Scribd
Upload
14 views2 pages

Question paper term 1 2021 (1)

Business Communication

Uploaded by

AnanyaRoyPratihar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
14 views2 pages

Question paper term 1 2021 (1)

Business Communication

Uploaded by

AnanyaRoyPratihar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 2

PGDM (2021-23) (TERM–1)

BUSINESS COMMUNICATION
Subject Code : C-108
Final Assessment
Full Marks: 40

1. Read the case study and briefly answer the questions below. (15 marks)

Johnson & Johnson is a leader in multinational medical devices as well as pharmaceutical and
consumer packaged goods. Founded in 1886, the company has been through generations of
cultural differences and is consistently listed among the Fortune 500. Johnson & Johnson is a
household name for millions with many of their products lining the shelves of medicine
cabinets around the globe. In 2017, Johnson & Johnson took the number two spot on the
Thomson Reuters Diversity & Inclusion Index.

At such a multinational company, with over 130,000 employees worldwide, the forefront of
the focus on their internal workforce is diversity. At the forefront of their mission statement,
this is clearly stated: “Make diversity and inclusion how we work every day.” Having a
mission statement is wonderful, but how does Johnson & Johnson live up to these standards
day in and day out?

Chief Diversity & Inclusion Officer Wanda Bryant Hope works tirelessly to inject the
company with the very founding principles that built the company 130 years ago. She is one
of 46 percent of employees worldwide that are women, and is delivering solutions that serve
all of the patients and companies that work with Johnson & Johnson.

One initiative that sets Johnson & Johnson apart in the diversity category is their programs
and initiatives such as the Scientist Mentoring and Diversity Program (SMDP), which is a
yearlong mentorship program pairing ethnically diverse students with industry leaders.

Additionally, the company commits to alignment with Human Rights Campaign Equality
Index benchmarks, as well as supporting the armed forces and wounded soldiers. These
benefits include transgender-inclusive health insurance coverage and paid time off after
military leave for soldiers to acclimate back to life at home.

These commitments make Johnson & Johnson one of the best cases for a company that is
making great strides in a tough cultural climate to bridge the gaps and make all of their
employees, customers, and clients feel included and a part of the bigger whole.
Questions:

a) What diversity challenges do you think Johnson & Johnson management and
employees face due to their presence as worldwide organization?
b) What other considerations should the company take in order to increase their impact
of diversity and inclusion in the workplace?
c) Johnson & Johnson prides themselves on bridging the gender equality gap. What are
some challenges or concerns to consider in the future with their hiring practices?
2. Playwright Charlie Kaufman once said, "Constantly talking isn't necessarily
communicating." Comment on the quoted statement and explain how far it’s true. (10
marks)

3. Why the organizations emphasize on including Group discussions as part of their


recruitment process? (10 Marks)

4. “Some conversations have no fixed objectives for their talks and the subjects vary
from one meeting to another.” What is the term used for such conversations and are
such conversations beneficial for an organization. (5 Marks)

You might also like