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Marketing Program Structure Full

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46 views

Marketing Program Structure Full

Uploaded by

omi.rehman3
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Syllabus for Four Year BBA Honours Course

Effective from the Session: 2013-2014

Subject: Marketing
Year-wise Papers and marks distribution.

First Year
Paper Code Paper Title Marks Credits
212301 Introduction to Business 100 4
212303 Principles of Marketing-I 100 4
212305 Financial Accounting 100 4
212307 Principles of Management 100 4
212309 Introduction to Computer 100 4
211501 History of the Emergence Independent of Bangladesh 100 4
Total = 600 24
Second Year
Paper Code Paper Title Marks Credits
222301 Business Communication 100 4
222303 Fundamentals of Finance 100 4
222305 Business Statistics- I 100 4
222307 Business Mathmetics 100 4
222309 Insurance and Risk Management 100 4
222311 Micro Economics 100 4
222313 Agricultural Marketing 100 4
Total = 700 28
Third Year
Paper Code Paper Title Marks Credits
232301 Principles of Marketing-II 100 4
232303 Organizational Behavior 100 4
232305 Financial Management 100 4
232307 Business Statistics-II 100 4
232309 Advertising & Promotion 100 4
232311 Legal Aspects of Marketing 100 4
232313 Macro Economics 100 4
232315 Taxation in Bangladesh 100 4
Total = 800 32
Fourth Year
Paper Code Paper Title Marks Credits
242301 Marketing Management 100 4
242303 Human Resource Management 100 4
242305 International Business 100 4
242307 Consumer Behavior 100 4
242309 Sales Management 100 4
242311 Brand Management 100 4
242313 Entrepreneurship Development 100 4
242315 Bangladesh Economics 100 4
242317 Marketing Research 100 4
242318 Viva- voce 100 4
Total = 1000 40

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