Scribd
Upload
23 views7 pages

SEO Notes - Batch#259,260,261

Uploaded by

isfahanaltaf76
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
23 views7 pages

SEO Notes - Batch#259,260,261

Uploaded by

isfahanaltaf76
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 7

SEO MODULE

Lecture #1 (2nd October 2024)

Instructor’s Introduction

Basit Rahman

Email ID → [email protected]
Whatsapp → 03214881974 (Message only)

AI SEO Module:

● Keyword Research
● Onpage SEO
● Offpage SEO
● Tehcnical SEO
● Content Optimization
● Local SEO
Wordpress SEO
● Shopify SEO
● Blogging SEO
● Ecommerce SEO
● Youtube SEO
● Google Analytics
● Google Search Console
● Google Algorithm Updates
● SEO Freelancing
● Schema Markup
● Guest Blogging

Class Rules:

1. No irrelevant questions, only ask questions related to the current SEO topic

SEO???

Search engine optimization

Search engine → Google, yahoo, bing, yandex, Baidu,


Optimization → to improve something

Firefox, Safari, Chrome, Microsoft Edge, Opera (browser)


Search Engine Optimization → Improving (optimizing) our websites for search engines

Google AI SEO

SEO Tools

What is the most effective digital marketing channel?

SEO → free channel


Social media → paid
Google Paid ads → paid
Email marketing → paid
SMS marketing → paid

SEO Scope:

SEO Approaches:

1. White hat SEO → ethical, legal → long term rank, prevent Google penalty,
2. Black hat SEO → unethical, illegal, → short cut, google penalty
3. Grey hat SEO → mix of both → can be used with precautions

Organic traffic
Organic ranking

SERP → search engine result page

SERP Structure
4 paid results
10 Organic results (SEO)
3 paid results

SEO Factors:

1. Onpage SEO → SEO factors directly related to website e.g website speed, content
quality, images quality, mobile experience, website structure, user experience
2. Offpage SEO → SEO factor not directly related to the website → social media
popularity, online presence, backlinks

SEO Factors (explained)

1. Onpage SEO
a. Keyword Research/Keyword Placement/Content Optimization
b. Technical SEO
2. Offpage SEO
a. Backlinks
b. Local SEO
Lecture # 2 (3rd October 2024)

SEO Journey:
● Keyword Research
● Keyword Placement
● Content Optimization
● Technical SEO
● Offpage (Backlinks)
● Local SEO

How Search engines work?

Search engine → crawlers, spiders, robots, bots → crawl website pages → make its copy
→save websites in its database (data centers) → indexing, indexation

A user searched on Google → Google shows results from its database

How to know whether my website is crawled/indexed or not?

Google search operator → site:websitename.com

How can we get our website crawled/indexed in Google?

1. Google automatically crawls/indexes websites via social media links


2. Manually request Google to Crawl/index my website via Google Search Console

How many times does google crawl/index our website?

Crawling frequency

1. Website Popularity
2. Website updates (freshness)

Lecture # 3 (9th October 2024)

SEO Journey:
● Keyword Research
● Keyword Placement
● Content Optimization
● Technical SEO
● Offpage (Backlinks)
● Local SEO

Keyword Research:

Keywords??
Website Case Study:

Services → https://propainters.ae/ (target region → Dubai)


Ecommerce → silvare.store (jewelry store → Pakistan)

propainters.ae →

Keywords → search terms related to our business on which we want to rank


Keywords research → analyzing and selecting various target keywords for all pages of our
website on which we want to rank

Wbepage → No. of Keywords → 5-7 keywords for every page

Page → Wall Painting

Wall painting in dubai


Wall painters in dubai
Best wall painting in dubai
Wall painting service in dubai
Weather proof wall painting in dubai

Keyword research tools:

1. SEMRush tool/Ahrefs tool


2. SEO Surfer chrome extension
3. Chatgpt

SEMRush tool

Reseller plans (group buy)

Khurram → 03465799999
Azad SEO tools → +447458939453 / 03003031051

How to use SEMRush tool for keyword research?

SEMRush → Keyword overview → input keywords

Keywords Selection Criteria:

1. Volume → estimated monthly search volume → higher the search volume more
traffic → search volume must be 150+
2. Keyword Difficulty (Keyword Competition) → difficulty to rank for a keyword → KD
must be lesser than 35
KD → 0-20 → very easy to rank
KD → 20-35 → easy to rank
KD -35-55 → hard to rank
KD - 55+ → very hard to rank (don’t target this keywords)

3. Intent → niyat (maqsad) →

a. commercial/transactional → Wall painter in dubai, wordpress development service in


UK, samsung galaxy s8 in pakistan → Purchase intent (commercial/transactional
keywords) → Website
b. Informational Keywords → How to do wall painting at home in dubai, how to develop
wordpress site, how to repair samsung galaxy s8 screen, → information intent
(informational keywords) → Blog
c. Navigational keywords → competitor keywords → social media bramerz, samsung
gaalaxy daraz,

Commercial kewyords vs transactional keywords


Samsung galaxy s8 price in pakistan vs buy samsung galaxy s8 in pakistan

Lecture # 4 (16th October 2024)

SEO Basics
How Search Engines Work?

SEO Factors

Onpage SEO
Offpage SEO

SEO Journey

1. Keyword Researchh
2. Keyword Placement
3. Content Optimization
4. Technical SEO
5. Backlinks
6. Local SEO

Keyword Research:

Services Examples:
Case Study →IDMAdvertising.co.uk

Target region → UK

Homepage:
SEO
Website Developments
Social media services
Google PPC Services

Page → Website Development

Keyword Research → 5-7 target keywords for Website Development Page

Website creation company


Website development services
Best website developer in manchester
Top10 website development prorvider
Web designing company
Website development agency
Website development company
Best Web creator
Websit builder company

Ecommerce Examples:

Sonar.pk

Earrings
Rings
Bangles
Bracelets
Necklaces

Page → Earrings
Target region → Pakistan

Keyword Research

Keyword Research Tools →

1. SEMRush
Assignment:

Conduct keyword research for 2 pages of your practice website and share 7-8 keywords for
every page with search volume and keyword difficulty.

You might also like