming and eco-friendly environment.
 Allocate an educational area with information on product origins, food
storage tips, and green consumption practices.
o Optimized storage areas:
 Separate cold storage zones for different types of food (vegetables, meat,
fish) to maximize freshness and quality.
 Human Resources:
o Specialized workforce:
 Hire experienced managers in the retail or food supply chain sectors.
 Train staff regularly on food safety, quality control, and customer service
skills.
o Motivating employees:
 Implement performance-based incentives and programs to encourage
innovation at work.
 Technology Systems:
o Smart supply chain management:
 Use ERP (Enterprise Resource Planning) systems to oversee operations,
from procurement to inventory and sales.
o Digital marketing tools:
 Employ AI-powered chatbots on social media platforms to promptly
address customer inquiries about products and promotions.
 Brand and Reputation:
o Sustainable branding:
 Create a logo and brand identity centered on nature, such as leaf symbols,
green tones, and representations of clean food.
 Publicly share product origins and community support initiatives to build
trust and transparency.

3. Extended Resources

 Strategic Partnerships:
o Financial partners:
 Collaborate with banks or social investment funds to raise capital for
scaling operations.
o Technology solution providers:
 Partner with tech companies to build integrated management systems and
ensure data security.
o Delivery partners:
 Connect with platforms such as Grab, Gojek, or ShopeeFood to enhance
delivery coverage.
 Additional Services:
o Same-day delivery:
 Offer fresh food delivery within 2 hours of order placement, providing
convenience for busy customers.
o Loyalty programs:
 Launch a “Green Member” program to reward points for purchases, which
can be redeemed for discounts or gifts.
 Sustainable Marketing Campaigns:
o Green initiatives:
 Organize “No Plastic Bag Day” at the store, encouraging customers to
bring their own bags in exchange for special offers.
o Highlight local stories:
 Share stories about local suppliers, emphasizing the “farm-to-table”
concept through social media and the company website.

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