rors A STUDY ON CUSTOMER SATISFACTION TOWARDS DOMBTIC ; LG AIR CONDITIONER IN ERODE CITY A Project Report submitted to the BHARATHIAR UNIVERSITY in partial fulfillment . Of the requirements for the award of the Degree of BACHELOR OF BUSINESS ADMINISTRATION Project Report Submitted by NAME REG NO KALAIVANAN, M 20UBBA076 MADHU VIDHARSHANA.K 20UBBA080 SANTHOSH.S 20UBBA098 SANTHOSHKUMAR. P 20UBBA099 SRI DEEPANKUMAR. S 20UBBA105 Under the Guidance of Dr. K.V. SHANMUGAVADIVU, MBA., M.Phil., PGDCA., Ph.D., Assistant professor DEPARTMENT OF BUSINESS ADMINISTRATION KONGU ARTS AND SCIENCE COLLEGE, ERODE-638 107 (Autonomous) Nanjanapuram, Erode — 638107 (Affiliated to Bharathiar University, Coimbatore) (Approved by UGC, AICTE, New Delhi & Re-accredited by NAAC) (An ISO 9001:2015 Certified Institution) 2022-2023 eS“CERTIFICATE This is to certify that the report entitled “A STUDY ON CUSTOMER. SATISFACTION TOWARDS DOMSBSTIC LG AIR CONDITIONER IN ERODE CITY” isa record of original report work done by NAME REG NO KALAIVANAN. M 20UBBA076 MADHU VIDHARSHANA.K 20UBBA080 SANTHOSH.S 20UBBA098 SANTHOSHKUMAR. P 20UBBA099 20UBBA105 SRI DEEPANKUMAR. S and submitted in partial fulfillment of the requirement for the degree of BACHELOR OF BUSINESS ADMINISTRATION. ae stead sToetiepartment PouVIBi aL. KONGU ARTS AND SCIENCE COLLEGE (AUTONOMOUS) NANJANAPURAM, ERODE - 633 107. External ExaminerCHAPTER -1 INTRODUCTION AND DESIGN OF THE STUDY ABSTRACT The study utilizes a mixed-methods approach, including a survey of 174 LG air conditioner users. The findings indicate that customers are generally satisfied with LG's air conditioners’ quality, reli ity, and after-sales service, but pricing is identified as a significant factor impacting satisfaction, The study provides recommendations for LG to improve customer satisfaction, including improving energy efficiency and offering competitive prices and promotional offers. Overall, the study provides valuable insights into customer satisfaction with domestic LG air conditioners in Erode city and offers practical recommendations for LG to improve its product and marketing strategies. KEY WORDS: LG Air conditioner, Customer satisfaction, Electronic appliances. 1.1 INTRODUCTION Electronic goods are becoming a basic need rather than a luxury. The manufactures have bought out numerous models of superior technology. A number of electronic goods are ferent features. The consumers have a wide choice of available in the market today with electronic goods. Before the liberalization of the Indian economy, only a few companies like Kelvinator, Godrej, Allwin and Vokas were the major players in the consumer durable market. After the liberalization, foreign buyer like score card. In a competitive marketplace where business compete for customers, customer satisfaction and preference are seen as a key differentiator and increasingly has become a key element of business strategy. Consumer preference is a general termed applied to all faces to marketing products and services. This is not to be confused with the more specific term brand preference, which relates to consumers preference to one brand over competing brands. If one brand is unavailable, consumers will likely choose another brand to fill the gap. Satisfaction is a person’s feelings of pressure or disappointment resulting from products perceived performance (outcome) in relation to his/her expectations customer satis! the level of persons felt state resulting from expectation.