Scribd
Upload
9 views

Adobe_Analytics_Training

Uploaded by

Rajesh Jha
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
9 views

Adobe_Analytics_Training

Uploaded by

Rajesh Jha
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 9

ADOBE ANALYTICS ONLINE TRAINING

Leverage the Growing Demand for


Certified Adobe Analytics Professionals

About Adobe Analytics


Adobe Analytics is an industry-leading digital analytic solution and product
of the Adobe Marketing Cloud. According to Forrester, Adobe Analytics
helps you to achieve triple-digit ROI for your business. The demand for
skilled ones in this field is excellent with huge packages. On Indeed.com, the
average Adobe Analytics salaries in the US range between $101,486 to
$120,940 per annum. The time is ripe to up-skill in Adobe Analytics and to
take advantage of career opportunities. Know more about how to bring
data, creativity, and content together to create powerful digital experiences
using Adobe Analytics by joining our course. Our expert instructors will help
you master everything you need to know to shine and be successful in your
Adobe Analytics journey.

https://mindmajix.com © Mindmajix Technologies Inc. All Rights Reserved


Adobe Analytics Certification Course Key
Features

18

12

https://mindmajix.com © Mindmajix Technologies Inc. All Rights Reserved Page No. 2/9
Course Curriculum: https://mindmajix.com/adobe-analytics-training
Course Duration: 18 Hours

About Mindmajix
Mindmajix - Online global training platform connecting individuals with the
best trainers around the globe. With the diverse range of courses, Training
Materials, Resume formats and On Job Support, we have it all covered to get
into IT Career. Instructor Led Training - Made easy.

Course Overview
In this Adobe Analytics Training at Mindmajix, you’ll be empowered with the
industry best practices in designing and coding a robust Adobe Analytics
implementation. You’ll get an overview of all the essential implementation
tools and shown how to configure global analytics setting hands-on through
this online training. Also, you’ll master to code customized variables using
Adobe Analytics. Upon completion of the course, you’ll have a profound
knowledge to get started with Adobe Analytics from scratch.

https://mindmajix.com © Mindmajix Technologies Inc. All Rights Reserved Page No. 3/9
Web Analytics 101
Introduction to online marketing
Overview of different marketing channels

Metrics in Details and Metrics for Different Verticals:

Introduction to online marketing


Overview of different marketing channels
Traffic metrics – Pageviews, visits, Unique visitors
Engagement metrics – Time on page, Bounce rate, exit rate
Session time out criteria
Bounce rate criteria and reasons
Conversion metrics – Revenue, orders, Form submissions, Conversion rate
Calculated metrics
Pageviews per visit, Average order value
Form completion rate, Form success rate
Deep into retail metrics and derivations.

Deep dive in to Metrics for Different Areas of the


Website
Searches, Null search rate, Search clickthrough rate, Search relevancy
Cart conversion rate, Checkout conversion rate, Checkout errors
Evaluating marketing campaigns – Metrics framework for Marketing
campaigns.
Mobile app analytics – Metric differences.
List of depth calculated metrics.

https://mindmajix.com © Mindmajix Technologies Inc. All Rights Reserved Page No. 4/9
Overview of other Tools within Adobe Analytics:
Adobe data ware house
Report builder
Activity map
Adhoc analysis
Analytics workspace

Into the Analytics Tool : Reporting and Analytics


Understanding the reporting structure – Data dimension, Data
dimension elements and metrics
Analytics workspace – freeform, visualizations, projects, Cohort, flows,
fallout
Bookmarking, Downloading and scheduling reports
Building and automating dashboards
Configuring alerts – based on availability in the account.

Segmentation and Calculated Metrics:


Containers in a calculated metrics (excluding functions)
Overview of segmentation
Conditions within segments – Sequential, Union, intersection
Segment stacking and merging segments
Using segments in a metric
Types of containers in the segment – Hit, Visit, Visitor

Report Suites:
Concept of Multi suite tagging, roll up report suites
Virtual report suites
Debugging for both desktop and mobile:
Decoding / parsing the image request

https://mindmajix.com © Mindmajix Technologies Inc. All Rights Reserved Page No. 5/9
Beacon anatomy
Mobile app testing
Various debugging tools – Firebug, Omni bug, Experience cloud debugger,
network console, Fiddler, Charles

Variables and Events (Predefined / Custom):


Traffic variables (props)
Listing, participation, Pathing
Conversion variables (eVars)
Tracking code, allocation, expiry in eVars
Merchandising syntax, Binding in eVars (Optional)
Finding methods (for all) and product finding methods (only for retail)
Conversion classifications, Classification hierarchies
Success events – pre defined and custom success events
Types of events and event serialization; Participation
List variables

Marketing Channel Processing Rules:


Marketing channel manager
Marketing channel processing rules
Marketing channel costs (Optional)
Marketing channel classifications (Last touch channel details)
MC expiration

Other Admin Related Topics:


Processing rules (correlating custom variables into variables)
Internal url filters
Customizing calendar and menus
User management (Creating, maintaining user accounts and groups)

https://mindmajix.com © Mindmajix Technologies Inc. All Rights Reserved Page No. 6/9
Classification importer (SAINT classifications)
Classification rule builder (using regular expressions)
Data connectors (Purpose and overview)

Tagging the site using Launch (Advanced DTM):


(One to one and half hour)
Modified architecture flow diagram with DTM/ Launch in place
Data layer concept
Tagging the pages with the embed code
Property creation and configuration
Tool configuration within the property
Configuring the data elements
Page load rules
Event based rules
Direct call rules

https://mindmajix.com © Mindmajix Technologies Inc. All Rights Reserved Page No. 7/9
Trusted By Companies Worldwide & 410K+ Learners

105+ Corporates from 50 Countries

User Ratings on
Adobe Analytics Course

(4.1) (4.3)
Google Ratings Trust Pilot Score

(4.1)
Facebook Ratings

https://mindmajix.com © Mindmajix Technologies Inc. All Rights Reserved Page No. 8/9
JOIN US !

Mindmajix Online Training Portal


Over 410K+ Happy Students Still growing

https://mindmajix.com

Contact info

[email protected]

INDIA: +91-9246333245
USA : +1 917 456 8403

https://mindmajix.com © Mindmajix Technologies Inc. All Rights Reserved

You might also like